CCAB Community Newspaper TRAC Canada Semi-Annual Report (March 2015) Released June 2015
ASSURANCE | BRAND | BUSINESS | COMPLIANCE | CONSUMER | DATABASE | E-MEDIA | EVENTS | INTERACTIVE | NEWSPAPER Make informed media buying decisions when considering Canadian community newspapers.
The CCAB Community Newspaper TRAC presents top-line circulation data for all Canadian community newspaper members, including:
• Total Householder Counts • Total Qualified Circulation • Non-Paid Individual Circulation • Non-Paid Bulk Circulation • Paid Circulation
TRAC data is based on publishers’ claims, unless otherwise noted.
CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process estab- lished by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa-canada.org. Community newspapers that are FDSA-accredited are marked with a checkmark ().
To access CCAB Community Newspaper TRAC in Microsoft® Excel® format, please register at: www.bpaww.com.
CCAB Offices
Toronto Office Montréal Office 1 Concorde Gate, Suite 800 1 Holiday Avenue Toronto, ON M3C 3N6 East Tower, Suite 501 T: 416.487.2418 Pointe-Claire, Québec H9R 5N3 F: 416.487.6405 T: 514.845.0003 Tim Peel F: 514.845.0905 [email protected] Matt Pasquale [email protected] Follow us online CCAB Community Newspaper TRAC (Canada)
6 Months ending March 2015 Website Social Media 6 Months ending September 2014
Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease
Alberta Banner Post, The Mackenzie Report Inc Manning, North Star, Notikewin, Hotchkiss, Deadwood Wednesday 1,164 1,125 2 1,123 1,164 1,164 3 18 1,143 -39
Alberta Echo, The Mackenzie Report Inc High Level, Rainbow Lake, the Mackenzie County Wednesday 4,147 1,004 19 985 4,147 1,132 20 18 1,094 -128
Alberta Mile Zero News, The Mackenzie Report Inc Grimshaw, Berwyn, County of Northern Lights Wednesday 34,524 1,630 8 1,622 34,524 1,497 8 17 1,472 133
Alberta Northern Pioneer Mackenzie Report Inc Fort Vermilion, La Crete, Mackenzie County Wednesday 2,926 729 3 726 2,926 850 3 17 830 -121
Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon British Columbia Burnaby Now, The Glacier Media Fraser University), The Heights and East Hastings Wednesday 75,112 48,384 34,162 2,050 10,493 1,679 72,016 48,382 34,326 2,050 10,382 1,624 2
Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon British Columbia Burnaby Now, The Glacier Media Fraser University), The Heights and East Hastings Friday 75,112 48,387 34,161 2,050 10,491 1,685 72,016 48,384 34,324 2,050 10,386 1,624 3
Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Wednesday 90,181 54,989 46,603 431 6,817 1,138 84,870 54,989 46,491 431 6,918 1,149 0
Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Friday 90,181 54,989 46,607 431 6,813 1,138 84,870 54,989 46,491 431 6,918 1,149 0
British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Friday 19,102 17,050 13,081 313 2,427 1,229 19,102 17,050 12,980 326 2,533 1,211 0
British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Wednesday 19,102 17,140 13,171 326 2,427 1,216 19,102 17,501 13,431 326 2,533 1,211 -361
British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Tuesday 44,731 30,473 25,528 1,700 823 2,422 44,731 30,650 26,021 1,621 784 2,224 -177
British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Thursday 44,731 30,584 25,512 1,713 838 2,521 44,731 30,798 26,028 1,661 800 2,309 -214
British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Friday 44,731 30,571 25,547 1,715 838 2,471 44,731 30,804 26,026 1,661 800 2,317 -233
British Columbia North Shore News Glacier Media North and West Vancouver Wednesday 79,500 62,640 39,677 3,331 13,681 4,696 1,255 79,100 62,639 40,041 3,331 13,517 4,495 1,255 1
