The Original Guide to Living Wisely the Authority on LIVING WISELY

the original guide to living wisely The Authority on LIVING WISELY

Mother Earth News The most popular and longest running sustainable-lifestyle magazine, Mother Earth News provides wide-ranging, expert editorial coverage of organic and whole foods, green transportation, eco-friendly products, renewable energy, natural health and green building. Lively, insightful and on the cutting edge, Mother Earth News is the definitive read for the growing number of Americans who choose wisely and live well. Plus, our rapidly expanding website serves more than 750,000 unique visitors per month.

[email protected] (800) 678-5779 Mother Earth News readers are smart, environmentally aware, values-driven, practical, well-informed, optimistic, passionate, not afraid to get their hands dirty, forward-looking, health-conscious and solution-oriented. They seek green products and services and feel good about doing the right thing.

Target a dedicated green audience Mother Earth News readers are Q 83% use herbal/homeopathic remedies practical and solution-oriented Q 98% agree with organic gardening methods Q 88% garden; average garden size is 311 sq. ft. Q 74% plan to purchase an alternative energy system Q 65% own livestock product in the next 24 months Q 75% list do-it-yourself articles among their favorites Q 89% eat healthy and pay attention to nutrition Q 80% are planning property improvements in the next 24 months High level of engagement Q 4 years average subscription Readers act on advertising Q 124 minutes spent reading each issue Q 77% take action as a result of reading advertisements Q Refer back to an issue 3.7 times

Source: 2009 Mo t h e r Ea r t h Ne w s Reader Study

www.MotherEarthNews.com Audience Demographics

Subscriptions: 351,803 Single Copy Sales: 123,303 National Paid Circulation: 475,106 Source: June 2009 ABC Publisher’s statement

Total Audience: 2.15 million Source: 2009 MRI Doublebase

Average age 56.4 Average HHI $68,970 Average of value of owned home $248,700 Average number of acres owned 21.2

% of readers Gender % of readers Men 50.6% HHI Women 49.4% HHI $150,000+ 7.4% HHI $75,000-149,999 30.4% Education HHI $50,000-74,999 23.2% Attended/graduated college 70.3% HHI $30,000-49,999 20.2% Graduated college plus 21.7% HHI <$30,000 18.8% Attended college 28.3% Post graduate 20.3% Area of Residence Age County size A 4.9% 18-24 0.3% County size B 13.4% 25-34 3.1% County size C 19.7% 35-44 13.4% County size D 62.0% 45-54 25.1% 55-64 31.8% Size of property 65+ 26.3% Less than 1 acre 32.5% 1-3 acres 22.0% Home 4-5 acres 9.3% Home owned 89.0% 6-9 acres 5.5% Home value: $500,000+ 10.4% 10-19 acres 7.8% Home value: $200,000-499,000 38.7% 20-39 acres 6.7% Home value: $100,000-199,999 33.6% 40-49 acres 7.2% Home value: <$100,000 17.3% 50-159 acres 3.8% 160 acres or more 5.2%

Source: 2009 Mo t h e r Ea r t h Ne w s Reader Study

[email protected] (800) 678-5779 in every issue

renewable Energy The country’s leading source for the latest information on solar, wind, wood heat, biodiesel and other renewable energy options. Do It Yourself Lots of plans and tips covering a wide range of home improvement and woodworking projects. Home Building Extensive coverage of the dynamic world of natural building, including log, timber frame, straw bale, adobe, earth-sheltered and cordwood homes; solar designs; energy-efficient appliances and more. Green Transportation Regular coverage on better ways to get around, including comprehensive buyer’s guides for high-mpg automobiles, hybrids, flex-fuel and more. 21st Century Homesteading Skills for urban and rural self-sufficiency, including property and road maintenance, water systems and working with logs and lumber. Livestock, Farming & Forestry Expert advice on raising poultry and livestock, plus product stories on farm machines, outdoor power equipment and forestry equipment. Natural Health Expert advice on safe, effective herbal remedies and natural approaches to a wide variety of medical concerns. Nature and Environment Inspiring articles that help readers enjoy, explore and protect the environment. Organic Gardening Multiple features and departments on the many benefits of growing and cooking with homegrown fruits and vegetables, plus organic fertilizers and outdoor power equipment guides. Whole Foods & Cooking One of the country’s leading voices promoting whole foods and organic products, and reporting on the growing concerns about the quality and safety of industrial food production.

