Gensler-Austin High-Rise-COB-Quals 200401.Pdf
Total Page：16
File Type：pdf, Size：1020Kb
Designing the Future of Work Table of Contents How We Think p.04 What We Do p.14 How We Think 4 Gensler Gensler 5 How We Think We are design strategists. We have diverse design experience. We work with building owners and developers to uncover a project’s A great team is more than the sum of its parts. With 6,100 professionals unique potential within its market to give it a competitive advantage. in 48 locations worldwide, Gensler serves clients as trusted advisors, We leverage our global footprint in tandem with local expertise wherever new opportunities arise. Fast Company Magazine named to develop site-specific strategies for each project. Our toolbox of Gensler “One of America’s most influential design firms of 2018.” Our strategies includes: design and delivery teams are continuously sharing the latest market trends in commercial office. Our portfolio includes urban and suburban projects, high, mid, and low-rise scale, creative office, and repositioning, ranging from a refresh to a complete transformation. DESIGN MARKET BRAND EXPERIENCE EXPERTISE INTEGRATION CROSS-SECTOR RESEARCH TOP APPROACH DRIVEN TRENDS THE TOWER AT PNC PLAZA I|O SAP HANAHAUS PITTSBURGH, PA PLAYA VISTA, CA PALO ALTO, CA 6 Gensler Gensler 7 How We Think We are local first. We will tell your story. With roots in Austin since 2007, we’ve seen the area grow, become People want excitement, enjoyment and a sense of community and more diverse and vibrant, and live up to its promise as one of the world’s authenticity. As a result, developers are taking a people-centered great capital regions. Gensler’s Guiding Principles state that “We can’t approach to the planning and design of office buildings. Projects that be global if we’re not local first.” That’s why, since our beginning, we tell a story about who and what they are emphasize their mission and have been committed to the community and building our local expertise help provide market differentiation. We use the power of brand design with knowledge from around the globe. We’ve helped local companies to establish a unique identity for each building, creating buzz that can achieve their goals, created brands and identities, designed destinations, reach a wide tenant base. and converted outdated spaces into vibrant facilities. THIRD + SHOAL SXSW HEADQUARTERS 6 X GUADALUPE YETI HEADQUARTERS PLAYA JEFFERSON UPCYCLE AUSTIN, TX AUSTIN, TX AUSTIN, TX AUSTIN, TX PLAYA VISTA, CA AUSTIN, TX 8 Gensler Gensler 9 How We Think We have a cross-sector approach. We are research-driven. Our cross-sector approach is the single most important qualification we One size does not fit all. We are constantly driving the discussion on bring to you. Gensler has an impressive depth of qualifications across trends by funding internal research initiatives—including the Workplace our 23 practice areas. And with today’s buildings combining work, live, Survey and Workplace Performance Index—to grow our knowledge of and play elements, our clients can benefit from the integration of talent tenant market needs and how these vary by industry. Gensler’s research and knowledge in our multiple practices. tools generate designs conceived from the inside-out with a higher leasing velocity and ROI. U.S. Emerging Workstyles Climate Change: WORKPLACE Can individual work survive in the “collaborative” Impact Through Design workplace? SURVEY Investigating opportunities to mitigate climate 2019 change through design and architecture. Very few people say their ideal workplace is“totally open” Quiet zones in offices have significantly higher impact than break rooms One in seven corporate employees use coworking during an average week gensler.com/research Research Hackable Buildings | Hackable Cities The Future of Work Meaning by Design Redesigning our cities through active community engagement. Investigating the evolution of office work, and its impact Understanding not-for-profit employees to uncover on the urban environment. lessons about meaning in the workplace. INTRINSIC MOTIVATION Research Building Performance Gensler Research Catalogue, Selected Content Energy efficiency is just the tip of the iceberg. Today’s buildings must perform at ever-increasing levels of energy, resource, and planning efficiency to be successful, but that’s baseline. The demand for human and business performance metrics is growing, requiring buildings to contribute to occupant health, well-being, safety, and productivity while meeting increasingly stringent code requirements. Combine all this with the need to accommodate new types and generations of occupants—and it becomes all the more critical to explore new building strategies, forms, and materials. EXTRINSIC MOTIVATION CAPITOL TOWER THREE PNC PLAZA NEW CHANGING PROJECT COB+RETAIL COB + HOTEL + RESIDENTIAL COB + RETAIL + CULTURE 10 Gensler Gensler 11 How We Think We understand the trends driving the future of office buildings. Talent Seeks Authentic Community Catalyst Talent Needs Connectivity Connectivity is Flat Time: The New Commodity The Amenities Arms Race Creating a Vibe Urban Centric