NETWORK Company Profile INCLUDING SURVEY RESULTS ACE Radio QUICK STATS
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FAMILY OWNED NETWORK Company Profile INCLUDING SURVEY RESULTS ACE Radio QUICK STATS Since 1984 ACE Radio Broadcasters have been at the ACE Radio Markets forefront of regional Victorian radio. Owned by Rowly and Judy Paterson, who are themselves regionally based, the COLAC: 53,857 people company has grown over the years to include 17 radio GIPPSLAND: 140,486 people stations, The Weekly Advertiser newspaper, ACE Digital and ACE Direct Sales, employing over 200 people across HAMILTON: 47,549 people Victoria and Southern New South Wales. SWAN HILL: 45,171 people HORSHAM: 65,133 people WARRNAMBOOL: 60,713 people ALBURY: 141,331 people Mildura COVERAGE KEYWANGARATTA: 98,688 people 3CS / Mixx FMDENILIQUIN: 3SH / Mixx FM 3WM / Mixx FM 3HA / Mixx FM 63,514 people 3YB FM/ Coast FM TR FM / Gippsland’s GOLD 3NE / EDGE FM 2QN / EDGE FM Weekly Advertiser 1494 2AY Deniliquin Swan Hill COVERAGE KEY 3CS / Mixx FM 3SH / Mixx FM 3WM / Mixx FM 3HA / Mixx FM 3YB FM/ Coast FM TR FM / GOLD 1242 Kerang 3NE / EDGE FM 2QN / EDGE FM Albury / Echuca Weekly Advertiser 1494 2AY Kaniva Wodonga Nhill Wangaratta Shepparton Horsham Bendigo Stawell Ararat Ballarat Bairnsdale Hamilton Melbourne Geelong Lakes Entrance Sale Colac Traralgon Portland Warrnambool Lorne Apollo Bay Heritage PROGRAM HIGHLIGHTS ACE Radio’s Heritage stations broadcast through nine markets, which are talk driven, complemented with classic hit music. Each station has a strong commitment to local and national news and sport, as well as a heavy community involvement. Hit Music PROGRAM HIGHLIGHTS ACE Radio’s Hit Music stations broadcast through eight markets with music based stations targeting people in the 18–44 age group. The format is Hot Adult Contemporary, playing a mix of pop, rock and dance from the 90s and today. Heritage HIGHLIGHTS Hit Music HIGHLIGHTS FAMILY TREE Hillcrest Bonshaw Yendon Mount Egerton Scarsdale Pittong Westmere Clarendon Skipton Lal Lal Lake Bolac Carranballac Newtown Bungal Happy Valley Enfield Greenville Nerrin Nerrin Beringa Beremboke Elaine Bradvale Cargerie Vite Vite Willowvale Pitfield Pura Pura Dereel Mingay Rokewood Junction Meredith Woomdoo Wallinduc Dundonnell Mount Bute COLAC Rokewood She Oaks Derrinallum Wemeth Bamganie Maude Darlington Berrybank Shelford Larralea Barunah Park Cressy Teesdale Foxhow Wingeel Bannockburn Based in Colac, 3CS and MIXX FM cover the heart of South Western Mortlake Inverleigh Hesse Cundare Kolora Bookaar Leslie Manor Victoria and the world famous Great Ocean Road. The city of Colac Kariah Eurack Dreeke Ombersley Beeac Geelong is located 75 kilometres west of Geelong. The surf coast tourist area The Sisters Gnotuk Wool Wool Terang Camperdown Winchelsea Alvie Ondit Monac attracts in excess of 1.1 million visitors annually. Naroghid Corunnun Modewarre Dixie Koallah Wurdiboluc Irrewarra Nalangil Warncoort Cobden Stonyford Gherang Elingamite North Colac Laang Larpent Birregurra Bambra Jancourt Whoorel Carpendeit Yeo The stations’ large coverage area extends north towards Ballarat Glenfyne Swan Marsh Jancourt East Ayrford Barongarook Murroon Boonah Bungador Scotts Creek and also takes in the towns of Skipton and Lismore. Other south- Barwon Downs Benwerrin Brucknell Kawarren Simpson Big Hill Moggs Creek Nirranda western Victorian commerce centres such as Camperdown, Cobden Gellibrand Forrest Curdievale