CCAB Community Newspaper TRAC Semi-Annual Report (March 2015) Released June 2015

ASSURANCE | BRAND | BUSINESS | COMPLIANCE | CONSUMER | DATABASE | E-MEDIA | EVENTS | INTERACTIVE | NEWSPAPER Make informed media buying decisions when considering Canadian community newspapers.

The CCAB Community Newspaper TRAC presents top-line circulation data for all Canadian community newspaper members, including:

• Total Householder Counts • Total Qualified Circulation • Non-Paid Individual Circulation • Non-Paid Bulk Circulation • Paid Circulation

TRAC data is based on publishers’ claims, unless otherwise noted.

CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process estab- lished by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa-canada.org. Community newspapers that are FDSA-accredited are marked with a checkmark ().

To access CCAB Community Newspaper TRAC in Microsoft® Excel® format, please register at: www.bpaww.com.

CCAB Offices

Toronto Office Montréal Office 1 Concorde Gate, Suite 800 1 Holiday Avenue Toronto, ON M3C 3N6 East Tower, Suite 501 T: 416.487.2418 Pointe-Claire, Québec H9R 5N3 F: 416.487.6405 T: 514.845.0003 Tim Peel F: 514.845.0905 [email protected] Matt Pasquale [email protected] Follow us online CCAB Community Newspaper TRAC (Canada)

6 Months ending March 2015 Website Social Media 6 Months ending September 2014

Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease

Alberta Banner Post, The Mackenzie Report Inc Manning, North Star, Notikewin, Hotchkiss, Deadwood Wednesday 1,164 1,125 2 1,123 1,164 1,164 3 18 1,143 -39

Alberta Echo, The Mackenzie Report Inc High Level, Rainbow Lake, the Mackenzie County Wednesday 4,147 1,004 19 985 4,147 1,132 20 18 1,094 -128

Alberta Mile Zero News, The Mackenzie Report Inc Grimshaw, Berwyn, County of Northern Lights Wednesday 34,524 1,630 8 1,622 34,524 1,497 8 17 1,472 133

Alberta Northern Pioneer Mackenzie Report Inc Fort Vermilion, La Crete, Mackenzie County Wednesday 2,926 729 3 726 2,926 850 3 17 830 -121

Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon , The Glacier Media Fraser University), The Heights and East Hastings Wednesday  75,112 48,384 34,162 2,050 10,493 1,679 72,016 48,382 34,326 2,050 10,382 1,624 2

Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon British Columbia Burnaby Now, The Glacier Media Fraser University), The Heights and East Hastings Friday  75,112 48,387 34,161 2,050 10,491 1,685 72,016 48,384 34,324 2,050 10,386 1,624 3

Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Wednesday  90,181 54,989 46,603 431 6,817 1,138 84,870 54,989 46,491 431 6,918 1,149 0

Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Friday  90,181 54,989 46,607 431 6,813 1,138 84,870 54,989 46,491 431 6,918 1,149 0

British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Friday  19,102 17,050 13,081 313 2,427 1,229 19,102 17,050 12,980 326 2,533 1,211 0

British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Wednesday  19,102 17,140 13,171 326 2,427 1,216 19,102 17,501 13,431 326 2,533 1,211 -361

British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Tuesday 44,731 30,473 25,528 1,700 823 2,422 44,731 30,650 26,021 1,621 784 2,224 -177

British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Thursday 44,731 30,584 25,512 1,713 838 2,521 44,731 30,798 26,028 1,661 800 2,309 -214

British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Friday 44,731 30,571 25,547 1,715 838 2,471 44,731 30,804 26,026 1,661 800 2,317 -233

British Columbia North Shore News Glacier Media North and West Wednesday  79,500 62,640 39,677 3,331 13,681 4,696 1,255 79,100 62,639 40,041 3,331 13,517 4,495 1,255 1

British Columbia North Shore News Glacier Media North and West Vancouver Friday  79,500 62,638 39,661 3,331 13,681 4,710 1,255 79,100 62,640 40,046 3,331 13,513 4,495 1,255 -2

British Columbia North Shore News Glacier Media North and West Vancouver Sunday  79,500 62,637 39,657 3,331 13,681 4,713 1,255 79,100 62,640 40,042 3,331 13,517 4,495 1,255 -3

