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Media Across The Market

At OUTFRONT, we understand that to brands, audiences are everything. We provide an integrated and targeted platform to connect brands to their desired audiences, as they live their lives.

We are famous for incomparable impact and creativity of our medium – we champion the power of the biggest canvases across North America to drive engagement, fame, and trust.

And we do it where it matters. —— We are everywhere. We empower smart brands to take advantage of our ubiquity (400K canvases), our national footprint (25 top markets), and our local dominance (and relevance). —— We are front and center in the places where people live, work, and travel. From urban centers, to busy highways, to transit hubs, to neighborhoods.

We leverage new technology to make OOH more relevant, responsive, and rewarding. And it makes your existing digital investments work harder.

Intelligent OOH is about the permanent versus the transient. The IRL to the URL. The confluence of and flexibility between screens. Truth, trust, and transparency.

OUTFRONT. Impact where it matters.

WE LEVERAGE THE POWER OF TECHNOLOGY, LOCATION, AND CREATIVITY TO DRIVE IMPACT AND ENGAGEMENT BETWEEN BRANDS AND AUDIENCES.

TECHNOLOGY LOCATION CREATIVITY Technology is a priority for OUTFRONT. We have the right With over 400K canvases & presence in highly trafficked Creative drives 70% of an ad’s effectiveness. OUTFRONT hardware, software, and tools to make your campaigns more transit hubs, OUTFRONT has national breath with deep delivers the best inventory in the country, serving as the targeted, efficient, and trackable. We know reaching the local depth. This scale allows all brands, national or local, perfect blank canvas for your brand story, illustrated right people is a top priority. That’s why we use syndicated to make an impact and maintain a national presence through big, bold, and beautiful creative. Our location research and real time mobile data to find people IRL. We (75% of US population reached each week), with targeted based media provides unmatched contextual relevance also know that measurement matters. So, we have developed messaging by market or demographic, delivered at a high to your target audience. an attribution model that is scalable to meet different frequency (20+ times a day). business needs.

LOS ANGELES 323.222.7171 SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI, NIELSEN 2017, OCEAN & NEUROINSIGHT BEYOND OUT OF HOME. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 3 WE GET YOU AUDIENCES

Connected on-the-go audiences receive and share information in soundbites, via mobile and social. Plus, consumers continue to spend the majority of their day 70% outside the home. OUTFRONT IS UNIQUELY OF TIME IS SPENT POSITIONED TO SEAMLESSLY OUT-OF-HOME INTEGRATE SNACKABLE BRAND STORIES INTO HOW WE LIVE OUR LIVES TODAY. OUR MEDIA (AND YOUR BRAND) BECOME ADDITIVE TO THE EXPERIENCE, RATHER THAN INTERRUPTING IT.

Smartphones have universally become the remote control to our lives, we use them to get from point A to point B, to communicate and share with family, and to stay connected. Leveraging the core strengths of OOH with the connectivity of mobile allows for additional touchpoints of engagement. 68% This could be direct through interactions with QR or social codes or clicking on a retargeted ad. It can also be OF MOBILE USE IS indirect through inspiration to search or share the brand. DONE ON THE GO

AUDIENCES ARE EVERYTHING AND WE DELIVER THE RIGHT MESSAGE, IN THE RIGHT LOCATION, AT THE RIGHT TIME. WHO DO YOU WANT TO GET TODAY?

14.28 377 360 369 341 338 349 WITH OOH +40%

TO CLICK AFTER 48% BEING EXPOSED 5.97 MORE LIKELY TO OOH 5.57 135 135 4.58 DIGITAL 130 SEARCH 3.73 92 93 96 2.94 OOH 1.37 43 41 38 DIGITAL DIGITAL

TV VIDEO DISPLAY PRINT TV OOH TV RADIO PRINT BANNER AD ON COMPUTER OOH TV RADIO PRINT BANNER AD ON COMPUTER OOH TV RADIO PRINT BANNER AD ON COMPUTER

SEARCH SOCIAL MOBILE When OOH is added to the media mix, it increases OOH drives nearly 4x more social/digital activations, Consumers are 48% more likely to engage with a mobile search’s return on ad spend by 40%. per ad dollar spent, than any other media. ad after being exposed to the same ad on OOH first. OOH drove 170% increase in search for a fashion A contextually relevant domination drove 335M OOH & mobile drove an 85% lift in engagement and over brand in Boston in only 4 weeks. Read more. earned press and social impressions. Read more. 32,600 store visits to WeWork in 4 weeks. Read more.

