EFFIE 2019 : RESULTS 1. Products : Cosmetics and toiletries, personal hygiene No. Entrant Brand Name Campaign Title Client Name G/S/B/F
The Adaptive Data Lighthouse: Activating Infection Alert 1 Mindshare India Lifebuoy Hindustan Unilever Limited SILVER System in Rural India Ogilvy India Group Contributing Agency 1 : Mindshare India 2 Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited SILVER Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 3 DDB Mudra Group STAYFREE IT'S MY TIME, PERIOD Johnson & Johnson Limited BRONZE 4 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India BRONZE 5 DDB Mudra Group Clean & Clear Teen skin? Always on teen minds! Johnson & Johnson Limited FINALIST Procter & Gamble Hygiene & Health Care 6 Leo Burnett Group Whisper Sit Improper FINALIST Limited
2. Products : Beverages and drinks No. Entrant Brand Name Campaign Title Client Name G/S/B/F
Putting a Coca-Cola bottle in the middle of India's 1 McCann Worldgroup India Coca-Cola Coca-Cola India Pvt. Ltd. SILVER relationships 2 Ogilvy India Group Cadbury Bournvita Bournvita: Building inner strength beyond school season Mondelez India Foods Ltd. BRONZE
Making strong coffee the new rite of passage for Indian 3 McCann Worldgroup India Nescafe Nestle India Ltd. BRONZE Teens 4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. BRONZE 5 Leo Burnett Group Fanta, Limca & Sprite PiPa Coca-Cola India Pvt. Ltd. FINALIST
3. Products : Confectionary and food No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER MARS INTERNATIONAL INDIA PRIVATE 2 BBDO INDIA PEDIGREE SHARE YOUR LOVE NOT YOUR FOOD SILVER LIMITED Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let 3 Ogilvy India Group Cadbury Dairy Milk Mondelez India Foods Ltd. FINALIST Something Good Happen, Let Something Sweet Happen)
4. Products : Others No. Entrant Brand Name Campaign Title Client Name G/S/B/F
BBDO INDIA 1 Contributing Agency 1 : EDELMAN ALL OUT STAND BY TOUGH MOMS SC JOHNSON SILVER Contributing Agency 2 : PHD MEDIA 2 J. Walter Thompson EZEE Looking New Made Ezee Godrej Consumer Products Ltd. BRONZE 3 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited BRONZE Hindustan Unilever Limited 4 Contributing Agency 1 : Edelman India Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 2 : Jack In The Box 5 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association BRONZE Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide 6 Titan Raga Setting a new time for women's watches Titan Company Limited BRONZE Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd.
7 Hindustan Unilever Limited VIM FROM DEGREASING TO DEODORIZING Hindustan Unilever Limited FINALIST CELEBRATING INDIA'S STREETS BY WALKING IN ITS 8 DDB Mudra Group PUMA PUMA Sports India Pvt. Ltd. FINALIST SHOES 9 DDB Mudra Group PUMA x One8 PUMA one8 - Playing your way to fitness PUMA Sports India Pvt. Ltd. FINALIST 10 Hindustan Unilever Limited Wheel 2-in-1 Turning the Wheel of Fortune Hindustan Unilever Limited FINALIST
5. Durables : Automobiles and auto parts, two wheelers and auto related No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 Rediffusion TATA ACE GOLD THE TIME TRAVELLING TRUCK TATA Motors Limited GOLD Ogilvy India Group Extending the life of the real engine of the truck - The 2 Contributing Agency 1 : Mindshare Castrol Castrol India Ltd. SILVER trucker Contributing Agency 2 : Creation: Open Minds How Ford created a new crossover category with Ford 3 GTB India Ford India- Ford Freestyle FORD INDIA PRIVATE LIMITED FINALIST Freestyle in India 4 Ogilvy India Group Bajaj Pulsar Return of the 'Stunt' King Bajaj Auto Limited FINALIST Encouraging car owners to pay less attention to their 5 Ogilvy India Group CEAT Ceat Limited FINALIST tyres 6 McCann Worldgroup India TVS Apache RR 310 PureRacecraft TVS Motor Company FINALIST 7 J. Walter Thompson Hero Super Splendor "Surprise" Hero MotoCorp Ltd. FINALIST