Experience Places Whether it’s an adaptive reuse Large, open floorplates The probability of knowledge People embrace ultra- Employers are one-upping There’s a need to provide third Shift to sites adjacent to Buildings that tell a or new mixed use, choosing provide a more connected, exchange is proportionally convenient lifestyles that each other to find the latest spaces that are destinations transit hubs, urban edges purposeful story—reflecting underserved neighborhoods collaborative environment related to the proximity of integrate work and play and amenity. Barbershops, indoor in themselves. Day-to-night of cities, and renewed local culture and context— can spur surrounding that reinforces a common coworkers. There is a 95% are willing to pay a premium basketball, and food halls are places draw in the community, urban industrial sites brings create a distinct tenant real estate development, culture, fosters innovation, probability on the same floor. for places and services that just the beginning. Keep up or which in turn ups the cool corporations closer to top experience while respecting while showcasing social and attracts top talent. save time. lose a competitive edge. factor of their building. talent, universities, and and enhancing their responsibility to talent. business partners. surroundings. Connectivity is Proximity Talent Demands Choice Talent Seeks Uber- Dynamic Developments Sustainability Drives The Future is Driverless Unlocking Building Value Wellbeing is Performance A vertically-connected Innovators use a greater Personalization By crafting a live/work/play Returns Autonomous vehicles will be With large stocks of obsolete Implementing wellness building also improves variety of workspaces in and With IoT, cloud-based apps, tenant mix, developers create Green buildings have proven a game changer and they are buildings in established programs that encourage organizational and visual out of the office. Workplaces and human sensors, talent can 24/7 walkable neighborhoods to be more valuable assets coming sooner than you think. urban districts, opportunities mental wellness, fitness, and awareness and the must expand autonomy and directly tell the building what and increases land value, no than conventional buildings, Developers risk missing the exist to transform them into outdoor access decreases sick opportunity for chance workspace choices across the they want, when they want it, matter the location with a global average value opportunity that determines valuable tenant and revenue days and boosts happiness encounters, reducing organization. and where they want it. that is up to 19% greater than the future use of the 5 million generators that breathe and productivity. the pressure on building their peers. parking spaces in the U.S. new life into these outdated infrastructure. buildings. 12 Gensler Gensler 13 What We Do 14 Gensler Gensler 15 What We Do 500 West 2nd Street GreenWater Office Tower Austin, TX An iconic new high-performance tower connects two of 527,000 sq ft Downtown Austin’s most vibrant districts while setting a new Completed 2017 standard for commercial office building design in the city. Services Provided As part of the largest privately developed project in Offering a unique connection to the outdoors, Master Planning Austin’s history, 500 West 2nd Street is a 29-story seven “sky garden” terraces on various floors Architectural Design commercial office tower that redefines the Austin capitalize on the inspiring views of Austin’s Lady Interior Design skyline. It also redefines what it means to work in Bird Lake and Hill Country. The tie to Austin’s Environmental Graphics Downtown Austin. The building responds to its outdoor culture, emphasis on the outdoor spaces, Signage & Wayfinding urban setting with retail spaces on the first floor and access to fresh air are key features of the flanking either side of the boutique building lobby. project and are now a standard for new office LEED Gold Certified projects in Austin. Ten-thousand-square-feet of retail on the ground floor hold two significant restaurants, bringing out 500 West 2nd Street is LEED Gold Certified the life of the street with outdoor dining, a common and Austin Energy 3-Star Certified. The tower is characteristic of the 2nd Street District. Inside connected to the City’s reclaimed water system and the lobby, contextual elements such as limestone, saves 75% of the potable water that a typical office hand-forged bronze panels, and reclaimed-wood tower would use in a year by not using any potable flooring give the building a distinct “Austin” vibe. water for irrigation or flushing of restroom fixtures. The tower features a number of amenities unlike any other current office building in the Austin Central Business District. 16 Gensler Gensler 17 What We Do 6 X Guadalupe Mixed Use Tower Austin, TX A true-mixed use vertical tower, 6 X Guadalupe embodies the live, 2,351,000 sq ft work, play mentality at one of Austin’s most famous intersections. Estimated Completion Office, residential, and retail combine together in a high-end tower 2022 that offers unsurpassed location, amenities, and quality.