Preferred Customer Edition April 2011

PREFERRED CUSTOMER EDITION APRIL 2011

TEAM AMSOIL RIDER ELI TOMAC

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MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1 33/31/11/31/11 77:59:59 AAMM WITH GAS PRICES CLIMBING AGAIN, THE PRESSURE IS ON TO IMPROVE FUEL ECONOMY.

P.i.-treated fuel improves performance by cleaning deposits from fuel injectors and intake valves, restoring engines to optimal performance and improving fuel economy. Offer effective through May 31, 2011. See www.amsoil.com for details.

API

Place your order today! www.amsoil.com 1-800-777-7094

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 2 33/31/11/31/11 88:00:00 AAMM TABLE OF CONTENTS

PREFERRED CUSTOMER EDITION APRIL 2011 MAGAZINE

STAFF

Editor Powersports 2011: Kevin McBride Issues to Understand Vice President, Marketing & Communications Associate Editor Heading into the Joel Youngman Summer Riding Publication Manager Terry Johnsen Season Staff Writers Kathy Anderson PAGE 6 John Baker Terry Johnsen Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer Luke Boynton Content Contribution Len Groom Jeremy Meyer Curt Moe Editorial Contribution FEATURES DEPARTMENTS Dan Peterson Advertising 5 Testing Shows AMSOIL Domi- 4 From the President’s Desk Ed Newman nator® Coolant Boost Outper- Back Issues Back issues of AMSOIL Magazine are ® 10 Tech Talk forms Red Line Water Wetter available for $1 each. Order G17PC and 12 Racing & Promotional News specify the month and year. 6 A Closer Look at the Power- On the Web sports Market 14 Centerlines and Updates www.amsoil.com President and CEO 9 2000 Explorer Tops 570,000 A.J. Amatuzio Miles with AMSOIL Products/ ADVERTISEMENTS Executive Vice President and COO Marianne’s Jetta: AMSOIL Kept Alan Amatuzio it Going 2 Improves Fuel Economy or Your Executive Vice President and CFO Dean Alexander 11 AMSOIL Unveils New Racing Money Back Website © 2011, AMSOIL INC. 15 It’s a Hot Product That All rights reserved. Keeps it Cool Printed by Service Printers Duluth, MN USA. 16 A Safe Alternative to Testimonials Toxic Rivals AMSOIL INC. Communications Department The AMSOIL Building 925 Tower Ave. Superior, WI 54880 [email protected]

THE COVER The current powersports market provides a number of challenges.

APRIL 2011 | 3 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 3 3/31/11 8:00 AM As a company, we have been extremely Erik Buell Racing. If your oil meets Buell’s I just wanted to say thanks for support- successful in selecting promotional approval, it gets mine ... and you guys get ing Erik Buell Racing. I’ve got a Buell and venues and associations that have ad- my money. have used AMSOIL since I’ve owned it. I’m glad that Erik is getting back on his feet vanced AMSOIL brand recognition and Thanks for the support...and thanks in ad- and I wish you the best for the upcoming delivered high levels of return-on-invest- vance for providing a high quality product. race seasons! ment. Our approach has always been Harry Loveless conservative. We don’t throw money at Sincerely, opportunities simply because they are As a long time Dealer and Buell owner I Thomas Smith glamorous or trendy. We analyze the just wanted to thank you and AMSOIL for opportunities carefully and select only sponsoring EBR. I know you will not be I wanted to write to express my apprecia- those options we believe our Dealers disappointed in their results and determi- tion for your 3-year sponsorship of the can best capitalize on. nation to win. Erik Buell Racing Superbike Team. I, like many other Buell riders and supporters, The motorcycle market is a perfect The results EBR was able to accomplish will be switching to AMSOIL at my next oil example. Beginning with our long-time last year on a shoestring budget were change. sponsorship of the Geico/AMSOIL/Hon- amazing. I can only imagine what they da Supercross Team, we have strategi- will be able to accomplish with AMSOIL’s Thanks! cally expanded our promotional effort in support. Hugh Odom this market to include extensive motor- I will redouble my efforts to get all the Buell cycle magazine advertising and a broad owners I know to use AMSOIL products in Although EBR is just gearing up, projec- range of series and event sponsorships. all of their vehicles. tions are to produce thousands of bikes in Most recently, we elevated our involve- 2012. As the factory fi ll oil, that’s thou- Sincerely, ment with Daytona Bike Week from sands of more users our brand will reach “offi cial oil” to “presenting sponsor.” This Paul Ellis directly and thousands of more supporters ties in with our offi cial oil partnerships spreading the word about AMSOIL. It is all with the Sturgis Motorcycle Rally, Laco- I just wanted to say thank you for support- about gaining more market for our Deal- ing EBR! I’m a loyal Buell rider as well as nia Bike Week and the Monster Energy ers, and piece by piece we are claiming a fan of the new race team and company. AMA Supercross Series. our share. Just wanted to let you know I will be Another of our recent partnerships in the switching from another brand to AMSOIL motorcycle market has generated more at the next oil change. immediate response than any we have Thanks again, ever done. Beginning with 2011 models, Thomas Sartwell AMSOIL motorcycle oil will be the factory A.J. “Al” Amatuzio President and CEO, AMSOIL INC. fi ll for all EBR motorcycles. AMSOIL will I am a long time fan of Buell motorcycles also sponsor EBR’s racing efforts in the and I have owned three of them, two of AMA Superbike Series. EBR, for those Dean Alexander which I have used your products in. I, as Executive V.P. / who don’t know, is short for Erik Buell well as many others, was deeply sad- Chief Financial Offi cer Racing. Erik Buell is a legendary motor- dened by the Buell shut down in Oct. cycle designer who has built some of the 2009. However, as you guys know, Erik most innovative road bikes in the world. Buell has worked his way back into the His long-time association with Harley- motorcycle business and released the Alan Amatuzio Executive V.P. / Davidson put him at the forefront of the new 1190RS. I just wanted to thank Chief Operating Offi cer motorcycle world and gained him legions you guys for backing him and of loyal followers. AMSOIL was literally becoming the sponsor of inundated with responses to our new as- his race team, as well as sociation with him. Here are a few: lubricating his new bike. Doing this motivated me Just wanted to let you know that I am an to become a Dealer for owner of two Buells, am crazy about Erik you guys. In fact, I just Buell Racing, and will be switching from submitted my applica- Redline synthetics to AMSOIL. Thanks! tion yesterday and I am Sincerely, very excited to be able to see that #99 EBR/ Jody Leavell AMSOIL bike racing this coming season. Just a note to let you guys know I will be buying and using AMSOIL in the future for Very respectfully, my Buell motorcycle. The reason is directly Donald J. Wyman A.J. “Al” Amatuzio President & related to AMSOIL’s decision to sponsor Chief Executive Offi cer

