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C7 Q RVC10V` ]%GC1H `V:CI 1I]`Q0VIVJ @61 1J$ ]:`@1J$ %]]C7 1Q%CR :HHQIIQR: V :J 1H1]: VR RVI:JR 1I1 1J$ ]:`@1J$ :JR `:0VC ]C:JJ1J$ 1J1 1: 10V C1I1 .V I:61I%I V0VJ `:``1H QJ .V 11RV` .1$.1:7 JV 1Q`@ V0VC Q` 1JH`V: V QJ .V V6 V`J:C .1$.1:7 JV 1Q`@ R%`1J$ JQ`I:C ]V:@ 1Q%CR GV IQRV 2 1 0 2 L I R P A T R y r U e s r O u C g N ’ n / i l k E i n M r r a C t a a L e e A P l r A t t L e P P P n n A a a h l l P P P E T P P ‘ - - H A 3 T A R @ D 0 0 N 0 2 / A 1 X : E E L A L C S A THE THEATRE ‘ Performance ’ - Theatre learning - Performance Studios - Corporate learning - Concerts ’ k s t r f f f d a a r e T P t C a i / N e c s E h y o a p t a s l e o s r s M p t o a h A s t s e l i E i t k k d a r r n S n t t a o a r e l e A P A R M W p - - - - - B O ‘ WHY DO WE NEED WHAT DOES THE TO ‘REGENERATE’ MASTERPLAN WELCOME TO THE THE PALACE? DELIVER? Currently, the Palace does not Our vision for the long term future ALEXANDRA PALACE generate enough income to support of the Palace and Park is to: its maintenance and there is a significant need for investment in - Establish the Palace firmly for the long facilities. As a consequence, much term as a major entertainment destination of the Palace is underused. So we PUBLIC CONSULTATION have been developing a regeneration - Realise the community and learning strategy which includes a design-led potential of the Palace and Park masterplan for the whole Palace. - Make the Palace more financially self-sufficient and reduce our OVER THE PAST FEW MONTHS THE TRUSTEES OF dependence on public subsidy ALEXANDRA PALACE HAVE BEEN DEVELOPING - Sympathetically conserve the Palace A ‘SPATIAL MASTERPLAN’ FOR THE FUTURE USE and Park for future generations Our plans turn these objectives into design AND CONSERVATION OF THE BUILDING; LOOKING proposals for different parts of the Palace. AT THE WHOLE SITE AND HOW PEOPLE MIGHT USE IT AND MOVE AROUND IT IN YEARS TO COME. WHAT STAGE ARE WE AT? We are currently at the early stages of the regeneration process, in which we are exploring a whole range of related projects for each area of the Palace. These projects may be delivered to different timescales, depending on the priorities assigned to them and the availability of financial and commercial partners. The masterplan sets out a long term, design-led strategy and direction of travel against which the projects can be assessed. ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 1 WHAT IS THE PUBLIC CONSULTATION ABOUT? WE WOULD LIKE TO SHARE OUR IDEAS WITH YOU, AT THIS EARLY STAGE, BECAUSE ALEXANDRA PALACE IS THE PEOPLE’S PALACE AND WE WANT TO HEAR YOUR VIEWS. Your support is essential if we are to make progress with our ambitious plans. Whether you live locally or further away, whether you are a member of an interest group or an event organiser, we would welcome your feedback and comments. This will help us to prioritise our ideas as we move to the next stage of the regeneration process. ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 2 WHO WE ARE Alexandra Palace and Park are owned TERRY FARRELL AND PARTNERS, The world-renowned architects and managed by a charitable trust, & urban designers. created by an Act of Parliament in 1900. Our charitable objectives are to maintain the Palace and Park to be used The Deep as a place of public resort and recreation and for other public purposes. Since 1980, Haringey Council has been the sole trustee of the Trust, and holds on-going responsibility for its administration. The members of the board are locally elected Councillors, and representatives of the local residents and user groups. The Trust is committed to driving forward the regeneration of the Palace and the maintenance of the Park. The Edinburgh International Conference Centre DONALD INSALL ASSOCIATES, The historic building and conservation specialists. WSP, The global transport advisors. Stratford City Bus Station OUR TEAM THE TRUST HAS BROUGHT TOGETHER Chatham Interface AN EXPERT TEAM TO ADVISE US ON THE OPTIONS INCLUDING: ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 3 WHAT ARE WE PLANNING? N We have identified six “Big Ideas” for transforming Alexandra Palace. W E These are set out in the following panels, each on a separate panel. Not all of these initiatives will happen at once. Some may take a over time to create a picture of the Alexandra Palace of the future. S number of years to realise. Our intention is that each of the Big Ideas Our aim is to make the Palace more financially sustainable. can stand independently of one another and be taken forward on By using