6. Durables : Electronic goods No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD 2 McCann Worldgroup India AO Smith Branding a bathroom commodity A.O.Smith BRONZE 3 Ogilvy India Group Voltas Air Conditioners Chain ki neend Voltas Limited FINALIST 4 The Womb Communications LLP Honeywell Air Purifier Honeywell Launch Honeywell International India Pvt. Ltd. FINALIST TBWA INDIA PVT. LTD. Hewlett Packard Enterprise India Private 5 Contributing Agency 1 : Edelman Digital HP Back to College #KARKEDEKH FINALIST Limited Contributing Agency 2 : PHD media 6 Ogilvy India Group VIVO Mobile India Private Limited How Vivo made the nation smile and buy VIVO Mobile India Private Limited FINALIST
7. Durables : Others No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India IKEA What an Ikea Sirji IKEA PVT. LTD. GOLD 2 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After Titan Company Limited GOLD 3 Sideways Consulting LLP Fevicol Project Bond Pidilite Industries Limited BRONZE 4 Havells India Limited Havells 5th Wall - Ceiling Art Havells India Limited BRONZE 5 Sideways Consulting LLP Borosil Glass Works Ltd. Every Day Made Better Borosil Glass Works Ltd. FINALIST Orient Electric (A division of Orient paper & 6 Contract Advertising India Pvt. Ltd. Orient Aero Series Fans Creating Noise with Silence! FINALIST industries Ltd.) 7 DENTSU IMPACT PRIVATE LIMITED IKEA I-KYA to IKEA IKEA India Pvt. Ltd. FINALIST Havells RO Water Purifier-Because all ROs are not 8 BBH Communications India Pvt. Ltd. Havells India Ltd Havells India Limited FINALIST created equal
8. Services : Telecom and related products No. Entrant Brand Name Campaign Title Client Name G/S/B/F
Telecom tech to fight sexual harassment - Vodafone 1 Ogilvy India Group Vodafone India Vodafone India Limited BRONZE Sakhi How many pugs does it take to make India's most loved 2 Ogilvy India Group Vodafone India Vodafone India Limited FINALIST network? 101 - Vodafone Stronger Together 3 Ogilvy India Group Vodafone India Vishy and Vodafone checkmate the competition Vodafone India Limited FINALIST 4 Taproot Dentsu India Communication Pvt. Ltd. Bharti Airtel Ltd. Airtel TV Airtel FINALIST
Help has new heroes - Differentiating in a commoditized 5 Ogilvy India Group Vodafone India Vodafone India Limited FINALIST category
9. Services : Financial Services No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited BRONZE 2 Cartwheel Creative Consultancy Pvt. Ltd. Kotak 811 #IndiaInvited Kotak Mahindra Bank Limited FINALIST 3 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC FINALIST 4 McCann Worldgroup India IDFC Bank Don't get played by your bank IDFC FINALIST 5 McCann Worldgroup India MASTERCARD ACCESS CARD TO BETTER LIVING MASTERCARD INDIA SERVICES PVT. LTD. FINALIST
10. Services : Media & Entertainment Companies No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST VIVO IPL reimagined – Best v Best delivers the best ever 2 Star India Pvt. Ltd. VIVO IPL Star India Pvt. Ltd. FINALIST results 3 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd. FINALIST
11. Services : Others No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation BRONZE How a movie ticketing app won fan love by joining their 2 BBH Communications India Pvt. Ltd. Bookmyshow Big Tree Entertainment Pvt. Ltd. BRONZE favorite conversations. 3 McCann Worldgroup India Incredible India From the Incredible in India to the Incredible in You Ministry Of Tourism, Government of India BRONZE
4 J. Walter Thompson Naukri.com Naukri.com – The place to find the Coolest Jobs Info Edge (India) Limited FINALIST 5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited FINALIST 6 McCann Worldgroup India Luftansa German Airlines-Gurgaon From Flyers to Travellers Lufthansa German Airlines FINALIST 7 Ogilvy India Group Uber Badhte Chalein Uber Technologies Inc. FINALIST
12. Entertainment & Sports No. Entrant Brand Name Campaign Title Client Name G/S/B/F
