CCAB Community Newspaper TRAC Canada Semi-Annual Report (March 2015) Released June 2015 ASSURANCE | BRAND | BUSINESS | COMPLIANCE | CONSUMER | DATABASE | E-MEDIA | EVENTS | INTERACTIVE | NEWSPAPER Make informed media buying decisions when considering Canadian community newspapers. The CCAB Community Newspaper TRAC presents top-line circulation data for all Canadian community newspaper members, including: • Total Householder Counts • Total Qualified Circulation • Non-Paid Individual Circulation • Non-Paid Bulk Circulation • Paid Circulation TRAC data is based on publishers’ claims, unless otherwise noted. CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process estab- lished by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa-canada.org. Community newspapers that are FDSA-accredited are marked with a checkmark (). To access CCAB Community Newspaper TRAC in Microsoft® Excel® format, please register at: www.bpaww.com. CCAB Offices Toronto Office Montréal Office 1 Concorde Gate, Suite 800 1 Holiday Avenue Toronto, ON M3C 3N6 East Tower, Suite 501 T: 416.487.2418 Pointe-Claire, Québec H9R 5N3 F: 416.487.6405 T: 514.845.0003 Tim Peel F: 514.845.0905 [email protected] Matt Pasquale [email protected] Follow us online CCAB Community Newspaper TRAC (Canada) 6 Months ending March 2015 Website Social Media 6 Months ending September 2014 Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease Alberta Banner Post, The Mackenzie Report Inc Manning, North Star, Notikewin, Hotchkiss, Deadwood Wednesday 1,164 1,125 2 1,123 1,164 1,164 3 18 1,143 -39 Alberta Echo, The Mackenzie Report Inc High Level, Rainbow Lake, the Mackenzie County Wednesday 4,147 1,004 19 985 4,147 1,132 20 18 1,094 -128 Alberta Mile Zero News, The Mackenzie Report Inc Grimshaw, Berwyn, County of Northern Lights Wednesday 34,524 1,630 8 1,622 34,524 1,497 8 17 1,472 133 Alberta Northern Pioneer Mackenzie Report Inc Fort Vermilion, La Crete, Mackenzie County Wednesday 2,926 729 3 726 2,926 850 3 17 830 -121 Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon British Columbia Burnaby Now, The Glacier Media Fraser University), The Heights and East Hastings Wednesday 75,112 48,384 34,162 2,050 10,493 1,679 72,016 48,382 34,326 2,050 10,382 1,624 2 Burnaby, Brentwood, South Burnaby, Metrotown, SFU (Simon British Columbia Burnaby Now, The Glacier Media Fraser University), The Heights and East Hastings Friday 75,112 48,387 34,161 2,050 10,491 1,685 72,016 48,384 34,324 2,050 10,386 1,624 3 Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Wednesday 90,181 54,989 46,603 431 6,817 1,138 84,870 54,989 46,491 431 6,918 1,149 0 Coquitlam, Port Coquitlam, Port Moody, Anmore, Belcarra, British Columbia Tri-Cities Now, The( formerly Coquitlam Now, The) Glacier Media Coquitlam centre, Lougheed Mall, Westwood Plateau Friday 90,181 54,989 46,607 431 6,813 1,138 84,870 54,989 46,491 431 6,918 1,149 0 British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Friday 19,102 17,050 13,081 313 2,427 1,229 19,102 17,050 12,980 326 2,533 1,211 0 British Columbia Delta Optimist Glacier Media South Delta, Ladner, Tsawwassen Wednesday 19,102 17,140 13,171 326 2,427 1,216 19,102 17,501 13,431 326 2,533 1,211 -361 British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Tuesday 44,731 30,473 25,528 1,700 823 2,422 44,731 30,650 26,021 1,621 784 2,224 -177 British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Thursday 44,731 30,584 25,512 1,713 838 2,521 44,731 30,798 26,028 1,661 800 2,309 -214 British Columbia Kamloops This Week Thompson River Publications Partnership Ltd. Kamloops Friday 44,731 30,571 25,547 1,715 838 2,471 44,731 30,804 26,026 1,661 800 2,317 -233 British Columbia North Shore News Glacier Media North and West Vancouver Wednesday 79,500 62,640 39,677 3,331 13,681 4,696 1,255 79,100 62,639 40,041 3,331 13,517 4,495 1,255 1 British Columbia North Shore News Glacier Media North and West Vancouver Friday 79,500 62,638 39,661 3,331 13,681 4,710 1,255 79,100 62,640 40,046 3,331 13,513 4,495 1,255 -2 British Columbia North Shore News Glacier Media North and West Vancouver Sunday 79,500 62,637 39,657 3,331 13,681 4,713 1,255 79,100 62,640 40,042 3,331 13,517 4,495 1,255 -3 British Columbia