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Journalism Hackathon

Journalism Hackathon

Table of Contents

Keynotes ...... 4 Media Tours ...... 6 Media Critiques ...... 6 Photo Shootout ...... 7 Apple Awards ...... 7 Portfolio Reviews ...... 8 Hotel Maps ...... 10 Pre-Con Workshops . . 16 Wednesday Schedule . 16 Thursday Schedule . . . 18 Friday Schedule ...... 31 Saturday Schedule . . . 43 ______

Board of Directors Rachele Kanigel President San Francisco State University

Bryan Murley Vice President Eastern Illinois University

Kelley Callaway Welcome to the city that never sleeps! Vice President for Member Services Rice University

As a New York native, I love coming to CMA’s Spring National Media Convention Chris Poore every March. And this year I get the thrill of sharing my hometown with you! Treasurer if you can fi nd the time, i recommend you take in a show (you can get day-of- University of Kentucky performance discount tickets at the TKTS ticket booth at Times Square), visit one of New York’s world-class museums, amble through Central Park (one entrance Bonnie Thrasher is just six blocks from our hotel at Seventh Avenue and West 59th Street) or just Secretary walk the streets and breathe in the smell of hot pretzels and roasting chestnuts Arkansas State University emanating from vendors on nearly every corner. New York is like no other place on earth. David Swartzlander Immediate Past President But plan your time wisely. While the city may beckon, there’s plenty going on Doane College inside the Sheraton that you won’t want to miss. Among the highlights of this year’s convention: Chris Carroll • More than 270 sessions led by some of the top professionals and college media advisers in the country. Executive Director • Captivating keynoters: CBs evening News anchor scott Pelley, political Michael skolnik of GlobalGrind.com and media powerhouse Bonnie Fuller, whose resume includes top spots at Vanderbilt University Cosmopolitan, Marie Claire, Glamour, USWeekly and now HollywoodLife.com. ______• Tours to major New York media outlets, including The Huffi ngton Post, CNN, Mashable, gawker, Hearst Magazines, ProPublica, democracy Now, and more. • One-on-one meetings with media professionals: The Professionals in Residence program allows you Headquarters Staff to sit down for 20 minutes with a pro in your fi eld. sign up for a slot in the registration area starting Thursday. Lori Brooks • A Journalism Hackathon: Get ready to conjure, build on and adapt story ideas in ways you never before Associate Executive Director imagined in a collaborative brainstorming session/trivia night led by dan Reimold, the author of the College Media Association textbook Journalism of Ideas and the blog College Media Matters. Advisers, there’s plenty for you, too, including more than 25 sessions geared specifi cally toward helping you do Jeff Breaux your job even better. in addition, i hope to see you at the advisers-only reception Thursday night and the Meet Business Director in the Suite social event on Friday. Vanderbilt University

While this convention may seem to spring up on its own every year, it’s actually the result of months of work by Jim Hayes Associate executive director lori Brooks and our tireless headquarters staff – executive director Chris Carroll, Technology and Broadcast Business director (and designer extraordinaire) Jeff Breaux and Technology and Broadcast director Jim Hayes. Director When you see them in the hotel hallways, be sure to give them a high fi ve. Vanderbilt University And if you’re looking to get more involved in CMA, talk to one of us. Planning has already begun for our ______summer workshops July 29-Aug. 1 in Nashville and our fall convention in Philadelphia, Oct. 29-Nov. 2. If you have ideas for programs you want to attend or lead and projects you’d like CMA to take on, we’re all ears. Program Design Jeff Breaux Enjoy the Big Apple! Rachele Kanigel, CMA president Program Printing and Sponsor Franklin Graphics Convention Committees

Programming Lori Brooks (chair) College Media Association

Candace Baltz Washington State University

Sacha DeVroomen Bellman Scott Pelley Miami University - Ohio 11 a.m. Thursday | Metro East, Second Floor Kelley Callaway CBS Evening News Anchor and Managing Editor Scott Pelley will present Rice University a NYC14 keynote on Thursday, March 13. Pelley is one of the most experienced reporters in broadcast journalism and Alexa Capeloto John Jay College has covered everything from breaking national news stories to politics and wars. of Criminal Justice The CBS Evening News with Scott Pelley has been awarded several prestigious Cindy Carter honors, including a duPont, a Peabody and three Emmys. In addition to serving Louisiana State University as CBS News’ chief anchor, Pelley is a correspondent for . Some of his most recent 60 Minutes assignments include an interview with the chief Paige Clancy Vanderbilt University accuser in Major League Baseball’s doping case against Alex Rodriguez of the New York Yankees; the only interview with one of the Navy SEALs who helped Jessica Clary Savannah College of Art kill Osama bin Laden; and an award-winning series that shed light on homeless and Design-Atlanta children in central Florida. Pelley joined CBS News as a New York-based reporter in 1989. He later Frank Coffman Rock Valley College served as a correspondent based in and CBS News’ chief White House correspondent, where he covered the Monica Lewinsky scandal and Andy Dehnart Stetson University the impeachment of President Clinton. Pelley began in journalism at 15 as a copyboy at the Lubbock Avalanche-Journal newspaper. He attended Tech Allison Bennett Dyche University. He was inducted into the alumni Hall of Fame Appalachian State University and serves on the board of the university’s School of Mass Communications. Joe Gisondi Eastern Illinois University

Jim Hayes Vanderbilt University Bonnie Fuller Nanci Healy 11 a.m. Friday | Metro East, Second Floor New York University Noted editor Bonnie Fuller, founding president and editor-in-chief of Don Krause HollywoodLife.com, will present a NYC14 keynote on Friday, March 14. Truman State University The much-written-about Fuller is known for transforming young women’s Jake Lowary media, having launched and re-invented many national women’s magazines and Austin Peay State University celebrity weeklies. Running HollywoodLife.com — with celebrity news, style, entertainment and Michael Longinow Biola University young women’s issues — is a different beast, Fuller said. The pace is faster, the resources are tighter and “I’m in the trenches with (my staff),” she told The Wall Dan Reimold University of Tampa Street Journal. Fuller’s resume includes stints as editor-in-chief of YM, Cosmopolitan, Melinda Shelton Glamour and US Weekly, where she’s credited with creating the modern celebrity Xavier University of Louisiana newsweekly when she revised the title; and executive vice president and chief David Simpson editorial director of American Media, overseeing multiple publications. Georgia Southern University Fuller is also a regular contributor to the Today show, Good Morning Michael Smith America, The CBS Morning Show, Access Hollywood, Showbiz Tonight, Good Campbell University Day New York, Inside Edition and Cosmo Radio. She also writes for The Michael Taylor Huffington Post and authored the book The Joys of Much Too Much: Go For The Henderson State University Big Life – The Great Career, The Perfect Guy and Everything Else You’ve Ever Bradley Wilson Wanted. Midwestern State University

Mark Witherspoon Iowa State University

Susan Zake Kent State University Michael Skolnik 11 a.m. Saturday | Metro West, Second Floor Critiques Civil-rights leader Michael Skolnik will present NYC14’s closing keynote Adrianne Henderson Roger Williams University address Saturday, March 15. Skolnik is a filmmaker turned social media trailblazer (120,000+ followers Jessica Clary on Twitter) and journalist/advocate. He is political director for hip-hop pioneer Savannah College of Art and Design – Atlanta Russell Simmons and president of GlobalGrind.com, an online destination founded by Simmons with more than 6.5 million viewers per month. Media Tours Skolnik focuses on fighting violence, poverty and ignorance. He has led Alexa Capeloto John Jay College of Criminal national conversations about the death of Trayvon Martin and subsequent trial Justice/CUNY of George Zimmerman, race and the Obama presidency, the Boston Marathon

Nanci Healy bombings and the rise of violence in Chicago. As a leading voice for young New York University America, he regularly appears on CNN, MSNBC, , NPR, HLN and other networks. Professionals in Residence With the “He Has A Name” campaign, personalizing victims of violence, Lila Carney Quinnipiac University Skolnik used journalistic skills to carry the torch for social change. He regularly speaks to audiences of young Americans about their capacity to bring about Vendor Coordinator change. Anne Richard University of Oklahoma He is a graduate of UCLA. OFFICIAL CONVENTION SPONSOR OF THE NYC14 ADVISER RECEPTION CMA Says Critiques Thanks In Need of an Expert: We’d like to thank a number of Critique Me organizations and people who gave freely of their time, expertise and travel budgets From pro resume reviews to in-depth publicationublication discussions, to provide sessions, critiques and special NYC14 has a variety of options for critiques. events to NYC14: CMA Critiques: You’ll get 50 minutes of an expert’s undivided attention. If you paid when you registered for the convention online, you should Student Press Law Center already have a time slot reserved. Check in with our critiques team in the www.splc.org registration area (9 a.m.-5 p.m. Thursday and Friday) with questions or to help you fi nd your table. if you didn’t register online but you’d still like a Society of Publication Designers critique, stop by. if there are still slots available, we’d love to fi t you in. www.spd.org Sessions that include critiques: Design Doctor Society for News Design 2:30 p.m. Thursday, Liberty 4 www.snd.org Step Away From the Mouse Society of Professional 2:30 p.m. Thursday, Conference Room E www.spj.org Resume Design Magic CMA’s Convention 2:30 p.m. Friday, New York East Programming Committee NYC Shootout Closing (see page 42 for more info) 3:30 p.m Friday, Riverside Ballroom CMA’s Critiques, Media Tours and Professionals in Residence teams Student Radio Critiques 9 a.m. Saturday, Conference Room H The dozens and dozens of media pros who presented, critiqued and Student Televison Critiques 9 a.m. Saturday, Conference Room I networked with attendees Also: see page 8 for information on Professionals in Residence. Our own CMA members Sign up with local pros to review your resumes and cover letters, pages from across the country and stories and clips and airchecks or just talk career and industry.

NYC14 is in the media capital of the world. some of the biggest players in our fi eld are just outside the hotel doors. Get a glimpse behind their scenes by signing up to visit them when registration opens at 8 a.m. Thursday. (space is limited and allocated on a fi rst-come, fi rst-serve basis. ONLY those who signed up in advance will be allowed to attend.)

Confi rmed tours include Huffi ngton Post, CNN, Gawker, Bloomberg News, the magazines of Hearst Tower, ProPublica, Democracy Now, Viacom, The Wall Street Journal and more.

Check collegemedia.org/nyc14 or the NYC14 app for an updated list. 2014 Apple Awards Let’s see who’s the best in NYC. Drop off your entries for the David L. Adams Apple Awards: 8 a.m.-3 p.m. Thursday in the registration area (or enter online by 3 p.m. Thursday: collegemedia.org/apples). NYC14 Immediately following Michael Skolnik’s closing keynote (11 a.m. Saturday, Metro West), CMA will hand out its Apple Awards, each a gorgeous, two- Photo Shootout pound piece of wood, medal and marble. We’ll display work from our winners, so come to admire and be inspired. Cheer for your co-workers, Photogs: Want a chance to work yourself and your competition, and let’s give college journalists the on your own skills, hands-on, while recognition they deserve: From top tweet to best student-media leader, shooting photos of New York and its we’ll honor them all. people? Join us to compete in an on-site convention competition.

2014 Categories Come to the NYC14 Shootout Opening (9 a.m. Thursday, Riverside Best Facebook Page Ballroom) to get your assignment. Best Tweet You can also sign up at the Best Homepage registration desk. Best Multimedia Package Best Entertainment Broadcast At 3:30 p.m. Friday, professional Best Sex Column photographers will critique submissions, and the class will Best Newspaper (four-year school, fewer than 5,000 students) select a favorite for recognition Best Newspaper (four-year school, 5,000 to 10,000 students) during the NYC14 Shootout Best Newspaper (four-year school, more than 10,000 students) Closing (Riverside Ballroom). Best Newspaper (two-year school, under 7,500 enrollment) Best Newspaper (two-year school, more than 7,500 enrollment) Participants must be registered Best Yearbook Cover for the convention, provide their own equipment and attend a Best Yearbook Spread school where the adviser is a Best Magazine Cover (four-year school) member of CMA. Best Magazine Spread (four-year school) Best Magazine Spread (two-year school) For more information, contact Best Magazine Cover (two-year school) Coordinator Bradley Wilson, Best Print Ad photographer and media adviser at Midwestern State University, Best Student Media Leader at [email protected]. There’s an App for That

Want to plug your must-attend sessions into a calendar? Figure out how to fi nd the Riverside Ballroom? get updated session info on the fl y? (sometimes our pros cancel at the minute. Blame breaking news.) Tell convention organizers that you loved or hated a session? or use an NYC map as you walk to dinner?

The convention app will do all that — and let you tweet and Facebook about it.

If you haven’t already, download it now to access all the info in this printed program via your smartphone PlUs get important notifi cations and to-the-minute updates as they happen. (And please: Take the quick survey to review sessions you attended.)

You can fi nd it at http://crowd.cc/nyc14 by searching the iOS App Store for NYC14: Spring National College Media Convention or Google Play for NYC14 College Media Convention. Or scan the QR code to the right to download immediately.

Want to know what life is like on-camera for a NYC TV station? Curious to see what a pro designer or photographer thinks of your portfolio? Need advice from an editor on how to begin your job search? Want to chat with a sports writer, magazine reporter or video editor? The Professional in Residence program gives you 20 minutes to ask whatever you’d like to know from a pro in your fi eld. Checkcollegemedia.org/nyc14 or the NYC14 app for the specifi c list, and sign up for your slot in the registration area starting Thursday. (Slots are fi rst-come, fi rst-served and will likely go fast.)

COLLEGE MEDIA AWARDS The CMA Pinnacle College Media Awards will be presented at the 93rd Annual ACP/CMA National College Media Convention in Philadelphia. The contest is open to student work produced during the 2013-14 academic year for any college media organization, including print, broadcast and online outlets.

The deadline to submit entries is June 2, 2014. Information about the Pinnacle Awards will be available at www.collegemedia.org. College MediA AssoCiATioN If you serve collegiate newspapers, yearbooks, magazines, radio, television, online or cable operations in any capacity, let us serve you.

The voice of collegiate media and its advisers, College Media Association serves student media pros, staffs and programs with education, research and resources. CMA communicates and works with professional media organizations and education associations on the local, state and national levels. Founded in 1954 as the National Council of College Publications Advisers, CMA now has more than 900 members — the people who advise the nation’s collegiate media newspapers, yearbooks, magazines, broadcast and electronic media and their staffs — from coast to coast. CMA serves thousands of students and advisers at two annual conventions. A national volunteer network of advisers, working with CMA’s associate executive director, coordinates hundreds of educational sessions. The fall convention, sponsored with Associated Collegiate Press, convenes at varying sites across the country. The Spring National College Media Convention convenes each March in . CMA also offers Summer Workshops and other educational events. CMA members maintain strong lines of communication through print and electronic media. CMA’s website and social media outlets inform members and collegiate media staffs of trends and news. College Media Review, its flagship journal, is the leading academic journal on advising collegiate media, both print and electronic. The CMA list-serv gives members the opportunity to gain quick advice from colleagues and discuss breaking news and issues affecting collegiate media.

CMA Adviser Awards CMA’s recognition of excellence in college media advising

CMA annually recognizes the achievements of individuals through various award programs, including Honor Roll Adviser Awards for professionals who have advised for five or fewer years; Distinguished Adviser Awards for professionals who have advised for more than five years; a variety of special honors recognizing service and outstanding achievements; and finally, the organization’s highest honor, induction into the CMA Hall of Fame.