www.MotherEarthNews.com 2010 Editorial Calendar

Every issue of Mother Earth News covers a uniquely broad range of topics, including:

do it yourself simple living & country skills food & gardening

green energy & great homes health & environment

February/March 2010 Departments: Ad Close: November 23, 2009 l Green Home Improvement: Storm windows On Sale: January 26, 2010 l Garden Know-how: Crop Rotation l 40th Anniversary Coverage: Our Bright Green Future l Crop at a Glance: Peppers l Seduction of Place: Human Connections to the Natural World l New Era of Clean Diesel Cars and Trucks These departments cover multiple topics: l Best Tomatoes for Your Region News from Mo t h e r l Grow Your Own Poultry Feeds Dear Mo t h e r l Grow Your Own Grains, plus info on Pressure Cookers We See You: reader photos l Growing Chestnuts Green Gazette Firsthand Report Ask Our Experts EarthWords

April/May 2010 Departments: Ad Close: January 18, 2010 l Green Home Improvement: Water-efficient Toilets On Sale: March 23, 2010 l Garden Know-how: Fencing l Simple Garden Plan l Crop at a Glance: Tomatoes l Free Garden Fertilizers l Eat in Season: Recipes for Spring l Best Backyard Trees l The Chicken Chart: Best Breeds for Every Purpose These departments cover multiple topics: l Build This Outdoor Kitchen and Multipurpose Stove News from Mo t h e r l Natural Wonders Related to the Moon Dear Mo t h e r l Natural Remedies for Seasonal Allergies We See You: reader photos l Trickle-down Solar Heating System Green Gazette l Design a Sunroom Firsthand Report l Homeowner’s Guide to Renewable Energy Ask Our Experts l Mo t h e r Ea r t h Ne w s Best Green Cars Awards EarthWords

June/July 2010 Departments: Ad Close: March 29, 2010 l Garden Know-how: Weeding and Hoes On Sale: May 25, 2010 l Crop at a Glance: Squash l Organic Pest Control l Green Home Improvement: Caulking and Weather-stripping l Recipes to Eat Well with Less Meat l Sustainable Eating: Become a Flexitarian These departments cover multiple topics: l Raise Your Own Dairy Cow News from Mo t h e r l Choosing a Tractor Dear Mo t h e r l Low-cost DIY Hot Tub We See You: reader photos l Every Gallon Counts: How to Save Gas this Summer Green Gazette l Basics of Electric Vehicle Conversions Firsthand Report l l Mini Electric Vehicle Ask Our Experts l Natural Mosquito and Tick Control EarthWords l The Beauty of Yosemite: photo essay

[email protected] (800) 678-5779 Every issue of Mother Earth News covers a uniquely broad range of topics, including:

do it yourself simple living & country skills food & gardening

green energy & great homes health & environment

August/September 2010 Departments: Ad Close: May 24, 2010 l Eat in Season: Summer Recipes On Sale: July 20, 2010 l Garden Know-how: Self-seeding Crops l Solar Power Buyer’s Guide l Green Home Improvement: Insulation l How You Can Build a 100-mpg Car l Best Bangs for Your Green Remodeling Bucks These departments cover multiple topics: l SIPs – A Better Way to Build News from Mo t h e r l Premium Woodscrews Dear Mo t h e r l Make Your Own Convenience Foods We See You: reader photos l Create a Pest-proof Organic Garden Green Gazette l Save Big: Buy Food in Bulk and in Season, plus Firsthand Report Canning and Freezing Basics Ask Our Experts l Growing Mushrooms EarthWords l Skid Loaders l Bluebirds l Save Money by Using Herbs

October/November 2010 Departments: Ad Close: July 19, 2010 l Green Home Improvement: Insulated Curtains and Shades On Sale: September 21, 2010 l Eat in Season: Fall Recipes l Be Self-reliant in Any Emergency l Garden Know-how: Improving Soil with Wood Chips l Living Fences l Best Herbal Remedies for Common Ailments These departments cover multiple topics: l Odd Flora and Fauna in Nature News from Mo t h e r l The Truth About “Natural” Food Additives Dear Mo t h e r l Best Low-maintenance Apples We See You: reader photos l Rainwater Harvesting Green Gazette l Solar Power on the Farm Firsthand Report l Heat Your Home for Free: Buyer’s Guide to Solar Heating Ask Our Experts l Cordwood Education Center EarthWords l Solar-heated Livestock Waterer