Record, The Glacier Media New Westminster Wednesday 58,128 16,966 8,465 611 6,701 1,189 56,169 16,966 8,487 611 6,679 1,189 0 British Columbia Record, The Glacier Media New Westminster Friday 58,128 16,966 8,467 611 6,699 1,189 56,169 16,966 8,485 611 6,681 1,189 0 British Columbia Richmond News Glacier Media Richmond Wednesday 80,404 46,994 37,023 635 6,638 2,698 77,702 46,946 37,136 635 6,487 2,688 48 British Columbia Richmond News Glacier Media Richmond Friday 80,404 46,994 37,019 635 6,642 2,698 77,702 46,947 37,134 635 6,488 2,690 47 British Columbia Vancouver Courier Glacier Media Vancouver Wednesday 288,253 101,017 80,226 6,467 12,403 1,340 581 282,506 101,050 80,338 6,467 12,325 1,340 580 -33 British Columbia Vancouver Courier Glacier Media Vancouver Friday 288,253 100,698 80,216 6,106 11,873 1,675 828 282,506 100,478 80,338 6,106 11,779 1,675 580 220 British Columbia Westender Glacier Media Vancouver Friday 171,555 41,290 1,052 20,412 10,240 9,586 34,308 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Wednesday 73,730 53,813 51,547 196 1,067 184 819 74,453 54,116 51,772 288 1,057 184 815 -303 Ontario Ajax Pickering News Advertiser Metroland Media Ajax, Pickering Thursday 73,730 53,818 51,551 197 1,067 184 819 74,453 54,040 51,737 288 1,016 184 815 -222 Ontario Banner, The Metroland Media Aurora Thursday 19,391 16,846 14,662 22 1,309 830 15 8 19,391 17,015 14,832 22 1,311 840 2 8 -169 Ontario Banner, The Metroland Media Aurora Sunday 19,391 15,527 14,654 22 828 15 8 19,391 15,705 14,831 22 842 2 8 -178 Ontario Beach Mirror, The Metroland Media Toronto Thursday 30,835 23,073 22,615 198 260 21,297 21,884 21,649 235 1,189 Ontario Bloor West Villager, The Metroland Media Toronto Thursday 90,646 35,523 33,961 444 1,118 89,755 33,740 32,540 1,200 1,783 Ontario Bradford West Gwillimbury Topic Metroland Media ~ Thursday 12,465 10,151 9,696 58 397 12,465 10,294 9,839 58 397 -143 Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Wednesday 162,867 116,288 116,288 162,867 115,321 115,244 77 967 Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Thursday 162,867 129,850 129,850 162,867 128,428 128,428 1,422 Ontario Brampton Guardian Metroland Media Brampton, Heart Lake, Springdale, Bramalea, Valleywood Friday 162,867 116,456 116,456 162,867 115,074 115,032 42 1,382 Ontario Brant News Metroland Media Brantford Thursday 72,466 48,911 44,810 2,801 1,300 72,466 48,826 44,788 2,738 1,300 85 Ontario Burlington Post, The Metroland Media Burlington Thursday 73,024 60,274 49,501 10,728 45 73,024 60,181 49,239 10,898 44 93 Ontario Burlington Post, The Metroland Media Burlington Friday 73,024 49,538 49,422 116 73,024 49,381 49,228 153 157 CCAB Community Newspaper TRAC (Canada) 6 Months ending March 2015 Website Social Media 6 Months ending September 2014 Average Monthly Unique Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Browsers Twitter Facebook Non-Paid Carrier Delivery - Individual Non-Paid Carrier Delivery - Bulk Total Householder Total Total Householder Total Total Circulation Province Publication Publishing Company Primary Market Edition FDSA Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid bpaww.com Followers Likes Counts Circulation Residential Non-Residential Mail Digital Residential Non-Residential Boxes Paid Increase/Decrease Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Tuesday 22,076 10,526 10,075 298 133 20 22,076 12,995 12,548 294 133 20 -2,469 Ontario Caledon Enterprise Metroland Media Bolton, Caledon East, Caledon West Thursday 22,076 18,629 18,067 324 218 20 22,076 17,273 16,714 321 218 20 1,356 Ontario Canadian Champion, The Metroland Media Milton Thursday 31,727 30,725 29,376 1,320 29 30,620 30,009 28,660 1,318 31 716 Ontario City Centre Mirror Metroland Media Toronto Thursday 91,983 50,099 48,425 686 988 91,983 47,362 46,519 843 2,737 Ontario East York Mirror, The Metroland Media East York Thursday 64,998 36,764 35,906 364 494 64,998 35,046 34,374 672 1,718 Ontario Economist & Sun Metroland Media Markham, Unionville, Milliken Thursday 84,376 70,084 66,579 381 2,362 10 751 1 84,376 70,117 66,582 381 2,389 10 754 1 -33 Ontario East Gwillumbury Express Metroland Media East Gwillimbury Thursday 8,064 7,326 7,209 117 8,064