Information about the CMA Adviser Awards is available at www.collegemedia.org. EMPIRE WEST OFFICIAL CONVENTION SPONSOR OF THE NYC14 CONVENTION KEYNOTE

OFFICIAL CONVENTION SPONSOR OF THE NYC14 CSPA CROWN AWARDS 9 a.m.-noon Nonfi ction. appropriately. We’ll discuss print and Pre-Con Workshop: Creating Conference Room C, Lower Level online/digital sales in detail as well Comics as Journalism Josh Neufeld, joshcomix.com as teach you how to create package Nonfi ction comics have exploded Michael Taylor, Henderson State deals to better serve your clients. from the pages of graphic novels University You’ll leave with dozens of solutions into newspapers like The New York Randy Duncan, Henderson State and the custom information needed Times, magazines like Time and University to put together your own rate card or ’s and digital publications ______marketing kit. like Symbolia and Salon. Learn Conference Room B, Lower Level how to create comics as journalism 9 a.m.-noon Brad Arendt, Boise State for your college media org in a Pre-Convention Workshop: University workshop led by the co-authors of Going Up: Jump-Starting Sales ______the fi rst nonfi ction comics textbook From the Ground Floor and a professional comics writer, Not sure how to price , let alone 9 a.m.-noon author, illustrator and Knight Wallace sell them? Do rate cards, media CMA Board of Directors Fellow in Journalism. Starting with kits and marketing your media Meeting a sample news story, we’ll teach organization in general make you The CMA Board of Directors meets non-artists how to create “drawings” a bit uncomfortable? In just three to discuss and act on policy and from photographs, artists how to hours, this hands-on workshop will association business. While the incorporate collaborative reporting train new advisers and student ad meetings are open, the board may into a visual script and editors and managers on the entire sales process vote to go into executive session advisers how to foster this emerging and offer new ideas and inspiration for various reasons, including items medium for increased readership to veterans. Attendees will get a involving personnel and contractual and campus engagement. Advisers variety of tips: from how to recruit obligations. who participate will be registered and train a sales team to building Sheraton presidential suite, 2150 to receive a free copy of Creating their own rate structure and making Rachele Kanigel, College Media Comics as Journalism, Memoir and sure everyone gets compensated Association

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9 a.m.-noon workshop is chock full of fresh ideas. their strategy, then interview key Pre-Convention Workshop: We’ll tackle the fundamentals — sources (played by other journalism 200+ Story Ideas: The story forms, strong visuals, tasteful students) before time runs out. Ultimate Student Journalist’s typography and smart packaging. After discussing their fi ndings and Then we’ll into the trends in grappling with ethical concerns, Brainstorming Guide news design, with dozens of ideas each team collaborates to craft an Learn how to brainstorm, discover for photos, graphics and stories from organized hard-news story complete and digitize fresh, award-winning publications around the world. Bring with solid quotes and useful facts. and eye-popping stories. Led by the copies of your publication, Seasoned faculty advisers will author of the textbook Journalism in print or PDF, for the best part critique and offer insight into what of Ideas and the blog College Media of the QuickCourse: our group reporting strategies were most Matters, we will whip through a critiques. You’ll leave with the successful and which could be slew of stories and storytelling targets you’ll need to improve your improved. Following discussion, a techniques aimed at inspiring you to publication. panel of judges will select a winning surprise, educate and charm your Conference Room K, Lower Level article and award prizes (gift cards) own readers. You will also practice Ron Johnson, Society of News in several categories. Perfect for the art of the pitch and hunt for your Design and Indiana University student reporters looking to build own stories in NYC. The best ideas key skills, this friendly competition pitched during the session may be ______will ensure participants make friends featured in a special blog post. and meet new people before the Conference Room F, Lower Level 1-4 p.m. convention offi cially begins. Dan Reimold, Saint Joseph’s Pre-Convention Workshop: Conference Room J, Lower Level University Introducing You to You: Holly Johnson, Mercer County Becoming A Stronger Leader ______Community College Leading is as much about knowing Michael Dalton, Mercer County yourself as it is about knowing those 9 a.m.-4 p.m. Community College who work with you. This hands-on Pre-Convention Workshop: ______Reporting the High Line workshop will teach you to focus on Reporters, photographers and the ways you thrive and how to bring out the best in those you work with 1-4 p.m. designers: Join us to walk NYC’s Pre-Convention Workshop: famous High Line, and you’ll walk in the newsroom, business offi ce or Adviser Island: Ideas and away with a clip for your portfolio. station. Learn how to harness your You and/or your team will report, personality traits to be a responsive Solutions for Advisers photograph and make notes for leader — and how to help your staff Whether you’re a new adviser or a infographics along the High Line be better journalists and co-workers seasoned vet, learn how to survive route. When we return to the — so that your organizations create the loneliest job on campus. Though Sheraton, you’ll work with your better media. You’ll walk away with no other university employee is as peers to create a newspaper page or ideas on how to build policies, often misunderstood as you, your yearbook or magazine spread in real training efforts and offi ce procedures CMA peers have your back. We’ll time. This is a hands-on session, and that apply to all, but let you lead offer tips to teach both students and you’ll need to come prepared: Bring individually. We’ll make you better at administrators about the benefi ts a laptop with page-layout software, what you do; you’ll do the same for and responsibilities of a , a camera or a smartphone and some your staff. to show staffs that solid journalism background research on the High Conference Room F, Lower Level takes more than an email interview Line. You’ll want to wear the weather- Kelley Callaway, Rice University and whom to have on speed dial appropriate clothing, bring a prepaid Adrianne Henderson, Roger when someone shouts “libel.” subway card and plan to have lunch Williams University Plus we’ll discuss managing a on your own. Learn about and from ______budget and juggling vendors, offi ce your peers from schools across the breakups and emerging technology. country and leave with an example of 1-4 p.m. (It’s the job that never ends, after your own work. Pre-Convention Workshop: all.) Experienced advisers who are current CMA leaders will share Conference Room H, Lower Level How to Report a Murder lessons they’ve learned in the seven Randy Stano, University of Miami Based on the “How to Host a decades (combined) they’ve advised ______Murder” game, this workshop college media. will put participants to the test in Conference Room C, Lower Level 1-4 p.m. a fast-paced, real-time reporting Chris Carroll, Vanderbilt University competition. After being assigned Pre-Convention Workshop: Rachele Kanigel, San Francisco to teams, participants are given a Fast and Furious: the Society State University few facts and then sent to cover a for News Design QuickCourse David Swartzlander, Doane College “breaking news” story. Teams plan This long-running pre-convention

17 8 a.m.-5 p.m. 9-9:50 a.m. 9-9:50 a.m. Convention Registration and The Danger of Covering News: I Am Not An Oompa Loompa: Check-In How to Protect Your Physical Why You Need Diversity Check in or register for the and Mental Health in the Newsroom convention here and receive your Increasingly younger journalists are Overall newsroom employment is name badge, program and more. If being hired to replace experienced dropping, but it’s dropping even you have questions or need help, reporters, but are these eager faster for minority journalists. this is your convention information rookies prepared to protect their Newsroom diversity has been treated center. physical and mental health while as an afterthought — if it’s even Metropolitan West, Second Floor in dangerous, major metropolitan a thought at all — as newsrooms ______news situations? An experienced struggle with the digital transition. broadcast journalist badly beaten Why is diversity in the newsroom 8 a.m.-5 p.m. in a riot offers pointers on preparing important, and how do you ensure NYC14 Trade Show for dangerous situations and ideas you’re doing all you can to be NYC14’s exhibitors, vendors and for staying physically and mentally inclusive? This session will help you sponsors want to meet you — and healthy through it all. answer both questions, and likely show you all they have to offer you Riverside Suite, Third Floor others, for your newsroom. and your media organization. Stop Julia Sandidge, Oregon State Liberty 4, Third Floor by the trade show fl oor to pick up University Sheena Louise Roetman, Georgia some goodies, learn about some ______State University of the best in the college-media biz ______and make new connections. 9-9:50 a.m. Metropolitan West, Second Floor You’re Hired! 9-9:50 a.m. ______Wanna know what employers are Fundamentals of Libel and looking for from your resume? Privacy Issues Facing the 8 a.m.-3:30 p.m. Your reels? Your college media College Press Apple Award Entries experiences? Get the inside scoop We live in a litigious society. Learn Enter the David L. Adams Apple on how to land that internship or how your media organization can Awards, NYC14’s best-of-show entry-level job after college from a avoid the legal pitfalls of libel and contest. See a complete list of network news producer who works privacy issues. Should you purchase categories and details on page 7. with interns and new hires. libel insurance? How responsible is Bring your entries (and payment, Conference Room I, Lower Level the editor in the eyes of the court? if you haven’t paid online) to Dianne Cherry, The Ed Show, Bring your questions and examples registration by 3:30 p.m. Thursday to MSNBC to share in this interactive session. enter. Winners will be announced at ______Conference Room F, Lower Level Saturday’s closing session. Roger Soenksen, James Madison Metropolitan West, Second Floor 9-9:50 a.m. University ______Private University Presses ______vs. Public University: The 8-11 a.m. Good, The Bad and the 9-9:50 a.m. Media Tour Signup Misunderstood Making the Most of You’re here, in the media capital Every student press navigates the Opportunities: How to Stay of the world. Some of the biggest waters of student freedom and Busy Between Media Gigs players in our fi eld are just outside public image. What happens when Use your skills, expertise and the hotel doors. Get a glimpse one student newspaper is included background to stay busy (and happy) behind their scenes by signing up on the censured list? In Oklahoma while searching for your full-time — fi rst-come, fi rst-served, and the Baptist’s case, it came back from media job. Learn how to build and limited spots fi ll fast — to visit them. that label to create a student- leverage a network to create jobs Then meet your chaperone at the run publication within the private and opportunities that may not appointed date and time, and university forum. Discuss what that even currently exist. Explore ways you’ll join your peers for a walk means and what comes next. to be your own advocate while and talk. (See full list in the app Conference Room A, Lower Level enjoying yourself at the same time. and online.) Holly Easttom, Oklahoma Baptist Conference Room K, Lower Level Metropolitan West, Second Floor University Maggie Mullikin, Elon University

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9-9:50 a.m. tailor content and design to your you getting it all done with plenty to Dropping Out Saved My audience. Walk away knowing what spare. Future Career you should — and shouldn’t do — to Liberty 5, Third Floor Blogging. Social media. Features. build a successful (and lasting) brand Marcia Meskiel-Macy, News. Print or digital. All factor into for your news organization. MyMediaSeminars the type of journalism we want to Conference Room B, Lower Level ______embrace upon graduating. But how Sabastian Wee, Georgia State do you know it’s what you want to University 9-9:50 a.m. do until you’ve immersed yourself in ______Covering Crisis it? Learn about the year the speaker When mass shootings, natural spent covering technology, social 9-9:50 a.m. disasters, acts of terrorism and media, New York City, politics and Effective Social Media other tragedies strike, readers need education before returning for his Guidelines: Elements to Include the news media more than ever. senior year with a vastly different and Limitations to Consider College students are no exception. understanding of the industry that With social media use continually Come learn from an award-winning wasn’t being taught in a classroom. increasing, newsrooms need international journalist how to best Conference Room D, Lower Level guidelines that encourage effective prepare for and manage coverage in Kenneth Rosen, freelance writer and use of Facebook, Twitter and other a crisis, big or small. journalist outlets but not curb staff members’ New York East, Third Floor ______free speech or creativity. Use Stephen Handelman, director of common examples to craft a set of the Center on Media, Crime and 9-9:50 a.m. policies (or review those in place) Justice Tweet Talk: How Your Social that do more than list prohibited ______Media Skills Can Help You actions. Get a Job Liberty 1&2, Third Floor 9-9:50 a.m. Your broadcast journalism and social Sandy York, Marshall University Building Relationships: Your media skills can help you land a job ______Career in Sports Media in the digital world. Learn how from a Go beyond the hollow interactions of former news director who made the 9-9:50 a.m. “networking” and build your sports leap into digital after spending more iHeartRadio Shares the media career on meaningful personal than 25 years in local television. Benefits of Going Digital relationships. Learn how to diversify Conference Room L, Lower Level Learn from an industry leader about your expertise and guarantee you’ll Tom Loebig, AccuWeather radio trends, the state of digital never leave a job without a better Carrie Moniot, Robert Morris delivery and how your college station place to land. This sports expert University could benefit from a relationship will share his stories as a veteran of ______with a digital radio platform. Also several successful blogs and the featured will be info about how radio . 9-9:50 a.m. can leverage its natural advantages Conference Room E, Lower Level Media Ethics: How to Expect — enduring brands, popular talent Matt Ufford, SB Nation Studios the Unexpected and huge existing audiences — to ______Reporters on the job and under successfully increase its foothold deadline often encounter ethical in the world of online audio 9-9:50 a.m. dilemmas that require them to make entertainment. Learn to Love (and Be — and live with — split-second Conference Room H, Lower Level Excellent at) Writing Headlines decisions. Young journalists are Larry Linietsky, Clear Channel and Cutlines armed with significant power and Media & Entertainment, iHeartRadio Headlines and cutlines are the first discretion early in their careers. Join ______words readers will see — so if they us to explore common dilemmas stink, your stories don’t matter. Learn you may encounter on the job. 9-9:50 a.m. how to write them the right way, Conference Room J, Lower Level Five Ways to Play with Time and win fabulous prizes for writing Rebecca Taylor, Siena College Effectively your own for national publications. ______If “Procrastination” is your middle When you get back home and create name, join this interactive session compelling display text on your 9-9:50 a.m. to share your excuses for putting own, bask in the appreciation and Reboot the Right Way things off (there’s a prize for the adoration. A fresh start means more than new most creative TRUE story). Learn Liberty 3, Third Floor fonts. Learn how to use newsroom how to put a plan in place BEFORE Dan Sweeney, Florida Atlantic configurations, market research you are tempted and then design a University and ad campaigns to specifically set of rules about time that will see

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9-9:50 a.m. sex column movement — will share exist. Then students will work on Digital Age Leadership: tips on sexy topics to tackle, hurdles guidelines for religious tolerance in Develop Skills, Lead From to avoid and story formats to take. their own newsrooms. Where You Are Carrie Bradshaw will make an Liberty 1&2, Third Floor The managing editor of the appearance — via PowerPoint. Michael R. Finch, Lee University “Thunderdome,” Digital First Media’s New York East, Third Floor ______newsroom of the future, will help you Dan Reimold, Saint Joseph’s prepare for a job like hers and share University 10-10:50 a.m. tips on how to be a smart leader in ______10 Ways to Land the Perfect your college newsroom. Internship (and Five Things New York West, Third Floor 10-10:50 a.m. That Will Kill Your Chances) Mandy Jenkins, Digital First Media CMA 101 You need internships to get a job. ______There’s a lot to know as a college In fact, you need internships to media adviser, and CMA is the place get better internships. But many 9-9:50 a.m. to start learning. Chat with members students apply for dozens — or even Advising: More Than a Black of the board of directors about the hundreds — of internships and never history and benefits of CMA. They and White Issue get a call back. This session will can answer questions, help you There is a perception that advisers reveal what omissions and mistakes get more plugged in and introduce from historically black colleges and applicants make that employers say you to other advisers. universities have different roles keep them from rising to the top of Conference Room C, Lower Level and functions than advisers at — and hiring pile. Kelley Callaway, College Media traditionally white institutions. But Conference Room J, Lower Level Association and Rice University is that the case? This session will Steven Chappell, Northwest Rachele Kanigel, College Media allows advisers from HBCUs and Missouri State University Association and San Francisco State TWIs to discuss their challenges. ______University Conference Room C, Lower Level Valerie D. Clark, Florida A&M ______10-10:50 a.m. University Writing for a Big Web Audience Jermaine Proshee, Southern 10-10:50 a.m. At NBC.com, this speaker writes for University Making Your BEST First a big web audience — and every ______Impression day he tries to make it bigger. He Whether the interview is for a story also has built traffic at places like 9-9:50 a.m. an internship or a job, in this session, Gawker and Consumer Reports. NYC Shootout Opening attendees will learn how to get a call Learn how his techniques can work Photojournalists who want to back, get remembered and go to the for your media organization. participate in the NYC Shootout head of the class. This interactive Conference Room L, Lower Level should attend this assignment session will give you skills that you Ben Popken, NBC.com briefing to discuss the topic for will use right now — not notes that ______the assignment, deadlines and you will file away and soon forget. file formats. Attendees will also Liberty 5, Third Floor 10-10:50 a.m. Marcia Meskiel-Macy, be able to see some of the entries Kirk or Picard? MyMediaSeminars that received top ratings in past What kind of leader are you? Are you Shootouts. ______Lincoln or Che? Captain Kirk or Riverside Ballroom, Third Floor Captain Picard? Compare your Bradley Wilson, Midwestern State 10-10:50 a.m. management style to the iconic University A Jew, a Pagan and a Mormon leaders of history and popular culture ______Walk Into a Newsroom ... — and learn how you can avoid In our postmodern world, becoming Herbert Hoover or Michael 10-10:50 a.m. newsrooms are more diverse than Scott. Sex, on Deadline: Covering ever. Can people from different Conference Room B, Lower Level Campus Love, Lust and Every religious backgrounds get along? Sabastian Wee, Georgia State Should newspeople practice a University Kink in Between “don’t ask, don’t tell” policy, or could In a growing number of columns and ______dialogue be healthy? This panel special features, student journalists of journalists with varied religious are reporting and commenting on 10-10:50 a.m. backgrounds will discuss their issues of sex, love and campus The Science of Video: experiences of being a person of hookup culture. This session — Basics and Beyond a certain faith in a newsroom that led by the author of Sex and the Proficiency in videography, perhaps tries to pretend faith doesn’t University, a book on the student editing, lighting and design are key

