Incentive Ideas

INCENTIVE IDEAS

Lucerne-Lake Lucerne Region HOW TO GET THERE

Kulmerau 3

2 Kaltbach BASEL GERMANY ZURICH

AUSTRIA

LUCERNE SWITZERLAND BERN LAKE LUCERNE REGION FRANCE

ITALY INTERLAKEN

Village of Stoos GENF LUGANO Lucerne 1 Weggis 2-day itinerary 4 3 Rigi 3-day itinerary 5-day itinerary Welcome to the heart 2 Vitznau Transport links 5 Bürgenstock Excellent connections by rail (half-hourly services from e.g. Zurich), air (around one hour 2 Pilatus of Switzerland by road / rail from Zurich or Basel Airports), boat and road (A2 / A4 motorways).

Accessibility within the region

4 The Lucerne-Lake Lucerne Region offers ideal conditions for your incentive: the wonderful Take advantage of the short distances within the region. Many places of interest can easily Stanserhorn location at the lake, the alpine peaks within reach and the charming city of Lucerne. be reached by car, train, bus or boat. Combine a cable car ride in the mountains with a lunch Start your unforgettable journey now! on the lake followed by a shopping tour in the city – all possible in one day.

2, 3 or 5 days in the Lucerne-Lake Lucerne Region Europe Worldwide

Amsterdam 1 h 25 min Dubai 6 h 55 min 5 2 Days Engelberg Berlin 1 h 30 min Toronto 7 h 35 min Discover the city with its narrow streets and historic buildings. On the second day you will London 1 h 45 min New York 7 h 45 min take your incentive to the next level – take the world’s steepest cogwheel railway to Mount Madrid 2 h 20 min Los Angeles 10 h 55 min Pilatus and enjoy a delicious gala dinner at Villa Schweizerhof. Stockholm 2 h 25 min Bangkok 12 h 05 min 3 Days Moscow 3 h 15 min Singapore 13 h 20 min Taste the world famous Swiss chocolate while strolling through the Old Town of Lucerne, ride with a nostalgic steamboat and get to know a Swiss alpine village. These are only a few highlights of this trip, not to forget the adrenaline kick while walking on a suspension bridge 500 meters above the glacier.

et saf y ce ss n i te w r s Lucerne Convention Bureau ISO 9001 ISO 9001 Quality Management System ISO 14001 c 5 Days e m r t te 6 Andermatt Bahnhofstrasse 3 | 6002 Luzern i ed sys ISO 14001 Environmental Management System Experience a great mixture of city, nature, action, relaxation and incredibly beautiful Phone +41 (0)41 227 17 07 | [email protected] landscapes. While cruising on a yacht, getting to know Swiss traditions, tasting cave-aged Material printed using climate-neutral process Photos / Image rights: with eco inks and FSC-certified paper cheese or riding a convertible cable car, you will fall in love with the Lucerne-Lake Lucerne Emanuel Ammon / Elmar Bossard / Beat Brechbuehl / Region. Jan Geerk / Elge Kenneweg / Robert Kittel / Marcel Gintare / The Switzerland Tourism quality-assurance programme Matthias Nutt / Christian Perret / Caroline Pirskanen / promotes the development and maintenance of quality Lucerne-Lake Lucerne Region Ivo Scholz / Ralph Welling / Urs Wyss standards in businesses in the tourist industry

3 City of Lucerne Mount Pilatus City of Lucerne

2 DAYS IN THE LUCERNE-LAKE GOOD REASONS FOR THE LUCERNE REGION LUCERNE-LAKE LUCERNE Experience Mount Pilatus on the «Golden REGION Visit the Swiss Round Trip» by boat, Discover the Dragon Enjoy a delicious Guided city Museum of Transport Taste original Swiss the steepest cogwheel Trail – there are many gala dinner at Villa tour of – a place of discovery food at Restaurant railway in the world and legends and myths Schweizerhof in Lucerne and lots of activities Stadtkeller in Lucerne a panorama gondola associated with Pilatus Lucerne The unique location Countless activities Centrally located in the heart of Switzerland. Numerous possibilities for a lot of fun, all in Only one hour’s drive from Zurich and Basel one region – experience the city, the lakes Airports. and the mountains.

