THE ONLYLYON’S MAKERS MAGAZINE: BUSINESS & GOOD NEWS #02

by ONLYLYON

SERENDIPITY 08 POLLUTEC 18 POSITIVE ENERGY 36 METROPOLIS 46 CHEMICAL VALLEY 50 GASTRONOMY 70 ALL ADDICTED 90 ..

SECOND HALF 2014 EDITORIAL

DO YOU KNOW WHAT LYON STANDS FOR ABROAD? IT ALL DEPENDS ON WHOM YOU ASK, THE WORLD IS BIG... FOR A DANCER, LYON EQUALS BIENNALE, FOR A FOOD LOVER IT'S SIRHA, FOR AN ENVIRONMENTAL EXPERT POLLUTEC, AND FOR A FAN OF ELECTRONIC MUSIC THE NUITS SONORES, FOR SOMEONE WORKING IN ROBOTICS, IT'S A HOT SPOT.

LYON IS A FAIR AND CULTIVATES ITS REPUTATION OF A PLACE OF EXCHANGES, HOSPITALITY AND EXCELLENCE. AND THE WORD GETS OUT.

AND WHAT DOES LYON MEAN TO A CHINESE PERSON? LYON IS A SPECIAL RELATIONSHIP, A "GUANXI" AS THE CHINESE WOULD SAY. IT IS SILK, PRINTING, AND THE SCHOOL OF WESTERN KNOWLEDGE.

FOR CNN*, LYON STANDS FOR WINE, THE FOURVIÈRE BASILICA, THE NUITS DE FOURVIÈRE FESTIVAL, CINEMA, GASTRONOMY, PARKS, ROMAN HISTORY AND ITS RIVERS, AND ALL THAT MAKES IT BETTER THAN PARIS.

TO US, LYON IS A STATE OF MIND: FINDING SOMETHING THAT AT FIRST YOU WEREN'T NECESSARILY LOOKING FOR, ACCEPTING THE UNEXPECTED AND TURNING EVERY MOMENT INTO AN OPPORTUNITY. ITS NEW STATUS OF METROPOLIS PROMISES EVEN MORE PROXIMITY IN PUBLIC EFFICIENCY AND IN THE SYNERGY OF TALENTS. LYON IS INNOVATING AND INVITES CHANCE BY OFFERING ITS RESIDENTS AND ITS VISITORS THE PLEASURE OF THE UNEXPECTED.

PEOPLE COME HERE FOR A COURTESY VISIT, A TRADE SHOW OR A BREAK IN A JOURNEY AND FIND LOVE OR FRIENDSHIP. AND THEN THEY COME BACK, THEY MOVE HERE AND INVENT A DAILY ROUTINE THAT NURTURES THEIR DESIRES AND TURNS TOMORROW INTO A DAY FULL OF CONFIDENCE WHERE EVERYTHING IS POSSIBLE.

WOULD YOU LIKE TO TRY?

* Chris Leadbeater for CNN ©Item Corporate. J’ articule / Saentys for Greater Lyon Greater for / Saentys J’ articule Corporate. ©Item SECOND HALF 2014 07 . 33 . 65 .

PERFORMANCES TERRITORIES AFFINITIES

CONVERSATIONS 08-13 PROJECTIONS 34-35 SATISFACTION 66-69 ADDICTIONS 90-97 SERENDIPITY 08-13 CARRÉ DE SOIE 34-35 ALEXANDRE ASTIER 66-69 JEAN-MICHEL AULAS (CEGID) 90-91

CÉLINE PARAVY-ATLAN POSITIONS 14-15 ACHIEVEMENTS 36-39 VIBRATIONS 70-81 AND DOMINIQUE DAMOY (MAPIECE) 92-93 PORTE DES ALPES 36-37 SIRHA 70-71 EXPANSIONS 16-25 VINCENT LOTTEAU (ENYO PHARMA) 94-95 BLEND 16-17 INCITY TOUR BBC 38-39 GRAND HÔTEL DIEU 72-73 LEONARD SLATKIN (ORCHESTRE NATIONAL DE LYON) 96-97 FRANCO-CHINESE INSTITUTE 74-77 POLLUTEC 18-23 DIRECTIONS 40-49 SMART CITY 24-25 ECONOMIC FIGURES 40-45 ROBOTICS 78-80 ILLUSTRATIONS 98-99

METROPOLIS 46-49 INCUBATIONS 26-31 PERCEPTIONS 82-85 SALON DES ENTREPRENEURS 82-83 FRENCH TECH AND HALL GIRARD 26-27 AMBITIONS 50-55 TILKEE AND AXELEO 28-29 CHEMICAL VALLEY 50-51 MAJOR EVENTS IN PICTURES 84-85

LIMA AND MONPOTAGER.COM 30-31 CLEANTECH 52-53 INITIATIONS 86-89 L'APPEL DES 30 54-55 DESTINATIONS 86-87

MAMA SHELTER 88-89 VISIONS 56-63 NUITS SONORES 56-63 PERFORMANCES 07

PER FOR MAN CES

CONVERSATIONS 0813

POSITIONS 1415

EXPANSIONS 1625

INCUBATIONS 2631 PERFORMANCES 09 08 CONVERSATIONS

Chce i  echti

eeti hat is serendipity? Fatiha Hajjat: How do you put three people with backgrounds as diverse as It is the art of finding they are impressive in a close working situation and expect them to speak about serendipity? About what? Well then, let's something when you talk about it. Fatiha Hajjat, Flore Vasseur and Cédric Villani W were in fact searching collectively wind the thread of the conversation, weaving for something else. It is a chance the fabric of "how anything is possible if we allow ourselves encounter that calls upon wisdom. to want and believe it"... In Lyon as anywhere else, seek and you will find. Probably. Cédric Villani: It is the art of finding within an encounter or a source that we pull from, the solution for a problem other than the one we were seeking. Afterwards, we can speak of it as you just did.

Flore Vasseur: For me it is about being sensitive to the thousands of gifts that life sends us. It is an attitude, a predisposed mindset that allows one to be guided by their intuition. There are so many encounters, words, sentences, and glances that we let pass by unnoticed. And then, at a particular moment, we catch one. It is a little bit like chasing butterflies; it is the angel's share, something connected to our core desire in life.

Fatiha: I would also say that it is the capacity to notice tiny signals, to be in a state of observation that allows us to see pathways that we would not normally see. It helps us to allow ourselves to take these paths.

Cédric: I would like to say that in speaking of events, it is the capacity to attract fortunate coincidences. To learn to be the friend of chance. It is a formula that we find in a Danielle Messia song.

Fatiha: The etymology of the word comes from an Arabic word, azhar, which speaks of an accidental occurrence. So coincidence is intimately linked to chance. PERFORMANCES 11 10 CONVERSATIONS

Why were you asked to speak about The idea of a game is recurrent, again, to let go and let events take damental sign that I needed to understand: serendipity? do you agree? their course in order to be available... I could not remain a witness to these condi- tions, to this situation, without doing Cédric: Because part of my profession Cédric: Yes, we agreed on the idea of Flore: Of course. But first, you have to something with what I had seen and expe- as researcher is knowing how to put the game, because the scientist is still constantly ask yourself, "How does it rienced. The conditions of serendipity may it to use. Because I like to talk about a bit of an explorer, and the explorer work?" "What is happening?" Scientific be heavy, very deep, very intimate, and being this type of thing and how the status is primarily motivated by the game, doubt is a permanent state of questio- overcome by them is the key to breaking free. quo is to present a reasoning that putting hope into the little spark of ning, is it not? Nothing I ever planned And it is a good thing. made you sweat blood and tears as emotion that precedes the arrival happened to me; of everything that something clear and evident. I like to of new elements. Serendipity is also has happened to me, I planned Fatiha: I think that there is at the same time show that, on the other hand, we are the act of trying to find amongst all nothing. an enormous amount of lightness in serendipity. often in the dark and vulnerable when of the available elements and I understand that it can be derived from a life Cédric: Serendipity shows us that the doing research. signals, the one that will permit event. But I would add that the fundamental universe is far more imaginative than moving forward. question is in the encounter with the answer. Flore: I could say the exact same we are. Bartabas has a beautiful for- thing. My job is to be a storyteller. Fatiha: I agree that an attitude of mula about doubt, in our interview Cédric: If we try to classify it, there are two That is what fiction is about. All of humility is necessary in order to be in booklet "How to Connect Passion and qualifying factors. The first one is really finding a sudden, an idea comes, and you the moment and notice what is hap- Creation": he says that doubt and through chance circumstances the answer to believe in it more than another, and pening around us. In this idea of a energy are two things that must be a question that we have been asking ourselves. from that moment onwards, every- game is our ability to become children transferred to the next generation. It is The second is a solution to a problem that we thing else will serve as inspiration. a beautiful lesson for a thesis director: weren’t even aware of. In both cases, serendi- It is an adventure, an exploration, a in its innate nature the subject given pity shows us that the universe is much more game that forces you to accept to contains a response that is yet to be imaginative than we are. be humble. You have to accept to discovered, and that is difficult for us be vulnerable in order for the idea to '' It is so important to grasp. It is so important to trans- take its course... to transmit curiosity, mit curiosity, the motivation to move Perhaps that is why Shakespeare said forward, and trust in doubt. Because Fatiha: Because my life experience is "All things be ready, if our mind be so." we do not know if it is true or if it is are brilliant and idiotic ways of being but let us serendipity and it is a key element in the motivation to There is a point that you haven't brought untrue. not forget that there are also correct and false my business practice. move forward, and up, a close friend to research and maybe to finding the answer as well... error. ways of reasoning. And when the reasoning is Fatiha: The common ground shared wrong, there is no way to make up for that. trust in doubt. '' by the people that we will have for the Cédric: Error is an integral part to the research upcoming TEDx Lyon on serendipity, is process. I wouldn't specifically put it into the Flore: But even with false reasoning, someone a capacity towards awareness and a same category as serendipity, except for a can see the mistake afterwards and use it in sense of wonder. case, which is quite common, where error helps order to let thought find a fruitful path... you to accidentally stumble upon the solution. There are many examples to be named, such Cédric: You are correct. And two things are certain: in order to move ahead, we must Wisdom, convergence, curiosity, as Voltaire's remarks about how Kepler came availability... the necessary conditions to certain conclusions about the solar system. make mistakes and the false roads are much making serendipity possible that you Kepler spoke about planetary movement, spoke more numerous that the true paths. You are mention reflect an image of oneself of the way the sun rotates upon itself, and very likely to begin a thought with a false as well as of the world. But the intertwined this intuition with a mystical idea... but if you didn't start out on a wrong deciding factor... path, you would never end up anywhere. Einstein said something interesting about the Cédric: … It often comes from a reasoning behind an article that he didn't like, certain dose of dissatisfaction. '' Being the friend "It doesn't even deserve to be false." Flore: Yes, seeing as how doubt is a Fatiha: In the concept of serendipity, there is part of it, and anger as well: in this of chance… '' also the idea of trusting the process. Whether I era we are encouraged to sit down am in the right or in the wrong, I trust that I am and be quiet, accepting things as superstition where he spoke of the relationships on the path and that I am moving forward. they are. From this perspective, the planets held amongst each other, certain serendipity can also be a very being friends and others enemies with each violent act, a desire to pull oneself other, while all being friends with the sun. And out of a certain condition. I believe Voltaire wrote: "Error brought him By the way, in your opinion, why would through chance to the truth." we be interested in serendipity in Lyon? Fatiha: …To have a certain hunger, I have experienced this spark of error when I was Fatiha: I often hear that people come to Lyon curiosity, a rage at the pit of your put onto the right path by a colleague, who was by accident, and that it is a city of intersec- stomach… using a completely erroneous way of reasoning, tions. Serendipity is at the center of the migra- Flore: For myself, there is a will to but who, when analyzing a situation comple- tion phenomenon. That may be the beginning escape something that is painful... tely different from my own, accidentally put his of the answer. On top of that, I imagine that I was in New York on September 11. finger on the solution that I needed. There you Lyon should be interested to ask itself the same I am not the only one. Everyone say, "Oh!" question, because it is a city that wants to had their own reaction. For my part There are beautiful ideas and ugly ideas and it nourish innovation within its culture. To evoke I consider that life sent me a fun- all depends on the way we perceive them. There the idea of serendipity on a regional scale, as a PERFORMANCES 13 12 CONVERSATIONS

collective body, is to ask if there that make their lives easier. Lyon is Flore: It's very true. Here, there is a hidden are conditions favorable to its reasonable in its identity as well as in its side conducive to creativity because it is operation. And maybe hope that it size. It offers a space in which connection more relaxed. will manifest itself. is possible. Cédric: Yes, here there is a physical Cédric: Lyon is a moderately sized me- Flore: Somehow, the serendipity of Lyon light and we can take a step back. We tropolis that functions as an intersec- is to believe that we flee Paris and find can concentrate. Without the Lyonnais tion. I spent a large part of my career, that we are well and content in Lyon. environment, I am sure that I could including the work I consider to be Simply because we look up and around never have been awarded the Fields most important, at ENS (École Normale us, we make ourselves available and Medal. Lyon gave me the conditions that Supérieure). I taught there from 2000 here we are able to access an immense permitted to work with concentration to 2009, before joining the University of amount of personal potential. and to have the right people represen- Lyon. ENS Lyon opened in the 1980s and ting me. I have stated many times and Fatiha: Yes, but not everyone who comes in 2000 we could still feel that founding I thoroughly believe that if I had pursued to Lyon does so in order to flee Paris. atmosphere, causing people to want to my entire career in Paris it would have build something in a spirit of openness... Flore: I would be interested to know, been a grave error. We were all on the same floor, with one amongst the new residents of Lyon, Fatiha: It's interesting that we be- seminar hall. We were mixed together. how many of them are Parisians. From not existing in a language, does that Fatiha: Follow your bliss… gan by debating serendipity but we We interacted... It wasn't the fact that where I am standing it seems like an mean that the concept does not have moved into speaking of Parisian Flore: Ah! John Lennon sang " Life I was trained as an analyst that I didn't exodus. But I can also evoke examples exist either? serendipity and Lyonnais serendipity. is what happens while you are busy have the right to work on statistics or of people who return from abroad and At the same time I do believe that we Cédric: I would agree. It isn't a question making other plans ". The day I heard geometry. And that is very different from can all agree that it is not a concept that of doubt. It is a question of authorizing that, I was like, "Okay!" the atmosphere that I had known before. we can restrict to a geographical area. oneself to take a leap, to try. And then I experienced it as a scientific and cultu- Cédric: So, since we are finishing up this CÉDRIC VILLANI things happen. ral shock. Finally, when I arrived in Lyon, Flore: I think I have one: Paris is a sprint interview on the subject of serendi- Passionate impassioned '' In Lyon, But regarding the question of knowing I learned that anything is possible. and Lyon is a long deep breath. pity, allow me to present a personal mathematician who is as what message or what position must experience involving serendipity. much of a genius in his areas Sometimes we hear people say we meet people be brought up so that people put Cédric: Fatiha: But why are we always A guy came to interview me and I of expertise (Fields Medal) that they came to Lyon in order to get obliged to compare Lyon to Paris? because it is themselves in a particular situation, sensed from certain details that he had as in evident commonalities. control back. I lived in London for a few wonderful I am not sure that is the right thing to do. an interesting profile. As soon as my a reasonable years and I'm very tempted to bring It would depend on who says so. There Flore: Yes, exactly. Here we can let interview was over, I began to it into the comparison. I experienced are people who get annoyed when our guard down. This city has natural metropolis." '' interview him, and while doing so serendipity when I was there. In Lyon receiving advice and to put themsel- advantages: it is beautiful. The light is I was able to convince him to join I experience it as well, yet differently. ves in a position of defiance. gorgeous. It is an atypical town that can my non-profit, "Musaiques", which There is a well-known story about the be used as a springboard... Lyon is not a ask the question when they return to Flore: Like in New York, the famous is about music and activities history of science that I like, involving city where we are afraid, nor where we France. If we say "not Paris" when we melting pot. organized with young handicapped feel threatened or harassed. But in my are returning from our emigration, there Leo Szilard and Ernest Rutherford. people, together with musician and opinion there are cities more known for no other possible choice. The latter declared in an interview inventor Patrice Moullet. That was two FLORE VASSEUR serendipity than Lyon. To sum things up, what would you say that anyone who believed signifi- years ago and we have been together Words, motives, mobiles, to our readers to encourage them to cant energy could be extracted from ever since. emotions, demonstrations, Australian architects know Fatiha: Would you consider Lyon and yourself connect with serendipity, accepting an atom was a spacey dreamer. mobilizations. Guided by Flore: It's a story of love at first sight. how to create spaces that cultivate to be a story of serendipity? what happens to them and making "Talking moonshine" is the beautiful her senses, she follows the It's exactly that, love for one's self, well serendipity. There is clearly a link with Cédric: For all of these years, I have their marks? expression that he used. And Szi- weavings and nonsense that the surroundings, and I believe that lard reacted obstinately: "I don't placed. And love for others, as well as made an enormous effort to promote Flore: Accept pain; accept to not always govern the modern world. it is legitimate to ask this question my identity as a Lyonnais scientist. believe this old twat Rutherford; I love for life. Love. on a citywide level. We can't control have a pre-packaged answer, and to I consider myself to be Lyonnais des- am going to find the solution!" And Cédric: Love is what makes the world everything but I believe that it is the not be contented with easy answers. pite the fact that I now spend my time he ended up conceiving the nuclear go around. role of a city to create spaces within Perhaps also accept that we may have going back and forth between Paris and much more power than we believe, reactor that allows obtaining a where people can simply evolve and Fatiha: We’re ending with love? We Lyon. We learn to appreciate "Pari- or at least what we would be led to tremendous amount of energy from connect with the city. could not end better than that. sian Serendipity" as well, even if we run believe. Yes, I think it really is in taking this uranium... Why am I telling you this Flore: But can we control that and harder, and are more stressed out. power back. story? Because it illustrates very well We couldn't end in any other way. should we? My book "Théorème vivant" (Living how in the transmission of ideas, we Theorem) was born of a completely Fatiha: And I would add, let go of never know what the right attitude Thank you for this enchanting FATIHA HAJJAT Cédric: You say that you are unexpected meeting with an editor at the way other people and authority to adopt is. Sometimes we adopt a meeting. @TEDxLyon ShineUnlimited skeptical about the idea of trying a Parisian dinner party. As director of figures view you. I think there really closed-minded attitude, mandarin, and Talented committed deliberate to organize this with this or that the Institut Poincaré, I am constantly needs to be a true empowerment. it motivates the "revolutionary youth" xenophile! Lyonnais globetrotter architecture or this or that urban engaged in exchange, and Parisian Empowerment, yes, that is another to surpass it. at ease in synthesis that feeds strategy. We all know of buildings or dinner parties are fundamental for word that we cannot translate with desire the life of tomorrow. organizations that stifle the possibilities serendipity. In Lyon, we are more into into French. The word "serendipity" Flore: Exactly, we are never certain. of serendipity. One of the principal duties the substance of things, into work and comes from English. It was entered When we say to someone, "It’s gonna of a city is to organize public transpor- handling things pragmatically. We prefer into the Petit Larousse dictionary in be ok", it releases self-confidence, a tation, and places where people meet to lunch, rather than dinner, for connecting 2012. That brings us to a question of well-placed type of self-confidence, not be able to access and acquire the things and meeting with each other! semantics: in the case of a word a position of power. PERFORMANCES 15 14 EXPANSIONS