Paaratte Cooriemungle Carlisle River Lorne Barramunga and Port Campbell are also covered by the stations. MIXX FM also Newfield Waarre Peterborough Kennedys Creek Port Campbell Ferguson Chapple Vale has FM transmitters located in Lorne and Apollo Bay which improve Wyelangta Tarrybryn Wye River Princetown reception into the coastal towns of Lorne, Anglesea, Airey’s Inlet Lavers Hill Skenes Creek North Yuulong Wongarra Wattle Hill and Apollo Bay. Johanna Apollo Bay Glenaire Marengo 3CS is our AM station, targeting people aged 35-60 with an adult Cape Otway contemporary format featuring classic hits from the 70s and 80s as well as a strong commitment to local and national news and the very latest information. QUICK STATS MIXX FM primarily targets an audience of 18-35 and features the best music from the 80s, 90s and today, alongside a strong commitment to local and national news. LOCATED: Colac and surrounding area Colac has a very strong dairy cattle industry. It is principally an FREQUENCY: 1134 AM agricultural centre with over a quarter of the workforce on the land. FORMAT: News, sport, talk back, music There is a strong timber industry with a number of large timber mills operating in the area and Colac is also the home of Regal WEBSITE: www.3cs.com.au Creams (Bulla Diary Foods) and the Australian Lamb Company. All major banks, car dealers, insurance, finance companies, fast- food restaurants and an extensive selection of national retail, chain LOCATED: Colac & surrounding area and independent stores are located in the region. FREQUENCY: 92.7 FM, 95.9 FM and 106.3 FM Station Contact: FORMAT: Hit music, news WEBSITE: www.mixx1063.com.au Nick Hay (General Manager) Ph: (03) 5231 5388 M: 0409 219 151 POPULATION: 53,857 E: [email protected] 241 Murray St / PO Box 63 Colac Vic 3250 LOCAL RADIO A WINNER IN THE Great south West 44% Ace Radio Colac reaches of the 21,700 people per week AGED 10+ market Source: Xtra Research Colac Regional Survey 1, 2018. Station Listened To Most. Survey Results ALL PEOPLE ALL people aged 40+ AGED 10+ 21.4 21.1 Morning STATION station LISTENED listened MOST (MON- 10.2 to Most SUN) (Mon-Fri) 1.5 MIXX FM 3CS ABC (MELB) JJJ Swifts Creek Jamieson Dargo Brookville Kevington Wongungarra Ensay Knockwood Stirling Miowera Tambo Crossing Buchan Licola North Waterford Timbarra Budgee Budgee Licola Cobbannah Jericho Merrigig Aberfeldy Bruthen Orbost Glenaladale Thomson Koorool GIPPSLAND Stockdale Yangoura Bairnsdale Briagolong Baw Baw Swan Reach Lake Tyers Boisdale Metung Forge Creek Tanjil Walhalla Nowry Lakes Entrance Rawson Stratford Erica Heyfield Bengworden Ocean Grange Hill End Cowwarr Denison Maffra Hollands Landing Willow Grove Toongabbie Clydebank Glengarry Fulham The Heart Loch Sport The GOLD 1242 and TRFM service area stretches Tyers Rosedale Seacombe Moe Sale Dutson Traralgon Longford Paradise Beach across the coastal plain between the highlands of the Morwell Stradbroke Lake Wellington Golden Beach Loy Yang Gormandale Flamingo Beach Yinnar Callignee The Honeysuckles Great Dividing Range and Bass Strait, and extends 400 Seaspray Giffard Balook Won Wron kilometres from the western edge of the Latrobe Valley Mirboo Boolara Hiawatha Woodside Yarram Woodside Beach Binginwarri Alberton through to the New South Wales border. Mcloughlins Beach Toora Tarraville Welshpool Port Albert Fish Creek Port Franklin Port Welshpool The market includes the important industrial region of Yanake the Latrobe