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components in producing that TV 10-10:50 a.m. meeting its deadlines and doing look. It is important to know which Tweeting, Posting and quality work. Learn how to do all of tools, terminology and techniques Sharing, OH MY! that and more. result in quality work. This session This hands-on session will show Liberty 4, Third Floor highlights the science of video you how to hold on to your most Sally Renaud, Eastern Illinois production, providing strategy valuable asset — your reputation. University that will aid you in taking your You will learn how to not only ______productions to the next level. preserve your online reputation from Conference Room H, Lower Level here on out, but also how to clean up 10-10:50 a.m. Herbert Jay Dunmore, Loyola the bad stuff that may already be out Shaking Off the Dust University Maryland there. After a decade or more of no ______Conference Room K, Lower Level real significant changes to your Toni Albertson, Mt. newspaper, how do you even get 10-10:50 a.m. College started on the rebranding process? Freelance or Staff: Which Fits ______The staff and adviser of The You Best? Appalachian will talk about how Health benefits. Colleagues. A 10-10:50 a.m. and why they decided to rebrand steady paycheck. Doesn’t a staff job Yearbook Themes: Getting It their print product, their website sound nice, pleasant even? Truth is, All in Under 200 Pages and their social media presence staff positions aren’t for everyone. Every yearbook staff dreads and what they’ve learned along the A current freelance writer and developing and maintaining a theme way. journalist, and former staff reporter while covering all university events Riverside Suite, Third Floor at The Juneau Empire, weighs in less than 200 pages. This session Allison Bennett Dyche, Appalachian the benefits and disadvantages of looks at various themes, theme State University freelancing and staff writing. He’ll development, telling the human Students, Appalachian State discuss how to decide which one is story and cramming as much as University right for you. one can on each spread without ______Conference Room D, Lower Level visually assaulting the reader. Kenneth Rosen, freelance writer and Conference Room A, Lower Level 10-10:50 a.m. journalist Holly Easttom, Oklahoma Baptist But I Thought it was OK ... ______University Copyright and Fair Use in the ______Internet Era 10-10:50 a.m. So what is “fair use”? And how Opinion That Matters 10-10:50 a.m. can you know what material is Everyone has an opinion. So why are Healing With Photography copyrighted and what isn’t? Is opinion columns so hard to write? Special places help connect us “royalty free” really free? Here’s Coming up with compelling and to precious memories, bitter and what you need to know about insightful opinion doesn’t have to be sweet. Such places can be medicine using materials you find on the agonizing. Learn from a newspaper that helps salve a restless spirit or Web, without a lot of legal adviser and award-winning columnist quiet refuges from a noisy world. gobbledygook. how to find issues that matter to And photography can help us Conference Room F, Lower Level readers, how to “people-ize” them connect to such memories, as the Frank LoMonte, Student Press and, most importantly, how to bring author of the Great Picture Hunt will Law Center energy and life to your commentary. discuss, demonstrating how college ______Liberty 3, Third Floor photographers can use photography Brian Thompson, Flagler College as part of a healing process. 10-10:50 a.m. ______Riverside Ballroom, Third Floor Network News David LaBelle, Kent State University Two CBS News correspondents 10-10:50 a.m. ______will share their vast knowledge and Get B-Roll insight on what it’s like to work in Not enough footage to intercut your 10-10:50 a.m. network news and discuss some of stories? No cutaways? Learn a Editorial Leadership in their most recent assignments. The cinema technique that will help you Yearbook two of them have covered just about quickly gather footage and enhance It may be a challenge to lead your every major news story — domestic your news features through visual peers, but as an editor, it is vital and internationally — over the past storytelling. that you have a vision and be able two decades. Conference Room I, Lower Level to articulate it to your staff and New York West, Third Floor Paul Glover, Henderson State audience. And you have to do all this , CBS News University while ensuring your staff is trained, , CBS News

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10-10:50 a.m. The speaker, a former reporter who Liberty 1&2, Third Floor 10 Quick Improvements to now is executive editor at Asbury Frank Muraca, George Mason Your News Design Park Press and oversees a Gannett University Outdated newspaper designs? design hub, will give you a rundown Hau Chu, George Mason University Struggling with old type and design of the dollars and cents and take ______furniture that just doesn’t fit any and career questions. more? The six-time editor of The Conference Room L, Lower Level 12:30-1:20 p.m. Best of Newspaper Design has some Hollis Towns, Asbury Park Press Going Beyond J School to suggestions for both sooner and ______Build a Campus Magazine later. How can you put together a new Conference Room E, Lower Level 12:30-1:20 p.m. magazine using sources beyond Ron Johnson, Society of News A New Kind of Fourth Estate: your own journalism department? Design and Indiana University Launching a Successful Learn how the University of Alabama ______Student Media Startup Honors College has done so, The campus newspaper and a building Mosaic magazine with 11 a.m.-12:20 p.m. prominent student-news site at writers, photographers, designers Thursday Keynote George Mason University merged and editors from many fields of Scott Pelley, CBS News this past fall to form a single, study. See below for details … robust, multiplatform media Liberty 5, Third Floor Metropolitan East, Second Floor outlet. The full-blown digital-print Mark Mayfield, University of ______convergence, known as Fourth Alabama Estate, has earned national attention, Students, University of Alabama 12:30-1:20 p.m. including a spotlight in The New ______What You Must Know About York Times. What are the secrets behind the success so far? Get the Business of Media 12:30-1:20 p.m. tips on how editors are reinventing Paywalls, e-commerce, monetization. Think Like a Web Producer their staff structure, production Take it from a recent president of At the “Thunderdome,” web routines, content distribution, reader the national Associated Press Media producers evaluate how stories engagement and larger editorial Editors: Understanding the business should be presented at Digital First mission. may be critical for your success. Media websites around the country.

11 a.m. Thursday Scott Pelley CBS News Metropolitan East, Second Floor Leadership in News Coverage Learn the thrills – and the challenges – that come with pursuing a career in journalism from one of the nation’s most experienced broadcast reporters. Scott Pelley’s career has propelled him from a 15-year-old newspaper copyboy to CBS News’ chief anchor and a fixture on 60 Minutes.

He’ll share his experience in covering nearly every major national and international news story of the past 25 years, including interviews with heads of state, reporting from war zones and chronicling the stories of survivors of unimaginable tragedy and hardship.

Some of Pelley’s recent assignments include the only interview with one of the Navy SEALs who killed Osama bin Laden; a revealing discussion with a whistleblower from the company whose tainted medicine caused a nationwide meningitis outbreak; and a news- breaking interview with the chief accuser in Major League Baseball’s steroids case against Alex Rodriguez of the New York Yankees. Pelley will share his thoughts on how you can become a leader in your own newsroom, discuss the importance of accuracy in news coverage and answer questions about the state of journalism today. T H U R S d A Y 1 3

And it’s not just wire editing. They together into a story. 12:30-1:20 p.m. generate original content to enhance Riverside Ballroom, Third Floor Network and Freelance the stories. Attend if you’d like a Jack Zibluk, Southeast Missouri Your Way to Work job like that someday or would like State University Refining your resume can only better content on your college media ______take you so far. Learn and put into site. practice tools for building your New York East, Third Floor 12:30-1:20 p.m. personal and professional networks Matt Walks, Digital First Media Whose Personality Is It to take you from unemployed to ______Anyway? Do Yearbook Themes steady work, and keep you there. Reflect the Editors’ Style Conference Room D, Lower Level 12:30-1:20 p.m. and Agendas or Trends? Allegra Oxborough, Design & Introduction to Non-Linear With the daunting task of producing Acquisition Video Editing an historical record, an interesting ______Does it seem as though everyone read and an exciting memory book, was born knowing how to edit yearbook editors often draw upon 12:30-1:20 p.m. video? If you feel lost when the their personalities, experiences, Design to Scare Your Boss discussion turns to Final Cut Pro or goals and agendas plus current One of the highlights of the SND how to “cut” up a video for YouTube, trends to complete their books. convention last year was the fear no more. A professional editor Let’s discuss how these individual speaker’s session: “If You’re Not and former college media producer personality types affect the staff, the Scaring Your Boss, You’re Not Trying will guide you through the basics, theme and the book itself. Hard Enough.” Hear his tips for including discussion of multiple Liberty 4, Third Floor being bold — and still getting your platforms, how to get started and Polly Walter, University of Central frightened boss to approve your how skills in video editing can get Arkansas design! you a job. ______Conference Room E, Lower Level Conference Room I, Lower Level Tim Frank, Gannett Design Studio Gaby Román, Meltzer Media 12:30-1:20 p.m. ______Productions Broadcast News Basics in the ______Digital Age: 10 Essential Tips 12:30-1:20 p.m.

for Students and Teachers The Short Story 12:30-1:20 p.m. Learn web-based audio and video A quality picture pulls a viewer into a Diversity Roundtable techniques to help make your publication, but it’s the caption that Students only. Moderators of various newscast stand out in the crowded helps them answer the questions races/ethnic origins will have two information world. A broadcast news raised by the photo. Come walk minutes each (time them!) to suggest professor and CBS Radio News through how to write storytelling topics. (Are minority journalists Network writer will share valuable captions with impact, and discuss always given “minority” stories? tips for broadcast news in the digital why the cutline is the responsibility of Is the newsroom environment era. the photojournalist, what should be welcoming to all?) Then jump in to Conference Room H, Lower Level included and why photojournalists discuss whatever you feel is most Tom Moore, CUNY York College should care. important. Conference Room J, Lower Level ______Liberty 3, Third Floor Kevin Kleine, Berry College

Trey Williams, Northwest Missouri ______State University 12:30-1:20 p.m. Double Session: Advising 101 Aaron J. Montes, University of Texas 12:30-1:20 p.m. at El Paso — Introduction to Advising Lit Mag Roundtable Meagan Williams, Southern New to the job of advising? Want to transform your literary University and A&M College Allow veteran advisers to share magazine into the most treasured what it takes to survive those first ______publication on campus? Join a years. Topics include the role of the roundtable discussion on everything adviser and its challenges; hands 12:30-1:20 p.m. from content and design to digital on/hands off including prior review; From Nowhere to Narrative is publications facilitated by Oregon and the basics of advising a Easy as ABCE A few simple State University, home of Prism newsroom. tips — ABCE (action, background, Art and Literary Magazine. Bring Conference Room C, Lower Level climax and end) — can turn your samples of your publications to Sally Renaud, Eastern Illinois slideshow from a set of pictures to a discuss. University real narrative story. Learn to look for Conference Room A, Lower Level Chris Evans, University of Vermont some basic shots in still and video Julia Sandidge, Oregon State Bonnie Thrasher, Arkansas State photography and how to weave them University University

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12:30-1:20 p.m. college media issues today. 1:30-2:20 p.m. So You Want to Cover Conference Room B, Lower Level Death on Campus: A Primer Big-Time Sports Lisa Lyon Payne, Virginia Wesleyan for Ethical and Responsive Want to cover the Olympics, the College Coverage Final Four and the World Cup? ______Every news staff will, at some point, Find out what the Associated Press face covering a death on campus. If will be looking for when you apply. 1:30-2:20 p.m. you’re not ready, your coverage will The speaker oversees AP sports, How I Got Maximum Skills in seem weak, insensitive or simply entertainment and digital news. Student Media (and a Great irrelevant. Learn to plan how deaths New York West, Third Floor Job After Graduation) are covered, from what records to Lou Ferrara, Associated Press The speaker couldn’t get his first- seek and how to interview friends ______choice job at least twice on his and family members to ways to deal college paper. But he graduated with criticism. The emphasis will be 12:30-1:20 p.m. in May 2013 and went straight to on fair and ethical coverage, while Why Is The Paper Always Digital First Media’s “Thunderdome” keeping an eye out for public safety Talking About Race? in New York. The reason: He seized issues that might need investigating. You cover racial matters, and you’re every opportunity to learn new skills. Liberty 5, Third Floor accused of making it sound like a Learn how and why you should do Max McCoy, Emporia State small group of bigots control the so, too. University campus. You ignore them, and New York East, Third Floor ______you’re accused of sweeping the Matt Walks, Digital First Media truth under the rug. Let’s discuss ______1:30-2:20 p.m. fair, honest and courageous What Are All of Those Buttons coverage and how to keep your staff 1:30-2:20 p.m. on My Camera? from feeling overwhelmed by the Journalists are Superheroes Pocket cameras and smartphones vitriol surrounding these issues. Superman and Spiderman chose are increasingly used to capture Conference Room F, Lower Level to change the world with their news and other video footage. What Patricia Thompson, University of superpowers — and not just their happens when your job requires Mississippi physical ones. Famously seeking the use of professional cameras Mazie Bryant, University of Alabama “truth, justice and the American with advanced features? Are you Adam Ganucheau, University of way,” these superheroes sought prepared? Learn about features Mississippi careers in journalism. Join us to on professional video production ______discuss why journalism appealed to equipment and best practices for these heroes, the ethical breaches their use. 12:30-1:20 p.m. they committed and how today’s Riverside Ballroom, Third Floor De”zine” Careers Explained journalists can also be super. Herbert Jay Dunmore, Loyola Magazine designers and a publishing Conference Room B, Lower Level University Maryland HR rep give you the lowdown on Kelley Callaway, Rice University ______how to get those design internships ______and first jobs in magazine art 1:30-2:20 p.m. departments, big and small. 1:30-2:20 p.m. FERPA and Violent Crimes on Conference Room K, Lower Level Digital Storytelling Campus Leah Bailey, Society of Publication The digital age gives filmmakers, When reporters at Oklahoma State’s Designers documentary photographers and The Daily O’Collegian were tipped Dennis Huynh, Entertainment photojournalists extraordinary, about nearly a dozen sexual assaults Weekly unprecedented ways to tell stories. against new fraternity members, Jennifer Sharpe, Time Inc. With this new ability, you can also they learned university officials had Jamie Hara Feld, InStyle exercise a greater level of authorship. never contacted local police because ______Learn how to disseminate your they thought it would violate FERPA, work to create an impact on the Federal Educational Rights and 12:30-1:30 p.m. the subject, issue and possibly Privacy Act of 1974. Let’s discuss Academic Research Panel society. See how some of the top FERPA and how universities often Hear from fellow advisers who photojournalists have redefined their get it wrong. We’ll also talk about the have conducted scholarship on storytelling capabilities to include Clery Act, which requires universities college media. These top research audio reporting and an eye towards to collect and disclose information papers are the result of a peer- publication in multiple media. about crimes on and near campus. reviewed selection process, New York West, Third Floor Conference Room F, Lower Level designed to showcase some of the Samia Khan, MediaStorm Frank LoMonte, Student Press Law excellent research being done on Center

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1:30-2:20 p.m. and professional newspapers to tools are perfect for anyone who gets Producing Morning Radio show how reporters can tell stories anxious before a big interview, needs Want to know what it takes to of faith shining through adversity. an interviewing refresher or wants produce an energetic morning radio See how with every obit or accident, a psychological advantage. show in one of the largest media a newspaper staff learns something Conference Room K, Lower Level markets in the world? Learn the new. You’ll also discuss a strategy Holly Johnson, Mercer County techniques the pros use daily — and that helps reporters and editors do Community College then take them back to your campus their job well without unduly alarming ______station to create a professional show the community. that informs and entertains your Conference Room A, Lower Level 1:30-2:20 p.m. community and can land you a job Deborah Huff, Liberty University Yearbook Roundtable in the industry. ______Join the adviser of the Talisman Conference Room H, Lower Level for a discussion on all things Carla Marie, Elvis Duran and the 1:30-2:20 p.m. yearbook — from caption writing Morning Show Audience Engagement: to managing a staff and everything ______A Sustainable Business in between — during this session. Model Bring your questions and concerns, 1:30-2:20 p.m. We know what matters is getting and and get advice from other yearbook The Religion Beat: Your Ticket holding people’s attention, getting editors and advisers from around the to Feature Fare Editors (and them to consume our content, to country. Readers) Will Love know us, like us and come back Liberty 4, Third Floor Breaking news! The religion beat to read our stuff again and again. Charlotte Turtle, Western Kentucky is back! Most folks doing the hiring But until recently, we haven’t had University in America’s newsrooms say the ability to quantify audience ______a specialty is critical. Why not attention. Discuss the metrics, tools specialize in religion? Learn how and approaches to thinking about 1:30-2:20 p.m. this beat is out of this world and and using audience engagement as Getting the Most Out of Your might open more doors than you a way to build and monetize a loyal Website and CMS might think. audience. You find the news; we’ll take care of Liberty 1&2, Third Floor Conference Room L, Lower Level the rest. Come and see what a fully Joe Starrs, The Institute on Political David van Dokkum, Chartbeat customizable content management Journalism ______system (CMS) made for college ______papers by a college paper has to 1:30-2:20 p.m. offer. We sweat the tech details so 1:30-2:20 p.m. Cover the Arts, Define you don’t have to. A Documentary Storytelling the Culture in New York City Riverside Suite, Third Floor Skillset At a time when digital technology SNworks Learn how a strong multimedia is changing how art is made, ______documentary skillset translates distributed and covered, journalists into work across several fields, have never been more important in 1:30-2:30 p.m. including academia, nonprofits chronicling culture. And there’s no Writing with Voice in Narrative and advertising. The speaker, better place to study arts journalism and Other Features a multimedia producer and than in New York City. We talk about writing with authority, strategist, will explain the role of Liberty 3, Third Floor writing with voice and writing storytelling in her work, including Jan Simpson, CUNY Graduate narrative. It boils down to accepting experiences as a writer, radio news School of Journalism that YOU are the storyteller. Your intern and production intern with ______observations may belong in the story. StoryCorps. Most direct quotes may not. Learn Conference Room D, Lower Level 1:30-2:20 p.m. from some big-name examples and Allegra Oxborough, Design & FBI Strategies for Interviewing the more modest experiences of a Acquisition Learn the tools the FBI has been speaker who has gotten away with ______using for years to get useful writing with voice at The Associated information out of interview subjects. Press and The Atlanta Journal- 1:30-2:20 p.m. This session shows you how to use Constitution. Covering Tragedy With simple psychological strategies to Conference Room J, Lower Level Sympathetic Objectivity set people at ease and make them David Simpson, Georgia Southern Each death in a community contains more likely to tell you what you University a story that needs to be told. Review want to know, without pliers or a car and discuss examples from campus battery! These ethical, easy-to-learn