LOS ANGELES 323.222.7171 SOURCE: SEARCH: BENCHMARKETING, 2017, SOCIAL: NIELSEN, 2017, MOBILE: OCEAN NEURO INSIGHTS. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 6 OOH & MOBILE GROW TOGETHER US Media 2019 Forecast

20.4% MOBILE

2.5% 2.0% OOH ALL MEDIA

-4.2% -7.2% -6.2% RADIO TV INTERNET (EXCEL. MOBILE)

-17.8% PRINT

OOH IS THE ONLY TRADITIONAL MEDIA CHANNEL EXPECTED TO GROW. PLUS, IT MAKES DIGITAL WORK HARDER!

YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

CBSA POPULATION POSTERS & COMMUTER RAIL TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK AGE 18+ JUNIOR POSTERS & SUBWAY

1 New York-Newark et al, NY-NJ-PA 15,854,407 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 2 Los Angeles-Long Beach, CA 10,451,893 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 3 Chicago, IL 7,317,590 ● ● ● ● ● ● ● ● 4 Dallas-Forth Worth-Arlington, TX 5,493,383 ● ● ● ● ● ● 5 Houston-The Woodlands, TX 5,139,142 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,928,584 ● ● ● ● ● ● ● ● ● ● ● ● 7 Washington, DC-VA-MD-WV 4,792,045 ● ● ● ● ● ● ● ● ● 8 Philadelphia, PA 4,760,831 ● ● ● ● ● ● 9 Atlanta, GA 4,469,298 ● ● ● ● ● ● ● ● ● ● ● ● 10 Boston-Cambridge-Newton, MA-NH 3,869,173 ● ● ● ● ● ● ● ● ● ● ● ● 11 San Francisco-Oakland, CA 3,791,851 ● ● ● ● ● ● ● ● ● ● ● ● ● 12 Phoenix-Mesa-Scottsdale, AZ 3,629,102 ● ● ● ● ● ● ● ● ● 13 Riverside, CA 3,400,434 ● ● ● ● ● ● 14 Detroit-Warren-Dearborn, MI 3,349,295 ● ● ● ● ● ● ● 15 Seattle-Tacoma-Bellevue, WA 2,037,653 ● ● ● 16 Minneapolis-St. Paul, MN 2,745,894 ● ● ● ● ● ● 17 San Diego-Carlsbad, CA 2,612,004 ● ● ● ● ● ● ● 18 Tampa St. Petersburg, FL 2,488,858 ● ● ● ● 19 Denver-Aurora-Lakewood, CO 2,157,155 ● ● ● ● ● ● 20 Baltimore-Columbia-Towson, MD 2,199,095 ● ● 21 St. Louis, MO-IL 2,184,791 ● ● ● ● ● 22 Orlando-Kissimmee-Sanford, FL 1,969,080 ● ● ● ● ● 23 Portland-Vancouver, OR-WA 1,937,025 ● ● ● 24 Pittsburgh, PA 1,891,339 ● ● 25 San Antonio-New Braunfels-TX 1,868,353 ● ●

● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE LOS ANGELES 323.222.7171 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 9 TOP 50 MARKETS

CBSA POPULATION POSTERS & COMMUTER RAIL TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK AGE 18+ JUNIOR POSTERS & SUBWAY

