SPRING SEMINAR
A Textron Company
PGA OF ALBERTA SPRING SEMINAR
March 5 & 6, 2018 Carriage House Inn Calgary, Alberta
The Most Trusted Resource in Golf SPRING SEMINAR
MEET THETHE EDUCATIONEDUCATION COMMITTEE
Kurtis Foote Dave Henzie Paul Horton Dean Ingalls Garett Jenkinson Woodside GC Nanton GC Heritage Pointe GA Silver Springs G&CC Golf Performance Canada at Elbow Springs
Matt Johnson Shawn Lavoie Jeff MacGregor Dale Machesney Paul MacLeod Royal Mayfair GC The Winston GC Inglewood G&CC Glencoe G&CC Golf Performance Canada at Elbow Springs
Aaron Pakylak Dean Sklarenko Jeremy Tanner Sean Thompson The Hamptons GC Picture Butte GC Highlands GC Cottonwood G&CC SPRING SEMINAR
PROGRAM AT A GLANCE
MONDAY, MARCH 5th 8:00 – 9:00 Registration & Continental Breakfast
9:00 – 10:30 PGA OF ALBERTA ANNUAL GENERAL MEETING
10:45 – 12:00 KEVIN LOWE & GARRY MCKENZIE Q&A SESSION (see Bio for topic details)
12:00 - 1:00 Lunch (Photo session; PGA Members are strongly encouraged to update professional headshots)
1:00 – 4:00 KEYNOTE SPEAKER: JAMES SIECKMANN (see Bio for topic details)
5:00 – 8:00 Cocktail Party at Schanks Sports Grill South, presented by (Right next to Carriage House Inn – 9627 Macleod Trail, Calgary)
TUESDAY, MARCH 6th 8:30 - 9:30 Registration & Continental Breakfast
9:30 – 10:30 BREAKOUT SESSION #1 TRACY MOFFATT (see Bio for topic details) OR TIM KREBS (see Bio for topic details) 10:45 – 12:00 BREAKOUT SESSION #2 TIM KREBS (see Bio for topic details) OR TRACY MOFFATT (See Bio for topic details) 12:00 – 1:00 Lunch RYAN ROBILLARD, Canadian Sales Manager for Super Speed Golf, will present on Coaching Speed in the Modern Golf Swing.
1:00 – 3:00 KEYNOTE SPEAKER: CAMERON MCCORMICK (see Bio for topic details) SPRING SEMINAR
MEET THE SPEAKERS
Kevin PGA of Alberta Insight Lowe MEETKevin LoweTHE THE will SPEAKERS be hostingSPEAKERS a Q&A session alongside Garry McKenzie. The format of this session will begin with a guided Q&A discussion moderated by Matt Johnson, Head KevinKevin PGAPro fessionalof Albertaat RoyalInsight Mayfair GC and Co-Chair of the Education Committee. The second Lowe Kevinportion Lowe of will this be sessionhosting awill Q&A be session opened alongside up to the Garry attendees McKenzie. for The any format questions of this they may have Lowe sessionand to will spark begin interactive with a guided conversations Q&A discussion. Kevin moderated will be by bringin Matt gJohnson, valuable Head business experience Profromfessional running at Royal an NHL Mayfair franchise GC and as Co well-Chair as of insight the Education into the Committee. life of a professional The second athlete. portion of this session will be opened up to the attendees for any questions they may have and to spark interactive conversations. Kevin will be bringing valuable business experience KEVIN LOWE, Vice Chairman – Oilers Entertainment Group from running an NHL franchise as well as insight into the life of a professional athlete. Kevin Lowe is entering his second season as Vice Chair and Alternate Governor of Oilers KEVIN LOWE, Vice Chairman – Oilers Entertainment Group Entertainment Group (OEG). Previously, Lowe served as the Oilers President of Hockey KevinOperations Lowe is entering for seven his seasonssecond season and prio as Vicer to Chaithatr spent and Alternat eight seasone Governors as ofth Oilerse Oilers General EntertainmentManager. Lowe Group wa (OEG).s the Previously,Oilers' first-ever Lowe serv drafted picas thk ewhen Oilers h Presidente was selected of Hockey 21st overall in the Operations1979 NHL for Amat seveneur seasons Draft. and He prioscoredr to thatthe firstspent goal eight in season team shisto as thrye Oilas ershe Generalbeat Tony Esposito at Manager.9:49 of Lowe the first was period the Oil ers'in Edmonton's first-ever draft first pic NHLk when gam hee was in Octob selecteder of21st 1979. overall Th ein goal the launched a 1979career NHL thatAmat saweur Draft.him pl Heay sco forred 19 th seasone first goals without in