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1:30-2:20 p.m. session will break down the skills actual college newspapers, from Design By Inspiration you are acquiring now and help you front pages to feature spreads. There’s no need to reinvent the wheel apply them to a resume. (You will In minutes, not hours. Note: This — but you shouldn’t flat out steal need a pen or pencil.) presentation features educational it, either. Learn to adapt the design Liberty 3, Third Floor nudity and profanity. you see working in professional Adrianne Henderson, Roger New York West, Third Floor media. Find the best of what’s out Williams University Michael Koretzky, SPJ national there to create the best work for your ______board member campus. ______Conference Room E, Lower Level 2:30-3:20 p.m. Randy Stano, University of Miami Sports Controversies on 2:30-3:20 p.m. Ivana Cruz, University of Miami Campus Using Improv Comedy to Make Raquel Zaldivar, University of Your star football player’s fake, online Your Staff a Better Team Miami relationship goes public. A coach Building a functional, cohesive ______has been found sexually abusive team is difficult, especially under to his/her players. Learn from two the pressure of deadlines. But you 1:30-3:20 p.m. sports pros and an experienced can have fun while becoming a Double Session: Final Cut Pro adviser how to uncover information strong team. Learn easy and fun X Tutorial when the athletic department improvisational comedy games Whether you love it, hate it or goes underground and won’t talk. and techniques that you can don’t know much about it, Apple’s Discuss how best to cover sports incorporate into training and staff Final Cut Pro X is here to stay. The controversies of all kinds on your meetings, led by a journalist who’s platform’s amazing features allow campus. also a professional improviser. you to maintain creativity but speed New York East, Third Floor Conference Room K, Lower Level up the process. A professional editor Jon Wertheim, Sports Illustrated Andy Dehnart, Stetson University and FCPX educator will demonstrate Gary Metzker, California State ______tips and tricks to help first-time University, Long Beach or relatively new users and users John Branch, 2:30-3:20 p.m. transitioning from FCP 7 or Adobe ______Yes, You Should Cover Popular Premiere. We’ll have plenty of time Culture and the Arts! to get into specifics and answer 2:30-3:20 p.m. If student editors are interested questions. Tough Interview? in covering the lives of students, Conference Room I, Lower Level You Can Do It! that means they will need to cover Gaby Román, Meltzer Media Does your stomach ache at the news related to the arts and popular Productions thought of interviewing the college culture. From student bands to the ______spokeswoman who always criticizes world of video games, students are you? Or the campus police chief making popular art and consuming 2:30-3:20 p.m. who doesn’t welcome your analysis it. Reviews are one thing. Finding the Mobile Apps for Student of crime statistics? Or the student news in the popular culture scene is Media who just lost a loved one to combat something else. In today’s smartphone and tablet or a tornado? Learn how to do Liberty 1&2, Third Floor world, your content must be these interviews while respecting Terry Mattingly, Scripps-Howard configured for mobile. But is a your subjects — and yourself. and Washington Journalism Center mobile website all you need? Come Conference Room J, Lower Level ______learn how apps can benefit your David Simpson, Georgia Southern media group’s editorial and business University 2:30-3:20 p.m. operation teams beyond what you ______Fast Five: Great Ideas for can do with mobile web. Advising and Teaching in No Riverside Ballroom, Third Floor 2:30-3:20 p.m. More Than Five Minutes Tim Roberts, iCampusTimes Chicken Salad Get a new idea for teaching or ______The copy is late, most of the photos advising every five minutes. At are weak, and your production least one will rejuvenate a class, 2:30-3:20 p.m. deadline is in 36 hours. But that jumpstart a program or solve that But I Don’t Want To Be A doesn’t stop the EIC from hovering nagging “what will I do with them Journalist over you, asking, “Can’t you add a today?” problem. No rambling, we So you work for student media, and pull-quote or a chart or something?” promise. Cowbells will be provided. the biggest lesson you learned is you How are you supposed to whip up Conference Room C, Lower Level don’t actually want to go into media. award-winning designs under these Hillary Warren, Otterbein University How do you translate what you’ve conditions? A professional designer David Swartzlander, Doane learned into a real-world job? This will show you how — by revamping College

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2:30-3:20 p.m. the web. Conference Room D, Lower Level Why College Editors Get Jobs Conference Room H, Lower Level Melissa Kimiadi, nycreligion.info You’re an editor because you love it, Travis Ploeger, SoundExchange Christopher Smith, nycreligion.info but it’s a smart career move for any ______field. Learn how to make the most of your time and to use that experience 2:30-3:20 p.m. 2:30-3:20 p.m. to make your case to a prospective Step Away From the Mouse Advertising and Sales employer. From cover letters and Every great design started on a Roundtable resumes to recommendations and whiskey-stained napkin at a bar in How do you motivate your sales job interviews, college editors are the Lower East Side. It’s time to go staff? Create promotional campaigns ahead of the game. When jobs are back to the basics and find how to to draw in new advertisers? Replace scarce, editors get the jobs. Our put these principles into everyday disappearing (if not already gone) panel will show you how best to designing. Join this young design national revenue? How important brand yourself using your time as an professional to transform garbage are metrics and readerships? Join editor. into cutting-edge pieces for your sales managers, account execs, Conference Room B, Lower Level portfolio. Bring your favorite pen, advisers and others looking to share Mary Bernath, Bloomsburg and I’ll bring the napkins — we’re advertising and revenue success University totally gonna meet this deadline! stories (or vent among peers) in this Gabrielle Vielhauer, Bloomsburg Conference Room E, Lower Level open discussion. University Christopher Hardgrove, Niche Conference Room A, Lower Level Keara Hozella, Bloomsburg Media Productions Alexandria Paulinho, Bloomsburg University ______University ______2:30-3:20 p.m. 2:30-3:20 p.m. Covering Campus Disciplinary 2:30-3:30 p.m. Turning “Traffic” Into Data- Systems Dealing With Difficult Driven, Real-Time Journalism Federal law requires campuses Advertisers This session will explain how the to disclose statistics about who’s Despite your best efforts, sometimes latest advancements in online getting disciplined for what, but you just can’t make an advertiser analytics move data out of back- those reports are wildly unreliable happy. Sometimes clients complain office reports and into the hands of and almost never audited. The SPLC to score a discount, while other people who can take action on them is putting together a nationwide times it’s as if they are berating — writers and editors. We’ll discuss project to spotlight the inadequacy you for sport. If a minority of your the different kinds of info you should of disclosure of campus disciplinary advertisers drain the majority of be paying attention to (e.g., social statistics. Let’s talk about how you your time and mental energy, is data, traffic sources, audience return can be part of it. it worth holding onto them? Vent rate, engagement metrics) and how Conference Room F, Lower Level about your worst clients — and others in the industry are doing so Frank LoMonte, Student Press Law brainstorm possible solutions — in too. Center this interactive session led by a Conference Room L, Lower Level Casey McDermott, Student Press publisher who launched a newsstand David van Dokkum, Chartbeat Law Center magazine in 2011 that has doubled ______advertising revenue with each issue. Liberty 5, Third Floor 2:30-4:20 p.m. 2:30-3:20 p.m. Laura Ward, Adirondack Weddings, Double Session: Royalties Working Full Time on the SUNY Plattsburgh and Licensing for Streaming Religion Beat ______Radio The online magazine A Journey Let’s clear up the confusion about Through NYC Religions continues 2:30-3:20 p.m. the requirements of streaming your to garner admiration for its in-depth, Design Doctor station’s signal on the net. Learn street-by-street coverage. Two Bring your yearbook pages (print copyright 101 for webcasting staffers will share their personal or digital files), and the design and specific issues that relate to journey along with the work they do doctor will shoot you some SoundExchange royalties, forms daily. They’ll discuss their philosophy improvements — from content to and payments for college radio of sympathetic objectivity; journey- visuals, from typography to white webcasters. And of course there’ll style street reporting; lessons from space. be time for Q&A. Whether you have online journalism; the opportunities Liberty 4, Third Floor a terrestrial station or a web-only of reporting at times of social Ron Johnson, Society of operation, this is a must-attend disruption; journalism for the News Design and Indiana session for any college radio democratic good; and post-secular University station streaming their signal on journalism.

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2:30-3:20 p.m. 3:30-4:20 p.m. 3:30-4:20 p.m. Geeking on Google Analytics How to Pitch Your Way Into One Way or Another: Solving Go beyond page views and how Magazines and More Digital Imaging Issues people get to your site. We’ll venture How do you find places to publish Ever had a photo submitted that is in-depth with Google Analytics, and your writing? How do you craft too low in resolution to print? Do you’ll discover how to better under- effective pitches that will get an you need the image background stand the info at your fingertips. editor’s attention? How do you find removed NOW? Learn additional Riverside Suite, Third Floor success as a freelancer? A journalist, photo editing skills with onOne Brad Arendt, Boise State University TV critic and writer who’s written for Software’s Perfect Photo Suite. ______Buzzfeed, Playboy, NPR, The New This session will show techniques York Times and , using Perfect BW, Perfect Mask, 3:30-4:20 p.m. among other publications, will give Perfect Resize and Perfect Rock On ... line! How to you secrets to making your way as a Effects. Become a Music Journalist writer. Riverside Ballroom, Third Floor So you want to be a rock-and-roll Conference Room K, Lower Level Polly Walter, University of Central reporter? It takes a lot more than just Andy Dehnart, Stetson University Arkansas blood, sweat, tears and good writing ______skills. This session will show you how to become a music journalist 3:30-4:20 p.m. 3:30-4:20 p.m. with a loyal readership before you Surviving a World of Buyouts, Niche Publications on Campus: even hit the streets. Mergers, Bankruptcies, a Shared Editorial-Advertorial Conference Room D, Lower Level Acquisitions, Spinoffs and Mission? Toni Albertson, Mt. San Antonio Layoffs When it comes to newspapers, we College Pursuing a career in the media all know it’s never OK to promise ______today means entering a world editorial coverage to an advertising of drastic change. Success will client in order to get their business. 3:30-4:20 p.m. be measured not by awards or But do those rules apply to special Boom Goes the Dynamite: editorships but by one’s ability to niche sections on food or fashion? Learning from On-Air Disasters adapt to transformation and to Is it ever ethical to cover your Anyone who has been behind a survive the sometimes-cutthroat advertisers simply because they mic or in front of a camera in a live world of journalism. Join a former advertise — or at all? We’ll take a broadcast has had at least one college journalist whose career look at all sides of the issue in this moment they wish they could take did not go exactly as planned, but interactive session led by a professor back, and if you haven’t had that who has found new ways to learn, of journalism ethics who also moment yet, you will. Whether adapt and even thrive. See how his publishes a niche magazine. you’ve had cottonmouth and flop lessons can put you a step ahead. Liberty 5, Third Floor sweat, a raging case of the giggles Conference Room J, Lower Level Laura Ward, Adirondack Weddings, or the world caught you cursing into Chris Gillon, Billtrust SUNY Plattsburgh a live mic, the key is to learn from the ______mistakes you (and others) make to become a polished on-air presence. 3:30-4:20 p.m. 3:30-4:20 p.m. Conference Room I, Lower Level Show Me the $$$: Raising Cash Creating a Marketing Team Jim Hayes, Vanderbilt University and to Pay for Stuff (Like Trips to for Student Media College Media Association CMA) Let’s renovate the way we generate ______You’re selling ads, but after printing revenue. Does it only come through costs, there’s just not much money print ads, online ads or underwriting? 3:30-4:20 p.m. left. Sound familiar? Learn and share And let’s renovate the way we Tackling the Sci-Tech Beat fun and easy ways to raise money by operate. Could student media Science and technology are two of organizing events and coordinating consist of more than just editorial, the richest areas for coverage in the sales so you can purchase those broadcast, and advertising teams? Digital Age, but how do you keep much-needed supplies, host a And create opportunities for students up with the latest innovations and staff retreat or get to the next CMA to gain experience in administration, give readers more than just study conference! marketing, design, sales and summaries and gadget reviews? A Conference Room B, Lower Level more? Hear what’s been working at top editor from Scientific American Lindsey Wotanis, Marywood Kennesaw State, and walk away with offers tips and ideas for those on the University ideas of your own! sci-tech beat. Ann Williams, Marywood University Liberty 1&2, Third Floor Conference Room L, Lower Level Lindsey Matylewicz, Marywood Amie Mowrey, Kennesaw State Michael Moyer, Scientific American University University

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3:30-4:20 p.m. 3:30-4:20 p.m. combat burnout and encourage How the Best Yearbooks Do It Drones, Wearable Tech and creativity in both student journalists What is in or out with the look and Who Knows What Else and student-media advisers. tone of college yearbooks? We’ll The folks at the “Thunderdome” are See how documentary projects look at sample spreads from strong actually playing with (OK, studying) have helped one academic deal books to see what they’ve covered drones, wearable tech and anything with personal and professional and how. We’ll also consider how else that might affect how we gather challenges. The speaker will also they handle day-to-day and special or share news. Hear some actual showcase other creative works occasion design, using all sections research and get excited about the and show you how projects like of the book. very near future. these could help you grow. Liberty 4 New York West, Third Floor Conference Room A, Lower Level Randy Stano, University of Miami Tom Meaghe, Digital First Media Clark Baker, Baylor University Katherine Lee, University of Miami Patrick Hogan, Digital First Media ______Holly Bensur, University of Miami ______3:30-4:20 p.m. 3:30-4:20 p.m. How to Generate Revenue 3:30-4:20 p.m. This is PhotoJeopardy! Through Newsstands Follow Your Interests to Find PhotoJeopardy is a dangerously Learn how adcamp has been Your Niche entertaining way to learn about helping college papers nationwide Learn how following your personal everything from MIL point-and- generate additional revenue and interests can lead to projects shoot cameras to Flip, on-the-fly increase distribution. Best of all, and jobs that make you and your video productions. Learn and win there is absolutely no cost audience happy. The speakers — a fabulous prizes! Final Jeopardy is to the program. graphics editor and a freelance like double jeopardy; keep your Liberty 3, Third Floor photographer — have been working hyperfocal distance, my friends. Daniel Zusman, adcamp together since middle school. Since Riverside Suite, Third Floor ______moving to New York, they pursued Rich Riski, Peninsula College their very different interests (data and Boneita Smith, Peninsula College 3:30-4:20 p.m. running), and those paths have led ______It’s the Democalypse! to dream jobs and dream clients. Get Be Very Afraid! tips on how to find your road. 3:30-4:20 p.m. You’ve just taken over the United Conference Room E, Lower Level Creative Thinking: Go From No States, and as its newest dictator, Larry Buchanan, The New York Idea to Great Ideas you have to decide how best to Times It’s a terrifying feeling: You’re on control your citizens. First things first, Zach Hetrick, Zach Hetrick deadline, you need an idea for a which First Amendment freedoms Photography story or design and you’re staring do you take away? You decide, then ______at a blank screen. But creativity we’ll see how well you control the shouldn’t be a nightmare or a masses. 3:30-4:20 p.m. mystery. There are easy ways to Conference Room F, Lower Level Advising 102 — Managing come up with original concepts that Andrea Frantz, Buena Vista Students and Money will make your work stand out. Learn University Advising is more than just sharing how to develop creative solutions ______your journalism skills. The hardest and be more innovative from a visual part is managing students and journalist whose work appears in The 4-5:20 p.m. money. These veteran advisers New York Times, The Washington Advisory Council will address leadership, recruiting Post and Businessweek. Meeting by invitation only. College and training of millenials and the New York East, Third Floor Media Association’s Advisory business aspect of advising student Sean Kelly, Creativity Seminar and Council will discuss future directions media. Sean Kelly Studio for the organization. Conference Room C, Lower Level ______Central Park West, Second Floor Sally Renaud, Eastern Illinois Rachele Kanigel, College Media University 3:30-4:20 p.m. Association Chris Evans, University of Vermont Reignite Your Creativity Personal creative projects can

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5:30-7 p.m. Thursday Lenox Ballroom, Second Floor

Adviser Reception

If you’re new to CMA, join us to make some friends over light food and drink. If you’re a vet, you know this is the perfect spot to begin your evening’s activities. Advisers, pro speakers and sponsors are all welcome to join us for the event, sponsored by TownNews.

