Where Passion Meets Creativity for Hand & Machine Embroidery!
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February 21 – 23, 2020 Brisbane Convention Centre Friday to Sunday 10am to 4pm daily NEW IN 2020! Where passion meets creativity for hand & machine embroidery! Experience THREE DAYS OF STITCHING BLISS! Welcome to a new event dedicated to embroidery! Whether your interest is in hand embroidery, machine embroidery or textile art and sewing, you’ll find something to interest you. Our aim is to create an annual experience where people who love to stitch come together to learn, shop and be inspired. There’ll be classes with talented tutors, a selection of retail specialists selling the latest threads, materials, books, patterns, machines and tools, and you’ll be able to see displays of finished work. The inaugural Australasian Embroidery If you want to add colour and pattern to Convention combines an extensive class program, clothing, embellish a quilt or create an heirloom with gorgeous traditional and machine embroidery needlework piece, there’ll be great ideas, classes guided by top international and local exciting materials and workshops to inspire you. tutors. You’ll also find a dedicated expo where The Australasian Embroidery Convention (AEC) a variety of retailers will be selling embroidery is organised by Expertise Events who bring you supplies and running mini class projects and the Craft & Quilt Fair, Stitches & Craft and the educational seminars to join in, plus beautiful Australasian Quilt Convention (AQC). pieces on display and more! We invite you to join us… it’s the start of an exciting journey. Where passion meets creativity See you there, for hand & machine embroidery! Judy Newman, Craft Consultant On the cover: Images include work by tutors Tatiana Popova, Tracey Simms and Viv Sliwka. From top: See machine embroidery in action at Ricoma; tutors’ work by Viv Sliwka, Wendy Williams and Crystal Gaye; machine embroidery by Leanne Church, demonstrating at Brother, Stand 6 2 embroideryconvention.com.au See BEAUTIFUL EMBROIDERY ON DISPLAY IN THE Marketplace Revel in the results of the recent Australasian Embroidery Convention Decorated Denim, and the Mini Hoop Challenges. Also on show will be beautiful work by The Embroiderers’ Guild of Queensland. Decorative Denim Top: Denim Baby by Kathryn McWilliam. Challenge sponsored by Above: Entries by Angela Humphrey, Margaret Heap and Susan Walker Vote for your favourite! Prizes in the Mini Hoop Challenge will be awarded based on votes by you, the visitor, so come along and VOTE for your favourite Mini Hoop on show. Mini Hoops Challenge sponsored by Two Green Zebras Left to right: Rain on Lily by Selina Taylor, Flowering Gum by Judith Gradwell, Parterre Flower Garden by Stephanie Reekie, Inflorescence (Queensland Silver Wattle) by Zoe Yule February 21 – 23, 2020 3 Shopping in the Marketplace Discover all the latest trends and pick up all your product needs at the Marketplace! See the colour and quality of hundreds of beautiful threads, fabrics, patterns and more. Exhibitors will have a rainbow of goods available over the three days. Take home a bundle of goodies and plan your next big project in 2020. Storage 4 Crafts (Aust), Make it Sew, Stand 45. Brynn&Co, Stand 37. Brother, Stand 6. Stand 27. Storage Aunt Martha’s iron- Needlework frames in See your stitches solutions – receive 10% on transfers, ideal for different shapes are the before you sew with discount on all craft & embroidery, beading, perfect accessory for Brother’s new Luminaire hobby storage furniture painting and more. Heaps adding the finishing touch Innov-is XP1. 27 x 40cm orders placed at the of designs, just $5 each. to your work! embroidery area. expo. 13inch needle to arm. Colour Streams, Stand 4. The Birdhouse, River City Sewing Centre, Scissorman, Stand 15. A range of hand-dyed silk Stand 2. Pre-printed Stand 19. Machine See a demo at the and cotton embroidery linen pincushion pattern embroidery designs, stand of the Ultimate threads, ribbons and and other delightful software, education, Automatic Needle fabrics for hand stitching embroidery designs machines, inspiration Threader, made and embroidery. and supplies. and more! in Japan. Hatched & Patched, Tinkering Tools, Indigo Niche - Sashiko The Thread Studio, Stand 38. Cross stitch Stand 39. New bling Designs, Stand 17. Stand 54. Mini Yarn Bitz designs, patterns, books scissor lanyard, with a 370 metre skeins of Bags have 10 different and adorable hand-stitch Swarovski centrepiece fine sashiko threads, themes. For little knitting, projects. bead, and a fine pointed outstanding value – in little crocheting, little embroidery scissor. ecru and mustard too. wrapping, whatever... 