British Columbia North Shore News Glacier Media North and West Vancouver Friday 79,500 62,638 39,661 3,331 13,681 4,710 1,255 79,100 62,640 40,046 3,331 13,513 4,495 1,255 -2
British Columbia North Shore News Glacier Media North and West Vancouver Sunday 79,500 62,637 39,657 3,331 13,681 4,713 1,255 79,100 62,640 40,042 3,331 13,517 4,495 1,255 -3
British Columbia Record, The Glacier Media New Westminster Wednesday 58,128 16,966 8,465 611 6,701 1,189 56,169 16,966 8,487 611 6,679 1,189 0
British Columbia Record, The Glacier Media New Westminster Friday 58,128 16,966 8,467 611 6,699 1,189 56,169 16,966 8,485 611 6,681 1,189 0
British Columbia Richmond News Glacier Media Richmond Wednesday 80,404 46,994 37,023 635 6,638 2,698 77,702 46,946 37,136 635 6,487 2,688 48
British Columbia Richmond News Glacier Media Richmond Friday 80,404 46,994 37,019 635 6,642 2,698 77,702 46,947 37,134 635 6,488 2,690 47
British Columbia Vancouver Courier Glacier Media Vancouver Wednesday 288,253 101,017 80,226 6,467 12,403 1,340 581 282,506 101,050 80,338 6,467 12,325 1,340 580 -33
British Columbia Vancouver Courier Glacier Media Vancouver Friday 288,253 100,698 80,216 6,106 11,873 1,675 828 282,506 100,478 80,338 6,106 11,779 1,675 580 220
British Columbia Westender Glacier Media Vancouver Friday 171,555 41,290 1,052 20,412 10,240 9,586 34,308 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Wednesday 73,730 53,813 51,547 196 1,067 184 819 74,453 54,116 51,772 288 1,057 184 815 -303
Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Thursday 73,730 53,818 51,551 197 1,067 184 819 74,453 54,040 51,737 288 1,016 184 815 -222
Ontario Banner, The Metroland Media Aurora Thursday 19,391 16,846 14,662 22 1,309 830 15 8 19,391 17,015 14,832 22 1,311 840 2 8 -169
Ontario Banner, The Metroland Media Aurora Sunday 19,391 15,527 14,654 22 828 15 8 19,391 15,705 14,831 22 842 2 8 -178
Ontario Beach Mirror, The Metroland Media Toronto Thursday 30,835 23,073 22,615 198 260 21,297 21,884 21,649 235 1,189
Ontario Bloor West Villager, The Metroland Media Toronto Thursday 90,646 35,523 33,961 444 1,118 89,755 33,740 32,540 1,200 1,783
Ontario Bradford West Gwillimbury Topic Metroland Media ~ Thursday 12,465 10,151 9,696 58 397 12,465 10,294 9,839 58 397 -143
Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Wednesday 162,867 116,288 116,288 162,867 115,321 115,244 77 967
Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Thursday 162,867 129,850 129,850 162,867 128,428 128,428 1,422
Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Friday 162,867 116,456 116,456 162,867 115,074 115,032 42 1,382
Ontario Brant News Metroland Media Brantford Thursday 72,466 48,911 44,810 2,801 1,300 72,466 48,826 44,788 2,738 1,300 85
Ontario Burlington Post, The Metroland Media Burlington Thursday 73,024 60,274 49,501 10,728 45 73,024 60,181 49,239 10,898 44 93
Ontario Burlington Post, The Metroland Media Burlington Friday 73,024 49,538 49,422 116 73,024 49,381 49,228 153 157 CCAB Community Newspaper TRAC (Canada)
6 Months ending March 2015 Website Social Media 6 Months ending September 2014
Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease
Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Tuesday 22,076 10,526 10,075 298 133 20 22,076 12,995 12,548 294 133 20 -2,469
Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Thursday 22,076 18,629 18,067 324 218 20 22,076 17,273 16,714 321 218 20 1,356
Ontario Canadian Champion, The Metroland Media Milton Thursday 31,727 30,725 29,376 1,320 29 30,620 30,009 28,660 1,318 31 716