Day 1 Day 2 Short distances Memories that last Compact and well-linked public transport The uniqueness of the alpine nature, the network. The city of Lucerne and its fast fresh air and breathtaking views from the Old Town of Lucerne Swiss Museum of Transport Cruise on Lake Lucerne Villa Schweizerhof travel routes guarantee an abundance of mountain peaks – you will not forget this trip. sights, and cultural and shopping experiences. Proven Swiss quality Safety, stability and professionalism – The wide range of hotels for you and your customers. Numerous options for overnight accommodation in around 382 hotels with more than The international brand of 25’000 beds in all categories. Lucerne / Switzerland Popular and world-famous tourist Lucerne, the festival city destination with international flair. Famous cultural and music festivals, all year round (Lucerne Festival, World Band Festival, Blue Balls, etc.).

4 5 2 3 DAYS IN THE LUCERNE-LAKE LUCERNE REGION

Visit Max Lunch at Restaurant Stroll through the Chocolatier and Scala – enjoy the narrow streets of the taste delicious fantastic view over Old Town of Lucerne Swiss chocolate the city for some shopping

Day 1 Day 2

Board a nostalgic steamboat to get to Vitznau KKL Lucerne Cogwheel train on Mount Rigi

Ride with the oldest cogwheel train in Europe up to Mount Rigi

Top left: Chapel Bridge in Lucerne Top right: Suspension bridge Mt. Titlis Visit the Stalder-Farm Bottom right: Steamboat on Lake Lucerne and learn how local schnapps is produced

Mount Titlis – let Visit the old Behind the scenes the adrenaline rush monastery in the tour of the famous while you walk on a mountain village concert hall KKL suspension bridge Engelberg where Lucerne followed by over a 500 m cliff cheese is produced a Gault Millau Dinner

Day 3 Restaurant Scala at Art Deco Hotel Montana****S View from Mount Rigi

6 7 5 DAYS IN THE LUCERNE-LAKE LUCERNE REGION

Scenic cruise on the Guided city Shopping time in Panorama tour of the beautiful Old Left: Guided city tour in Lucerne / Right: Andermatt Yacht Saphir Lucerne Town of Lucerne

Fine dining in Dinner Cruise the middle of on a vintage Guided the alps – at paddle steam Day 1 Day 2 Andermatt Restaurant boat on Lake village tour Gütsch Lucerne Kaltbach caves – gain rare insights into the art of Mount Stanserhorn cheese refinement Day 5

Lunch at the Urchig- Swiss cheese fondue Farm in Kulmerau – it’s night in the village and Hiking in Andermatt where people yodel overnight at Radisson Blu and tap dance Reussen Andermatt****S

Dinner by the lake Enjoy a summit experience at Hotel Hermitage – go on a guided hiking Lucerne****S tour or take a climbing basic course

Ride the world’s Relax at the Luxurious first convertible 10’000 m2 dinner and Transfer to the cable car «CabriO» Alpine Spa at overnight at mountain village up to Mount Bürgenstock Bürgenstock Andermatt Stanserhorn Resort*****S Resort*****S

Day 4

Bürgenstock Resort*****S Day 3

8 9 ACTIVITIES FOR GROUPS

Here are four examples of interesting group activities. More examples can be found under business.luzern.com/socialprogrammes

