Sponsorship Opportunities 2019 Event Overview

13TH & 14TH JULY 2019 CELTIC MANOR RESORT

SPONSORSHIP OPPORTUNITIES 2019 EVENT OVERVIEW

A star-studded celebrity golf tournament expected to attract around 6,000 spectators over two days

Two days of thrilling team match play action Food and drink village

Celebrity Q&A sessions in hospitality Exclusive hospitality each day

Golf trick shot shows Glittering Gala Dinner with the stars on Saturday evening for around 800 guests

THE CELEBRITY CUP WILL RETURN FOR ANOTHER STAR-STUDDED SHOWDOWN AT THE CELTIC MANOR RESORT ON 13TH & 14TH JULY 2019. SPONSORSHIP This is golf with added glamour – a chance for some OPPORTUNITIES of the biggest names in sport and showbiz to swap paparazzi for putters and 01 2018 Celebrity Cup Teams battle it out in a thrilling clash of the home nations between teams representing 02 Social Media Engagement Wales, England, Scotland and Ireland. 03 Media Coverage 04 Title Sponsorship - SOLD £100,000 05 Presenting Sponsor £50,000 06 Team England Sponsor - SOLD £30,000 07 Team Ireland Sponsor - SOLD £30,000 08 Team Scotland Sponsor £30,000 09 Team Wales Sponsor £30,000 10 Gala Dinner Sponsor £10,000 11 Official Premier Lounge Sponsor £10,000 12 Official Soft Drink Sponsor - SOLD £10,000 13 Official Driving Range Sponsor £6,000 14 Corporate Hospitality 15 Other Opportunities TEAM TEAM ENGLAND IRELAND

Bradley Walsh Mike Tindall James Anderson Kelvin Fletcher Brian McFadden James Nesbitt Keith Duffy Ronan Keating

Graeme Swann Peter Jones Brendan O’Carroll Jennifer Gibney Danny O’Carroll TEAM TEAM SCOTLAND WALES

Rory Lawson Max Evans Thom Evans Stuart Hogg Gethin Jones Gareth Edwards Ieuan Evans Jonathan Davies

Jenni Falconer Greig Laidlaw Phil Glenister Scott Quinnell 02 SOCIAL MEDIA ENGAGEMENT

#CELEBCUP CELTIC MANOR AND THE COMPETING CELEBRITIES USE THEIR INFLUENTIAL SOCIAL MEDIA PLATFORMS TO ENGAGE WITH A WIDE AUDIENCE THROUGHOUT THE EVENT

69,300 59,000 19,800 Twitter followers Facebook page fans Instagram followers 24 26 27 Posts by Celtic Manor Posts by Celtic Manor Posts by Celtic Manor 365,490 9,588 7,426 Impressions received Engagements received Video post views received 1.3 million 287,109 Reached from 217 posts Impressions received including #celebcup 03 MEDIA COVERAGE

THE CELEBRITY CUP 2018 ACHIEVED 139 PIECES OF MEDIA COVERAGE ACROSS BOTH NATIONAL AND REGIONAL MEDIA TITLES, GIVING A COMBINED REACH OF 2,198,542,813.

Coverage highlights included a four-page spread in HELLO! magazine and no fewer than 11 pieces on Mail Online. Newspaper pieces included the Sunday Express, the Daily Mirror, Wales on Sunday, Western Mail and South Wales Argus. SOLD

RIGHTS AND BENEFITS HOSPITALITY The event to be known as the Celebrity Cup (or similar if agreed by Celtic 100 season tickets 04 Manor Resort) 10 bedrooms at the five star Resort Hotel for Logo to be used on all Celebrity Cup promotion (Saturday and Sunday) night inclusive of breakfast and event literature including emails to Celtic Hospitality for 20 guests on Saturday and Sunday Manor’s database (circa 500,000 subscribed email TITLE addresses) 20 guests at the Gala Dinner on Saturday, including 20 places at the Celebrity Drinks Reception. The Celebrity Drinks Reception will only be available for ON COURSE SIGNAGE celebrities, their friends and family and title sponsor’s SPONSOR On course boards - 1 per hole guests Tee Surround Boards on every Tee Box (9) not exclusive EXHIBITION SPACE Logo on all caddie bibs (not exclusive) An exhibition space in a prime location within the Pin flag branding spectator village to engage with visitors Tee markers RESORT BENEFITS OFF COURSE SIGNAGE Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Branding in spectator village on the big screen and hospitality areas Recognition on all event related collateral including BRANDING AND MARKETING tickets, badges, car park passes, scoreboards, OPPORTUNITIES drawsheets and official event programme Inclusion of event mark on marketing and print Title Sponsor’s Logo on all media and TV interview materials as follows: backdrops and all media material Advertising and promotional material including event literature WEBSITE All event related materials such as scoreboards and drawsheets Permanent branding on Celtic Manor’s website with a link to sponsor’s website All event press releases and the presentation backdrop

