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Digital and Mobile Advertising Specs

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Digital and Mobile Advertising Specs Your Publication Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results Your Publication Your Publication Your Publication Your Logo Digital and Mobile Offerings According to eMarketer, spending on digital advertising will experience double-digit growth through 2015. Mobile is a major contributor. Digital accounts for a quarter of all ad spend – and growing! In a study titled, “How Magazine Media Readers Evaluate and Use Digital Newsstands,” Your Publication conducted by GfK MRI and the Association of Magazine Media (MPA) in November 2012, more than 1 in 4 readers have INCREASED time spent with magazine media after reading digital magazines. • 80% of readers take action after downloading a digital magazine • Over half visit the magazine’s website Your Publication • Nearly a third recommend the magazine to a friend • Over 25% visit the magazine’s social media channels There are many ways to reach readers on the web and on their mobile devices. Here’s an overview of advertising in digital editions and mobile apps. For the latest information on advertising opportunities, visit the GTxcel Publisher Docs site at docs.GTxcel.com. website phone 2 Digital Edition Advertising Cover Sponsorship Location Right side following publication cover Platforms Digital edition, Mobile app Size Full page built to magazine specs Other Supports multimedia File Formats High resolution PDF Good Use As a welcome page, to Features Can link to internal pages, flag new content external pages Blow-In Location Overlays page(s) of choice Platforms Digital edition, Mobile Your Publication Size Suggested maximum app (iPad only) 500w x 300h pixels Good Use To intercept reader and For multiple links on blow-in, force purchase maximum size is 490w x 290h pixels Other Supports multimedia File Formats JPEG, GIF, animated GIF Will display upon opening the page Blow-In Features Can select page position, (default) or accessed via a hot area link to URL Cover Sponsorship Web Content (iFrame) Blow-In Location Overlays page(s) of choice Platforms Digital edition, Size Suggested maximum Mobile app (iPad only) 500w x 300h pixels Other Will display upon File Formats HTML (prepared embed code), opening the page web URL (default) or accessed via a hot area Features Can select page position, does not Good Use Poll, sign-up form, your support external linking (link to be own web-based content included in iFrame content), does not support scaling with page zoom website phone 3 Digital Edition Advertising Leaderboard Ad Location Above the digital issue, within Platforms Digital edition the interface Other Supports multimedia Size 728w x 90h pixels Ads are associated with individual issues File Formats JPEG, GIF, animated GIF unless otherwise specified Features Supports JavaScript ad tag (must Good Use To promote product or work in iFrame), link to URL share information Leaderboard Ad Button Ad Location Bottom of Table of Contents Platforms Digital edition Size Suggested maximum 180w x Other Supports multimedia Your Publication 150h pixels Ads are associated with individual issues For multiple links on button ad, unless otherwise specified maximum size is 170w x 140h pixels Good Use To sell subscriptions, File Formats JPEG, GIF, animated GIF promote mobile app, Features Supports JavaScript ad tag sponsorship (must work in iFrame), link to URL Belly Band Belly Band Location Overlays page(s) of choice Platforms Digital edition, Mobile app Size Suggested maximum for two-page (iPad only) Button spread: 800w x 175h pixels Other Supports multimedia Drawer Ad Suggested maximum for single Will display upon opening the page page: 500w x 175h pixels (default) or accessed via a hot area File Formats JPEG, GIF, animated GIF Good Use Subscription renewals, Features Can select page position, link to URL event reminders website phone 4 Digital Edition Advertising Nav Bar Ad Navigation Bar Ad Location Above the digital issue, in the toolbar Size 230w x 28h pixels File Formats EPS is preferred PNG, JPEG, GIF, TIFF also accepted Features Link to URL Platforms Digital edition Other If ad is transparent, use background color 4a4a4a Your Publication to match the navigation bar Good Use To sell subscriptions, bonus content New Issue Email Alert Opportunities for advertising are also available within the new issue email alert. This is an email sent to subscribers when a new issue is available for viewing - providing one-click access to the digital edition. Please inquire! Your New Issue Email Alert website phone 5 Mobile App Advertising Publisher launch image Sponsor Launch Image All readers entering the app are greeted by a splash screen that gives way to the contents inside. The first launch image is provided by the publisher as a branding element and visual Launch Ad introduction to the app, while the second launch image can be Launch Launch Launch Ad sold to an advertiser. Ad Ad Location Displays on the device while the app loads Size iPhone/Android smartphone: 