4 | APRIL 2011 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 4 33/31/11/31/11 88:00:00 AAMM TTESTINGESTING SSHOWSHOWS AAMSOILMSOIL DDOMINATOROMINATOR® CCOOLANTOOLANT BBOOSTOOST OOUTPERFORMSUTPERFORMS RREDED LLINEINE WWATERATER WWETTERETTER®

Competitive testing Temperature Reduction Dynamometer Test comparing AMSOIL To test temperature reduction capabilities, controlled engine dynamometer (dyno) tests ® were performed on a 350 cubic inch Chevy engine with an aluminum block and cylinder Dominator Coolant Boost heads. In each phase of testing, the engine was operated at 4,500 rpm until coolant tem- and Red Line Water perature stabilized. As benchmarks for the test, straight water coolant stabilized at 220ºF Wetter® was conducted in and a 50/50 antifreeze/water mixture stabilized at 228ºF. an independent laboratory. TEMPERATURE REDUCTION Dominator Red Line The ASTM corrosion tests Coolant Boost Water Wetter featured in this study are Mixed with 50/50 Antifreeze/Water 6ºF reduction 3ºF reduction designed to simulate the Mixed with Straight Water 19ºF reduction 12ºF reduction most grueling conditions Cast Aluminum Alloys Corrosion Test cooling systems face, The Cast Aluminum Alloys Corrosion Test (ASTM D-4340) measures corrosion protection and are the actual test properties in modern automobile and high-performance race engines with aluminum cylin- standards the automotive der heads. A cast aluminum puck was heated to 275°F at 28 PSI and exposed to the test coolant mixture for one week. Weight loss of less than 1.0 mg is required to pass the test. industry relies upon for the approval of engine coolant WEIGHT LOSS Allowable Dominator Red Line products. Test results Coolant Boost * Water Wetter* Water Only show Dominator Coolant < 1.0 mg 0.14 mg 0.21 mg 3.97 mg Boost provides enhanced Corrosion Test in Glassware temperature reduction In the Corrosion Test in Glassware (ASTM D-1384), six metal coupons constructed of the and corrosion protection most common metals in automotive cooling systems were totally immersed in aerated coolant mixtures for 336 hours at 190°F. Each test was performed three times to determine properties compared to the average weight change for each metal. The ASTM sets the “allowable” weight loss Red Line Water Wetter. maximums for each metal.

Dominator Red Line Allowable Coolant Boost* Water Wetter* Water Only Copper weight loss 10 mg max 1 mg 1 mg 25 mg Solder weight loss 30 mg max 1 mg 6 mg 62 mg Brass weight loss 10 mg max 0 mg 2 mg 23 mg Steel weight loss 10 mg max 1 mg 1 mg 18 mg Cast Iron weight loss 10 mg max 0 mg 0 mg 29 mg Cast Aluminum weight loss 30 mg max 0 mg 16 mg 91 mg

Simulated Service Corrosion Test In the Simulated Service Corrosion Test (ASTM D-2570), six metal coupons constructed of the most common metals in automotive cooling systems were exposed to ASTM corrosive water designed to simulate hard and corrosive water in degraded coolant for 1,064 hours at 190°F. Coolant was maintained at a temperature and ﬂ ow rate equivalent to the operating conditions seen in most passenger vehicles. Corrosive weight loss suffered during the test determines the additive’s corrosion protection properties. The ASTM sets the “allowable” weight loss maximums for each metal.

