The Portrait Untitled

Madrid: Mercè Guiamet: Here you’ll ﬁ nd an update on In each issue, we’ll be interview- 03 events to give you an idea on ing someone who has worked JUN what’s going on in the different with us to ﬁ nd out about their you? 07 _untitled services, areas and work experience at ESADE and what What about

groups in ESADE. The portrait they’re doing at the moment.

“If it is good to live, it is even better to dream, and best of all to awaken.” Antonio Machado

Every journey begins with a single step. Nearly 50 years ago, a group of enterprising individuals took a step that was as brave as it was decisive: they founded ESADE.

As you know, we will commemorate our 50th anniversary during the com- ing academic year. We will mark the occasion with a truly spectacular celebration open to all members of the ESADE community.

With the same enthusiasm and passion that inspired this journey nearly 50 years ago, _untitled is proud to present the logo and slogan specially designed for this celebration by the best possible collaborators: you.

Thank you! 02 Summary Editorial

Time for reconciliation After consulting all of the half- are family life and working life table and constant resource. The dozen dictionaries on the sub- really compatible? The answer is key lies in how we apportion and ject in our splendid and highly obviously yes; they always have distribute it. 03 What about you? sought-after library in Building been, although it depends what If you use public transport, for 2 of the Barcelona campus, we you mean by compatible. Earlier instance, have you ever taken a eventually agreed on a defi nition generations of men were general- moment to observe how your fel- that was generally accepted — ly let off household tasks because low-travellers are using their time? a bit like accounting standards they spent most of their time out Some will be leafi ng through a — of the verb “to conciliate”: at work, while with women the book or newspaper or more often ‘to make compatible’. In other opposite was true. These days, than not the sports pages; others words, in the present case (the as the women in our school can will have their ears plugged into reconciliation of work and family testify, we have achieved equality various strange devices, be tak- life) the work and family aspects in the distribution of such tasks, ing a nap or simply staring into must be compatible if they are with positive effects on both our the void. Everyone is making their to be reconciled. It may be pure work and our family lives. How- own use of the time available to 04 coincidence, but the press have ever, family life is more than just reconcile two compatible things: E-News recently been quoting a report sharing out the housework. physical transport and intellectual by the investment bank Gold- Going out to work and the activity. man Sachs that claims “Female deployment of time are issues If we really believe that recon- employment would see growth that concern all of us here. How ciling our working and family lives rocketing”, and “Contrary to pop- often have we heard that time- creates growth, we should be ular belief, encouraging women honoured phrase “I don’t have putting more effort into time man- to work boosts fertility”. What a time”? It’s worthwhile recalling agement. Management, did I say? surprise, as that most celebrated that time is the same for every- Sounds rather like something for of celebrity presenters in our no one: from the leader of the most a business school. less celebrated TV programme powerful country in the world to So what are you waiting for? (“Sorpresa, sorpresa”) would a factory worker in Palau-solità Here’s your chance to create a have it. Noone would seriously i Plegamans: whoever we are, new subject of time management 09 This month’s personality doubt the truth of the study’s there are just 24 hours in the day. and throw it open to the whole fi rst assertion, but the second is While some people don’t sleep or ESADE community – and why puzzling to say the least. sleep less, don’t eat or eat more not a Chair in Reconciliation while The fi rst question to ask is: quickly, time is still time, an immu- you’re at it? A day like this

1952 Women were given the right to vote in Greece. 1968 The famous demonstrations of May 1968 took place in Paris. 1982 Spain joined NATO. 10 Cyan salon 1958 (3rd June) Enseñanza y Formación S.A., the legal entity that would become ESADE, was created. 1959 (3rd June) Mass is held in the ESADE chapel for the ﬁ rst time. 1964 (18th May) The Free Federation of Business Schools (FLECE), of which ESADE is a founding member, was created. Famous anniversaries Famous

Primavera Sound 14 Plural thinking Despite the disappearance of the Doctor Music Festival, an interesting initiative which, unfortu- nately, did not last long, the number of music festivals organised in Spain has grown both in quality and quantity. To such an extent, in fact, that current festivals such as FIB (Benicàssim), Primavera Sound, Sónar (Barcelona), Summercase (Barcelona and Madrid), Festimad (Madrid) and Azkena Rock (Vitoria) can compete almost on equal footing with classic festivals such as Leeds, Glaston- bury, Oxegen, Roskilde, Lowlands or Wacken. One festival not to be missed is Primavera Sound (Parc del Forum, Barcelona, from 31 May to 2 June). This year’s programme is especially recommended and is as eclectic as ever. Some of the performers worth highlighting include The Buzzcocks, English punk pioneers, the return of The Durruti Column, rocker Jonathan Richman, legendary Patty Smith, and the absolute- musts Sonic Youth. The seemingly never-ending pool of British pop bands is heavily represented this year, with, for example, performances by Klaxons, The Rakes or Maximo Park. Also, the debut of former Blur 16 The portrait leader, Damon Albarn’s new band, The Good, the Bad & the Queen, promises to be interesting. Spanish pop representatives include Los Planetas, national indie pioneers, the Grupo de Expertos SolyNieve, an Andalusian band that has become this year’s revelation or Standstill, from Barcelona, a group with a solid career behind them. Without doubt, however, the star attraction at this year’s festival is the Smashing Pumpkins, one of the 90s’ leading indie rock bands. What about you? 03 Madrid ��

There are many strategic and business-related factors that explain the existence of our Madrid campus. Beyond these considerations, however, its history was shaped by enterprising individuals, many of them anonymous, who worked hard to make ESADE Madrid what it is today: an educational reference point both in Spain and internationally. Much could be written about the courses taught in Madrid - degree programmes, open programmes and general management programmes - but this information is already available at the addresses listed below. We prefer to talk about people. We want to talk about the many people who have helped make this project reality: Manuel Ramiro, Guillermo Cisneros, Antoni Maria Güell, etc. Our space is limited, but we also want to introduce you to our current co-workers. Some of them, such as Julia Rodríguez, have been working at the campus since it opened.

http://www.esade.edu/web/about/campus/madrid http://exed.esade.edu/index.php?item=280&lang=cas

Susana Pérez Secretary, Executive Education Patricia Gómez Programme Manager, Open Programmes Area Miguel Ángel Zaragoza Technical Support, Executive Education Ofﬁce Pedro Amador María Laura Merino Martínez de Pinillos Product Manager, Executive Education, Open Programmes Area Camelia Ilie Director, Executive Education, Madrid María Teresa López-Riobóo Programme Manager, Open Programmes Area Blanca Hernández Programme Manager, Open Programmes Area Francisco Javier Garcia Carrera Financial Aid, Executive Education Claudia Magnaghi. Admissions Manager, Admissions Area Santiago Mínguez Sonia Carrera Admissions Manager, Admissions Area María Luisa Saldaña Programme Manager, Open Programmes Area Eva Eguiguren Manager of Customised Programmes, Executive Education, Madrid Raquel Fernández Customised Programme Manager, Executive Education María Luisa Gárate Institutional Relations, Madrid Maiteder Bastero Institutional Relations, Madrid Silvia Losada ESADE Alumni Manager, Madrid José María de la Villa Director, Institutional Relations, Madrid Enrique Jurado Press Director María Balbás Customised Programme Manager, Executive Education, Madrid Javier Copín Technical Support, Executive Education Ofﬁce Jaime Castelló Director, Corporate MBA Programme Pedro Navarro Vice President, Board of Trustees

