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Click and Grow Rich CLICK AND GROW RICH CLICK AND GROW RICH THE PROVEN FORMULA FOR STARTING AND GROWING A SUCCESSFUL AND WILDLY PROFITABLE BUSINESS ONLINE BRETT FOGLE AND E. DANIEL MILLER NEW YORK LONDON • NASHVILLE • MELBOURNE • VANCOUVER CLICK AND GROW RICH THE PROVEN FORMULA FOR STARTING AND GROWING A SUCCESSFUL AND WILDLY PROFITABLE BUSINESS ONLINE © 2020 BRETT FOGLE AND E. DANIEL MILLER All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher. Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com ISBN 978-1-64279-436-6 paperback ISBN 978-1-64279-437-3 eBook Library of Congress Control Number: 2019930800 Cover Design by: Chris Treccani www.3dogdesign.net Interior Design by: Bonnie Bushman The Whole Caboodle Graphic Design In an effort to support local communities, raise awareness and funds, Morgan James Publishing donates a percentage of all book sales for the life of each book to Habitat for Humanity Peninsula and Greater Williamsburg. Get involved today! Visit www.MorganJamesBuilds.com To all the people along the way who supported us, encouraged us, and mentored us when we were first starting out on this journey. To all the creative and courageous individuals before us who have taken the bold step to start an online business, to try, fail, discover, innovate, succeed, and share what has worked and also what didn’t. To our families and all who supported and believed in us and the time sacrifices they made while we were traveling the world sharing these ideas. To our students in seven countries (and growing) who have continued to encourage us to spread this message and create the financial #FreedomFighter movement. And, of course, to Al Gore, who (sort of) invented the internet. DISCLAIMER You should know that the results shared in this book are not typical of the average person and may not be typical for you. You may achieve greater success or experience no success at all. As with many things, your results using this information will depend on your actions, and we are making no claims of future income that you may achieve using this information. Your success depends on your efforts. Throughout this book we have done our best to portray accurate information. Some numbers shown or stated may vary slightly from the actual net totals, as refunds and adjustments may have been made after images were captured. In parts of the book, personal experiences have been used to help illustrate key points and highlighted in “story boxes” to show relevant examples. However, in certain places “I” or “we” may refer to either of the authors, or prior business relationships depending on the context. vi CONTENTS Foreword ix Overview xiii Introduction xvi Section One: The New Online Economy 1 Why Sell Online 3 What to Sell Online 11 Where to Sell Online 16 The Laptop Lifestyle 23 Section Two: MP5MS2 The Little-Known Formula That Can 31 Make You Rich The Accidental Formula 33 Introduction to MP5MS2 36 Why 95% of All Online Businesses Fail 37 Market (The When) 38 People (The Who) 42 Product (The What) 56 Places (The Where) 77 Payment (The How) 88 Passion (The Why) 95 9 Proven Marketing Strategies 108 Sales Tactics and Psychology 144 Outsourcing and Virtual Staffing 158 vii viii | CLICK AND GROW RICH Section Three: Types of Online Business Models(The Quad-Fecta) 177 Digital vs. Physical Information Products 179 Physical Products and Drop-Shipping 191 Online vs. Offline Delivery 197 Live vs. Virtual vs. Recorded 199 Business Life Cycles 203 Section Four: How to Get Rich Online 207 (How to) Make Money Now 209 Creating Your Million-Dollar Brand 215 Modeling Success (Profit Modeling) 217 Embracing Failure 220 Testing (Trial and Error) 222 Online Advertising Strategies 225 Growing Your Business (The Gas Pedal) 230 Funding Your New Business 237 International Markets 241 Selling Your Business 243 Section Five: Automating Your Business 247 Online Technology and Tools 249 Cross-Platform Automation 250 Our Secret Weapon: Cydec 252 Conclusion 255 Final Thoughts and Next Steps 257 Bonus Section: Planning and Productivity Tools 263 Eliminating Overwhelm 265 Business Breakthrough Worksheets and Bonus Resources 266 About the Authors 268 Endnotes 279 FOREWORD by Kevin Harrington Hi, my name is Kevin Harrington, and you may know me from the hit TV show Shark Tank where I was one of the original founding “Sharks” on the show, now in its tenth season. It was a great experience, and I had the opportunity to meet a lot of smart, enthusiastic, and very driven entrepreneurs. The one thing people always ask me is, “How