February 21 – 23, 2020 Brisbane Convention Centre Friday to Sunday 10am to 4pm daily

NEW IN 2020!

Where passion meets creativity for hand & machine ! Experience THREE DAYS OF STITCHING BLISS! Welcome to a new event dedicated to embroidery! Whether your interest is in hand embroidery, machine embroidery or art and sewing, you’ll find something to interest you. Our aim is to create an annual experience where people who love to stitch come together to learn, shop and be inspired. There’ll be classes with talented tutors, a selection of retail specialists selling the latest threads, materials, books, patterns, machines and tools, and you’ll be able to see displays of finished work. The inaugural Australasian Embroidery If you want to add colour and pattern to Convention combines an extensive class program, clothing, embellish a quilt or create an heirloom with gorgeous traditional and machine embroidery piece, there’ll be great ideas, classes guided by top international and local exciting materials and workshops to inspire you. tutors. You’ll also find a dedicated expo where The Australasian Embroidery Convention (AEC) a variety of retailers will be selling embroidery is organised by Expertise Events who bring you supplies and running mini class projects and the Craft & Quilt Fair, Stitches & Craft and the educational seminars to join in, plus beautiful Australasian Quilt Convention (AQC). pieces on display and more! We invite you to join us… it’s the start of an exciting journey. Where passion meets creativity See you there, for hand & machine embroidery!

Judy Newman, Craft Consultant

On the cover: Images include work by tutors Tatiana Popova, Tracey Simms and Viv Sliwka. From top: See machine embroidery in action at Ricoma; tutors’ work by Viv Sliwka, Wendy Williams and Crystal Gaye; machine embroidery by Leanne Church, demonstrating at Brother, Stand 6 2 embroideryconvention.com.au SeeBEAUTIFUL EMBROIDERY ON DISPLAY IN THE Marketplace Revel in the results of the recent Australasian Embroidery Convention Decorated Denim, and the Mini Hoop Challenges. Also on show will be beautiful work by The Embroiderers’ Guild of Queensland.

Decorative Denim Top: Denim Baby by Kathryn McWilliam. Challenge sponsored by Above: Entries by Angela Humphrey, Margaret Heap and Susan Walker

Vote for your favourite! Prizes in the Mini Hoop Challenge will be awarded based on votes by you, the visitor, so come along and VOTE for your favourite Mini Hoop on show.

Mini Hoops Challenge sponsored by

Two Green Zebras

Left to right: Rain on Lily by Selina Taylor, Flowering Gum by Judith Gradwell, Parterre Flower Garden by Stephanie Reekie, Inflorescence (Queensland Silver Wattle) by Zoe Yule February 21 – 23, 2020 3 Shopping in the Marketplace Discover all the latest trends and pick up all your product needs at the Marketplace! See the colour and quality of hundreds of beautiful threads, fabrics, patterns and more. Exhibitors will have a rainbow of goods available over the three days. Take home a bundle of goodies and plan your next big project in 2020.

Storage 4 Crafts (Aust), Make it Sew, Stand 45. Brynn&Co, Stand 37. Brother, Stand 6. Stand 27. Storage Aunt Martha’s iron- Needlework frames in See your stitches solutions – receive 10% on transfers, ideal for different shapes are the before you sew with discount on all craft & embroidery, beading, perfect accessory for Brother’s new Luminaire hobby storage furniture painting and more. Heaps adding the finishing touch Innov-is XP1. 27 x 40cm orders placed at the of designs, just $5 each. to your work! embroidery area. expo. 13inch needle to arm.

Colour Streams, Stand 4. The Birdhouse, River City Sewing Centre, Scissorman, Stand 15. A range of hand-dyed Stand 2. Pre-printed Stand 19. Machine See a demo at the and embroidery linen pincushion pattern embroidery designs, stand of the Ultimate threads, ribbons and and other delightful software, education, Automatic Needle fabrics for hand stitching embroidery designs machines, inspiration Threader, made and embroidery. and supplies. and more! in Japan.

Hatched & Patched, Tinkering Tools, Indigo Niche - The Thread Studio, Stand 38. Cross stitch Stand 39. New bling Designs, Stand 17. Stand 54. Mini Bitz designs, patterns, books scissor lanyard, with a 370 metre skeins of Bags have 10 different and adorable hand-stitch Swarovski centrepiece fine sashiko threads, themes. For little , projects. bead, and a fine pointed outstanding value – in little crocheting, little embroidery scissor. ecru and mustard too. wrapping, whatever... 4 embroideryconvention.com.au HERE’S A SNEAK PEEK AT JUST SOME OF WHAT YOU’LL FIND!

