Albury 2Ay • Hit 104.9 the Border • Triple M the Border 105.7
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ALBURY 2AY • HIT 104.9 THE BORDER • TRIPLE M THE BORDER 105.7 Station Name 2AY Hit 104.9 The Border Triple M The Border 105.7 Call Sign 2AY 2AAY 2BDR Frequency 1494 kHz 104.9 MHz 105.7 MHz Network ACE Radio Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 3393 MDC, Albury, Level 1, 540 Swift St, Albury, Level 1, 540 Swift St, Albury, NSW 2640 NSW 2640 NSW 2640 Phone 02 6023 4111 02 6022 4600 02 6022 4600 Fax 02 6023 4455 02 6022 4662 02 6022 4662 Email [email protected] [email protected] [email protected] Web Address 2ay.com.au hit.com.au/theborder triplem.com.au/theborder Description of Content/Format News Radio Hits & Old School Adult Contemporary Demographic Profile 40+ 40 and under 25-64 of Station Audience Commercial Radio Australia 5 ALBURY The towns Albury and Wodonga, whilst 7 kilometres apart and on opposite sides of the Murray River, form a large urban area that borders NSW and Victoria. On the main transport corridor between Sydney and Melbourne, the towns are a strategic hub for business, commerce, transport, health and education. Since the 2011 census, the total population of the radio licence area of Albury has increased by 5.13% to 148,588. In 2016 there were 33,642 people aged 0-17 in Albury, compared with 34,381 in 2011. The largest profile of age groups in the region is 25-39 years, at 17%. There are 78,180 people aged over 40, up from 71,267 in 2011. 86% of the population were born in Australia, New Zealand or the Pacific Islands. The region is home to two universities, three TAFE colleges as well as the Hume Industries Development Centre and a Continuing Education Centre. According to the 2016 census, 29,300 or 20% of the people of Albury were attending an educational institution, with 44% in either infants or primary, 34% attending a secondary educational institution, 11% attending TAFE and 12% attending University or another tertiary institution. Of the 57,415 people who have a tertiary qualification, 70% have a certificate, diploma or other tertiary qualification and 30% have a degree. Of the total dwellings (55,518), 35% of dwellings are owned outright and 33% are mortgaged. Private rental properties represent 24% of total dwellings. 22% of the total households (55,347) in Albury have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 12% between $78,000 – $103,999pa. All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE The Albury Wodonga region is a substantial wool producer. The farms in the district support over 1.09 million sheep and lambs. The region is also a major beef growing area; there are over 365 thousand beef cattle in the region. The rich farmland in the Albury area provides good grazing for a thriving dairy industry; there are around 49 thousand dairy cattle. Rice, fruit, tobacco, hopps and a variety of cereal crops are also produced. Over 327 thousand tonnes of wheat for grain and 439 thousand tonnes of cereals for grain were produced. Over 1.08 million kilograms of apples were produced in the region. EMPLOYMENT The majority (57%) of the labour force of 71,919 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction. 6 Commercial Radio Market Profiles ALBURY AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 21,780 32.05% 10+ years 63,521 66,207 129,728 87.31% Technicians & trade workers/ 17,988 26.47% 0-9 years 9,544 9,316 18,860 12.69% Community & personal service workers 10-17 years 7,462 7,320 14,782 9.95% Clerical & administrative workers 8,029 11.82% 18-24 years 6,157 5,638 11,795 7.94% Sales Workers 6,409 9.43% 25-39 years 12,106 12,865 24,971 16.81% Machinery operators & drivers/Labourers 12,760 18.78% 40-54 years 14,335 14,930 29,265 19.7% Not stated 985 1.45% 55-64 years 10,114 10,630 20,744 13.96% Total 67,951 100% 65-74 years 8,184 8,231 16,415 11.05% 75+ years 5,163 6,593 11,756 7.91% INDUSTRY Total 2011 population 69,816 71,515 141,331 Industry Total Workforce Total 2016 population 73,065 75,523 148,588 100% Agriculture, forestry & fishing 5,348 7.96% % change 2011-2016 5.13% Mining 92 0.14% Manufacturing/Electricity, gas, water & 12,741 18.98% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 13,270 19.76% Employment