DDB Mudra Group 1 Contributing Agency 1 : HOTSTAR INTERNAL HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited GOLD COMMUNICATIONS The Walt Disney Company (India) Private 2 Sideways Consulting LLP Incredibles 2 Incredibles 2 - A family connection BRONZE Limited VIVO IPL reimagined – World’s biggest cricket league 3 Star India Pvt. Ltd. VIVO IPL 2018 Star India Pvt. Ltd. BRONZE becomes bigger than ever 4 Star India Pvt. Ltd. ISL Future hai football Star India Pvt. Ltd. FINALIST
13. Retail No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 FlipKart Internet Pvt. Ltd. Flipkart Internet Pvt. Ltd. Be FurniSure FlipKart Internet Pvt. Ltd. SILVER 2 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited SILVER 3 Dentsu Webchutney Flipkart Internet Pvt. Ltd. Penguin Dad FlipKart Internet Pvt. Ltd. SILVER 4 Leo Burnett Group Amazon India Ab Sehan Kyun Karna? Amazon Seller Services BRONZE 5 J. Walter Thompson Forevermark (De Beers) Forevermark is a trust mark Forever Mark Diamonds Pvt. Ltd. BRONZE DDB Mudra Group 6 Contributing Agency 1 : Law & Kenneth Saatchi & Big Bazaar Shaadi ka Ghar - The Wedding Home Future Retail Limited BRONZE Saatchi DDB Mudra Group Contributing Agency 1 : Prime Focus India 7 BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR Future Retail Limited BRONZE Contributing Agency 2 : Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi
8 FlipKart Internet Pvt. Ltd. Flipkart Brand Tales FlipKart Internet Pvt. Ltd. FINALIST DDB Mudra Group 9 Big Bazaar Ghar Aaiyye Na Future Retail Limited FINALIST Contributing Agency 1 : L&K Saatchi & Saatchi 10 Raymond Limited Raymond Raymond Khadi - The Story Respun Raymond Limited FINALIST "From Eyeballs to Footfalls” - Turning the retail tide to 11 Law Kenneth Saatchi Saatchi Big Bazaar Future Retail Limited FINALIST win the shoppers of tomorrow.
14. Healthcare No. Entrant Brand Name Campaign Title Client Name G/S/B/F
NeuroGen Brain & Spine Institute, Stem Asia 1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak Hospital & Research Centre GOLD Client Company 2 : Asha Ek Hope Foundation 2 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Children's Timetables Kwality Limited GOLD How brand HIT & Apollo Hospitals created a new Platelet 3 Ogilvy India Group Godrej HIT Godrej Consumer Products Ltd. SILVER Access Channel 4 Ogilvy India Group Nicotex I Can You Can Cipla Limited BRONZE 5 Grey Group India Cipla Berok Zindagi Cipla BRONZE 6 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd. FINALIST
7 Siriti Dharma Life Dharma Chef Dharma Life Foundation FINALIST
15. Corporate Advertising / Reputation No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited GOLD FCB INTERFACE COMMUNICATIONS PVT. LTD. 2 Mahindra HO Corporate Capturing Share of Heart Mahindra & Mahindra Ltd. (Auto) SILVER Contributing Agency 1 : Interactive Avenues 3 McCann Worldgroup India MASTERCARD INVITATION CARD TO EVERYONE MASTERCARD INDIA SERVICES PVT. LTD. SILVER 4 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. SILVER 5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited BRONZE
16. B2B No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 DDB Mudra Group Gulf Oil TEACHING LIKE THEY LEARN Gulf Oil Lubricants India Limited SILVER 2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE 3 The Womb Communications LLP Axis Mutual Fund Axis Mutual Fund - Responsible Axis Asset Management company Ltd. BRONZE
17. Interactive Marketing No. Entrant Brand Name Campaign Title Client Name G/S/B/F
DDB Mudra Group 1 Contributing Agency 1 : HOTSTAR CREATIVE HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited SILVER COMMUNICATIONS 2 McCann Worldgroup India IKEA The World's Longest Drive-Through Furniture Catalogue IKEA PVT. LTD. SILVER
Procrastination Hacking- The key to building an online 3 Ogilvy India Group Godrej HIT Godrej Consumer Products Ltd. BRONZE donor pool! 4 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited BRONZE Easier Said Than Done: Introducing India to Smart 5 Ogilvy India Group Amazon Echo Amazon Seller Services BRONZE Speaker Owning the IPL without sponsoring it - Vodafone 6 Ogilvy India Group Vodafone India Vodafone India Limited BRONZE Fantastic Breaks DDB Mudra Group 7 Contributing Agency 2 : Mindshare McDowell's No. 1 Flipping the narrative on drunk driving United Spirits Ltd. (A Diageo Company) FINALIST Contributing Agency 3 : Experience Commerce Love Matters India/Development 8 Ogilvy India Group Love Matters #LForLove FINALIST Consortium When Nescafe became part of the college fresher’s 9 McCann Worldgroup India Nescafe' Nestle India Ltd. FINALIST backpack