640w x 960h pixels iPad/Android tablet: 1536w x 2048h pixels File Format PNG Advertiser launch image Design Plan for the upper 20 pixels to be overlapped by the device status bar Allow a 45h x 260w neutral area at the bottom Platforms Mobile app Same launch image specs apply for mobile apps with replica or Turnstyle responsive editions Other May be updated with each issue Launch Ad No app store update is required Launch Ad Launch Launch Good Use Image advertising, brand recognition, Ad public relations Ad website phone 6 Mobile App Advertising 320 x 50 px Banner Ads Banner ads may be included in the app at launch time or added during the production of a later issue. Sell the space to multiple advertisers, to a single sponsor, or use it for house ads. Your Location Various views throughout the app Size Small: 320w x 50h pixels Publication Medium: 728w x 90h pixels Large: 960w x 90h pixels Banner Ad File Format PNG Features Provide a click-through URL for each banner Your Design Banner ads must be static (animation not supported) Banner Ad Publication Banner ads should not have a transparent background Platforms Mobile app Same banner specs apply for mobile apps with replica 728 x 90 px or Turnstyle responsive editions Other Each advertiser to provide three sizes: small, medium, large With two advertisers on rotation, for example, six graphics will be collected Your Publication Good Use Promotion of products, events, or call-to-action 960 x 90 px Banner Ad website phone 7 Mobile App Advertising HTML5 Interstitial Ads HTML5 interstitial ads appear full-screen on the user’s mobile device while articles are being read in the Turnstyle mobile app. Advertisers can create HTML5 files that are static or interactive. Location Between article pages HTML5 Interstitial Ad Size To appear full-screen Design Zipped package of HTML and assets to include: Index file, any necessary HTML files, all referenced assets (e.g. images) should be included so they can be visible when users are offline Platforms Mobile app (Turnstyle responsive editions only) Features Ads appear within the specified issue Ad placements are randomly rotated in the issue Full-screen is only supported size - no partial “page” ads Link to URL Other iFrame content not recommended If adding video, use externally hosted video Good Use Sponsorship, events, lead generation NOTE: Interstitials are available in mobile apps with Turnstyle responsive editions only. website phone 8 Mobile App Advertising Full-Page Print Ads as Interstitials Full-page ads from a print issue can be individually selected to appear in the mobile app and will function like HTML5 interstitials. The ad is linked to an advertiser website. Location Between article pages Print Ad as Interstitial Ad Size To appear full-screen Design Full-page ads are designed to magazine specs Platforms Mobile app (Turnstyle responsive editions only) Features Ads appear within the specified issue Ad placements are randomly rotated in the issue Full-screen is only supported size Good Use Up-sell advertising into the responsive mobile environment NOTE: Interstitials are available in mobile apps with Turnstyle responsive editions only. website phone 9 Multimedia Audio/Video GTxcel Hosted Video This hosting option is recommended for reliability and visibility across platforms. Location Select page, page position Size & Length 100 MB maximum Up to 4 minutes for optimal performance (recommended) File Formats h264 format GTxcel can convert to h264: .MPEG4, .MOV, .FLV, Your Publication .WMV, .AVI Design Video should include at least one extra second of play PDF/Page Setup If video is embedded or accessed via hotspot, add placeholder or icon to PDF Placeholder should be slightly smaller than media element Video (height/width) and the same aspect ratio Platforms Digital edition, Mobile app Features Digital edition: Click to open from hotspot or autoplay iPhone app: Tap to open from blue icon iPad app: Tap to open from hotspot or autoplay Android phone/tablet app: Tap to open from blue icon Amazon Kindle Fire app: Tap to open from blue icon Other Not available for viewing offline or from mobile web reader Good Use Demonstration, product walk-through, sizzle reel website phone 10 Multimedia Audio/Video Externally Hosted Video Location Select page, page position Size & Length No restrictions File Formats h264 format Provide URL to video Video Design Video should include at least one extra second of play Initial image defaults to first frame of video or upload 480w x 270h jpg PDF/Page Setup If video is embedded or accessed via hotspot, add placeholder or icon to PDF Placeholder should be slightly smaller than media element (height/width) and the same aspect ratio Platforms Digital edition, Mobile app (iPad only) Features Autoplay or click/tap to play Other Not available for viewing offline or from mobile Video web reader Good Use Demonstration, product walk-through, sizzle reel website phone 11 Multimedia Interactive Modules Slideshow The slideshow module lets readers play or swipe through images and their accompanying captions.
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