4 embroideryconvention.com.au HERE’S A SNEAK PEEK AT JUST SOME OF WHAT YOU’LL FIND! Material Obsession, Sweet Pea Machine Just Patchwork, Stand 55. L’uccello, Stand 43. Stand 44. Original artwork Embroidery, Stand 5. New pre-cut felt circles L’uccello-designed linen stitchery panel from Sweet Pea machine in bright colourways. Boudoir box is the perfect Kathy Doughty’s New embroidery is one of the Each pack has plenty of size to store your thread, Vintage fabric collection. world’s best ‘in the hoop’ each circle size and other ribbon cards, favourite design companies. shapes are available. tools and accessories. With an inner tray. Pfaff, Stand 49. The Renee’s Cottage Crafts, Prudence Mapstone, Stand BeBe Bold – Japanese Pfaff creative icon Stand 36. Hand-dyed 52. Mercerized z-twisted Textiles & Craft, combines precision with 100% wool felt. Special pure cotton threads in a Stand 23. Wildflowers every feature. A feat of show offer – buy five wide range of colours – freeform appliqué pattern excellence for your sewing, pieces of felt and get great for both stitchery is designed by Jane quilting and embroidery. one free! and crochet. MacDonald. Ricoma, Stand 50. Faeries In My Garden, Husqvarna Viking, Stand Sewn and Quilted, Stand Broaden your possibilities, Stand 22. Sewing Circle 47. New designer EPIC 2 25. These cute llamas are earnings and creativity Mystery Club – join our enhanced features has just part of a large variety with the Ricoma TC-1501. Expression of Interest list Integrated Dual Feed, of felt kits in a wide range The perfect embroidery and receive a free gift for Laser Sewing Guidance of styles, beautifully boxed machine for home or joining! and a 10” touch screen. and ready to stitch! business entrepreneurs. February 21 – 23, 2020 5 In the Marketplace LEARN AND MAKE Find all your embroidery needs in the one place. Embroidery retailers will be in the marketplace showcasing their products and on hand to answer any of your embroidery questions! Book yourself into one of our daily Make & Take sessions to work on a mini-project or stop in to learn more at one of our free daily seminars. Make & Takes Make & Takes will be available in the Marketplace. Each class runs for about an hour and you will learn a technique or work on a small project which you can take home at the end of the session! A small fee is required to cover your project’s kit costs and can be paid on the day. Bookings essential as space is limited. 10.30am 11.30am 12.30pm 1.30pm 2.30pm Apple Tree Plum Blossom on Simple Crochet Rosebud Key Ring. Felt Flower Freeform Cushion, Water Sashiko Cloth, - High Impact Lesley McConnell, Necklace. Gai Taylor, Jane MacDonald, Jane MacDonald Embellishment. Faeries In My Just Patchwork. BeBe Bold. BeBe Bold. Prudence Mapstone Garden Make a gorgeous Learn easy freeform Make a sashiko How to create unique Bullion Roses necklace and learn embroidery cloth that features 3D motifs in freeform stitched onto cream lots of embroidery techniques using a classic Japanese crochet to jazz up background fabric stitches to embellish yarn-dyed fabric motif. Easy to make your stitchery. and made into a your flowers. pre-stamped with and a treasured Kit cost $30. handy key ring. Tips on threads and a woodblock tree. addition to your Book at Stand 52. Kit cost $15. needles too. Everything included table. Kit cost $20. Book at Stand 22. Kit cost $20. except stuffing. Book at Stand 23. Book at Stand 55. Kit cost $20. Book at Stand 23. You could win! AN EMBROIDERY HAMPER Just by visiting the Australasian Embroidery Convention you could be in the running to win the Lucky Door Prize! It’s a wonderful Embroidery Hamper filled with crafty goodies that will keep you creating. Valued at $815! The hamper has a fantastic array of the latest products, courtesy of our generous exhibitors, including: The Birdhouse, Stand 2 – Faeries In My Garden, Stand 22 – Sew Essential pincushion kit. ‘Sweet Rose’ needlework set kit. Brynn&Co, Stand 37 – Colour Streams, Stand 4 – ‘Love’ hand embroidery kit. Colour Streams Rana Thread. River City Sewing Machine Centre, Scissorman, Stand 15 – Italian-made Stand 19 – $250 Gift Card. precision embroidery scissors. Prudence Mapstone, Stand 52 – Just Patchwork, Stand 55 – Mixed box of Perle 8 Cotton. Chatsworth felt wall hanging kit. Indigo Niche - Sashiko Designs, To enter, visit the competition area at the expo and Stand 17 – Sashiko starter kit. complete the entry form. The winner will be drawn at the end of the last day of the event and notified L’uccello, Stand 43 – Storage box the following week. For full terms and conditions of with 12 thread winder cards. entry visit www.embroideryconvention.com.au. Online ticket buyers are automatically entered into the draw. Tinkering Tools, Stand 39 – For more information contact Expertise Events on Stand 39 – bling scissor lanyard. 02 9452 7575 or email [email protected] 6 embroideryconvention.com.au LEARN AND MAKE Free Daily Seminars FREE DEMOS Stop in and listen at one of our educational seminars. Throughout the Marketplace, you can catch free Led by our expert exhibitors, five 30-minute demonstrations by various exhibitors at their stands – sessions will be held daily, each focused on a key here’s a glimpse of what you’ll find! embroidery-related topic and providing the perfect At Brother, Stand 6, 11am and 1pm daily at opportunity for Q&A.