College Media Association and TownNews

T H U R S d A Y 1 3 10 p.m.-12 a.m. Lenox Ballroom

Special Event: Journalism Hackathon: A Big Apple Brainstorming

Contest

Come prepared to dream up, adapt, fl esh out and digitize as many quality story ideas as possible. In the process, you may win big during NYC14’s spirited, collaborative brainstorming session/trivia night. Led by the author of the textbook Journalism of Ideas and the blog College Media Matters, the event will feature a bevy of music and movies, a grab bag of goodies and tons of great ideas. Amid a backdrop of laughs and greater Manhattan, teams will compete in real time to be the ultimate journalism brainstormers. Advisers, professors and media professionals are also welcome to join students! May the best team win.

Dan Reimold, Saint Joseph’s University 8 a.m.-5 p.m. records and public persuasion to daunting stack of assignments. Convention Registration and hold the university accountable to its Conference Room C, Lower Level Check-In stakeholders, including you. Rachele Kanigel, San Francisco Check in or register for the Conference Room F, Lower Level State University convention here and receive your Susan Zake, Kent State University David Swartzlander, Doane College name badge, program and more. If Frank LoMonte, Student Press Law Mitchell Bard, Iona College you have questions or need help, Center ______this is your convention information Michael Bragg, Appalachian State center. University 9-9:50 a.m. Metropolitan West, Second Floor ______For Editors Only: Rule With ______an Iron Fist Yet Wear a Velvet 9-9:50 a.m. Glove 8 a.m.-5 p.m. Mirrorless Might, the Other Pro If you work at a big newspaper at a NYC14 Trade Show Cameras big school, maybe it’s easy to recruit NYC14’s exhibitors, vendors and A mirrorless camera system is more a shiny, happy staff that always sponsors want to say hello — and than a glorifi ed point and shoot. makes deadline. But for the rest show you all they have to offer you Adding a mirrorless system to a of us, it’s about small staffs, tight and your media organization. Stop professional DSLR camera allows deadlines and short tempers. So by the trade show fl oor to pick up photographers to get closer to how can you publish a paper that some goodies, learn about some subjects and cover stories more competes with the big boys? Learn of the best in the college-media biz discreetly. The unobtrusive bodies the Five Rules of Ruling Well from an and make new connections. don’t scare sources off like their adviser whose staff of eccentrics has Metropolitan West, Second Floor clunky DSLR counterparts can. won national awards by doing things ______Learn how you can use their small differently. size to cover a story in its entirety Conference Room L, Lower Level 9-10:50 a.m. and still end up with great image Michael Koretzky, SPJ national Double Session: College Radio quality. board member Liberty 1&2, Third Floor and the FCC ______Paul Wintruba, Robert Morris Every college radio station faces University serious issues involving FCC rules 9-9:50 a.m. and regulations. From the complex ______Share Your Classroom With — license renewal, maintaining Thousands of Readers the public fi le and rules for station 9-9:50 a.m. Looking for the excitement fundraising and underwriting — to Video Editing: Creating the generated by thousands of online the (seemingly) simple task of station “Wow Factor” readers? Take home fi ve specifi c ID’s and everyday compliance, there A great video editor can be the multimedia storytelling assignments are legal hoops to jump through for difference between a boring story that generated thousands of online collegiate broadcasters. The man with bland and basic visuals and readers through social media behind Broadcast Law Blog will offer an engaging award-winning quality promotional strategies and a invaluable expertise on all matters video. Watch and learn how it’s done partnership between the classroom FCC as they relate to college radio. from a professional video editor. and BUnow, a live, student-managed Conference Room H, Lower Level Conference Room I, Lower Level news site. David Oxenford, Wilkinson, Barker, Gaby Román, Meltzer Media Conference Room D, Lower Level Knauer LLP Productions Richard Ganahl, Bloomsburg ______University Adrianna Sgouris, Bloomsburg 9-9:50 a.m. 9-9:50 a.m. University In Search of Transparency: The ABCs of Grading ______Covering Closed Presidential For advisers who teach, grading is Searches often the worst part of the job. What 9-9:50 a.m. What would you do if your university deserves an A, and what earns a C? Advising by the Numbers held a secret search for its next How do you mark dangling modifi ers If your university has jumped on president? Join the discussion as and incomplete sentences? A panel the assessment bandwagon, but we talk about coverage tactics and of instructors will share rubrics, you’re not sure how to quantify strategies, including using public tips and strategies for facing that the work that you do, learn how

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here. A veteran adviser — who news organizations. Walk away with 9-9:50 a.m. has been doing assessment since tips you can use when applying for So You Want to Write About 1996 — will help you develop your yours. TV own assessment tools and maybe Conference Room K, Lower Level A senior writer for TV Guide even keep your supervisors and the Michelle Hord-White, NBCUniversal discusses what it takes to make it accrediting agencies happy! Don Hecker, The New York Times in television criticism and how to Conference Room A, Lower Level Jody Beck, Scripps Howard navigate the space between being a Martha Milner, East Tennessee Foundation Wire fan, critic and journalist. State University ______New York East, Third Floor ______Damian Holbrook, TV Guide 9-9:50 a.m. ______9-9:50 a.m. Got Grit? Edit a Two-Year Interactive Graphics and You College Newspaper 9-9:50 a.m. Whether you have experience with Small staffs, rapid turnover, limited Wide World of Sports data visualization and graphics or budgets, fast learning curves — you Learn firsthand how one journalist just wish you did, this session will have to be tough to edit a two-year- got to where he is now, covering give you practical ideas for graphic college newspaper. But keeping sports as a writer on the national elements that invite user interaction. your publication afloat (and even level, and what his lessons mean for Conference Room E, Lower Level making it thrive) isn’t an impossible you. Although he primarily covers Nelson Hsu, Digital First Media task. Get some practical suggestions the NFL, his assignments have also 9-9:50 a.m. about making good use of your taken him to the Olympics, the World Writing About Social Justice available resources and producing a Series, the NCAA tournament and Millions of Americans are nowhere newspaper that will make you proud. the NHL and NBA playoffs. near living or ever achieving the Bring your questions, problems, Riverside Ballroom, Third Floor American dream. You can find them suggestions and ideas. Seth Wickersham, ESPN The outside and inside our nice hotel, Liberty 5, Third Floor Magazine and they are on your campus, too. Richard Conway, Nassau ______Why is this, and why should we Community College care? Let’s talk about how to tell ______9-9:50 a.m. these stories. We Design With a Little Help Conference Room B, Lower Level 9-9:50 a.m. From Our Friends Trum Simmons, Harrisburg Area Covering Business for a Busy Whether you’re a novice at design or Community College Newsroom a veteran graphic artist, it’s always ______The market for business news grows a good idea to study ideas from every day. And in a busy newsroom, professional publications and adapt 9-9:50 a.m. everyone needs business savvy. those ideas in your publication. War Stories: For EICs Only Hear from a pro how to find and See how the professional designers Being EIC is primarily about cover business stories now and create beautiful ads and double- managing dozens and dozens of make yourself a better job candidate page spreads in magazines and individual personalities, resolving later. use them as inspirations for your conflicts, dealing with inexperience Riverside Suite, Third Floor publications. and ultimately making unpopular Meena Thiruvengadam, Digital First Liberty 4, Third Floor decisions. But you’re not alone. Join Media Laura Schaub, Lifetouch other EICs from across the country ______to exchange war stories, show off

some scars and share the secrets of 9-9:50 a.m. 9-9:50 a.m. your own successes. Profiling Athletes: How to The Most Sarcastic, Silly, Liberty 3, Third Floor Find Great Stories Sabastian Wee, Georgia State Satirical Session Ever: A Guide Learn how to research and profile University to Student Press Satire 101 the athletes you cover from a Funny. Opinionated. Timely. ______columnist for SI.com who previously Newsworthy. And made up. Satire

worked at ESPN.com, Newsday is popular, but it’s also an editorial 9-9:50 a.m. and — amazingly — as a food and minefield. From April Fools’ editions How to Get an Internship: Tips fashion writer. He’s written six books and editorial cartoons to over-the- From Top Journalism Pros including his newest, Showtime, a top tweets, student journalists are Pros in journalism — the very biography of the 1980s Los Angeles increasingly finding themselves in people who hire and supervise Lakers. hot water for satire gone wrong. interns — tell you what it would New York West, Third Floor Learn from a pair of veteran advisers take to get an internship with their Jeff Pearlman, SI.com about the art of poking fun without

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getting fired and how to harness back to your staff) and learn how but also individual writing skills, the power of satire in full issues, your personality is perceived and communication, and teamwork. back-page specials, opinion pages how it affects your leadership. You’ll Conference Room D, Lower Level and Facebook posts. Be warned: also learn how to communicate Lindsey Wotanis, Marywood This session will be snarky. more effectively with the other University Conference Room J, Lower Level personalities on your staff. Bring a Satara Dickey, Marywood University Dan Reimold, Saint Joseph’s pen or pencil. Evan Felser, Marywood University University Liberty 5, Third Floor ______Kelley Callaway, Rice University Adrianne Henderson, Roger ______Williams University 10-10:50 a.m. ______Audio for Video 10-10:50 a.m. You have a great story and video, White Space Is Your Friend … 10-10:50 a.m. but distorted, muddy or nonexistent Even on the Sports Page Free Tools to Increase Your audio. This is bad. Learn some You would like to cram all the sports Social Media Following tips for planning audio recording, results onto the one lonely page Learn about tools that you probably gathering good audio in production you get in your college publication, don’t know about (and/or don’t use and preventing a disaster in post but you shouldn’t. The New York well), all of which will help you get production. Times’ award-winning designer and — and keep — followers on Twitter Conference Room I, Lower Level illustrator will show you why more and Facebook. You’ll improve your Paul Glover, Henderson State white space will bring more readers interaction with your audience and University to your pages. increase people’s exposure to your ______Conference Room E, Lower Level journalism. Wayne Kamidoi, The New York Conference Room J, Lower Level 10-10:50 a.m. Times Andy Dehnart, Stetson University Building a Lasting Lit Mag Sam Manchester, The New York and realityblurred.com Newspapers have fairly similar Times ______missions, so they’re able to stay Gary Metzker, California State consistent from year to year. But University, Long Beach 10-10:50 a.m. what about literary arts publications, ______Sexual Assault and Dating which may vary based on the whims Violence: Reporting Tips and of who’s in charge? We’ll talk about 10-10:50 a.m. Campus Myths how to build a clear, long-term Camera Obscura: A Snapshot An experienced first responder will mission and vision to ensure your of Photojournalism Ethics share sexual assault and dating publication doesn’t crash and burn Through implementation of an violence facts, stats, common down the road. ethical-decision-making model myths and coverage tips. What Riverside Suite, Third Floor designed by philosopher Sissela do the victims of these traumas Allison Bennett Dyche, Appalachian Bok, we will examine a collection endure before, during and after State University of controversial photographs that the incidents? What role do law Students, Appalachian State spark debate about what should enforcement and professional and University and should not be published as student media play? And what role ______“journalism.” We’ll also discuss First should they play? Amendment responsibilities as well Conference Room K, Lower Level 10-10:50 a.m. as how photojournalists can serve Christina Gaudio, special Harnessing the Crowd: How their community through journalism. investigator and victim advocate Community Can Help You Do Riverside Ballroom, Third Floor ______Better Investigative Journalism Michael Prince, Olympic College By this point, most journalists know ______10-10:50 a.m. they should be on Twitter. But Social Editing: Using Facebook did you know custom community 10-10:50 a.m. Groups to Improve Your building can help produce even I’m Sorry, Is MY PERSONALITY Content better investigative stories? Review Getting In The Way? Advisers and student leaders from how social tools — online callouts, You wanna know when The Wood Word, Marywood’s Facebook groups, social media, communication is most effective newspaper, will discuss how social content — can help you create in a group? When you know they transitioned all of their a strong open investigation and personalities! Your personality content editing to a Facebook better journalism. We’ll focus heavily influences how people communicate platform. Learn how to use on ProPublica’s patient safety and with you and how you communicate Facebook efficiently for a social internships investigations. with them. Do a personality editing process, which not only New York West, Third Floor assessment (that you CAN bring improves newspaper content, Blair Hickman, ProPublica

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10-10:50 a.m. mindsets. Chat with a poet/writer suggestions, and the audience will Social Media Marketing as he shows you how to generate be invited to do the same. Student Facebook, Twitter, Pinterest! We your own stories from different media advisers at public colleges all know we (and our readers) aspects and summarize the most may also find this session helpful. spend WAY too much of our free compelling details in 30 seconds. Conference Room F, Lower Level time perusing these sites. Use Conference Room A, Lower Level Frank LoMonte, Student Press Law social media to reach out to your Alex Luma, Future Leaders of STEM Center readership. Learn the latest apps & Medicine/Evolutionary Mentality Colin Donohue, Elon University and tools to keep your publication’s ______Hillary Warren, Otterbein social media on the cutting edge. University New York East, Third Floor 10-10:50 a.m. ______Katie Schlientz, Bruckner Design The Art of (Story) Pitching ______You know you have a great story, 10-10:50 a.m. but now you have to convince the Covering the News From the 10-10:50 a.m. rest of the newsroom. Editors and Heartbeat of Christian Faith Like Speed Dating — for news directors are looking for home- How do students of faith cover Academics Conducting run story packages, but if you’ve stories and issues of faith in ways Research developed an idea and don’t know that “normalize” the exploration of This interactive session is geared how to pitch it, you’ll be stuck in the faith for college students? A scholar toward advisers who are interested in minor leagues. This session will offer on Christianity and the press will research! Get feedback on potential creative strategies for successfully use his case-study approach to offer research projects, brainstorm pitching story ideas — helping you ideas on coverage that is possible on ideas for new initiatives and meet stand out as a student media staffer, the college campus. colleagues who may be interested intern and professional freelance Liberty 1&2, Third Floor in collaborating on future work. This journalist. Michael Smith, Campbell University session is designed to kick-start Conference Room L, Lower Level ______your scholarship by engaging with Andrea Frantz, Buena Vista other, like-minded researchers in an University 10-10:50 a.m. Rebecca Taylor, Siena College informal atmosphere. Yearbook “Haute” Trends John Capouya, University of Tampa Liberty 3, Third Floor From cool typography to strategic Lisa Lyon Payne, Virginia Wesleyan ______uses of color and graphics, yearbook College designs must look contemporary to Bob Bergland, Missouri Western 10-10:50 a.m. attract today’s readers. Yearbook State University The Ethics of Interviewing ideas are everywhere, from the mall ______and Quoting the University and the Web to magazines and President (or Anybody Else) television. See how to use those Is it OK to quote from a YouTube ideas to create a yearbook your 10-10:50 a.m. video of your college’s president? students will love. Advisers’ Guide to Establishing How much of a university news Liberty 4, Third Floor Policies release should you use in a news Laura Schaub, Lifetouch For new advisers: a crash course story? How much paraphrasing of ______in how to set policies for your staff a quote is OK? Learn the ethics with a look at basic student media and techniques of contacting, 11 a.m.-12:20 p.m. law and ethics. Veteran advisers interviewing and quoting college Friday Keynote will touch on topics such as social administrators in particular Bonnie Fuller, HollywoodLife.com media, prior review, FERPA, libel and and other sources in general. See details to right … the FCC. Conference Room B, Lower Level Metropolitan East, Second Floor Conference Room C, Lower Level Anthony Hatcher, Elon University ______Bradley Wilson, Midwestern State ______University 12:30-1:20 p.m. ______10-10:50 a.m. What to Expect Working at a Hitting the Wall: Student Media Television Network 10-10:50 a.m. Access Issues at Private Being a valuable TV network Mind-Breaking Mentality at Universities employee requires a variety of skills, Back-Breaking Speeds Student media journalists at private because networks have a variety Through discussions, interviews universities gather information of departments. Whether you land and activities, students will gain an without the benefits of open access in production, sales, marketing or improved understanding of different laws that apply at public institutions. programming, you’ll need to know aspects of media from different Panelists will share their issues and what’s expected of you to move