team spending history as a heday beat in thTonye minors. Esposito Lowe at has been 9:49instrumental of the first period in the in renewed Edmonton's succ firstess NHL of the gam Edmontone in October Oilers, of 1979. both Th eon goal and launch off thede aic e and will careercontinu thate saw to worhim kpl toaywards for 19 andseason promots withoute th spendinge growth a and day developmentin the minors. Lowe of OE hGas in been its many new instrumentalbusiness initiatives. in the renewed success of the Edmonton Oilers, both on and off the ice and will continue to work towards and promote the growth and development of OEG in its many new business initiatives. Lowe played 13 full seasons with the Oilers where he won 5 of his 6 Stanley Cup rings before th Lowebeing played traded 13 full to seasonsthe New with York the Rangers Oilers where where he he won won 5 of his his 6 6 Stanleyand final Cup Stanley rings before Cup beingChampionship. traded to the HeNew later York found Rangers himself wherere he-joining won his the 6th andOilers final in Stanley1997/98 Cup where he retired after Championship.two seasons. HeAfter later returning found himself to his re -originaljoining the organization Oilers in 1997, he/98 was where given he theretired opportunity after to join twothe seasons. frontoffice After returningstaff as an to Assistanthis original Coach. organizationHe was, he able was togiven quickly the opportunity work his way to join up the thecorporate front office ladd staffer asby an becoming Assistant Coach.the Head He wasCoach able of to the quickly Oilers work for hisa single way up season the in 1999 before corporatebeing promoted ladder by becomingto the General the Head Manager Coach of position the Oilers in 2000.for a single His outstanding season in 1999 knowledge before of the beinggame promoted and business to the General led to yet Manager another position promotion in 2000. in His 2008/09 outstanding where knowledge he became of the the President gameof Hockey and business Operations. led to yet another promotion in 2008/09 where he became the President of Hockey Operations. On top of his extensive resume with the Edmonton Oilers he has also helped the Canadian On top of his extensive resume with the Edmonton Oilers he has also helped the Canadian 2018 NationalNational HockeyHockey teams teams as a memberas a member of the ofmanagement the management team for team the 2002 for theWinter 2002 Olympics Winter Olympics wherewhere team team Canada Canada won wonthe gold the medal.gold medal.
@EdmontonOilers@EdmontonOilers MEET THE SPEAKERSSPRING SEMINAR
James PGA of Alberta Insight MEETMMEETEETJames THETHE THE will SPEAKERSSPEAKERS be SPEAKERSgoing over the various techniques and tips on how to improve your short Sieckmann game. This will be an interactive session as he will be using the same strategies he coaches JJamesames PGAPGA ofof AlbertaAlberta InsightInsight James JamesJames PG willwillA bebe Tou goinggoingr player overover thethes various variouswith, techniquestechniquessuch as, andSmyliand tipstipse on onKaufman howhow toto improveimprove, Charle youryoury shortshortHoffman , I.K. Kim, Ben Crane and James will be going over the various techniques and tips on how to improve your short SSieckmannieckmann game.game. ThisThis willwill bebe anan interactiveinteractive sessionsession asas hehe willwill bebe usingusing thethe samesame strategiesstrategies hehe coachescoaches Sieckmann game. ToThism will Pernice. be an interactive session as he will be using the same strategies he coaches James PGPGAA TouTourr playerplayerss withwith,, sucsuchh asas,, SmyliSmyliee KaufmanKaufman,, CharleCharleyy HoffmanHoffman,, I.KI.K.. KimKim,, BeBenn CranCranee andand PGA Tour players with, such as, Smylie Kaufman, Charley Hoffman, I.K. Kim, Ben Crane and ToTomm Pernice.Pernice. Sieckmann Tom Pernice.James will be presenting on the topic: The Art of Coaching Short Game – Scoring from 120 JameJamess Yard wilwilll bebes