OF THE LYON SOLUTRANS, POPULATION IS UNDER LYON 34 % THE AGE OF 25 (INSEE) BIOVISION, NUITS MUSEUM OF INNOROBO... SONORES 2014 FINE ARTS RECORDƒBREAKING ATTENDANCE! LEADING MUSEUM 2000 YEARS OVER 21,000 IN FRANCE OUTSIDE PARIS RANKED 19TH 130,000 PEOPLE (ATTENDANCE, EXHIBITIONS, CULTURAL ACTIVITIES) 1.3 MILLION OF HISTORY EVENTS (+27 % COMPARED TO 2013) JOURNAL DES ARTS OF 445 CITIES REGISTERED AS A UNESCO WORLDWIDE WITH RESIDENTS WORLD HERITAGE SITE SINCE 1998 AN INNOVATIVE 516 KM2 TERRITORY VISION ON ESSENTIAL ECONOMIC EUROPEAN CITY 2014 EUROPEAN AND SOCIAL TH IN WHICH T O INTERMODES DESTINATION DEVELOPMENT INVEST IN 2014 AWARD FOR ITS ENTIRE SUSTAINABLE SOURCE: 2THINKNOW, 18 SOURCE: PWC & ULI INNOVATION CITIES™ PROGRAM 2014 MOBILITY POLICY ST FÊTE DES RANKED 31 ND LUMIÈRES: IN THE TOP 50 REMARKABLE MORE THAN 3 MILLION OF GLOBAL CITIES 2 VISITORS TO SEE IN YOUR ATTRACTION LIFETIME IN 2013 (SOURCE: HUFFINGTON POST CANADA) FRENCH (ESTIMATION) TOP G A Y FRIENDLY CITY CITY IN THE REGION FOR BUSINESS (SOURCE: TÊTU, MAY 2014) TOURISM FAVORITE ST ND RD 1 2 3 LEADING FRENCH SMART RD RATED RATED RATED CITY FRENCH FRENCH RANKED 3 I N 390 PREFERRED FRENCH DESTINATIONS OF YOUNG BEST CONGRESSES AND FORCITY THE COMBINATION CITY CITY CAREER / QUALITY OF LIFE FOR CULTURE FOOD CITY LYON ON TOP OF THE PROFESSIONAL OF INTERNATIONAL TRAVELERS IN 2014 EXECUTIVES COURRIER CADRES LE JOURNAL DES WORLDWIDE CHARTS OF SMART CITIES SOURCE: APEC 2014 & DIRIGEANTS 2013 ARTS NOV. 2013 UCITYGUIDES.COM SOURCE: M20CITY  NOVEMBER 2013 TRADE SHOWS SOURCE: TRIPADVISOR PERFORMANCES 17 16 EXPANSIONS

The first edition of Blend Web Mix was marked by its friendly atmosphere. A mindset that was given in by the event organizers - La Cuisine du Web, Université de Lyon, Ttogether with the Cluster Edit - from the start, leaving a DNA imprint of an encounter that was both professional and fundamentally ambitious, RSS http://www.blendwebmix.com/ Google thanks to top-level presenters, but also casual in its form, with accessibility, authenticity and simplicity proposed by the facilitators. Jean-David Chamboredon, who manages the entrepreneurial fund Isai, remembers: "during a round table discussion in which I was participating, the moderator forced the investors on stage to be frank. There was no room for ambiguous language. Neither for arrogance or lies, but everyone had to take a ALWAYS FURTHER real position which created a special, engaging and intimate atmosphere." According to him, Blend Web Mix stands out from other conferences "because Lyon is a gastronomic IN THE MIX! city. To appreciate it, you must know how to taste... I had the feeling that the Blend rhythm allowed for tasting because it is a lot less Friendly and accessible: the first edition of Blend Web Mix frantic than other conferences where round in 2013 was praised for its mindset. Its organizers have decided tables last 10 minutes and startup pitches have to build on this DNA, suitable for all-out connections. to be done in 45 seconds. It's an opportunity to meet some great people!" AN EXTENDED TEAM, A STRUCTURED DATA BLEND A LYONSTYLE ECOMMERCE AND AGILE ORGANIZATION WEB MIX 2013 CYBER CAFE For the 2nd edition of Blend Web Mix, Cluster Edit has joined the organizing team. "We bring 831 For the second edition, the organizers aim to our knowledge of the software industry, but also attendees keep the spirit of the event that has become a new way of questioning concerning software its trademark but also want to go further in that has come to the cloud environment. Its ease its ability to create productive exchanges of use needs to be increased and its business 60 % among its targets: entrepreneurs, researchers, model redesigned." explains Thierry Alvergnat, of which investors, developers, designers, teachers, Cluster Edit's manager. Apart from scientific outside Lyon bloggers, students... To achieve this, they have backing, the Université de Lyon brings its scien- made an e-commerce cyber café available to tific address book to the table: "we work with With Love all participants, on the fringes of the various a different and complementary network than XXX 67 events, led by a team of facilitators who, being that of Cuisine du Web: research / advanced conferences on the lookout for discussions and exchanges, technology / major businesses for the Université and round tables will stimulate connection building. Nothing de Lyon, and startups and knowledge of the intrusive for that matter: this approach, business environment for la Cuisine du Web" facilitated by wearing badges by sector, will points out Luc Mariaux, assistant manager of 6,946 be implemented in a friendly and benevolent digital strategy at the Ecole Centrale de Lyon. messages atmosphere, mirroring the place that sees itself An extended team also means a structured published on as a reproduction of a traditional Lyon bistrot. and agile organization. "We have established social media collaborative tools and a steady work pace, but are keeping our flexibility and imagination" enthuses Alain Mille, Research Professor (LIRIS UMR CNRS 5205) at Université Lyon 1. PERFORMANCES 19 18 EXPANSIONS

FromF December 2 to 5, Is Pollutec an international trade start. Historically, the presence of the Lyon hosts the 26th edition show? Chemical Valley helped to establish of Pollutec. An event that Absolutely: 30% of our exhibitors the event in Lyon, as industry profes- combines exhibits with come from abroad and we welcome sionals were wondering for a long time a conference program 10,000 international attendees with how their activities were impacting the to facilitate business decision-making power. This year's environment. The reason why Pollutec opportunities while guest of honor will be Ivory Coast. has remained in Lyon is because it is preserving high quality This influence is made possible by our very convenient organizing this trade team of 40 international agents who show here every two years. We can time to reflect. identify potentially interesting projects count on very strong support from all Pollutec 2014 in their respective geographical our partners, to define content, host areas. This year's major events have the event and to promote it. You can STEPHANIE GAYTORRENTE a strong international dimension: feel the pride and the desire to contri- Exhibition manager the international Conference on the bute in making Lyon the global capital sustainable city will bring together of environment for the duration of the top-level speakers from 4 continents; show. Substantial efforts have been th yon will host the 26 edition the Conference D-365, an event that made with regard to the hospitality LYO N, of the Pollutec trade foreshadows the 2015 Paris Climate supply and transportation infrastruc- show. What are its major Conference (COP 21) held under the ture. If I could make a wish, it would fo- developments? auspices of the United Nations; and the cus on increasing the number of direct At first, Pollutec was launched Global Market forum, entirely dedicated flights from Lyon... around the subject of treating to foreign markets. INTERNATIONAL Lexisting pollution. We have now passed that reactive stage and have The Lyon roots add to its success? become more proactive: reduction Yes, and Pollutec's founder, who is of our carbon footprint and the fight from Lyon, had anticipated it from the CAPITAL against climate changes. And the environment is no longer seen as a burden but it adds to a city's regional attractiveness, and it gives companies leverage in their performance and OF THE competitiveness. What is Pollutec's mission? It is two-fold: its primary mission is POLLUTEC, SCOPE: to support industry professionals by ENVIRONMENT facilitating meetings and business opportunities. The second one is more prospective: we are on the lookout for technical, technological and regulatory developments and have an advisory role towards the sector. In both cases, Pollutec remains a general trade show, firmly focused on innovation, with the desire to stimulate the market and to 100,000 m© exhibition space 65,000 promote meetings and exchanges. It is professional exhibitors2,300 400 an intermediary between supply and conferences attendees demand, with expertise coming from our exhibitors and attendees.

Public debut of major major 200 8sectors 3 focuses innovations PERFORMANCES 21 20 EXPANSIONS

lar support." FREEGÔNES should allow Lyon at Pollutec 2014 the Greater Lyon workers to complete their tasks more comfortably and over broader areas. FREEGÔNES' ASSETS:

Prior to being endorsed by Greater Lyon in a free test phase, the project FREEGÔNES: received support from INNOV’R© 1 with a contribution of €100,000 which was used to finance part of the research and the prototype of the tricycle. "It is also a security deposit that lends cre- REALLIFE dibility and reassures our prospects." Maximum Maximum load: allowable incline: + What is its target market exactly? 100 % "By using the same chassis, our product 650 kg manufactured 60 km is very flexible in its configuration. It in Rhône-Alpes of autonomy EXPERIMENT can therefore be interesting for the 12 % (under normal transport and last mile delivery use), fully sectors, maintenance of roads and recharges green spaces, as well as street food", in less than explains Gérard Têtu. 3 hours.

LOCATION, A PRECONDITION FOR INNOVATION Eventually, the product will be marketed under the Kleuster brand, with a number of related services to make life easier for its customers, communities and businesses: insu-insu- rance and support products, main-main- tenance services, leasing, and online product configuration. Ideas abound, because working in this area is very stimulating. The communities are really oriented towards businesses and we follow very closely on innovative projects. The FREEGÔNES specifi-- cations were written together with Greater Lyon. Somewhere else? An experiment with a electrical utility tricycle is underway at the Greater Lyon's "Absolutely not!" Both Gérard Têtu sanitation Department. It allows its developer EMD to benefit from lessons and FREEGÔNES are anchored in their learned on innovative equipment. For Greater Lyon, it's an opportunity to supply territory: "all parts of the FREEGÔNES its workers with more suitable equipment. It will be on display at Pollutec 2014. are manufactured in the Rhône-Alpes region where all skills are present." QED.QED.

ince September 2014, Vénissieux. Why this vehicle? "It is SECURITY, MANAGEABILITY, FREEGÔNES - the name the only 3-wheel utility vehicle in RESISTANCE AND ECOLOGY of the tricycle designed France with electric assist, capable by EMD – is being of carrying loads over 450 kg on A new kind of work tool "which allows tested by the mainte- flat terrain or with an incline of 10 working safely in urban and suburban Snance workers of the Greater Lyon to 12 %. It is silent, non-polluting, areas", says its creator. "It is easy to sanitation Department in Saint-Cyr easy to use, and handy for carrying handle, it runs on bike paths, bus and 1 taxi lanes, it requires neither license Support program for eco-innovations promoted by and Saint-Didier au Mont d’Or, heavy loads", explains Gérard Têtu, the Rhône-Alpes region, Bpifrance, ADEME, the Limonest, Oullins, Tassin-la-Demi- head of EMD, the company that nor registration. Because it looks like Caisse des Dépôts, in association with the INPI, Lune, Saint-Priest, Bron, Corbas and designs and distributes the vehicle. a bike, it also benefits from true popu- AFNOR and ARDI. PERFORMANCES 23 22 EXPANSIONS

Awarded in 2013, the water monitoring system DSM-Flux is back on Pollutec: it will be presented in December 2014 in the version currently installed in the Lyon region. This innovation has given rise to other equally promising projects. Lyon at Pollutec 2014 A story of expansion initiated by Greater Lyon...

ince the Water Framework Analytical Sciences Institute, the Directive of October 2000, Laboratory of Civil and Environmen- FROM DSM local authorities and water tal Engineering LGCIE and IRSTEA, resource managers are the Lyon ecotoxicology laboratory) THE STORY obliged to monitor effluent and Greater Lyon as a full partner. OF DSMFLUX: dischargedS directly into the environ- With a total budget of €2.5 M the ment. A constraint that the Greater project was selected as part of the call FLUX TO Lyon Water Department decided to for proposals by the Fond Unique turn into an opportunity for innovation Interministériel (Single Interministerial for the area, by developing a system to Fund, FUI) and will be supported by monitor these waters: the DSM-Flux state and local governments. Dispositif de Surveillance et de Mesure SMILE: AN (= Monitoring and Measurement System). ONE INNOVATION MAY HIDE A PILOT TESTED IN THE LYON ANOTHER REGION SMILE aims to develop a multi- 2partners: Greater 38months of INNOVATION Its development required several parameter metrology line for assessing Lyon and INSA real-life testing years of work and the support of INSA the quality of urban water. This Lyon (Civil and Lyon, a vital R&D partner. Patented in device will analyze the water quality in Environmental December 2011 and winner of the real time, coupling various innovative Engineering 2014 "René Houpert" price for young analyzers and software, for processing Laboratory) CYCLE researchers in civil engineering in and analyzing data. "The overall aim Orléans, the system is able to channel is to deliver, within the next 3 years, and stabilize the flows and to analyze a turnkey instrumentation solution, them, both qualitatively and quantita- prefabricated, pre-equipped with tively, in order to evaluate their impact sensors and adaptable to different on the natural environment. Tested pipe diameters. It will be autonomous on the partnership technological in terms of energy and particularly innovation platform Provademse competitive", says Olivier Sibourg, (INSA Valor) the pilot is installed in situ, executive at Enoveo, a SMILE stakehol- in Ecully, since September 2013 and will der. Eventually, the cost of the remain there for the next 3 years. solution will be equivalent to that of Recipient of the Award for Innovative techniques now being used to only Techniques for the Environment at measure volumes. Pollutec 2013, the DSM-Flux has already been emulated. Based on Spread over 38 months, SMILE enables this technology, the competitive partners to test in real conditions, using cluster Axelera initiated and accre- the DSM-Flux system, their solutions, to dited a new R&D project named SMILE. optimize their own R&D and to expand The consortium includes 5 companies their areas of application. Proof (if one (Hemera, Viewpoint, enoveo, EFS, still needs it) that within the territory, an Alison), several laboratories (the innovation is quick to hide another. HELLO is my name Anne-Laure

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xtreme heat, deafening noise, constant coming A FLEXIBLE, MODULAR APPROACH Hall Girard and going of workers, foremen, delivery men and subcontractors... It's hard to imagine the intense It comes as no surprise that Hall Girard will soon house activity that prevailed in the 19th century at Hall Girard, the ensemble of people and projects contributing to just outside Lyon, at 71 Quai Perrache. supporting high-potential startups: associations, accelera- Since then, the site lies abandoned, only temporarily taken out tors, incubators. "It is a sector that invents itself in terms of ENOUGH ROOM FOR E th profession and markets and which also completely redesigns of its torpor by the 12 edition of the Nuits Sonores festival, which allowed 11,000 spectators to discover the 4,00 m2 site and the way of working, with a very collaborative and transver- its potential. sal approach. The new Hall Girard must be up to these new THE DIGITAL SECTOR Hall Girard showed this potential throughout the 19th century requirements", continues Benoit Bardet. and until the 1930s, hosting a key industrial activity for the Lyon While the programming and governance of the new economy: boilerworks. First Chevalier, then in 1880 the Companie Hall Girard are still being studied, the overall concept is des Ateliers et Chantiers du Rhône, employed up to 500 workers already set: "the place must be built step by step and in a (including 300 at the Perrache site), exporting its parts as far as modular fashion, like the Great Hall of the Venetian Arsenal. Spain, Italy and Portugal. The flexibility of the place will join the constantly changing Its great variety in production, from steam engines to boating universe of the digital world." A location up to the stakes of equipment and artillery gun carriages, allowed it to continue until the Lyon French Tech candidacy… the 1930s. Then business faltered and finally disappeared. And Hall Girard's glory days were over - its facade remaining the sole reminder of its lustrous past - confined to the status of coal storage, in the margins of the former Lyon wholesale market that it was part of.