Ontario City Centre Mirror Metroland Media Toronto Thursday 91,983 50,099 48,425 686 988 91,983 47,362 46,519 843 2,737
Ontario East York Mirror, The Metroland Media East York Thursday 64,998 36,764 35,906 364 494 64,998 35,046 34,374 672 1,718
Ontario Economist & Sun Metroland Media Markham, Unionville, Milliken Thursday 84,376 70,084 66,579 381 2,362 10 751 1 84,376 70,117 66,582 381 2,389 10 754 1 -33
Ontario East Gwillumbury Express Metroland Media East Gwillimbury Thursday 8,064 7,326 7,209 117 8,064 7,556 7,427 129 -230
Ontario Etobicoke Guardian Metroland Media Etobicoke Thursday 131,296 73,755 71,279 1,670 806 70,109 69,344 67,549 1,795 4,411
Ontario Flamborough Review Metroland Media Flamborough Thursday 43,803 13,807 13,600 5 150 52 47,687 13,348 13,168 5 150 25 459
Ontario Georgina Advocate Metroland Media Georgina Township Thursday 20,622 17,530 16,313 19 675 336 10 177 20,622 17,547 16,324 19 695 336 11 162 -17
Ontario Georgina Advocate Metroland Media Georgina Township Sunday 20,622 11,670 11,190 19 336 10 115 20,622 11,667 11,187 19 336 10 115 3
Ontario Independent & Free Press, The Metroland Media Halton Hills, Acton, Georgetown Thursday 22,704 22,675 20,906 24 1,079 578 64 24 20,717 22,406 20,630 24 1,076 579 64 33 269
Ontario KingConnection Metroland Media King Thursday 24,582 7,623 6,312 379 102 830 24,582 7,558 6,259 367 102 830 65
Ontario Liberal, The Metroland Media Richmond Hill, Thornhill Thursday 177,250 83,938 76,681 7,211 46 177,250 83,757 76,742 6,954 46 15 181
Ontario Mississauga News, The Metroland Media Mississauga Thursday 261,559 197,792 167,264 30,528 261,559 135,715 120,396 15,319 62,077
Ontario Mississauga News, The Metroland Media Mississauga Friday 261,559 122,113 122,113 261,559 122,199 122,199 -86
Ontario Newmarket Era, The Metroland Media Newmarket Thursday 83,862 26,582 24,824 57 1,610 91 83,862 26,608 24,866 57 1,592 93 -26
Ontario Newmarket Era, The Metroland Media Newmarket Sunday 83,862 42,606 40,277 115 2,123 91 83,862 42,892 40,565 115 2,119 93 -286
Niagara, St. Catharines, Niagara Falls, Niagara-on-the-Lake, Port Colborne, Welland, Pelham, Grimsby, West Lincoln, Fort Ontario Niagara This Week Metroland Media Erie Wednesday 140,616 87,388 87,388 147,426 90,569 90,569 -3,181
Niagara, St. Catharines, Niagara Falls, Niagara-on-the-Lake, Port Colborne, Welland, Pelham, Grimsby, West Lincoln, Fort Ontario Niagara This Week Metroland Media Erie Thursday 140,616 159,755 159,755 147,426 159,438 159,438 317
Ontario Norfolk News, The Metroland Media Simcoe, Norfolk County Thursday 50,639 26,015 24,515 500 1,000 50,639 26,011 24,517 494 1,000 4
Ontario North York Mirror, The Metroland Media North York Thursday 248,358 100,647 96,432 700 3,515 248,358 95,481 93,037 2,444 5,166
Ontario Northern Life Laurentian Publishing Limited Sudbury Tuesday 45,403 37,387 28,702 16 380 330 7,959 45,403 37,777 28,574 17 380 330 8,476 -390
Ontario Northern Life Laurentian Publishing Limited Sudbury Thursday 45,403 46,239 29,684 14 1,030 7,105 8,406 45,403 46,623 29,529 15 1,030 7,105 8,944 -384
Ontario Northumberland News, The Metroland Media Cobourg Thursday 63,658 22,717 20,415 998 847 457 66,411 22,728 20,462 890 824 552 -11
Ontario Oakville Beaver, The Metroland Media Oakville Thursday 66,996 51,797 51,662 135 66,996 51,931 51,819 112 -134
Ontario Oakville Beaver, The Metroland Media Oakville Friday 66,996 51,764 51,646 118 66,996 44,980 44,868 112 6,784
Orangeville, Shelburne, Grand Valley, Caledon Village, Alton, Ontario Orangeville Banner, The Metroland Media Dundalk, Hillsburgh, Erin Tuesday 40,730 17,694 16,751 5 894 6 38 43,847 19,201 18,140 5 960 6 90 -1,507