presentinpresentinand In.gg onon thethe topictopic:: ThThee ArtArt ofof CoachinCoachingg ShorShortt GamGamee –– ScorinScoringg frofromm 120120 James will be presenting on the topic: The Art of Coaching Short Game – Scoring from 120 YardYardss anandd In.In. Yards and In. JAMES SIECKMANN, Director of Instruction, The Golf Academy at Shadow Ridge CC JAMESJAMES SIECKMANN,SIECKMANN, DirectDirectoorr ofof Instruction,Instruction, TheThe GolfGolf AcademyAcademy atat ShadowShadow RidgeRidge CCCC JAMES SIECKMANN, Director of Instruction, The Golf Academy at Shadow Ridge CC ForFor thetheFor lastlast the 2222 yearsyears last James James22 years hashas servedserved James asas the thehas DirectorDirector served ofof InstrInstras theuctionuction Director atat TheThe GolfGolf of AcademyAcademy Instruction atat at The Golf Academy at For the last 22 years James has served as the Director of Instruction at The Golf Academy at ShadowShadow RidgeRidge CCCC inin Omaha,Omaha, Nebraska.Nebraska. HeHe isis aa nine-timenine-time recipienrecipientt ofof thethe NebraskaNebraska PGAPGA SectionSection ShadowShadow Ridge CC Ridgein Omaha, CC Nebraska. in Omaha, He is Nebraska. a nine-time recipien He is ta of nine-time the Nebraska recipien PGA Sectiont of the Nebraska PGA Section TeacherTeacher ofof thethe YearYear andand isis recognizedrecognized byby GOLFGOLF MagazineMagazine asas aa TopTop 100100 TeacherTeacher inin AmericaAmerica andand byby TeacherTeacher of the Year of and the is Yearrecognized and byis GOLFrecognized Magazine by as aGOLF Top 100 Magazine Teacher in Americaas a Top and 100 by Teacher in America and by hishis peerspeers throughthrough GolfGolf DigestDigest asas thethe 16th16th BestBest TeacherTeacher inin AmeriAmerica,ca, butbut 1st1st among among allall shortshort gamegame his peers through Golf Digest as the 16th Best Teacher in America, but 1st among all short game coaches.coaches.his He Hepeers hashas sharedshared through hishis beliefsbeliefs Golf onon Digest shortshort gamegame as the performanceperformance 16th Best aandnd Teacher effectiveeffective coachingcoaching in Ameri throughthroughca, but aa 1st among all short game coaches. He has shared his beliefs on short game performance and effective coaching through a DVDDVD InstructionInstruction SeriesSeries entitledentitled “Phase“Phase 55 System”System” andand authoredauthored ttwowo books,books, YourYour ShortShort GameGame DVD Instructioncoaches. Series He entitledhas shared “Phase his5 System” beliefs and on authored short tgamewo books, performance Your Short Game and effective coaching through a Solution:Solution: MasteringMastering thethe FinesseFinesse GameGame fromfrom 120120 YardsYards andand InIn andand YY ourour PuttingPutting Solution:Solution: AA TourTour Solution:DVD Mastering Instruction the Finesse Series Game entitled from 120 “Phase Yards and 5 In System” and Y our Puttingand authored Solution: A tTourwo books, Your Short Game ProvenProven ApproachApproach toto MasteringMastering thethe Greens.Greens. ProvenSolution: Approach to Mastering Mastering the the Greens. Finesse Game from 120 Yards and In and Y our Putting Solution: A Tour JamesJames isis onon thethe TitleistTitleist PerformancePerformance InstituteInstitute AdvisoryAdvisory boardboard aandnd sharesshares hishis uniqueunique coachingcoaching withwith James Provenis on the TitleistApproach Performance to Mastering Institute Advisory the Greens. board and shares his unique coaching with otherother TeachersTeachers aroundaround thethe worldworld includingincluding GolfGolf EducationEducation Asia,Asia, TheThe WorldWorld GolfGolf FitnessFitness Summit,Summit, other Teachers around the world including Golf Education Asia, The World Golf Fitness Summit, PGAPGA Sweden,Sweden, PGAPGA SpainSpain andand thethe FederationFederation dede GolfGolf Columbia.Columbia. HeHe isis thethe currentcurrent ShortShort GameGame PGA Sweden, PGA Spain and the Federation de Golf Columbia. He is the current Short Game