26 Sacramento-Roseville, CA 1,792,435 ● ● ● ● ● 27 Las Vegas-Henderson-Paradise, NV 1,703,138 ● ● ● ● ● ● 28 Cleveland-Elyria, OH-KY-IN 1,615,250 ● ● ● 29 Kansas City, MO-KS 1,612,246 ● ● ● ● ● 30 Columbus, OH 1,584,094 ● ● ● ● ● 31 San Jose-Sunnyvale, CA 1,552,839 ● ● ● ● ● ● ● ● ● 32 Indianapolis-Carmel-Anderson, IN 1,530,232 ● ● ● 33 Nashville-Davidson, TN 1,470,997 ● ● ● 34 Virginia Beach, VA-NC 1,354,497 ● ● 35 Providence-Warwick, RI-MA 1,297,094 ● ● ● ● 36 Jacksonville, FL 1,181,026 ● ● ● 37 Raleigh, NC 1,013,132 ● ● ● ● 38 Memphis, TN-MS-AR 1,010,521 ● ● ● 39 Richmond, VA 1,009,213 ● ● 40 Louisville, KY-IN 1,002,724 ● ● ● ● ● 41 New Orleans-Metairie, LA 998,197 ● ● ● ● 42 Hartford-West Hartford, CT 961,069 ● ● ● ● ● ● 43 Buffalo-Cheektowaga, NY 903,131 ● ● 44 Rochester, NY 854,315 ● ● 45 Grand Rapids, MI 803,636 ● ● ● ● ● 46 Fresno, CA 712,009 ● ● ● ● 47 New Haven-Milford, CT 680,701 ● ● ● ● ● ● 48 North Port-Sarasota, FL 674,397 ● ● ● 49 Allentown-Beth, PA 664,490 ● ● ● 50 Dayton, OH 626,034 ● ● ●

Los Angeles is the entertainment capital of the world, and one of the most important economic and cultural centers in the United States with over 14 million people. The extraordinary year-round warm weather and variety of entertainment options make LA the place to be with more than 47 million visitors traveling to the area each year. Los Angeles is diverse in all things – people, recreation, art, food, neighborhoods and ecosystems.

WHY LA? —— LA is the 2nd most populated city in the U.S. —— LA has the 3rd largest economy in the world. —— LA is the 6th most visited city in the U.S. —— LA is rich in arts and culture, home to over 105 museums and 220 theaters. —— 8 professional sports teams call LA their home, making it the 2nd largest city with sports franchises.

In Los Angeles, OUTFRONT reaches 98.5% of the DMA consumers weekly.

156 27% mi. 40%

College Degree Total miles traveled White-collar or higher past week occupation

32 51% min. 22%

African American 7% Asian 8% Female Time spent traveling to Blue-collar White and from work each day occupation 40% Hispanic/Latino 49% 86% 62% 42% Other/Mixed 12%

LOS ANGELES 10.16 MILLION CBSA Male Drive alone or Employed carpooled

LOS ANGELES 323.222.7171 SOURCE: US CENSUS 2018, SCARBOUROUGH RESEARCH 2018, LOS ANGELES CA RELEASE 1. MEDIA FORMATS

BILLBOARDS 15 BUS HEADLINERS 44 BULLETINS 16 BUS ULTRA SUPER KINGS 45

POSTERS 18 BUS TAILS 46

WALLSCAPES 20 BUS L-SIDES 47 DIGITAL 22 BUS EXTENSIONS 48 DIGITAL BULLETINS 23 BUS WRAPS 49

DIGITAL POSTERS 25 BUS HEADLIGHTS 50

BEVERLY CENTER DIGITALS 26 BUS FULLBACKS 51

HOLLYWOOD DIGITALS 28 BUS INTERIOR CARDS 52 LA BREA VIDEOTRON 29 COMMUTER RAIL 53 LIVEBOARD NETWORK 30 EXTERIOR WRAPS 56

SOHO HOUSE DIGITALS 31 INTERIOR CAR CARDS 57 WILSHIRE GRAND DIGITAL 32 STREET FURNITURE 58 SPECIALITY 33 SHELTERS 59 LIFESTYLE CENTERS 34 DIGITAL SHELTERS 61

PARKING GARAGES 36 BIKE SHARE 62 BUS 38 SECOND SCREEN MEDIA 64 BUS KINGS 41 MOBILE NETWORK 65

BUS QUEENS 42 SOCIAL INTEGRATION 66

BUS KONGS 43 INFLUENCERS 67

Bulletins offer the mostpowerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the LA area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.

