13TH & 14TH JULY 2019 CELTIC MANOR RESORT SPONSORSHIP OPPORTUNITIES 2019 EVENT OVERVIEW A star-studded celebrity golf tournament expected to attract around 6,000 spectators over two days Two days of thrilling team match play action Food and drink village Celebrity Q&A sessions in hospitality Exclusive hospitality each day Golf trick shot shows Glittering Gala Dinner with the stars on Saturday evening for around 800 guests THE CELEBRITY CUP WILL RETURN FOR ANOTHER STAR-STUDDED SHOWDOWN AT THE CELTIC MANOR RESORT ON 13TH & 14TH JULY 2019. SPONSORSHIP This is golf with added glamour – a chance for some OPPORTUNITIES of the biggest names in sport and showbiz to swap paparazzi for putters and 01 2018 Celebrity Cup Teams battle it out in a thrilling clash of the home nations between teams representing 02 Social Media Engagement Wales, England, Scotland and Ireland. 03 Media Coverage 04 Title Sponsorship - SOLD £100,000 05 Presenting Sponsor £50,000 06 Team England Sponsor - SOLD £30,000 07 Team Ireland Sponsor - SOLD £30,000 08 Team Scotland Sponsor £30,000 09 Team Wales Sponsor £30,000 10 Gala Dinner Sponsor £10,000 11 Official Premier Lounge Sponsor £10,000 12 Official Soft Drink Sponsor - SOLD £10,000 13 Official Driving Range Sponsor £6,000 14 Corporate Hospitality 15 Other Opportunities TEAM TEAM ENGLAND IRELAND Bradley Walsh Mike Tindall James Anderson Kelvin Fletcher Brian McFadden James Nesbitt Keith Duffy Ronan Keating Graeme Swann Peter Jones Brendan O’Carroll Jennifer Gibney Danny O’Carroll TEAM TEAM SCOTLAND WALES Rory Lawson Max Evans Thom Evans Stuart Hogg Gethin Jones Gareth Edwards Ieuan Evans Jonathan Davies Jenni Falconer Greig Laidlaw Phil Glenister Scott Quinnell 02 SOCIAL MEDIA ENGAGEMENT #CELEBCUP CELTIC MANOR AND THE COMPETING CELEBRITIES USE THEIR INFLUENTIAL SOCIAL MEDIA PLATFORMS TO ENGAGE WITH A WIDE AUDIENCE THROUGHOUT THE EVENT 69,300 59,000 19,800 Twitter followers Facebook page fans Instagram followers 24 26 27 Posts by Celtic Manor Posts by Celtic Manor Posts by Celtic Manor 365,490 9,588 7,426 Impressions received Engagements received Video post views received 1.3 million 287,109 Reached from 217 posts Impressions received including #celebcup 03 MEDIA COVERAGE THE CELEBRITY CUP 2018 ACHIEVED 139 PIECES OF MEDIA COVERAGE ACROSS BOTH NATIONAL AND REGIONAL MEDIA TITLES, GIVING A COMBINED REACH OF 2,198,542,813. Coverage highlights included a four-page spread in HELLO! magazine and no fewer than 11 pieces on Mail Online. Newspaper pieces included the Sunday Express, the Daily Mirror, Wales on Sunday, Western Mail and South Wales Argus. SOLD RIGHTS AND BENEFITS HOSPITALITY The event to be known as the <Your Company Name> Celebrity Cup (or similar if agreed by Celtic 100 season tickets 04 Manor Resort) 10 bedrooms at the five star Resort Hotel for Logo to be used on all Celebrity Cup promotion (Saturday and Sunday) night inclusive of breakfast and event literature including emails to Celtic Hospitality for 20 guests on Saturday and Sunday Manor’s database (circa 500,000 subscribed email TITLE addresses) 20 guests at the Gala Dinner on Saturday, including 20 places at the Celebrity Drinks Reception. The Celebrity Drinks Reception will only be available for ON COURSE SIGNAGE celebrities, their friends and family and title sponsor’s SPONSOR On course boards - 1 per hole guests Tee Surround Boards on every Tee Box (9) not exclusive EXHIBITION SPACE Logo on all caddie bibs (not exclusive) An exhibition space in a prime location within the Pin flag branding spectator village to engage with visitors Tee markers RESORT BENEFITS OFF COURSE SIGNAGE Preferential rates on accommodation at the Resort Hotel (rates to be agreed) Branding in spectator village on the big screen and hospitality areas Recognition on all event related collateral including BRANDING AND MARKETING tickets, badges, car park passes, scoreboards, OPPORTUNITIES drawsheets and official event programme Inclusion of event mark on marketing and print Title Sponsor’s Logo on all media and TV interview materials as follows: backdrops and all media material Advertising and promotional material including event literature WEBSITE All event related materials such as scoreboards and drawsheets Permanent branding on Celtic Manor’s website with a link to sponsor’s website All event press releases and the presentation backdrop EVENT OFFICIAL PROGRAMME Website for the event including links to sponsor’s website 1x full page of colour advertising Verbal references in any radio campaign Editorial pages and sponsor’s welcome message +VAT Social media mentions throughout the promotional SPONSORSHIP: £100,000 period *All sponsor packages can be tailored with other benefits that can