CoachCoach James toto 1313 fullyfully is exemptexempton the TourTour Titleist playersplayers Performance includingincluding CharleyCharley Institute HoffmanHoffman,, I.K.AdvisoryI.K. Kim,Kim, SmylieSmylie board Kaufman,Kaufman, and shares his unique coaching with Coach to 13 fully exempt Tour players including Charley Hoffman, I.K. Kim, Smylie Kaufman, BenBen CraneCrane andand TomTom Pernice.Pernice. Ben Craneother and Teachers Tom Pernice. around the world including Golf Education Asia, The World Golf Fitness Summit, PGA Sweden, PGA Spain and the Federation de Golf Columbia. He is the current Short Game Coach to 13 fully exempt Tour players including Charley Hoffman, I.K. Kim, Smylie Kaufman,
Ben Crane and Tom Pernice.@jamessieckmann@jamessieckmann @jamessieckmann
www.jsegolfacademy.comwww.jsegolfacademy.com www.jsegolfacademy.com
@jamessieckmann
2018 www.jsegolfacademy.com SPRING SEMINAR PGA of Alberta Insight MEET THE SPEAKERS PGA of Alberta– Insight – Cameron McCormick CAMERON MCCORNICK, Director of Instruction at Trinity Forest GC
CameronCAMERON McCormick MCCORMICK, began Director coaching of Instruction golf in his at home Trinity country Forest ofGC Australia in 1998. Moving to theCameron United McCormick States inbegan 2000 coaching he brought golf in hiswith home him country the coaching of Australia principles in 1998. Moving honed to under the tutelage ofthe the United Victorian States in Institute 2000 he broughtof Sport with coaches. him the coaching principles honed under the tutelage of the Victorian Institute of Sport coaches. With a background in competitive golf at the collegiate, amateur and professional levels; in additionWith a background to knowledg in competitive in the golfbiomechanics, at the collegiate, moto amatr learningeur and professional and psychology levels; in domains, Cameron addition to knowledge in the biomechanics, motor learning and psychology domains, Cameron hashas developeddeveloped an aninternational international reputation reputation as a sought-after as a sought-after coach to playe coachrs at, to or playeaspiringrs to,at, or aspiring to, highhigh levellevels sof of competitiv competitive mastery.e mastery.
McCormick’McCormick’s clients client list listcovers cov therse gamut the gamut from beginn fromer beginn to elite erplayers. to elit He isplayers. most well H-knowne is most well-known forfor coaching 3- tim3-time Majore Major Champion, Champion, Jordan JordanSpieth sinc Spiethe the agesinc ofe 12;the and age 2011 of 12;US Women’s and 2011 US Women’s Open Champion & 2017 ANA Inspiration Champion So Yeon Ryu. His clients, past and present, Opincluden eChampion over 20 combin & 2017ed PGA, ANA Champions, Inspiration Web.com Champion and LPGA So TouYeonr players Ryu. &Hi fours clients, of the lastpast and present, includeight USGAe ov erJunio 20r Amateurcombin edchampions. PGA, Champions, Web.com and LPGA Tour players & four of the last eightHe is th USGAe found Junioer of rAltu Amateurs Performance champions. and serves as the Director of Instruction at the Trinity HeForest is th GCe infound Dallas,er Texas. of Altu s Performance and serves as the Director of Instruction at the Trinity ForestHe is a GolGCf inDigest Dallas, Top 50Texas. instructor, a Golf Magazine Top 100 teacher and in 2015 was named the PGA of America Teacher of the Year He is a Golf Digest Top 50 instructor, a Golf Magazine Top 100 teacher and in 2015 was named the PGA of America Teacher of the Year
2018 SPRING SEMINAR
MEET THE SPEAKERS PGA of Alberta Insight PGA of Alberta Insight Tracy SESSIONSESSION #1: #1: Moffatt KPI AnalysisKPI Analysis for Profit for andProfit Growth and Growth – – – – – – – – SESSION #2: BuyingSESSION with a #2:Plan – Planning for the Buy Buying with a Plan – Planning for the Buy she’ll she’ll Please note, you do not need to attend the first session in order to attend the second. They will be drawing on similar concepts but will be new content in each session. Please note, you do not need to attend the first session in order to attend the second. They will be drawing on similar concepts but will be new content in each session. TRACY MOFFATT, President, Association of Golf Merchandisers