A NEW URBAN AREA CENTERED ON THE CREATIVE INDUSTRIES Hall Girard's renaissance is part of phase 2 of the Lyon Confluence urban project. "The guiding principles of the project, south of the area, have their roots in Lyon's cultu- ral heritage. This principle, already present in phase 1 (ed: The Customs Pavillion, the Sucrière, Les Salins du Midi, and the Municipal Archives) continues into phase 2, with an emphasis on the industrial history that shaped Lyon", explains Benoit Bardet, communications manager of the local public company Lyon Confluence. "Hall Girard gives evidence, if any were needed, that a 19th century building can be adapted to contemporary use." The program for the entire southern part of the area will be contemporary: "Together with other projects, Hall Girard, located in Confluence's "Le Champ" sector, creates an interface, a link, between Gerland's science campus and the Presqu'île", says Benoit Bardet. "Together they will design a new urban area centered on the creative industries." Creative in a broad sense: "Close to Hall Girard will be a residence for international researchers, whose mobility and cosmopolitan profile invite the creation of new services."

Last June, following the candidacy for the French Tech Metropolis accreditation, the Lyon digital sector found its "totem location": Hall Girard. Flashback and forecast around a location steeped in history... PERFORMANCES 29 28 INCUBATIONS

Is the accelerator a sine qua non for What makes Axeleo stand out from its Both your companies are based in Lyon. TILKEE Tools to accelerate a start-up's success? competitors? Will it stay that way? Sylvain Tillon: If you had asked me a S.T.: Its ability to make us change our prices se- S.T.: I love Lyon. Originally from Paris, I came Activity: few years ago, I would have said "never"! But veral times in 12 months!!! to Lyon to study. And I immediately understood software for now I am convinced that it really allows sa- that it is a lot easier to start your company here: online hosting ’’ ACCELERATION ving time and it gives more chance of suc- E.B.: And it might not be over yet! office space is cheaper, and job applicants are and monitoring cess. But it is not a requirement: it depends very qualified but less demanding regarding of business on your network, your experience, and also S.T.: More seriously, Axeleo urges us to meet salary. It has a rich and dynamic economic proposals IMPLIES A STRONG the maturity of your project... For me, now, clients, and to try our solutions and services fabric with significant business opportunities! the accelerator is especially vital in the out with them for a reality check. They also Without even mentioning the unparalleled Founded: proactive and very constructive relationship can connect us early on with investors. They quality of life and being only two hours away November 2012 CAPACITY that we have created with Axeleo! challenge us a lot about our services and guide by train from Paris. us to developing them in a way that we had not Number of Eric Burdier: It isn't mandatory in order to necessarily planned. Which is great! E.B.: I agree with Sylvain, except for one thing. employees: TO INTERACT ’’ succeed. In the United States, most startups It does have a rich ecosystem but it is less 4 go through it. The accelerator shines above E.B.: Investors like to get to know the projects saturated than in Paris. You are less likely to get all a spotlight on the company, a sort of in an early stage, meet the founders and see distracted and people work harder and more 2013 turnover: accreditation that allows for raising funds. them evolve. They are well aware of the fact intense here, losing less time than in Paris € 22 000 It is different in France. The accelerators that we make a selection of the projects that where you are constantly networking but it provide more of a "services" component that we present them, which sharpens their interest remains superficial. Besides, all these startups Amount of makes the difference. and creates optimal conditions for raising will take off internationally and for that Lyon is raised funds in seed funding. a great place to start. September 2014: What is the relationship between € 500 000 with the accelerated and the accelerator? What will the funds that Axeleo raised last Any criticism? key shareholders S.T.: Going beyond the financial support and June be used for? S.T.: One: Most business angels are not very the proposed services (ed: individual workshops E.B.: We raised € 550 000 from 20 entrepre- open to new technology. with experts or entrepreneurs, field support, neurs in the digital sector to better support our coaching, events...), Eric is like my company's accelerated companies: they will share their E.B.: In my opinion, this is due to a generatio- AXELEO third associate, who is available 24/7. Having national and international contacts, invest nal gap: the Lyon fabric is mainly made up of Activity: him is like a "third eye" that brings a different time and offer expertise. In practice this will industrial successes while the ecosystem in B2B digital point of view, with the same involvement, but also allow us to change the way we intervene, Paris is built on web success. It is only a matter startups more objectively... by investing on average € 10 000 in the startups of time, but for the moment we find them more accelerator when they enter the accelerator and by in Paris than in Lyon, especially for investments E.B.: We can indeed take this step back, even offering them an enhanced acceleration below € 500 000. It is our job to show them that though we're at the heart of the business. through a share purchase warrant. This model value is being created in this sector. I hope that Founded: We also form a first evaluation and validation implies that we'll do everything to make the French Tech dynamic, supported by the November 2013 screening of the company, its project, its team, the company successful and fast, as it is in Lyon digital sector and Greater Lyon, will allow and its potential market before meeting the interest of all stakeholders. us to take that step. Number of Sylvain Tillon Eric Burdier investors. employees: Why do the accelerated take a stake in 5 + 20 How do the accelerated and the accelerator their accelerator? entrepreneurs For the past few months, Axeleo, pre-venture startup choose each other? S.T.: We are convinced that Axeleo's model accelerator is supporting Tilkee, a young innovative S.T.: First and foremost you choose a person. meets the basic needs of digital startups and Number of company specialized in monitoring business proposals When I decided to join Axeleo, I signed up to we want to participate! It also allows us to ex- accelerated work with Eric! Axeleo's BtoB positioning came pand our network even further, by crossing it companies: on the internet. Initial assessment with Sylvain Tillon, 15 startups Tilkee's CEO, and Eric Burdier, of course into play: an accelerator driven by with that of the other invested partners in this CEO of Axeleo. entrepreneurs and focusing on market access fundraising. In the digital sector, maybe even and funding sources. more than anywhere else, you have to stay connected, challenge yourself permanently, E.B.: The human is the key which requires finding out what's happening Of course we choose a company, but also, and elsewhere. Take a stake in Axeleo's capital is our above all, its founders. Just because we need way to allowing them to take stock, which they to have a very strong capacity to interact with allow us too by being very connected to what's each other and to evolve together, otherwise happening in the field. it is useless. PERFORMANCES 31 30 INCUBATIONS

First edition of the Pulse Contest IN PARIS AND LYON: LET'S GROW OUR GARDEN! FOCUS ON WHAT IS THE INNOVATION AND PULSE CONTEST?

The Pulse Contest is a national ECLECTICISM competition sponsored by Huawei and organized by Organized by the manufacturer Huawei and the association La Cuisine La Cuisine du Web in April and du Web, the Pulse Contest called about 20 French startups to pitch May 2014, with support from their projects in Lyon last May to retain only ten laureates. Greater Lyon. It awards Focus on two of them. innovative SMBs and startups in 3 categories: big data, smart WHAT IS MONPOTAGER.COM? THE PULSE CONTEST AS SEEN city and connected objects. BY THIERRY DESFORGES, A jury of 16 people (leading A website that provides an answer industrialists, researchers, WHAT IS LIMA? THE PULSE CONTEST AS SEEN MANAGER OF MONPOTAGER to a sweet dream of many city experts and investors) selected BY THE LIMA TEAM LIMA: DATA A small device that unites the memory dwellers: that of growing your own "There are legions of start-up compe- 10 winners from a total of of all our computers, smartphones and "The Pulse Contest is a unique fruit and vegetables! With this sus- titions and it is often difficult to assess 120 applicants. Two Lyon STORAGE tablets. Take any of your devices and competition in its kind: it is both tainable idea you can grow your the benefit of time spent preparing the businesses were honored. you will find your files, wherever you are. the opportunity to see one's project kitchen garden online and have your bid, given that awards are most often The winners then went to REINVENTED! recognized by a top-level jury, and also seasonal products delivered to you valued in the form of free support hours China to participate in the HOW DOES IT WORK? substantial financial support, giving at a distribution point. Launched in from the organizing companies. Winning Forum, "In-Pulse France" (FIF), the project a boost, not to mention Paris in September 2013 and in Lyon €50,000 cash in a competition's final two days of business meetings The Lima easily connects at home to the new connections that we built in April 2014, the service will spread is quite exceptional! In addition, the and discussions between SMEs, an Internet box (or other internet router) during the various events (pitch, to other major French cities in the winners were invited to participate in large French and Chinese and to a USB external hard drive that coming months. the In Pulse forum in Shenzhen, China, companies at the Huawei becomes the storage reference. You award ceremony, post-competition meetings, etc.)." to meet entrepreneurs, investors and headquarters in Shenzhen. then install the Lima app on all your HOW DOES IT WORK? various potential partners. A first foot devices. Now connected, they commu- on the Chinese market, one year after LYON AS SEEN BY THE LIMA TEAM The geek farmer chooses a plot size nicate with Lima, consolidating their the launch of our website, that is between 15 and 150 m2. He plants his out- data. Any new data stored on a device "An extremely positive discovery. the power of the Pulse Contest!" door fruits and vegetables by choosing is automatically centralized by Lima Compared to Paris, where we are based, from 40 species and varieties. He and shared with the other devices. LYON AS SEEN BY we discovered a very dynamic and watches them grow on the page well-organized ecosystem. We ran into "what's happening on my plot?" Up THIERRY DESFORGES WHAT MAKES IT INNOVATIVE? some people in Lyon who we already until the harvest... He can also monitor "For the web, converting Hall Girard into knew well, but they had never told us So far, the only solution for having the performance of his plot. a breeding ground for the digital sec- files on several devices was a cloud that Lyon is such a pleasant place to tor demonstrates the commitment to platform, creating a new expensive live. We'll be back!" WHAT MAKES IT INNOVATIVE? turning this sector into a growth pillar. storage space starting at multiple My company is based in Lyon but I What is innovative is foremost the GB. Lima doesn't need any synchro- launched the business in Ile-de-France: consumer approach, the desire to nization - the unification of files is it is always easier to test a concept in a share know-how and all aspects of automatic - and doesn't create new larger market, when it comes to deve- being a gardener. This is all made storage space because it alters our loping an idea that may seem attrac- possible through the use of the web, devices and forces them to work and tive on paper but is actually a strong algorithmics and the sustainable manage their content together. departure from existing models." vision of the relationship between producer and consumer.

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ACHIEVEMENTS 3639

DIRECTIONS 4049

AMBITIONS 5055

VISIONS 5663 TERRITORIES 35 34 PREDICTIONSPROJECTIONS

LYON CARRÉ DE SOIE: TWO FLAGSHIP BUILDINGS AT THE HEART OF THE PROJECT

of Block O is going to set the tone for the whole What architectural ambition have ’’ BLOCK O: LIVING area. It was very motivating for us to create ’’ BLOCK H: you brought with your proposal? a proposal for such a key and high visibility The Block H polygon is solely dedicated to the SPACES OPEN location. A PIVOTAL building structure. We created a solid vertical building as pivotal force, blending together its TOWARDS What were the constraints? FORCE FOR current and future environments. They were twofold: On one end there was It is organized as 5 elements uniting around a THE CITY ’’ the necessity to preserve the block’s EXISTING transparent central core, dedicated to mobility passageway and transparency, ensuring visual and interaction. In a different way, this relation smoothness as well as traffic flow. On the other AND FUTURE between scale and mass can also be found in Marc Favaro, associate architect hand the undertaking was an architectural ENVIRONMENTS ’’ the Villeurbanne’s “Gratte Ciel”. with AFAA Architecture, project that needed to allow for planting BLOCK H Each facade is visible: those facing the future whose entry for Block O won of high reaching trees. All of this needed to Esplanade de la Soie are higher and create a 2 BLOCK O the competition organized be developed on a 14,500 m footprint and Dietmar Feichtinger, 15,500 m2 of backdrop to the public space; those touching complying with a strict set of environmental the existing pavilion spaces are lower reaching. by Cardinal, in cooperation 14,500 m2 of winner of the Block H competition, commercial space specifications and guidelines. The rooftop patio gardens are accessible and with Greater Lyon and the city commercial space explains the choices that drove and structured his agency's Project owner: offer intimate spaces which are private to each of Villeurbanne, on its project Altarea Cogedim in the heart of Carré de Soie. What was AFAA Architecture's proposed Project owner: solution. user as well as nourishing the neighborhood's solution? Cardinal biodiversity. Architect: We proposed a composition made of two Architect: Dietmar Feichtinger What is your take, as an architect, on buildings joined by two glazed walkways above Why did you participate in the Carré Technically speaking, which specificities and AFAA architecture Architects the Lyon Carré de Soie urban project? a landscaped area, thus creating true places of de Soie project by joining personal biases structured your approach? Considering the degree of effort and ambition interaction. The buildings will have a smooth, Scheduled this competition? Scheduled There is no technical risk, it’s a sound, coherent by which it is driven, it's a remarkable project. atypical shape, in order to be cohesive with the completion The Carré de Soie project is a concentration completion: and pragmatic building that has a very flexible The past few years this area, which was central garden. Moreover, the buildings will be late 2017 of complex, complete and very contemporary late 2017 range of use and marketing possibilities. previously neglected, has become an higher reaching on the western side, which is urban challenges. The ambition of this project Naturally, it will be a certified NF and HQE attractive, even trendsetting place and is the side of the plaza, than on the residential is evident: to build upon the industrial roots commercial building. But for our agency, the setting a similar high standard as areas like side; the idea for this is to facilitate the visual of the area, creating hinges which are able to environmental challenge is the architectural Confluence and Part-Dieu. transition towards the residential buildings. connect current and future spaces, to respond challenge. This project's peculiarity is that is offers many to modern lifestyles and new uses... Of course, We wished to create a coherent building: Why did you participate in this competition? different visual settings and work spaces - the size of this commercial project, as well as the choice of glass, mineral materials, treated Block O responded to a strong urban ambition. garden, walkways, balconies, rooftop pa- its location, were both deciding factors for in transparencies and opaqueness, shows Bordering l’Esplanade de la Soie and the mass tios, winter gardens - facing the surrounding our participation. The competition was called that desire. We can be humble and efficient transit hub, at the heart of the Villeurbanne la neighborhood. Our proposal can be summed "Emblematic Buildings". while pursuing nobility. Soie urban development zone, the architecture up in two words: interaction and openness. TERRITORIES 37 36 ACHIEVEMENTS

Positive energy at Porte des Alpes: « The Cité de l’Environnement has permied us to demonstrate that energy performance is created as much as it is enjoyed. » FEEDBACK

AN AMBITION AT INNOVATION'S each of the building's various aspects, from CONCERNING SERVICE the heating system to the vegetable garden, or the welcome desk, as well as maintenance SOLERE CLUSTER, Carried by the SOLERE (Energetic Renewable FOUNDER OF and repairs. This sociocratic governance in- and Environmental Solutions) competitive THE CITE DE cluster, the Cité de l`Environnement was volving collaboration and emulation fulfills L'ENVIRONNEMENT: THE FIRST the vision of the SOLERE cluster: "It is not created out of a collective desire to share a building that could demonstrate the vision of only what the space uses, but how we use Founding members "building together" and "living together". it, that creates its performance." Also, the MCP Engineering, Thierry ENERGY energy efficiency measures the building’s Roche Studio, LD Studio, total consumption, which in the end is offset Bastide Bondoux WITH 100 % PRIVATE FUNDING, THE CITE Since 2009, the Cité de by the photovoltaic production. l’Environnement has welcomed DE L’ENVIRONNEMENT OPENED IN 2009 Associate members: development and construction Tribu, Enertech, Medieco, PRODUCING It houses a high standing environmental FROM TECHNOLOGY TO USE: A 3YEAR pioneers to the heart of the Betrec competitive cluster for buildings (individual LEARNING CURVE Porte des Alpes technological and multi-family housing, tertiary sector Despite the relevance of the developed park. They are the users of and industry) in France and Europe, around LEADING technologies, it took 3 years for residents COMMERCIAL the first energy producing 28 companies and 125 people, with a very ENVIRONMENTAL to consume less energy than the building COMPETITIVE CLUSTER commercial building in France. diverse and complimentary range of produces. in France They designed it, it has become professions: from freelancers to large How and why? a part of their everyday life, companies, and skills ranging from consulting, BUILDING IN Thierry Roche explains: "Do we have the right DEVELOPMENT and they share their mission research, design, architecture, construction, to make someone physically uncomfortable oriented skills towards environmental renovation... by requiring the temperature to be 19°, while and economic performance. For Thierry Roche, registered architect and possibly lowering that person's performance, ONE LOCATION FRANCE driving force behind the project, the choice in order for the company to meet a standard? FOR R & D for the location came naturally: "East Lyon This question illustrates the road we had AND TRAINING is the future of the city." When the developer to take. Thermal comfort at 19° Celsius is a housing in particular SERL proposed a lot in the Porte des Alpes regulatory calculation and reference. In real life the eco-energy Technology Park, it made sense to us: a we found that 80% of residents were uncomfor- Rhône-Alpes cluster. tramway, a rich and varied economic base, table at this temperature as well as above 21°. proximity to the airport... all positive criteria Considering the difference in the employee's for hosting one of first energy positive office comfort and performance level, the environ- buildings in France. mental and economic impact of the 1° increase in temperature would be of minor concern. A SOOTHING AND EFFICIENT BUILDING By adjusting certain areas we have responded The goal for the building's energy and environ- to this logical overall performance... Technology mental efficiency made certain constructive serves this purpose: to understand, evaluate, and technical choices necessary in order to arbitrate, and make adjustments. take into account the different needs and Finally, we put many of our initial choices, aspects of the building: bioclimatic architecture, notably automation, into perspective, because insulated and ventilated airways, geothermal the critical success factor for greater efficiency, heating, control through an energy station, be it energy or economic, is being an active a conservative approach to use of water participant in our environment. resources... An active resident is an acting resident, But the originality of the Cité de l’Environne- concerned, listening to him- or herself, as well ment lies in the fact that energy performance as others. The Cité de l’Environnement has is as technical as it is manageable: all of the allowed us to demonstrate that energy efficiency residents participate in the management of is as conceived as much as it is experienced." TERRITORIES 39 38 ACHIEVEMENTS