PRODUCT INFORMATION —— 14’H x 48’W —— Odd Sizes —— Sizes vary by location —— Extensions available

COVERAGE —— See map for complete coverage —— Targeted audience on request basis

Located on major arterials and surface streets, Posters allow advertisers to completely saturate their chosen markets in a cost efficient way. Positioned along secondary roadways in urban areas, Posters help to extend brand awareness on the local level. Their smaller canvas allows these signs to infiltrate in local neighborhoods.

PRODUCT INFORMATION —— Standard Size: 10’5” H x 22’8” W —— Premier Panel: 12’3” H x 24’6” W

COVERAGE —— See map for complete coverage —— Targeted audience on request basis

Affixed to buildings inheavily trafficked areas and visible from a great distance, wallscapes provide maximum impact for creative messages. Great point-of-purchase exposure keeps your message top of mind. Wallscapes are perfect for penetrating urban centers and vary in size, providing endless creative options.

PRODUCT INFO —— Sizes vary by location

COVERAGE —— See map for complete coverage —— Specialty locations available

Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides the ultimate campaign messaging.

PRODUCT INFORMATION —— Size: 14’H x 48’W —— Spot Length: 8 Seconds —— # of Spots: 8 —— Hours: 24 —— Type: Static

COVERAGE —— Premium Network (10 Units) —— Freeway Network (5 Units) —— Stand Alone Units —— See map for more details

These units are located along the desirable Sunset Strip in West Hollywood in one of LA’s most active nightlife areas. The daytime rush on Sunset creates long dwell times, providing the prime opportunity to connect with locals and tourists alike.

PRODUCT INFORMATION —— (2) 10’H x 22’W screens —— (8) :08 static spots —— (4) :16 full motion spots —— Units are sold as a package —— Hours: 6am-2am —— Type: Full Motion

COVERAGE —— Sunset Boulevard

These digital displays read to Third Street and La Cienega, Beverly and San Vicente Boulevards. Located in Beverly Grove, at the convergence of Beverly Hills, West Hollywood and the Fairfax district, The Beverly Center is a unique shopping destination with premier retailers such as Burberry, Fendi, Louis Vuitton and Prada. Reach more than 250,000 passersby weekly with these digital displays.

PRODUCT INFORMATION —— Screens: 3 —— Size: 26’ 4 & 13/16” H x 46’10” W —— Spot Length: 8 Seconds —— # of Spots: 10 —— Hours: 24 —— Type: Static

Command attention with these two video walls located PRODUCT INFORMATION COVERAGE inside the parking garage at The Grove! With capabilities like full HD resolution, full motion video content, and the —— 2 Video Walls —— The Grove ability to ingest live data, the creative opportunities are —— Type: Full Motion endless to reach the that visit annually. 20 million guests —— Spot Length: 15 Seconds These digital walls provide the ultimate campaign —— Loop Length : 90 Seconds messaging to this affluent demographic with their easily —— # of Advertisers: 6 changeable and customizable creatives.

Dominate the walk of fame with our specialty digitals! Known as “Times Square of the West Coast”, Hollywood and Highland welcomes more than 25 million visitors annually and it’s home to numerous restaurants, bars, and night clubs. Our prominent displays are right in the heart of this heavily trafficked destination, reaching consumers at every angle!

AVAILABLE DIGITALS —— Chinese Theatre Digitals (2) —— Fox Theatre Digitals (2) —— Madame Tussands Digitals (2) —— Marquee Digital —— Vogue Theatre Digitals (3) —— Zipper Digital

Located on the highly trafficked corner of Santa PRODUCT INFORMATION COVERAGE Monica Boulevard and La Brea at the West Hollywood Gateway Center, this unit shows to —— Size: 14’6”H x 19’1”W —— West Hollywood westbound traffic headed into West Hollywood —— Spot Length: 30 seconds and towards Beverly Hills and Century City. —— # of Spots: 12 The display is prominent and clear enough to be seen from both La Brea Avenue & Santa —— Hours: 6am-12am Monica Avenue. This popular center is a one stop —— Type: Full Motion destination for many in the surrounding areas.