spaces to generate income, we will be able to ensure that their own. However, like pieces of a jigsaw, they will all fit together the Palace is self-sufficient and is conserved for future generations. #4 #6 #2 #4 #4 #2 #3 #5 #6 #6 #1 HOW ARE WE PROPOSING TO KEY TO THE SIX BIG IDEAS CONSERVE THE HISTORIC BUILDING? #1 IMPROVING YOUR FIRST IMPRESSIONS #2 UPGRADING THE ENTRANCES TO THE PALACE A Conservation Management Plan was prepared by world-class #3 MAKING IT EASIER TO MOVE AROUND INSIDE THE PALACE experts in the field at the beginning of the masterplan process, to #4 UPGRADING THE MAIN HALLS guide and advise on proposals for the future use of the building. A HOTEL IN THE PALACE It identifies the parts of the building which are most historically significant as well as the elements which #5 are most vulnerable. You can download the Conservation Management Plan from our website. #6 OPENING UP THE DERELICT SPACES ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 4 IMPROVING YOUR FIRST IMPRESSIONS WHEN ALEXANDRA PALACE FIRST OPENED, THERE WAS A GRAND SENSE OF ARRIVAL BY TRAM AND TRAIN OR ALONG A TREE-LINED AVENUE LEADING TO THE PALACE. Today many of these arrival points have been lost or degraded and first impressions as you arrive at the Palace are not that memorable. We would like to recapture that sense of arrival. future south terrace REDUCING THE IMPACT OF THE ROAD In Victorian times the access to the Similar schemes have been successfully #1 Palace was on the north side of the introduced elsewhere in London, including N building and the South Terrace connected Covent Garden and, more recently, W E directly to the Park. Today a busy road Exhibition Road in South Kensington. S divides the Palace from the Park. We are planning to make better use of We plan to make changes to the road the main entrance on the South Terrace, current south terrace in order to reduce its visual impact and underneath the magnificent rose window. to improve the connection between the This would provide direct access to the Palace and the Park. We are exploring Great Hall for visitors from the South the idea of a shared space in front of Terrace, making it a more active space the Palace for cars and pedestrians. and strengthening access to the Park. ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 5 IMPROVING YOUR FIRST IMPRESSIONS WHEN ALEXANDRA PALACE FIRST OPENED, THERE WAS A GRAND SENSE OF ARRIVAL BY TRAM AND TRAIN OR ALONG A TREE-LINED AVENUE LEADING TO THE PALACE. We are looking at ways to improve the eastern and western approaches to the Palace. Possible ideas include changing the East Court car park future west arrival and improving the road layout and terraces outside the Palm Court. This would create two new public spaces, providing natural meeting points for visitors and the local community. #2 N W E S current east arrival future east arrival ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 6 UPGRADING THE ENTRANCES TO THE PALACE We are exploring ways to upgrade the entrance spaces for visitors including new planting, water features and seating in the Palm Court and East Court. We are also assessing the accessibility of all the palace entrances to ensure that they are disability discrimination act compliant. future courts #2 N W E S current west court early 20th century west court current east court ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 7 MAKING IT EASIER TO MOVE AROUND INSIDE THE PALACE Originally the East and the West wings of the Palace were linked together by four grand corridors, looking out onto landscaped courtyards where the West Hall and Ice Rink are currently located. We are looking to improve circulation in the Palace by re-opening the unused corridors and refurbishing the existing ones. This will provide a number of benefits: - It will allow visitors to move - It will allow spaces such as the more freely around the Palace, Theatre, Ice Rink and Main Halls without having to go outside to operate independently - It will significantly improve the use - It will mean visitors can continue to of the building for public events enjoy using the Palace when there are large events taking place - It will open up areas of the building future west corridor which are currently quite inaccessible #3 N W E S current east corridor current west corridor future east corridor ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 8 UPGRADING THE GREAT HALL The Great Hall is a fine example of a Should further investment become Victorian concert hall and it houses the available, we are also working up more THE MAIN magnificent Henry