REGULATION AS SEEN BY... THIERRY ROCHE, REGISTERED ARCHITECT / URBAN PLANNER

What is your position in relation to the building's environmental regulation? A standard is designed and developed by scien- tists and engineers to provide an answer to a problem, to develop a repository of procedures and objectives that bring environment, health, safety, and disability into consideration. It's very good because it allows for quick responses. The risk is to set standards that are meant to answer to each and every situation, and in trying to do so being unable to meet any need, but creating rather an obstacle to invention and coherently linked values. The currently developing regulatory framework for energy positive buildings is the "BEPOS- Effinergie" certification. It brings into consideration the 2012 thermal regulations and requirements of the Effinergy+ standard. In addition, it calls for an assessment of the energy efficiency required for the provision of building materials (embodied energy) and that which is generated by the movements of the building's occupants. We will soon complete the building of the Ecole Nationale des Ponts et Chaussée, and it will meet the certification standards. Now owned by the Caisse d'Epargne, the Incity Tower will be the first downtown certified Expected BBC level: What do you think of the fact that the Incity BBC (low consumption building) in France. A Tower is the first tower in France that has INCITY, that of the RT 2012 (French performance benchmark for the construction and Thermal Regulation). met the BBC certification standard? the sustainable use of high-rise buildings that The question concerning the tower is a complex combines constructive expertise, technological architectural and urban development matter. FIRST BBC innovations and user involvement in efficiency Primary energy It refers to the landscape, the economic research. consumption target: viability of the shape, the urbanity in the tower... 84 kWhPE/m2/year, over a If the centralized management's role is to For each project, more than any other archi- CERTIFIED 50 % increase compared regulate the general environment, control tectural shape, the overall balance between to standard reference failures, and record the total consumption, the technology, economy and use is a delicate dance. buildings. last word concerning the comfort level belongs In terms of environmental performance, DOWNTOWN to the user. From a computer or with a remote implementation of the technology is very control, he or she is able to control the comfort Other certifications: complex. For example, roof surfaces, or rather a of his/her workspace: sunshine, temperature and fifth facade often hosting photovoltaic panels, TOWER IN HQE® lighting. Each user will receive detailed informa- are greatly reduced. (High Quality tion about his or her energy efficiency, causing Technology moves very fast, and it doesn't have Environmental), them to be engaged participants. all of the answers. Environmental performance FRANCE is constructed and obtained through use. BREEAM® In a tower as elsewhere. (Building Research The certification of Incity Tower demonstrates Establishment that a balance has been reached and that is Environmental very positive. Assessment Method) The important thing is to make small and large Excellent steps on each project and to systematically give critical feedback in order to optimize what has been imagined and then lived out, because the future is understood through analyzing the past. TERRITORIES 41 40 DIRECTIONS

INNOVATIVE AND SMART WHAT THEY ARE SAYING

ST RATED ABOUT THE LYON SMART CITY TH TH ECONOMY 1 IN FRANCE ±2² 17 4 A few examples of recent rankings of this and ND RATED REGION that, here and elsewhere to illustrate the strength RATED INTERNATIONAL CITY IN FRANCE RATED EUROPEAN and diversity of the Lyon economy... FOR ITS INNOVATIVE VISION REGION FOR IN TERMS OF 2 IN TERMS PATENTING ECONOMIC OF STAFF AND SOCIAL LYON N° WORKING ATTRACTIVE AND ENTREPRENEURIAL IN FRANCE DEVELOPMENT, IN R&D AHEAD OF HAMBURG IN TERMS OF AND SHANGHAI ¢1£ 1 INNOVATION ±3²

ST RATED FRENCH CITY ST RATED FRENCH FOR BUSINESS ±1² 1 ENTREPRENEURS 1 FRIENDLY CITY ±2² PRODUCTIVE AND INVITING

RATED CITY IN EUROPE FOR ±4² ST ITS "VELO'V" SELFSERVICE BIKE SYSTEM

RATED PREFERRED DESTINATION, ND BY MANAGERS RATED INDUSTRIAL IN THE PARIS REGION,¢3£ FOR SETTING UP A PRESENCE AGGLOMERATION 2 IN FRANCE 1 ¢Outside Ile-de-France)

RATED RESEARCH TH TH RATED EUROPEAN CITY TH RATED EUROPEAN CITY RATED CITY PREFERRED BY FOR ITS AND HIGHER OF WHERE ENTREPRENEURS ¢5£ ECONOMIC EDUCATION ¢6£ ¢5£ 6 TO STUDY 9 19 ATTRACTIVENESS CENTER IN FRANCE RATED EUROPEAN CENTER FOR ¢4£ IN FRANCE THE PRODUCTION OF VACCINES

Sources: Sources: (1) "Entreprendre" magazine (4) "L’Étudiant" magazine, September 2014 (6) European Cities Monitor 2011, Cushman & Wakefield (1) 2thinknow Innovation Cities™ Global 256 Index, 2012-2013 (3) 2012 Enterprise ranking of cities promoting innovation (2) L’Expansion - l’Entreprise et Cofaces Service (5) Ernst&Young 2013 attraction barometer (2) Winner of M2ocity of 50 smart cities (2013) (4) ADAC 2012 (3) Cadremploi.fr – 2014 (5) PRES de Lyon 2013 TERRITORIES 43 42 DIRECTIONS

INFLUENTIAL AND EUROPEAN AND WHAT IS HAPPENING SUCCESSFUL INTERNATIONAL RENOWNED IN THE LYON ECONOMY INSTITUTIONS: Interpol, International 1,500 Agency for Research on Cancer, Handicap COMPANY HEADQUARTERS: International, European Sanofi Pasteur, BioMérieux, Groupe Seb, Renault Trucks, EA Centre for Humanitarian (world HQ), Bayer CropScience, JTEKT, Scotts International Health, WHO, Worldwide Some key data to delve into the rich ecosystem (European HQ)… Cluster for monitoring of the metropolis... and alerting of infectious diseases, the P4 Inserm Jean Mérieux laboratory…

RENOWNED INTERNATIONAL INSTITUTIONS:

Apicil, Arkema, BlueStar Silicone, Boiron, Cegid, CNR, Danone, Euronews, GL Events, Genzyme, Irisbus, Mérial, Renault 1,800 DENSE AND VARIED DYNAMIC AND FERTILE Trucks, Areva R&D site, TNT Express… FOREIGNFUNDED BUSINESSES WITHIN THE TERRITORY, PROVIDING 102,000 92,000 JOBS IN 2013, 77 COMPANIES BUSINESSES STUDIOUS AND COMPETITIVE ¢PUBLIC AND PRIVATE OPENED A BRANCH SECTORS£ EQUALLING 1,825 CLUSTERS, INCLUDING 14, JOBS CREATED 13,300 5 2 GLOBAL 500,000 IN 3 YEARS 800 FRENCH AND FOREIGN AXELERA: The only chemical LYON BIOPÔLE: and environment cluster in France. A reference for Life Sciences: in- SALARIED RESEARCHERS fectious diseases, oncology and JOBS IN THE PRIVATE BUSINESSES TECHTERA: CREATED Innovative textile techniques. neuroscience. SECTOR IN 2013 IMAGINOVE: LUTB TRANSPORT & MOBILITY 130,000 Cluster for digital entertainment SYSTEMS: and moving image . The only European cluster for 15.4 % public transport of people and STUDENTS goods in an urban environment. IN TERTIARY SECTOR 500 EUR 5.2 BILLION 77.6 % R&D INVESTMENTS IN THE REGION IN 2010 PUBLIC AND PRIVATE ±12% OF NATIONAL² IN INDUSTRY LABORATORIES TERRITORIES 45 44 DIRECTIONS

ECONOMIC OUTLOOK 2014: MAJOR TRANSACTIONS SECTOR LESSEE SURFACE IN M© SALE 40 % OF TAKEUP FOCUS ON BUSINESS LYON PART-DIEU CAISSE D’ÉPARGNE 17,600 CITY PLANNING 92 % LYON PART-DIEU AGENCY 1,805 REAL ESTATE EUROPEAN RESEARCH 60 % LYON 7TH / GERLAND CENTER 4,735 40 % LYON 8TH / HÔPITAUX CCAS DE LYON 1,916

LYON 8TH / HÔPITAUX SA KEM ONE 1,558 A HEALTHY CONFIRMED TERTIARY 8 % GTM CONSTRUCTION MARKET ATTRACTION REAL ESTATE: VILLEURBANNE CIVIL ENGINEERING First half First half FOR INVESTORS STABLE CARRÉ DE SOIE LYO N 2,466 2013 2014 NORTHWEST GREATER NUMBER 1 RATED FRENCH + 12.4 % TAKEUP IN RENTAL SALE LYO N SEB 10,600 REAL ESTATE MARKET 2013 INVESTMENTS: €900 M THE 2ND QUARTER 2014 (after Paris) With 108,220 m2 floor area in the NORTHWEST GREATER Three major acquisitions (Tour ESTIMATE FIRST HALF 2014: first half of 2014, the sector reaches LYO N BIOMÉRIEUX 5,000 A PRIME YIELD OF 5.65 % Incity by Caisse d’Epargne, SEB and €180 M a transaction volume in line with the EAST GREATER LYON APAVE 3,500 Biomérieux) explain this significant PRIME RENT IN Excluding transaction costs average of previous years. weight. THE PARTDIEU AREA: Tour Incity confidential ACIES CONSULTING Source: CECIM €270 EX VAT EX SC/M2/YEAR (estimated value €200 M) MAJOR USERS PREFER NEW CONFLUENCE GROUP 4,884 CONSTRUCTION (€315 ex VAT ex SC for high-rise) FIDUCIAIRE CONFLUENCE INTERNATIONAL D’AUDIT 4,884 AN AVERAGE YIELD OF 6 %

CONSTRUCTION COST INDEX: INVESTMENT DISTRIBUTION + 0.1% OVER ONE YEAR AT 1,646 (Q1 2013) PRODUCTION SITE BAROMETER A SUPPLY OF 345,000 M2 INCLUDING 134,000 M2 IN NEW CONSTRUCTION TAKEUP IN COMMERCIAL STABLE PRIME RENT: REAL ESTATE: 49 % TERTIARY €75/M«/YEAR FOR INDUSTRIAL 40 % LOGISTICS 64 % NEW CONSTRUCTION © 9.5 % COMPARED TO 11 % COMMERCIAL 36 % EXISTING THE 1ST HALF 2013 PROPERTY REAL ESTATE OR 146,331 M« €125/M«/YEAR FOR SALE SHARE: ACCOMPANYING OFFICE SPACE 39.5 % OF TRANSACTIONS IN THE 1ST HALF 2014 LOGISTICS AT 57,759 M« BAROMETER

Logistics books a good result with €73 M. Almost 70,000 m2 of transactions in new construction, in the construction of own buildings and the acquisition of rented TAKEUP: properties. SECTOR LESSEE SURFACE IN M© + 163,6 % COMPARED TO PLATEAU NORD CONFIDENTIAL 8,124 THE FIRST HALF 2013 AT 111,192 M« NORTH ISÈRE TERRITORY LAURENCIN 6,524 RENT: EAST LYONNAIS CERP 5,800

NORTH ISÈRE TERRITORY PAREXLANKO 5,540 €42/M«

CÔTIÈRE TNM 5,300 TERRITORIES 47 46 DIRECTIONS

The Lyon Metropolis will see the light of day on January 1, 2015. It will be a major pioneering institutional innovation that falls in line with Lyon's culture of pragmatism. Gérard Collomb, Senator and mayor of Lyon, Chairman of Greater Lyon, explains the reasons why he decided to give the city ’’ THE its unique status... as evidence of efficient governance.

ith the creation of the permitted Lyon to create nearly 10,000 new jobs metropolitan cluster in despite the recession, while France as a whole lost 2012, and the launch of the over 200,000. Metropolis on January 1, 2015, Also, it is evident that the creation of the Metro- you have poured a lot of energy polis will make things simpler for companies. In Winto opening new institutions in Lyon. Why? Paris, when you have a business project, you must METRO I believe that the rise in power of metropolises is present it to your local municipality, inter-muni- the defining factor of the twenty-first century. On cipality, city council, the city of Paris, the county, a global scale, a large part of the future is linked region, sometimes the French state and soon to the fact that approximately 300 cities are at possibly also to Greater Paris. In Lyon, shortly it the origin of 50% of GNP as well as having the will only be necessary to present such a project to highest concentration of cultural and scientific one interlocutor: the Metropolis. riches. The important factor for Lyon is to remain one of these 300 cities. This is why we needed to Why do these types of institutional projects change our institutions that were, as issued from happen in Lyon before anywhere else? the French revolution, no longer adapted to a In my opinion there are several deciding factors: POLIS: world functioning according to the principals of The first is the city’s pragmatism. We were able to globalization. create the Metropolis by rising above the political First we organized ourselves with the surroun- pitfalls in order to innovate and because the eco- ding areas in order to carry more weight: it is the nomic heavyweights supported the reform. LYON’S metropolitan cluster which unites over two The second reason is that we were ready for such million people, but plans to include many more a change. Since its creation in 1966, the Urban in the future. Community of Lyon has been on the edge of Then we decided to reinforce our strategies in innovation. Created initially in order to respond the heart of the city, which led to the creation of to basic needs pertaining to networks and sa- PIONEER the Lyon Metropolis. After this reform, for the first nitation, it has grown into encompassing other time in France, we are going to be freed from a responsibilities. Greater Lyon is likely the most very thick and complex layer of bureaucracy. It is advanced metropolitan area when it comes to a small revolution. public transportation, urban development pro- All of this is going in the right direction since these jects, housing, economic expansion, international SPIRIT IS reforms merge with a deep change that is hap- attraction, major events or even high speed inter- pening all over the world: while remaining less net. It is therefore natural that we have become important than countries, a rise in power is hap- the leading French metropolis and I hope other pening in cities that are developing a network of large cities in the country will follow our example. SETTING more and more powerful connections. What are these new elements going to change for companies? What makes the Lyon Metropolis rise to the top is firstly the capacity to work together, public THE and private sector, large corporations and SME, as well as universities and entrepreneurs. We will 1 INSEE statistics, net balance of job creation between STAGE... continue to cultivate this defining factor, as it has 2008 and 2012 TERRITORIES 49 48 DIRECTIONS

Certain modern-age geographers warn neighborhoods. In this day of supercities this type Metropolises are in your esteem a solution to community structures can, by their social and against the risk of a fracture between urban of balance is very rare and we should cultivate it. the economic crisis. On what other levels are cultural programs, help people create bonds and rural zones. How will the Lyon Metropolis they capable of operating? with each other. Cities are, in this sense, an work with the rural zones that surround it? What can a French metropolis bring to Cities can act in order to recover from the answer to the collective crises that harm Our readers who understand Lyon's gastronomic this country concerning the challenge of recession since, within their capacity for our society. culture will know how much it owes to vineyards, unemployment? innovation, they are capable of inventing the livestock, and farming. Many of the tourists that I believe that the metropolises are at the industrial sectors of tomorrow. But metropolises Another example is ecology: 80% of green- come to Lyon come to visit the Beaujolais or the frontline of inventing the economic pathways are also capable of withstanding other crises, house gasses worldwide are generated within Côtes du Rhône wineries. And many business of tomorrow. As they bring together entrepre- such as the social fabric, or the sustainability of large cities. owners choose to open in Lyon for the beautiful neurs, universities and scientists, they are able our development model. At the same time, they offer the scale that per- landscapes of the surrounding countryside. to create ecosystems in which the greatest mits the development of public transport, redu- innovations are made possible. In my view, cities are at the same time the risk cing energy consumption of buildings and the This is why we make it a priority to preserve and the source of fortune. They are where the development of technological green solutions. problems are concentrated, but they are also the natural and agricultural landscape that Evidently, in order to do this we must make where we find the solutions. Yes, I believe, if I may quote the title of a book surrounds the city. There is not a resistance to choices and define our priorities. In Lyon, Take the idea of solitude, for example. by my friend Jean Haentjens, great thinker of this, but rather complicity between the urban drawing from our history and our assets we Cities have the highest concentration of people the urban condition, "Cities are an answer to and rural zones. A geographer such as Laurent have focused on four primary sectors. living alone. At the same time, a sociologist crisis." The challenge is to find the right balance Davezies is able to show that a metropolis with Firstly, Life Sciences: With over 100,000 jobs, such as Eric Klinenberg can easily show that and the right institutions to respond to this. a strong countryside economy in the backdrop 9,000 pertaining to research and development, urban solitude is not total isolation, and that is capable of the highest level of success. This is one of the highest concentrations in Europe, our the path that we would like to develop for Lyon. region is at the frontline of creating the future

of the healthcare industry. This is a first axis.