Strategically located in the highly trafficked parking structure landings in our premium lifestyle centers, our digital liveboard network allows brands to engage with consumers like never before! Our digital technology allows advertisers to serve timely, dynamic, and relevant messaging. Maximize long dwell times with captivating creative to connect with this affluent audience!

PRODUCT INFORMATION —— Network of 22 Liveboards —— Size: 56”H x 32”W —— Spot Length: 15 Seconds —— Loop Length: 150 Seconds —— Type: Static & Full Motion

COVERAGE —— The Americana (5 Liveboards) —— The Grove (10 Liveboards) —— Palisades Village (7 Liveboards)

These digital units are located in one of the top PRODUCT INFORMATION COVERAGE entertainment office properties in Los Angeles. The upscale, 14-story high-rise tower is home to Soho House —— 3 Screens —— SOHO House (a private members’ club for those in film, media, and —— Valet Lounge & Pick-up: 57.5”H x 148.5”W —— Sunset Boulevard creative industries), Boa Steakhouse and Ford Model —— Valet Drop-off: 60”H x 212”W Agency, as well as many lifestyle and entertainment companies. Located on the border of West Hollywood —— Soho Digital #3: 57.5”H x 148.5”W and Beverly Hills, 9200 Sunset caters to an affluent mix —— Type: Full Motion of professionals, taste-makers, and celebrities. —— Hours: 7am - 3am LOS ANGELES —— Each unit is sold separately 323.222.7171 BACK TO MEDIA FORMATS COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 31 WILSHIRE GRAND

Located on the tallest building in California, this PRODUCT INFORMATION COVERAGE CIRCULATION digital display makes a statement in Downtown —— Size: Odd —— Downtown Los Angeles —— 754,739 4-Week Impressions Los Angeles. Situated in the financial district, this unit targets both professionals as well as —— Spot Length: 8 Seconds —— Financial District passersby’s heading towards popular tourist —— # of Spots: 10 destinations such as Grand Central Market, The Broad, & Walt Disney Concert Hall. —— # of Advertisers: 10 —— Hours: 6am - 2am Make an impact with this eye catching display! —— Type: Static

Lifestyle centers are premium retail, COVERAGE restaurant and entertainment destinations that provide —— Americana at Brand —— Outlets at Orange a dynamic all-in-one environment —— The Bloc —— Palisades Village captivating an affluent audience. With —— Commons at Calabasas —— Paseo Colorado lifestyle centers it’s all about location as they are positioned in LA’s most —— Encino Marketplace —— Promenade at Westlake vibrant and affluent communities. —— The Grove —— Runway Playa Vista —— Hollywood & Highland —— Village at Moorpark LOS ANGELES —— Lakes at Thousand Oaks —— Waterside at Marina Del Rey 323.222.7171 BACK TO MEDIA FORMATS COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 34 PARKING GARAGE MEDIA

Parking Garages include wallscape and backlit displays reaching the Los Angeles community as they commute, dine and play. Parking garage signage is available in LA’s most popular retail and dining destinations; including Rodeo Drive, Hollywood, and Century City.

COVERAGE —— 1600 Vine —— 8560 Sunset —— Century Park/CAA —— Two Rodeo —— The Water Garden —— West Hollywood Gateway

Reach a large audience with bus advertising, offering high visibility with consistent daily views. Your ad will go where the people are and will be seen by pedestrians as well as motorists every day. Big, bold, in your face every day, and yet it is not an obtrusive medium - it’s part of our everyday outdoor life and offers information in a unique and powerful format. When it comes to visibility, reach and frequency, no other media type matches this Los Angeles coverage.

MEDIA —— Kings —— Headlights —— Queens —— Tails —— Kongs —— Ultra Super Kings —— L-Sides —— Half Wraps —— Headliners —— Full Wraps —— Extensions —— Interior Cards

COVERAGE —— LA Metro —— LADOT —— Long Beach Transit

Impact LA’s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign to the masses with daily exposure in a stand-alone environment.