British Columbia Record, The Glacier Media New Westminster Wednesday  58,128 16,966 8,465 611 6,701 1,189 56,169 16,966 8,487 611 6,679 1,189 0

British Columbia Record, The Glacier Media New Westminster Friday  58,128 16,966 8,467 611 6,699 1,189 56,169 16,966 8,485 611 6,681 1,189 0

British Columbia Richmond News Glacier Media Richmond Wednesday  80,404 46,994 37,023 635 6,638 2,698 77,702 46,946 37,136 635 6,487 2,688 48

British Columbia Richmond News Glacier Media Richmond Friday  80,404 46,994 37,019 635 6,642 2,698 77,702 46,947 37,134 635 6,488 2,690 47

British Columbia Glacier Media Vancouver Wednesday  288,253 101,017 80,226 6,467 12,403 1,340 581 282,506 101,050 80,338 6,467 12,325 1,340 580 -33

British Columbia Vancouver Courier Glacier Media Vancouver Friday  288,253 100,698 80,216 6,106 11,873 1,675 828 282,506 100,478 80,338 6,106 11,779 1,675 580 220

British Columbia Westender Glacier Media Vancouver Friday 171,555 41,290 1,052 20,412 10,240 9,586 34,308 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Wednesday  73,730 53,813 51,547 196 1,067 184 819 74,453 54,116 51,772 288 1,057 184 815 -303

Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Thursday  73,730 53,818 51,551 197 1,067 184 819 74,453 54,040 51,737 288 1,016 184 815 -222

Ontario Banner, The Metroland Media Aurora Thursday  19,391 16,846 14,662 22 1,309 830 15 8 19,391 17,015 14,832 22 1,311 840 2 8 -169

Ontario Banner, The Metroland Media Aurora Sunday  19,391 15,527 14,654 22 828 15 8 19,391 15,705 14,831 22 842 2 8 -178

Ontario Beach Mirror, The Metroland Media Toronto Thursday  30,835 23,073 22,615 198 260 21,297 21,884 21,649 235 1,189

Ontario Bloor West Villager, The Metroland Media Toronto Thursday  90,646 35,523 33,961 444 1,118 89,755 33,740 32,540 1,200 1,783

Ontario Bradford West Gwillimbury Topic Metroland Media ~ Thursday  12,465 10,151 9,696 58 397 12,465 10,294 9,839 58 397 -143

Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Wednesday  162,867 116,288 116,288 162,867 115,321 115,244 77 967

Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Thursday  162,867 129,850 129,850 162,867 128,428 128,428 1,422

Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Friday  162,867 116,456 116,456 162,867 115,074 115,032 42 1,382

Ontario Brant News Metroland Media Brantford Thursday  72,466 48,911 44,810 2,801 1,300 72,466 48,826 44,788 2,738 1,300 85

Ontario Burlington Post, The Metroland Media Burlington Thursday  73,024 60,274 49,501 10,728 45 73,024 60,181 49,239 10,898 44 93

Ontario Burlington Post, The Metroland Media Burlington Friday  73,024 49,538 49,422 116 73,024 49,381 49,228 153 157 CCAB Community Newspaper TRAC (Canada)

6 Months ending March 2015 Website Social Media 6 Months ending September 2014

Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease

Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Tuesday  22,076 10,526 10,075 298 133 20 22,076 12,995 12,548 294 133 20 -2,469

Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Thursday  22,076 18,629 18,067 324 218 20 22,076 17,273 16,714 321 218 20 1,356

Ontario Canadian Champion, The Metroland Media Milton Thursday  31,727 30,725 29,376 1,320 29 30,620 30,009 28,660 1,318 31 716

Ontario City Centre Mirror Metroland Media Toronto Thursday  91,983 50,099 48,425 686 988 91,983 47,362 46,519 843 2,737

Ontario East York Mirror, The Metroland Media East York Thursday  64,998 36,764 35,906 364 494 64,998 35,046 34,374 672 1,718

Ontario Economist & Sun Metroland Media Markham, Unionville, Milliken Thursday  84,376 70,084 66,579 381 2,362 10 751 1 84,376 70,117 66,582 381 2,389 10 754 1 -33

Ontario East Gwillumbury Express Metroland Media East Gwillimbury Thursday  8,064 7,326 7,209 117 8,064 7,556 7,427 129 -230