" Metropolises are at the frontline The second is Cleantech. Lyon is historically a land of chemistry. In 2005, with all of the of creating the economic sectors players in the sector, we told ourselves that we needed to prepare the transformation of this of tomorrow. " historical sector. This is why we created the Alexera competitive cluster. Today, this struc- ture has created several innovation platforms Saskia Sassen states that the cities that in which researchers and startups are designing would like to take part in global competition procedures and materials that are ecologically PATHS THAT SHOW THE must cultivate a distinct identity in order to sound and low in energy consumption. A portion succeed. In your opinion, what is unique about METROPOLITAN DIRECTION of the technology needed for this energy 4 Lyon's identity? transition is being invented in Lyon, particularly Lyon is a city full of assets. Its rich history shows by the 10,000 engineers graduating from our "Lyon is a PRAGMATIC and inventive city." that it was once the capital of the Gauls, a thriving schools every year. center during the Renaissance, the birthplace of Jean Haentjens: economist and urban planner, alert observer of the European urban condition and enlightener of the city of tomorrow. cinema and the place where vaccines were first The third sector is digital. It represents created. Its location, in the heart of Europe, gives it 35,000 jobs in our city, a third of which were a privileged position for international exchanges. created in the past ten years. "Lyon must rely upon its PARTICULARITY." Its companies, schools and cultural players make The dynamic is strong there as well. And when it a dynamic and creative city on every level. We Saskia Sassen: sociologist and economist, globalization specialist I see the dozens of startups that are being and mother of the "global cities" concept. could state the same for many cities around the founded in the agglomeration and the growth world. So what makes the difference? I travel in fields like robotics, I can say that this industry extensively through Europe, Asia, America and has great days ahead! "The area is a factor." the Emirates in order to promote our territory, so I Finally, the second city status makes Lyon PRODUCTION visit many metropolises. And I really believe that a privileged location for the development of Laurent Davezies: professor and chairman of "economy and area development" the particularity of Lyon is the model of "happy tertiary real estate, considering the attractive at the Conservatoire National des Arts et Métiers. metropolization" that it nourishes, meaning that property value and the skills acquired in our it blends a strong economy with a great quality of school system. This is why we have made the "It is beyond doubt that Lyon was bridled life, heavy industrial presence with environmen- Part-Dieu area one of the major urban projects tal preservation, flow of traffic with population for the coming years. by French state control. We can NEVERTHELESS growth, and quest for globalization with convivial rest assured that it will return to the level of urban hierarchy to be ranked with cities such as Stuttgart, Munich, Turin, Milan and Barcelona." Pierre Veltz: researcher, engineer, sociologist and economist specialized in territorial dynamics. TERRITORIES 51 50 AMBITIONS

hird-largest center of employ- ment in the Lyon metro area, the Chemical Valley brings together at Lyon's south end almost 45,000 Vallée de la Chimie jobs in the chemical, transport, Tlogistics, and waste management sectors. Stronghold of the internationally recognized French chemical industry, it hosts a large developed various structured tools such as the network of medium-sized companies, spe- Axel'One collaborative innovation platform KEY FIGURES cializing in fine and specialty chemicals, as and the Ideel Institute for energy transition. well as multinationals: Total, Solvay, Arkema, THE CLEANTECH A 25 KM Bluestar Silicones, Kem One or Air Liquide have Momentum is built and thrives on the presence PERIMETER developed a rich ecosystem, together with of a prominent offer in training and higher STRETCHING many subcontractors, service providers and education in the relevant fields in the Lyon ALONG THE RHÔNE consulting firms. metro area. Another distinguishing asset TRANSITION 14 MUNICIPALITIES for the Chemical Valley is the quality of the dedicated transport and logistics supply. INVOLVED SPECIALTY CHEMICALS, ENERGY, 100,000 RESIDENTS Driven by Greater Lyon, the Chemical Valley ENVIRONMENT: A NEW NETWORK IS 2030 project combines state, municipal and 46,000 SALARIED OF INTEGRATED ACTIVITIES industry services in an operational gover- JOBS In its economic and attraction strategy, nance geared towards supporting bu- sinesses. On September 5, thirty public and 10,200 JOBS Greater Lyon has chosen the Chemical Valley IN THE INDUSTRIAL private partners made a call for innovative ACCELERATING for setting up and developing an industrial SECTOR and scientific cleantech sector on an interna- projects, either in form or function: it proposes tional scale: the Chemical Valley 2030 project. thirty hectares of available land to set-up 6,000 DIRECT The consolidation of existing activities around thirty projects in the chemical-energy- JOBS IN CHEMICAL, the traditional chemical industry necessarily environmental sectors. The thirty partners are committed to support the selected projects PETROCHEMICAL entails the development of new activities AND REFINING The Chemical Valley has initiated its around the sectors specialty chemicals, energy, in technical, regulatory and financial SECTORS transformation: an economic and urban and environment, in order to build an inte- engineering. See you in February 2015 for grated and competitive network. The goal is the initial results! 6 SCIENTIFIC R&D regeneration is unfolding, capitalizing on the wealth CENTERS OF of existing activities and the dynamics of cleantech. ambitious: to create more than 1,700 jobs by NATIONAL AND A metropolitan ambition serving complementary 2030 while developing innovative solutions GLOBAL REACH goals: deploy an economic transition based on for "working together" and in reducing the innovation and environmental efficiency to increase impact of economic and human activities on 2,000 employment and make the Chemical Valley the environment. The potential of the Chemical RESEARCHERS a sustainable magnet. Valley is, from the point of view of the people in the sectors involved, very high, given the density of existing expertise and resources and A NEW COLLABORATIVE R&D PLATFORM DEDICATED the collective commitment of public partners TO INNOVATIVE MATERIALS and industrial players. The Innovative Materials Platform (PMI) was inaugurated by Axel'One on September 18, in the heart of the Chemical Valley MANY LEVERS SERVING PARTNERSHIP at Saint-Fons. It is the second Axel'One platform, after the DYNAMICS Innovative Procedures Platform (PPI) that opened in January 2013, to offer shared experimentation and calculation tools, This reconversion/transformation materializes accessible to all businesses and projects housed on these sites. through many eco-innovative projects, espe- Axel'One is France's only innovation platform that aims to cially within the Axelera cluster. Since 2005, give new impetus to how to address collaborative research in this industrial and scientific global clus- the chemical and environmental fields. It hosts 10 collaborative ter comprising 250 members, of which 40 % projects, 9 SMEs, and 100 people within a 5,000 m2 platform and are SMEs, has initiated more than 180 R&D 4 technical facilities. projects, supported business set-ups and TERRITORIES 53 52 AMBITIONS

’’ THE AREA IS ’’ A FAVORABLE ENVIRONMENT A REAL LEVER FOR FOR INNOVATIVE AND COMPLEX DESIGNING NEW COLLABORATIVE PROJECTS ’’ PROCESSES ’’ Cleaning up polluted air, without emitting new pollution, is the challenge of the COV-KO project. A collaborative project LACTIPS has developed an original method for that brings together the expertise of 3 laboratories and 5 regional a different way of producing a water-soluble plastic, businesses, made in the Chemical Valley. based on milk proteins. An innovation started in the Lyon region and being further developed in the Chemical Valley. DIDIER CHAVANON BMES president BMES and the COV-KO project are and COV-KO project leader based since early 2014 at Axel'One. MARIEHÉLÈNE GRAMATIKOFF Being from here, was it natural for you Why this choice? Axel’One is meant for startup compa- LACTIPS Cofounder to start your company in Lyon? hat does the COV-KO The location is very favorable, and I was aware project entail? nies developing innovating projects, which is our case! FOUNDED LACTIPS was started around a that the industrial fabric of the Chemical COV-KO (Volatile Organic The location in the heart of the IN APRIL 2014 technological innovation. Which one? Valley would ensure the presence of strong Compounds - Knock Out) aims Chemical Valley, with its pool of skills, With the IMP (Polymer Materials skills as well as potential opportunities to develop new materials for 1 FUNDRAISING partners, business opportunities and Engineering) Laboratory of the Jean brought on by the fact that the present decontaminating and disinfecting indoor UNDERWAY industrial ecosystem is moving towards W geographical accessibility, counts for Monet University in Saint-Etienne, air. With air quality monitoring becoming a lot. We also needed it to make our 2 ASSOCIATES which filed the patent, we have developed cleantech. In looking for a development a regulatory requirement in public spaces, L and pre-production site I had the chance to R&D completely secure, which we AND 1 EMPLOYEE a technology for manufacturing a milk various solutions have been put on the mar- now do in a HSE (Health & Safety protein-based water-soluble plastic. It is meet the Axel'One team. Now based on their ket in recent years. But many of them emit as FORECAST FOR 2015: innovation platform, I enjoy a rich working Executive) laboratory, at our disposal 100 % biosourced, 100 % biodegradable much pollution as they treat! Our ambition is €1.5 M TURNOVER environment, technologically advanced on the premises of the IFP New and 100 % compostable. But what makes it to offer an efficient and totally secure solution, equipment, the strength of their network Energies. Axel’One and the Chemi- innovative is not the use of milk proteins for i.e. that produces no pollutants. We address pri- and their advice. It is a real springboard for cal Valley as a whole give us high manufacturing plastic, but the way in which marily the professional market, including medi- it they are used: the protein is deconstruc- continuing the adventure! visibility with investors. It is a cal and public facilities, although over time, our very favorable environment for ted by thermo-mechanical action to make products might interest the general public, What are the next steps? growing and carrying out complex a water-soluble thermoplastic polymer. sensitive to issues of air pollution. They are numerous: a fundraising project that collaborative projects. With this technique, our final product can then be used in a standard way by the industrial will run until March 2015, hiring a researcher Your company, BMES, is leading the project. plastic processors. in October, and a real estate project to strengthen our production. The call for Why did you call on other partners? Specializing in the treatment of water and What market are you targeting? projects by the "30", initiated by Greater Lyon air, we needed additional expertise to achieve It is very large and global as, in a way, we are and 30 partners for the Chemical Valley, reliable and technical know-how for COV-KO. suppliers of raw materials to plastic processors. seems to me particularly interesting for We approached three local academic labora- They are very interested because we open booming companies like ours. tories and five companies in the Rhône-Alpes COVKO their value chain, allowing them to position region, each bringing a technological compo- themselves on something that previously SEPTEMBER 2012: didn't exist. For now we are of course not able nent. Our choice was made purely on regional PROJECT START to respond to all requests and we are focusing expertise: firstly because expertise here is strong, SEPTEMBER 2014: on starting applications that have a reduced and secondly because proximity provides greater efficiency. It also greatly increases END OF time to market and for which the existing LAB TESTS water-soluble solutions are not suitable, for the financial scope of the project. At €3.2 M, example in the market of 3D printing and COV-KO is funded for 50% by its partner OCTOBER 2014: watercolor pencils. companies, and the other 50% comes through START OF IN SITU the Single Interministerial Fund (FUI), BPI, TESTS the FEDER funds, and local governments MIDSEPTEMBER (Greater Lyon, Rhône-Alpes region, Isère 2015: General Council, City of Grenoble, General PRODUCT LAUNCH Council of Haute Savoie). TERRITORIES 55 54 AMBITIONS

industrial sites or research centers. partners, and even the region by contri- L'appel des 30 will have solid perfor- Some land already contains usable buting to the development of the area. mance indicators, essential for the buildings. direction and final success of the project. This diversity of available property How do you invest in your idea needs a wide variety in applicant com- champions? Ultimately, what do you believe to be panies, projects, challenges and risks. The site directors and their teams play a the keys to success for this project? Adequate solutions will be provided, key role, notably in the definition of the The first key to success is to be able thanks to proposed technical, regulatory economic platform and the projects of to take advantage of the diversity of and financial support services. sharing goods and services. the tenements, the project initiators and They are the ones who will welcome new their businesses in order to create an You made the decision to propose buyers and idea champions, and will ambitious and coherent development four tenements from your own help them to integrate, to ensure their and structural renovation plan. property. safety, and to develop their businesses The second key to success resides We lobbied hard internally, in order to alongside Solvay. in local and federal support, making mobilize the site directors and their The group also has real estate and the projects viable, facilitating the pre- teams first, who were rapidly convinced environmental know-how, which is paration of roads and networks, allowing and seduced by the project's ambition put into action largely to help with the the possible reorganization of the Lo- and the collective benefit that it brought preparation of the tenements and to get cal Urban Development Plan (PLU), The Solvay Group is an international leader that has had a presence forth. The four business entities were the ground ready. optimizing decisional circuits concerning in the heart of the Chemical Valley for over 150 years, making it " L'APPEL consulted in order to together identify regulation and reducing the delays in an integral part of its history. the possible properties, consistent with Who is your ideal candidate? these decisions. DES 30 BREAKS The area is undergoing a total transformation today, and is being their own goals. The applicant’s proposed business Greater Lyon has already mobilized revived by a call for unique and original projects. We decided to elect four tenements, should fit into the sectors specified in federal services, DREAL (Directorate DOWN THE L'appel des 30 is a true collective springboard, reuniting spread out over our three production L'appel des 30: chemical, energy and for Environment, Development and Greater Lyon and 30 partners including the Solvay Group, around a and research sites, and are proud to environment. These sectors are vast Housing), DDT (Departmental Direc- NEEDED 50 ha lot full of potential and made available to idea champions in have attained a total of 18.5 of the 45 ha and guarantee richness and creative tion of Territories), etc. It is an essential the chemical, cleantech and environmental industries. It is a unique proposed by the industrials on their emulation within their answers. No pro- element in order to see this through. ENERGIES implementation opportunity. grounds. ject will be dismissed without proper consideration. If the project is durable, FOR THE What is the goal for an industrial presents a strong economic impact such as Solvay? and creates jobs, most likely it will favor DEVELOPMENT MARIEFRANCE RATY The Solvay sites have a true interest in integration, economic and technolo- Environmental Rehabilitation welcoming complimentary and related gical renewal and competitiveness for OF THE Real Estate Operations Manager businesses to or near their operation the Chemical Valley. platforms. They seek to provide can- CHEMICAL didates with ideal set-up conditions, hat is your take on How is L'appel des 30 going through practical bonds such as shared VALLEY." the future of the to allow this diversification utilities, equipment or services. The sites chemical industry? to succeed? also work towards the constitution of an For decades, the L'appel des 30 seeks the complemen- economic platform, in connection with Chemical Valley in- tarity between the industrial fabric other Valley industrials. A governing THE PERSPECTIVE OF ANNEELISABETH MOUREY, dustrial plants including ours have and the diversification through new contract will define the common secu- L'APPEL DES 30 W industrial and economic activity. rity management procedures and the President of ADDVC - Association for Durable Development been innovating in the chemical, pe- There will be, through the project's possibility for integrating new members in the Chemical Valley trochemical and refinery sectors. Solvay Aroma Performance's Communication Director 30 selected economic projects As responsible actors, they need partnership structure, an exchange who have chosen to set up their presence in the chemical, energy to develop themselves in the areas of know-how, sharing acquired skills on the platform. and environmental sectors of specialty chemicals, innovative and a common pool of resources and More concretely, we would watch HOW IS L'APPEL DES 30 A PROJECT OF THE FUTURE? specialties. particularly over the sharing of emer- materials, green energy and environ- The Solvay Group has committed itself to this project initiated and piloted by Greater 15 ha made available by Greater Lyon This project will mobilize land-owning gency response solutions, management ment, in order to meet the challen- Lyon, through the Chemical Valley mission, with the strong conviction that this synergy 45 ha by industrial partners ges of sustainable development. companies, business real estate procedures and personal protection equipment, etc. All of this will permit us brings increased energy to the development of the region. A transformation towards a chemical operators and business creators to 30 public and private partners synergize the proposed set-ups. to increase the development potential of We observed our neighbors, specifically Germany and Canada, etc. and we found industry that respects man as well as for technical, regulatory The consensus concerning the the sites as well as the competitiveness nothing similar. This desire to be original and creative, even down to our daily activities the environment requires a concerted and financial support. technological risk prevention plan and performance of each business. as chemists, is different and a key to success. + 300 jobs in the coming 3 years approach between manufacturers strategy allows for an open call for The Lyon Center for Research and Usually these steps towards integration are made together with a company and and developers of structural urban projects built upon a foundation of Innovation offers the opportunity to its real estate operator or idea champion. But each time they must recreate the roles More information on projects. The future depends upon very diverse public and private tene- innovate collaboratively and to create and the necessary engineering. this balance and this diversity. www.appeldes30.fr ments: undeveloped land, industrial a European or even global research Here, we share resources, even down to technical and financial engineering. wastelands and available property at network benefitting companies, their This will certainly be the key success factor for this ambitious project. TERRITORIES 57 56 VISIONS

NUITS SONORES, 12 YEARS WITHOUT SLEEPING.