Dominator Red Line Allowable Coolant Boost* Water Wetter* Water Only Copper weight loss 20 mg max 7 mg 6 mg 66 mg Solder weight loss 60 mg max 0 mg 25 mg 120 mg Brass weight loss 20 mg max 3 mg 5 mg 59 mg Steel weight loss 20 mg max 0 mg 4 mg 54 mg Cast Iron weight loss 20 mg max 0 mg 2 mg 117 mg Cast Aluminum weight loss 60 mg max 0 mg 34 mg 89 mg

* mixed with straight water

APRIL 2011 | 5 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 6 33/31/11/31/11 88:00:00 AAMM AMSOIL INC. con- ing it out as a normal part of operation tinually monitors trends and decreasing the chance of phase in the powersports separation. Not only that, Quickshot market to maintain its helps clean deposits that have formed position as the indus- in fuel systems, injectors and carbure- try leader. AMSOIL tors, while also cleaning piston tops, synthetic two- and spark plugs and combustion chambers. four-cycle motor oils, Unlike many competing fuel additives, fi ltration and perfor- Quickshot is extremely potent and not Len Groom mance products for diluted. It provides some of the most powersports applications are the result effective cleaning action available today, of years of research. AMSOIL Magazine making it an all-around great product spoke with AMSOIL Technical Power- for motorcycles and other powersports sports Product Manager Len Groom equipment. to identify trends in the industry and explain how AMSOIL products provide AMSOIL Magazine: Many enthusiasts distinct advantages. and Dealers question why AMSOIL does not manufacture a transmission-specifi c AMSOIL Magazine: Daytona Bike Week lube for bikes at present. Presented by AMSOIL marked the unoffi cial start to the spring motorcycle Groom: The motorcycle market is very season. As bikers take to the streets this diverse, and one transmission fl uid can- summer, what trends fi gure to surface? not meet the needs of all the different bikes. Engine power, riding style, gear Len Groom: Fuel maintenance is al- ratios and fi nal drives all play a part in ready a big issue and will only become the selection of a transmission fl uid. A more prevalent. Currently, most gaso- heavy bike with a modifi ed engine and line sold in the U.S. contains up to 10 an aggressive rider can place enormous percent ethanol (E10), and government amounts of stress on a transmission. In agencies and lawmakers have been this case a heavier, more robust fl uid is debating increasing ethanol levels to 15 benefi cial. On the other hand, a light bike percent (E15). As such, riders need to with a stock engine and average rider be aware of their environments. Be- could use a lighter fl uid since the trans- cause ethanol is very susceptible to wa- mission does not suffer as much stress. ter intrusion, bikes should not be stored in damp or wet environments. When water is allowed to collect in the gas tank, the bond between ethanol and gasoline AMSOIL FACT: can break, causing a phenomenon QUICKSHOT ADDRESSES COMMONON known as phase separation. The ethanol ETHANOL-RELATED PROBLEMS bonds with the water and sinks to the FOUND IN MOTORCYCLES AND bottom of the fuel tank, which can create POWERSPORTS EQUIPMENT. a whole host of problems, including the formation of gums, varnish and other insoluble debris that can plug fuel fl ow The quality of our synthetic motorcycle passages and negatively affect engine oils allows us to effectively promote performance. When this ethanol/water one fl uid for a bike’s engine, transmis- mixture is pulled into the engine, it cre- sion and primary chaincase. They are ates a lean-burn situation that increases incredibly shear-stable and demonstrate combustion chamber temperatures and excellent results in the FZG Gear Test can lead to engine damage. Once this (ASTM D-5182). AMSOIL is aware that happens there is no easy or inexpensive some riders prefer to use a traditional fi x. To avoid these problems, contami- gear lube in their transmissions. For nated fuel tanks should be emptied and those riders, we recommend Severe refi lled with fresh fuel. Gear® Synthetic Gear Lube. It works well AMSOIL Magazine: What can riders in heavily modifi ed bikes and has also do to protect their bikes against phase been very successful in quieting the separation? “whine” from certain straight-cut gears. In the sport bike segment, however, Len Groom: For best performance, gear lube is not used as much because fuel should be treated with AMSOIL it is friction-modifi ed and many sport Quickshot® as a preventative measure. bikes share a common sump with a Quickshot is designed to keep water dispersed throughout the fuel tank, mov- Continued on next page A CLOSER LOOK AT THE POWERSPORTS MARKET THE POWERSPORTS A CLOSER LOOK AT APRIL 2011 | 7 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 7 33/31/11/31/11 88:00:00 AAMM Continued from previous page