December 2010/January 2011 Departments: Ad Close: September 20, 2010 l Green Home Improvement On Sale: November 23, 2010 l Garden Know-how l Container Gardening l Eat in Season: Winter Recipes l Nutritious, Edible Weeds l International Seed Saving Efforts These departments cover multiple topics: l Permaculture Basics News from Mo t h e r l Soil Testing for a Better Garden Dear Mo t h e r l Landscaping with Livestock We See You: reader photos l Electric Riding Lawn Mowers Green Gazette l Raising Sheep Firsthand Report l The Pros (and a Few Cons) of Wood Heating Ask Our Experts l Interview with Kermit T. Frog EarthWords l DIY Alcohol Distilling

Editorial lineups are frequently updated and revised; visit www.MotherEarthNews.com/mediakit for the most current information.

www.MotherEarthNews.com TESTIMONIALS

Why advertisers depend on Mother Earth News Because readers who trust Mother Earth News trust their advertisers, too.

“Advertising in several of Ogden’s publications has been a great avenue for us. The combination of circulation and savings enables us to affordably target several markets at once, increasing our exposure, and ultimately – our sales!” — Dave Enger, Director of Advertising, NOW Foods

“DR Power Equipment has advertised in Mother Earth News for almost 20 years. They’ve got our audience: folks who love to live and work on the land. But it’s not just the readers. It’s also the people behind the scenes who help advertisers connect with those readers – proposing new programs, helping with placement, editorial if appropriate. It’s a great partnership.” — Julia Gilbert, Vice President of Advertising, DR Power Equipment

“I got service. I got an organic audience. I got a great response. Mother Earth News and its readers speak our language!” — Rachel Kruse, President, Organicville Foods

“Mother Earth News has generated more response for our product than any other publication we have tried.” — Carter Thomson, President, Miraco Livestock Water Systems

“Choosing to advertise in Mother Earth News was one of the best choices we ever made. Over the beginning months, our ad size kept growing and we now rarely run anything under a full page. Bringing in more leads than almost any other publication, the ROI is definitely worth it!” — Allison Harder, Sales & Marketing Coordinator, Heatmor Inc.

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AD SIZES

Ad types Sizes

1 Trim size 8" x 10 /2"

Full page 7 1/2" x 10"

1 3 Full page with bleed 8 /4" x 10 /4" 2 page spread 15" x 10"

2 page spread, bleed 16 1/4" x 10 3/4"

1 1/2 Spread Horizontal 1/2 page spread 15" x 4 /2"

1 1 1/2 page spread, bleed 16 /4" x 5 /4"

1 1/2 page horizontal 7" x 4 /2"

1/2 page island 4 1/2" x 7"

2/3 page vertical 4 1/2" x 9 3/4" 1" 1 3 1/6 Horizontal 1/3 page vertical 2 /8" x 9 /4"

1 1 2" 1/3 page square 4 /2" x 4 /2"

1/6 page vertical 2 1/8" x 4 1/2"

2/3 1/3 Vertical Vertical 1/6 page horizontal 4 1/2" x 2 1/8" 1/12 Page 1/9 page 2 1/8" x 3" 1/2 Island 1 1 1/12 page 2 /8" x 2 /2"

1 8 1/9 2 inches 2 / " x 2" Page 1 inch 2 1/8" x 1"

PUBLICATION TRIM SIZE 8" x 10 1/2" PERFECT BINDING Image area of all full bleed ads must extend 1/8" minimum beyond trim. Live area must have 1/4" allowance from trim 1/6 1/3 Vertical Square on all four sides.