CREDITS Editorial board: Colaborations: Revisió i traducció de textes: José Mª Álvarez de Lara Ana Solá Mª José Marimón (El cómic), Servei Lingüístic Óscar Bistué José Antonio Mengual Cristina Espelta, (¿Te has Ivana Casaburi Mila Miras enterado? Es la nueva web de Design art direction: Rebecaa Carpi Adela Nebot ESADE), Jeroen Verhoeven adms :: admediastudio.com José M Contijoch Susana Pérez (Bicing) y Albert Díaz (Jorna- Imprent: Anna Díaz Josep Soler da de puertas abiertas, un David Fernández-Manzanos Mónica Sisternas día en las carreras). Tecfa Group 4 E-News �� Marcel Planellas: “Many of the things we are setting in motion for the E50 event will serve as the basis for the next ﬁfty years”

space for debate about the fu- What central activities will ture of our society. We see this take place over the next future as essentially plural, and academic year? as a university institution we The starting shot will be the in- would like to inspire this by the auguration of the academic year.

integral training of people to be- Other outstanding events will be come competent professionals the ESADE Alumni Annual Confer- and responsible citizens. ence at the Liceo Opera House in Barcelona in late January 2008, and the Annual Conference in “ Madrid. The backbone of the celebration will be a cycle of events on future challenges in the manage- Lots of people ment of organisations and in law, commented that Catalan run by various ESADE depart- and Spanish had been the ments, centres and chairs, to normal languages used take place in Barcelona, Madrid during these ﬁfty years. and other cities where we have chapters of ESADE Alumni, for example Paris, London and New York. “ We are also planning to hold two exhibitions: one internal, on the history of ESADE, and the The number 5 represents freedom and knowledge. It symbolises ex- other external, on the evolution of

perience and learning through trial and error. It is midway between ideas in the field of management, the numbers 1 to 9, meaning that it looks both inwards and outwards. More than 65 % of the which will be shown first at the internal community have Palau Robert in Barcelona and The number 5 breaks from the methods, the solidity and the motion- voted for a slogan. It’s an later in other Spanish and Latin lessness of number 4. Number 5 is defined as a cheerful, eager, ac- interesting subject. People American cities.

tive number that dislikes routine or delays. And ESADE celebrates 10 like being constructive and Throughout the academic year giving their opinion. The ESADE will also be organising a times 5, or put quite simply, 50 years of existence. first slogan was in English series of meetings of prestigious only. Why is it now in three international associations like the Marcel Planellas, Secretary like the whole of ESADE to be- languages? European Summit of the STEP General of ESADE, presents “ come both organiser and pro- The level of participation in this Project for Family Enterprising, the ESADE 50 project: a cel- tagonist, with each departmen- internal consultation on the slo- the annual symposium of the Eu- ebration that aims to involve all tal centre or chair contributing gan for the fiftieth anniversary ropean Academy of Business in those who form part of ESADE, an activity to the fiftieth anniver- was very high, proving the wish Society (EABIS) and the Interna- and in which the number 50 rep- We want to recognise the sary programme. to participate among ESADE PAS tional Conference on Mobile Busi- resents our history and, more work of all the individuals and Faculty, which I am person- ness (ICMB). importantly, our future. and organisations who What is at the heart of this ally most grateful for. have contributed to celebration of ESADE’s 50th The vote came out very clearly Inside ESADE, there are two ESADE celebrates its 50th ESADE’s development anniversary? in favour of ‘Inspiring Futures’. different groups that have a anniversary next year. over these fifty years. Why? What we are presenting now is great deal in common: PAS How is E50 going at the In this celebration we want to the graphic image that we are go- and the Faculty. How are moment? Who is working recognise the work of all the in- ing to use to identify the ESADE you planning to motivate on the organisation of the “ dividuals and organisations who 50 programme, E50 for short. a shared participation that events? have contributed to ESADE’s We first thought that we would will encourage synergies These 50 years have come development over these fifty only have one slogan in English, between them? round at one of the best pos- years, but above all we would but lots of people commented Alongside the exhibition on ES- sible moments for the interna- social projection; and the other like it to be a commemoration that Catalan and Spanish had ADE’s fifty years we are plan- tional recognition of ESADE. looking inwards towards the in- with its sights set on the future. been the normal languages used ning to organise discussions We want to put on a celebration stitution itself, to build up the The future is ESADE’s raw during these fifty years. We there- in which both the Faculty and with a twin focus: one looking sense of belonging to ESADE material: we train people to be fore decided that it was better to PAS will take part, creating an outwards towards society, to amongst all groups involved. the managers of the future, we use all three official languages of intergenerational dialogue on relaunch ESADE’s positioning A small team is putting the research the future challenges ESADE in this celebration, so that key moments or stages in our and increase its reputation and project together, but we would of organisations, and we are a nobody felt left out. history.

E-News 5

“ �� E50 and Create E50. the service of every individual It’s not every day you have a “ It’s quite a challenge to get and every department in ES- 50th anniversary, so we have everyone to experience ADE, keeping them informed to make full use of the oppor- and take part in this his- of the preparations for E50 tunity. I’m sure that we are go- toric moment for ESADE. and welcoming all proposals ing to do really well and have I would like to invite all What do you expect to We’re not looking for and suggestions they may great fun . departments, centres and gain from this anniversary, quantity but for quality wish to send me. chairs to send us their and what do you hope that and participation. ideas on organising an people will expect from it? activity. The real challenge of course is E50 Test to make the whole of ESADE take part in the organisation If ESADE was a person, who would it be like? Ronaldinho or and be a protagonist in the cel- Indiana Jones? Like Ronaldinho, he plays in Barcelona and “ ebrations. This is why we be- “ is a world-class competitor. gan to prepare for this a year take an active part in E50. in advance working within the For you, as an individual Deﬁne in two words: organisation. The slogan was working at ESADE, what ESADE’s past: vision of our future and commitment. The central internal E50 chosen via a survey in which does it feel like to be lead- ESADE’s present: recognition and promotion. event is planned for around 65.9% of the Faculty and PAS ing a project like E50? ESADE’s future: challenge and hope. Christmas. We hope this will took part, and we are now pre- I’m delighted. I’m convinced be a time for celebration and senting the graphic image in that with everyone’s help, If ESADE was two emotions, these would be: acknowledgement for every- the internal newsletter. many of the things we are set- Belonging and demanding. one in the ESADE community. Until July, our aim is to com- ting in motion for the E50 will Throughout the academic plete the programme. I would consolidate and serve as the Is ESADE male or female? year we are organising a se- like to invite all departments, basis for the next ﬁfty years, That’s very personal; I think ESADE is diversity. ries of social activities for ad- centres and chairs to send building the ESADE of the ministrative personnel and fac- us their ideas for organising 21st century. For me, leading For you, is ESADE the sea or the mountains? ulty: in which both PAS and the an activity. We’re not looking this project means facilitating, Open sea. Faculty can join in: a Family for quantity but for quality and helping other efforts, coordi- Open Day, E50 Photography, participation. We would be nating and organising. Over the sports event Fem Esport happy if all departments could the next few months I will be at

Choosing a slogan As you may recall, we recently voted on a slogan for ESADE’s 50th anniversary celebration. Since you’ve probably seen the front cover, you’re already familiar with the winning slogan and logo. Here, we want to present the results of the survey. Internal ESADE community: 420 people Number of votes tallied: 302, or 71,9% of the electorate (187 administrative and service staff and 115 faculty).