wet-clutch. Some applications, like the Groom: Increased power creates chal- Another key development is the increas- Honda CRF450R, combine the transmis- lenges, including additional stress on ing use of sophisticated engine technol- sion and wet-clutch. In these cases, our engine components and elevated op- ogies on some modern outboards that synthetic motorcycle oils are the best erating temperatures. Inferior oils may place additional stress on the motor oil. choice due to their wet-clutch compat- not provide suffi cient wear protection, As with other markets, synthetic oils are ibility and excellent performance. high-temperature performance or shear being relied on more and more in the stability. The added stress can rupture boating industry, and AMSOIL synthetic This approach, as opposed to the fl uid fi lm, allowing metal-to-metal two- and four-cycle oils provide excep- manufacturing and recommending a contact. Extra stress also degrades tional protection in all types of inboard single transmission-specifi c lube, allows the oil more quickly due to increased and outboard motors. AMSOIL and its Dealers the fl exibility oxidation and can shear the oil out of to be more application-specifi c and its intended viscosity grade, causing AMSOIL Magazine: Moving on to ATV demonstrate to bikers how well we know accelerated wear. Problems resulting applications, why does AMSOIL recom- the market. ® from elevated operating temperatures mend Formula 4-Stroke Power Sports are especially noticeable in air-cooled Oil (0W-40) in applications that call for AMSOIL Magazine: That being the OEM-labeled 50-weight oils? case, how do riders determine which bikes, where oil temperatures can become so high in stop-and-go summer product to use and in which viscosity? Groom: As the graph shows, while driving that riders are forced to pull over Polaris Synthetic PS-4 Plus and Arctic and shut down. Groom: In most cases a product Cat Synthetic ACX motor oils fall within recommendation starts with the owner’s AMSOIL Magazine: Those sound like a 50-weight viscosity range directly from manual. Warranty coverage must be good reasons to use AMSOIL Synthetic the bottle, both quickly shear down into considered when dealing with new Motorcycle Oils. the 40-weight range. AMSOIL subjected bikes, while older bikes or modifi ed both oils along with Formula 4-Stroke engines can change recommenda- Groom: Absolutely. Because of those Power Sports Oil to ASTM D-7109 tions. Sometimes a heavier gear lube is challenges, use of synthetic oils in gen- shear stability testing, and after only 30 required to deal with added stress, or eral, and AMSOIL Synthetic Motorcycle passes, both OEM-labeled oils sheared quiet a noise that can be common with Oils in particular, is becoming common- out of their starting viscosity grades. a thinner fl uid. place. The efforts of AMSOIL and its After 90 passes, the Polaris oil lost over Dealers are paying off, and most bikers AMSOIL Magazine: Longtime riders 33 percent of its viscosity, while the now understand fi rsthand that synthet- may remember objections over synthet- Arctic Cat oil lost over 30 percent. The ics provide increased wear protection, ics being “too slippery” and leaking past AMSOIL product, however, lost less than better high-temperature performance seals. How has that myth also pervaded 5 percent. Its exceptional shear stabil- and maximum shear stability in today’s the dirt-bike market? ity allows it to protect high-RPM ATV more powerful bikes. Enthusiasts have engines as well as or better than both Groom: Clutch operation is critical with received the message about the ben- 50-weight OEM oils. dirt bikes. Riders want a particular feel efi ts AMSOIL provides, and they are in- and they do not want any slippage. creasingly recognizing our status as the Some believe the myth that synthetic leader in synthetic lubrication technol- Viscosity Shear Stability ogy. They know that AMSOIL uses the oil causes clutches to slip, but nothing SAE 50 (ASTM D-7109) best technology available to satisfy the could be further from the truth. A prop- March 2010 Test Results erly designed synthetic oil can actually needs of modern powersports equip- provide better grip than a conventional ment; we examine each application and product. As long as the product meets develop products based on needs and we invest in extensive testing to ensure

JASO specifi cations, there should be no ˚ C problems. Using an automotive oil in a each product performs to AMSOIL wet-clutch, however, can cause slipping standards. With AMSOIL there are no because automotive oil contains friction compromises. modifi ers to increase fuel effi ciency. AMSOIL Magazine: What trends are Although ideal in engine applications, surfacing on the water this summer? friction modifi ers can be very bad for a wet-clutch. Groom: Again, ethanol is huge. Out-

board motors and fuel tanks are just as Viscosity – cSt @ 100 AMSOIL Magazine: As in the auto/light- susceptible to its corrosive effects as truck market, manufacturers are building motorcycles. Because boats obviously motorcycles that produce increased contact water constantly, the threat of torque and horsepower compared to phase separation only worsens. Like in Cycles their predecessors. Plus, riders often other powersports applications, Quick- modify their bikes for even more power. shot provides an effective solution. Polaris Synthetic PS-4 Plus What challenges does this trend present Arctic Cat Synthetic ACX to the ﬂ uids that protect them? AMSOIL Formula 4-Stroke® Power Sports Oil

8 | APRIL 2011 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 8 33/31/11/31/11 88:00:00 AAMM 22000000 EEXPLORERXPLORER TTOPSOPS 5570,00070,000 MMILESILES WWITHITH AAMSOILMSOIL PPRODUCTSRODUCTS

