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Claritas P$Ycle Premier Segment Narratives 2019

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Claritas P$Ycle Premier Segment Narratives 2019 CLARITAS P$YCLE PREMIER SEGMENT NARRATIVES 2019 P$YCLE® Premier is a registered trademark of Claritas, LLC. The DMA data are proprietary to The Nielsen Company (US), LLC (“Nielsen”), a Third-Party Licensor, and consist of the boundaries of Nielsen’s DMA regions within the United States of America. Other company names and product names are trademarks or registered trademarks of their respective companies and are hereby acknowledged. This documentation contains proprietary information of Claritas. Publication, disclosure, copying, or distribution of this document or any of its contents is prohibited, unless consent has been obtained from Claritas. Some of the data in this document is for illustrative purposes only and may not contain or reflect the actual data and/or information provided by Claritas to its clients. Copyright © 2018 Claritas, LLC. All rights reserved. Confidential and proprietary. Table of Contents Product Overview.....................................................................................................................................................1 What’s New ...............................................................................................................................................................1 Methodology .............................................................................................................................................................2 Assessing the Role of Income Producing Assets ................................................................................................... 3 P$YCLE Premier lifestage groups ........................................................................................................................3 Interpreting Claritas P$YCLE Premier Demographics .......................................................................................5 Younger Years (Y) ...................................................................................................................................................5 Y1: Upwardly Mobile ........................................................................................................................................................ 5 Y2: Metro Mainstream ..................................................................................................................................................... 6 Y3: Fiscal Fledglings ....................................................................................................................................................... 6 Family Life (F) ..........................................................................................................................................................7 F1: Flourishing Families ..................................................................................................................................................7 F2: Upscale Earners .........................................................................................................................................................7 F3: Mass Middle Class .................................................................................................................................................... 8 F4: Working-Class USA .................................................................................................................................................. 8 Mature Years (M) .....................................................................................................................................................9 M1: Financial Elite ............................................................................................................................................................ 9 M2: Wealthy Achievers ................................................................................................................................................... 9 M3: Upscale Empty Nests ............................................................................................................................................ 10 M4: Midscale Matures .................................................................................................................................................... 10 M5: Retirement Blues ...................................................................................................................................................... 11 P$YCLE Premier Segment Narratives .............................................................................................................. 11 01 The Wealth Market .................................................................................................................................. 12 02 Business Class ........................................................................................................................................ 12 04 Golden Agers ........................................................................................................................................... 13 05 Capital Accumulators .............................................................................................................................. 14 06 Big Spenders............................................................................................................................................ 14 07 IRA Enthusiast ......................................................................................................................................... 15 08 Savvy Savers ........................................................................................................................................... 15 09 Booming Nests ........................................................................................................................................ 16 Copyright © 2018 Claritas, LLC. All rights reserved. i 10 Leasing Luxury ........................................................................................................................................ 16 11 McMansions & Merriment ...................................................................................................................... 17 12 New Money .............................................................................................................................................. 17 13 Ready, Set, Retire! .................................................................................................................................. 18 14 School Daze ............................................................................................................................................. 18 15 Family Funding ........................................................................................................................................ 19 16 Equity Earners ......................................................................................................................................... 19 17 Leisure Land ............................................................................................................................................ 20 18 Leveraged Life ......................................................................................................................................... 20 19 Fiscal Rookies .......................................................................................................................................... 21 20 Home Sweet Equity ................................................................................................................................ 21 21 Comfortably Retired ................................................................................................................................ 22 22 Early-Bird Specials .................................................................................................................................. 22 23 Value Seekers.......................................................................................................................................... 23 24 Work Hard, Play Hard ............................................................................................................................. 23 25 Annuity Street .......................................................................................................................................... 24 26 Pensions & Ports ..................................................................................................................................... 24 27 Khakis & Credit ........................................................................................................................................ 25 28 Loan Rangers .......................................................................................................................................... 25 29 ATM Nation .............................................................................................................................................. 26 30 Daily Grinders .......................................................................................................................................... 26 31 Online Living ............................................................................................................................................ 27 32 Credit Country .......................................................................................................................................... 27 33 Generation Save .....................................................................................................................................
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