Bike Friendly Standard Guidelines
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BIKE FRIENDLY STANDARD GUIDELINES Provided by the RCC Tourism The Project is funded DevelopmentPodržano kroz and RCC-ov Promotion Grant program byProjekt the European financira Union Project’sProjekta Grantza razvoj Programme i promociju turizma Europska unija Development of standard for facilities suitable for cyclotourists – Bike Friendly Standard Authors: Nedeljko Pinezić, Quanarius d.o.o., Krk, Republic of Croatia Ivica Sivrić, REDAH, Mostar, Bosnia and Herzegovina Maja Vican, REDAH, Mostar, Bosnia and Herzegovina Himzo Tule, REDAH, Mostar, Bosnia and Herzegovina Lead partner: Association for Economic Development REDAH Publisher: Association for Economic Development REDAH Asocijacija za ekonomski razvoj Asocijacija za gospodarski razvitak Асоцијација за економски развој Collaborators: Regional Development Agency Tourism Cluster Montenegro, Zlatibor, Užice, Republic of Serbia Nikšić, Montenegro NVU Turistički klaster Montenegro Photos: Ivica Sivrić i Nedeljko Pinezić Print: Fram Ziral, Mostar Edition: 200 Graphic design: Shift Brand Design, Mostar 2 Bike Friendly Standard guidelines Contents Introduction .................................................5 What is a Bike Friendly Standard? ...............................5 Definition of cyclotourism and main target groups ...............6 Types of bicycle ............................................7 BFS Categories ...............................................8 1. Bike Friendly Standard for Accommodation Facilities ..........8 BFS Criteria for Accommodation Facilities. 8 Graphic Presentation of BFS Criteria for Accommodation Facilities ..10 2. Bike Friendly Standard for Catering facilities. .13 BFS Criteria for Catering Facilities. 13 Graphic Presentation of BFS Criteria for Catering Facilities. 15 3. Bike Friendly Standard za Travel Agencies. 16 BFS Criteria for Travel Agencies ...........................16 Graphic Presentation of BFS Criteria for Travel Agencies .....17 4. Bike Friendly Standard for Service Stations. .19 BFS Criteria for Service Stations ..........................19 Graphic Presentation of BFS Criteria for Service Stations .....21 5. Bike Friendly Standard for Garages and Parking Lots. 23 BFS Criteria for Garages and Parking Lots ..................23 Graphic Presentation of BFS Criteria for Garages and Parking Lots . 24 Why be part of the BFS? ......................................26 About BFS Process. .27 Who Can Become a holder of the Bike Friendly signage? ........27 BFS Application Process ....................................27 Marketing .................................................29 Bike Friendly Standard guidelines 3 Provided by the RCC Tourism The Project is funded Development and Promotion by the European Union Project’s Grant Programme Disclaimer: The contents of this publication is the sole responsibility of the REDAH and do not necessarily reflect the views of the Regional Cooperation Council and the European Union. 4 Bike Friendly Standard guidelines Introduction Cyclotourism, a long-standing trend of active tourism that implies rid- ing a bike, or a tour of a tourist location or destination by own or rented bicycle, has become a growing tourist industry in recent years in our region as well. It is the best way to explore the cultural and histori- cal heritage of a region, enjoy its natural and gastronomy resources, and this potential is increasingly recognized by local communities that strive to better connect all of those to provide well networked and marked routes to cycling fans, with various facilities and services that provide a safe and comfortable stay for tourists and cyclists. For cyclotourists, road safety, route marking, diverse content, and bike friendly facilities / services where cyclotourists stop for food, drink, sleep, visit tourist attractions are essential as well as the nec- essary services. Although there are cyclists who will be satisfied with standard accommodation, most of them want a lot more than stand- ard accommodation, food and beverages and need specialized ser- vices for their ride that they like to end up with a good meal and a pleasant and safe environment. Statistics show that the development of cyclotourism is in full swing and it envisages a rise in travel of this type of transport by 10 percent over the next ten years at a global level. It is estimated that Bike Friendly there are over 60 million of active cyclists who, according to esti- Standard is a mates, on average spend 30 percent more than ordinary tourists. The program for faster development of cyclotourism in our region can significantly be cyclotourism fostered with the creation of Bike Friendly content. that gives rec- ognition and certification to service provid- What is a Bike Friendly