Dealer Russell Sanderlin Sr. of Orlando, shown on Fla. attributes the high mileage on his the new 2000 Ford Explorer to the performance sales qualities of AMSOIL products. In fact, sticker. I the truck turned over to 570,000 miles in had the March 2011. He typically travels about oil pan gas- 65,000 miles a year. ket replaced at 500,000 miles. My Sanderlin has had nothing but success mechanic was amazed the with AMSOIL products. “I got my Ex- engine was so clean and sludge-free. plorer new and have used AMSOIL from GOING STRONG — Dealer Russell Sander- He says he has customers who use pe- lin Sr. at home with his high-mileage 2000 day one,” he said. In 2000, he started troleum oil that they change every 3,000 Ford Explorer that uses AMSOIL products with AMSOIL Synthetic 10W-30 in the bumper-to-bumper. miles that still show sludge deposits.” crankcase, then switched to Signature Series 0W-30 Synthetic Motor Oil (SSO). Sanderlin uses AMSOIL Automatic Transmission Fluid (ATF) in the transmis- A rear main seal went bad and leaks differential after 500,000 miles, and my sion and power steering. “They both some oil. “So, I now use the AMSOIL SAE mechanic could not believe there was operate like new and are repair-free,” he 60 Racing Oil (AHR) with the AMSOIL zero play, as if the differential had been said. Absolute Effi ciency Oil Filter (EAO15), assembled by the manufacturer the day and they work great,” Sanderlin said. “I In the differential, he uses AMSOIL Syn- before,” Sanderlin said. am still maintaining the same effi ciency, thetic 75W-90 Long Life Gear Oil (FGR). Sanderlin also uses AMSOIL Synthetic exceeding the 21 MPG highway as “I just had the fl uid replaced in the DOT-3 Brake Fluid.

MMARIANNE’SARIANNE’S JJETTA:ETTA: AAMSOILMSOIL KKEPTEPT IITT GGOINGOING

Dealer Geoffrey Aitchison of New Te- In 2004, the car was sold for parts cumseth, Ontario, Canada passed his because the sunroof “had become a 1985 Jetta Turbo Diesel to his daughter, sieve and the electrical system went to Marianne, when she graduated from high shambles,” Aitchison said. “However, the school. Aitchison became a Dealer in engine still started and ran perfectly.” 1982, so he installed AMSOIL products in the Jetta when he fi rst bought it. Aitchison updated AMSOIL products in the vehicle as they became available. When Marianne took over the vehicle, Initially, he installed AMSOIL 15W-40 AMSOIL-POWERED JETTA — Marianne Aitchi- it had 565,000 kilometers (more than Synthetic Diesel & Marine Oil (AME) in son stands beside her 1985 Jetta that kept 350,000 miles) on it. “She drove it to the engine and 75W-90 gear lube in the going for nearly 20 years on AMSOIL products. school, on trips and to her job,” he said. transmission. He changed to AMSOIL She mar- 75W-90 Long ried, had four Life Synthetic continuously, along with Cetane Boost children and Gear Lube (ACB) when it became available. The old made several (FGR) when by-pass system was changed to a BF-90 trips to Florida 57 2000 it became when it became available. Throughout its in the Jetta. available. lifetime, the car had approximately 20 oil The odometer The oil fi lter changes. fi nally quit at 921,000 kilometers (about was an ASF-15, changed twice a year, “AMSOIL is incredible, and even after 572,000 miles). The car was driven for along with an old-style canister by-pass being a Dealer for almost 29 years, the another two years, and Aitchison be- system. An AMSOIL wet-type air fi lter products still amaze me,” Aitchison said. lieves it surpassed 1,000,000 kilometers. was fi tted. Diesel Modifi er was used

APRIL 2011 | 9 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 9 33/31/11/31/11 88:00:00 AAMM TECH TALK

Engineering a transmission ﬂ uid for multiple applications is no easy task. With no unifying speciﬁ cation system, ATF specs vary widely and have unique demands.

Dan Peterson | VICE PRESIDENT, TECHNICAL DEVELOPMENT

Transmission fl uids are complex lu- wear protection over the transmission/ multiple OEM specifi cations. Achieving bricants responsible for a number of drivetrain warranty period. this goal has been diffi cult, but worthwhile. different functions, including dissipating It helps all of us save money, it reduces heat, protecting against wear, protect- Alternatively, AMSOIL designed its auto- complexity for our valued customers and ing against corrosion and ensuring shift matic transmission fl uids with customers it keeps our cars running longer. quality. In addition, automatic transmission and businesses in mind, using a multi- fl uids are not governed by a sanctioning vehicle design to reduce the complex- body the way engine oils are governed by ity and cost of managing multiple fl uid Seal Performance the American Petroleum Institute (API) or inventories. AMSOIL builds its fl uids with Figure 1 the International Lubricant Standardiza- a more robust design platform compared to OEM fl uids, providing improved wear tion and Approval Committee (ILSAC), Longevity/ Wear protection, better cold-temperature per- Clutch Protection so there is no universal specifi cation Performance that meets the needs of several applica- formance, superior deposit protection and tions. Instead, ATF specifi cations are set greater shift performance over time. OEM 1 individually by each vehicle/transmission This multi-vehicle design platform requires original equipment manufacturer (OEM), detailed knowledge of OEM tests and and each OEM specifi cation has unique specifi cations and a large commitment Deposit Cold Temperature requirements. In some cases, a manufac- to expensive testing. Designing a fl uid Resistance Performance turer may reference an existing ATF speci- to meet multiple OEM transmission fl uid fi cation for use in its equipment. A few specifi cations naturally results in a more common examples of OEM specifi cations robust ATF. For example, OEM fl uid 1 include General Motors DEXRON VI®, must meet the minimum specifi cations Seal Performance Ford MERCON V® and Chrysler ATF+4®. outlined in Figure 1. OEM fl uid 2 must Figure 2 Each has evolved over time to accom- meet a different level of performance for modate new transmission and lubricant the main parameters outlined in Figure 2. Longevity/ Wear Clutch Protection technology. When these are laid over the top of each Performance Manufacturers designate specifi c require- other, it’s clear that the two OEM fl uids are designed to meet slightly different levels ments for the fl uid to ensure transmissions OEM 1 of performance. perform as advertised for the designated OEM 2 warranty period. Fluids designed to meet AMSOIL ATFs must then meet the most an OEM specifi cation must fi rst pass stringent criteria of each specifi cation to Deposit Cold Temperature Resistance Performance specifi c minimum criteria. Test parameters perform well in each application (Figure include seal performance, wear protec- 3). Because AMSOIL ATFs must meet tion, cold-temperature performance, the most demanding levels of each OEM deposit resistance and longevity/clutch specifi cation, they exceed the perfor- Seal Performance performance. Additionally, friction durabil- mance of OEM transmission fl uids by de- ity is extremely important for automatic sign, resulting in noticeable performance Figure 3 transmission fl uids; strong frictional prop- and protection benefi ts for users.

