Highway Signage Strategy for the Solway Plain Area Report ~ December 2007 BOWLES GREEN LTD Highway Signage Strategy for the Solway Plain Area Consultants’ Report October 2007 Bowles Green Limited Vale House, Oswaldkirk, North Yorkshire, YO62 5XZ Tel:01439 788980 Fax:01439 788423 Mobile:07919 373294 E-mail:
[email protected] 0 Highway Signage Strategy for the Solway Plain Area Report ~ December 2007 CONTENTS 1 Executive Summary page 2 2 Introduction, Background and Methodology page 4 3 Present Situation page 6 - Tourism in the area - Policy Context - Existing Signage 4 Issues and Opportunities page 19 5 Strategy page 20 6 Action Plan page 34 Appendix page 36 Prepared by: Bowles Green Limited Consultants: Vale House Judith Bowles Oswaldkirk Steve Green York YO62 5YH Tel: 01439 788980 Fax: 01439 788423 Mobile: 07919 373294 E-mail:
[email protected] December 2007 Bowles Green Limited Vale House, Oswaldkirk, North Yorkshire, YO62 5XZ Tel:01439 788980 Fax:01439 788423 Mobile:07919 373294 E-mail:
[email protected] 1 Highway Signage Strategy for the Solway Plain Area Report ~ December 2007 1 EXECUTIVE SUMMARY Introduction 1.1 Consultants, Bowles Green Limited, have been appointed to formulate a Highways Signage Strategy for the Solway Coast and Plain. The work aims to address the lack of ‘coverage’ of North Allerdale in the current Cumbria Tourism Branding Strategy, the dis-jointed nature of existing signage and the signage needs and proposals of the Solway Coast AONB and Hadrian’s Wall Heritage. 1.2 The project area is North Cumbria from the M6 junction 41 along the B5305 to Wigton then follows the A596 to Maryport encompassing the coast and returning to the M6 corridor at junction 44.