Results of the vote:

Think Futures: 28 votes, or 9,2% of the total. Make Future: 98 votes, or 32,4% of the total. Inspiring Futures: 176 votes, or 58,2% of the total.

The voters chose between three proposals in English, but the winning slogan will have versions in all three of our ofﬁcial languages: Spanish, Catalan and English.

Let the 50th anniversary begin! 6 E-News �� Behind the Scenes: Experiences and Anecdotes Doctor Honoris Causa Investiture Ceremony for Ricard Fornesa Ribó and Antonio Garrigues Walker

The doctor honoris causa in- emony. Ms. Planas, the head and fringe will cover the face vestiture ceremony for Ricard organiser, told us about the and nose, or that it will not fit Fornesa Ribó, President of “la process: ‘The first step was to at all. That’s the trouble with Caixa”, and Antonio Garrigues ask Professor Josep Rucaba- rentals: the sizes are approxi- Walker, lawyer and Chairman do for a list of faculty who hold mate, and you have to hope of Garrigues Abogados y Ase- a PhD’, in order to invite them you get lucky. If you don’t, it’s team (Berta Ares, Isabel Nav- I have to admit that those sores Tributarios, was held on to form part of the entrance important to act quickly. The arro and Rosa Sadurní); Ricard caps are somewhat uncom- 2nd March at ESADEFORUM. procession that would accom- trick is to find a colleague with Sendra of AME; the ICT staff; fortable. Protocol dictates that Thanks to the efforts of the pany the two honourees at the a larger or smaller head, de- the receptionists; and of the participants must take off ESADE Press Area, both na- ceremony. The efforts were pending on the problem. course the Aramark staff. and put on their caps when the tional and international media ultimately a success: most of In this case, one of the hon- During the event, the area Rector does so. When the Sec- outlets covered the event. Mr. the invited faculty accepted ourees, Mr. Garrigues, was a in front of the building looked retary General of Ramon Llull Fornesa, who does not nor- and were measured. victim of a rental mix-up. His quite different than it usually University reminded us of this mally give interviews, agreed What measurements did problem, however, was not does, as it had been converted rule, the Rector, with a devil- to appear on the cover of La the organisers need, and why? one of size, but rather of col- into a car park for official vehi- ish smile, delivered a warning Gaceta de los Negocios. Height, for the gowns, and our. All caps are black, but the cles. A van belonging to the from the top of the auditorium We now want to share what hat size, for the caps. Aca- colour of the fringe and tassel close-knit Garrigues family at- steps: ‘I don’t plan to take went on behind the scenes: demic gowns are usually rent- vary depending on the school tracted a lot of attention. Mrs. mine off at all.’ the process, the experiences ed. In fact, of the 40 faculty granting the degree. Mr. Gar- Garrigues and her daughters The entrance of the pro- and - why not? - the anecdotes. members who participated rigues was being honoured and sons-in-law (one of whom cession was very exciting. We First, let’s take a look at the in the procession, 38 wore by ESADE Law School, so his had flown in from Buenos marched down the central aisle people who made this event rental gowns. Which two fac- tassel was supposed to be Aires) had arrived in Barcelona between the rows of seats. possible. ulty members had their own dark red. Imagine the surprise the previous day. On the day The audience turned to watch Everything started when gowns? One was a professor of the Public Relations team of the ceremony, they enjoyed us. Once we had all taken our ESADE proposed that Ramon in the Department of Business when they opened the box and a family breakfast and arrived seats, the ceremony began. Llull University award the two Policy who had her gown made pulled out a tailor-made cap... together in the van, deter- After the introduction and the candidates the title of doc- by an English tailor. The other with an orange tassel! And mined to enjoy every minute of speeches, the honourees were tor honoris causa. Once the was a professor in the Depart- now imagine a member of the the tribute to Mr. Garrigues. presented with a cap (Mr. Gar- proposal was approved, the ment of Public Law. super PR team dashing to the The wardrobe was a veri- rigues got his dark red tassel, Public Relations team (Cuca Getting the caps right was company that made the cap to table rainbow of colours. The after all), white gloves and a Alonso, Fina Planas, Christina more of a challenge. Even change the tassel! various gown models distin- ring featuring the official seal Komrowski and Lidia Serra) if measurements are taken, Many other people helped guished the full professors of Ramon Llull University. The began organising the cer- there is the risk that the cap organise the event: the press from the other faculty. Me- ceremony ended with a long dallions hung from the necks and rousing round of applause. of proud doctors. The best- At the cocktail party after CURIOSITIES for the curious: dressed participant - aside the ceremony, someone said Faculty with their own gowns: Silviya Svejenova and Agustín Luna (source: PR team and field research). from our dazzling Rector, of to me: ‘I’d sure like to be hon- The largest head: Gerard Costa (source: PR team). course - was the Archbishop oured at a ceremony like this The smallest head: Teresa Duplá (source: PR team). of Barcelona. His gown was someday.’ Naively, I asked First prize for event organisation: Fina Planas and Ricard Sendra (source: field research). unlike any of the others, yet it him why. He replied: ‘Because The guy who dreams of owning white gloves: Ángel Castiñeira (source: personal experience). complemented the rest of the I’ve always wanted a pair of procession perfectly. white gloves.’ E-News 7 �� BiCiNg Jornada de portes obertes: While preparing an article un dia a les carreres about “Dutch cuisine” to Benvinguda als candidats que opten a cursar les llicenciatures i els màsters share some of my country’s most typical recipes en ADE i en Dret 2007-2008. with you, my thoughts re- entregat totalment i era con- turned to the little country scient que ESADE és la millor we call Nederland. opció per al seu futur, després No matter where we’re va fer l’aturada a boxs (pit from, our country always stop). Amb l’ajuda inestimable evokes a certain amount of pride and, at times, nostalgia. When I del AME i d’Aramark, es va think about Holland, tasty cheese, fresh milk from beautiful cows, preparar un aperitiu per als and thousands upon thousands of bikes come to mind. Those who acompanyants, i als candidats have visited the Netherlands will have surely noticed the vast number se’ls va convidar a dinar al of people who use bicycles as a means of transportation (I admit it: menjador de la facultat (un avi- this is no hard feat since the tallest “mountain” in our country soars tuallament necessari per afron- to 322.4 meters above sea level, lower than Tibidabo). tar el plat fort del dia: quatre As a biking fan, however, I’m extremely pleased with Barcelona hores de test d’admissió). Els Town Hall’s efforts to promote the use of the bicycle. The grow- retocs de darrera hora en for- ing number of bike lanes throughout the city and its new “Bicing” El 24 de març passat, va tenir Díaz, Lidia Membrive, Beatriz ma de documentació pendent programme, an innovative and interesting project, are especially lloc a ESADE la 4a Jornada de De Grau i Àngels Miquel) enl- van atapeir la línia de boxs (pit worth highlighting. portes obertes de les carreres lestia els últims detalls amb els lane) de l’oficina de Comuni- The idea behind this programme is to promote the use of the bi- d’ADE i de Dret. alumnes d’ADE i de Dret que far- cació i Admissions. Tot era cycle as one more means of public transportation. The programme Com a part fonamental en el ien de guies als grups de pares, a punt perquè els candidats is very simple: by presenting your personal ID card at any one of procés de selecció dels futurs acompanyants i candidats du- omplissin les aules amb la the different stations found throughout the city, you can use one of alumnes, el Servei de Comuni- rant la visita al campus. il•lusió d’obtenir un resultat de the bikes available and drop it off at another station. The first 14 cació i Admissions va conduir una Tot era a punt i cronometrat pole position que els permetés stations were opened last 22 March and, as of 1 May, the service jornada maratoniana que es va per arribar a temps a les sessions ser a la graella de sortida del now has new stations in Eixample Dreta and in Barceloneta. By 1 acabar amb les proves d’admissió informatives, que mostraven als proper curs. July, 100 stations are expected to be up and running with the ad- per al curs 2007-2008. assistents el traçat vertiginós que A les 21.00 hores acabaven la dition of new stations in Eixample Esquerra. El semàfor verd de sortida comporta l’experiència d’estudiar prova i passaven per la bandera You’ll find all the relevant information about this innovative es va il•luminar aproximada- a ESADE. El Carlo Gallucci, la de quadres, exhaustos, però con- project at the following address: www.bicing.com. You can also ment a les 9.30 hores quan, Rosa Manent i la Xari Rovira van scients de la feina ben feta. register for your own personal ID card on the official webpage als boxs d’Admissions-Facultats fer vibrar l’audiència d’ADE, com El Servei de Comunicació (only € 6 per year if you sign up before 1 July). Once you’ve picked Universitàries, l’equip de Comu- també ho van fer en Pere Mirosa, i Admissions ja prepara la pr- out your bike, the first thirty minutes are free. After that, you only nicació i Admissions (Cristina la Lola Bardají i la Cristina Olabar- opera edició de les “12 hores have to pay €0.30 for every additional half hour. Olabarría, Valentina Luengo, ría amb els de Dret. En total, hi d’ESADE”. El 19 de maig pas- Isabel Sánchez, Anna Maestre, havia prop de 400 persones. sarem un altre dia a les carreres, Enjoy Barcelona by bike! M. José Muñoz, Flo Giavi, Albert Aquest públic, que s’havia enceneu motors...