Willis organ, one of ambitious design options for the Great the largest in the country. It is a firm Hall. We are considering the introduction favourite of many event organisers and of colonnaded aisles with mezzanine performers and is one of the largest balconies which would provide more standing venues in London, with space flexible servicing, better acoustics, HALLS for more than 10,000 visitors. However controlled daylight, zoning of space the Great Hall requires significant and would improve energy efficiency. investment to maximise its potential. We are also looking at the important In recent years, Alexandra Palace’s conservation aspects of the Great Hall As a minimum we plan to upgrade such as the rose windows and the organ. reputation and success as a the lighting and make repairs to the venue for live events has grown glass roof to enhance the experience for visitors and to improve the significantly, attracting artists such backstage areas for performers. as Jay-Z and Florence and the Machine and key sporting events such as the Masters Snooker. In order to capitalise on the growth of live events we are looking to upgrade the Main Halls and backstage areas to make them more attractive to organisers and current great hall current great hall provide an even better experience for visitors. early 20th century view #4 N W E S early 20th century view future great hall ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 9 A HOTEL IN THE PALACE As Alexandra Palace continues to grow and becomes a more successful destination, there is likely to be demand for a hotel on site to accommodate performers, organisers, contractors and the public. We are examining the feasibility of a new hotel in the Panorama Room space with a lobby off the Palm Court and guest rooms looking out over the skyline of London. The hotel would be built behind the existing Victorian façade of the Palace in order to keep the symmetry of the building and to make use of the two-tiered balcony. It would make use of the imposing South West Tower, which has been derelict for many years. The public spaces of the Hotel would be open to all, providing restaurant, bar and meeting room facilities overlooking the South Terrace. future south west wing #5 N W E S current south west wing ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 10 OPENING UP THE DERELICT SPACES Many of the most fascinating and historically significant parts of the Palace, such as the Theatre and BBC Studios, are closed to the public as they are in poor structural condition. The Trust is committed to finding funding solutions which will bring these spaces back to life, providing public access and appreciation as well as learning opportunities for local schools, colleges and the community. current theatre #6 THE THEATRE N W E The Theatre is one of the hidden treasures of In addition to the main concert hall we are S Alexandra Palace. Opened in 1875 it originally looking to introduce theatre workshops and seated audiences of 3,000 and still has a performance studios as part of a wider learning complete set of Victorian stage machinery. programme with educational partners. A feasibility study is currently being undertaken by theatre specialists to assess the potential viability of re-opening the Theatre as a performance space for community and commercial use. ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 11 THE BBC STUDIOS The BBC Studios, at the South-East corner of the Palace, have a unique heritage as the birthplace of public broadcast television. The BBC Tower with its iconic mast was the site from which the first high-definition television programme was transmitted in 1936. We are exploring the potential for a Broadcast Learning Centre within the BBC Studios as both a local community and visitor resource. The range of possible uses subject to availability of funding might include a broadcast archive and learning centre together with working studios, use as a film and TV school, arts cinema, café and bar. In the longer term, one of our strategic goals as a Trust is for the BBC Studios to be recognised as a World Heritage Site. current studios #6 N W E S ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 12 THE BASEMENT Underneath the Palace there is a large basement, now derelict, which was used in the past for storage and kitchens. During World War I parts of the basement and the Great Hall were used as a refugee, and later an internment, camp. Our plan is to refurbish the basement to provide facilities to support the operations at ground floor and #6 above, like the hotel. We are also