erties ensure proper clutch operation. Longevity/ Wear Clutch Protection On the surface, it seems diffi cult to under- Performance In order to be used in an application, a stand how AMSOIL ATFs can meet the transmission fl uid must meet the mini- requirements of multiple vehicle/transmis- mum requirements outlined in the OEM’s sion fl uid specifi cations. When you dig in OEM 1 fl uid specifi cation. OEMs develop their OEM 2 and do your homework, it becomes clear AMSOIL specifi cations to ensure any transmission how to attack this problem: by pushing the ATF fl uid used in their applications is designed Deposit Cold Temperature boundaries for each specifi c test to the Resistance Performance to provide acceptable performance and point where the fl uid meets and exceeds

10 | APRIL 2011 MAGAZINE

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AMSOIL Racing has a new home on sponsored series such as the AMSOIL AMSOIL racing by digging beneath the the World Wide Web. Debuting in Championship Snocross Series, surface to reveal storylines not covered March, www.amsoilracing.com is a Traxxas Off-Road Championship in the main press releases; the “Off sleek website dedicated to everything presented by AMSOIL and Monster Track” column takes a look at AMSOIL related to AMSOIL racing and Energy Supercross. Click “Events” for racing activities away from the track; promotional events. The new website access to AMSOIL-sponsored events the “Products the Pros Use” column layout provides easy navigation and such as the Sturgis Motorcycle Rally, spotlights the premium AMSOIL features up-to-the-minute racing news, AMSOIL Engine Masters Challenge products AMSOIL racers use for a while allowing the company to provide and AMSOIL Great American Circle winning edge; the “Race Prep” column a vast selection of exciting videos. Track Tour. highlights an upcoming AMSOIL event; the “Pro Proﬁ le” column takes a closer Each corporately sponsored AMSOIL The AMSOIL Racing and Events look at the lives and careers of AMSOIL racer, including supercross/motocross, blogs have a new home at www. racers and the “As Seen On” column off-road, powerboat and snocross, amsoilracing.com. Simply click the discusses AMSOIL coverage in the is provided a place in the spotlight. “Blogs” link on the top of the page to media. Simply click the “Racers” link on the keep up with the latest AMSOIL racing top of the page to reveal pictures and news and promotional events. Click The new racing website provides easy links for each AMSOIL racer. Select a the “Media” link for access to a full access to the latest AMSOIL racing link to see a bio and highlight video library of exciting AMSOIL racing and schedules. Check out the “Upcoming featuring the racer. promotional videos. Events” section for the latest live racing and television schedules for AMSOIL- AMSOIL-sponsored series and events Located under the “More News” sponsored racers, series and events. are categorized in a similar fashion. section, a new feature is the addition of Click the “Series” link for access six weekly columns. The “Inside Line” to pages dedicated to AMSOIL- column provides an insider’s view to

APRIL 2011 | 11 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1111 33/31/11/31/11 88:00:00 AAMM RACING AND PROMOTIONAL NEWS