Valley, only 90 minutes from Melbourne’s CBD. The primary industry in “The Valley” is power, with over 85% of Victoria’s power generated in Gippsland. QUICK STATS One of the other major industries is tourism, with the pristine beauty of the 90 Mile Beach and the Gippsland Lakes tourist region in East Gippsland. LOCATED: Gippsland and surrounding The Gippsland market is unique in Australia as it has five FREQUENCY: 1242 AM & 98.3 FM major population centres spread over a large geographic FORMAT: News, talk and sport area. WEBSITE: www.gold1242.com.au The heaviest concentration of the population is in the Latrobe Valley, which consists of the three major cities of Moe, Morwell and Traralgon. Other major centres in the LOCATED: Gippsland & surrounding service area include Sale, Bairnsdale and Lakes Entrance. FREQUENCY: 99.5 FM and 99.9 FM FORMAT: Hit music, news Station Contact: WEBSITE: www.trfm.com.au Mat Cummins (General Manager) POPULATION: 140,486 PH: (03) 5173 1000 M: 0428 134 331 E: [email protected] 11 Coonoc Road / PO Box 1242 Traralgon Vic 3844 TRFM LOCAL RADIO A WINNER IN GIPPSLAND 58% of the Ace Radio GIPPSLAND reaches market 79,400 people per week AGED 10+ Xtra Insights Sale (RA1) Radio Survey 1, 2019, Station Listened To Most 10+ Mon-Sun Xtra Insights Sale (RA1) Radio Survey 1, 2019, Station Listened To Most UNDER 40 Mon-Sun Xtra Insights Sale (RA1) Radio Survey 1, 2019. Weekly Cume 10+ Mon-Sun Survey Results 54.2 1.7 All People Aged UNDER 40 6.8 ALL PEOPLE AGED abc radio JJJ melbourne Station Listened to Most 10+Station (Mon-Sun) Listened To Most 32.4 18.7 TRFM TRFM is the dominant Mon-Sun abc gippsland radio station in the area. TRFM and GIPPSLAND’S GOLD 12 14.1 ARE the dominant 4.1 radio stationS in the area. 3gg 7.3 18.0 4.1 Hit 3.9 gippsland gippsland’s gold 1.7 TRFM GIPPSLAND’S HIT ABC GIPPS 3GG JJJ GOLD GIPPSLAND Zumsteins Cherrypool Kangagulk Halls Gap Kadnook Harrow Powers Creek Pomonal Poolaijelo Culla Bellfield Balmoral Glenisla Chetwynd Pigeon Ponds Englefield Tarrayoukyan Rocklands Grampians Coojar Nareen Vasey Woohlpooer Brimboal Gatum Mafeking Mirranatwa Mooralla Warrock Wando Bridge Brit Brit Wando Vale Melville Forest Cavendish Victoria Point Corndale Wootong Vale Bornes Hill Casterton Bulart Stavely Hamilton Coleraine Hensley Park Karabeal Bahgallah Sandford Hilgay Dunkeld Henty Moutajup Bochara Glenthompson Tarrenlea Tahara West Warrayure Strathdownie Tahara Morgiana Hamilton Killara Narrapumelap South Croxton East Grassdale Based in Hamilton, our two stations cover Western Digby Tabor Woodhouse Yatchaw Branxholme Nareeb Penhurst Victoria, which has an approximate service area of 47,549. Mount Napier Gazette Dartmoor Hospur Wallacedale Purdeet Winnap Byaduck Caramut Drik Drik Myamyn Knebsworth Warrabkook Minhamite Lyons 3HA is our AM station, targeting people aged 35-60 with Macarthur Minjah Milltown Drumborg Lake Condah an adult contemporary format featuring classic hits from Broadwater Hawkesdale Heywood Homerton Bessiebelle Willatook Ellerslie the 70s and 80s as well as a strong commitment to local Warrong Mount Richmond Heathmere Orford Tarrone Ballangeich Gorae Narrawong St Helens Gorae West and national news and the very latest information. Rural Bolwarra Codrington Purnim Koroit Grassmere Cashmore Yambuk Toolong information is broadcast each morning between 6:30am Portland Cape Bridgewater Killarney Illowa Warrnambool and 7:00am and again at lunchtime between 12pm and Port Fairy 1pm.