exploring the potential of opening up the basement arches underneath the N South Terrace to provide café and restaurant spaces W E and a variety of other community and creative uses. S ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 13 WHAT WILL IT COST? REALISING THE PROJECT TO REGENERATE ALEXANDRA PALACE WILL REQUIRE SIGNIFICANT INVESTMENT OVER TIME. The total cost, if compared with the market rate for refurbishing buildings of its size, is likely to be tens of millions of pounds, spread over time. But each element will be judged on its merits and will only proceed if there is a sound business case and it can be financed. HOW ARE WE GOING HOW LONG WILL TO FUND IT? IT TAKE? In taking forward our regeneration Given the ambitious and forward-looking proposals we will be looking to obtain proposals in the masterplan, these finance via investments and loans from ideas will take a number of years to public and private bodies as well as grants. achieve. Our intention is to prioritise those We will pay back loans with additional projects which will most readily attract income generated from new uses. investment, improve the performance of the Palace for live events, or realise Investment by private sector partners the biggest community benefits. may require security in the form of a lease over parts of the Palace. This may involve further public consultation at a later stage. ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 14 WHAT WILL BE THE ECONOMIC AND WIDER BENEFITS OF THE REGENERATION? The regeneration and conservation of Alexandra Palace will have a positive impact on the local community and its economy: - New employment and business - learning and education opportunities opportunities will be created, during will be generated around enhanced restoration and construction work, heritage and ecological interpretation and in running new facilities such in the Palace and Park respectively as the Theatre and the Hotel - there will be additional local - enhanced leisure and entertainment benefits from increased tourism facilities will increase economic activity in the area, benefitting not only Alexandra - improved access Palace, but also local suppliers, businesses and the local community - wider range of things to do and experience at your Ally Pally. © Google Maps ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 15 WHAT WILL HAPPEN NEXT? When the consultation process finishes at the end of June 2012 we will review all of the feedback we receive. future west arrival Your views will be important in shaping Based on the public response to the the next stage of the masterplanning consultation, we will be able to assess process over the summer and the support and demand for the Trust’s assigning priorities to the various ideas. We intend to approach potential projects. The conclusions from the partners for the event business and consultation process will be fed back hotel operations later in the year. later in the year via our website. We will also be in discussion with potential donors, such as the Heritage Lottery Fund, later in the year. future great hall future south west wing WHAT WILL BE THE FUTURE ROLE OF THE TRUST? The Trustees are fully committed to their In order to meet its charitable objectives continuing stewardship role, upholding the Trust will remain as landlord of the the need to deliver community benefit and Park and Palace. We will continue to run public access as well as caring for the parts of the Palace and the Park directly place and running a sustainable operation. and working with commercial and cultural partners in the events or hotel business where appropriate opportunities arise. future west corridor future courts future east arrival ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 16 HAVE YOUR SAY YOU CAN REGISTER YOUR OPINIONS IN A VARIETY OF WAYS: - Fill in the Freepost survey available at the Ally Pally exhibition and Haringey Public Libraries - Feedback online at alexandrapalace.com/regen - Email us at [email protected] - Share your thoughts on or @yourallypally (#haveyoursay) REGISTER YOUR SUPPORT If you would like to register your support for the Alexandra Palace masterplan or be kept up to date as the project develops please visit us at alexandrapalace.com/regen or email us on [email protected] ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS DONALD INSALL ASSOCIATES Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN PANEL 17 ARCHITECTS TRANSPORT ADVISORS CONSERVATION SPECIALISTS BUSINESS CONSULTANTS Share your thoughts on or @yourallypally (#haveyoursay) ALEXANDRAPALACE.COM/REGEN