Material Obsession, Sweet Pea Machine Just Patchwork, Stand 55. L’uccello, Stand 43. Stand 44. Original artwork Embroidery, Stand 5. New pre-cut circles L’uccello-designed linen stitchery panel from Sweet Pea machine in bright colourways. Boudoir box is the perfect Kathy Doughty’s New embroidery is one of the Each pack has plenty of size to store your thread, Vintage fabric collection. world’s best ‘in the hoop’ each circle size and other ribbon cards, favourite design companies. shapes are available. tools and accessories. With an inner tray.

Pfaff, Stand 49. The Renee’s Cottage Crafts, Prudence Mapstone, Stand BeBe Bold – Japanese Pfaff creative icon Stand 36. Hand-dyed 52. Mercerized z-twisted & Craft, combines precision with 100% wool felt. Special pure cotton threads in a Stand 23. Wildflowers every feature. A feat of show offer – buy five wide range of colours – freeform appliqué pattern excellence for your sewing, pieces of felt and get great for both stitchery is designed by Jane and embroidery. one free! and . MacDonald.

Ricoma, Stand 50. Faeries In My Garden, Husqvarna Viking, Stand Sewn and Quilted, Stand Broaden your possibilities, Stand 22. Sewing Circle 47. New designer EPIC 2 25. These cute llamas are earnings and creativity Mystery Club – join our enhanced features has just part of a large variety with the Ricoma TC-1501. Expression of Interest list Integrated Dual Feed, of felt kits in a wide range The perfect embroidery and receive a free gift for Laser Sewing Guidance of styles, beautifully boxed machine for home or joining! and a 10” touch screen. and ready to stitch! business entrepreneurs. February 21 – 23, 2020 5 In the Marketplace LEARN AND MAKE Find all your embroidery needs in the one place. Embroidery retailers will be in the marketplace showcasing their products and on hand to answer any of your embroidery questions! Book yourself into one of our daily Make & Take sessions to work on a mini-project or stop in to learn more at one of our free daily seminars. Make & Takes Make & Takes will be available in the Marketplace. Each class runs for about an hour and you will learn a technique or work on a small project which you can take home at the end of the session! A small fee is required to cover your project’s kit costs and can be paid on the day. Bookings essential as space is limited.

10.30am 11.30am 12.30pm 1.30pm 2.30pm Apple Tree Plum Blossom on Simple Crochet Rosebud Key Ring. Felt Flower Freeform Cushion, Water Sashiko Cloth, - High Impact Lesley McConnell, Necklace. Gai Taylor, Jane MacDonald, Jane MacDonald Embellishment. Faeries In My Just Patchwork. BeBe Bold. BeBe Bold. Prudence Mapstone Garden Make a gorgeous Learn easy freeform Make a sashiko How to create unique Bullion Roses necklace and learn embroidery cloth that features 3D motifs in freeform stitched onto cream lots of embroidery techniques using a classic Japanese crochet to jazz up background fabric stitches to embellish yarn-dyed fabric motif. Easy to make your stitchery. and made into a your flowers. pre-stamped with and a treasured Kit cost $30. handy key ring. Tips on threads and a woodblock tree. addition to your Book at Stand 52. Kit cost $15. needles too. Everything included table. Kit cost $20. Book at Stand 22. Kit cost $20. except stuffing. Book at Stand 23. Book at Stand 55. Kit cost $20. Book at Stand 23.

You could win! AN EMBROIDERY HAMPER Just by visiting the Australasian Embroidery Convention you could be in the running to win the Lucky Door Prize! It’s a wonderful Embroidery Hamper filled with crafty goodies that will keep you creating. Valued at $815! The hamper has a fantastic array of the latest products, courtesy of our generous exhibitors, including:

The Birdhouse, Stand 2 – Faeries In My Garden, Stand 22 – Sew Essential pincushion kit. ‘Sweet Rose’ needlework set kit. Brynn&Co, Stand 37 – Colour Streams, Stand 4 – ‘Love’ hand embroidery kit. Colour Streams Rana Thread. River City Sewing Machine Centre, Scissorman, Stand 15 – Italian-made Stand 19 – $250 Gift Card. precision embroidery . Prudence Mapstone, Stand 52 – Just Patchwork, Stand 55 – Mixed box of Perle 8 Cotton. Chatsworth felt wall hanging kit.