The tour guides take your group to visit The Alphorn belongs to the brass instru- world-famous sights such as the Chapel ments due to the blowing technique used Bridge with its octagonal Water Tower and although it is traditionally made out of wood. the KKL Luzern, and to discover hidden Depending on the landscape in which you alleys and vibrant Old Town squares. The are playing, it can be heard 5 to 10 km away. two-hour tour offers views of Lucerne you At the beginning, listen to the pros playing never knew existed. Experience the locals’ some songs. Then it’s your turn: try to play a favourite places while walking through few notes on this world famous instrument hidden alleys. The familiar and the new – yourself. This is sure to create a good mood. Guided city tour Lucerne looks forward to your visit! Alphorn Blowing Lucerne

Luzern Tourismus AG | Tourist Information All year eventerlebnis GmbH All year Zentralstrasse 5 | 6002 Luzern Max. 25 persons per group, 2 hours Wollerauerstrasse 43 | 8834 Schindellegi +41 (0)41 227 17 17 | [email protected] DE / EN / FR / IT / SP / PT / RU / PL / NL / ZH / AR / KO / TR +41 (0)55 508 24 99 | [email protected] 10 – 80 persons (larger groups on request) www.luzern.com CHF 250 per group www.eventerlebnis.ch From CHF 50 per person

Paddle silently on the lake past beautiful Immerse yourself in the world of chocolate! prealpine scenery. The vessels can each hold Learn all about its history and the making of up to nine persons, who work together to Aeschbach specialities on a tour of the master the challenge. The group is super- interactive ChocoWelt exhibition or an vised by expert canoe guides. The activity is exclusive guided tour of the manufacturing followed by an aperitif or a barbecue on the facility. Meanwhile in the ChocoStudio, there terrace with views of the lake for a perfect are no limits to what can be achieved: under end to the event. Alternatively, the group can expert instruction from an Aeschbach split up into ones or twos and paddle kayaks Chocolatier, participants are introduced to or small canoes. The setting-off point the secrets of dipping and decorating Canoeing on is Buochs or Lucerne. Other locations are Aeschbach pralines, or decorating hollow figures. Lake Lucerne possible on request. Chocolatier Tasting is encouraged during ChocoEvents.

Aeschbach Chocolatier AG Kanuwelt Buochs GmbH ChocoDromo 1 | 6037 Root-Luzern Seefeld 8 | 6374 Buochs March – November +41 (0)41 747 33 66 All year +41 (0)78 635 24 14 | [email protected] 4 – 100 persons [email protected] Depending on activity www.kanuwelt.ch From CHF 70 per person www.aeschbach-chocolatier.ch From CHF 15 per person

10 11 EXCEPTIONAL VENUES

Here are four examples of exceptional venues in the region. More examples can be found under business.luzern.com/locations

The buildings are more than 150 years old Sitting on a hilltop, Heidegg castle is one of and served as farm buildings until 1983. the most charming Swiss castles. It boasts Since then, the barn and later the hay loft an impressive 800-year history with have been used as a banquet and event grapevines, romantic park and hands on location. Enjoy the 4-star cuisine of the expositions. Enjoy an aperitif in the famous Hotel Alexander**** in the «Baume». From rose garden, then a guided tour followed by cocktail parties to gala dinners, there are a banquet lunch or dinner. no limitations.

Event-Farm Baume HEIDEGG CASTLE

Meeting rooms Bauernhof Baume Vereinigung Pro Heidegg Castles Cellar 120 30 50 120 80 Hertensteinstrasse 42 | 6353 Weggis Schloss Heidegg 1 | 6284 Gelfingen Festive Hall 80 30 50 – 80 +41 (0)41 392 22 22 | [email protected] Meeting rooms +41 (0)41 917 13 25 | [email protected] Small Hall 20 12 – – 32 Baume 100 30 90 150 142 www.alexander-gerbi.ch www.heidegg.ch various other rooms