SINCE 2002, THE FESTIVAL NUITS SONORES DECODES INDEPENDENT ELECTRONIC CULTURES. FOR 5 DAYS AND 5 NIGHTS, ARTISTS AND AUDIENCES CELEBRATE MUSIC, DESIGN, GRAPHICS AND ARCHITECTURE IN A SPIRIT OF EXPERIMENTAL EXCELLENCE. MORE THAN 250 SITES THROUGHOUT THE CITY HAVE BEEN OPENED UP BY THE ORGANIZER ARTY FARTY TO HOST THESE ALWAYS UNIQUE ENCOUNTERS.

SNAPSHOTS OF EMOTIONS IN THREE COLORS, TO CELEBRATE THE UNIFYING INNOVATION OF A BENCHMARK FESTIVAL. TERRITORIES 59 58 VISIONS

BEFORE

THE BLUE

HOUR TERRITORIES 61 60 VISIONS WHITE

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HOT TERRITORIES 63 62 VISIONS

RED

WITH

PLEASURE AFFINITIES 65

AFF

INI

TIES

SATISFACTION 6669

VIBRATIONS 7077

PERCEPTIONS 7885

INITIATIONS 8689

ADDICTIONS 9097

ILLUSTRATIONS 98 AFFINITIES 67 66 SATISFACTIONS

’’ THE FEELING OF BEING IN YOUR HOMETOWN Alexandre IS Astier SOMETHING Actor, composer, writer, humorist, editor, musician, director, SPECIAL screenwriter and probably even astronomer in his next show, Mr. Astier is above all a very busy AND performer, a Lyonnais attached to his city, and true to his Italian roots. UNIQUE’’ He is endearing but relentless. An encounter. AFFINITIES 69 68 SATISFACTIONS

You were born in Lyon 40 years ago where you go to the market and take the immigrants, that of the workers, PORTRAIT OF LYON and you still live there. What does your drinks lacks authenticity. that of my great-grandparents. In the IF LYON WERE… "Addicted to Lyon" mean to you? That's not me, I like the active, working late 70s they lived in back streets still Addicted isn’t the word that I would Lyon. covered with clay. An addiction: The pizza Carbo from use. It implies that you cannot do Chez Carlo without. That is not necessarily a good What is the worst Lyon stereotype You talk about a diversity of people, thing. For me, Lyon is my wife. It is like for you? of places... What would you do to A film: Big Deal on Madonna Street. Watch this film shot in Rome, I've known Lyon like my wife. She is great but some things The Crédit Lyonnais pencil (tower). make this diversity more anchored that (Note = film by Mario Monicelli with I don't know if it's the worst stereotype, in the city? really annoy me. Claudia Cardinale and Vittorio Gassman) But I wouldn't want to live somewhere but it's the worst pencil! Seriously, the Lyon should become even more of else. I love the feeling of being "at stereotype for those that don't know a working town. In Paris, where a A painting: The Flight into Egypt by home". I have traveled a lot and only Lyon well is the Croix-Rousse, which lot of things in my field of work are Nicolas Poussin, a painting acquired by here I have the feeling of home, this is perceived as a village as well as happening, you can only do two the Lyon Museum of Fine Arts with corpo- rate and individual sponsorship. It's nice familiarity with the streets, with its a protest. The Lyon stereotypes are things a day. It is a saturated city. and my wife is co-owner! history. The feeling of being in your about in which neighborhoods to live. People spend the majority of their hometown is something special and Florence is not just the Ponte Vecchio time in transport. To be able to do A musician: Louis Sclavis. And Mario unique. There are two types of people: either. three things a day, you have to travel Stantchev, the jazz teacher at the regional those that stay in their hometown and My generation has seen the very end on two wheels and accept the fact conservatory who taught me how to those that leave. of the slums of Gerland, the Lyon of that you might not survive that... "play music". Here, there are talented and highly A beautiful photo book. technical professionals, spaces, set A literary genre: You have said both "great and Lyon in pictures. designs, technology... All this in close annoying"; what is "annoying" to you? proximity, which allows me to handle Already mentioned! Lyon as a city has its flaws, but one '' ...... I can live in my A dish: four or five things a day by using feels good there. A capital: Florence is not a capital, various transport methods. I work har- Annoying is its conservative and city so that it can so Rome! der and better here, and that suits me. bourgeois background. Annoying are be a part of me, I'm not very good at being inactive; An object: A concrete mixer's handbrake. the hipsters, those people that like I'm not very sensitive to quality of life When I was six I played at the Cour Lefèvre. just killing time, enjoying the good life that balance is real if it means doing nothing. My life is There was a concrete mixer. I released the and who see Lyon as a bistrot terrace in Lyon '' my work, my family, my children. brake and the following day everything was in Spring. A city where it is only about In Lyon I can live that life, I can live in dumped in the middle of the courtyard and my city so that it can be a part of me, everyone wondered how that happened. favorite location during the Lyon's Fourvière hill. From that railing way It was me… that balance is real in Lyon. Fête des Lumières?" - "The Ardèche", up there, you feel privileged. are you confirming that? A discovery / an invention: What are Lyon's strengths and … I don't like crowds, and yes, I admit: What is your vision of Lyon in 2020, The riverboat. When I was taking weaknesses? the most recent Fêtes des Lumières your ideal Lyon? gymnastics at the Association Laïque For my profession, my professions, irritate me. My reference is simpler That's hard to say. I've known Lyon a lot Gerland La Mouche… You did gymnastics? Yes and that's why I am short. there are a lot of advantages. Since and more personal. Two or three less wholesome, a wilder Lyon. During The neighborhood "la Mouche" was called there are few professionals here, votive candles placed on the window- my childhood, the Place des Terreaux those that are there are very good. like that because they invented and built sill by my grandmother, twinkling and was very urban, the walls were black the riverboats (bateaux mouche in French) They work nearby with a provincial quiet streets in Gerland that create a with grime. And we played on the dirty there. A gift to Paris… approach of "specialized crafts- sort of magic. Nowadays it's different. staircases and in the traboules... manship". When I go to Paris to record I welcome the technical prowess of Here as elsewhere, they build, preserve, A hero (anti-hero): Molière. He's a form the voices for the next Asterix, I go to the sounds and lights but it has be- renovate and sanitize... And that's fine. of hero. the Piste Rouge studio, the equivalent come extremely contemporary art. It ensures that there is no saturation, An anti-hero: They're not really from of Miroslav Pilon in Lyon. It's family- Having said that, it's very good for that there is more green space: it is around here… sized, serious and efficient. Lyon, it is a popular success. nice taking a walk or riding a bike on the Rhône and Saône riverbanks... but A character from Asterix: Julius Caesar! The inconvenience is that when you What are your preferred locations? I will always have that nostalgia. An alien: The only alien to land at the Place are here, you're not somewhere else... Your favorite addresses? du Change instead of in front of the White But nowadays, with Internet and In Vieux Lyon, the rue Juiverie One final word? House like in most films. other new technologies you can be hasn't changed since Molière walk- No, have I told you about Italy? nowhere and everywhere at the same ed through it. Tourists don't really That's what's important. This, this is UPCOMING. time. Not too long ago I recorded an know what to do with it, except those an Italian city. advertising voice-over while being live looking for the Philibert de l'Orme Adaptation and co-direction:" with Los Angeles and London. Lyon is courtyard. It houses my mother's "Asterix: The Land of the Gods", connected and I assume that goes for school and the offices of my production Thank you to "In Cuisine", bookstore, animated film in 3D. French release: everyone in other sectors as well, right? company. That's Lyon: a continuity workshop, and gourmet break at November 2014. of life, and sights for those who want 1 Place Bellecour, for their hospitality. L’ Exo-conference: A one-man show On December 6th, 2013 you answered to discover them. You should also that promises to be astronomical. a Twitter follower who asked you: have a look at the view from the On tour in 2014/2015, schedule on "Alexandre Astier, what is your courtyard of the Conservatory, on the www.raindogprod.com AFFINITIES 71 70 VIBRATIONS

Sirha 2015 The 16th edition of Sirha will be held from January 24-28, 2015. It is an essential event for all professionals in the catering and restaurant business. If its visitors are increasingly international, the concept has been exported through several "derivatives", representing its high end positioning. Discussion with Marie-Odile Fondeur, ’’ AN INTERNATIONAL Sirha’s executive director.

Catering Cup for delicatessen meet this ambition. SIRHA 2013: In 2013 we created the first "World Cuisine Summit" THE INGREDIENTS BRAND, organized on the fringes of Sirha. Based on a study conducted in a dozen countries, it gives a more social, and completely global vision of food, 2,980 like a Davos for the food business: scarcity of exhibitors and INSPIRED BY resources, products and energy, aging of the brands population... We have also started "mini Sirha" abroad - in Geneva, Istanbul and Moscow - that are very effective attractions for the Sirha image. 630 GLOBAL CUISINE ’’ novelties, including Is Lyon an asset for an international brand in the food sector? Yes because it corresponds with the city's image: it is still known for its football club and 231 its gastronomy. It is no coincidence that the world hat makes Sirha an show was founded here, where everything was premières international trade show? present for its successful creation: good The numbers prove it: of the products, demanding consumers, talented 185,500 professionals who chefs... and that is still the case! Being attended the latest edition, 185,500 rooted in Lyon, even though it's France's professionals more than 23,400 are international visitors 2nd city, isn't always easy in everyday life, Wfrom 138 countries. 21 % of the 3,000 exhibi- in terms of air transport or hotel capacity. tors and brands present at the show come We are also victims of our own success when we from abroad and represent 26 countries. have to manage an influx of 200,000 people! 19,000 And the event is attracting 860 journalists chefs We strive to improve our hospitality supply in a including 38 % foreign press. A very inter- joint effort with all stakeholders. national connotation that is also found in our pavilions hosting not only the French Is Lyon a global city of gastronomy? 23,400 regions, but also foreign countries such as Yes, and it's not only about the number of international Spain, Italy, Morocco, Sweden, Japan... stars. We have a pool of incredible talent here attendees and above all, the city has kept its soul, one of How did the show gain such momentum? the reasons why many chefs come here! Cuisine has become global. Since its inception 30 years ago, Sirha has positioned itself by What is new for the 2015 edition? 138 clearing the way for trends in the food service, A Sirha spin-off, open to the general public: la represented countries or even by being a trendsetter. It is only natural Biennale Internationale du Goût (International that Sirha gradually acquired this global reach. Taste Biennale, BIG). This means that for five We also worked very hard for it. The first who days we will be organizing events in various 18 gave real dimension to the cuisine is of course cultural venues and public buildings in the city. competitions to Paul Bocuse: he had the outstanding idea at One of the highlights of this event will certainly reveal new talent the time to take the chefs out of their kitchens! be the giant buffet that will take place on in the various hotel We fully join this dynamic by bringing the show January 24th from 3 till 11 pm in the Croix- and restaurant outside of France's borders. Rousse soft transportation modes tunnel. professions The tunnel will of course be closed to traffic, What are the leading international events? which allows for 1.7 km of demonstrations by Our international competitions are very power- chefs, tastings, and the longest cheese platter ful image builders. The Bocuse d'Or, created by Off: in the world! The aim is to bring gastronomy 1 Paul Bocuse to reward the best representatives the BIG to the street, both literally and figuratively. of French gastronomy, allow us to grow the Sirha brand throughout the year and around the wor- ld. The World Pastry Cup and the International AFFINITIES 73 72 VIBRATIONS

Construction start: LATE 2014

Completion of Lyon Cité Internationale de la Gastronomie: MID 2018

LYON CITÉ INTERNATONALE Bernard Vitiello, Associate Director of Eiffage Immobilier DE LA GASTRONOMIE Centre-Est and manager of the Grand Hôtel-Dieu conversion project.

Lyon Cité Internationale de those that have chosen to support Which companies are you targeting? ’’ THE EXPERIENCE la Gastronomie ? Lyon Cité International de la Gastro- We have made numerous contacts For a total of €18 M, it is a partnership nomie will be able to participate in these past months, mostly with between public and private sectors, deciding on the content of the project, local businesses that are interested OF PATRONS with one-third financed by the govern- by investing themselves into the diffe- in concepts related to gastronomy, ment and two-thirds by corporations. rent working groups. These groups will food, and health through nourishment. The role of the latter will therefore be flesh out the program for the various For some, such as Valrhona, we have IS ESSENTIAL determining in the implementation of temporary exhibitions spaces within already sealed contracts. The complete the project. the setting. Of course it is not ex- list has not yet been finished. It should pected that these companies will be be in 2015 and follow the creating of Why choose to call upon patrons? present, as in having a showroom, but a Public Interest Group, which will be IN ORDER TO It is an option for financing a general rather to propose ideas for activities the contracting authority of the whole interest project. Aside from a tax or exhibitions related to the ambition operation. exemption, it brings the companies of the place. Their experience will help CREATE VALUE ’’ involved certain advantages. In fact, us tremendously in creating value.

The highlight of the Grand Hôtel-Dieu project, Lyon Cité Franck Vidal, Director of Cité du Chocolat, and President Internationale de la Gastronomie will offer its visitors a of the Valrhona company foundation journey of unique flavors, full of life and rich in experiences. It is an ambitious project that necessitates financial Why did you choose to support What is your investment into What type of feedback do you expect involvement as well as expertise of private patrons, some Lyon Cité Internationale de this project? of which have already presented themselves. to receive? la Gastronomie? Over and above the funding that we All of our sponsorships contribute to The project is perfectly in line with bring in, we are going to explore ideas clearly identifying us as key player in our CSR (Corporate socia responsibi- with those who are in charge of the taste and an important supporter of lity) strategy, which aims to promote project, about what the content of the different sectors of French gastro- good taste, gastronomy and, on a Lyon Cité Internationale de la Gastro- nomy. That’s why, for almost 25 years larger scale the catering business, nomie should be. Beginning this fall, now, we have been involved in Sirha, as particularly in the Rhône-Alpes region. the teams from Cité du Chocolat and a founding partner of the World Pastry This is why we created the Valrhona our pastry school in Tain l’Hermitage Foundation over ten years ago: to pro- are going to propose ideas and bring Cup. At 100 km from our headquar- mote the education of taste and sensi- in food for thought. We will also share ters, the Lyon Cité Internationale de tivity to cuisine related careers, notably our knowledge on scenography that la Gastronomie is a not-to-be missed towards young people. The creation of we acquired when creating Cité du opportunity in pursuing, over the long Cité du Chocolat in Tain l’Hermitage in Chocolat in October 2013. haul, our responsible commitment on a 2013 goes in this same direction. local level. 75 74

the existing Lyon educational establishments, and concentrated on crucial fields: sciences, medicine, chemistry, pharmacology, agriculture, commerce... Over a third of the students completed a thesis. At the Franco-Chinese Institute of Lyon, life was organized to fill the void left by the uprooting experienced by students: a literary circle, sports clubs, Chinese cooking workshops, celebrations, cultural events, and a rich library of thousands of books and hundreds of periodicals. The goal was to keep the connection with Chinese culture of the Republican era as well as to help the students function with the knowledge acquired in France once they returned to China.

A NEW PLACE AT WHICH TO PARTICIPATE IN THE DESIGN OF FRANCECHINA RELATIONS

In 2008, the city of Lyon, in conjunction with the University of Lyon and the Lyon Tourism and Conventions Bureau, opened a museum dedicated to the heyday of the Institute. The arrival of President Xi Jinpin in Lyon in March 2014 gave the place a new wind and has helped fulfill the various projects that the community - Greater Lyon, the city of Lyon, and Aderly - LYON AND CHINA: 40 PARTNERING had been preparing for several years in honor UNIVERSITIES of his arrival. "The Institute now holds a key role in Franco-Chinese relations. With a project The first Chinese academic chair in France was as ambitious as the Franco-Chinese Institute created in 1913 in Lyon! This serves as an example Museum as well as the center devoted to the demonstrating the depth of the academic promotion of Lyon-China relations, the place relationship between the two countries.