Madrid also does yoga End of the current “Jo, directiva” Last March, yoga (Women and management) programme classes were started on the Madrid cam- This March saw the end of the explore aspects like strategy, rita Martí, Amy Leaverton and pus. Mercè Guiamet 2nd edition of “Women and leadership and the main func- Esther Sánchez. Overall, the and Trini Xifré, with management”, a 70-hour train- tional areas of the company. initiative has been very well re- help from Julia Ro- ing programme for women And last but not least, to con- ceived and had a considerable dríguez, are respon- managers 90% funded by the solidate and reinforce their role impact. One proof of this is sible for organising Employment Ministry of the Cat- as women managers. that the women involved in the these classes, held alan Autonomous Government. Contributors to the pro- first two editions have created every Wednesday Taking its cue from recent leg- gramme, organised by Ex- a contacts network so they from 1.30 to 2.30 islative initiatives that pursue ecutive Education and led by can share their experiences pm. equality between the sexes, it Eugènia Bieto, have included and knowhow. Another is that As far as we know, aims to equip participants with Silviya Svejenova, Pere Batal- we have just finished organis- those who have al- management tools to improve lé, Manel Armengol, Luisa Ale- ing a third edition, planned to ready signed up for their professional skills, and to many, Lola Fernández, Marga- start in October 2007. Professor Francisco Urbina’s classes include: our fellow re- porter Susana Pérez (we hope this is not a hint), Claudia Magnaghi, Laura Merino, Blanca Hernández, Javier García (Barcelona 1 - Madrid 1, it’s a tie), Patricia Gómez, Eva Eguiguren, and Julia Rodríguez. We hope these classes are as successful as they have been in Barcelona. If you would like to find out more about the stimulating world of yoga, visit the Spanish Association of Yoga Practioners’ webpage (www.aepy.org). Mercè Guiamet is the Association’s treasurer. 8 E-News �� Have you heard? It’s the new ESADE webpage… It’s impossible for you not to have heard about it… Aramark tablecloths with fried eggs on them, new mouse pads, the “Missing E’s” contest with tempting prizes… Still don’t know what we’re talking about? What planet do you live on? Are you sure you work at ESADE?

Mercè Saura, Cristina Espelta and Mónica Sisternas.

Let’s see if we can refresh your memory:

 It’s our window onto the external world, open 365 days a year and, as such, an absolutely key tool for commer- cialisation.  It is one of the main channels to spread, reinforce, and position the ESADE brand all over the world.  It is one of the most important means for ESADE to communicate with everyone internally: administration and services, faculty, students, alumni, etc.  - On average, the webpage receives 180,000 visi- tors every month. Yes, you read that right: 180,000 visi- tors per month on average!

Now you know what we’re talking about, right? It’s our new corporate webpage, fresh off the press! Its address is the same as always: www.esade.edu. Four years after the last big change (coinciding with the launch of the new corporate image and logo in 2003), the web’s design and structure have been completely changed in order to make it…

- Fast - Useful - Intuitive - Executive

- Clear - Manageable - Simple - Direct

In addition, the content on the homepage has been reworked so that it is:  Accessible by means of a single click: a menu with fold-down sub-menus.  Informative: a space has been set aside for banners about the programmes offered.  Relational: news items and activities are constantly updated.  Practical: all the information about admissions and direct con- tact channels is available.  User-friendly: access is facilitated depending on the visitor’s pro- ﬁle or interests.  Attractive: an “Online tour” and more images and videos have been added.

If after reading this, you still haven’t realised we’re talking about the new ESADE webpage, you’re deﬁnitely from outer space! If this is the case, don’t worry: just get in touch with us and we’ll schedule an interview for the next _untitled issue! :D This month’s personality 9

Tell us a good story from your time at ESADE. Here’s a story from a long time ago. In the early �� 1990s, I was the MIM coordinator. A new lecturer, Quick qutions Philippe Bachetta, had just joined our team. He was Swiss, and he had just earned his doctorate in the If you were a historical figure, you would be… United States. He came into my office one day, all an adventurer, like Marco Polo. upset. He had given an exam and the students had If you were a monument, you would be… the Arch copied each other’s work. I asked him if he had sepa- of Titus in Rome. This is a trick answer, and just a rated the students, leaving extra space between handful of people at ESADE know why. them. No, he replied, he had allowed them to sit right next to each other. I asked if he had used the special If you were an animal, you would be... I’m a Taurus, Josep Franch Associate Professor at ESADE, is the and in the Chinese zodiac I’m an ox, so my first person responsible for the famous ‘Bologna Masters’. exam paper provided by the Registrar’s Office. No, he replied, he had used regular paper. I asked if he instinct is to say ‘bull’. But I don’t like the images associated with this animal, so I’d be a lion. had had anyone monitor the exam, and he said no. I “What position would you like to hold at told him diplomatically that if he didn’t take precau- If you were a sport, you would be… a fun activity ESADE three years from now? tions, it was likely that someone would copy. He re- with lots of movement that is done in pairs. Don’t In the words of Antonio Marzal, just a plied that they had all copied! He had gone to class, get the wrong idea - I’d be paddle tennis. ‘pinche profesor’.” given out the questions, and returned to his office. Two hours later, he went back to pick up the exams. If you were a book, you would be… something How long have you been working at ESADE? I couldn’t hold back my laughter. I remember thinking suspenseful, for example, The Adventures of Sherlock Holmes. Almost 19 years. I started here in September 1988. that someone would have to tell him that things were different here. If you were a song, you would be… My Way, by What sort of work do you do here? Frank Sinatra. I am an Associate Professor in the Department of Which colleague would you like to take to a party? Marketing Management and Director of the CEMS Michele Quintano. If you were a forgotten corner, you would be… A Master and the University Masters (commonly known beach with golden sand and crystal-clear water. as the ‘Bologna Masters’). What position would you like to hold at ESADE If you could be someone else, you would be… three years from now? Any resident of Barcelona at the height of the mod- Tell us about your best and worst experiences In the words of Antonio Marzal, just a ‘pinche profesor’. ernisme period. at ESADE. My best experience was finishing my doctoral the- What ESADE value or sign of identity do you most sis. I felt like a great weight had been lifted from my identify with? Who should we interview for the next edition? chest. My worst experiences aren’t worth remember- All of the institution’s values. ESADE’s academic rigour, I’d choose Higinio Lahoz from Reprography, because of ing, but one was the death of Samuel Husenman, business orientation and social mission are values one the job he does. It would be a ‘tribute to silent work’. known to us as Sam. should identify with.