EVENT OFFICIAL PROGRAMME Website for the event including links to sponsor’s website 1x full page of colour advertising Verbal references in any radio campaign Editorial pages and sponsor’s welcome message +VAT Social media mentions throughout the promotional SPONSORSHIP: £100,000 period

*All sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand. RIGHTS AND BENEFITS EXHIBITION SPACE The event to be known The Celebrity Cup Presented An exhibition space in a prime location within By (or similar if agreed the tented village to engage with visitors as either 05 by Celtic Manor Resort) prospecting or customer loyalty Logo to be used on all Celebrity Cup promotion and event literature including emails to Celtic RESORT BENEFITS Manor’s database (circa 500,000 subscribed email addresses) Preferential rates on accommodation at the Resort PRESENTING Hotel (rates to be agreed)

ON COURSE SIGNAGE BRANDING AND MARKETING SPONSOR Logo to appear on 2 Tee Boards OPPORTUNITIES 3 Tee Surround Boards for Presenting Sponsor Inclusion of logo on marketing and print materials as 3 On Course Boards (fairway/green) follows: Advertising and promotional material including event OFF COURSE SIGNAGE literature All event related materials such as scoreboards and Recognition on all event related collateral including drawsheets tickets, badges, car park passes, scoreboards, drawsheets and official event programme All event press releases and the presentation backdrop Event logo and Presenting Sponsor’s logo on all media and TV interview backdrops and all media Website for the event including links to sponsor’s material website Verbal references in any radio campaign HOSPITALITY 50 season tickets 5 bedrooms at the five star Resort Hotel for Saturday and Sunday night Hospitality for 10 guests on Saturday and Sunday 10 guests at the Gala Dinner on Saturday

WEBSITE Branding on event website

EVENT OFFICIAL PROGRAMME 1x full page of colour advertising Editorial page relating to sponsor SPONSORSHIP: £50,000+VAT SOLD SOLD 06 07 TEAM ENGLAND TEAM IRELAND SPONSOR SPONSOR

RIGHTS AND BENEFITS WEBSITE RIGHTS AND BENEFITS WEBSITE Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Sponsor’ website with a link to sponsor’s website Sponsor’ website with a link to sponsor’s website

BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME 4 x on-course advertising boards 1x full page of colour advertising 4 x on-course advertising boards 1x full page of colour advertising Logo on team kit on each day Logo on team kit on each day Logo on caddies’ bibs HOSPITALITY Logo on caddies’ bibs HOSPITALITY Logo to appear on all event 10 x places at the Players’ welcome Logo to appear on all event 10 x places at the Players’ welcome promotional and event literature and barbecue promotional and event literature and barbecue Ability to use status as Team Sponsor 10 x Gala Dinner places Ability to use status as Team Sponsor 10 x Gala Dinner places for marketing purposes 10 x Hospitality places on Saturday for marketing purposes 10 x Hospitality places on Saturday Celebrity introduction and photo 10 x Hospitality places on Sunday Celebrity introduction and photo 10 x Hospitality places on Sunday opportunity opportunity Signed caddie bibs as memento RESORT BENEFITS Signed caddie bibs as memento RESORT BENEFITS Social media mentions and tags 5 x bedrooms at the five star Resort Social media mentions and tags 5 x bedrooms at the five star Resort Hotel on Friday Hotel on Friday EXHIBITION SPACE 5 x bedrooms at the five star Resort EXHIBITION SPACE 5 x bedrooms at the five star Resort Exhibition space in retail village for Hotel on Saturday Exhibition space in retail village for Hotel on Saturday sampling and sales (3m x 2m) Preferential rates on accommodation sampling and sales (3m x 2m) Preferential rates on accommodation at the Resort Hotel (rates to be agreed) at the Resort Hotel (rates to be agreed)