racy Moffatt has been an ssociation of olf Merchandisers M member since 1 and a vitalTRACY part of the MOFFATT, M ducation President, eam since Association2000. She was the of 200 Golf recipient Merchandisers of the M ducator of the ear ward and serves on the M oard of irectors as the resident. racy racy presents Moffatt seminars has andbeen workshops an ssociation for olf and of olf etail Merchandisers ndustries worldwide. M She member is a since 1 and a regularvital presenter part of thefor the M ducation of merica eamand was since the 201 2000. recipient She was of the the Southwest 200 recipient lorida of the M Chapter’s Henry B. Watkins Award. ducator of the ear ward and serves on the M oard of irectors as the resident. racy racy began presents Consulting seminars in 2002 and to workshops offer more in for depth olf merchandising and etail ndustries assistance toworldwide. M She is a Members,regular olf presenter and other for etail the perations. of merica She works and with was facilities the 201 worldwide recipient to develop of the Southwest lorida penChapter’s to uy plans, Henry implement B. Watkins sound Award inventory. management and control, establish e cellent merchandising standards and offer necessary training to improve profitability.
n 2010 racy she began became an djunctConsulting rofessor in 2002 at lorida to offer ulf moreCoast Universityin depth inmerchandising stero, lorida andassistance to M currentlyMembers, teaches olf dvanced and other olf Merchandising etail perations. perations She for works the rofessional with facilities olf worldwide to develop Managemen pen tot uyprogram. plans, implement sound inventory management and control, establish e cellent merchandising standards and offer necessary training to improve profitability. racy worked for seventeen years as a Senior Merchandise Manager for the JC enney Company before heading to the olf ndustry where she was the olf Shop Manager at a rivate Country
2018 n 2010 she became an djunct rofessor at lorida ulf Coast University in stero, lorida and Club in aples, lorida for nine years. currently teaches dvanced olf Merchandising perations for the rofessional olf racyManagemen and her husband,t program. Mark, a Certified nstructor and irector of nstruction at Shadow Wood CC, reside in aples, . racy worked for seventeen years as a Senior Merchandise Manager for the JC enney Company before heading to the olf ndustry where she was the olf Shop Manager at a rivate Country Club in aples, lorida for nine years.
racy and her husband, Mark, a Certified nstructor and irector of nstruction at Shadow Wood CC, reside in aples, . SPRING SEMINAR MEET THE SPEAKERS PGA of Alberta Insight ll e e e e h l sess he h s PGA of Alberta Insight e e sess ll e h e sess e e h s e l ll e e e h e h he l sess ee he he se h s h s e e sess ll e h e sess e e h s e Garry lsess ll e e e h he he e ees ee he se es s he h s h e s McKenzie sess e e ll e e e e s s he e ees ll e es s he e s h e e e e e s e e e le e e s s lle e e e e s es e e e e s e e se e e ll e le e ll e e e e e e es sess s e e se h e e e ll e ll e e e sess h e e
GARRYGARRY MCKENZIE,MCKENZIE, Former FormerVice President Vice President& General Manager & General – Corus Manager – Corus EntertainmenEntertainmen arry arry en ie en ie is a seas ned is a seas ned e ti e with e ti e re than with re years than eadership years and perati ns eadership and perati ns e perien e e perien e in din in din i e resident i e resident and enera and ana er enera r C r s ana er ntertain ent r C r s whi h ntertain ent is whi h is a p i y traded edia and entertain ent pany. arry was a s i e resident a p i y traded edia and entertain ent pany. arry was a s i e resident arketin a es with the Ca ary a es i ited artnership. arry nsistent