Madrid: Mercè Guiamet: Here you’ll fi nd an update on In each issue, we’ll be interview- 03 events to give you an idea on ing someone who has worked JUN what’s going on in the different with us to fi nd out about their you? 07 _untitled services, areas and work experience at ESADE and what What about groups in ESADE. The portrait they’re doing at the moment. “If it is good to live, it is even better to dream, and best of all to awaken.” Antonio Machado Every journey begins with a single step. Nearly 50 years ago, a group of enterprising individuals took a step that was as brave as it was decisive: they founded ESADE. As you know, we will commemorate our 50th anniversary during the com- ing academic year. We will mark the occasion with a truly spectacular celebration open to all members of the ESADE community. With the same enthusiasm and passion that inspired this journey nearly 50 years ago, _untitled is proud to present the logo and slogan specially designed for this celebration by the best possible collaborators: you. Thank you! 02 Summary Editorial Time for reconciliation After consulting all of the half- are family life and working life table and constant resource. The dozen dictionaries on the sub- really compatible? The answer is key lies in how we apportion and ject in our splendid and highly obviously yes; they always have distribute it. 03 What about you? sought-after library in Building been, although it depends what If you use public transport, for 2 of the Barcelona campus, we you mean by compatible. Earlier instance, have you ever taken a eventually agreed on a defi nition generations of men were general- moment to observe how your fel- that was generally accepted — ly let off household tasks because low-travellers are using their time? a bit like accounting standards they spent most of their time out Some will be leafi ng through a — of the verb “to conciliate”: at work, while with women the book or newspaper or more often ‘to make compatible’. In other opposite was true. These days, than not the sports pages; others words, in the present case (the as the women in our school can will have their ears plugged into reconciliation of work and family testify, we have achieved equality various strange devices, be tak- life) the work and family aspects in the distribution of such tasks, ing a nap or simply staring into must be compatible if they are with positive effects on both our the void. Everyone is making their to be reconciled. It may be pure work and our family lives. How- own use of the time available to 04 coincidence, but the press have ever, family life is more than just reconcile two compatible things: E-News recently been quoting a report sharing out the housework. physical transport and intellectual by the investment bank Gold- Going out to work and the activity. man Sachs that claims “Female deployment of time are issues If we really believe that recon- employment would see growth that concern all of us here. How ciling our working and family lives rocketing”, and “Contrary to pop- often have we heard that time- creates growth, we should be ular belief, encouraging women honoured phrase “I don’t have putting more effort into time man- to work boosts fertility”. What a time”? It’s worthwhile recalling agement. Management, did I say? surprise, as that most celebrated that time is the same for every- Sounds rather like something for of celebrity presenters in our no one: from the leader of the most a business school. less celebrated TV programme powerful country in the world to So what are you waiting for? (“Sorpresa, sorpresa”) would a factory worker in Palau-solità Here’s your chance to create a have it. Noone would seriously i Plegamans: whoever we are, new subject of time management 09 This month’s personality doubt the truth of the study’s there are just 24 hours in the day. and throw it open to the whole fi rst assertion, but the second is While some people don’t sleep or ESADE community – and why puzzling to say the least. sleep less, don’t eat or eat more not a Chair in Reconciliation while The fi rst question to ask is: quickly, time is still time, an immu- you’re at it? A day like this 1952 Women were given the right to vote in Greece. 1968 The famous demonstrations of May 1968 took place in Paris. 