SPONSORSHIP: £30,000+VAT SPONSORSHIP: £30,000+VAT 08 09 TEAM SCOTLAND TEAM WALES SPONSOR SPONSOR

SPONSORSHIP: £30,000+VAT SPONSORSHIP: £30,000+VAT This spectacular ‘Night with the Stars’ in the stunning Caernarfon Ballroom will be attended by a host of sport and showbiz stars and the team captains will 10 feature in an entertaining Q&A session. The fantastic evening raises money for a nominated cause with a glittering charity auction.

BRANDING AND MARKETING GALA DINNER OPPORTUNITIES Branding and imagery on the big screen behind the SPONSOR Gala Dinner stage Opportunity to colour co-ordinate room to company brand Logo to appear on event literature Logo on all advertising, direct mail and website Official listing on the sponsors’ page of programme and website Social media mentions and tags

SIGNAGE One 2m x 1m course banner

EVENT OFFICIAL PROGRAMME Branding in official programme

RESORT BENEFITS 5 x double/twin bedrooms on Saturday night AS OFFICIAL GALA DINNER SPONSOR, YOUR including breakfast the following morning NAME WILL BE LINKED TO ONE OF THE MOST GLAMOROUS HIGH PROFILE EVENTS OF THE YEAR, TICKET INCLUSION ATTRACTING OVER 600 GUESTS. 10 x Gala Dinner places 10 x hospitality places on Sunday

SPONSORSHIP: £10,000+VAT RIGHTS AND BENEFITS Rights to the title of ‘Official Premier 11 Lounge Sponsor’ BRANDING AND PROMOTION Internal and external branding of OFFICIAL PREMIER the Premier Lounge 2 x on-course advertising boards LOUNGE SPONSOR Recognition in event literature EXHIBITION SPACE Exhibition space in retail village for display and sales

WEBSITE Permanent branding on Celtic Manor’s website with a link to sponsor’s website

EVENT OFFICIAL PROGRAMME 1x full page of colour advertising

HOSPITALITY 4 x hospitality places on Sunday

RESORT BENEFITS AS OFFICIAL PREMIER LOUNGE SPONSOR, YOUR BRAND WILL 2 x bedrooms at the five star Resort Hotel on Saturday BE HIGHLY VISIBLE ON THE INTERIOR AND EXTERIOR OF THE Preferential rates on accommodation PREMIER LOUNGE SITUATED AT THE FINAL HOLE AND IN CLOSE at the Resort Hotel (rates to be agreed PROXIMITY TO THE SPECTATOR VILLAGE. THE PREMIER LOUNGE ATTRACTS AROUND 600 GUESTS DURING THE WEEKEND.

SPONSORSHIP: £10,000+VAT SOLD

RIGHTS AND BENEFITS 12 Rights to the title of ‘Official Soft Drink Sponsor’ BRANDING AND PROMOTION 1 x on-course advertising board OFFICIAL SOFT On-course stock and branding Recognition in event literature

DRINK SPONSOR EXHIBITION SPACE Exhibition space in retail village for display and sales

WEBSITE Permanent branding on Celtic Manor’s website with a link to sponsor’s website

EVENT OFFICIAL PROGRAMME 1x full page of colour advertising

HOSPITALITY 4 x hospitality places on Saturday 4 x hospitality places on Sunday

RESORT BENEFITS 2 x bedrooms at the five star Resort Hotel on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed)

SPONSORSHIP: £10,000+VAT RIGHTS AND BENEFITS Rights to the title of ‘Official Driving 13 Range Sponsor’ BRANDING AND PROMOTION 1 x on-course advertising board OFFICIAL DRIVING Recognition in event literature RANGE SPONSOR EXHIBITION SPACE Exhibition space in retail village for display and sales

WEBSITE Permanent branding on Celtic Manor’s website with a link to sponsor’s website