Tell us about your best and worst experience at ESADE. Quick qutions The worst: The first two years, in general, because of all the problems related to opening up a new If you were a historical figure, you would be… centre and, concretely, due to the floods and argu- Don Quijote. ments with the builder. If you were a monument, you would be… Neptune Fountain. The best: The day they told me I would be working directly for ESADE after two years of hard work If you were an animal, you would be... Miguel Ángel Zaragoza has been working for via a temp agency. A dog. the ESADE IT Support Department in Madrid since 2002. Since then, he has become an Tell us an anecdote about something that hap- If you were a sport, you would be… expert in his field. Football. pened to you at ESADE. I could fill up the entire magazine with stories, but I’ll If you were a book, you would be… “The best. The day they told me I would be working just mention one about the Outdoor activities organised The Lord of the Rings. directly for ESADE after two years of hard work via outside of ESADE. Specifically, for the first one held, a temp agency.” some cars were rented for a team project (changing If you were a song, you would be… tyres). When I saw the brand new cars, I wondered how “Duerme conmigo” by Grupo Marea.. How long have you been working for ESADE? they’d end up. When I got there the next day, the first If you were a forgotten corner, you would be… Five years. thing I noticed was that one car was flat on the ground; Ushuaia (Argentina). the tyres were all gone. And what do you do? If you could be someone else, you would be… IT and logistical support. Is there one colleague you’d like to have lunch with My mother. one day? When you started here, what was your first impres- Xavier Fernández, Mauri Añanos and Jesús Poveda. sion of ESADE? They’ve helped me all they could from Barcelona. My first impression was chaos. When I started, the centre still hadn’t been opened and all the offices and classrooms Which colleague would you go out on the On a personal level, what ESADE value do you still had to be built. That said, I had a lot of support from town with? most identify with? my colleagues at TIC in Barcelona. Without them, I wouldn’t Any one of them. A party is a party and I’ll have fun with I like how they let me do my work. They don’t tell me have been able to have it all ready. I also have to thank Julia whoever. how to do things. They let me carry out my job as I see Rodríguez for her support and help. fit. Obviously, they still expect to see results. Where would you like to see yourself at ESADE in And the first impression of your colleagues? three years’ time? Who do you think we should give this Good. There were just a few of us then and the relation- The same position as this one, though I would change questionnaire to? ship was very good. a few things. Enrique Jurado. 10 Cyan salon ��

Pel.lícula: Little Miss Sunshine Urgent or (USA, 2006) Director: Jonathan Dayton y Valerie Faris Olive is a chubby and not very pretty little girl who dreams of becoming a beauty pageant important? winner; her older brother, a big fan of Nietzsche, has taken a vow of silence which he is determined not to break until he becomes a ﬁghter pilot; their father is obsessed with pub-

On the divan lishing his self-help method which divides the world into winners and losers; their gay uncle, “This is due yesterday.” This phrase, which in who recently tried to commit suicide after a love affaire gone awry, is a university professor daily life could be considered a temporal para- and an expert in Proust; their grandfather is a womanising World War II veteran and a heroin For the senses dox, is the norm within Esadian logic. What’s addict; lastly, their mother is struggling to maintain her sanity and balance amidst this, shall more, we could almost certainly include it we say, slightly unorthodox family setting. The characters set off on a more than 1000- kilometer journey by van so Olive can participate in a beauty pageant. Like any road movie, among the top 5 most heard phrases at ES- this trip is physical but also existential: they face a wide variety of experiences during their ADE, only below those including one or all journey and, in the end, nothing is as it was before. three of the following terms: “management”, Filmed on a shoestring budget with an excellent screenplay and extraordinary performances “stakeholders” and “leadership”. by little-known actors, Little Miss Sunshine has rightly become one of this year’s sleepers Let’s assume, then, that winning a handful of prestigious awards (Oscar, Bafta, Independent Spirit Awards, etc.). the space-time continuum This fresh, acerbic, critical, very funny (though at times macabre) and sensitive (though not corny) film demonstrates that no family is dysfunctional. Rather, the world is simply a very is different at ESADE. strange place with no losers, just different ways of overcoming life’s obstacles. Not to be Here, time travel (espe- missed. cially backwards) and the ability to be in two places Book: Broken April at the same time are es- Ismaïl Kadare pecially appreciated, as Madrid: Alianza Editorial, 2001. 208 p. if we were characters in Traduction by Núria Mirabet a “Star Trek” episode or film. Luckily, however, A small literary jewel by Ismaïl Kadare (Gjirokastra, Albania, 1936), considered one of the best European writers and a classic in 20th century literature. required skills or traits don’t include pointy ears The novel encompasses two parallel stories taking place in the mountains of northern or being fluent in Klingon. Albania, “the high plain of death,” where life is governed by the Kanun, an unwritten code of honour. The first story is about Gjorg Berisha, a young Albanian pressured by his family and Nevertheless, burning the the Kanun to avenge the death of his brother, killed by a member of the eternal rival clan, ! candle at both ends is a the Kryeqyqe. The novel also describes how the writer, Bessian Volpi, and his wife, Diane, part of our day-to-day work experience. travel around this plain to learn out about this ancestral custom first-hand. The problem is that urgencies and priorities Love and death intermingle when fate has it that Gjorg and the couple should meet. From naturally flow from top to bottom (like Nia- that moment on and with the Kanun dominating the scene, their lives are changed. With gara Falls), and trying to invert this process Gjorg envisioning his own future and the couple increasingly absorbed by the code, Ismaïl can mean ending up like a salmon: flattened Kadare weaves an impressive tale full of feelings, doubts and emotions. against a rock or devoured by a bear while trying to swim upstream. It’s like when you step into your boss’ office and he/she asks: Disc: The Last Waltz “Could you take a look at this document and The Band tell me what you think?” You answer: “Is this FM Productions/20th Century-Fox 1978 urgent or important…?” One, two, three… The In the eyes of the general public, this album exceeds the expectations of even its authors. seconds tick by… Four, five, six… The silence The album: The Last Waltz. The artists: The Band. Sound familiar? If not, you just need to is overwhelming… That’s when your boss de- know that this was the group chosen by Bob Dylan to bridge the gap between acoustic and electric guitar music. cides that, given your ignorance about such an important matter for human development, The Last Waltz was a farewell concert held on Thanksgiving Day in 1976 at the Winterland it is absolutely necessary for you to attend a Ballroom in San Francisco. The Band was joined by numerous special guests, including Bob seminar on time management (as if our time Dylan, Neil Young, Eric Clapton, Van Morrison, George Harrison, Ringo Starr, Muddy Waters, Emmylou Harris and Neil Diamond. (Is that all they could come up with?) were really ours! I wish!) in order to learn how to better organise yourself and prioritise. Because The Band was, for a long time, an unrecognised and unappreciated group (thanks, Dylan!), this concert is best known for being filmed and made into a documentary by the world-famous director Martin Scorsese, between Taxi Driver and Raging Bull. (No big deal!) The Last Waltz is hailed by some as the best concert in the history of music. Others call it The result: you have less time available an essential part of Scorsese’s body of work. But almost everyone enjoys the nearly two now than before because you have to go hours of music: the ‘music box of rock and roll’. Don’t miss it! to a seminar on time management (one Fnac offers a remastered CD of the concert for 21.75 euros, and a DVD featuring over 5 of life’s paradoxes). That said, by the end hours of music and interviews for 23.95 euros. of the seminar you’ll finally be able to tell One track deserves special attention: ‘Theme from the Last Waltz’, the piece that opened the difference between what’s “urtant” and and closed the concert... and my wedding. what’s “imporgent”. http://es.wikipedia.org/wiki/The_Band http://theband.hiof.no/

