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Community Newspaper Trend Report About Circulation (TRAC)
Third Quarter Data – October Through December 2015 (Released February 2016)
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The Community Newspaper Trend Report About Circulation (TRAC), published quarterly, reports average quarterly circulation for all community newspaper members, unless otherwise noted, including:
Total Qualified Circulation Non-Paid Individual & Bulk Circulation Paid Individual Circulation Total Householder Counts FDSA Accreditation Audited Web Data Social Media Connections
CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process established by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa- canada.org. Community newspapers that are FDSA-accredited are marked with a checkmark (a).
Members’ circulation reports are available on the BPA Worldwide website.
The Community Newspaper TRAC is also available in Microsoft Excel® format on the BPA Worldwide website.
CCAB Toronto Office Montréal Office Offices: 1 Concorde Gate 1 Holiday Avenue Suite 800 East Tower, Suite 501 Toronto, ON M3C 3N6 Pointe-Claire, QC H9R 5N3 T: 416.487.2418 T: 514.845.0003 F: 416.487.6405 Tim Peel Matt Pasquale Follow us on Twitter [email protected] [email protected] @ccabBPAWW Community Newspaper TRAC Third Quarter Data – October Through December 2015 Newspaper Website Social Media Non-Paid Carrier Delivery - Non-Paid Carrier Delivery - Individual Bulk Average Total Monthly Province FDSA Householder Total Non- Non- Unique Twitter Facebook Publication/Brand Publishing Company Primary Market Accreditation** Edition Counts Circulation Residential Residential Mail Digital Residential Residential Boxes Paid Browsers Followers Likes
QUEBEC Lévis, Saint-Romuald, Saint-Nicolas, Coopérative Journal de Lévis, Le Saint-Jean-Chrysostome, Wednesday 74,110 68,865 68,860 5 de solidarité Charny, Saint-Étienne
Les Hebdos Vaudreuil, St-Lazare, Pincourt, Journal L'Étoile Wednesday 59,405 61,677 59,429 2,241 7 du Suroît Inc. Île-Perrot, Dorion
Journal Les Hebdos Vaudreuil, St-Lazare, Pincourt, Saturday 59,421 61,634 59,450 2,178 6 Première Édition du Suroît Inc. Île-Perrot, Dorion
ONTARIO Ajax/Pickering Metroland Wednesday 74,453 52,587 50,308 204 1,067 184 823 Ajax, Pickering News Advertiser Media Group Ltd. Thursday 74,453 52,568 50,288 206 1,067 184 823
Orangeville, Shelburne, Metroland Tuesday 43,847 19,067 18,055 5 975 32 Banner, The* Grand Valley, Caledon Village, Media Group Ltd. Alton, Dundalk, Hillsburgh, Erin Thursday 43,847 23,356 22,343 5 975 33
Metroland Beach Mirror Toronto Thursday 30,835 22,252 21,812 190 250 Media Group Ltd.
Metroland Bloor West Villager Toronto Thursday 89,755 34,046 32,544 427 1,075 Media Group Ltd.
Wednesday 162,867 96,987 96,987 Brampton Guardian, Metroland Brampton, Heart Lake, Springdale, Thursday 162,867 129,562 129,562 The Media Group Ltd. Bramalea, Valleywood Friday 162,867 115,930 115,930
Metroland Brant News Brantford Thursday 72,466 49,049 44,942 2,806 1,300 Media Group Ltd.
Metroland Thursday 73,024 58,984 48,585 10,343 57 Burlington Post Burlington Media Group Ltd. Friday 73,024 48,635 48,511 124
Metroland Caledon Enterprise Bolton, Caledon East, Caledon West Thursday 22,076 18,614 18,052 324 218 20 Media Group Ltd.