Full Page

1/2 Horizontal

[email protected] (800) 678-5779 Send all materials to: Print Advertising Department Ogden Publications, Inc. 1503 SW 42nd Street Topeka, KS 66609 2010 Issue and Closing Dates E-mail: [email protected] Issue Date Ad Close Materials Due On Sale Date (800) 678-5779 Feb/Mar 2010 Nov 23, 2009 Dec 2, 2009 Jan 26, 2010 Apr/May 2010 Jan 18, 2010 Jan 27, 2010 March 23, 2010 MATERIAL SPECIFICATIONS June/July 2010 March 29, 2010 April 7, 2010 May 25, 2010 Aug/Sept 2010 May 24, 2010 June 2, 2010 July 20, 2010 We require all ads to be supplied electronically to the following specifications: Oct/Nov 2010 July 19, 2010 July 28, 2010 Sept 21, 2010 Dec/Jan 2011 Sept 20, 2010 Sept 29, 2010 Nov 23, 2010 File Formats: PDF/X-1a files or Adobe InDesign CS files are preferred. Do NOT send low-rez PDFs. For tips on creating PDF/X-1a files, visit www.quebecorworld.com/uploadedfiles/Client_Tools/how2pdf.pdf. 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Rates are subject to change upon notice from the publisher. compliant colors will be converted to CMYK, and color accuracy cannot be guaranteed. Should a change in rates be made, space reserved may be cancelled by the advertiser or its agency at the time the change becomes Thin lines, fine serifs and medium to small type should be restricted to one color and effective without incurring short-rate charges, provided the adver not reversed. As a guideline, reverse type and line art should not be less than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule. tisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation of space Rich blacks should not exceed 280% and 100% is recommended for the black channel. reservations for any other reason in whole or part by the advertiser Using 4-color black type on small type is not recommended. will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned Submitting Materials: frequency or volume rate in that contract year. E-mail: Ads (no larger than 10 megabytes) can be e-mailed to AdCoordinator@ d. All contents of advertisements are subject to publisher’s approval. MotherEarthNews.com. Any ad sent via e-mail should be accompanied by a PDF for Publisher reserves the right to reject or cancel any advertisement, proofing purposes only. (Only PDF/X-1A files are acceptable for production.) insertion order, space reservation or position commitment at any YouSendIt FTP site: time without cause. Publisher reserves the right to insert the word • Visit www.yousendit.com “advertisement” above or below any copy. • Enter recipient e-mail address: e. The publisher will not be bound by any conditions, printed or [email protected] and your e-mail address. otherwise, appearing on contracts, orders or copy instruction, that • Select file and send it. conflict with set policies. Ogden FTP site: f. Advertisements received after closing date will not have the privilege • Install FTP software on your computer. (PC users can download an FTP program of OK or revision by the advertiser or its agency. called WS FTP and Mac users can download an FTP program called Fetch from www. g. 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The publisher specifically assumes no liability for errors in the Please note that any files sent through e-mail or FTP must be compressed. Please verify key numbers or in type set by the publisher. receipt of all e-mailed/FTP ads. All advertising insertion orders are accepted subject to the condition CD-ROM or DVD: Ads submitted on a Macintosh-formatted CD-ROM or DVD must be that the publisher should have no liability for failure to execute ac accompanied by an accurate digital proof. cepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents or other occurrences beyond the All ads are electronically archived for two years. Materials not in compliance with our publisher’s control (whether like or unlike any of those enumerated published requirements will be accepted only at the publisher’s discretion. 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www.MotherEarthNews.com online www.MotherEarthNews.com Reach green consumers most efficiently with America’s No. 1 environmental website. Contains all editorial content from the magazine’s first 40 years in a searchable database, as well as an “Ask the Experts” section, editorial blogs, reader forums and polls. Average Monthly Page Views: 3,468,853 Average Monthly Unique Visitors: 732,114

Newsletter (5 categories – 10 issues per month) Rates: $1,250 per ad or $2,500 for all 3 ad positions Average opt-in subscribers: 129,614 www.Utne.com Sell your green luxury products to these affluent, forward thinkers. Since 1984, Utne Reader has been the leading voice for alternative ideas. The site offers editorial content, UtneCast podcast links, Utne Daily updates, editorial blogs, Utne sponsored happenings, contests, special offers and more. Average Monthly Page Views: 220,734 Average Monthly Unique Visitors: 85,565

Newsletter (7 categories – 20 issues per month) Rates: $260 per ad or $520 for all 3 ad positions Average opt-in subscribers: 11,507

www.NaturalHomeMagazine.com

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NEWSLETTER Issue 11: November 16, 2007 Introduce, brand and sell your product to this female, health-conscious audience.

Dreaming of a Greener Holiday Whether you celebrate Christmas, Hanukkah, Kwanzaa or Winter Solstice, festivities brighten even the coldest, dreariest winter. Yet wasteful holiday consumption takes a toll on our natural resources. This year, why not give a Features content from the magazine, editorial blogs, a directory of green professionals little something back to the earth? You don’t have to sacrifice beloved traditions—small changes make a big difference. Here are a few tips to get you on your way to a greener holiday.

