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Nielsen Is Testing the Nano Meter in the U.S

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Nielsen Is Testing the Nano Meter in the U.S www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Friday, April 27, 2018 Copyright 2018. NIELSEN IS TESTING THE NANO METER IN THE U.S. PROMISES TO ALLOW FOR BIGGER TV PANELS ADVERTISER NEWS It’s been more than a year since Nielsen announced Is Pepsi about to increase their ad budget? The maker it would bring the so-called nano meter to the market. of Pepsi, Mountain Dew and Gatorade says that its CEO Mitch Barnes says as the ratings company makes marketing spending is not adequately keeping pace with progress on transforming its operations it’s begun bringing Coca-Cola, according to Ad Age. Its executives pledged to the technology into the market. “We’re making great pump more money into the soda business after its North progress with the rollout of our new metering technology, American beverage unit delivered its third straight quarter the nano meter, which is already live in Sweden and in the of disappointing results.....Meanwhile Muhtar Kent, the testing phase in the U.S.,” he said Thursday. But chairman and former CEO of Coca-Cola, told how soon it moves beyond a test will depend on an audience at the Beverage Forum in Chicago how long it takes for the Media Rating Council that for nearly a century, Coke essentially relied to review and accredit the data that comes from on its namesake brand. But during the past three the nano meter. “Our clients will have access decades, it expanded to 550 brands — more to what those data look like and get a chance to than 20 of which have sales topping $1 billion weigh in,” Barnes promised. annually. And growth will likely come from three The nano meter is marginally smaller, cheaper areas — traditional ready-to-drink beverages; and faster to install in a panelist home (see a side-by-side improvements to encourage consumption at places such comparison HERE). More importantly it’s also built to be a as foodservice or c-stores using devices like its Freestyle wireless system with a cloud-based infrastructure that the or Arctic Coke machines; and at home where growing company hopes will not only improve the quality of the data demand for choice and convenience will give people more but also improve panel cooperation. Nielsen says it should of an incentive to create their own products....Chipotle’s also make it cost-effective to increase the size of television shares rose more than 10% this week after the company panels. They had originally expected to roll out nano meter reported stronger-than-expected first-quarter profits and to U.S. panels last year but that timetable slipped. sales. Revenue increased 7.4 percent, to $1.1 billion, while Speaking to analysts, Barnes said that while audience same-store sales rose 2.2 percent — driven by a 4.9 percent measurement remains a “first priority” for Nielsen it is rise in prices. The number of transactions fell slightly. Net also investing in audience analytics. Earlier this month profits rose 29 percent, to $59.4 million....Vitamin chain he said they began integrating Gracenote’s Smart TV GNC plans to close approximately 200 stores in 2018 data with Nielsen’s TV ratings data to provide deeper as it continues to turn around its business. That number viewing analytics for clients. “This gives programmers could increase or decrease depending on GNC’s efforts and advertisers the ability to make real-time data-driven to either renegotiate some leases or find other relocation decisions to grow their audiences,” Barnes said. opportunities, according to filings with the Securities and Barnes explained that Nielsen’s TV ratings business is Exchange Commission. GNC has 3,385 locations in the furthest along in its transformation compared to the rest of U.S. and Canada...Tractor Supply Co. posted solid sales the company. “As audiences have continued to fragment and earnings during the first quarter. The company reported over the past several years, we’ve been investing and net sales of $1.68 billion, up 7.6% from the first quarter last innovating to move beyond our historical focus on year. Comparable store sales increased 3.7%, a much- traditional TV to provide high-quality measurement across improved performance compared to a decrease of 2.2% all viewing platforms and distribution channels in order in the prior year quarter....Nintendo expected big things to secure Nielsen’s position,” he said. The biggest focus after launching Switch in March of 2017. A year later as has been on its Total Audience Measurement system that its fiscal year wraps-up the company reports $9.6 billion in tracks viewing across various platforms. revenue. Profit