Indigo Niche - Sashiko Designs, To enter, visit the competition area at the expo and Stand 17 – Sashiko starter kit. complete the entry form. The winner will be drawn at the end of the last day of the event and notified L’uccello, Stand 43 – Storage box the following week. For full terms and conditions of with 12 thread winder cards. entry visit www.embroideryconvention.com.au. Online ticket buyers are automatically entered into the draw. Tinkering Tools, Stand 39 – For more information contact Expertise Events on Stand 39 – bling scissor lanyard. 02 9452 7575 or email [email protected]

6 embroideryconvention.com.au LEARN AND MAKE Free Daily Seminars FREE DEMOS Stop in and listen at one of our educational seminars. Throughout the Marketplace, you can catch free Led by our expert exhibitors, five 30-minute demonstrations by various exhibitors at their stands – sessions will be held daily, each focused on a key here’s a glimpse of what you’ll find! embroidery-related topic and providing the perfect At Brother, Stand 6, 11am and 1pm daily at opportunity for Q&A. Seminars are free to attend renowned machine AccuQuilt, Stand 46. with no booking required. embroidery designer and Be amazed at what you teacher, Leanne Church, can do with AccuQuilt and 11.30am Hints and What is an embroidery will be demonstrating its embroidery designs! Tips on Basic Hand machine and how do machine embroidery Embroidery. Kate Morris, they work? If you’re throughout the day and Faeries in My Garden, a dedicated hand can answer any question Stand 22 embroiderer this is a you have. Teaching you embroidery great session for you. tricks and tips you didn’t Learn how machine know. embroidery can complement, accent and showcase beautiful hand stitching in ways you 11.30am and 1.30pm never thought possible. 10.30am and 12.30pm daily at Pfaff, Stand 49. 1.30pm Creative daily at Husqvarna Some hooping can be Stitching. Dale Rollerson, Viking, Stand 47. difficult - see how the Pfaff The Thread Studio, Adding ribbon to your creative icon used with Stand 54 embroidery designs has metal hoops can solve the Discover how Dale never been easier, with the problem of hooping tricky 12noon Why choose creates her work using new ribbon embroidery ready-to-wear garments Japanese Yarn- different grounds and a attachment! Learn how the with seams, narrow areas Dyed Fabrics? Jane variety of exciting threads Designer Epic™ 2 can guide or buttons and rivets. MacDonald, BeBe Bold and simple stitches. and stitch down ribbon in Japanese Textiles, embroidery mode. Stand 23 Find out why Jane chooses to work with Japanese yarn-dyed fabrics and how they are for embroidery and appliqué. See how their textural and tonal qualities can be used to 2pm Unique Personalised DOWNLOAD OUR FREE APP great effect, with samples Projects, Simply and Have all the event info at your fingertips: showing how they work Easily. Judi Cogliati, • classes & workshops • exhibitor directory & map well together. River City Sewing • prizes to win... and much more! Machine Centre, Stand 19 Download now! Available on both IOS and More than a sewing Android. techniques session, this is 1. Just search ‘Expertise Events’ in the App a super inspiring journey Store or Google Play. using thread, stitches, 2. Download the app to your phone. embroidery designs, 3. Open the Expertise Events app and type: AEC20 to access the Embroidery Convention. embellishments and Everything you need to know, on the go! more – all with a sewing and embroidery machine. Stay connected See how your creativity Follow @intocraft to see the latest news on what’s 12.30pm Embroidery will shine with ideas you happening at our events all year round machines – Enabling never thought possible. Follow the event on Facebook to get creativity with From quilt blocks, purses, /intocraft updates on what’s on at the show technology. Judi Cogliati, runners, bags, toys, Follow @intocraft and use River City Sewing , embellishments @intocraft #embroideryconvention Machine Centre, Stand 19 and more. February 21 – 23, 2020 7 Experience one, two or three days of embroidery bliss Learn in traditional and modern hand and machine embroidery classes with our expert international and local tutors, focusing on a variety of techniques.

Hand Embroidery Classes

1 DAY 2 DAY 1 DAY CLASS CLASS CLASS

Dazzling Garden Appliqué Precious Goldwork Flower Couture 3D Floral Embroidery MARY BROWN Applique MARY BROWN CRYSTAL GAYE

1 DAY 1 DAY 1 DAY CLASS CLASS CLASS

SOLD OUT! Rose Silk Ribbon Thread Painted Pansy Wishing You Happiness CAROLYN PEARCE CAROLYN PEARCE TATIANA POPOVA

1 DAY 2 DAY 1 DAY CLASS CLASS CLASS

Smoyg Tin Top Portuguese Whitework Panel Boho Bag YVETTE STANTON YVETTE STANTON WENDY WILLIAMS

8 embroideryconvention.com.au Experience one, two or three days of embroidery bliss There are gorgeous projects to stitch – choose one Machine or two-day classes, designed for all skill levels. Embroidery See page 11 for class schedule Classes

2 DAY 1 DAY 1 DAY CLASS CLASS CLASS

SOLD OUT! French Couture Tambour Crewel Work Pansy Lace Making by Supported by Embroidery CRYSTAL GAYE CAROLYN PEARCE Machine TRACEY SIMS

2 DAY ONCE 1 DAY CLASS DAILY CLASS

Blue Bead Crewel Little Treasures Rose Purse Supported by TATIANA POPOVA VIV SLIWKA by Machine TRACEY SIMS

