PREFERRED CUSTOMER EDITION APRIL 2011 TEAM AMSOIL RIDER ELI TOMAC MAGAZINEMAGMAMAGAZIMMAGAMAGAZAGAZAGAZIAGAAGAZINEA GAZINEGAZINGAZIGGAAZINEAZAZINA ZINEZIZ IINEN E MMgzn_PC_A1323.inddgzn_PC_A1323.indd 1 33/31/11/31/11 77:59:59 AAMM WITH GAS PRICES CLIMBING AGAIN, THE PRESSURE IS ON TO IMPROVE FUEL ECONOMY. P.i.-treated fuel improves performance by cleaning deposits from fuel injectors and intake valves, restoring engines to optimal performance and improving fuel economy. Offer effective through May 31, 2011. See www.amsoil.com for details. API Place your order today! www.amsoil.com 1-800-777-7094 MMgzn_PC_A1323.inddgzn_PC_A1323.indd 2 33/31/11/31/11 88:00:00 AAMM TABLE OF CONTENTS PREFERRED CUSTOMER EDITION APRIL 2011 MAGAZINE STAFF Editor Powersports 2011: Kevin McBride Issues to Understand Vice President, Marketing & Communications Associate Editor Heading into the Joel Youngman Summer Riding Publication Manager Terry Johnsen Season Staff Writers Kathy Anderson PAGE 6 John Baker Terry Johnsen Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer Luke Boynton Content Contribution Len Groom Jeremy Meyer Curt Moe Editorial Contribution FEATURES DEPARTMENTS Dan Peterson Advertising 5 Testing Shows AMSOIL Domi- 4 From the President’s Desk Ed Newman nator® Coolant Boost Outper- Back Issues Back issues of AMSOIL Magazine are ® 10 Tech Talk forms Red Line Water Wetter available for $1 each. Order G17PC and 12 Racing & Promotional News specify the month and year. 6 A Closer Look at the Power- On the Web sports Market 14 Centerlines and Updates www.amsoil.com President and CEO 9 2000 Explorer Tops 570,000 A.J. Amatuzio Miles with AMSOIL Products/ ADVERTISEMENTS Executive Vice President and COO Marianne’s Jetta: AMSOIL Kept Alan Amatuzio it Going 2 Improves Fuel Economy or Your Executive Vice President and CFO Dean Alexander 11 AMSOIL Unveils New Racing Money Back Website © 2011, AMSOIL INC. 15 It’s a Hot Product That All rights reserved. Keeps it Cool Printed by Service Printers Duluth, MN USA. 16 A Safe Alternative to Testimonials Toxic Rivals AMSOIL INC. Communications Department The AMSOIL Building 925 Tower Ave. Superior, WI 54880 [email protected] THE COVER The current powersports market provides a number of challenges. APRIL 2011 | 3 MAGAZINE MMgzn_PC_A1323.inddgzn_PC_A1323.indd 3 3/31/11 8:00 AM As a company, we have been extremely Erik Buell Racing. If your oil meets Buell’s I just wanted to say thanks for support- successful in selecting promotional approval, it gets mine ... and you guys get ing Erik Buell Racing. I’ve got a Buell and venues and associations that have ad- my money. have used AMSOIL since I’ve owned it. I’m glad that Erik is getting back on his feet vanced AMSOIL brand recognition and Thanks for the support...and thanks in ad- and I wish you the best for the upcoming delivered high levels of return-on-invest- vance for providing a high quality product. race seasons! ment. Our approach has always been Harry Loveless conservative. We don’t throw money at Sincerely, opportunities simply because they are As a long time Dealer and Buell owner I Thomas Smith glamorous or trendy. We analyze the just wanted to thank you and AMSOIL for opportunities carefully and select only sponsoring EBR. I know you will not be I wanted to write to express my apprecia- those options we believe our Dealers disappointed in their results and determi- tion for your 3-year sponsorship of the can best capitalize on. nation to win. Erik Buell Racing Superbike Team. I, like many other Buell riders and supporters, The motorcycle market is a perfect The results EBR was able to accomplish will be switching to AMSOIL at my next oil example. Beginning with our long-time last year on a shoestring budget were change. sponsorship of the Geico/AMSOIL/Hon- amazing. I can only imagine what they da Supercross Team, we have strategi- will be able to accomplish with AMSOIL’s Thanks! cally expanded our promotional effort in support. Hugh Odom this market to include extensive motor- I will redouble my efforts to get all the Buell cycle magazine advertising and a broad owners I know to use AMSOIL products in Although EBR is just gearing up, projec- range of series and event sponsorships. all of their vehicles. tions are to produce thousands of bikes in Most recently, we elevated our involve- 2012. As the factory fi ll oil, that’s thou- Sincerely, ment with Daytona Bike Week from sands of more users our brand will reach “offi cial oil” to “presenting sponsor.” This Paul Ellis directly and thousands of more supporters ties in with our offi cial oil partnerships spreading the word about AMSOIL. It is all with the Sturgis Motorcycle Rally, Laco- I just wanted to say thank you for support- about gaining more market for our Deal- ing EBR! I’m a loyal Buell rider as well as nia Bike Week and the Monster Energy ers, and piece by piece we are claiming a fan of the new race team and company. AMA Supercross Series. our share. Just wanted to let you know I will be