18. Small Town & Rural Marketing No. Entrant Brand Name Campaign Title Client Name G/S/B/F
Telecom tech to fight sexual harassment - Vodafone 1 Ogilvy India Group Vodafone India Vodafone India Limited GOLD Sakhi 2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER Savlon Swasth India Mission - when kids and play helped 3 Ogilvy India Group Savlon ITC Limited SILVER us grow faster The Adaptive Data Lighthouse: Activating Infection Alert 4 Mindshare India Lifebuoy Hindustan Unilever Limited SILVER System in Rural India 5 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC BRONZE Bill & Melinda Gates Foundation (Supported 6 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD A BETTER PLAN BRONZE by Ministry of Urban Development)
19. Regional No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 FCB ULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India GOLD 2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER When the whole of Hyderabad turned into a furniture 3 McCann Worldgroup India IKEA IKEA PVT. LTD. SILVER store 4 McCann Worldgroup India Coca-Cola How a Coke Can carried the love in 12 Indian languages Coca-Cola India Pvt. Ltd. BRONZE
The Adaptive Data Lighthouse: Activating Infection Alert 5 Mindshare India Lifebuoy Hindustan Unilever Limited BRONZE System in Rural India 6 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After - SOUTH Titan Company Limited BRONZE 7 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST 8 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST 9 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited FINALIST
20. Direct Marketing No. Entrant Brand Name Campaign Title Client Name G/S/B/F
Telecom tech to fight sexual harassment - Vodafone 1 Ogilvy India Group Vodafone India Vodafone India Limited GOLD Sakhi When Ikea delivered the most unforgettable invitation 2 McCann Worldgroup India Ikea IKEA PVT. LTD. GOLD card 3 Famous Innovations Livpure Rivers in a bottle Livpure Private Limited SILVER 4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER 5 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. BRONZE How brand HIT used procrastination hacking for donor 6 Ogilvy India Group Godrej HIT Godrej Consumer Products Ltd. FINALIST acquisition 7 Ogilvy India Group Cadbury Dairy Milk Wrapper That Gives Mondelez India Foods Ltd. FINALIST Savlon Swasth India Mission - when kids and play helped 8 Ogilvy India Group Savlon ITC Limited FINALIST us grow faster 9 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company FINALIST
21. Experiential Marketing / Brand Experience No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India IKEA The World's Longest Drive-Through Furniture Catalogue IKEA PVT. LTD. GOLD
2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD BREAKING DOWN INDIA’S BIGGEST BIAS WITH ONE 3 DDB Mudra Group Stayfree Johnson & Johnson Limited GOLD BRAND’S BELIEF 4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. SILVER 5 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited SILVER Bill & Melinda Gates Foundation (Supported 6 McCann Worldgroup India Bill & Melinda Gates Foundation CONVERSATIONAL CONTRACEPTIVES SILVER by Ministry of Urban Development) 7 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE Ogilvy India Group Extending the life of the real engine of the truck - The 8 Contributing Agency 1 : Mindshare Castrol Castrol India Ltd. BRONZE trucker Contributing Agency 2 : Creation: Open Minds 9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST 10 Ogilvy India Group Bajaj Pulsar Return of the 'Stunt' King Bajaj Auto Limited FINALIST 11 J. Walter Thompson KitKat #mytravelbreak Nestle India Ltd. FINALIST Savlon Swasth India Mission - when kids and play helped 12 Ogilvy India Group Savlon ITC Limited FINALIST us grow faster Ogilvy India Group LEAD Agency 2 : Mindshare India 13 Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited FINALIST Contributing Agency 1 : Rapport Advertising Pvt. Ltd. 14 DDB Mudra Group Mahindra & Mahindra WALK TO THE FUTURE Mahindra & Mahindra Ltd. (Auto) FINALIST 15 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST
22A. Positive Change: Environmental - Brands No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 Ogilvy India Group Vodafone India The Good in Goodbyes - Vodafone Eco-Pond Vodafone India Limited SILVER 2 DDB Mudra Group Mahindra & Mahindra Mahindra Powerpath: A Step Into A Brighter Future Mahindra & Mahindra Ltd. (Auto) BRONZE
22B.Positive Change: Environmental - Non-Profit NO METAL AWARDED 23A. Positive Change: Social Good - Brands No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 FCBULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India GOLD 2 DDB Mudra Group Stayfree AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Limited GOLD Ogilvy India Group Contributing Agency 1 : Mindshare India 3 Hamam Breaking Stereotypes to Help Girls #GoSafeOutside Hindustan Unilever Limited GOLD Contributing Agency 2 : Rapport Advertising Pvt. Ltd. Telecom tech to fight sexual harassment - Vodafone 4 Ogilvy India Group Vodafone India Vodafone India Limited SILVER Sakhi 5 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC SILVER Hindustan Unilever Limited 6 Contributing Agency 1 : Edelman India Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 2 : Jack In The Box 7 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE 8 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE 9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST 10 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India FINALIST 11 ZEE Entertainment Enterprises Limited Zee Entertainment Enterprises Limited The Real Power of Banana Chips! Zee Entertainment Enterprises Ltd. FINALIST
12 Asatsu-DK-Fortune Communications Pvt. Ltd. Manforce Condoms #ShutThePhoneUp Mankind Pharma Private Limited FINALIST
Ogilvy India Group Extending the life of the real engine of the truck - The 13 Contributing Agency 1 : Mindshare Castrol Castrol India Ltd. FINALIST trucker Contributing Agency 2 : Creation: Open Minds 14 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. FINALIST 15 McCann Worldgroup India Harpic Harpic: India's Newest Matchmaker Reckitt Benckiser India FINALIST 16 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST Hindustan Unilever Limited When Embracing Dirt Became An Act Of Faith – Ek Neki 17 Contributing Agency 1 : Edelman India Surf Excel Hindustan Unilever Limited FINALIST Rozana Contributing Agency 2 : Jack In The Box HOW A TRUCK FROM THE PAST CREATED THE FUTURE 18 Rediffusion TATA ACE GOLD TATA Motors Limited FINALIST OF MILLIONS 19 EDELMAN INDIA PVT. LTD. Surf Excel THE FALLING TEST - EMBRACING THE DIRT OF FAILURE Hindustan Unilever Limited FINALIST
23B. Positive Change: Social Good - Non-Profit No. Entrant Brand Name Campaign Title Client Name G/S/B/F
NeuroGen Brain & Spine Institute, Stem Asia 1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak Hospital & Research Centre GOLD Client Company 2 : Asha Ek Hope Foundation 2 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. SILVER 3 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali by Mahindra Rise SILVER 4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER Bill & Melinda Gates Foundation (Supported 5 McCann Worldgroup India BMGF WHEN FAMILY PLANNING HAD A BETTER PLAN SILVER by Ministry of Urban Development)
6 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue Whale Challenge The Colour of Grey Cells FINALIST