THE NEW THE LYON FRANCO-CHINESE INSTITUTE must meet a very high standard," says Aderly In March 2014, Xi Jinping, President he first exchanges between Lyon and China were made in Franco-Chinese Institute project manager Much progress has been made since the creation the 16th century, when the Gaul capital lay at the western Candice Du Chayla. of the Franco-Chinese Institute of Lyon: of the People's Republic of China, 3 000 students are now able to be welcomed into began his official visit to France extremity of the Silk Road. During the Renaissance, Lyon played a pioneering role in spreading Chinese culture throughout The center, scheduled to be completed in 2015, higher education institutions across the Lyon in Lyon at the Franco-Chinese will house a museum space with permanent area. Relationships are reinforced with nearly Institute. He inaugurated a center Europe. Over the course of time, the relationship grew deeper, intensifying during the 19th century, with the first French economic voyages and temporary exhibitions and events reflecting 40 university agreements: recognition of degree for encouraging and strengthening T the Lyon-China relationship's historical richness, validity, student exchange programs, development the relationship between Lyon into China. On its own end, China initiated a political climate of openness to western education by sending Chinese students, thus initiating the and will build its future upon three dominating of joint research projects... and China on this historic site: an th levers: economy, academia and culture. American work-study movement in the beginning of the 20 century. In For example, there are several partnerships with emblem of Franco-Chinese past and this manner, several thousand Chinese were able to receive their education "We want this place to be fun and to future relations... Sun Yat-sen University in Guangzhou: University in Europe, notably in France, in order to found an intelligentsia capable of illustrate in a living way the ties that bind Jean Moulin Lyon 3 and the EMLYON Business bringing China into the modern era. Lyon and China: gastronomy, cinema and School integrated a distance-learning Master in Chinese medicine, for example, will each have International Management program (the only A PREP SCHOOL DEDICATED TO TRANSMITTING their place." Partnerships are being finalized French Master program authorized by the Chinese with the Chinese Cultural Center in Paris and OCCIDENTAL KNOWLEDGE Ministry of Education since 1998). There is also with different national museums to contribute cooperation between Shanghai Universities where It was in this context that 473 students moved to Lyon between 1921 and to its program... Meanwhile, two exhibitions are the University of Lyon has a permanent presence. 1946, 52 of them being women. They came to the Lyon Franco-Chinese open to the public since September. Prestigious schools (Ecole Centrale Lyon, Ecole Institute, located in the Saint-Irénée military fort. The institute functioned Normale Supérieure, EMLYON...) have also initiated as a preparatory school, and its students were able to immerse themselves numerous projects in China and the dynamic is not in French culture and society. The programs, which were as strong in going to stop building. practical application as they were theoretical, were dispensed through AFFINITIES 77 76 VIBRATIONS What are the elements needed in order to HUAWEI FEEDS INTO THE LOCAL develop these exchanges? DIGITAL ECOSYSTEM It is a team effort. It is necessary to capitalize on the academic and corporate exchanges, as well Global IT solutions provider, as continuing to work with economic partners Huawei counts over 140,000 in order to create new initiatives in China. employees worldwide. In 2011, We must make ourselves visible to Chinese the company set up a development companies across the board. This requires a center in Lyon, creating 50 jobs calendar rich in meaningful events, for example as well as investing and JACQUES DE CHILLY the Orchestra National de Lyon touring China. multiplying its research projects President of Aderly The revival of the Lyon Franco-Chinese and partnerships, notably in Lyon. (The Lyon Area Economic Institute is a strong sign of this desire to Since 2013, the Chinese company Development Agency) reinforce the ties between Lyon and China. sponsors and supports three The cultural program will be rich and attractive. INSA exchange students yearly. Economic relations between Lyon and China It will be geared to Chinese companies as well In 2014, Huawei showed its have history. How would you describe as tourists that we hope will come to discover a support to the Lyon digital sector them today? little known page in their history books. by financing the "Pulse Contest" They are stronger than they have ever been with an amount of €300,000. before, on both sides. Lyon is an ideal place How can Lyonnais companies be encouraged The contest is open to SME-SMI for Chinese investments. For example, it is to develop their business in China? and innovation startups in Big Data, Smart Cities and connected the leading French city for job creation by For French companies, the dynamic is different objects Chinese companies. Of course, this can be in that it is necessary to be a major company explained by the industrial roots of the area, in order to set up a presence. There are many notably in relation with but not limited to tools to help them in their market studies, on a chemistry. Chinese companies open in Lyon technical as well as financial level. Often what because they are aware of our strengths. holds them back is psychological: the Chinese BANK OF CHINA LYON BRANCH: These past years, 11 of them joined us in market is as seductive as it is daunting. To help various business sectors: Haier Home them overcome this we created the ONLYLYON A BANK UNLIKE ANY OTHER 14 Chinese Solutions (appliances) chose Lyon as its China Business Club, which brings together 2nd R&D center in Europe. In 2012 Bank of Bank of China Lyon Branch companies present Chinese companies that have set up shop in Greater Lyon China made Lyon the home for its second in Lyon and Lyonnais companies that have is the bank’s second branch location in France... Their presence is a a presence in China. Highlighting success opening (after Paris). Inaugurated response to a certain business strategy as stories can often generate new interest for in December 2012, the bank's well as a will for citizen participation (see 1,431 development in China. mission is to facilitate financial Employees insert). In addition, major Lyonnais companies, exchanges between France and working for such as the Mérieux Institute, Seb, Electricfil China. The bank encourages French Chinese Automotive, Gerflor, Omnium Plastic and investments in China for large companies the Rhodia-Solvay group, have started corporations as well as SME-SMI. conquering the Chinese market several As a financial partner to Chinese years ago. companies it also facilitates the 47 completion of Chinese projects on Companies How do you explain this energy? French soil. Involved in the local from the Rhône UNIVERSITY AND UNIVERSITY CORPORATE EXCHANGES FUEL BUSINESSES Relationships between universities and THEY CHOSE TO SET economic development, it is one département companies from the two countries rein- of the Tour Incity investors, and have set up force and fuel this dynamic. And they are UP BUSINESS IN LYON supports cultural projects such a presence historical. Did you know that in 2013 Lyon as the Fête des Lumières and the in China The story between Lyon and China has been an and Canton celebrated their 25 th anniversary CHEM CHINA HAS MOVED Franco-Chinese Institute. ongoing one, for several centuries. It has never as sister cities? As the third largest city in IN FOR THE LONG HAUL In 2013, exports been stronger economically than it is today. China, Canton has risen to the country’s from Rhône- based companies Historical affinities, business opportunities, forefront of economic exchanges, and it is In 2006, the state-owned company to China also a financially viable landing ground for Chem China (140,000 employees convergence of expertise... The business represented opportunities are rooted in a comprehensive Lyonnais companies. Academic exchanges worldwide) bought Adisseo and and lasting relationship. are equally frequent, between the University created Bluestar Silicones (formerly €430,880 of Lyon and Sun Yat-Sen University part of the Rhodia Group). These in Canton. Together with the Université acquisitions represent an investment Jean Moulin Lyon 3, EMLYON opened the only In 2013, imports of over €1.2 billion. Since then from Chinese French international MBA program in Can- Bluestar Silicones has set up its ton that is certified by the Chinese Ministry companies international headquarters in Lyon, in the Rhône of Education. Major joint education initiatives as well as its principal research represented have been signed with Shanghai universities and development platform. Today, as well... So there are many initiatives that over 1,900 people work in France for €1,357,762 serve as anchoring economic factors and the Bluestar Silicones companies, contribute to fuelling new projects. including over a thousand in the Lyon area. AFFINITIES 79 78 VIBRATIONS

"Making transportation modes ’’ ROBOLUTION, safer and becoming indispensable MADE IN on the world stage."

hy is Lyon playing an important Lyon is an area that reduces the risk for role in the development of a an entrepreneur... ’’ robotics economy? The Lyon region combines a range of high qua- In Lyon the political commitment lity infrastructure with an excellent quality of to attract talent and new skills life. These are undeniable advantages in terms Wis real. You feel that the city makes an effort of recruitment: I know that my future em- to succeed in this field. The virtuous circle has ployees will want the best for themselves and LYO N been engaged for some years now: the 4th edi- their children. The development of robotics in all fields of business will cause a revolution tion of Innorobo shows this dynamic in Lyon. The ability of public and private players to capi- in its use. Bruno Bonnell has been saying it since 2010: "the robolution is talize on the historical assets of the region also underway!" Beyond Innorobo, the European gathering of service robotics What does the term robolution mean? gives it major leverage: the industrial sector enthusiasts, Lyon is establishing itself as a stronghold of robotic innovation. A robotics revolution: technology, marketing, has always been at the forefront in Lyon. The Interview with Christophe Sapet, of Navya, designer of robotic electric vehicles. use. All robotics techniques can be used in daily industrial past of the truck and the rich fabric of life. Service robotics can help us with our daily auto parts manufacturers create today, on the tasks. Educational robotics offers, for example demarcation between robotics and the auto- in training, already an important pedagogical mobile, a fertile innovative culture. potential in transferring skills. Two concrete examples illustrate the creati- But the robotics process is appearing and being vity and operability that are real assets for developed in a host of new markets to meet the appeal in the international competition: new needs or to revolutionize existing uses. This with regard to training, I have excellent is particularly the case in services such as home resources to develop skills within my company. care for the elderly and traffic security. When it comes to R&D, the competitive cluster It is up to us professionals to take ownership of LUTB-Transport & Mobility System, dedicated these markets in order to develop the overall to mobility issues, has a global reach. competitiveness of the sector. It is an economic challenge: the more efficient we are in designing Who are your competitors in the mobility and building products that make life easier for robotics segment? everyone, the more available and wide-spread When it comes to technological innovation, our service robotics will be. competitors are clearly the United States, while China is our biggest rival in terms of production. How does Navya fit in this ambition? Not surprising, is it? France has recognized discri- Navya's ambition started with a simple fact: minating strengths: the pool of expertise from the 90% of all traffic accidents are due to human engineering schools, and an industrial sector that error. Our goal is to design robotic vehicles that knows how to develop the innovative high-tech protect life and make it easier while making products that are among the best and the most traffic more secure. innovative in the world, like Airbus and the TGV. To take on this ambition of innovation as an entrepreneur, it means creating jobs, attracting For me, the advantage we have in France is the talents, and benefitting from a favorable quality of our products but the problem is that we environment for this initiative... Lyon knows seem unable to find the talent to market them. how to stimulate competitiveness by giving It is our job to learn how to market our products confidence to entrepreneurs and by creating to prevent our companies from being taken over, favorable conditions to those wishing to work even when we are competitive in both innovation in innovation. and production. That's why we chose to have our presence in Lyon. AFFINITIES 80 VIBRATIONS

What are the main challenges to overcome for the robotics sector? Developing excellence, whether alone or in a group, by creating synergies on different levels, between private and public sectors, between the regions and Europe. Robolution Capital, created by our principal shareholder is in this respect an interesting example: it is an investment capital fund that includes, together with the European Investment Fund and Bpifrance, institutional and industrial players as well as individual investors, and is dedicated to a single sector, service robo- tics. Its ambition and vocation are to identify, finance and support companies that innovate and have potential in all areas of robotics. With this type of model you can create real impulses in the growth sectors by creating solid foundations. This way, the people in the companies can focus their intelligence and energy on projects, technology and business challenges. It's the course of action and the strategic bias of the robolution.

What are the future projects that mobilize the international robotics community? Three major segments comprise the most coveted projects: automated robotic vehicles Company name NAVYA. for mobility, telepresence in service robotics, and obviously humanoid robots. Unfortunately the latter market has been taken over by Japan Founded June 4th, 2014. for lack of investment in Europe. Competition is global and you cannot be everywhere. It is Headquarters Villeurbanne. up to us to do everything possible to remain consistent in order to keep the fields where we Staff 112 employees. 30 more by have a monopoly firmly anchored in France. the end of 2015. That is what we have built in Lyon with funds, an anchor point and a dedicated platform for Business Design and development mobility robotics. of robotic electric vehicles.

And what kind of short-term challenges is Navya facing? Assets One of the few operational The two challenges that mobilize us summarize fleet of vehicles all the "robolution" challenges: first, go fas- in the world. Initial user audits completed. ter by forming a larger team to continue working on the European CATS (City Alternative Transport System) project. It is a challenge in Ambitions Keep a leading position innovation management in order to reach a in automobile robotics critical size. Then experiment with four of our in terms of design Navya vehicles in a real-life situation and help and innovation. users adapt to new vehicles without steering wheel or pedals. It is an appropriation challenge. News Demonstration of the Navya vehicle on place Bellecour in 2013. Launching a vehicle with next generation software at the forefront of technology in late 2014. AFFINITIES 83 82 PERCEPTIONS

" INNOVATION CANNOT BE INVENTED, IT HAS TO BE USEFUL AND EXPERIENCED." FERTILE: CELINE, INNOVATION CONSULTANT " MY LEGS " ALAIN MÉRIEUX " MY IDEA IS SALON DES HURT! " HAS GRANTED TURNING INTO ENTREPRENEURS CHLOE, HOSTESS ME 5 MINUTES!!! " A PROJECT. " FRÉDÉRIQUE, GAËL, 33 AND WITH THE FUTURE LYON RHÔNE-ALPES IDEA CHAMPION IN FRONT OF HIM... 2014 " ALL THIS ENERGY IS REASSURING AND MOTIVATING. " LEILA, STUDENT, LEAVING THE "STARTING A BUSINESS WHEN YOU ARE YOUNG", LVE WORKSHOP

" IT'S CLEAR " HIGH-LEVEL TO ME NOW: CONFERENCES " FRANCHISING ESTELLE, 30, FOUNDER OF ARTY ROOTS IS THE ANSWER FOR ME. " ASSIF, FUTURE BAKER

On June 11 and 12, 2014, the Lyon Congress Centre echoed with the enthusiastic rustle of 14,500 visitors to the Salon des Entrepreneurs: idea champions, business founders, prospective " BUYING A BUSINESS HAD NEVER franchisees, freelancers, business buyers, and young leaders shared their experiences in nearly 100 conferences and workshops CROSSED MY MIND BEFORE... " with leading entrepreneurs and more than 150 partners. A few words from entrepreneurs: AURÉLIE, FUTURE BOSS AFFINITIES 85 84 PERCEPTIONS

RETROSPECTIVE LYON URBAN TRAIL, QUAI DU POLAR, NUITS DE FOURVIÈRE, LYON FREE VTT, DANCE BIENNALE AFFINITIES 87 86 INITIATIONS ICELAND GOOD REASONS TO RUSSIA

SWEDEN LEAVE LYON AND THEN COME BACK

SCOTLAND 115WHERE SHALL WE MEET? Lyon Congress Center th Congress Center November 4 ENGLAND Paris th international IRELAND First European congress on • Pollutec, 26 land stewardship December 3-5 NETHERLANDS GERMANY ONLYLYON'S exhibition of WALES November 5-8 APPOINTMENTS • Bio-Europe Spring environmental • EIBTM trade show Conference equipment, technologies

BELGIUM FOR LATE 2014 - with the Congress Bureau Paris Expo, Porte de and services CZECH Q1 2015: November 18-20 Versailles Eurexpo REPUBLIC March 9-11 December 2-4 TURKEY UNITED ARAB

ONLY 4:21 PM 100% National real estate FLASHEZ POUR RÉSERVER • AUSTRIA in Istanbul EMIRATES • Rhône-Alpes Real Estate TOWARDS • ICCA congress trade show SWITZERLAND • City Scape Abu Dhabi Porte de Varsailles Exhibition with the Congress Bureau at the ADNEC (Abu Dhabi Paris Lyon Congress Center International Association National Exhibition Center) UNITED STATES April 9-12 March 13-15 of Congresses and International trade show Conventions Destinations on investment and real LIVE FROM November 1-4 BUT ALSO… ITALY from Lyon estate development LYON! April 21-23 • Fête des Lumières TOWARDS SPAIN Water Class Factory & CORSICA OnlyLyon events • Energy Class Factory December 5-8 abroad • Barcelona Land: Quality FRANCE of Life SIMI, business real professional trade show PORTUGAL BARCELONE TURKEY A few getaways with • DOMINICAN SPAIN ISTANBUL at the CosmoCaixa science estate trade show REPUBLIC LAND : direct connections QUALITY OF LIFE ILES ICCA CONGRESS from Lyon museum CANARIES WHAT SHALL WE DO? EIBTM SHOW conferences at TOWARDS MADRID the rhythm of the arabesques of Istanbul Splits between classical the London Jazz Festival. JAPAN Improvised departure DIRECT GETAWAYS and the Hellenistic and avant-garde on charms of cities in ruins. stage of the international between November FROM LYON festival Madrid en Danza, 14 and 23, thanks to daily MOROCCO TUNISIA Departure from the Lyon-Saint Exupéry airport which stretches out from connections via th on November 8 November 3-23. Daily flights the Eurotunnel (via Paris). at 5:35 pm, return 3 days from Lyon to join the dance GENEVA TOWARDS ALGERIA VIENNA later at 7:20 pm. at any moment. th CAPE VERDE Flying start for the 85 Waltz of presents in the edition of the International lighted alleys of the Vienna DUBAI Auto Show, where the Christmas Market. 10 km on the run for engines hum at Palexpo A magical interlude, opening beginners and experienced BRUSSELS EGYPT from March 5-15. Driver November 18. Departure athletes of the Dubai th. Hollywood dresses Assistance departing from 9:50 am > Return 7:05 pm. Desert Run, December 6 Brussels with an exhibition TOWARDS UNITED ARAB Great start possible Part-Dieu! SENEGAL EMIRATES to mentally undress: VENICE with 5 return flights Glamour, 30's Fashion at CITYSCAPE AMSTERDAM A Venetian holiday per week. the Costume and Lace ABU DHABI A wild New Year's Eve and structured around the museum. Sophisticated spectacular fireworks in the 14th Architecture Biennale. LISBON departure on Wednesday, spotlight of the Amsterdam Direct flight to the previousth Musical detour December 10 from Part-Dieu Light Festival. The rails at century on September 30 in Portugal for a night and fashionable return Part-Dieu extend all the at 8:55 am and return in a of voices and guitars with scheduled for 11:24 pm. AIR TRAFFIC: TOP 5 OF FOREIGNERS way to the Netherlands (via contemporary setting on the show Fado in Chiado. ST nd LONDON Paris) to highlight the Dutch AIRLINE 1 GERMANY at 7:20 pm. Nostalgic rhythms fromnd October 2 8.5 MILLION IN 2013 2ND SPAIN the start, November 22 Swinging between street festivities. (NUMBER OF VISITS RD CONNECTIONS OF FOREIGNERS TO 3 UNITED KINGDOM ISTANBUL at 11:50 am until the return concerts, films and TH 115 PASSENGERS THE TOURIST OFFICE): 4 ITALY Long weekend at the the next day at 2:45 pm. INCLUDING 22 NEW SINCE 2011 (+ 1.3 % COMPARED TO 2012) 5TH USA heart of Turkey to discover AFFINITIES 89 88 INITIATIONS

