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www.picklemag.com From theindianentertainment.com ● Volume No: I-25● pickleMarch 17-23, 2007 ● New Delhi ● India Photo: K K Laskar Areas around New Delhi’s refreshed Central Park are good locales for film BEAUTIFUL DELHI shoot. It is time for someone to plot a movie around this place Simplified rules for for foreign film shoots in India. But... OK in 21 days is Tough India is losing out to locales like Thailand,Malaysia. Industry wants synergy with 119 High Commissions t is a sweetener for the production reach in time for the file to be cleared complete sensitive/negative list should service companies to get a reitera- in India. Industry representatives have be circulated in all Indian High tion that the government has called for a greater synergy between Commission enabling filmmakers to simplified the procedure for Indian High Commissions, Ministry of wait to get approvals to shoot in sensi- film shooting rules for foreign External Affairs and the Ministry of tive areas or look for alternative loca- Ifilmmakers. Information & Broadcasting. Film tions. The government recently announced shoot for films and documentaries are Working through the government- that If all the relevant papers required cleared by the I&B Ministry and docu- backed NFDC or a local line produc- for the film shoot in India are collated mentaries by the Ministry of External tion company (after checking creden- properly, the application to get permis- Affairs. tials) is recommended. Industry sion will be cleared within three weeks. Majority of the overseas filmmakers representatives want the government But in actual practice it is tough to put usually look to shoot in sensitive areas to compile a rating list of line this into execution as many a times in India and had made complaints of production companies in India as a ref- the communication exchanged with not obtaining approvals in time. erence guide in various High Indian High Commissions doesn't Industry representatives said that a Commissions. 1 pickle March 17-23, 2007 ● New Delhi● India India is cost effective to shoot. The worry area is transparency Trust is what is lacking The concern among foreign filmmaker to shoot in India is not to get government approval but to spot a reliable line producer hat does the foreign film- PICKLE PICKS: TOP LINE PRODUCERS an agreement is drawn. maker or an overseas s- Transparency: There is very little tudio look for when they KAS Movie Makers: Highlight Films: transparency among the line pro- Wdecide to offshore work They are transparent, Respected production duction companies. This is a gen- from Indian line production com- ethical and has been in talent house in India. eral complaint. Recently a film- panies. They are primarily looking production service for Projects: Zazie (France), maker from Europe found that for trust, transparency, quality of 18 years. Projects The Journey (USA) and unit people working for the proj- work and long term relationship. Westlife (UK), Lipton, HSBC (UK). Mail: ect are not paid according to the Cost cutting is last in their priority Italy, Shell [email protected]. budget submitted by the line pro- list. A large number of foreign Mail:[email protected] Contact: Srila Chatterjee duction company. Quality of filmmakers have been taken for Contact: Aruna Har Prasad Work: The offshoring company ride by fly-by-night production doesn't mind paying extra for houses. Lack of Trust: The general complaint is that the quality in work. There are very few who believe Internet production companies in India are not trust worthy. For ex- Websites of any line production company. Long Term ample a film producer from LA got a big shock when ex- Relationship: Majority of the people who are getting jobs perienced that the line producer is making commission in India are through referrals. There is huge business po- even in foreign exchange. The budgets sent by line pro- tential in India. Overseas filmmakers look forward to a duction companies are now scrutinised by auditors before guide which rates the line production companies . ADVT 2 Premiere World Market Screenings at the Cannes Film Market Drama, 35mm Feature Film, Run time: 98 Mins, Language: English, Produced by : Saregama Films, Directed by : Manish Gupta, Co-Producer : David Roma, Drena De Niro Cast: Sushmita Sen, Randeep Hooda, Suresh Oberoi, Rati Agnihotri, Kavita Krishnamoorthi, Deepal Shaw, Naomi Campbell FRIDAY 18TH MAY : TIME: 2.00PM : PALAIS G MONDAY 21 MAY : TIME: 3.30PM : ARCADES 3 For trade enquries contact: Rohit Sharma President-International SalesIdream Independent Pictures Mobile : 91 9820189556 www. idreamindependent.com Email: [email protected] 2 pickle March 17-23, 2007 ● New Delhi● India UTV & Fox in strategic co-production tie-up UTV’s Happening with Shyamalan is set to be another No. 1 movie Studio in the world and great year for UTV. It the reputation