Canadian Metroland Milton Thursday 30,620 31,239 29,899 1,318 22 Champion, The Media Group Ltd. Community Newspaper TRAC Third Quarter Data – October Through December 2015 Newspaper Website Social Media Non-Paid Carrier Delivery - Non-Paid Carrier Delivery - Individual Bulk Average Total Monthly Province FDSA Householder Total Non- Non- Unique Twitter Facebook Publication/Brand Publishing Company Primary Market Accreditation** Edition Counts Circulation Residential Residential Mail Digital Residential Residential Boxes Paid Browsers Followers Likes Metroland City Centre Mirror Toronto Thursday 91,983 48,137 46,512 675 950 Media Group Ltd.
Metroland East York Mirror East York Thursday 64,998 35,295 34,470 350 475 Media Group Ltd.
Metroland Etobicoke Guardian Etobicoke Thursday 131,296 70,671 68,216 1,680 775 Media Group Ltd.
Metroland Flamborough Review Flamborough Thursday 47,687 13,760 13,585 150 25 Media Group Ltd.
Independent & Metroland Halton Hills, Acton, Georgetown Thursday 20,717 22,545 20,953 1,063 439 64 26 Free Press, The Media Group Ltd.
Mississauga Metroland Thursday 261,559 197,525 166,106 31,419 Mississauga News, The Media Group Ltd. Friday 261,559 121,957 121,957
Niagara, St. Catharines, Tuesday 147,426 22,992 22,992 Metroland Niagara Falls, Niagara-on-the-Lake, Niagara This Week Media Group Ltd. Port Colborne, Welland, Pelham, Thursday 147,426 155,952 155,952 Grimsby, West Lincoln, Fort Erie
Metroland Norfolk News, The Norfolk Thursday 50,639 31,180 29,380 1,264 536 Media Group Ltd.
Metroland North York Mirror North York Thursday 248,358 96,943 92,823 740 3,380 Media Group Ltd.
Laurentian Publishing Tuesday 45,403 36,224 28,056 16 380 330 7,443 Northern Life Sudbury Limited Thursday 45,403 44,965 29,076 14 1,030 7,105 7,740
Northumberland Metroland Northumberland, Cobourg, Port Thursday 66,411 22,586 20,442 831 861 452 News, The Media Group Ltd.
Metroland Thursday 66,996 51,790 51,664 126 Oakville Beaver Oakville Media Group Ltd. Friday 66,996 51,778 51,660 118
Metroland Oshawa, Whitby, Wednesday 148,263 103,648 97,773 332 5,543 Oshawa This Week Media Group Ltd. Port Perry, Clarington Thursday 148,263 115,492 108,724 464 5,543 561 200 Community Newspaper TRAC Third Quarter Data – October Through December 2015 Newspaper Website Social Media Non-Paid Carrier Delivery - Non-Paid Carrier Delivery - Individual Bulk Average Total Monthly Province FDSA Householder Total Non- Non- Unique Twitter Facebook Publication/Brand Publishing Company Primary Market Accreditation** Edition Counts Circulation Residential Residential Mail Digital Residential Residential Boxes Paid Browsers Followers Likes Metroland Parkdale Villager Toronto Thursday 69,245 24,781 12,574 11,857 150 200 Media Group Ltd.
Peterborough Metroland Wednesday 47,825 44,524 39,164 717 2,234 525 1,884 Peterborough This Week Media Group Ltd. Friday 47,825 44,004 39,168 718 2,235 433 1,450
Metroland Scarborough Mirror Scarborough Thursday 202,136 123,862 120,657 1,055 2,150 Media Group Ltd.
Uxbridge Metroland Uxbridge, Sunderland Thursday 13,858 8,944 8,057 315 442 80 50 Times-Journal Media Group Ltd.
Metroland York Guardian York Thursday 82,246 29,076 28,506 270 300 Media Group Ltd.