classification Total Labour force Accommodation & food services Full-time employed 40,698 56.59% Transport, postal & warehousing/ 3,453 5.14% Part-time employed 23,203 32.26% Information, media & communications Not stated employed 4,090 5.69% Financial & insurance services/ 3,566 5.31% Rental hiring & real estate services/ Unemployed 3,928 5.46% Administration & support services Total labour force 71,919 100% Professional scientific & technical services 2,539 3.78% Public administration & safety 5,485 8.17% HOUSEHOLD INCOME Education & training/Health care & 14,963 22.28% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 594 0.88% $0 – $7,749 774 1.4% Other services 2,535 3.78% $7,750 – $20,999 3,153 5.7% Not stated 2,558 3.81% $21,000 – $41,999 12,419 22.44% Total 67,144 100% $42,000 – $77,999 14,133 25.54% $78,000 – $103,999 6,418 11.6% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,380 9.72% Product or service $000’s (pa) $130,000 – $155,999 3,101 5.6% Food & non-alcoholic beverages 718,548 $160,000 – $181,999 1,703 3.08% Alcoholic beverages 96,473 $182,000 – $207,999 1,004 1.81% Clothing & footwear 134,951 $208,000+ 1,466 2.65% Household furnishings & equipment 175,908 Not stated 5,796 10.47% Furniture & floor covering 56,721 Total households 55,347 100% Household appliances 43,253 Household services & operation 134,799 FAMILY STRUCTURE Medical care & health expenses 242,014 Type of family Total Total families Motor vehicle purchase 162,944 Couple families – Children 15,483 39.76% Motor vehicle running costs 425,127 Couple families – No children 16,996 43.64% Recreation 511,285 Single parents 6,124 15.73% Recreational & educational equipment 127,243 Other families 339 0.87% Holidays 235,343 Total families 38,942 100% Personal care 87,201 Commercial Radio Australia 7 ALBURY TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,011,619 population Cereal crops – Wheat for grain – Production (t) 327,756 Infants/primary 6,376 6,395 12,771 8.59% Cereal crops – Rice for grain – Production (t) 0 Secondary 4,935 4,895 9,830 6.62% Cereal crops – Barley for grain – Production (t) 92,366 TAFE 1,480 1,807 3,287 2.21% Cereal crops – Sorghum for grain – Production (t) 224 University 1,020 2,392 3,412 2.3% Cereal crops – Total for grain – Production (t) 439,839 Total 13,811 15,489 29,300 19.72% Vegetables for human consumption – Tomatoes – 4 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 685 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 398 Fully owned 19,523 35.17% Fruit & nuts – Apples – Production (kg) 1,084,167 Mortgaged 18,502 33.33 Fruit & nuts – Nectarines – Production (kg) 692 Private rental 13,560 24.42% Fruit & nuts – Peaches – Production (kg) 4,154 Housing authority/Not stated 3,518 6.34% Fruit & nuts – Nuts – Total trees (no.) 43,188 Other tenure type 415 0.75% Fruit & nuts – All orchard fruit (incl. nuts) – 125,770 Total trees (no.) Total dwellings 55,518 100% Fruit & nuts – Grapes – Total area (ha) 1,038 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,097,026 Livestock – Dairy cattle – Total (no.) 49,346 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 365,667 Degree 17,185 11.57% Certificate 40,230 27.07% INTERNET USAGE Total 57,415 38.64% Connection Total Total dwellings Internet accessed from dwelling 44,065 78.9% MORTGAGE PAYMENTS Internet not accessed from dwelling 10,302 18.45% Mortgaged Not stated 1,482 2.65% Monthly mortgage payment Total dwellings Total 55,849 100% $0 – $449 per month 1,290 7.41% $450 – $799 per month 1,355 7.78% BIRTHPLACE BY REGION $800 – $999 per month 1,522 8.74% Market Region Male Female Total $1,000 – $1,799 per month 8,097 46.5% population $1,800 – $2,399 per month 2,837 16.29% Oceania incl. Australia 62,105 63,769 125,874 85.69% $2,400 – $2,999 per month 812 4.66% Europe 2,323 2,448 4,771 3.25% $3,000 – $3,999 per month 511 2.93% Africa & Middle East 167 133 300 0.2% $4,000+ per month 263 1.51% Asia 930 1,165 2,095 1.43% Not stated 725 4.16% Americas 94 89 183 0.12% Total mortgaged dwellings 17,412 100% Other 6,695 6,976 13,671 9.31% Total 72,314 74,580 146,894 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,921 5.22% 1 vehicle 18,356 32.83% 2+ vehicles 32,448 58.04% Not stated 2,185 3.91% Total 55,910 100% 8 Commercial Radio Market Profiles.