of having the best mar- 2007 has managed to keting and distribution set up in the US clinch a strategic tie-up with Rupert and worldwide on board with us, this Murdoch’s 20th Century Fox. UTV will Sci-Fi thriller is going to get the best co-produce Manoj Night Shyamalan’s worldwide release.” ‘The Happening’ is UTV’s Ronnie Screwala video thriller ``The Happening’’ with Fox. The a big-budget studio film focusing on conferencing with Manoj Shyamalan Movie has a budget of US$ 57 million. Earth vs Man issues and portraying the UTV and Fox will co-produce and environment as the victim of enjoy global revenues in all media in mankind’s villainy. Most of the shoot- UTV and Fox perpetuity, equally. According to ing is currently taking place on the Ronnie Screwvala, CEO – UTV, “Night East Coast of America and in will enjoy is an immensely talented Writer–direc- Philadelphia – Night’s hometown. The tor. We have developed a great chem- simultaneous worldwide release of global revenues istry ever since our first conversation ‘The Happening’ is slated for June/July in all media in about two months back and I am re- 2008 being the summer of 2008 Tent ally glad things moved fast to allow us Pole Release for Fox. UTV has produc- perpetuity, to work together. Ever since his “Sixth tion relationship with three major Sense”, I have followed and admired Hollywood studios --Fox, Disney and equally his work. With 20th Century Fox, the via Wilbur Smith with Sony. ADVT Gattu is all set to March to the French Riveria For trade enquries contact: Kalapi Nagada International Sales: Shemaroo Video Pvt Ltd Mobile: 91 9867623504 Web: www.shemaroo.com; Email: [email protected] 3 pickle March 17-23, 2007 ● New Delhi● India The big challenge is to enforce IP laws DO NOT MISS THEM Opportunities in AT FRAMES S.K. Arora: Secretary, Ministry of Information & Licensing industry Broadcasting Phillip Graf: Deputy Chairman, OFFCOM, UK Charles M Riotto, President, LIMA will be at Regulator. the FICCI FRAMES conference next week. He Bobby Srinivasan: CEO & President, Roamware, spoke to Pickle on the licensing industry USA. Bill Jasper: CEO & What is LIMA”s objective at FRAMES? As the trade association for the global President, Dolby licensing industry, LIMA's mission is to Laboratories, USA. LIMA's objective at FRAMES (May 26- make its membership aware of new Barrie M Osborne: Eminent 28, Mumbai) is to provide an educa- opportunities worldwide, especially in Hollywood producer. tional platform about the licensing in- emerging markets. We are organizing Shakir UR Rehman dustry to an ever growing global a fact-finding delegation to : Chairman, Jang Group, audience. LIMA seeks to provide India, in conjunction with the Pakistan. an introduction and basic under- conference, whereby partici- standing of the many facets of li- pants will be able to attend in- Tom Wilhite: CEO, censing and the advantages it formative presentations that will Hyperion Pictures, USA. offers brand owners and li- allow them to understand the e- Goggredo Bettini: censees in terms of overall conomic, trade, social and busi- President, Fondazione brand building as well as rev- ness issues existing in India Cinema per Roma, Italy. enue opportunities. Michael McAlister: Visual What are the major issues related Effects Supervisor, Hollywood, Does LIMA have member companies with Licensing-- specifically in the USA. in India? entertainment space? John Malcom: :Motion Licensing is still a relatively new mar- One of the biggest issues, especially in Pictures Association, USA keting strategy in India and, as such, emerging licensing markets, is foster- Sharad Devrajan: CEO, the FRAMES conference is our first ing a better understanding of the need Virgin Animation and Virgin foray into the Indian market. We re- to respect IP rights, and for local agen- Comics, USA cently enrolled our first Indian mem- cies to enforce IP laws. Piracy affects Amit Khanna Chairman, ber, Toonz Animation India Pvt. Ltd., not only entertainment licensors, but : Reliance Entertainment and we look forward to significant manufacturing licensees as well membership growth in India as the from fashion to music to movies and Neeraj Roy: CEO, Hungama concept of licensing becomes better toys. Counterfeiting takes away rev- Tao Libao: Executive understood in this market. enue from the rightful IP owner Director, programming and and puts sub-par products into the scheduling, CCTV, China. What is LIMA's Indian strategy? marketplace that are detrimental to the life of a brand. Trend in Hollywood: Keep film critics out of preview Do not preview movies to critics he general feeling among to see ``300'' a movie featuring stopped showing movies for re- the decision makers in the a Scottish-accented Spartan war- view. Give your views on what T showbiz industry is that rior. This was poorly reviewed you think about this emerging movie critics (especially from the by critics.