ALBERTA Manning, North Star, Notikewin, Banner Post, The Mackenzie Report Inc. Wednesday 1,164 1,079 2 1,077 Hotchkiss, Deadwood
High Level, Fort Vermilion, La Crete, Echo-Pioneer, The Mackenzie Report Inc. Rainbow Lake, Wednesday 7,073 1,411 19 1,392 Mackenzie County
Grimshaw, Berwyn, Mile Zero News Mackenzie Report Inc. Wednesday 34,524 1,582 7 1,575 County of Northern Lights
BRITISH COLUMBIA Burnaby, Brentwood, Wednesday 72,016 44,332 34,086 1,370 7,012 1,864 South Burnaby, Metrotown, Burnaby Now Glacier Media Group SFU (Simon Fraser University), Friday 72,016 44,357 34,102 1,370 7,021 1,864 The Heights, East Hastings
The Okanagan Valley Wednesday 54,226 26,530 22,374 4,096 60 Courier Extra Kelowna Newspaper Group Friday 54,226 26,556 22,400 4,096 60
South Delta, Ladner, Friday 19,102 17,050 13,096 596 2,412 946 Delta Optimist Glacier Media Group Tsawwassen Wednesday 19,102 17,050 13,096 596 2,412 946 Community Newspaper TRAC Third Quarter Data – October Through December 2015 Newspaper Website Social Media Non-Paid Carrier Delivery - Non-Paid Carrier Delivery - Individual Bulk Average Total Monthly Province FDSA Householder Total Non- Non- Unique Twitter Facebook Publication/Brand Publishing Company Primary Market Accreditation** Edition Counts Circulation Residential Residential Mail Digital Residential Residential Boxes Paid Browsers Followers Likes The Okanagan Valley Wednesday 32,136 18,339 7,414 1,975 8,950 Herald Extra Penticton Newspaper Group Friday 32,136 18,335 7,430 1,975 8,929
Thompson River Tuesday 44,731 30,823 25,714 1,769 866 2,475 Kamloops This Week Publications Partnership Kamloops Thursday 44,731 30,946 25,722 1,790 881 2,554 Ltd. Friday 44,731 30,955 25,772 1,793 881 2,508
Wednesday 79,100 60,986 38,111 3,331 13,343 4,946 1,255 North Shore News Glacier Media Group North and West Vancouver Friday 79,100 61,002 38,118 3,331 13,352 4,946 1,255 Sunday 79,100 61,003 38,118 3,331 13,352 4,946 1,255
Record, The Glacier Media Group New Westminster Thursday 56,169 16,311 8,580 40 5,461 2,230
Wednesday 77,702 46,180 36,076 897 6,632 2,575 Richmond News Glacier Media Group Richmond Friday 77,702 46,170 36,107 897 6,591 2,575
Coquitlam, Port Coquitlam, Wednesday 84,870 52,340 46,285 818 4,840 397 Port Moody, Anmore, Belcarra, Tri-City News Glacier Media Group Coquitlam Centre,Lougheed Mall, Friday 84,870 52,353 46,296 818 4,842 397 Westwood Plateau
Vancouver Courier Glacier Media Group Vancouver Thursday 282,506 105,229 78,644 2,000 20,235 1,150 3,200
Westender Glacier Media Group Vancouver Thursday 171,555 39,361 1,052 18,908 9,779 9,622
The Okanagan Valley Wednesday 15,261 12,379 10,697 908 730 44 Westside Weekly Kelowna West Newspaper Group Friday 15,261 12,417 10,735 908 730 44
* The Tuesday edition of The Banner has ceased. Data is reported for October through November. ** FDSA Accreditation status is reported as of February 16, 2016.
GLOSSARY: Carrier Delivery – Residential: Individual copies delivered by a carrier network to a single residential addressee. Carrier Delivery – Non-Residential: Individual copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk – Residential: Four or more copies delivered by a carrier network to apartment lobby locations. Carrier Bulk – Non-Residential: Four or more copies delivered by a carrier network to a single retail business or other non-residential addressee. Carrier Bulk – Boxes: Four or more copies delivered by a carrier network to a street box/rack.