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Post Games Report Volume 4

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Post Games Report Volume 4 Post Games Report Volume 4 Post Games Report Team: Director: David Leather (DCEO) Senior Editor: Belinda White Information & Statistics: James Dobinson Sub Editors: Bob Rutt, Debbie Gallagher, Sonia Stewart, Jane McKeown, Nigel Bodman and Maria Carvath Compilation Assistance: Mike Gouldin A1 Foreword Complementing the 10 days of Sport and Competition of the 2002 Commonwealth Games were the Events, Communication and Public Relations activities that are all key elements contributing to the success of an event. In this volume, the spectacular, creative and public communication activities are discussed in detail, providing an insight into how Manchester’s Games were unique and special to the North West region of England. This volume focuses on the Communication elements of the Games - spreading the Games word through the communication channels of the web, the volunteer city guides offering tourist information for visitors, the call centre and customer service relations, the Festivals launched around the city and the numerous community events and Games parties bringing together the communities of Manchester and the North West. The colourful spectacles of the Opening and Closing Ceremonies and the involvement of local performers, dancers, singers and stage designs showcasing Manchester as the host city is given an in-depth and interesting account. Events including the international and national legs of The Queen’s Jubilee Baton Relay; the Spirit of Friendship Festival celebrating sport, cultural diversity and the Jubilee; Festival LIVE! sites engendering a spirit of excitement in predominant areas of the city; Games time public information services the Public Relations Games time services including the Media Information Group that informed the public and wrote colourful stories for the web and the enormous effort involved in welcoming and providing services for the thousands of media that visited the city of Manchester. The integration of the community and ensuring that vital information was communicated to the various public and social services and local businesses was of paramount importance to the Organising Committee and is discussed in detail, in particular the work of the Speakers Bureau, who were the vehicle to ensure that the community at large were informed of Games activities. In summary, it is without question that the world has now seen the outstanding and impressive impact Manchester has made on the Commonwealth community and it is this volume that provides an insight into how M2002 achieved this and what the critical elements are for success. Again the depth of this volume is significant, for this reason the sections are colour coded to distinctively mark each section and assist the reader in navigating to the appropriate area. All acronyms mentioned have been listed in full to complement the text. The appendix supporting this volume includes examples of activities used to promote and communicate the profile of the Games and provide a look and feel unique to Manchester. 2 MANCHESTER 2002 THE XVII COMMONWEALTH GAMES • POST GAMES REPORT VOLUME 4 A2 List of Contents A Foreword/Contents A1 Foreword . .2 A2 List of Contents . .3 A3 Acronyms and General Terms . .4 B Ceremonies and Events B1 Promotional and Corporate Events . .8 B2 The Queen’s Jubilee Baton Relay . .10 B3 Opening and Closing Ceremonies . .28 B4 Spirit of Friendship Festival . .38 B5 Festival Live . .43 C Communications C1 Public Relations . .46 C2 Media Services (including Main Press Centre) . .56 C2.1 Media Accreditation Centre . .67 C3 Marketing and Brand Development . .68 C3.1 Integrated Marketing Strategy . .71 C3.2 Public Information Strategy . .77 C3.3 Speakers’ Bureau . .83 C3.4 Commonwealth Games Website . .85 C3.5 Call Centre . .87 C3.6 City Guides . .91 D Appendix D1 Corporate Events Listing . .94 D2 Summary of Activities undertaken by the Press Office in the year before the Games . .95 D3 Summary of Activities undertaken by the Press Office during the Games . .98 D4 Media Accreditation Centre Summary . .100 D5 Print and Publications Listing . .101 MANCHESTER 2002 THE XVII COMMONWEALTH GAMES • POST GAMES REPORT 3 VOLUME 4 A3 Acronyms and General Terms The following are all the acronyms that appear in the report. For a full definition of each acronym please refer to the Glossary of Terms in Volume 1. General Acronyms Acronym Description Section Reference ACC Accommodation Village Volume 2 ACD Automatic Call Distribution Technology Volume 3 ACP Accreditation Check Point Accreditation Volume 3 ACR Accreditation Accreditation Volume 3 A&D Arrivals and Departures Transport Volume 3 AGMA Assoc of Greater Manchester Authorities General Volume 1 ASFGB Amateur Swimming Federation of Great Britain Sport Volume 2 AVM Athlete Venue Meal.
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