1 DAY 1 DAY 1 DAY CLASS CLASS CLASS

SOLD OUT! SOLD OUT! Crazy Little Bag Thread Book Camelia – Stump Supported by WENDY WILLIAMS WENDY WILLIAMS Work by Machine TRACEY SIMS February 21 – 23, 2020 9 Learn FROM THE EXPERTS Over 15 unique sessions to choose from! Learn a variety of hand and machine embroidery techniques and work with a range of materials across several disciplines including stump work, applique, crewel, whitework and more. Our tutors come from all around Australia, the UK and the Ukraine. Many are published industry authors, professional trainers and all are absolute specialists in their field. If you want to grow your skills in embroidery, then these classes are not to be missed.

Meet the 2020 Australasian Embroidery Convention Class Tutors

Mary Brown, NSW Crystal Gaye, SA Carolyn Pearce, NSW Tatiana Popova, Ukraine Leanne Church, Vic demonstrating daily at the Brother stand

Tracey Sims, Qld Viv Sliwka, UK Yvette Stanton, NSW Wendy Williams, NSW

Learn more about our tutors at embroideryconvention.com.au

Learn stump work by Work by Carolyn Pearce machine with Tracey Sims Tutor details correct at the time of print. For the most up to date information please visit our website www.embroideryconvention.com.au 10 embroideryconvention.com.au Be inspired... 2020 CLASS PROGRAM TUTOR FRIDAY SATURDAY SUNDAY

Precious Goldwork Flower Mary BROWN Dazzling Garden Applique Continues Applique

French Couture Hurry! Crystal GAYE Couture 3D Floral Embroidery Limited Continues Tambour Embroidery spots left

Hurry! Carolyn PEARCE Crewel Work Pansy Rose Silk Ribbon Limited Thread Painted Pansy spots left

SOLD Tatiana POPOVA Wishing You Happiness OUT! Blue Bead Crewel Continues

Lace Making with Elegant Rose Gold Purse with Camelia – Stump Work with Tracey SIMS SOLD Pfaff (Machine) OUT! Pfaff (Machine) Pfaff (Machine)

Viv SLIWKA Little Treasures Little Treasures (repeat) Little Treasures (repeat)

Yvette STANTON Smoyg Tin Top Portuguese Whitework Panel Continues

Hurry! SOLD SOLD Limited Wendy WILLIAMS Boho Bag spots left Crazy Little Bag OUT! Thread Book OUT!

Class and session details correct at the time of print. For the most up to date information please visit our website www.embroideryconvention.com.au

1-2-3 HOW TO BOOK CLASSES 1. Choose either a One-Day, Two-Day, Three-Day Event Pass. 2. Head to www.embroideryconvention.com.au and click “Book Class Pass” 3. Complete the online booking form and you’re done! Class Pass Inclusions: One-Day Event Pass includes the following on the same day as your selected session: Three-Day Event Pass includes: • One full day class • Classes on Friday, Saturday and Sunday • Lunch, tea and coffee • Lunch provided on all three days • Entry to Marketplace to shop and see displays • Cocktail hour at 4pm Saturday, sponsored by Brother Fee: $220 • Delegate bag with free samples from sponsors and exhibitors Just want to attend and shop? • Entry to Marketplace on all three days No problem – you can buy a ticket to Fee: $619 just the Marketplace, simply head to Two-Day Event Pass includes: www.embroideryconvention.com.au • Classes on Friday and Saturday or Saturday and Sunday and select ‘Buy Entry Tickets’ from • Lunch provided on the two class day the main menu. • Cocktail hour at 4pm Saturday, sponsored by Brother Fee: $15 • Entry to Marketplace on the two class days classes are booked Class pass details correct at the time of print. For the most up to date information please visit our website Fee: $440 www.embroideryconvention.com.au

Australasian Embroidery Convention Preview published by Expertise Events Pty Ltd ABN 43 003 932 492 PO Box 6053 Frenchs Forest NSW 2086 AUSTRALIA © Copyright 2020 Information is correct at time of printing. February 21 – 23, 2020 11 If undeliverable please return this mail to: Expertise Events, PO Box 6053 POSTAGE FRENCHS FOREST NSW 2086 PAID

NEW IN AUSTRALIA 2020!

Where passion meets creativity for hand & machine embroidery!

February 21 – 23, 2020 NEW IN 2020! Brisbane Convention Centre Friday to Sunday, 10am to 4pm daily Corner of Merivale & Glenelg Streets, South Bank, Brisbane 4101, Queensland

Entry Tickets Adults $15 Children $8 To book visit www.embroideryconvention.com.au

Organised by

THANK YOU TO OUR EVENT SPONSORS

www.embroideryconvention.com.au T: +61 2 9452 7575 | E: [email protected]