The alpine region of Klewenalp is a typical The Bourbaki Panorama in the middle of Swiss destination, which is mainly known by Lucerne is one of the few remaining hikers, bikers and snow sports enthusiasts. paintings-in-the-round from the 19th century. The restaurant KlewenStube 1600 is located The unique ambience of this European on top of the Klewenalp, easily reachable by cultural monument is sure to turn your event cable car from Beckenried (15 min from into a special experience. It’s the perfect Lucerne). Modern interior design with alpine venue for tours, celebrations, lectures or flair which creates a homely feeling of award ceremonies; catering is also available, well-being. Swiss hand-carved wall decora- as is a cultural side programme. tions, a unique chandelier made of deer antlers and delicious Swiss food specialities KLEWENSTUBE 1600 make this location a great experience. Bourbaki Panorama Lucerne

Berggasthaus KlewenStube 1600 Bourbaki Panorama Luzern Meeting rooms 6375 Beckenried (Klewenalp) Meeting rooms Löwenplatz 11 | 6004 Luzern | +41 (0)41 412 30 30 Museum 80 – 100 100 – +41 (0)41 624 66 00 | [email protected] Klewenstube 70 – 70 90 100 [email protected] Bar / Bistro – – 190 250 – www.klewenalp.ch Klewen Hall 220 – 100 250 350 www.bourbakipanorama.ch various other rooms

12 13 Our Partners

Communication and events agency Corporate events, roadshows and conferences with a long-term impact – these are the core competencies of Premotion and what make them one of the leading agencies in Switzerland. They understand communication and graphic design as a holistic concept, as an integrated part of identity and values of the clients. Steamboat on Lake Lucerne

Bahnhofstrasse 3 | 6003 Luzern +41 (0)41 377 00 00 | [email protected] www.premotion.ch Services and Contacts

Events with enduring results Eventerlebnis GmbH creates inspirational Lucerne Convention Bureau (LCB) Bucher Events (DMC / PCO) indoor and outdoor activities. Whether the The LCB is the meeting and conference arm Headquartered in Lucerne and preferred aim is fun, physical activity, pleasures of of the Lucerne Tourist Board. We offer you partner of the LCB, Bucher Events attaches the palate or creativity, our partner offers the following services free of charge. great importance to personal service in the the ideal event at a venue of your choosing. organisation of incentives, congresses, The team event can take place on your Main services meetings and company events. premises, in one of the Musegg towers, in a – Advice and ideas on planning your event forest lodge or at a hotel. – Forwarding of information and documenta- Main services Wollerauerstr. 43 | 8834 Schindellegi tion material to Organising Committee for – Overall coordination of your event +41 (0)55 508 24 99 | [email protected] participants – Attendee administration for conferences www.eventerlebnis.ch – Support, organisation and escort with/of – Sourcing and reserving hotel site inspections accommodation – Support with bid documents – Tailored online reservations tool for In & outdoor social programmes / – Submissions of offers for small events or conferences and events team events those involving just one service partner. – Transport and event concepts, finding Executive Events takes care of the organi- artists zation of corporate events, team challenges and group excursions. As event professio- nals they have many years of experience in inspiring the participants with unique events. No matter if you are looking for a culinary “dine-around tour” with team Lucerne Tourism Bucher Travel Inc. activities, combined with a city tour, a team Lucerne Convention Bureau Pilatusstrasse 27 | 6036 Dierikon/Luzern Schösslerstr. 48 | 8964 Rudolfstetten cooking class or a cocktail mixing work- Bahnhofstrasse 3 | 6002 Luzern +41 (0)41 418 55 44 | [email protected] +41 (0)56 560 91 91 | [email protected] shop. Executive Events can provide you +41 (0)41 227 17 07 | [email protected] www.buchertravel.ch www.executive-events.ch with a suitable solution. business.luzern.com

14 15 : Mount Pilatus / Back page: Engelberg Front page Front

The essence of Switzerland.

Lucerne Tourism – Lucerne Convention Bureau Bahnhofstrasse 3 | CH-6002 Luzern Phone +41 (0)41 227 17 07 [email protected] | business.luzern.com