Ontario Etobicoke Guardian Metroland Media Etobicoke Thursday  131,296 73,755 71,279 1,670 806 70,109 69,344 67,549 1,795 4,411

Ontario Flamborough Review Metroland Media Flamborough Thursday  43,803 13,807 13,600 5 150 52 47,687 13,348 13,168 5 150 25 459

Ontario Georgina Advocate Metroland Media Georgina Township Thursday  20,622 17,530 16,313 19 675 336 10 177 20,622 17,547 16,324 19 695 336 11 162 -17

Ontario Georgina Advocate Metroland Media Georgina Township Sunday  20,622 11,670 11,190 19 336 10 115 20,622 11,667 11,187 19 336 10 115 3

Ontario Independent & Free Press, The Metroland Media Halton Hills, Acton, Georgetown Thursday  22,704 22,675 20,906 24 1,079 578 64 24 20,717 22,406 20,630 24 1,076 579 64 33 269

Ontario KingConnection Metroland Media King Thursday  24,582 7,623 6,312 379 102 830 24,582 7,558 6,259 367 102 830 65

Ontario Liberal, The Metroland Media Richmond Hill, Thornhill Thursday  177,250 83,938 76,681 7,211 46 177,250 83,757 76,742 6,954 46 15 181

Ontario Mississauga News, The Metroland Media Mississauga Thursday  261,559 197,792 167,264 30,528 261,559 135,715 120,396 15,319 62,077

Ontario Mississauga News, The Metroland Media Mississauga Friday  261,559 122,113 122,113 261,559 122,199 122,199 -86

Ontario Newmarket Era, The Metroland Media Newmarket Thursday  83,862 26,582 24,824 57 1,610 91 83,862 26,608 24,866 57 1,592 93 -26

Ontario Newmarket Era, The Metroland Media Newmarket Sunday  83,862 42,606 40,277 115 2,123 91 83,862 42,892 40,565 115 2,119 93 -286

Niagara, St. Catharines, Niagara Falls, Niagara-on-the-Lake, Port Colborne, Welland, Pelham, Grimsby, West Lincoln, Fort Ontario Niagara This Week Metroland Media Erie Wednesday  140,616 87,388 87,388 147,426 90,569 90,569 -3,181

Niagara, St. Catharines, Niagara Falls, Niagara-on-the-Lake, Port Colborne, Welland, Pelham, Grimsby, West Lincoln, Fort Ontario Niagara This Week Metroland Media Erie Thursday  140,616 159,755 159,755 147,426 159,438 159,438 317

Ontario Norfolk News, The Metroland Media Simcoe, Norfolk County Thursday 50,639 26,015 24,515 500 1,000 50,639 26,011 24,517 494 1,000 4

Ontario North York Mirror, The Metroland Media North York Thursday  248,358 100,647 96,432 700 3,515 248,358 95,481 93,037 2,444 5,166

Ontario Northern Life Laurentian Publishing Limited Sudbury Tuesday  45,403 37,387 28,702 16 380 330 7,959 45,403 37,777 28,574 17 380 330 8,476 -390

Ontario Northern Life Laurentian Publishing Limited Sudbury Thursday  45,403 46,239 29,684 14 1,030 7,105 8,406 45,403 46,623 29,529 15 1,030 7,105 8,944 -384

Ontario Northumberland News, The Metroland Media Cobourg Thursday  63,658 22,717 20,415 998 847 457 66,411 22,728 20,462 890 824 552 -11

Ontario Oakville Beaver, The Metroland Media Oakville Thursday  66,996 51,797 51,662 135 66,996 51,931 51,819 112 -134

Ontario Oakville Beaver, The Metroland Media Oakville Friday  66,996 51,764 51,646 118 66,996 44,980 44,868 112 6,784

Orangeville, Shelburne, Grand Valley, Caledon Village, Alton, Ontario Orangeville Banner, The Metroland Media Dundalk, Hillsburgh, Erin Tuesday  40,730 17,694 16,751 5 894 6 38 43,847 19,201 18,140 5 960 6 90 -1,507

Orangeville, Shelburne, Grand Valley, Caledon Village, Alton, Ontario Orangeville Banner, The Metroland Media Dundalk, Hillsburgh, Erin Thursday  40,730 23,356 22,331 5 968 6 46 43,847 23,286 22,226 5 960 95 70