34 F R I d A Y 1 4 up the ladder. From breaking into licensing, advertising, contracts: 12:30-1:20 p.m. the industry to climbing to the top, There’s a lot of information you need Libel Law: What Not this informal session will cover the to know so your digital operation to Say skills you need and answer your doesn’t get you into legal hot water. Learn the fundamentals of libel questions about what it’s like to work The man behind Broadcast Law law and best practices to avoid in television at the network level. Blog will offer invaluable expertise liability in the industry, a must Conference Room I, Lower Level on many of the issues that arise for anyone creating content for Andrew Kirkman, Turner Networks for digital media operations. multiple platforms. The speaker, ______Conference Room H, Lower Level a former broadcast journalist and David Oxenford, Wilkinson, Barker, lawyer, teaches journalism and 12:30-1:20 p.m. Knauer LLP communications law. Open Mic Night for Advisers ______Conference Room F, Lower Level The executive director of the Rebecca Taylor, Siena College SPLC takes on all comers and 12:30-1:20 p.m. ______questions from advisers in a SPJ Update: the Unethical student-free environment. Get and the Undead 12:30-1:20 p.m. good, plain legal advice Learn what the nation’s largest Mashable and Mars for your student publications. journalism organization has planned Think Web reporting is all listicles Conference Room C, Lower Level for 2014 — including free cash for and GIFs? The speaker, a college Frank LoMonte, Student Press Law chapters and members (and even media EIC just five years ago, covers Center nonmembers) who play unethical big-time science and technology ______poker, beat up rabbis and interview and is the author of Mashable’s first zombies. (But not all at the same full-length e-book, The United States 12:30-1:20 p.m. time, of course.) Also get paid to of Mars. Find out what that’s like and Legal Issues and Digital Media defile SPJ’s vaunted Code of Ethics how you can prepare yourself for Anyone with a website, social-media and spend Labor Day weekend in a such a career path. presence or an app should know the Florida homeless shelter. Conference Room D, Lower Level legal issues involved in producing Executive Boardroom, Lower Level Amanda Wills, Mashable media for digital platforms. Copyright, Michael Koretzky, SPJ national board member

11 a.m. Friday Bonnie Fuller HollywoodLife.com Metropolitan East, Second Floor Finding Success Online (Hint: Know Your Readers) What do you need to know? What skills do you need to have? What is the working day like? If you’re fascinated by the fast pace of online news, Bonnie Fuller, founder and editor-in-chief of HollywoodLife. com, will tell you how to break into the field and why she moved online after a career in print. (She’ll also share tales of what it’s like to cover the ups and downs of Justin Bieber, Bruce Jenner and his alleged sex change surgery and why HollywoodLife.com gets huge traffic covering politics and serious news.)

Fuller will also explain why it’s so important to understand your readers. That’s been the secret of her success: first, as the editor-in-chief of Flare, YM, Marie Claire, Cosmopolitan, Glamour and US Weekly, and now at HollywoodLife.com. It’s not enough to follow algorithms and SEO practices; good old-fashioned writing, reporting and editing are still of critical importance! Four years after launch, HollywoodLife now gets 23 million unique visitors per month. Learn how it works and get take-home tips for your college-media org and future career.

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12:30-1:20 p.m. coverage in your paper. Learn how clear sound and entertaining video Double Session: Draft Day one newspaper expanded its territory to produce compelling, short — CMA Mentorship Program — covering local elections, changes Web stories. You’ll also review Kickoff in zoning and community events examples of stories that make use CMA is kicking off its mentorship — and how you can beef up your of both A and B roll and how to program, and this session will own coverage. In response, you’ll combine sound and pictures to introduce new advisers to the team. get increased reader interest and build a video that grabs viewers and If you have already signed up for the engagement, on and off campus, holds them to the end of the story. program, as a mentor or a mentee, and opportunities to interact with Bring your phones and earbuds! be sure to attend this session. We local leadership for an enriched Conference Room K, Lower Level will discuss program ideas, goals reporting experience. Ken Kobré, San Francisco State and strategies. And we will announce Liberty 5, Third Floor University pairings, have some getting-to-know Deborah Huff, Liberty University ______you time and make evening plans. ______Conference Room B, Lower Level 12:30-1:20 p.m. Kelley Callaway, College Media 12:30-1:20 p.m. Editorial and Opinion Association and Rice University How Candid Should I Be? Roundtable ______Serving as a Reference and Should your news organization Writing Student Letters of take a stand on the tuition hike? 12:30-1:20 p.m. Recommendation Gender-neutral housing policies? 10 Steps For Creating Writing letters of recommendation Cost of a burger in the union? If you A Formidable College and serving as a job reference takes help set your organization’s voice, write the editorials or manage the Newspaper time away from essential tasks, yet always-controversial columnists, join Trying to get a newspaper off the favors can have a major impact us to discuss the hows, whys and the ground? Reviving a dead on the career of your best students. please nos of the opinion section. publication? Follow these 10 Discuss whether to write and how Conference Room A, Lower Level steps — from running weekly to make students do the legwork in Kristen Rinaldi, Bloomsburg meetings with story ideas to how collecting needed information. University to wisely spend your budget — to Liberty 3, Third Floor build yourself a respectable and James Simon, Fairfield University ______professional college newspaper. Cindy Simoneau, Southern Learn from an adviser who’s been Connecticut State University 12:30-1:20 p.m. there and resurrected a defunct ______What’s it Like to Cover Jay-Z, newspaper, now an award-winning Beyonce and Celebrities at the print and online publication. 12:30-1:20 p.m. Super Bowl? Liberty 4, Third Floor Sticky or Sweet? Describing Newsday’s chief pop music critic Michael Perrota, Mercy College Food for Restaurant Reviews talks about what it’s like when ______Real food writing isn’t a Yelp review your beat requires trying to make describing pizza dough as “fresh,” sense of megastars like Lady Gaga 12:30-1:20 p.m. cheese as “artisanal” and salad and Rihanna and putting Frank Double Session: The Myth of as “crisp.” All writing benefits Ocean and Adele in context. He Objectivity from use of sensory detail, but explains how a fun beat can also Journalism students are told to be food writing relies on the ability lead to national awards and major objective in their writing. But what to offer useful descriptions. Learn projects like the impact of hip-hop in exactly does this mean? What’s to focus on descriptive language, America, which was a Pulitzer Prize wrong with subjectivity in journalism? select useful adjectives and craft finalist in 2005. Let’s talk about the mythology of creative metaphors that help clarify Riverside Suite, Third Floor objectivity and see how it may not be a sensation rather than confuse or Glenn Gamboa, Newsday the holy grail after all. bore your reader. ______Liberty 1&2, Third Floor Conference Room J, Lower Level Trum Simmons, Harrisburg Area Holly Johnson, Mercer County 12:30-1:20 p.m. Community College Community College Aggregated Sites — Getting ______the Buzz Aggregated sites like Buzzfeed 12:30-1:20 p.m. 12:30-1:20 p.m. provide loads of fun content fresh Taking Coverage Off Campus Shoot Professional-Looking from all over the Web. But how? From politics to city policies to Videos With Your Smartphone And what can you and your staff do entertainment, the campus and Learn, hands-on and in real time, to get the Buzzfeed buzz on your community can benefit from to use your smartphone to capture campus? Find out from site editors

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themselves and learn what kinds of 12:30-1:30 p.m. the pros and cons to e-publishing, content can be hits for you. The Boston Marathon: A a few tricks of the trade and some New York East, Third Floor Lesson in Photojournalistic tools to get you there. Charlie Warzel, Buzzfeed Ethics New York East, Third Floor Katie Notopoulos, Buzzfeed Visual coverage of the Boston Katie Schlientz, Bruckner Design ______Marathon posed a challenge for ______photojournalists, online producers 12:30-1:20 p.m. and media managers. Some graphic 1:30-2:20 p.m. Investigating Campus images were digitally altered. Some Journalism of Ideas: 100+ Rape In a Huffington Post were cropped. And some publishers Shocking, Crazy and Cool Collaboration held to the standard of depicting Stories An investigative journalism class reality. Learn why discussing how to Sleep texting. Squirrel attacks. tackled the issue of campus rape handle such coverage in advance Campus streaking. Hunger Games in collaboration with The Huffington and having an ethics policy can fandom. Funeral selfies. This session Post. One of their sources will join us improve your publications. — led by the author of Journalism for this session: the Amherst College Riverside Ballroom, Third Floor of Ideas, a textbook on story student whose letter to the Amherst Bradley Wilson, Midwestern State brainstorming and discovery — will college newspaper ignited a national University share a slew of eye-popping, award- examination of colleges’ treatment of ______winning stories aimed at providing rape victims. you with related ideas of your own. Conference Room L, Lower Level 1:30-2:20 p.m. Advice on how to adapt, flesh out Steve Fox, UMass-Amherst Writing Magazine Features — and digitize these ideas and others Angie Epifano, activist, writer And Getting Them Published like them will also be provided. ______A great magazine article seamlessly New York West, Third Floor blends the necessary facts with Dan Reimold, Saint Joseph’s 12:30-1:20 p.m. elements of storytelling. Learn University Advanced Analytics in Sports feature-writing structure and get ______Media ideas for enterprise features and From Bill James to Nate Silver, advice on how to get magazine 1:30-2:20 p.m. sports analytics have been brought freelance assignments from a former Timing, Light and Composition to a mainstream audience over the editor-in-chief of House Beautiful, of Great Photography last decade. Find out how number- Traditional Home, Southern Accents TLC — tender loving care. crunching and big data have and Art & Antiques magazines. Photography, and photojournalists, transformed the way sports fans Conference Room F, Lower Level certainly need TLC. But they also engage with their favorite teams and Mark Mayfield, University of need to understand TLC — timing, players. Learn about the tools and Alabama light and composition. The author services that sports journalists are ______of the Great Picture Hunt will go depending upon to keep up with the over some of the basics of quality times (calculators not required). 1:30-2:20 p.m. photojournalism with tips for New York West, Third Floor The Career Blogger experienced photographers and Rob Shaw, Bloomberg Sports Plenty of journalists get their start beginners alike. ______on blogs, but what about writers Riverside Ballroom, Third Floor who want to stay there? Hear the David LaBelle, Kent State University 12:30-1:30 p.m. how and why from both bloggers ______Journosaurs and Techphobes: who run their own sites and those You Can Do Video who write and edit for others. 1:30-2:20 p.m. Your student media site needs Conference Room C, Lower Level Web Writing for Entertainment video content. If you have a Dan Nosowitz, freelance blogger Arts and entertainment writers have smartphone and iMovie, you can Charlie Warzel, Buzzfeed taken the Web by storm, providing create compelling and entertaining Katie Notopoulos, Buzzfeed in-depth coverage and discussion of videos. We’ll show you how. Please ______nearly every show, game, movie and bring your smartphone and laptop book under . Learn from a (installed with iMovie) to this session. 1:30-2:20 p.m. UPROXX pro how to capture and use Conference Room E, Lower Level Interactive Design your unique voice as a reviewer and Adam Crisp, Savannah College of Have an iPad or Kindle? You’re write compelling web copy on A&E. Art and Design just part of the growing number of Conference Room K, Lower Level readers who are turning to e-readers Brett Michael Dykes, UPROXX for the latest headlines. So how can your hard copy pub compete? Learn

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1:30-2:20 p.m. building among yearbook staffs. 1:30-2:20 p.m. Pulling the Trigger at Mashable: While newspaper staffs are typically Newsroom to Classroom: Be Fast AND Accurate together at least two or three times Meeting the Challenges of the As associate editor at Mashable, a week, if not daily, yearbook staffs First Three Years the speaker (a college EIC five years rarely get the time to bond. This pair While all new professors face ago), decides how breaking news will talks about how they get their staff challenges in balancing teaching, be covered. The angle is important, to gel, from a beginning-of-the-year research and service, college media getting online quickly is important — retreat to weekend work sessions advisers face a greater challenge as but accuracy is most important. She and, of course, pizza. they try to avoid having their media says, “A lot of my job is determining Liberty 4, Third Floor duties become an open-ended what is accurate and when to pull Steven Chappell, Northwest obligation that drains time from other the trigger on it, which is exhilarating Missouri State University needs. Veteran advisers offer tips on to say the least.” Learn to apply her Kelsey Schriver, Northwest Missouri multitasking and getting ready for the tips in your media. State University promotion and tenure process. Conference Room D, Lower Level ______Liberty 3, Third Floor Amanda Wills, Mashable James Simon, Fairfield University ______1:30-2:20 p.m. Cindy Simoneau, Southern Writing for Television and Connecticut State University 1:30-2:20 p.m. Film 101 ______In the Right Light You’ve got an amazing idea for a TV So you’ve got the fancy DSLR show or student film but have no 1:30-2:20 p.m. camera, the skills and the idea how to begin writing the script. Up Against The Wall: assignment. How do you make sure Learn the basics of screenwriting Trying to Get Along you nail the lighting? Learn how to from a pro who has had a variety With Private-College create dramatic lighting in the field, of films in development, including Administrators away from a studio, and do it quickly a project produced by Martin Student journalists at private schools and efficiently so you can meet your Scorsese, and television writing — both religious and secular — face deadline and deliver a killer image. credits that include work for CBS, unique challenges. The key is to Riverside Suite, Third Floor Fox and Columbia Tri-Star. He work with campus leaders for a clear Richard Belcher, Soho will share the tips you need to get understanding about the rights and Photography that idea on the page and into limitations that will shape coverage production. ______of the news on campus. Student Conference Room I, Lower Level journalists will learn practical tips to John Warren, New York University 1:30-2:20 p.m. produce the bylines and headlines After the Big Time, Writing ______they need, no matter what the Freelance challenges. This former Wall Street Journal 1:30-2:20 p.m. Conference Room A, Lower Level reporter worked overseas, A National Student Media Terry Mattingly, Scripps-Howard covering business stories and Initiative on Rape and Washington Journalism other complicated content for Some college-media students have Center BusinessWeek, SpiegelOnline, done great work investigating issues ______USA Today and FastCompany.com. about rape. How do we help more Now, as a professor and adviser, journalists do this important work 1:30-2:20 p.m. and share training and resources? he likes to keep his hand in the Swag Swap Do we need a loose coalition, a business as a freelance writer and You’ve got cool stickers, buttons, reporting project or a national editing a blog for Forbes.com. ping pong balls, stadium cups, pens, conference? Hear about our Learn what it takes to compete for a canteens, pith helmets, throw pillows progress and help us brainstorm the print or online piece in the world of ... you get the idea. Bring your best next steps. freelance. promo stuff and swap it out for Conference Room L, Lower Level Conference Room J, Lower Level cool stuff from other college media David Simpson, Georgia Southern Paul Glader, King’s College outlets. We’ll also share stories University ______about which promotional items work Susan Zake, Kent State University and why, compare vendor success Frank LoMonte, Student Press Law 1:30-2:20 p.m. and horror stories and discuss Center Creating Cohesion With Your how your swag is, or should be, a Yearbook Staff reflection of your media outlet. A veteran yearbook adviser and a Conference Room H, Lower Level yearbook editor-in-chief discuss tips, Jim Hayes, Vanderbilt University and tricks and techniques to teamwork College Media Association