PRODUCT INFORMATION —— Size: 30”H x 144”W —— Add a headliner for impact!

COVERAGE —— LA Metro —— LADOT —— Long Beach Transit —— Targeted audience on request basis

Strategic placement of your ad on PRODUCT INFORMATION COVERAGE LADOT buses gives your message unique mobility. Queens let your —— Size: 30”H x 88”W —— LADOT Dash message resonate as they reach —— Targeted audience on request basis diverse demographic clusters all over the city.

These “rolling billboards” are an extension of the traditional Bus Kings, offering tremendous visibility on the street. Kongs establish amajor impact on vehicular and pedestrian traffic throughout “The City of Angels”!

PRODUCT INFORMATION —— Size: 36”H x 215”W

COVERAGE —— LA Metro —— Targeted audience on request basis

Extending across the top of the entire PRODUCT INFORMATION COVERAGE bus, Headliners impact your audience and reach them no matter which —— Available to add onto kings, kongs or 30x215s. —— LA Metro direction they are going. Be on the —— Sizes vary based on coverage and availability. —— Targeted audience on request basis streets and make multiple impressions —— Consult your OUTFRONT representative for more directly in the heart of Los Angeles. details.

These vibrant and colorful ads extend your message beyond the borders of traditional media. Enhance your imagery and recognition on the bustling streets of Los Angeles.

PRODUCT INFORMATION —— Sizes vary based on coverage and availability

COVERAGE —— LA Metro —— LADOT —— Long Beach Transit —— Targeted audience on request basis

Continuous visibility to drivers and passengers behind buses generates lasting impressions! Dominate the city with frequent exposure and high reach and frequency. As they’re in their cars or crossing the street, consumers cannot escape this ubiquitous media form.

PRODUCT INFORMATION —— Size: 21”H x 72”W

COVERAGE —— LA Metro —— Long Beach Transit —— LADOT DASH —— Targeted audience on request basis

L-Sides have standout visibility that PRODUCT INFORMATION COVERAGE demand attention throughout the streets of Los Angeles. Ensuring —— Available to add onto kings, kongs or 30x215s —— LA Metro maximum exposure at a low CPM, —— Sizes vary —— Targeted audience on request basis giving you the best bang for your buck. —— Consult your representative for more information

Differentiate your message from other various bus formats. Window Extensions make a major impact on your audience regardless of which direction consumers are traveling. Be on the streets and make multiple impressions directly in the heart of LA!

PRODUCT INFORMATION —— Sizes vary —— Available to add onto kings, kongs or 30x215s

COVERAGE —— LA Metro —— Long Beach Transit —— LADOT DASH —— Targeted audience on request basis

Bus Wraps give advertisers the opportunity to exhibit innovative, eye-catching creative that will grasp the attention of consumers and make it impossible to ignore.

PRODUCT INFORMATION —— Half or Full wraps available —— Sizes vary —— Consult your representative for more information

COVERAGE —— LA Metro —— LADOT —— Long Beach Transit —— Targeted audience on request basis

Static media forms pin-point a target around a specific area. Give your ad mobility with Headlight displays, allowing your message to break free from a single area and expand your horizon of opportunity.

PRODUCT INFORMATION —— Size: 14”H x 44”W

COVERAGE —— LA Metro —— General Market Only

A large creative format, seen by both PRODUCT INFORMATION COVERAGE pedestrians and motorists, fullbacks offer unique ways to reach heavily trafficked —— Sizes vary based on coverage and availability —— LA Metro areas and crowded highways that will —— Consult your representative for more details —— Long Beach Transit make a lasting impression! —— Targeted audience on request basis

Maximize on long dwell time and engage a captive audience with bus interior cards. Interior Cards go where the competition isn’t — directly above the heads of passengers on crowded buses. Want more presence? A branded bus offers advertisers the unique opportunity to completely own the inside of the bus.

