Commercial Market Strategies Year Two Annual Report
Commercial Market Strategies Year Two Annual Report N PARTNERSHIP WITH: Abt Associates Inc. Population Services International Meridian Group International, Inc. FUNDED BY: US Agency for International Development COMMERCIAL MARKET STRATEGIES 1001 G Street NW, Suite 400W Washington DC, 20001-4545 October 31, 2000 Telephone: (202) 220-2150 Fax: (202) 220-2189 USAID Contract No. www.cmsproject.com HRN-C-00-98-00039-00 Contents Acronyms, 1 A Note on Organization, 3 Executive Summary, 4 Introduction, 6 Overview of the CMS Project, 6 Meeting the Growing Demand for Health & Family Planning Services, 6 Partnering with the Commercial Sector, 7 The CMS Vision, 8 Year Two Accomplishments, 10 Developing & Implementing Five New Country Programs, 10 Strengthening Existing Social Marketing Programs, 10 Establishing Partnerships with Pharmaceutical Companies, 16 Creating Provider Networks/Franchising Models, 18 Providing NGO Sustainability Technical Assistance, 19 Supporting Health Financing Alternatives, 21 Forming Corporate Social Responsibility Partnerships, 22 Facilitating Policy Change, 23 Country Programs, 26 Africa Madagascar, 26 Morocco, 28 Senegal, 30 Uganda, 32 Asia India, 34 Nepal, 36 Latin America/Caribbean Brazil, 38 Dominican Republic, 40 Jamaica, 42 Nicaragua, 44 Near East Jordan, 46 Newly Independent States Kazakhstan, 48 Uzbekistan, 50 Technical Assistance & Assessments, 52 Technical Assistance, 52 Ghana, 52 Peru, 52 The Philippines, 53 Turkey, 54 Country Assessments, 55 Morocco, 55 Cambodia, 55 Senegal, 56 Summa Foundation, 57 Year Two
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