24. David v/s Goliath No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. SILVER 2 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log toh notice karenge McNroe Consumer Products Pvt. Ltd. BRONZE 3 McCann Worldgroup India Complan Standing tall amongst giants Kraft heinz Pvt. Ltd. BRONZE 4 FCBULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India BRONZE 5 McCann Worldgroup India Paytm Challenging the Stature of Cash through Wealth Creation One97 Communication Limited BRONZE
6 McCann Worldgroup India IDFC Bank Don't get played by your bank IDFC FINALIST 7 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC FINALIST 8 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST 9 Wieden + Kennedy India Private Limited Airbnb India Private Limited The Spirit of Travel taking on the power of mega-dollars Airbnb India Private Limited FINALIST
25. Integrated Advertising Campaign No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD Ogilvy India Group Contributing Agency 1 : Mindshare India 2 Hamam Resurrecting Hamam in modern Tamil Nadu Hindustan Unilever Limited SILVER Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 3 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER 4 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft heinz Pvt. Ltd. SILVER Hindustan Unilever Limited 5 Contributing Agency 1 : Edelman India Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 2 : Jack In The Box 6 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Children's Timetables Kwality Limited BRONZE Bill & Melinda Gates Foundation (Supported 7 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD A BETTER PLAN BRONZE by Ministry of Urban Development) DDB Mudra Group 8 Contributing Agency 1 : HOTSTAR CREATIVE HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited BRONZE COMMUNICATIONS Making strong coffee the new rite of passage for Indian 9 McCann Worldgroup India Nescafe Nestle India Ltd. BRONZE Teens 10 McCann Worldgroup India Incredible India From the incredible in india to the incredible in you Ministry Of Tourism, Government of India FINALIST
McCann Worldgroup India 11 Britannia Treat How Treat reclaimed ownership of the cream Britannia Industries Limited FINALIST Contributing Agency 1 : J. Walter Thompson 12 Havas Worldwide India Pvt. Ltd. Durex Durex Air - The Condom for Condom Haters. Reckitt Benckiser India FINALIST 13 McCann Worldgroup India Nestle Nesplus Nesplus: Kickstarting India's Mornings Nestle India Ltd. FINALIST 14 DDB Mudra Group Stayfree It's My Time, Period! Johnson & Johnson Limited FINALIST 15 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation FINALIST How Durex Kohinoor's desi flavours brought roleplay to 16 Havas Worldwide India Pvt. Ltd. Durex Kohinoor Reckitt Benckiser India FINALIST Indian bedrooms. Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let 17 Ogilvy India Group Cadbury Dairy Milk Mondelez India Foods Ltd. FINALIST Something Good Happen, Let Something Sweet Happen) 18 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST 19 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST J. Walter Thompson 20 Contributing Agency 1 : Mirum Digital Pvt. Association of Mutual Funds in India “Mutual Funds Sahi Hai”… lekin, kintu, parantu Association of Mutual Funds in India FINALIST Limited 21 McCann Worldgroup India Harpic Harpic: India's Newest Matchmaker Reckitt Benckiser India FINALIST 22 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd. FINALIST
Putting a Coca-Cola bottle in the middle of India’s 23 McCann Worldgroup India Coca-Cola Coca-Cola India Pvt. Ltd. FINALIST relationships 24 McCann Worldgroup India Dettol Dettol Antiseptic, Reborn Reckitt Benckiser India FINALIST CELEBRATING INDIA'S STREETS BY WALKING IN ITS 25 DDB Mudra Group PUMA PUMA Sports India Pvt. Ltd. FINALIST SHOES
Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide 26 Private Limited Titan Raga Setting a new time for women's watches Titan Company Limited FINALIST Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker
DDB Mudra Group Contributing Agency 1 : Prime Focus India HAR TYOHAAR MEIN BIG BAZAAR - INTEGRATING THE 27 BIG BAZAAR Future Retail Limited FINALIST Contributing Agency 2: Mediacom COMPLEXITY OF INDIA'S FESTIVALS Contributing Agency 3 : L&K Saatchi & Saatchi