y per r s at an arketin e tre e y hi h a es e e sin with athe reati e Ca ary and dyna i a es eadership i ited artnership. appr a h whi h arry has ed nsistent y per r s hi att e e tin an e tre e y and de i erin hi h e e s id sin siness a reati e res ts and and shareh der dyna i a e. eadership He rin s appr a h years whi h has ed e perien ehi t e e tin ser in n andn er s de i erin B ards s id C ittees siness and res ts Ass iati ns. and shareh der a e. He rin s years e perien e ser in n n er s B ards C ittees and Ass iati ns. arry has e tensi e e perien e and a i iati ns with B ards er the years. arry was the ire t r r the d nt n i ers C nity ndati n C . he C has ntri ted er arry i i n has e tensi et re than e perien e harities and nity a i iati ns r ps with andB ards in r er h key the years. arry was the pr ra s. ire t r r r the d nt n arry was i ers n the C nity arketin Ad is ry ndati n B ard r C the ati na . he C has ntri ted H key er ea e i i nwhere he t was re ad isin than H tea s harities n a aspe ts nity the tea s r ps arketin and in r an h key and pr ra s. rand de e p ent r and p ayer re ati ns. arry was n the arketin Ad is ry B ard r the ati na H key ea e where he was ad isin H tea s n a aspe ts the tea s arketin an and rand de e p ent and p ayer re ati ns. 2018 SPRING SEMINAR
MEET PGA of THE Alberta SPEAKERS Insight ll e h s se e e sess s h ll e s s h h s ese he ll e s l e e el e s PGA of Alberta Insight e s e e s ll e h s se e e sess s h ll e s s h h s ese he ll e s l e e el e s Tim e s e e s h l e e el e s ll e h hl h e e e e e Krebs From Your PDP’s e e e s h l e e el e s ll e h hl h e e e e e From Your PDP’s e e e s e e s ll e e h e se e Revenues. e He e s will brea k down ll e the e do’s and don’t h s e se e e e s h Revenues.maximize He will your brea club’sk down return. the do’s and don’ts e e s h maximize your club’s return.
PleaPlease note,se note, you do you not do need not to needattend to th eattend first session the firstin order session to attend in order the second. to attend the second.
TIMTIM KREBS, KREBS, PGA General PGA General Manager Manager – Butterfield – Butterfield Trail GC Trail GC
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Dana a a ine.has had the opportunity to work with many Top Level PGA Tour Players, Buy.com and LPGA Players. range or out on the course. e s
Dana has had the opportunity to work with many Top Level PGA Tour Players, Buy.com and LPGA Players. SPRING SEMINAR
GENERAL INFORMATION INFORMATION CARRIAGE HOUSEHOUSE INNINN Macleod rail South, Calgary, lberta, M www carriagehouse net el oll ree a Chec in pm Chec out pm
RESERVATIONS o receive the seminar rates below call and quote “PGA of Alberta Spring Seminar” before February th .
ROOM TYPE ROOM RATE R YP R R STANDARD ROOM $129.00 S OOM . PREMIUM QUEEN $139.00 M UM U . PREMIUM KING $149.00 M UM . EXECUTIVE KING $189.00 CU . EXECUTIVE SUITE $269.00 CU SU . AGM & SEMINAR DRESS CODE
AGM• BUSINESS& SEMINAR ATTIRE DRESS (JACKET REQUIRED/TIECODE OPTIONAL OR FEMALE EQUIVALENT) • BUSINESS ATTIRE (JACKET REQUIRED/TIE OPTIONAL OR FEMALE EQUIVALENT) SPRING SEMINAR
SPRINGSPRING SEMINARSEMINAR REGISTRATIONREGISTRATION FORMFORM Atten ee ame rea out oi e rea out oi e R Y FF R (KPI Analysis for Profit and (Tournament Operations – Do’s Growth) and Don’ts) Attendee Name R R Y FF (How to Create Revenue from (Buying with a Plan – Planning Your PDP – Create-Retain- for the Buy) Sustain)
Please select your preferred breakout sessions as each session has a maximum. March 5th & March 6th $275.00 PGA of Alberta Member $325.00 Guest ONE DAY RATE $185.00 PGA of Alberta Member $210.00 Guest (Prices do not include 5% GST)
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Signature
Enter online at www.pgaofalberta.com OR return form with payment to: PGA of Alberta r A e algar A S a or *Please make cheques payable to PGA of Alberta GST #830240750RT0001 REGISTRATIONREGISTRATION DEADLINE: DEADLINE: FRIDAY, FRIDAY, MARCH MARCH 2nd, 2018 2nd , 2018