be used throughout the year, to meet the specific needs and objectives of a brand. RIGHTS AND BENEFITS EXHIBITION SPACE The event to be known The Celebrity Cup Presented An exhibition space in a prime location within By <Your Company Name> (or similar if agreed the tented village to engage with visitors as either 05 by Celtic Manor Resort) prospecting or customer loyalty Logo to be used on all Celebrity Cup promotion and event literature including emails to Celtic RESORT BENEFITS Manor’s database (circa 500,000 subscribed email addresses) Preferential rates on accommodation at the Resort PRESENTING Hotel (rates to be agreed) ON COURSE SIGNAGE BRANDING AND MARKETING SPONSOR Logo to appear on 2 Tee Boards OPPORTUNITIES 3 Tee Surround Boards for Presenting Sponsor Inclusion of logo on marketing and print materials as 3 On Course Boards (fairway/green) follows: Advertising and promotional material including event OFF COURSE SIGNAGE literature All event related materials such as scoreboards and Recognition on all event related collateral including drawsheets tickets, badges, car park passes, scoreboards, drawsheets and official event programme All event press releases and the presentation backdrop Event logo and Presenting Sponsor’s logo on all media and TV interview backdrops and all media Website for the event including links to sponsor’s material website Verbal references in any radio campaign HOSPITALITY 50 season tickets 5 bedrooms at the five star Resort Hotel for Saturday and Sunday night Hospitality for 10 guests on Saturday and Sunday 10 guests at the Gala Dinner on Saturday WEBSITE Branding on event website EVENT OFFICIAL PROGRAMME 1x full page of colour advertising Editorial page relating to sponsor SPONSORSHIP: £50,000+VAT SOLD SOLD 06 07 TEAM ENGLAND TEAM IRELAND SPONSOR SPONSOR RIGHTS AND BENEFITS WEBSITE RIGHTS AND BENEFITS WEBSITE Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Sponsor’ website with a link to sponsor’s website Sponsor’ website with a link to sponsor’s website BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME 4 x on-course advertising boards 1x full page of colour advertising 4 x on-course advertising boards 1x full page of colour advertising Logo on team kit on each day Logo on team kit on each day Logo on caddies’ bibs HOSPITALITY Logo on caddies’ bibs HOSPITALITY Logo to appear on all event 10 x places at the Players’ welcome Logo to appear on all event 10 x places at the Players’ welcome promotional and event literature and barbecue promotional and event literature and barbecue Ability to use status as Team Sponsor 10 x Gala Dinner places Ability to use status as Team Sponsor 10 x Gala Dinner places for marketing purposes 10 x Hospitality places on Saturday for marketing purposes 10 x Hospitality places on Saturday Celebrity introduction and photo 10 x Hospitality places on Sunday Celebrity introduction and photo 10 x Hospitality places on Sunday opportunity opportunity Signed caddie bibs as memento RESORT BENEFITS Signed caddie bibs as memento RESORT BENEFITS Social media mentions and tags 5 x bedrooms at the five star Resort Social media mentions and tags 5 x bedrooms at the five star Resort Hotel on Friday Hotel on Friday EXHIBITION SPACE 5 x bedrooms at the five star Resort EXHIBITION SPACE 5 x bedrooms at the five star Resort Exhibition space in retail village for Hotel on Saturday Exhibition space in retail village for Hotel on Saturday sampling and sales (3m x 2m) Preferential rates on accommodation sampling and sales (3m x 2m) Preferential rates on accommodation at the Resort Hotel (rates to be agreed) at the Resort Hotel (rates to be agreed) SPONSORSHIP: £30,000+VAT SPONSORSHIP: £30,000+VAT 08 09 TEAM SCOTLAND TEAM WALES SPONSOR SPONSOR RIGHTS AND BENEFITS WEBSITE RIGHTS AND BENEFITS WEBSITE Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Rights to the title of ‘Official Team Permanent branding on Celtic Manor’s Sponsor’ website with a link to sponsor’s website Sponsor’ website with a link to sponsor’s website BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME BRANDING AND PROMOTION EVENT OFFICIAL PROGRAMME 4 x on-course advertising boards 1x full page of colour advertising 4 x on-course advertising boards 1x full page of colour advertising Logo on team kit on each day Logo on team kit on each day Logo on caddies’ bibs HOSPITALITY Logo on caddies’ bibs HOSPITALITY Logo to appear on all event 10 x places at the Players’ welcome Logo to appear on all event 10 x places at the Players’ welcome promotional and event literature and barbecue promotional and event literature and barbecue Ability to use status as Team Sponsor 10 x Gala Dinner places Ability to use status as Team Sponsor