Ontario Oshawa This Week Metroland Media Oshawa, Whitby, Port Perry, Clarington Wednesday  148,263 105,872 100,288 326 5,258 105,386 105,991 100,266 320 5,405 -119

Ontario Oshawa This Week Metroland Media Oshawa, Whitby, Port Perry, Clarington Thursday  148,263 117,808 111,337 459 5,258 554 200 105,386 117,849 111,240 451 5,404 554 200 -41

Ontario Parkdale Villager Metroland Media Toronto Parkdale Thursday  69,245 25,621 13,085 12,218 110 208 39,858 24,397 12,569 11,588 240 1,224

Ontario Peterborough This Week Metroland Media Peterborough Wednesday  87,406 44,901 39,455 716 2,243 516 1,971 93,947 45,185 39,768 717 2,197 506 1,997 -284

Ontario Peterborough This Week Metroland Media Peterborough Friday  87,406 44,314 39,440 716 2,248 416 1,494 93,947 44,600 39,757 717 2,199 407 1,520 -286

Ontario Scarborough Mirror, The Metroland Media Scarborough Thursday  202,136 123,298 120,100 1,030 2,168 202,136 120,191 117,298 2,893 3,107 CCAB Community Newspaper TRAC (Canada)

6 Months ending March 2015 Website Social Media 6 Months ending September 2014

Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease

Stouffville, Musselman’s Lake, Ballantrae, Gormley, Ontario Stouffville Sun - Tribune Metroland Media Bloomington, Island Lake, Preston Lake Thursday  45,849 13,489 12,719 9 500 55 206 45,849 13,618 12,806 9 504 55 244 -129

Ontario Uxbridge Times Journal Metroland Media Uxbridge, Sunderland Thursday  10,921 8,989 8,077 340 442 80 50 13,858 9,008 8,066 355 457 80 50 -19

Ontario Vaughan Citizen Metroland Media Maple, Woodbridge, Concord, Kleinburg Thursday  74,254 56,991 56,393 598 74,254 56,952 56,403 549 39

Ontario York Guardian, The Metroland Media York Thursday  82,769 30,261 29,672 277 312 82,246 28,935 28,530 405 1,326

Acton Vale, Valcourt, Roxton Falls, Wickham, Upton, Sainte- Québec La Pensée de Bagot DBC Communications Inc. Hélène, Saint-Valérien, Durham Sud Wednesday 14,937 14,937 14,817 120 14,937 14,937 14,817 120 0

Lévis, Saint-Romuald, Saint-Nicolas, Saint-Jean- Québec Le Journal de Lévis Coopérative de solidarité Chrysostome, Charny, Saint-Étienne Wednesday 74,110 70,248 69,906 337 5 74,110 70,575 70,123 448 5 -327

Montmagny, La Pocatière, L'Islet-Saint-Eugene, St-Jean-Port- Québec Journal L'Oie Blanche Coopérative du Journal L'Oie Blanche Joli, Cap Saint-Ignace Wednesday 26,149 26,946 26,175 755 16 26,043 30,502 29,718 758 26 -3,556

Québec Journal L'Étoile Les Hebdos du Suroît Vaudreuil, St-Lazare, Pincourt, Île-Perrot, Dorion Wednesday 59,451 61,654 59,403 2,244 7 59,163 61,492 59,138 2,344 11 162

Québec Journal Première Édition Les Hebdos du Suroît Vaudreuil, St-Lazare, Pincourt, Île-Perrot, Dorion Saturday 59,471 61,605 59,412 2,185 8 59,183 61,444 59,130 2,304 10 161

Saint-Hyacinthe, Saint-Louis, La Présentation, Saint-Bernard, Québec Le Clairon de Saint-Hyacinthe DBC Communications Inc. Saint-Barnabé Tuesday 39,974 39,965 39,965 39,882 39,830 39,830 135

GLOSSARY: Carrier Delivery - Residential: Individual copies delivered by a carrier network to a single residential addressee. Carrier Delivery - Non-Residential: Individual copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk - Residential: Four or more copies delivered by a carrier network to apartment lobby locations. Carrier Bulk - Non-Residential: Four or more copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk - Boxes: Four or more copies delivered by a carrier network to a street box/rack.