1 Klingons are one of the many alien races living in the Star Trek universe. They are quarrelsome and physically unattractive and are always in a foul mood. Cyan salon 11 ��

Giants of the City... City of Giants” Sonia Gómez, director of the SGEF: “It all started when Albert was barely one year old. Cesc and I were wondering how we could teach our son that the secret to happiness was to make the people around you happy. Albert gave us a hint that year at the fall festival: he couldn’t contain his excitement when he saw the parade of giants: gegants, gegantons and capgrossos, all dancing to Parallel lives the rhythm of the gralla ﬂ utes and the drums. We joined the Giants of the City, a troupe of giants, and travelled to many different villages and festivals. We learned what went into a performance: values, effort, hard work and many hours of rehearsal, all in exchange for a smile.”

The excursions were exhausting. We had to get up early, set up the giants, make them dance all over the village, take them apart afterwards, and so on. But the smiling faces of the people who came to see us made us immensely happy. When children ask us about the origin of the giants, we tell them the following legend: A long time ago, there was a rich landowner who liked to have artists dance and play music for his family. Whenever the artists came to perform, the townspeople would peer over the walls, trying to catch a glimpse of the show from afar. The artists realised this, so they started wearing bigger costumes so that the townspeople could see them better. They developed big, tall characters and used loud musical instruments such as gralla fl utes and drums. Times have changed, and today the giants and musicians perform in the streets so that everyone can see the show. For us, the troupe of giants is a way to teach our children that we must value our country and our culture in order to value other cultures. And in order to value our culture, we have to discover it and get to know it. The troupe also allows us to visit lots of villages, all over Catalonia and sometimes farther away. We learn about their cultural traditions through their fi gures, dances and music. Music and dance are universal languages that bring people together and help them communicate. Each year, a different city is named the City of Giants, and troupes from all over are invited for a gathering. Last year, in Montblanc, we saw giants from Sweden, California and Germany. Altogether there were more than 9,000 of us. We all played music and danced together. It was so exciting! With the giants, you learn that there is always a reason to celebrate: you just have to fi nd it and share it! The Giants of the City are based on the characters from the legend of Sir Guillem and Princess Violant. Until age 8, the children in the troupe carry small capgrossos. From ages 9 to 11, they carry gegantons. At age 12, they learn to play the gralla fl ute or the drums. When they reach 16 or 17, they usually join a different troupe - diables, garsa, drac, etc. - because they don’t want to be seen with their parents! All of the fi gures belong to the community. They are the property of the City Council, which pays for their maintenance. The City Council delegates responsibility for organising festivals to the Committee of Troupes, which is made up of representatives of each troupe: gegants, castellers, trabucaires, ceballuts, bastoners, bèsties del correfoc, etc. Each year, our troupe hosts troupes of giants from other towns, and then we visit them in their towns. We perform free of charge, as do the troupes we invite. Out of courtesy, however, the City Council always treats us to breakfast if we perform in the morning, or to dinner if we perform in the afternoon. Since there are a lot of people in a troupe, we usually eat in a schoolyard or school lunchroom. When we go to a far-away town and have to spend the night, we usually bring sleeping bags and mats and sleep at a school. We do between 6 and 10 excursions per year, normally on Saturday afternoons or Sunday mornings. Sometimes, if we travel very far, the excursion takes up the whole weekend. Since the fi gures are made of papier-mâché and will be ruined if they get wet, we usually perform in the spring, and sometimes in the fall. Most of our performances take place in May, June, September and October. We learn all of our dances by heart. Whenever we want to learn a new dance, we have to do rehearsals. For the annual festival of Sant Feliu, a city that organises lots of cultural activities, we usually perform a new dance together with other troupes. Two years ago, we put on an unusual show for children. It was a play featuring gegants, gegantons and capgrossos. We wrote the script and the music ourselves and used traditional instruments, some of which were very old. We held rehearsals every Friday evening for more than six months. It was exhausting, but also lots of fun. Our whole family shares this hobby. Cesc carries a giant (‘en Cesc el bandoler’). Albert and Marcel carry tiny capgrossos (‘tigretons’) and play the drums. I play the gralla fl ute or carry a capgròs (‘el Mag’ or ‘la Mamelluda’). I especially like traditional instruments. I love playing the gralla fl ute! It’s important to rehearse with the other gralla and drum players to make sure we’re all in sync. Every Thursday evening, when the kids are asleep, I go to a music class. When I practice at home, I sometimes use the fl abiol, a smaller fl ute that isn’t as loud. When my kids hear me, they get out their drums. Suddenly it’s a festival in my house! One of our neighbours also joins in whenever he hears us! 12 Cyan salon �� Where traditional meets exotic There is an old Catalan saying: Al pot petit hi ha la bona confitura, which basically means that good things come in small packages. We sat down with Jeroen Verhoeven, MBA Programme Manager at ESADE, to learn about the culinary culture of his country, the

The pleasure is all yours The pleasure Netherlands, which is small but rich in flavours and sensations.

Dutch cuisine is closely linked to the history of the Netherlands. Jeroen told us that there are actually two kinds of ‘typical’ Dutch food that coexist peacefully and complement one another. There are traditional Dutch dishes, which are made from prod- ucts like fish, potatoes, vegetables and meat. Soups are especially common (Jeroen is a fan of the pea and tomato varieties). These dishes are generally very nutritious, but perhaps not ter- ribly tempting. If any one characteristic sets the Dutch apart, it is their love for ex- perimentation. This applies as much to their food as to anything else. Due to their adventurous spirit and their history of doing business and mixing with other countries (the Dutch East India Com- pany comes to mind), the Dutch have always been avid travellers. As a result, they have gained first-hand knowledge of exotic culinary traditions, some of which have become ‘typical’ Dutch fare. According to Jeroen, satay, skewered meat with peanut sauce, is a very common dish in the Netherlands. This dish actually comes from Indonesia, but the Dutch have made it their own. Jeroen has shared two simple yet tasty recipes that will help us get to know Dutch cuisine.