1982 Spain joined NATO. 10 Cyan salon rd 1958 (3 June) Enseñanza y Formación S.A., the legal entity that would become ESADE, was created. rd 1959 (3 June) Mass is held in the ESADE chapel for the fi rst time. th 1964 (18 May) The Free Federation of Business Schools (FLECE), of which ESADE is a founding member, was created. Famous anniversaries Famous Primavera Sound 14 Plural thinking Despite the disappearance of the Doctor Music Festival, an interesting initiative which, unfortu- nately, did not last long, the number of music festivals organised in Spain has grown both in quality and quantity. To such an extent, in fact, that current festivals such as FIB (Benicàssim), Primavera Sound, Sónar (Barcelona), Summercase (Barcelona and Madrid), Festimad (Madrid) and Azkena Rock (Vitoria) can compete almost on equal footing with classic festivals such as Leeds, Glaston- bury, Oxegen, Roskilde, Lowlands or Wacken. One festival not to be missed is Primavera Sound (Parc del Forum, Barcelona, from 31 May to 2 June). This year’s programme is especially recommended and is as eclectic as ever. Some of the performers worth highlighting include The Buzzcocks, English punk pioneers, the return of The Durruti Column, rocker Jonathan Richman, legendary Patty Smith, and the absolute- musts Sonic Youth. The seemingly never-ending pool of British pop bands is heavily represented this year, with, for example, performances by Klaxons, The Rakes or Maximo Park. Also, the debut of former Blur 16 The portrait leader, Damon Albarn’s new band, The Good, the Bad & the Queen, promises to be interesting. Spanish pop representatives include Los Planetas, national indie pioneers, the Grupo de Expertos SolyNieve, an Andalusian band that has become this year’s revelation or Standstill, from Barcelona, a group with a solid career behind them. Without doubt, however, the star attraction at this year’s festival is the Smashing Pumpkins, one of the 90s’ leading indie rock bands. What about you? 03 Madrid ��������������� There are many strategic and business-related factors that explain the existence of our Madrid campus. Beyond these considerations, how- ever, its history was shaped by enterprising individuals, many of them anonymous, who worked hard to make ESADE Madrid what it is today: an educational reference point both in Spain and internationally. Much could be written about the courses taught in Madrid - de- gree programmes, open programmes and general management pro- grammes - but this information is already available at the addresses listed below. We prefer to talk about people. We want to talk about the many people who have helped make this project reality: Manuel Ramiro, Guillermo Cisneros, Antoni Maria Güell, etc. Our space is limited, but we also want to introduce you to our current co-workers. Some of them, such as Julia Rodríguez, have been working at the campus since it opened. http://www.esade.edu/web/about/campus/madrid http://exed.esade.edu/index.php?item=280&lang=cas Susana Pérez Secretary, Executive Education Patricia Gómez Programme Manager, Open Programmes Area Miguel Ángel Zaragoza Technical Support, Executive Education Office Pedro Amador María Laura Merino Martínez de Pinillos Product Manager, Executive Education, Open Programmes Area Camelia Ilie Director, Executive Education, Madrid María Teresa López-Riobóo Programme Manager, Open Programmes Area Blanca Hernández Programme Manager, Open Programmes Area Francisco Javier Garcia Carrera Financial Aid, Executive Education Claudia Magnaghi. Admissions Manager, Admissions Area Santiago Mínguez Sonia Carrera Admissions Manager, Admissions Area María Luisa Saldaña Programme Manager, Open Programmes Area Eva Eguiguren Manager of Customised Programmes, Executive Education, Madrid Raquel Fernández Customised Programme Manager, Executive Education María Luisa Gárate Institutional Relations, Madrid Maiteder Bastero Institutional Relations, Madrid Silvia Losada ESADE Alumni Manager, Madrid José María de la Villa Director, Institutional Relations, Madrid Enrique Jurado Press Director María Balbás Customised Programme Manager, Executive Education, Madrid Javier Copín Technical Support, Executive Education Office Jaime Castelló Director, Corporate MBA Programme Pedro Navarro Vice President, Board of Trustees CREDITS Editorial board: Colaborations: Revisió i traducció de textes: José Mª Álvarez de Lara Ana Solá Mª José Marimón (El cómic), Servei Lingüístic Óscar Bistué José Antonio Mengual Cristina Espelta, (¿Te has Ivana Casaburi Mila Miras enterado? Es la nueva web de Design art direction: Rebecaa Carpi Adela Nebot ESADE), Jeroen Verhoeven adms :: admediastudio.com José M Contijoch Susana Pérez (Bicing) y Albert Díaz (Jorna- Imprent: Anna Díaz Josep Soler da de puertas abiertas, un David Fernández-Manzanos Mónica Sisternas día en las carreras). Tecfa Group 4 E-News ��������������� Marcel Planellas: “Many of the things we are setting in motion for the E50 event will serve as the basis for the next fifty years” space for debate about the fu- What central activities will ture of our society. We see this take place over the next future as essentially plural, and academic year? as a university institution we The starting shot will be the in- would like to inspire this by the auguration of the academic year. integral training of people to be- Other outstanding events will be come competent professionals the ESADE Alumni Annual Confer- and responsible citizens.