TRAXXAS AND HOT WHEELS® EXTEND AMSOIL MARKETING BEYOND THE TRADITIONAL RACE TRACK

AMSOIL R/C Off-Road stroke TRX 3.3 racing Trucks engine. Outfi tted The successes of AMSOIL Super Team with 2.4 GHz radio TORC Series drivers Scott Douglas and systems, top speeds In addition to the valuable exposure provided by the successes of Mike Oberg provide invaluable expo- range from 30 to 50+ off-road drivers Scott Douglas and Mike Oberg and the AMSOIL Shock mph. Therapy monster truck, AMSOIL receives additional exposure through sure for AMSOIL on the track, but their state-of-the-art R/C trucks and mass-distributed Hot Wheels vehicles. popularity has also translated into valu- The trucks can be able exposure off the traditional off-road seen in R/C competi- track. Traxxas offers fans of all ages the tions throughout the can pick up both R/C and Hot Wheels chance to drive their own Scott Doug- TORC season as Traxxas provides a full replicas of their favorite truck. las/Mike Oberg Edition radio-controlled R/C racing program at every stop of the (R/C) off-road racing trucks. The trucks TORC Series, complete with profession- The 1:10 scale solid-axle Shock Therapy are available in fi ve different models, al announcing, electronic lap counting R/C monster truck was developed by all complete with offi cially licensed and national-caliber racetracks. Crawford Performance Engineering and AMSOIL Scott Douglas and Mike Oberg is built to almost exactly replicate the bodywork: the 1:10 scale electronic- AMSOIL Scott Douglas/Mike Oberg R/C actual Shock Therapy truck, featuring powered 2WD Slash, 2WD Slash VXL trucks are available at hobby stores front and rear steering, four link bars and 4x4 Slash VXL; the across the nation (a store locator is and aluminum chassis and parts. Also 1:16 scale electronic-pow- available at traxxas.com), available in a smaller Sumo version, ered 4x4 Slash VXL and or they may be purchased AMSOIL Shock Therapy R/C monster the fuel-burning two-stroke directly from Traxxas at trucks are available at RedCat Racing Slayer Pro 4x4. buytraxxas.com. Traxxas R/C dealers, redcatracing.com, sud- customer support is avail- denimpact.com and several other online Outfi tted with technology able at 888-TRAXXAS. stores. AMSOIL Shock Therapy R/C straight from the world of truck wraps are also available through off-road competition, all AMSOIL Shock Sudden Impact, allowing fans to convert fi ve trucks provide au- Therapy R/C and Hot any R/C vehicle into an AMSOIL Shock ® thentic handling dynamics Wheels Monster Therapy monster truck. that allow them to behave Trucks just like their full-size The AMSOIL Shock Thera- AMSOIL Shock Therapy Hot Wheels vehi- counterparts. The Slash py monster truck and driver cles are currently available at many stores VXL models are powered Jon Zimmer provide valu- that carry Mattel Hot Wheels products, by state-of-the-art Velineon brushless able brand exposure at monster truck including Target, K-Mart and Wal-Mart. electric motors, while the Slayer Pro 4x4 shows across the nation, and now fans The trucks are available in the standard model features the high-revving two- 1:64 scale and several other sizes.

12 | APRIL 2011 MAGAZINE

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1122 33/31/11/31/11 88:00:00 AAMM N T H AAMSOILMSOIL PPARTNERSARTNERS WITHWITH O E EERIKRIK BUELLBUELL RACINGRACING B X WITH JEREMY MEYER AMSOIL has reached an agreement with Erik Buell Racing LLC that includes development and supply of production lubricants for the new EBR motorcycles and a three- If getting paid for something was the only criteria for becoming a “pro,” then anyone year sponsorship of the EBR race team in AMA Pro Superbike competition. could line up and collect a check, right? “AMSOIL is a great story of American engineering and entrepreneurship, and we are Acting like a “pro” is just as important, especially in the eyes of a sponsor. very proud that they recognize similar characteristics in our new motorcycle company and have chosen to work with AMSOIL is fortunate to have partners that us,” said Erik Buell. “They were act professional, even in times of adversity. When the fi nal round of the AMSOIL the fi rst company to introduce Championship Snocross Series was synthetic oils to the consumer threatened to be canceled due to rain, market, and have become recog- and more importantly lightning, series of- nized throughout the industry fi cials worked in a professional manner to as a leader in lubrication ensure the safety of fans and riders. technology.” The ISOC offi cials saw a narrow window in the radar that allowed them to get in “We are very impressed a full afternoon of racing without putting with the development riders, fans and themselves in danger. process, level of integ- What was most impressive was that they rity and technical took the time to get it right, and all of the expertise with which teams, along with the thousands of fans AMSOIL approach-approachh- thatthat sstucktucka aroundarounroundn to watwatch,ch es their products,”ducts,” ralliedrallied behind ththe decision.de said John Fox, EBR engineering director. “They have a really strong internal technicalechnical team and also use independent third-party fi rms to check their products againstnst the TheT dayday ccouldouuld havehave beenbeen a competition on a regular basis to make sure they know where they stand. Theirr commicommit-t- disaster, bubutut with ment to continuous improvement is exemplary.” proper leadershipleaadership “AMSOIL is very happy to be involved with EBR with their new street motorcycles,”cles,” saidsaid and knowingknowwing how true professionalsprofeessionals AMSOIL Race Program Manager Jeremy Meyer. “We saw a great match in thee way (both the series and they are using the extreme world of racing to push their new 1190 to the maximummum so the teams)teamss) work they can be sure it will be over-built for street use. That is what we have done forfor so throughthrough adversity,a many years at AMSOIL. Our company’s founder came from the world of fi ghterer aircrafaircraft,t, the dayday wwasas a and has always driven us to push the extremes of performance.” success.success. The EBR/AMSOIL #99 AMA Superbike race team features rider Geoff May. Thehe team raced last season’s Buell 1125RR model at the AMA Pro Superbike opener in Daytona,Daytona, and expects to debut the race-prepared version of the new EBR 1190RS at Infi neon Raceway in Sonoma, Calif. May 13-15.