We hope you like this, because... the pleasure is all yours!

Spekpannenkoeken (Flour pancakes with bacon)

Ingredients (for 10 pannenkoeken) 3 eggs Wentelteefjes 250 g flour ½ litre milk (Eggy bread) Salt 30 thin slices of bacon Ingredients: Margarine (for frying) 6 slices of bread (not too fresh) Stroop (caramel syrup) 3 eggs 100 g margarine Add the flour, the 3 eggs, ¼ litre of milk and a pinch of salt to a ½ cup milk bowl. Beat until smooth. Add the rest of the milk and beat again. 1 tbsp cinnamon Melt some margarine in a hot frying pan. Fry 3 slices of bacon and use a tablespoon to add one tenth of the mixture to the pan. Beat 3 eggs in a bowl. Stir in the milk and cinnamon. Soak the slices of bread Shake the pan slightly until the mixture spreads, forming a thin layer until they absorb the liquid. (If the bread is too fresh, don’t leave it very long or across the entire pan. Fry the mixture at low-to-medium heat. When it will absorb too much liquid. If the bread is somewhat hard, you can leave it the top of the pancake is dry, flip it. The easiest way to do this is longer.) with the lid. More adventurous chefs flip the pancake in the air, but Melt the margarine in a hot frying pan. Fry the bread on both sides until it this requires some practice. When both sides are golden brown, the turns golden brown. pancake is done. Serve with stroop. Serve with sugar. (To keep the pancakes warm while you finish making the others, place them on a plate on top of a pot of hot water.) Cyan salon 13 ��

Entrevista a l’home

bilingüe de veritat The cafeteria Fins fa uns quants anys, l’autèntic bil- - _u: Aquesta malaltia, com afecta la cació, per exemple amb la família? tia és una de les més greus, because ingüisme era una linguapatia descon- vostra vida? - HBV: La Dorothy és una persona el Monday, el Wednesday and el Fri- eguda, la qual, no obstant això, s’ha - HBV: En un very first moment, va extraordinària, una person que cares day tinc accent from Texas, i la resta convertit en un fenomen que han ser molt dur. I couldn’t entendre què about me. Enguany ha començat el de days, de Manchester. estudiat molts psiquiatres, filòsofs, passava, però ara, at least, en sabem nivell I d’English a l’Executive Lan- - _u: Que curiós... I es pot curar el antropòlegs i metges. Tot seguit, us l’origin, i això fa que tingui very molta guage Center of ESADE, fet que ens bilingüisme de veritat? oferim, en exclusiva, l’entrevista a hope. facilita molt les coses. Des d’aquí, - HBV: Ara per ara, els scientists from all un home bilingüe de veritat, que ha - _u: Què us causa aquest bilingüis- aprofito per saludar els professors over el world fan interesting estudis que volgut mantenir el seu anonimat per me? i el PAS i els dono les thanks per la ja s’han publicat en referred journals, preservar la intimitat. - HBV: Treballo en un entorn de man- seva great professionalitat i per l’all però no hi ha estudis concloents. agement, en una business school their support. - _u: Hi ha persones que tenen més - _untitled: Sou un dels pocs homes bil- pionera en l’àmbit international. - _u: Sabíeu anglès? possibilitats de patir-la? ingües de veritat que hi ha al món. Com Treballem amb stakeholders, amb - HBV: Això sembla, doesn’t it? Doncs - HBV: I like que tu ask me this. Hi ha se us va manifestar la linguapatia? persones entrepreneurial, gestionem la true és que tinc el III level, tot i que diversos estudis que indiquen que - Home bilingüe de veritat: Va ser un applications als programmes, som m’han done proves recentment que els employees and professors de les dia in the morning. Me n’anava cap al top ten de tots els rànquings inter- confirmen que now I’m capaç de fer international business schools tenen a treballar i quan li deia adéu a la nationals i, generalment, tot el dia el estructures pròpies d’un nivell ad- un risc elevat de patir-la, perquè they meva dona, I told her: “fins després, passem challenging success. Sem- vanced-business. keep on canviant into Catalanglish. Dorothy”. bla que aquest environment ha gen- - _u: Hi ha gaires homes bilingües de - _u: Thanks per allowing _ untitled - _u: ? erat un conflicte in la part of the brain veritat al món? fer-li una entrevista...?! - HBV: És que la meva dona es diu que inclou la “gramàtica universal”, - HBV: By ara, se n’han detectat 500 - HBV: Oh… Don’t pateixis, això no es Dolors, and I couldn’t tell her el seu changing-ne l’structure. casos, but estan augmentant a causa contagia, la gent feel empatia to me. nom in Catalan. - _u: I teniu problemes de comuni- de la globalization. La meva linguapa- En un minute, estaràs fine…

Our family is growing. Since each child that comes into the world is a blessing, we wanted to share a few. Meet Martina Piqué, Martí Estévez, Claudia Guilera and Raul Montalvo.

TRIBUTE TO Today we would The cafeteria like to pay tribute to… Óscar Bistué!! “In my company, we take Óscar was the advantage of lunch to do exercise.” ﬁrst ESADE em- ployee to enjoy “Well, some people at ESADE also exercise at the 15-day pater- lunch ...” nity leave established by the new Equality Law. It looks like his baby girl was born under a lucky star. 14 Plural thinking �� Where Criminology Meets Theatre

Marc Garcia-Solé is a Lecturer at ESADE Law School. He teaches a subject with a disturbing name: Criminal Law and Criminology. Who would have known? He looks like such a nice guy! In his free time, he collaborates with a social theatre group. We talked to Marc to find out more about his hobby.

First of all, what is social theatre? It’s a type of theatre that dramatises conflicts that exist in today’s society: sexism, domination, domestic violence, rac- ism in certain neighbourhoods, xenophobia, the lack of de- mocracy in certain communities, socioeconomic inequality in certain countries, the housing problem, poor working condi- tions, etc.

How did it all begin? I’ve always liked theatre, both as an actor and as a member of the audience. When I was younger, I was in a theatre group. We put on a few productions, but the truth is that I didn’t find conventional theatre very fulfilling. It’s based on memorisation and leaves little or no room for improvisation. Plus, it hardly ever deals with social issues or tries to raise awareness. I like to think I’m aware of the problems in this country and around the world: poverty, marginalisation, discrimination, the environment, domestic violence, wars, conflicts, housing problems, etc. So I satisfied both of my interests by getting involved in social theatre, which combines theatre with social awareness.

How did you learn about social theatre? I was walking down the street one day in Barcelona’s Gràcia neighbourhood, and I saw a poster advertising a ‘social theatre workshop’. I thought that might be what I was looking for. I signed up for a course at the Pa’tothom theatre school that was taught by leading international experts in social theatre. I really enjoyed the course. I got to meet lots of people who were involved in social issues. The following year, I signed up for a year-long course that met twice a week for two hours. Social theatre uses techniques and methods that are unlike anything found in conventional theatre. In the course, I learned to be an actor and director of social theatre. By the end of the course, we were expected to be able to direct a play about a community facing an unjust situation.