Standard? ers who, under the criteria, Bike Friendly is a commonly known synonym for bicycle-friendly support cy- services. Facilities marked with Bike Friendly are objects / services / cling, cycling attractions, etc., which meet minimum standards adapted to cyclo- tourists and tourists and their needs, i.e. subjects recognized by their efforts to cycling tour- create a comfortable environment for cyclotourists. ism experienc- It is intended for various categories of facilities / services / attrac- es in Bosnia tions that want to adapt more their services to the needs of this spe- and Herzegovi- cific type of tourists. Depending on the types of facilities / services / na, Serbia and attractions and their sizes, the Bike Friendly Standard (BFS) gives the Montenegro. Bike Friendly Standard guidelines 5 opportunity to all interested parties to join this process and create more favourable conditions in the region for the development of this specific segment of tourism offer and to promote their services and gain financial gain. The standard itself and criteria within each category of the standard are defined on the basis of current practical knowledge and experience from the EU countries where this standard is applied and in use and complies with the specific requirements of this category of tourists. Definition of cyclotourism and main target groups Cyclotourism can be defined as a tourism of special interest, where the bicycle is used as the main means of transport to the destination or is recreationally used during the stay of the tourist in the destina- tion. Cyclotourism is a form of tourist activity with the greatest pros- pect of development, with expected growth in the coming period, and one of the links of the Western Balkan countries. Cyclotourists are very good consumers and are visiting and number of destinations over a longer stay. The concept of cyclotourism is best explained by the following definition: In cyclotourisma bicycle is a means of transportation for the destination experience. Cycling is divided into three groups: • Cycling mobility - daily use of the bicycle as a means of transport • Sport cycling – sport cycling in multiple categories • Cyclotourism - use of bicycle as a means of transportation in tour- ism The main target groups of cyclotourism are tourists who use these three types of bicycles as a means of transportation for destination experience: • MTB (mountain, off-road bicycle) • Trekking / Urban (a comfortable city and long-distance bicycle ful- ly equipped with all the equipment) • Road / Race (sports ultralight bicycle designed for fast driving on paved roads for motor vehicles and wide bicycle trails) 6 Bike Friendly Standard guidelines In order to better understand trends and types in the sector itself, it is important to know "Who is the average cyclotourist?" • MTB cyclist is, in average, 33 years old and starts to actively ride at age of 24. • Road cyclist is, in average, 42 years old and starts to actively ride at age of 29. • Trekking cyclist is, in average, 51 years old and starts to actively ride at age of 37. MTB and road cyclists mostly travel and ride bicycles in male groups accompanied by women on shorter distances or on pedelec bicycles (electric bikes). Trekking / Urban cyclists travel and ride bicycles in the company of a partner and children. In the segment of MTB and Trekking / Urban bikes, the pedelec bikes are more and more present. Types of bicycle Standard bicycles MTB bicycle Road bicycle Trekking / Urban-Suburban bicycle Pedelec bicycle Trekking MTB Cross Bike Friendly Standard guidelines 7 BFS Categories 1. Bike Friendly Standard for Accommodation Facilities The types of accommodation to which these criteria apply are fam- ily owned accommodation and family farms, family farming estate, rooms, apartments, guest houses, holiday homes, camps, motels, ho- tels and hostels. BFS Criteria for Accommodation Facilities 1. Accommodation The accommodation facility agrees to receive cyclotourists for min- imum one night 2. Bicycle Storage 1. Accommodation facility must provide a bicycle storage with hang- ing stands (the front wheel is hooked on the hanger on the wall, the latter being supported on the bracket or on the floor). 2. The storage must be a covered or closed lockable space. 3. The storage must offer the ability to lock the bicycle for the stand (chain and lock for locking the bike or special locking cable). 4. If the accommodation has several separate accommodation units and only one bicycle storage room, it must have video surveillance or cyclists must be able to store their bicycle in their accommoda- tion unit (apartments, rooms, holiday houses). 5. For each bike it is necessary to provide approximately 2 m2 of space in the storage and the bikes must not touch each other when storing them.