’’ MUCH REMAINS TO BE DONE TO ATTRACT THE LEISURE TRAVELER! ’’

Encounter with success, which has become a real meeting MAMA SHELTER SERGE TRIGANO, place! We would never have guessed it, given POWER MAMA SHELTER CEO the competition! The seminar business works very well too. 4 LOCATIONS IN FRANCE What are your customers expecting? (Paris, Marseille, Lyon, There isn't really a typical client profile for Bordeaux) and 1 in Istanbul Mama Shelter. It is specific in its curiosity: clients need to be surprised by an atypical The Mama Shelter arrived 156 ROOMS in Lyon in 2013 with its tribe, place, something they don't find in the conven- tional hotel chains or even in upscale hotels. adept to a certain way of life… 2013 TURNOVER: €5.3 M And when they like what we have to offer, they à la lyonnaise! (opening in March) follow us to our different locations and become Why did you choose Lyon as the 3rd city member of the "tribe". That's why we're talking about a "Mama" concept. 91 € average price to open a branch? per room We opened the first Mama Shelter in Paris in 2008. Then, Marseille in second position What are your prospects for the coming years? 81,000 MEALS served happened by chance. The opening of our Lyon since opening branch in March 2013 is of course thanks to the They are not different than those of our city's economic appeal and its reach. But Lyon colleagues in the hotel business: even though 1 DESIGNER was above all our personal favorite! we have a comfortable position in the business traveler segment, there is still much to do to lure Philippe Starck What are your initial assessments a year the leisure traveler: people come more to Lyon 1 ARCHITECT and a half after opening? for work than for pleasure. However, there are lots of interesting things to do and see here. It's URBAN PLANNER They are good as we are ahead of our Cyril Aouizerate calculated perspectives. The Mama concept all about image and a lot remains to be done is liked in Lyon as it is elsewhere: it is neither to make it evolve. The Mama, on its own level, 2 CHEFS a hotel, nor an apartment hotel, but a place contributes a little! Alain Senderens to live where you can of course sleep, but also and Jérôme Banctel work and relax, all in a casual atmosphere. Our location in Lyon's Jean Macé neighborhood has proven successful: it is a generous area, full of life, which corresponds perfectly to the Mama concept. Our biggest surprise is the restaurant's AFFINITIES 91 90 ADDICTIONS

The entrepreneur has been following a twofold entrepreneurial mission, as both director Jean-Michel Aulas of Cegid - his software company - and Olympique Lyonnais. He has led many ambitious and high-ranking projects, notably the Stade des Lumières.

hat do you like about and other European capitals, seems to Lyon? " A personable offer many possibilities to a manager! ’’ LYON, I love the "large European city" feel of it and the city built What are you most proud of? characteristics which I am proud of the values carried by OL Wthat aspect engenders, as well as upon through our training center and the its small town conviviality, and the women’s team. Our training center, friendliness of the people. Lyon is relationships " along with that of Barcelona, ranks IS MY LIFE ’’ not an impersonal city, but rather a highest in Europe. And OL women, the relational city. number one ranking club for women’s football, demonstrates an avant-gardist leave when I founded Cegid but I didn't Why did you come to Lyon, and modern initiative: we are lighting stay away: Lyon held more promise of and why did you stay? the way! It goes to show as well that success. I originally came to Lyon for my studies. women’s values set the bar of success Afterwards, my entrepreneurial life even higher. Along with that I am proud remained focused on the city because... What have you brought to fruition to be at the head of a digital leader I love Lyon! I love to live here. I feel that you could not have done and to support Lyon for the French grounded here. Lyon is a blend between elsewhere? Tech certification. I am also proud that being a major metropolis and a city I could have grown my company Lyon boasts the first multi-activity park small enough that one is able to express in Paris or in another country, but I including an ultra-modern stadium. an ambition by finding their role. deliberately chose to let it grow out Lastly, I rejoice that the values shown I have been able to pursue a twofold of Lyon, as the city has much to offer by OL as well as Cegid's success both entrepreneurial adventure, at the head that other places do not have. But OL contribute to putting Lyon on the map. of a company that I founded, Cegid, is OL and that would not have been as well as a football team, OL. possible elsewhere! A sports team What is the key to succeeding in Lyon? needs an identity and OL reflects the In my own experience, I didn't start out Did you ever want to leave? Lyonnaise identity and values with its with any special privilege: my parents I tried to go to the United States on training methods, inclusion of women, were teachers, literature and math, several occasions, to become more well planned and longstanding ambi- and I am very proud to have succee- open minded, to broaden my horizons, tion, the high rankings of its teams, as ded in a digital field as well as with a but my roots were always stronger well as being high performance and low football club. But solid things are built than my desire to leave, and there was profile at the same time. Lyon, with its with elbow grease and imagination, too much on the table. Of course, I did location - near the mountains, the sea, thanks to Lyon.

LYON IN ONE WORD ? MAGNIFIQUE AFFINITIES 93 92 ADDICTIONS Lyonnais in heart and soul, Dominique Damoy and Céline Paravy-Atlan have been working in the world of communication for the past twenty years. One very hands-on and the other a strategy expert, they combined their talent and passion in order to create their first company in Lyon in 2013: MAPIECE, an innovative concept for locations dedicated to corporate tourism and events.

yon, a vocation? Lyon has a capacity to help new talents another location in Lyon, in other French Céline Paravy-Atlan: Yes, emerge, and to accompany initiatives. cities or why not even abroad? We have to in the sense that we were Everything that moves, everything that take the time to think about it, even if the born into it! As far as I am is different awakens interest, and that is beginning has given us a burst of energy! concerned, I did seek em- very encouraging. I often say that Lyon Lployment in other cities in France after created MAPIECE. How do you see Lyon in 2020? I graduated, but it just happened that C.P.-A.: Like a beautiful young lady the first job that I was offered, and Concretely, how did the Lyonnais growing up! The city does need however accepted, was in Lyon. Maybe it was a ecosystem help you? to be careful: it needs to keep an eye sign? I haven’t left Lyon since. C.P.-A.: Technically, we didn't call upon on the large corporations in the region, Dominique Damoy: It is true that I built its help during the creation phase. Our cultivate its allure but also leave a place my career in Lyon. My foreign clients project was already clear and "tied for smaller structures... I also see it like a caused me to travel outside of Lyon, with a bow”, we didn't need help at handsome couple that is walking hand but I never left my base camp! that stage. in hand and shows commitment and D.D.: It is now, during the development goodness towards each other. Why did you found your first phase, that we work closely with the D.D.: Between now and 2020 company in Lyon? Chamber of Commerce and Industry, Lyon will have completed its C.P.-A.: It just seemed natural to us. for example by applying for Novacité transformation. No one knows First of all, because we feel that there certification or by benefiting from the whether the road is going to be is a real need in business tourism, with valuable advice of its Entrepreneur straight or curvy and what the final the presence of corporate headquar- Network. result will be. One thing is certain, ters and a dense entrepreneurial land- the secret Lyon will be a thing of the scape. Secondly, because in Lyon we What left the strongest impression past. The city needs to be careful to have a real network of active contacts. on you during this first year? not uncover itself too quickly and to It seemed easier for us to launch our C.P.-A.: Certainly the human factor. All of work on the meaning that it wants to give to this transformation. "Between now and 2020 the secret city of Lyon will be What are your preferred locations? a thing of the past. Lyon needs to work on the meaning C.P.-A.: I recently discovered the Café Sillon, that it wants to give to its transformation." in the 7th arrondissement and I never get tired of its creative dishes and outdated idea in a city that we know well, espe- the entrepreneurs that came to see us, bistro charm. The Vavro and Co wine cellar cially since we decided to create a new ready to lend a helping hand, spontaneously also has its hidden treasure… On a more concept for a corporate hotel, with a shared addresses or contacts. general note I love to wander and take in warmer, more welcoming feel. It's stunning! the redeveloped banks of the Saône. It is D.D.: It is also a city that we love, D. D.: We felt so much cohesion around us, truly aesthetically pleasing, with a warm and where we feel good. The city has closeness, even from our clients. It turned and inviting atmosphere. Céline Paravy-Atlan and Dominique Damoy been very generous with us on this out to be easy for us to join this large D.D.: For my part, I love the city center. journey. In the line of the ONLYLYON entrepreneurial family. Being from Lyon I need to breathe its air on Saturday concept of which we are both am- certainly simplified our "adoption". afternoons, and shop the crowded streets. bassadors, we really want to bring The transformation of the Brotteaux this new concept to Lyon. How do you see the future of this neighborhood is also a true success. adventure? It brings a great quality of life with a How does Lyon welcome C.P.-A.: We loved this beginning so much different, Dolce Vita-like atmosphere. entrepreneurial projects? that we are already thinking about how ’’ IN LYON ANYTHING C.P.-A.: It welcomes entrepreneurship. we can do it again. Anything is possible: THAT IS DIFFERENT AROUSES INTEREST ’’ LYON IN ONE WORD? C.P. A. PROMISES D.D. HEAVENLY AFFINITIES 95 94 ADDICTIONS

Vincent Lotteau, doctor in immunology, runs an infectious diseases research laboratory at Inserm. He decided to found his start-up Enyo Pharma in Lyon. It was a choice based on anything but chance...

ou are originally creation of the Lyonbiopôle competi- Would you have been able to conduct from Paris, so what tive cluster, or more recently the Lyon your career in research as well as that circumstances brought Gerland Biodistrict, which positions the of a business owner elsewhere? you to Lyon? area as an international health industry It is difficult to say… But it is very clear that I moved to Lyon after research hub. There was a very strong the necessary professional ecosystem having spent some time in the United shared desire to build these bridges, exists here. Also, on a personal level, a YStates, at Harvard University and in even to the point that we received high quality of life is very important to San Diego. Then I returned to France, funding from Lyonbiopôle / FUI (Single me. Lyon meets my expectations when it first Paris and then Rennes, before Interministerial Fund) or through a comes to this subject. I am very sensitive moving to Lyon 14 years ago. public-private partnership with the to architecture and my visual environ- technological research institute ment, and I never get tired of discovering How did you perceive Lyon back BioAster. It is in this context that, while the historic heart of Lyon, the banks of the then? And today? remaining at the head of the Inserm Saône, and the gourmet yet often very The city of Lyon has undergone a laboratory, I founded my start-up affordable dining. complete transformation in my Enyo Pharma, with the goal to develop opinion. I am referring of course to urban development but also, particu- larly for me professionally, to the Lyon " The Lyon research community rises to a very high research ecosystem. Industry relations standard, whether we are speaking of scientific have changed dramatically, the field laboratories, industry, or SMEs that focus on has opened up. Until just a few years innovation. " ago, researchers and manufacturers functioned in two very separate spaces. It was very difficult to build a connection medicine able to combat severe viral How do you see Lyon 10 years from with the manufacturers in order to ap- infections such as serious flu viruses or now? plying the knowledge generated by the Hepatitis B. As an international reference in research researchers. Today interaction between and innovation. Lyon is capable of the research culture and industrial What is your take on research in Lyon? competing with a city like Barcelona, practices is very healthy and creates It is of very high quality and receives for example, with the added advantage common values. international recognition, whether of its geographical location. Its image from academic laboratories, major has changed: the former international How can you explain this evolution? industrial and SMEs that are highly reputation as a busy and cold working It has been a progressive change in innovative regarding health / city is giving way to reveal a city that is Vincent Lotteau mentality. Certain programs also biotechnology; this is a feature open, friendly, vibrant, able to boast a played an accelerating role, such as the of the area. great quality of life! ’’ IN LYON KNOW J J J LYON IN ONE WORD ?

HOW RHYMES J

J

J ADVANTAGES! WITH KNOWING J HOW TO LIVE ’’ J AFFINITIES 97 96 ADDICTIONS

Leonard Slatkin The internationally renowned conductor is the Music Director of the Orchestre National de Lyon since 2011. He holds the same position at the Detroit Symphony Orchestra. Since his debut in 1974, he has conducted the major orchestras of North America, Europe and the Far East...

nder what circumstances repertoire and, both musically and from classical to pop via film music. ’’ IN LYON, did you come to Lyon? technically, the ONL has improved. I never feel limited in my choice of I started conducting the programs for the season. I just wish Orchestre National de What have you done in Lyon of which sometimes that our Auditorium were Lyon a long time ago. Over you are particularly proud? a bit smaller: at times it is difficult to Utime, I led the orchestra on a more I think we have preserved the French interpret certain pieces of music in such regular basis, as guest conductor. heritage - repertoire and way of playing a volume. ALMOST And then, about six years ago, I was - with regard to classical music. asked to take on the position of Which places do you particularly Music Director. enjoy in Lyon? My wife and I live in an apartment What did you like from the start... " The city is very overlooking the Rhône, across from EVERYTHING and what did you hate? the University. I love getting up in I immediately liked the lifestyle. vibrant and alive, and the morning and simply enjoy the On one hand, the city is very vibrant at the same time, it has wonderful view. Of course the old and alive, and at the same time, it has a quarters are fantastic and it seems relaxed atmosphere, as in a small a relaxed atmosphere, that there is always something new SEEMS village. People seem to know each as in a small village." to discover. It can be a restaurant, a other. What I don't like, but it is not wine shop, a gallery or a traboule that unique to Lyon, are the strikes! had remained secret... What were you able to do here What do you prefer in this city? that would have been impossible If you had to associate Lyon with POSSIBLE ’’ You can stroll through a small street, elsewhere? and decide that you're a little hungry. a piece of music, what would you For me, given the fact that I studied You have every opportunity to treat choose? orchestra conducting with a French yourself to a great meal. Often the Ravel, L’Enfant et les sortilèges (…) professor, it seemed possible to me to best restaurants do not look very This is a work in which almost every- offer this ensemble all that he taught special and yet...In Lyon, food has a very thing seems possible, like in this city. important role. me. In some respects, it was possible to really focus on the major French What song would you hum for Lyon? What goal did you have in mind composers, something that isn't done It might seem strange, but it would be coming to Lyon? Did you achieve it? anywhere else. “In the wee, small hours of the morning”, Musicians should never have a goal, a song by Frank Sinatra. If you replace just an idea of progressing. I think that What would you have liked to do that “her” by “Lyon”, it expresses the feeling since I took over the music direction you haven't achieved? I have for this city, that I really miss at the ONL, we have browsed a vast The ONL can play almost anything, when I'm not there.

LYON IN A SONG? IN THE WEE SMALL HOURS OF THE MORNING FRANCK SINATRA

“In the wee small hours of the morning,While the whole wide world is fast asleep,You lie awake and think about the girl and never, ever think of counting sheep.

When your lonely heart has learned its lesson,You'd be hers if only she would call, In the wee small hours of the morning, at's the time you miss her most of all.” I LLUSTRATI ONS 99 98 KADDINGTON

GÔNE TITI VINYL CUIR

DECEMBER 8TH JULY 14TH NOTRE DAME VOTRE DAME

CONTACTS STAFF Director of Publication: Rédactors : Artistic Direction: Publisher: ADERLY GREATER LYON LYON TOURISM ONLYLYON Benoît Quignon Marie Lavillaine Saentys Grand Lyon & CONGRESS Anne Joly Econ omi c Economic and 33 (0)4 2 40 5 5 Editor-in-chief: Translation: Printing: Cécile Villard development agency international 33 (0)4 2 6 6 www.onlylyon.org Quentin Bardinet Roelien Gorter FOT Aurélie Onnis Samantha Villenave ZAC Satolas Green for the Lyon region development delegation www.lyon-france.com Concept: Laurent Coppin Pusignan - 69881 Meyzieu 33 (0)4 2 40 5 50 33 (0)4 3 1 2 6 J’ articule www.investinlyon.com www.business. PHOTO CREDIT: © Item Corporate © www.b-rob.com © Thanh Nguyen - La Cuisine du Web © Item Corporate - Henri Granjean © Axéléo © Luc Lessertisseur greaterlyon.com © La Cuisine du Web © Luxigon © Dietmar Feichtinger Architectes © Atelier Thierry Roche and Associés © Solvay © Item Corporate - Bertrand Gaudillère © Publicis Activ Lyon/Shira © Asylum © Jérôme Michaud – MRC Production © Muriel Chaulet/Ville de Lyon © Bibliothèque Municipale de Lyon, Fonds chinois © Le Fotographe © Gilles Reboisson © Gaelle Tyczinski © Francis Amiand © Stéphane Guiochon © Pascal Muradian © Vincent Lotteau © David Duchon-Doris © Guillaume Perret © Pollutec ILLUSTRATIONS CREDIT: Arnaud Vacher/Saentys - Kaddington NUITS SONORES: Nuits Sonores 2009, AntiVj, Marché Gare. Photo: Brice Robert - Nuits Sonores 2014, Halle Girard. Photo Item Corporate - Nuits Sonores 2010, Marché Gare. Photo: Denis Chaussende - Nuits Sonores 2014. Photo Item Corporate THIS MAGAZINE IS BROUGHT TO YOU BY