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[email protected] The Daily News of TV Sales Friday, April 27, 2018 Copyright 2018. NIELSEN IS TESTING THE NANO METER IN THE U.S. PROMISES TO ALLOW FOR BIGGER TV PANELS ADVERTISER NEWS It’s been more than a year since Nielsen announced Is Pepsi about to increase their ad budget? The maker it would bring the so-called nano meter to the market. of Pepsi, Mountain Dew and Gatorade says that its CEO Mitch Barnes says as the ratings company makes marketing spending is not adequately keeping pace with progress on transforming its operations it’s begun bringing Coca-Cola, according to Ad Age. Its executives pledged to the technology into the market. “We’re making great pump more money into the soda business after its North progress with the rollout of our new metering technology, American beverage unit delivered its third straight quarter the nano meter, which is already live in Sweden and in the of disappointing results.....Meanwhile Muhtar Kent, the testing phase in the U.S.,” he said Thursday. But chairman and former CEO of Coca-Cola, told how soon it moves beyond a test will depend on an audience at the Beverage Forum in Chicago how long it takes for the Media Rating Council that for nearly a century, Coke essentially relied to review and accredit the data that comes from on its namesake brand. But during the past three the nano meter.