for the fiscal year hit $1.6 billion, which is But Nielsen certainly isn’t playing favorites. The company a mind-boggling rise of over 500% year-over-year....When is also working to make its Digital Ad Ratings the currency comparing a basket of 117 items at several grocers, Barclays for online buying and selling including metrics such as found that Walmart’s “fresh” items were 6.6% cheaper than viewability, fraud direction, and duration weighting of video Kroger’s, compared to Kroger’s 3.6% price advantage impressions. Barnes said those capabilities will put digital a year ago. In a comparison of 130 natural and organic “on a level playing field with TV” by enabling buyers and products, Barclays found that Sprouts Farmers Market sellers to transact with the same level of confidence as had overtaken Kroger in natural and organic perishables they have with TV sales reps. “The key takeaway here is pricing, gaining a 2.4% advantage. Sprouts had an even that Nielsen measurement will be used as the currency for larger advantage in produce, with prices 25.5% cheaper both linear and dynamic ads,” he predicted. “This is true than Kroger’s. Barclays also examined prices at Whole currency grade cross-platform measurement.” Foods and found the grocer to be narrowing the price gap (Continued on page three) with Kroger. NETWORK NEWS AVAILS On Monday, May 21st both of ABC’s competition shows WCAX in Burlington, VT is looking for its next Local will air their season finales and announce the winners for Sales Manager. This rare career opportunity is for an the season. At 8 PM (ET) that night, Dancing with the experienced sales professional who can work with their Stars will announce the winners of the first-ever all-athletes team of AEs to develop new business, grow existing edition of the show. The season finale of ABC’s reboot of business, and produce revenue American Idol will air at 9 PM (ET) with the announcement results across key broadcast of this season’s winner of the singing competition……Now and digital platforms. The ideal that Once Upon a Time is ending its seven-season run on candidate will have five years ABC, the show’s executive producer/director has signed an of media sales experience. Proficiency with Wide Orbit, overall deal with the studio that produces the show. Steve Power point, and Excel required. Management experience Pearlman has entered a two-year deal and Google AdWords Certification a with ABC Studios to executive produce plus. CLICK HERE to apply. No calls and direct drama series for the studio, please. EOE. in addition to developing new projects 9NEWS Denver (KUSA & KTVD-TV) for television and digital platforms. In Don’t forget to leave your a TEGNA Media Company, seeks an addition to his work on Once Upon clocks alone this Sunday. Integrated Account Executive. The a Time, Pearlman was the executive ideal candidate will showcase strategic producer of the ABC Signature series and entrepreneurial expertise by Dead of Summer for Freeform and building collaborative relationships and Once Upon a Time in Wonderland for providing customer solutions through ABC……The freshman season finale of Conan O’Brien an integrated suite of media platforms, the NBC show Good Girls will air on including television, Internet, mobile Monday, April 30th at 10 PM (ET) while the season finale and other emerging products. The Integrated AE will use a of the NBC’s sitcom Superstore is set for Thursday, May consultative selling approach to build relationships. CLICK 3rd at 8 PM (ET) followed by the season finale of A.P. Bio HERE to get more info or to apply now. We are a drug free, at 8:30 PM (ET). Champions will complete its season at EOE employer committed to a diverse workforce. 9 PM (ET). A two-hour edition of Chicago Fire will wrap WSMV-TV Nashville, TN is searching for a talented up the season of the NBC drama on Thursday, May 10th Digital Sales Manager who can inspire a team to learn and at 9 PM (ET) with Chicago PD’s season finale airing on sell new products, achieve revenue budgets and provide Wednesday, May 9th at 10 PM (ET). Fox will conclude clients with superior results. Candidates the first season of LA to Vegas on Tuesday, May 1st at 9 must possess extensive knowledge of PM (ET) with the season finale of Last Man on Earth set and be able to communicate the benefits for Sunday, May 6th at 9:30 PM (ET). Lethal Weapon’s of station websites, apps and emerging season finale is Tuesday, May 8th at 8 PM (ET). CBS will air digital media properties related to the season finale of MacGyver on Friday, May 4th at 8 PM WSMV, as well as the many third party (ET) and Kevin Can Wait’s season finale airs on Monday, platforms available to its customers.
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