28 Ogilvy India Group Livon Serum Mind Over Might: Livon's Breakthrough Saga Marico Limited FINALIST Easier Said Than Done: Introducing India to Smart 29 Ogilvy India Group Amazon Echo Amazon Seller Services FINALIST Speaker When a brand challenged a mindset instead of a 30 Wieden + Kennedy India Private Limited Airbnb India Private Limited Airbnb India Private Limited FINALIST competition
26. Best On-going Campaign (Sustained Success) No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 McCann Worldgroup India Paytm How we added a Verb to India's Vocabulary One97 Communication Limited GOLD 2 Ogilvy India Group Brooke Bond Red Label Taste of Togetherness Hindustan Unilever Limited GOLD Hindustan Unilever Limited 3 Contributing Agency 1 : Edelman India Surf Excel Giving fight against dirt a karmic perspective Hindustan Unilever Limited GOLD Contributing Agency 2 : Jack In The Box Hindustan Unilever Limited 4 Contributing Agency 1 : Edelman India Surf Excel Ramzan – When embracing dirt became an act of faith Hindustan Unilever Limited SILVER Contributing Agency 2 : Jack In The Box 5 Ogilvy India Group Cadbury Bournvita Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. SILVER 6 Ogilvy India Group The Akanksha Foundation THE JOY EXCHANGE Akanksha Foundation SILVER 7 McCann Worldgroup India Harpic Mission Harpic: Making Toilets Matter to India Reckitt Benckiser India BRONZE 8 J. Walter Thompson BOOST PLAY THE BIGGER GAME GlaxoSmithKline Consumer Healthcare Ltd. FINALIST
McCann Worldgroup India 9 Britannia Good Day Creating Smiles Through the Joy of Snacking Britannia Industries Limited FINALIST Contributing Agency 1 : J Walter Thompson
27. New Product or Service No. Entrant Brand Name Campaign Title Client Name G/S/B/F
1 The Womb Communications LLP Saregama Carvaan Why Not an Innovation for the old ? Saregama India Ltd. SILVER Easier Said Than Done: Introducing India to Smart 2 Ogilvy India Group Amazon Echo Amazon Seller Services BRONZE Speaker 3 Guiltfree Industries Ltd Too Yumm National Launch of Too Yumm Snacks Guiltfree Industries Ltd. FINALIST 4 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST 28. Influencer Marketing
No. Entrant Brand Name Campaign Title Client Name G/S/B/F
Mindshare India 1 Kissan Kissan Tiffin Timetable Hindustan Unilever Limited SILVER Contributing Agency 2 : India Food Network 2 DDB Mudra Group PUMA 50 INFLUENCERS. 1 PIECE OF CONTENT PUMA Sports India Pvt. Ltd. BRONZE 3 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd. FINALIST Love Matters India/Development 4 Ogilvy India Group Love Matters #LForLove FINALIST Consortium 5 Dentsu Webchutney Wildcraft India Pvt. Ltd. Wildcraft Wildlings Wildcraft India Pvt. Ltd. FINALIST 6 Ogilvy India Group Nicotex I Can You Can Cipla Limited FINALIST 7 DDB Mudra Group Johnson's Baby THE PURSUIT OF INFLUENCE, NOT JUST THE INFLUENCER Johnson & Johnson Limited FINALIST
Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide 8 Private Limited Titan Raga Setting a new time for women's watches Titan Company Limited FINALIST Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker
9 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali FINALIST 10 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST
29. Best Use Of Data No. Entrant Brand Name Campaign Title Client Name G/S/B/F The Adaptive Data Lighthouse: Activating Infection Alert 1 Mindshare India Lifebuoy Hindustan Unilever Limited GOLD System in Rural India 2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD 3 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company SILVER
4 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue Whale Challenge The Colour of Grey Cells SILVER
GRAND EFFIE Products : Others 1 Ogilvy India Group Fevikwik Getting the fixer at home to fix more Pidilite Industries Limited
EFFIE INDIA CLIENT OF THE YEAR Hindustan Unilever Limited
EFFIE INDIA AGENCY OF THE YEAR McCann Worldgroup India