Pick real trees to go ever-green. Artificial evergreen decorations and Christ- mas trees are mostly made from plastics—nonrenewable petroleum byproducts—and they can’t be recycled. Some contain PVC, a known health hazard. Most are imported from China, adding transportation and fossil fuel consumption to the already high environmental cost.

Choose LEDs. The same technology that lights the display on your watch or calculator, the light-emitting diode (LED) now provides twinkle for your tree. Strings of decorative LED lights are available in almost every color, shape and size—and at practically every retailer. LEDs are 90 percent more efficient than conventional incandescent bulbs and last for thousands of hours, according to and Web-only content for creating beautiful, healthy spaces for people and the planet, Energy Star.

Rewrap it. Remember when we reused the comic pages for wrapping paper?

recipe of the week blogs

Whole Grain Rice and The Other Side Of The Fence Oatmeal Cookies My Favorite Green Gifts There are so many places to These delicious holiday find unique and eco-friendly cookies are yummy and good holiday gifts and projects that for you, and they’re great for we never have space for all of gift-giving, too! Sweet them in Natural Home. Coordi- pleasures don’t have to be nating editor Jessica Kellner as well as videos of home tours and DIY projects. guilty ones if you follow these supplements some of the great simple methods for healthy, ideas in the natural baking. Check out our November/December issue Holiday list of substitutes to make your with a few of her favorites. Merchandise holiday treats a little more ad nutritious.

tip of the week contribute

St. Nick’s Green Toy Bag Share Your Tips & Win! Young and old alike love With energy prices increasing at an unbelievable toys—but we can do without rate, everyone is looking for ways to reduce their Average Monthly Page Views: 198,619 the resulting waste. With all the energy use and bills, whether in the home or in toy recalls in the news lately, transportation. Give us your best tips; we'll choose finding healthier and more the best ones to print in Natural Home and send earth-friendly kids’ gifts is an the winning entrants a prize! important consideration. The Center for a New American Dream, which educates about responsible consumerism, offers suggestions for giving greener toys.

Tired of being “told” the news? Utne Reader gives you tools to join the conversation instead. Each issue provides Average Monthly Unique Visitors: 42,858 an in-depth look at emerging topics in society, and combines original journalism with articles from the best indie media.

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If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe Newsletter (weekly) Rates: $440 per ad or $880 for all 3 ad positions Average opt-in subscribers: 24,574 www.HerbCompanion.com

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Tired of being “told” the news?

Utne Reader gives you tools to join the conversation instead. Each issue provides an in-depth look at emerging topics in society, and combines original journalism with articles from the best indie media. Average Monthly Page Views: 161,474 Save $20! Get six issues of Utne Reader for $9.99 (U.S. only).

If you no longer wish to receive these emails simply click on the following link: Unsubscribe Average Monthly Unique Visitors: 42,657

Newsletter (weekly) Rates: $260 per ad or $520 for all 3 ad positions Average opt-in subscribers: 15,043 Video Our eco-friendly network visitors always enjoy watching our video features on green homes, gardening, natural health, recipes, green hints and more. Average Monthly Views: 400,000 Ad spot: 15 second pre-roll

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Mother Earth News is the ultimate destination for companies seeking editorial expertise and interaction with a community of solutions-focused consumers. For all of our customers, we offer 360° experiential marketing solutions that extend well beyond the page. From innovative online tools and sweepstakes to event marketing and sampling, let us design the promotional package that maximizes your ROI.

Video/Television Ogden Publications develops entertaining video content for cable, network and online platforms, delivering brand integration opportunities.

Sweepstakes Online Grow your e-mail lists We’ll partner with you to develop for future e-commerce a 3600, 24/7 online destination communications. that meets your company’s goals and needs.

Branded Products Partnering with us can Events provide new audiences Consumers can and instant authority, experience your brand as well as huge firsthand at one of our promotional vehicles live, exclusive events, through our media. bringing you closer to your customer. marketing Custom Research Publishing We can provide marketing Custom content is the intelligence to help you perfect opportunity to understand and define the build relationships with market for your product customers, employees or service. and prospects.

Print Direct Mail Let our sales team work with you to Let us create targeted direct mail lists create a print campaign that will reach and help you find new customers. your target audience.

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