Orangeville, Shelburne, Grand Valley, Caledon Village, Alton, Ontario Orangeville Banner, The Metroland Media Dundalk, Hillsburgh, Erin Thursday 40,730 23,356 22,331 5 968 6 46 43,847 23,286 22,226 5 960 95 70
Ontario Oshawa This Week Metroland Media Oshawa, Whitby, Port Perry, Clarington Wednesday 148,263 105,872 100,288 326 5,258 105,386 105,991 100,266 320 5,405 -119
Ontario Oshawa This Week Metroland Media Oshawa, Whitby, Port Perry, Clarington Thursday 148,263 117,808 111,337 459 5,258 554 200 105,386 117,849 111,240 451 5,404 554 200 -41
Ontario Parkdale Villager Metroland Media Toronto Parkdale Thursday 69,245 25,621 13,085 12,218 110 208 39,858 24,397 12,569 11,588 240 1,224
Ontario Peterborough This Week Metroland Media Peterborough Wednesday 87,406 44,901 39,455 716 2,243 516 1,971 93,947 45,185 39,768 717 2,197 506 1,997 -284
Ontario Peterborough This Week Metroland Media Peterborough Friday 87,406 44,314 39,440 716 2,248 416 1,494 93,947 44,600 39,757 717 2,199 407 1,520 -286
Ontario Scarborough Mirror, The Metroland Media Scarborough Thursday 202,136 123,298 120,100 1,030 2,168 202,136 120,191 117,298 2,893 3,107 CCAB Community Newspaper TRAC (Canada)
6 Months ending March 2015 Website Social Media 6 Months ending September 2014
Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease
Stouffville, Musselman’s Lake, Ballantrae, Gormley, Ontario Stouffville Sun - Tribune Metroland Media Bloomington, Island Lake, Preston Lake Thursday 45,849 13,489 12,719 9 500 55 206 45,849 13,618 12,806 9 504 55 244 -129
Ontario Uxbridge Times Journal Metroland Media Uxbridge, Sunderland Thursday 10,921 8,989 8,077 340 442 80 50 13,858 9,008 8,066 355 457 80 50 -19
Ontario Vaughan Citizen Metroland Media Maple, Woodbridge, Concord, Kleinburg Thursday 74,254 56,991 56,393 598 74,254 56,952 56,403 549 39
Ontario York Guardian, The Metroland Media York Thursday 82,769 30,261 29,672 277 312 82,246 28,935 28,530 405 1,326
Acton Vale, Valcourt, Roxton Falls, Wickham, Upton, Sainte- Québec La Pensée de Bagot DBC Communications Inc. Hélène, Saint-Valérien, Durham Sud Wednesday 14,937 14,937 14,817 120 14,937 14,937 14,817 120 0
Lévis, Saint-Romuald, Saint-Nicolas, Saint-Jean- Québec Le Journal de Lévis Coopérative de solidarité Chrysostome, Charny, Saint-Étienne Wednesday 74,110 70,248 69,906 337 5 74,110 70,575 70,123 448 5 -327
Montmagny, La Pocatière, L'Islet-Saint-Eugene, St-Jean-Port- Québec Journal L'Oie Blanche Coopérative du Journal L'Oie Blanche Joli, Cap Saint-Ignace Wednesday 26,149 26,946 26,175 755 16 26,043 30,502 29,718 758 26 -3,556
Québec Journal L'Étoile Les Hebdos du Suroît Vaudreuil, St-Lazare, Pincourt, Île-Perrot, Dorion Wednesday 59,451 61,654 59,403 2,244 7 59,163 61,492 59,138 2,344 11 162
Québec Journal Première Édition Les Hebdos du Suroît Vaudreuil, St-Lazare, Pincourt, Île-Perrot, Dorion Saturday 59,471 61,605 59,412 2,185 8 59,183 61,444 59,130 2,304 10 161
Saint-Hyacinthe, Saint-Louis, La Présentation, Saint-Bernard, Québec Le Clairon de Saint-Hyacinthe DBC Communications Inc. Saint-Barnabé Tuesday 39,974 39,965 39,965 39,882 39,830 39,830 135
GLOSSARY: Carrier Delivery - Residential: Individual copies delivered by a carrier network to a single residential addressee. Carrier Delivery - Non-Residential: Individual copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk - Residential: Four or more copies delivered by a carrier network to apartment lobby locations. Carrier Bulk - Non-Residential: Four or more copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk - Boxes: Four or more copies delivered by a carrier network to a street box/rack.