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2:30-3:20 p.m. outlets: Why shouldn’t your staff use 2:30-3:20 p.m. Radio Engineering: Ask them to expand the yearbook’s reach Television Show Development An Expert & Facility Tour on campus — and connect to alumni Learn how to get your idea from An essential Q&A session with an to unload those books in storage? concept to production, tailor a show engineering expert who will discuss Liberty 4, Third Floor for your campus audience and create the current and future state of radio Steven Chappell, Northwest evaluation techniques for new and technical operations, studio design Missouri State University existing shows. A professional who and other critical technological ______has been a studio and network issues facing college radio stations. executive, media consultant and After the session, attendees 2:30-3:20 p.m. producer and helped developed are invited to walk to the Clear Lost in Transition: What such shows as Rescue Me, Nip/ Channel facilities for a guided tour. You Missed in Journalism’s Tuck, The Shield and Murphy Brown Conference Room H, Lower Level Metamorphosis will lead you through this condensed Jeff Smith, Clear Channel Media & The segue from print to multimedia master class on TV programming Entertainment has been so rapid that many rising and concepts. ______journalists don’t know the traditions Conference Room I, Lower Level that built the industry. Through Gerard Bocaccio, New York 2:30-3:20 p.m. slides, video and narration, we’ll University The Media Advisory Board: examine and deconstruct seminal ______How to Prevent a Potential events in American journalism 2:30-3:20 p.m. Friend from Turning Foe and look for parallels among A media advisory board can help a eras, including our digital age. A One-Man Band student media organization maintain Conference Room K, Lower Level It’s no longer about just taking professional standards, select Warren Baker, Champlain College pictures. Today’s photographer must editors and deal with calamities. The ______also be a streetwise explorer and authors of a CMA research report understand emergency responder on advisory boards offer tips on 2:30-3:20 p.m. radio codes. The life of the visual creating such a board, making it as It Doesn’t Have to Be Lonely journalist is in his vehicle — a rolling office in the tradition of the great productive as possible and using it at the Top chaser “Weegee.” Explore what can as a buffer in times of crisis. They say it’s lonely at the top. But be done on the move, from photo, Liberty 3, Third Floor it doesn’t have to be. Sometimes, video and editing to transmitting and Lei Xie, Fairfield University two leaders are better than one. how social media and the web are Loan Le, Fairfield University In this session, we’ll discuss the the new frontier. ______advantages of having an editor- Riverside Ballroom, Third Floor in-chief and managing editor Todd Maisel, 2:30-3:20 p.m. working together to deal with staff ______Learning From Your Peers drama, deadlines and all other Collegiate newspapers nationwide aspects of newspaper production. 2:30-3:20 p.m. do great work. Let’s see how you can Conference Room A, Lower Level adapt coverage and design ideas Ann Williams, Marywood University “I Can’t Get a Job/Date/ from your peers to make your own Autumn Granza, Marywood Security Clearance Because of publication even better. Come ready University Your Website!” to be inspired and to take home ______What’s a Web editor to do when the dozens of ideas to your staff. dreaded (and inevitable) call comes Conference Room E, Lower Level 2:30-3:20 p.m. demanding you remove someone’s Randy Stano, University of Miami Chicken Salad II: Extreme name, photo or comment from your ______Makeover site? When the writer of a story or We’re going to gut a dozen student column wants you to take it down? 2:30-3:20 p.m. newspapers in less than an hour. What if you published news of Why Your Yearbook Needs We’ll tear down their front pages someone’s arrest, but find out later the charges have been dropped? Social Media and redesign everything — including Do you have to remove the story? Take your yearbook to the next level the name of the paper. We’ll rewrite Here’s what the law says about your through social media. Use Twitter, every headline and every lead. If responsibility for “unposting” content Facebook, Pinterest and other social you don’t like what you see, make a from your website. media to promote your yearbook’s compelling counterargument and win Conference Room F, Lower Level content, find new stories, expand some Mardi Gras beads. Frank LoMonte, Student Press Law sales and enhance distribution. New York West, Third Floor Center Social media are already used Michael Koretzky, SPJ national by your campus’s breaking news board member

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2:30-3:20 p.m. through how to do budgets and learn insider information on how Preparing for a Career in obtain funding; how to set up to make their resumes pop among International Reporting a governance plan; and most the other applicants. Examples of covering the world, how can aspiring importantly, how to manage your well-designed resumes, portfolios, journalists prepare to manage the publication’s image and must-have tools of the trade logistics, research and planning for on campus through navigating will be available. In the second half foreign assignments and to delve campus politics and building of the session, students’ resumes/ into the craft of reporting across alliances. portfolios will be critiqued. Make cultural lines? Develop sources and Conference Room C, Lower Level sure to pack yours! story ideas. Bonnie Thrasher, Arkansas State New York East, Third Floor Conference Room J, Lower Level University Katie Schlientz, Bruckner Design Lonnie Isabel, CUNY Graduate ______School of Journalism ______2:30-3:20 p.m. 3:30-4:20 p.m. Finding Badass Stories Programming, On-Air, Music, 2:30-3:20 p.m. Learn how to find and write News: Everything You Wanted Making the Spiritual Relevant fascinating sports stories from a New to Know About Professional on Campuses York Times bestselling author. He’s Radio But Were Afraid to Ask Most college newspapers have published seven books, including The assistant program director, enough to deal with simply trying Badasses, a history of the Oakland music director and on-air talent for to cover the news, but Christian Raiders of the ’70s, and a bio of New York City’s 103.5 WKTU will college newspapers take on the basketball legend Phil Jackson. He pull back the curtain for a fun and added dimension of wrestling with has a YA novel on tap for fall and his engaging hour of war stories, tips spirituality and faith. How can a dark musical about the NFL, Gimme and insights into the magic that religious newspaper adroitly write That Ball, is being developed by is professional radio. Learn how news from a faith perspective? Let’s Bard College. to get noticed and start on your discuss how producing the paper Conference Room L, Lower Level road to success in the industry. itself, from writing and editing to Peter Richmond, author and Conference Room H, Lower Level printing and everything in between, journalist Bartel, WKTU 103.5 FM can be a spiritual practice. ______Liberty 1&2, Third Floor Kevin Pinkham, Nyack College 2:30-3:20 p.m. 3:30-4:20 p.m. ______Out of the Purple Haze and What Are Sports For? Rolling in the Green: Marijuana In 21st century America, sports are 2:30-3:20 p.m. and Student Newspapers a pastime, a distraction, a business Trespassing in the Middle East The Seattle cops gave out bags of and a religion. For better and worse, A panel of educators will discuss Doritos at this year’s annual Hemp sports are the theater in which we street cred, riots, underground Fest: Times have changed. Now play out what it means to be human. beauty, corrupt re-elections and it’s not just High Times covering ESPN’s writer-at-large answers your why the love for storytelling and the the business of pot, but college questions about sports, writing and truth continues to transform a vital media. Sour diesel sale, superstores writing about sports. strategic region of the globe from the with shopping carts, re-purposed New York West, Third Floor business pages to the front pages dental tools, dabz, organic, public Jeff MacGregor, ESPN of The New York Times, Wired and safety laws, nanograms, and ______WikiLeaks 2.0. more, including editorial content Riverside Suite, Third Floor and revenue streams for student 3:30-4:20 p.m. Rich Riski, Peninsula College newspapers. Do you want color in The Venn Diagram of Teacher/ Joanne Lisosky, Pacific Lutheran that ad? Producer University Conference Room B, Lower Level Want to tell the world’s stories? Do Rosemary Armao, CUNY Bonne Smith, Peninsula College you have your tools (camera, audio ______recorder, notepad) nearby at all times? Molly Haley lives like this, 2:30-3:20 p.m. 2:30-4:20 p.m. and it has translated into a career as University 101 — Relationships Double Session: Resume someone who teaches young people on Campus Design Magic these skills and ways. Learn how to You’re the one stuck between a Put your best foot forward! Create find the balance between producer rock and a hard place ... I mean the a resume and portfolio that will and teacher. news staff and your administration. get you in the door. In the first Riverside Suite, Third Floor A veteran adviser will guide you half of the session, students will Molly Haley, The Telling Room

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3:30-4:20 p.m. outlet is no longer your career legal questions about anything from Newsroom Hunger Games: goal. That’s OK. You’re a master copyright law to the regulation of How to Run Toward (and communicator, which opens more promotional spots on noncommercial Catch) the Fire Are you a tribute than just newsroom doors. Get stations. out to win at all costs or one who will career tips from a former Ball State Conference Room F, Lower Level inspire a revolution? If you’ve got any University editor in chief, who now Frank LoMonte, Student Press Law hopes of leading your news staff into hires and runs product at one of Center revolution — that is, reporting news NYC’s hottest startups and runs the ______as a team — you’ve got to work largest Pride March in the nation. together. Learn strategies for team- Conference Room K, Lower Level 3:30-4:20 p.m. building and keeping the presses David Studinski, Sailthru Covering Touchy Topics free, including techniques for staff ______See real-world examples and explore training, planning coverage and case studies to think about the ways maintaining a consistent message. 3:30-4:20 p.m. you cover disasters and tragedies. Conference Room L, Lower Level Features That Rock An ethicist will demonstrate a model Lindsey Wotanis, Marywood So what is a feature story, anyway? that can be used in covering such University And how do feature writers go about touchy topics as student government Andrea Frantz, Buena Vista getting ideas and turning them into scandals, suicide, financial abuse University pieces that readers will remember? and controversy in general. ______Let’s walk through that process, Conference Room A, Lower Level highlighting such essential tasks J. Duane Meeks, Palm Beach 3:30-4:20 p.m. as seeing a story; developing an Atlantic University Weirdest Ways to Get the Sale approach; identifying and working ______When it comes to approaching with sources; planning, writing and prospective advertisers, a one-size- rewriting; and holding readers’ 3:30-4:20 p.m. fits-all method just doesn’t apply. For interest. You’ll leave with tips on Same Differences better or worse, success in sales is getting started, dos and don’ts and Two of the biggest differences as much about psychology as it is a list of story ideas that will work on between public and private about the product you’re selling. The just about any campus. institutions are funding and First publisher of a nationally acclaimed Liberty 4, Third Floor Amendment rights. But what about newsstand magazine will lead this Richard Conway, Nassau navigating the bureaucracy, dealing interactive discussion on strategies Community College with administrators and protecting to get the sale, from “tried and true” ______student editorial independence? to “I can’t believe that worked!” Two advisers who have worked in Liberty 5, Third Floor 3:30-4:20 p.m. both the public and private realms Laura Ward, Adirondack Weddings, Advertising 101 will share their stories, struggles and SUNY Plattsburgh Need help selling ads? Let’s start successes. ______from the very beginning with the Conference Room C, Lower Level basics of print and online advertising. Allison Bennett Dyche, Appalachian 3:30-4:20 p.m. Learn the jargon and how to set State University How to Use SmartWatches prices and get started selling ads. Kelley McGonnell Callaway, Rice and Google Glasses for News Conference Room B, Lower Level University Brad Arendt, Boise State University Reporting ______

From the pages of comic book icon ______3:30-4:20 p.m. Dick Tracy, meet the smart watch.

Participants will get a crash course 3:30-4:20 p.m. Crown Awards Presentation Celebrate the Columbia Gold and in how this and other now-available Getting the Shot Without Silver Crown Awards as they are technology can help journalists do Getting Arrested: Access Law announced for the first time and their jobs and see examples of good for Broadcasters presented to winners. Work from use. With prosecutors filing criminal each winning publication will be Liberty 1&2, Third Floor charges against people for nothing shown. (You’ll also learn how you Markus Pfeiffer, Regent University more than videotaping police on duty, broadcast reporters and can enter the new, all-digital process ______for the 214 individual categories of producers need to know their legal rights to gather news — and where CSPA’s Gold Circle Awards for 2013- 3:30-4:20 p.m. 14.) How to Use a Journalism those rights end. We’ll provide updates on the latest court rulings Conference Room D, Lower Level Degree Outside of Journalism involving “wiretapping” of police Edmund Sullivan, Columbia “What do you want to do after in public places and answer your Scholastic Press Association graduation?” Maybe a news

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3:30-4:20 p.m. a panel of pro judges) will be posted love for television sports into a Turning Dull Data into Exciting on the CMA website in about two career at ESPN? Maybe you’ve Visuals weeks. produced a great sitcom for your Infographics are everywhere. They’re Riverside Ballroom, Third Floor campus station and hope to a great way to share information, Bradley Wilson, Midwestern State parlay that into a job in Hollywood. especially data that’s hard number University Rachel Abeshouse did just that, driven and hard to digest. We’ll ______combining her passion for children’s explore how infographics transform programming and her experiences data to tell a story your readers 3:30-4:20 p.m. in college TV into a career at will fi nd compelling; concepts Journalism Internships in Nickelodeon. Learn tips and design elements essential for Washington D.C. on maximizing internships, creating infographics; and how to Most D.C.-based journalists got their networking, continuing education make your infographics stand out in starts with solid internships. Learn and more that can help you transfer a crowd. the ins and outs of a successful your college media love into a Conference Room E, Lower Level journalism internship in our nation’s profession. Helen Dear, Carbone Smolan capital and how you can be on the Conference Room I, Lower Level Agency top of the list when a position opens Rachel Abeshouse, Dora the Explorer/Dora & Friends, ______up. Conference Room J, Lower Level Nickelodeon 3:30-4:20 p.m. Joe Starrs, The Institute on Political ______NYC Shootout Closing Journalism After photojournalists have spent ______9-11 p.m. two days fulfi lling the assignment, Advisers Only: pro photographers and instructors 3:30-4:30 p.m. Meet in the Suite will critique their work. The group will From Passion to Profession: See details below … also select a class favorite. Come to Turn Your College Media Sheraton presidential suite, 2150 the closing keynote to see a variety Experience into a Job Rachele Kanigel, College Media of the photos. Winners (selected by Wondering how you can turn your Association

9-11 p.m. Friday Sheraton presidential suite, 2150 Advisers Only: Meet in

the Suite

Join the CMA president, board of directors, Advisory Council and HQ staff for an advisers-only gathering. Enjoy the 21st-fl oor view, drinks, snacks and camaraderie. Meet other advisers and catch up with those you only see at convention.

Rachele Kanigel, College Media Association

42 8-9 a.m. through the very medium that What makes an in-depth story; the PHIL14 and NYC15 employs them. difference between news stories, Planning Meeting Conference Room B, Lower Level documentaries and features; Members of the CMA Convention Paul Glover, Henderson State characters’ role in great stories; the Programming Committee will meet University etiquette of pitching and a guide to discuss ideas, deadlines and Michael Ray Taylor, Henderson to pitching human interest stories; numbers for CMA’s NYC15 and State University the best ways to deal with editors the 2014 Fall National College Kelley Callaway, Rice University and subjects; deadlines; enhancing Media Convention in Philadelphia. ______stories with photography; and Interested in brainstorming or getting keeping things professional. involved? Join us to work! 9-9:50 a.m. New York West, Third Floor Check app for location. The Revolution Will Not Emon Hassan, Narratively Lori Brooks, College Media Be Televised: Redefi ning Rebecca White, Narratively Association Minorities in Media ______The American mainstream media often offer slanted depictions of 9-9:50 a.m. 9-9:50 a.m. minorities or marginalized peoples. Keys to Blogging and Student Television Critiques How do alternate media combat Freelancing as a Career Your TV show has been seen by your these biases? Learn ways to Sometimes you don’t feel like adviser or professor, your friends reappropriate these depictions working for anyone. This speaker and even your mom. But you still by establishing your own media says there’s nothing wrong with that. want an unbiased opinion on what platforms and ultimately rewriting Let’s talk about how to start your you’re doing well and what you can the rules of media ... and learn about own blog and tap into the freelance do better. Bring your show on a fl ash revolutionaries who are paving the world so you can dictate your career drive in QuickTime format and have way. on your terms and your time. a former television producer turned Liberty 3, Third Floor Conference Room J, Lower Level veteran media adviser give you a Elise Peterson, SaintHeron.com Scooby Axson, SI.com quick and constructive critique. Adeshola Adigun, SaintHeron.com ______Conference Room I, Lower Level ______Jim Hayes, Vanderbilt University and 9-9:50 a.m. College Media Association 9-9:50 a.m. The C Word (Critiques) ______How Do You Teach Writing? Whether you advise print or online, How do you teach your students daily or weekly, you’ve always got 9-9:50 a.m. to write like journalists when their to be ready with feedback for your Land an Internship or Job With favorite adjective is “cool,” they students. But how? Learn the best a Cutting-Edge Web E-Portfolio don’t read newspapers, they seem ways to reach and connect with A new-media wonk and experienced to love the “college-essay” format students so they’re eager to hear adviser will showcase examples of and/or they don’t know what news your notes instead of dreading your solid media portfolios and provide is anyway? Get advising tips and red pen. suggestions on what you’ll need in lesson plans that will push students Conference Room L, Lower Level yours. He’ll also walk you through to identify the news, excise opinion, Jessica Clary, SCAD Atlanta the pros and cons of various website grip the reader and never let go. This 9-9:50 a.m. options. Come ready to take notes. session is intended for advisers, Student Radio Critiques Liberty 1&2, Third Floor but editors looking to improve their You’ve listened, your adviser Markus Pfeiffer, Regent University reporters’ writing are welcome. has listened, your friends have ______Conference Room C, Lower Level listened ... even your Aunt Sue Chris Evans, University of Vermont tuned in once. But you still want 9-9:50 a.m. ______an unbiased opinion on how you can make your radio show better. The Fruit That Ate Itself Bring your aircheck on a fl ash drive You have a great media outlet but 9-9:50 a.m. in MP3 format and have a New for some reason, a couple of your Go Big or Go Home: An Inside York radio professional give you a best staffers start to bash it — to Guide to Crafting Long-Form, quick and constructive critique. the public! Discuss strategies for Human Stories Conference Room H, Lower Level dealing with staff members who air Learn a step-by-step guide for Bartel, WKTU 103.5 FM the station’s or paper’s dirty laundry long-form journalism, including:

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9-9:50 a.m. 9-9:50 a.m. 9-9:50 a.m. Be an Aberration Advertising and the Art of Getting Published in CMR We’re young journalists, sick of Communication Want to publish research or other being told to become lawyers and Advertising legend Bill Bernbach articles about college media? Want attorneys. A year ago we created said, “You won’t be interesting to get more involved in CMA through the student-run, feminist media unless you say things imaginatively, participation in College Media empire, Aberrance Quarterly (AQ). originally, freshly.” See how Review? Then come to this session Rated No. 2 on a Huffington Post advertising can be both artful and to chat with the CMR editor. Best Five Things That Happened in effective with an advertising pro who Conference Room A, Lower Level 2013 blogpost, AQ is only beginning. has worked on a variety of accounts, Bob Bergland, Missouri Western Hear us, join us and become a chic including Volvo, Charles Schwab and State University feminist. Napa Auto Parts. ______Liberty 5, Third Floor Conference Room K, Lower Level Alexa Pence, duPont Manual High Jennifer Perry, Publicis Kaplan 9-9:50 a.m. School Thaler Making The Most Out Of Your Julian Wright, ______Internship Steve Squall, freelance photographer In such a competitive field, an 9-9:50 a.m. internship is no longer optional — it’s Ashley Burkett, University of Online Advertising: Stop Louisville essential. But once you’ve landed Looking for the Silver Bullet your internship, how can you make ______Learn the basics of online advertising it about more than just grabbing and why it’s more important than coffee and schlepping samples? Get 9-9:50 a.m. ever to start figuring it out. See how real-world advice on maximizing your Things We Swear By, Gen J others in college media are trying to time as an intern, including how to Edition solve this puzzle and contribute with work with and learn from editors and Generation J is you: the generation your own ideas. how to score a byline, too. of journalists getting ready to set the Riverside Ballroom, Third Floor Riverside Suite, Third Floor world on fire. It’s also a Society of Paul Wilson, TownNews.com Annie Tomlin, freelance editor Professional Journalists community, ______a home for all journalists in their first

10 years of “real life.” Learn from 9-9:50 a.m. 9-9:50 a.m. two Gen J’ers about the tools you Follow the Ball Living the (Pipe) Dream have and how to use them, digital Do you ever feel like your book Landing a gig at Entertainment branding, how to keep your identities covers the same old same topics Weekly seemed like a pipe dream professional (and fun) and what year after year? Take advice from a few years ago. Fast forward things you need to do to get hired in the coach and follow the ball. Tell a through all the internships, nos and this job climate. homecoming football game from the the invention of the iPad, and that New York West, Third Floor ball’s perspective or the party from dream is now a reality. Hear how an Victoria Reitano, Telepictures the perspective of the keg. Come Oklahoman made the move from Andrew Seaman, Thompson to this session to learn new ways to Tulsa to NYC. We’ll talk about how Reuters cover your campus and how to spin to make it in the magazine industry ______the stories that run every year. fresh out of college, and then have Liberty 4, Third Floor a Q&A session for all your burning 9-9:50 a.m. Charlotte Turtle, Western Kentucky questions. Seriously. Ask her University How to Be a Watchdog: Using anything! Public Records Requests to do ______Conference Room D, Lower Level Great Stories Breia Brissey, Entertainment Weekly Was the professor who quit teaching 9-9:50 a.m. ______in the middle of the semester fired The Good, the Bad and the

for trying to date his student? Did Really, Really Ugly 10-10:50 a.m. the board hide negative comments Color can make or break a story about the president from the public? package, and understanding how Word Smarts: Turning Did the university discipline four to use color effectively is more the Corner From Awful to of the starters on the basketball complicated than you might think. A Awesome team who were arrested? Learn brief explanation of how colors have In today’s whirlwind of speed and how to use public records to hold both positive and negative meanings splash, it is easy to lose track of your university accountable. will lead to discussion, analysis and the substance of your media outlet. Conference Room F, Lower Level examples. Avoid Skittles vomit and Learn how to improve content and Frank LoMonte, Student Press Law discover the power of effective color. make every paragraph come to life. Center Conference Room E, Lower Level Investing a little time in your writers Susan Zake, Kent State University Linda S. Puntney, Herff Jones now will save hours of frustration

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later. Using tips and tactics from our be tougher to accept and involves YouTube account. This approach university writing center, we’ll show higher stakes. Learn how to navigate could save the day when a backpack how to get beyond the one-time fix this rough terrain from an editor- reporter is on deadline without all her and build a staff of skilled, confident in-chief and adviser who have trod equipment.. writers that keep your readers it — through a campus-diversity Liberty 1&2, Third Floor coming back. issue that became embroiled in Markus Pfeiffer, Regent University Conference Room B, Lower Level controversy. Discuss if this kind of ______Mary Bernath, Bloomsburg reaction might be prevented and University whether such heated response from 10-10:50 a.m. Rae Meade, Bloomsburg University student readers is actually a positive Roundtable for New Advisers Adina Evans, Bloomsburg University sign. Any questions you forgot to ask? ______Conference Room L, Lower Level What if your newspaper is a class? John Capouya, University of Tampa How do you work within student 10-10:50 a.m. Jessica Keesee, University of affairs? What if you don’t have a Breaking in as a Woman: How Tampa journalism program? Still in need of Today’s Female Journalists Paola Crespo, University of Tampa some more mentoring in your new are Defying Odds and Taking ______job as advisers? Join these veteran

Names advisers for an informal discussion 10-10:50 a.m. How do you break into the industry about your new position and its as a woman? Find out how to The Shape of Things to Come: quirks. overcome very real obstacles, with Structuring Literary Journalism Conference Room C, Lower Level anecdotes from female professionals Stories Sally Renaud, Eastern Illinois in the news industry. And everyone Writers and editors: Learn the six University can benefit from learning how to basic shapes stories can take (from Bonnie Thrasher, Arkansas State use skills and assets, how to be circles to weaves) and become University persistent and how to value personal familiar with the concept of a ______perspective if it is unique, instead of governing metaphor as a structuring seeing what makes you different as a device. Walk away understanding 10-10:50 a.m. disadvantage. how to put these literary tools to Never Use Comic Sans. Conference Room D, Lower Level work in your stories. Never. Ever. Rebecca White, Narratively Liberty 5, Third Floor Type is all around us. Good type. ______Pat Miller, Valdosta State University Bad type. Learn what sets the good, ______the bad and the ugly apart. Your 10-10:50 a.m. guide has worked for more than The Amazing and Awesome AP 10-10:50 a.m. nine years in leading global Style News Quiz Picture Stories: More Than advertising agencies developing and Do you know the eight states that are Just a Group of Pictures producing concepts for digital, print never abbreviated? Are you a copy Telling stories with photographs and TV. editors best friend? If you caught isn’t easy. And it certainly doesn’t Conference Room K, Lower Level that error and love game shows, then mean just grouping together related Jennifer Perry, Publicis Kaplan this session is for you. All students images. The author of the Great Thaler are welcome to compete in this Picture Hunt will show you how ______quiz based on the Associated Press to tell stories that will capture the Stylebook. The rules are simple: viewer — through time, location or 10-10:50 a.m. Answer the most random AP Style other meaningful ways — and leave Publishing: Becoming a questions to win. The last person them wanting more. Career Book Lover standing wins a spectacular prize Riverside Ballroom, Third Floor With a double major in graphic and bragging rights. David LaBelle, Kent State University design and writing, this speaker #APQuiz. ______developed her equal passions in Liberty 3, Third Floor visual and language arts while still in Geoff Carr, North Idaho College 10-10:50 a.m. college ... and then got a career that ______Online Video Editing: the encompassed both. Covering a basic Latest YouTube Tool for outline of the publishing structure, 10-10:50 a.m. Journalists she’ll help attendees see their own Are You Ready for the Imagine you are reporting in the journeys into the niches that best fit Backlash? field with only a smartphone. Learn their talents. Some negative feedback about your how you can work quick and dirty Conference Room J, Lower Level student press work is expected, but — upload the video to YouTube Jordan Wannemacher, Columbia backlash from fellow students can and edit the clip using only your University Press

45 S A T U R d A Y 1 5

10-10:50 a.m. 10-10:50 a.m. and much more. Cashing In: A Roundtable on Student Radio Roundtable Conference Room I, Lower Level Compensation in the College Bring your ideas, your questions Sarah Violette, Quinnipiac University Newsroom and your complaints to discuss the ______We want to get you paid — or paid joys and challenges of college radio more — for your work! Come ready in this students-only roundtable 10-10:50 a.m. to discuss strategies for pursuing discussion. Get together with Designing Your Redesign compensation for student newspaper colleagues from around the country So, you want to redesign, but where staffs, particularly those who have to discuss recruiting new DJs, do you start? A good redesign previously been unpaid. Based on programming, promotions and much is driven by solid research and our research and own experiences, more. feedback from your readers. Learn panelists will offer ideas on how to Conference Room H, Lower Level how to get the opinions you need work around the most common and ______and then how to translate them seemingly insurmountable obstacles. into positive design upgrades and We’ll share compensation models 10-10:50 a.m. modifications that refresh your pages from schools across the country and Student Television Roundtable and readers. Make your redesign fab, outline what may be the right fit for Bring your ideas, your questions and not flab. your outlet. your complaints to discuss the joys Conference Room E, Lower Level Conference Room F, Lower Level and challenges of college television Jessica Clary, SCAD Atlanta Jennifer Spinner, Saint Joseph’s in this students-only roundtable ______University discussion. Get together with your Marissa Marzano, Saint Joseph’s college TV colleagues from around 10-10:50 a.m. University the country to discuss programming, Turbocharging InDesign Elizabeth Stone, Fordham College promotions, equipment, technology To design and produce print media,

A One-Stop Shop for College Media The new collegemedia.org features

• media news • college media job postings • top industry blogs like Dan Reimold’s College Media Matters, Kenna Griffin’s Prof KRG and Bryan Murley’s Center for Innovation in College Media and periodic posts from other college media bloggers • a variety of member services: CMA code of ethics, adviser advocacy efforts, a mentorship program, College Media Review, awards and ways to get involved • resources for the whole college-media world: contests, grants, events, media internship and job listings, Friday Freebie roundups of media tutorials, software, fonts, design resources and more. Bookmark collegemedia.org and visit it often for new news, resources and information.

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you need to know InDesign, in and 10-10:50 a.m. 11 a.m.-noon out. Learn tips to make your hands 10 On-The-Job Social Media Saturday Keynote move your mouse and fly over your Commandments Michael Skolnik keyboard as quickly as your mind Almost everyone uses Instagram See details below … comes up with ideas. The man who and Twitter, but *how* you use social Metropolitan West, Second Floor wrote the course on working faster media can make all the difference in ______and smarter in the software will show your career. This session will explore you how, for print and mobile. how to use social media to boost Noon-12:30 p.m. New York East, Third Floor your chances of success — along David L. Adams Apple Awards Joseph Caserto, Joseph Caserto with highlighting common mistakes Following Michael Skolnik’s keynote, Art Direction + Design many people make. see which people and pubs are the ______Riverside Suite, Third Floor best of the best in NYC as CMA Annie Tomlin, freelance editor hands out its David L. Adams Apple 10-10:50 a.m. ______Awards. Cheer on your friends, size 50 Sites For Journalists up your competition and maybe take A rapid-fire list of 50 web tools and 10-10:50 a.m. home a trophy of your own. apps for journalists: From Doodle The Same but Different Metropolitan West, Second Floor to , you’ll find tools to help The best work is inspired, not College Media Association share and discover content, find stolen. Yearbook staffs will examine ______sources and create interactive stories professional designs, including plus spend a few minutes wasting magazines and other media, to help We hope you have enjoyed time with some good old-fashioned them create an amazing backdrop CMA’s Spring National fun on the interwebs. to the story of the year. Coverage College Media Convention New York West, Third Floor of the same annual topics doesn’t NYC14 Andrew Seaman, Thompson have to look or read the same. Reuters Get creative and find your own Victoria Reitano, Telepictures inspiration. THANK YOU Liberty 4, Third Floor for attending and Linda S. Puntney, Herff Jones safe travels!

11 a.m. Saturday

Michael Skolnik Metropolitan West, Second Floor How to Change the World Michael Skolnik has a message for young Americans: You can change the world, starting today. And he knows firsthandthat journalism can be an important part of that change. Drawing on his film and journalism background, Skolnik launched the “He Has A Name” campaign to carry the torch for an issue that directly affects his generation: gun violence. He uses Twitter and GlobalGrind. com to personalize violence and other issues and to engage his audience to become part of the solution. His roles as journalist, advocate and political director for hip-hop pioneer Russell Simmons lead to regular appearances on news networks to discuss issues affecting young Americans — and to the corridors of power, including the White House. Come hear an uplifting vision for the power of journalistic advocacy. And prepare to be challenged to do something to change the world. 47 48 49

Mentorship Program CMA connects its members with peers across the country in a variety of ways, including this convention. Consider joining CMA’s Mentorship Program to make even more meaningful connections. New advisers: Build a relationship and learn the ropes with a help of a veteran adviser. Veteran advisers: Reach out to new professionals in our fi eld and share your expertise. Learn more: collegemedia.org/mentorship

CMA Past Presidents CMA Lifetime Members Norman D. Christensen David Adams 1955-57 1987-89 Robert R. Adams University of Miami Kansas State University Steven E. Ames Frank W. Gill Lesley Marcello John C. “Jack” Behrens 1957-58 1989-91 Wayne State University Nicholls State University Eddie Blick Karen L. Bosley Donald E. Swarts Laura Widmer 1958-59 1991-93 Jan T. Childress University of Pittsburgh Northwest Missouri State University J. William Click Donald R. Grubb Ron Johnson Don Corrigan 1959-62 1993-95 Northern Illinois University Kansas State University Abdollah Farrokhi

John A. Boyd Jan Childress Annette Forbes 1962-64 1995-97 Robert C. Gremmels Indiana State University Texas Tech University Greg Harrell Herman R. Estrin Mark Witherspoon Judith H. Jolly 1964-66 1997-99 Newark College of Engineering Southern Methodist University Josephine Wooden Kell K.P. Orman Chris Carroll David L. Knott 1966-67 1999-2001 Joe T. Kovach Texas Tech University Vanderbilt University William M. Lawbaugh Dario Politella Jenny Tenpenny Crouch 1967-69 2001-2003 Terry Lawhorn University of Massachusetts Middle Tennessee State University Richard C. Lytle Reid Montgomery Kathy Lawrence McCarty John B. Manbeck 1969-71 2003-2005 Lesley W. Marcello University of South Carolina University of Texas at Austin Kathy Lawrence McCarty J.W. Click Lance Speere 1971-75 2005-2007 Blaine D. Moody Ohio University University of Illinois-Edwardsville Charles M. (Tod) Oliver Lillian Lodge Kopenhaver Ken Rosenauer Linda C. Owens 1975-79 2007-2009 Florida International University Missouri Western State University Pat Parish Thomas C. Pierce Nancy Green Sally Renaud 1979-83 2009-2011 Fran Quigley University of Texas-Austin Eastern Illinois University Frank Ragulsky Richard Sublette David Swartzlander John David Reed 1983-85 2011-2013 University of California at Doane College Nils Rosdahl Los Angeles Ken Rosenauer David Knott Ronald E. Spielberger 1985-87 Ball State University Richard H. Sublette Ann Thorne Nancy G. White Neil Ron White N Y C N O T E S

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61 OFFICIAL SPONSOR OF THE NYC1462 CONVENTION NAME BADGES OFFICIAL PRINTER & SPONSOR OF THE NYC14 CONVENTION PROGRAM are you working in college media without a net?

college media association is your safety net

Advisers, educators and others working with college student media frequently perform a balancing act. Sometimes the interests of your institution seem to pull opposite those of your students. Unpredictable winds may bring ethical, legal, technological, financial and other challenges. And often you are the only professional on campus whose job is navigating this unique tightrope. With more than 900 members representing colleges and universities across North America, we have been serving college media professionals for nearly 60 years.

join college media association www.collegemedia.org

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