Tell us about some of the productions you’ve been involved in. I’ll tell you about my final project for the course, which will help you understand the techniques we use. We were asked to put on a play about a school where two kids were being bullied and the teachers were tolerating it. Nine of us performed at the school in question. Two of us played the bullying victims, and the other seven played the bullies and the other students. We had to act like adolescents, which was kind of embarrass- ing. But we were able to convey the truth to an audience of teachers, parents, students and administrators who had been unable to detect the problem at their own school. Every now and then, the theatre school calls me and says, ‘Hey, on such-and-such day we need someone to play the part of a worker facing discrimination, an immigrant who can’t find work, a business owner who harms the environment, a violent husband, or a woman who doesn’t make as much money as she deserves.’ So then I show up in my costume, ready to have a good time... and not such a good time, because these are issues that I really care about. Plural thinking 15 �� Carmen, an example of inventiveness and solidarity

When Carmen, one of our colleagues, has a good time, she’s not just enjoying herself. She’s also contributing her grain of sand to conserving our environment. In these photographs you can see her designing and making a fancy dress from recycled materials. These include tickets for the bus and metro, the means of transport she uses every day to cut down on pollution. Carmen has to catch the first bus at 5 in the morning to get to ESADE, and she finds it infuriating that most cars carry only one passenger - the driver. She has always been concerned about the environment and its conservation, and her contributions to the cause prove just how ingenious and original she can be. The festivities at Carnival are a great event for Carmen. Every year she thinks up a new costume so she can join in the fun with her friends. This year she represented the residents’ association of Les Planes, Sant Joan d’Espí, in the carnival procession at Calella de la Costa, where she won first prize. Other participants and the jury were highly impressed by all the detailed work that had gone into her costume, but above all, by what it stood for. She was congratulated on her commitment to others, congratulations that I can only echo here – I’ve known her for 25 years, but thanks to this magazine I’ve discovered a new and quite remarkable side of Carmen. We started talking about the costume and we ended up dis- cussing the solidarity practised by Carmen and her family to help build a better world. For example, she told me how she recycles oil: she collects the oil left over from frying, and when she has enough she walks nearly 2 kilometres to some containers in Cor- nellá, where they mix all the oil with caustic soda to make bars of soap. It goes without saying that she uses the different recycling bins (glass, cardboard, organics, plastic, etc.), and she has even installed a drip irrigation system for her plants so as not to waste a drop of water. As she says: “In my house and at my daughter’s, we have a ban on hosepipes for watering”. Carmen is proud of bringing up her grandchildren to be consid- erate to others. However, that does not stop her worrying about the kind of world they’ll find themselves in tomorrow. 16 The portrait

��“Teaching yoga at ESADE has let me keep in touch with the institution.”

How long did you work at ESADE? In your opinion, what has changed most at ESADE Twenty-seven years to the day. I joined ESADE on February from that fi rst day? 1st, 1977, and I retired on February 1st, 2004. It’s obvious that over twenty-seven years a lot has changed and that’s how it should be. The number of employees What were you responsible for? (department, respon- has grown spectacularly and it’s logical that you can’t sibilities, projects, etc.) always have the same relationship with everybody. At the I joined ESADE to start organising the alumni. Up until beginning, the exchange was more fl uid, practically with that time, nothing similar had been done so, along everyone; afterwards, we had to adapt the relationships to with Josep Milà, we started to put together a database the people who were more like you and that, without doubt, of alumni, working from yearbooks and starting with was a change. the first graduating class (1964). And that’s how it all I’d also like to highlight the change in ESADE Alumni, today began: it’s a long story. In 1978, the ESADE Member with a very large team with an ambitious project for its Development office was created with Antoni M. Güell growth. This is truly interesting for me and I wish them all and Rosa M. Manent in charge; and in 1982, the Alumni the success because they are highly dedicated and excited Department and the Job Bank were started, taking over about the work they do. for Member Development. In 1983, finally, the first steps were taken to create the ESADE Alumni Associa- Tell us about the funniest thing that ever happened to tion which was legally established in 1989. you here. Before, the ESADE Alumni Association was called the Describe how you lived and remember that period. ESADE Member Development offi ce. One day, I was with With time, my memories are all positive; you forget the bad Montse Zurano when, all of a sudden, we heard someone times. The truth is that I got on really well with the mem- knocking on the Association’s door. It opened and all we bers of the fi rst Board of Management — Pere Fàbregas, saw was a bald head sticking out of the top part of a dark Antoni Aliana, Joan Anton Camuñas, and Francesc Rafart, suit. It said: “Hi, I’m a member.” After a moment’s silence, among others; when we get together, we always remem- we just started laughing and couldn’t stop until long after. ber the good times. At the beginning, it was a diffi cult Montse managed to hide herself behind a closet but, I still project to carry out, but also very interesting. don’t know how, I stoically attended to this “member” with ercè Guiamet Llopis was admin- a professional look on my face. istrative secretary for the ESADE What were you thinking about on the way to ESADE on your MAlumni Association for many years, fi rst day of work? What was your last day at ESADE like? working in building 1 fi rst and then in The first day for me was a complete mystery; I had no Very quiet. On the one hand, I had already taken in that building 3 the last 9 years. idea what to expect. On the 31st of January I stopped my professional career was ending and, besides, I was working for a public relations firm where I had been convinced that it was the right time. On the other hand, it twelve and a half years and on the 1st of February I was comforted me a lot to know that I wasn’t saying goodbye One of the reasons I took early retirement was because on my way to ESADE. completely, but rather, I would still be in constant touch I had decided to dedicate myself to yoga fulltime, so I with ESADE though in a very different way. wanted to be free. A while back, I had started to give Do you remember your colleagues? Your bosses? classes at lunch to a group of colleagues who were inter- I’d like to especially mention Antoni M. Güell, my boss. It’s What is your best memory about your experience in ested; ESADE management lent us the chapel and we’re diffi cult for me to fi nd the words to describe him. I could ESADE? And the worst? still there. always count on his help and support; I always knew what The best memory I have is having taken part in the launch When I retired, ESADE proposed I continue offering he needed from me; with just one word, with just one look, of a great project which is the ESADE Alumni Association these classes and they incorporated them into the person- I knew exactly what he wanted to say. When I was feeling today. But I can’t forget about the true friends and the nel training programme offered by Human Resources. I’m stressed or worried, he always tried to calm me down. We comradery between us: the good times in the cafeteria, very satisfi ed for several different reasons: a big group has spent many years together working on common projects. the laughs we had, how much fun we had on the outings… been formed and they are very united; they are extremely I can only say that I think about him a lot; I don’t think I will The least good memories, without doubt, are the people interested. We’re making progress and they understand ever forget his personality. I would also like to mention who left us prematurely. It’s been very sad, and their what practicing yoga means, that it can become a way to Rosa M. Manent, who was a true supporter of the project memory is what really counts. reach higher knowledge and greater self-realization. and an extraordinary colleague. Later on, the team kept Giving these classes is extremely gratifying for me and, growing and, apart from the professional relationship, we What would you say to the people you left behind at ESADE? besides, they let me stay in touch with ESADE. In reality, I were also friends. To be honest, I haven’t left ESADE, so I can’t answer this question. feel like I still work here.

Quick qu tions

1. The colour you can NOT leave home without… 5. The book you would have liked to write… White. Any Doris Lessing novel.

2. The ﬁ lm or play you would have liked to star in… 6. The city you’d like to lose yourself in… Medea by Euripides A small city in northern Sweden.

3. The song you would have liked to have written… 7. The place that represents you best… Com un puny by Raimon. Any quiet, peaceful place, without noise and with a beautiful landscape. It could be near the sea, in the mountains and even a special spot 4. The historical ﬁ gure you would have liked to have been… in a big city. Joan of Arc.