EVENT OFFICIAL PROGRAMME 1x full page of colour advertising

HOSPITALITY 4 x hospitality places on Saturday

RESORT BENEFITS 1 x bedroom at the five star Resort Hotel on Saturday Preferential rates on accommodation at the Resort Hotel (rates to be agreed)

SPONSORSHIP: £6,000+VAT EXCLUSIVE HOSPITALITY PREMIER LOUNGE Whether you’re entertaining clients or enjoying In a stunning location overlooking the final hole 14 a day out with friends, our exclusive hospitality of the Celebrity Cup course, our Premier Lounge package offers a memorable way to experience offers an exclusive place to relax and enjoy all this unique and exciting event. the action and excitement of this star-studded event. Boasting spectacular views over the Roman Road course, guests at Celtic Manor Golf Club will Enjoy complimentary refreshments on arrival, CORPORATE enjoy a sensational vantage point putting them with unlimited free tea and coffee throughout at the heart of the Celebrity Cup action. the day and your own private bar and catering (additional charges apply). Enjoy an entertaining Q&A session with a special celebrity HOSPITALITY HOSPITALITY GUESTS WILL ENJOY guest and escape the crowds as you make the Admission to The Celebrity Cup most of the spectacular views from the private outdoor viewing terrace. Unlimited access to Celtic Manor Golf Club throughout the day Tea, coffee and morning pastries on arrival PREMIER LOUNGE GUESTS WILL ENJOY Pre-lunch Pimm’s reception Admission to The Celebrity Cup Four course lunch with half a bottle of wine per person Unlimited access to the Premier Lounge throughout the day Cream tea Complimentary souvenir programme An exclusive celebrity question & answer session Complimentary bacon roll on arrival Unlimited complimentary beer, wine and soft drinks throughout the day (excluding Complimentary tea and coffee available champagne) throughout the day Complimentary souvenir programme Complimentary drink voucher for one bottle of beer or glass of house wine Complimentary car parking in specified event car parks Private bar open throughout the day (cash basis) Hot and cold food available to purchase within the lounge SATURDAY - £160 per person (over 18’s only) Complimentary car parking in specified event SUNDAY - £160 per person (over 18’s only) WE’LL BE ROLLING OUT THE RED CARPET FOR ANOTHER car parks AMAZING WEEKEND, GIVING YOU THE CHANCE TO Prices shown are inclusive of VAT. SATURDAY - £65 per person (over 16’s only) WALK THE FAIRWAYS WITH SOME OF YOUR FAVOURITE SUNDAY - £60 per person (over 16’s only) SHOWBIZ STARS, EXPERIENCE THE VIP TREATMENT IN OUR HOSPITALITY OR PREMIER LOUNGE, AND JOIN THE STARS Prices shown are inclusive of VAT. FOR A GLITTERING GALA DINNER. GALA DINNER SATURDAY 13TH JULY 2019

This exclusive star-studded event will begin 15 with a drinks reception on arrival, followed by a gourmet four course dinner. Throughout the evening guests will be entertained by interviews with celebrities from OTHER all four teams, along with a charity raffle and auction with some spectacular prizes. OPPORTUNITIES GALA DINNER GUESTS WILL ENJOY Champagne reception on arrival MAXIMISE YOUR PRESENCE ON THE DAY A four course gourmet dinner WITH ADVERTISING IN OUR EVENT PROGRAMME, EYE- Half bottle of wine per person CATCHING HOARDING OR ON COURSE SIGNAGE IN Half bottle of water per person STRATEGIC LOCATIONS. Live entertainment Complimentary car parking

DRESS Lounge suits and cocktail dresses Event Programme (Full Page Advert) £250 +VAT

On-course hoarding boards (3m x 1m) £800 +VAT Platinum Gala Dinner Ticket - £175 per person (over 18’s only) Gold Gala Dinner Ticket - £150 per person (over 18’s only)

Prices shown are inclusive of VAT. Celtic Manor Resort, Coldra Woods, The Usk Valley Newport, South Wales, United Kingdom, NP18 1HQ

Gemma Smith Sponsorship & Hospitality Manager T: 01633 410 487 | M: 07899 913 908 E: [email protected]

celtic-manor.com