MMARTINARTIN COLLECTSCOLLECTS AAMSOILMSOIL PPRORO OPENOPEN VVICTORIESICTORIES After taking his fi rst AMSOIL Pro Open Martin continued his podiumm class victory of the season at the Michigan streak at the Air Force Nationalnal National in Detroit, Team AMSOIL/Judnick in Elko, Minn., taking secondd in Motorsports snocross rider Ross Martin had the AMSOIL Pro Open classs and his sights set on another victory at the Hay- third in the Pro Super Stock class. ward Nationals in Hayward, Wis. Entering the He closed out the season att tthehe fi nal as the top qualifi er, Martin battled for Nielsen Enterprises Grand FFinaleinale in the lead with Tim Tremblay for much of the Lake Geneva, Wis. with anotherther Pro race. When the two leaders bumped down Open victory, and fi nished thehe seasseasonon the backstretch with two laps remaining, second in both pro classes. Martin took control of the lead and earned and Exclusive the win. Tremblay took second and Tucker AMSOIL is the title sponsor and Exclusive Championship Hibbert third. Offi cial Oil of the AMSOIL Championship Snocross Series.

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 13 3/31/11 8:01 AM CENTERLINES AND UPDATES

AMSOIL Price Adjustment Effective May 1 New Windham The rapidly increasing cost of oil has been well-documented over Can/Pocket the past few months, and rising costs of base oils and other raw Coolie materials have forced lubricant companies to impose multiple Keeps beverages rounds of price increases. Most recently, Valvoline announced cold and refresh- an additional 9 to 11 percent average increase, and Castrol is ing. Constructed of raising its prices again by up to 10 percent. Although AMSOIL high-quality neo- implemented a price adjustment March 1, the company has also prene. Folds fl at to been hit with additional cost increases from its suppliers and is fi t in a pocket. now forced to implement a May 1 price adjustment in the U.S. and Canada, although the adjustment may vary for each country. Stock # U.S. Can. The adjustment only affects lubricants and fuel additives, and the G2859 2.50 2.80 increase has been held to an average of roughly 3 to 4 percent. Even with a minimal price adjustment, AMSOIL synthetic lubricants remain the best and most cost-effective choice on thee mamar-r- ket, saving customers money through extended drain intervals,vals, reduced wear and maintenance and increased fuel effi ciency.cy. New Cobra Racewear Button-Down Shirt AGGRAND Natural Kelp and Sulfate of Potashsh High-quality button-down Now Available in Wisconsin shirt is constructed of a AGGRANDAG Natural Kelp and Sulfate of 60/40 cotton/polyester PotashPo (NKP) has been registered with blend. Includes left thethe Wisconsin Department of Agri- chest pocket, back culturecu for distribution in Wisconsin. yoke and tone-on-tone AGGRANDAG Natural Kelp and Sulfate logo. Sizes S-3X. ofof Potash, Natural Fertilizer and Natural LiquidLiq Lime can now all be sold and distrib-strib- Stock # Size U.S. Can. utedute in Wisconsin. For questions, contactact the G2862 S 52.75 59.00 AGGRANDAGA Department at (715) 399-6567567 or G2863 M 52.75 59.00 [email protected] G2864 L 52.75 59.00 G2865 XL 52.75 59.00 G2866 2X 56.00 62.50 Holiday Closings G2867 3X 59.25 66.25 The Edmonton and Toronto distribution centers will be closedosed Friday, April 22 for Good Friday. Canadian Label Discontinued AMSOIL 75W-110 Severe Gear® Synthetic Gear Lube is no longer available with a Canadian label (SVTQTC). The product may be ordered in both the U.S. and Canada using product New Rally T-Shirt code SVTQT. Highlights AMSOIL Antifreeze Test Strips Price Adjustment as the Offi cial Oil of the Sturgis The price of the Antifreeze Test Strips (G1164) Motorcycle has been adjusted effective April 1. Rally, Daytona Stock # U.S. Can. Bike Week and Laco- G1164 11.50 12.90 nia Motorcycle Week. Con- structed of 100 percent Heavy Duty Metal Protector 5-Gallon Pails and cotton. Sizes M-3X. 55-Gallon Drums Discontinued Stock # Size U.S. Can. Due to limited demand, AMSOIL Heavy Duty Metal Protector G2837 M 15.75 17.75 5-gallon pails (AMH05) and 55-gallon drums (AMH55) are G2838 L 15.75 17.75 discontinued and remain available while supplies last. G2839 XL 15.75 17.75 G2840 2X 17.75 20.00 Injen/AMSOIL Intake System Spring Inventory G2841 3X 17.75 20.00 Reduction Special Pricing has been temporarily reduced by more than 10 percent on all Injen/AMSOIL Air Intake Systems. The special applies to both wholesale and suggested retail pricing, and reduced pricing is already refl ected online. The Spring Inven- tory Reduction Special runs through May 31.

14 | APRIL 2011 MAGAZINE

Mgzn_PC_A1323.indd 14 3/31/11 8:01 AM RDCB

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Give your vehicle the boost it needs to achieve maximum cooling system protection and performance: AMSOIL Dominator Coolant Boost.

MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1155 33/31/11/31/11 88:01:01 AAMM PRSRT STD CHANGE SERVICE REQUESTED US POSTAGE Published 12 times annually PAID AMSOIL

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AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in U.S.A. © 2011, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com April 2011

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MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1166 33/31/11/31/11 88:01:01 AAMM