did you get onShark Tank?” One day Mark Burnett, the producer, called me and said, “Hey, would you like to be a shark on Shark Tank?” And I said, “You know, I’ve been hearing pitches for many years, so it makes total sense for me.” Over the last 30 years, I’ve launched over 500 products with sales of over $5 billion worldwide. I also had a joint venture with the Home Shopping Network, was CEO of HSN Direct International, and a pioneer of the “As Seen on TV” industry, with over 1,000 products on TV and the internet. I did the first-ever infomercial and helped build several major brands on TV with people like Tony Little, Jack Lelane, the Jenners, Paris and Kathy Hilton, Kim Kardashian, Montel Williams, and even celebrity-branded artist 50 Cent’s headphones. I saw just about everything during those years, worked with a lot of celebrities, and created a few myself. So, that’s how I got on Shark Tank. ix x | CLICK AND GROW RICH As a serial entrepreneur and investor, I’ve personally invested in over 100 businesses, so I know a thing or two about what it takes to succeed. I also was happy to write the foreword of this book because I truly believe that what Daniel and Brett are teaching in this book is today’s “playbook” for success. The MP5MS2 Formula for Success that Brett and Daniel have developed and put together in this book can transform any type of entrepreneurial activity, new idea, or even a business that you already own into a much more profitable company and potentially into a real online money-making powerhouse. And if you’re just starting out, this book will help point you in the right direction for starting a business online with the greatest chance of success. Just follow the formula you’ll find in these pages. I’m glad to be personal friends with both Brett and Daniel because I learn things from them about the internet, making money online, and just business in general. They’re great guys, and I believe they are uniquely qualified to take you through the “Shark”-infested waters of building an online business. You’ll want to have an experienced guide who’s been there before, faced tough business challenges, and pushed through them. Both have seen their share of successes and big wins, as well as failures. You’ll want someone who’s experienced both to guide you, because that’s where the real lessons are learned. On Shark Tank, I always want to know if the entrepreneur can handle the setbacks and failures and still persevere. That’s the entrepreneur I would most want to bet on. I’ve always found that it’s best to learn from someone who’s already been there and made it happen. Brett and Daniel have generated tens of millions of dollars combined from prior businesses ventures, both online and offline, so these guys are the real deal and know what they’re talking about because they’ve done it. Twenty years ago, we sold a lot of physical products, like fitness systems and housewares. These days, it’s a much faster-paced environment. It’s a world of information products, digital downloads, and social media. It seems something new is coming out every day. Today people are creating and selling their own self-created content, from digital information products to downloadable software, and even having physical products made overseas on sites like alibaba.com that they then can sell Foreword | xi on Amazon for five, six, or even seven figures per month. It’s big business, and people are doing this, in some cases, with relatively little investment. It’s an age of people looking to create their own destiny, create their own freedom, and craft the lifestyle they want. It’s a very entrepreneurial environment out there right now. To offer some perspective, for us to make a million dollars from an infomercial back in the early days (even today), you would have to put up between a half a million to over a million dollars in production and media spend just to get it launched, with very little guarantee of success. Today, you see people doing this online or on social media with very minimal start-up investment. It’s a very different environment now that favors the entrepreneur and has really leveled the playing field. Social media platforms are so powerful these days that you can build a massive audience and come out with a product very easily. Some people are literally taking their cell phones and essentially shooting mini-infomercials and then simply posting them online. Seemingly overnight, they have hundreds of thousands of views and followers they are able to sell products to if they choose.
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