Another of our recent partnerships in the switching from another brand to AMSOIL motorcycle market has generated more at the next oil change. immediate response than any we have Thanks again, ever done. Beginning with 2011 models, Thomas Sartwell AMSOIL motorcycle oil will be the factory A.J. “Al” Amatuzio President and CEO, AMSOIL INC. fi ll for all EBR motorcycles. AMSOIL will I am a long time fan of Buell motorcycles also sponsor EBR’s racing efforts in the and I have owned three of them, two of AMA Superbike Series. EBR, for those Dean Alexander which I have used your products in. I, as Executive V.P. / who don’t know, is short for Erik Buell well as many others, was deeply sad- Chief Financial Offi cer Racing. Erik Buell is a legendary motor- dened by the Buell shut down in Oct. cycle designer who has built some of the 2009. However, as you guys know, Erik most innovative road bikes in the world. Buell has worked his way back into the His long-time association with Harley- motorcycle business and released the Alan Amatuzio Executive V.P. / Davidson put him at the forefront of the new 1190RS. I just wanted to thank Chief Operating Offi cer motorcycle world and gained him legions you guys for backing him and of loyal followers. AMSOIL was literally becoming the sponsor of inundated with responses to our new as- his race team, as well as sociation with him. Here are a few: lubricating his new bike. Doing this motivated me Just wanted to let you know that I am an to become a Dealer for owner of two Buells, am crazy about Erik you guys. In fact, I just Buell Racing, and will be switching from submitted my applica- Redline synthetics to AMSOIL. Thanks! tion yesterday and I am Sincerely, very excited to be able to see that #99 EBR/ Jody Leavell AMSOIL bike racing this coming season. Just a note to let you guys know I will be buying and using AMSOIL in the future for Very respectfully, A.J. “Al” Amatuzio my Buell motorcycle. The reason is directly Donald J. Wyman President & related to AMSOIL’s decision to sponsor Chief Executive Offi cer 4 | APRIL 2011 MAGAZINE MMgzn_PC_A1323.inddgzn_PC_A1323.indd 4 33/31/11/31/11 88:00:00 AAMM TTESTINGESTING SSHOWSHOWS AAMSOILMSOIL DDOMINATOROMINATOR® CCOOLANTOOLANT BBOOSTOOST OOUTPERFORMSUTPERFORMS RREDED LLINEINE WWATERATER WWETTERETTER® Competitive testing Temperature Reduction Dynamometer Test comparing AMSOIL To test temperature reduction capabilities, controlled engine dynamometer (dyno) tests ® were performed on a 350 cubic inch Chevy engine with an aluminum block and cylinder Dominator Coolant Boost heads. In each phase of testing, the engine was operated at 4,500 rpm until coolant tem- and Red Line Water perature stabilized. As benchmarks for the test, straight water coolant stabilized at 220ºF Wetter® was conducted in and a 50/50 antifreeze/water mixture stabilized at 228ºF. an independent laboratory. TEMPERATURE REDUCTION Dominator Red Line The ASTM corrosion tests Coolant Boost Water Wetter featured in this study are Mixed with 50/50 Antifreeze/Water 6ºF reduction 3ºF reduction designed to simulate the Mixed with Straight Water 19ºF reduction 12ºF reduction most grueling conditions Cast Aluminum Alloys Corrosion Test cooling systems face, The Cast Aluminum Alloys Corrosion Test (ASTM D-4340) measures corrosion protection and are the actual test properties in modern automobile and high-performance race engines with aluminum cylin- standards the automotive der heads. A cast aluminum puck was heated to 275°F at 28 PSI and exposed to the test coolant mixture for one week. Weight loss of less than 1.0 mg is required to pass the test. industry relies upon for the approval of engine coolant WEIGHT LOSS Allowable Dominator Red Line products. Test results Coolant Boost * Water Wetter* Water Only show Dominator Coolant < 1.0 mg 0.14 mg 0.21 mg 3.97 mg Boost provides enhanced Corrosion Test in Glassware temperature reduction In the Corrosion Test in Glassware (ASTM D-1384), six metal coupons constructed of the and corrosion protection most common metals in automotive cooling systems were totally immersed in aerated coolant mixtures for 336 hours at 190°F. Each test was performed three times to determine properties compared to the average weight change for each metal. The ASTM sets the “allowable” weight loss Red Line Water Wetter. maximums for each metal. Dominator Red Line Allowable Coolant Boost* Water Wetter* Water Only Copper weight loss 10 mg max 1 mg 1 mg 25 mg Solder weight loss 30 mg max 1 mg 6 mg 62 mg Brass weight loss 10 mg max 0 mg 2 mg 23 mg Steel weight loss 10 mg max 1 mg 1 mg 18 mg Cast Iron weight loss 10 mg max 0 mg 0 mg 29 mg Cast Aluminum weight loss 30 mg max 0 mg 16 mg 91 mg Simulated Service Corrosion Test In the Simulated Service Corrosion Test (ASTM D-2570), six metal coupons constructed of the most common metals in automotive cooling systems were exposed to ASTM corrosive water designed to simulate hard and corrosive water in degraded coolant for 1,064 hours at 190°F.