PRODUCT INFORMATION —— Bus Interior Cards - 11”H x 28”W —— Michelangelos - 48”H x 24”W —— Brand Buses Available

COVERAGE —— LA Metro —— Targeted audience on request basis

Reach upscale commuters from the wealthy suburbs of Los Angeles, who use the rail to and from the Riverside County, San Bernardino County, Orange County and Ventura County communities on the nation’s 3rd largest commuter rail system. Serving over 39,000 on an average weekday, commuter rail advertisers can spend time with this desirable affluent demographic twice a day, 22 ‘work days’ a month.

MEDIA —— Exterior Car Wraps —— Interior Car Cards —— Interior Brand Trains

Make a huge impact with rail exterior PRODUCT INFORMATION COVERAGE media. Influence riders, onlookers, vehicular traffic alike, as they are waiting —— Sizes Vary —— Metrolink systemwide for the train to arrive or alongside major —— Full door & window coverage highways. —— USK’s also available

Reach a captive audience on their commute each way. Car cards are where the competition isn’t - directly next to the door of crowded trains. High dwell times means commuters can ‘take in’ your message and identify with your brand.

PRODUCT INFORMATION —— Size: 22.25”H x 21”W —— Brand trains also available!

COVERAGE —— Metrolink systemwide

Bus shelters are located at key consumer PRODUCT INFORMATION COVERAGE convergence points throughout the market, following bus routes in urban —— Size: 70”H x 48”W —— See map for complete coverage areas, and all the way into residential —— Illuminated —— Targeted audience on request basis neighborhoods. 24/7 illumination provides round-the-clock visibility to both pedestrian & vehicular traffic.

Make a splash in West Hollywood with our new digital shelters! Situated among key intersections in this west side hot-spot, our digital shelters provide the perfect medium to connect with affluent residents, entertainment trend setters, and tourists. Digital advertising provides the ultimate campaign messaging with easily changeable and customizable creative messaging.

PRODUCT INFORMATION —— 50 Digital Shelters —— Size: 74.6”H X 41.9”W —— 25 Full Motion (Inside Face) —— 25 Static Digital (Outside Face)

COVERAGE —— West Hollywood

Increasingly, bike shares are becoming part of the lifestyle in West Hollywood. These units attract a younger, environmentally friendly consumer. Connect your brand message to the elusive Millennial demographic in the most desirable urban neighborhoods!

PRODUCT INFORMATION —— Size: 68”H x 43.5”W —— 11 Unit Package

COVERAGE —— West Hollywood

Combine the power of OOH with mobile DROVE OVER 32K+ to create new engagement opportunities ESTIMATED VISITS with your target audience. Targets the right users by geofencing your OOH and TO WE WORK strategic locations, target by behavior, Disclaimer: OUTFRONT does not guarantee results or end user activity/engagement then create message frequency with this with respect to OUTFRONT Mobile Network audience through retargeting. campaigns, including, without limitation, the click through rate (CTR), the secondary action rate (SAR) or increased traffic/visits, customer interactions, commercial opportunities, revenue or ROI.

DRIVING CLIENT RESULTS ENGAGEMENT OPPORTUNITIES IRL TO URL IMPACT Social monitoring tracks lifts in location —— Snap Codes & Filters OOH secures 4X more social based social conversation and search —— QR Codes activations, per ad dollar spent, with geofencing, plus social conversation compared to all other media. around specific campaigns using —— Shazam Codes keywords, hashtags, phrases, etc. Social —— Spotify Codes listening metrics include: Reach, Spread, —— AR Mentions, Sentiment, and Trends. —— Paid Social —— Influencers LOS ANGELES BACK TO MEDIA FORMATS 323.222.7171 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 66 INFLUENCERS

Choose the right influencers for your brand METRICS and continue to amplify the impact of your OOH campaign on social media. Content —— Views can live infeed on Facebook, Twitter or —— Engagement Instagram or as an Instagram story. —— Clicks —— Downloads

LOS ANGELES BACK TO MEDIA FORMATS 323.222.7171 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/21/2019 67 OUTFRONTMEDIA.COM 323.222.7171 1731 WORKMAN STREET, LOS ANGELES, CA 90031 INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK | GOOGLE+