Corporate Presentation Tamedia We help you make sense of an increasingly complex world with a wide range of perspectives and by offering structure and choices to our customers.
April 2019 The history of Tamedia The Tages-Anzeiger, successfully founded in 1893 The first newspapers – from today’s perspective – published at the beginning of the 17th century. In 1893, Wilhelm Girardet, a publisher, sets up the Tages-Anzeiger together with editor Fritz Walz. On 2 March, the first issue is published, the 46’000 copies distributed free of charge for one month. After this period, still 25’000 substribers are counted. A subscription costs 50 rappen a month at that time. The history of Tamedia Growth in the 20th century and initial public offering The company continues to grow through takeovers – like for example 1933 the Schweizer Familie –and in- house developments – like for example 1987 the SonntagsZeitung. The printing facility in Zurich opens in 1984, the one in Lausanne in 1989, and Berne in 2005. On 2 October 2000, the company goes public with a new name, Tamedia AG. The history of Tamedia Mergers and takeovers in the new millennium Starting in 2003, Tamedia will gradually participate in 20 Minuten. In 2010, Zürichsee-Zeitung and Zürcher Unterländer join Tamedia, Der Landbote follows in 2014 and Basler Zeitung in 2018. In 2007, Tamedia merges with Espace Media Groupe, Berne. In 2011, Edipresse Suisse and Tamedia merge their businesses as previously announced in 2009. The history of Tamedia Investments and reorganisation of advertising market Tamedia's advertising market organisation is fundamentally restructured in 2016 and operates under the name Tamedia Advertising since then . Outdoor advertising was added in 2018 when a majority interest in Neo Advertising was acquired. Tamedia acquired Goldbach in 2018, further consolidating its position on the Swiss advertising market. The history of Tamedia New digital business segments since the mid-90s As of 1996, newspapers start to launch their news platforms, the classifieds platforms follow in 1997. The investments in digital platforms - for example Homegate as the first - start in 2008, JobCloud in 2012, Tamedia is able to participate in Tutti step by step from 2013, Ricardo follows in 2015. In 2014, Tages-Anzeiger and Der Bund introduce the first payment model, others follow gradually. The Tamedia group at a glance Regional titles in French speaking Switzerland, and weekend Tribune de Genève 24 heures Le Matin (Online)
Le Matin Dimanche
Page 8 The Tamedia group at a glance Regional publications in Greater Basel and Greater Berne Basler Zeitung
BZ Berner Zeitung Der Bund * *
Page 9 * participations The Tamedia group at a glance Regional publications in Greater Zurich, and weekend Tages-Anzeiger SonntagsZeitung
Der Landbote Zürichsee-Zeitung Zürcher Unterländer
Page 10 * participations The Tamedia group at a glance Commuter titles in Switzerland and abroad 20 Minuten / 20 minutes / 20 minuti *
L’essentiel (LU) * BT/MetroXpress (DK)* Heute (AT) *
Page 11 * participations The Tamedia group at a glance Special investors’ interest and magazines Finanz und Wirtschaft Bilan
Schweizer FamilieDas Magazin TV magazines
*
Page 12 * participations The Tamedia group at a glance Titles for women, lifestyle, fashion and art Annabelle Fémina
Tribune des Arts Encore
Page 13 The Tamedia group at a glance Classifieds and market places in Switzerland and abroad Homegate & Immostreet Ricardo Autoricardo *
JobCloud, mit Karriere (AT) * Tutti Tradono & Trendsales (DK)
Page 14 * participations The Tamedia group at a glance Online participations in all parts of Switzerland Olmero & Renovero Doodle Starticket
Zattoo Helpling *
Page 15 * participations The Tamedia group at a glance Three print centres in three major economic areas
3 printing machines with 3 printing machines from 4 printing machines with a total of 72 pages different manufacturers a total of 96 pages Nightly print run of about Nightly print run of about Nightly print run of about 500,000 newspapers 400,000 newspapers 1 million newspapers
Page 16 The Tamedia group at a glance … advertsing and user markets and central services
Tamedia Neo Human IT and Advertising Advertising Resources technology Finances Real estate Goldbach and manage- Controlling ment Customer Corporate Marketing Legal Contact communi- User services Center market cations Reader Develop- Market market ment and research services projects
Page 17 The Tamedia group at a glance 3’700 employees in Switzerland and abroad
Tamedia employs a staff of 3’700 with some Most Tamedia employees work in Basel, Berne, 3’500 full-time posts in more than 260 functions, Geneva, Lausanne, Winterthur, Zug, and including 60 interns and 60 apprentices, about Zurich. However, we also have staff members at 1’500 women and 2’200 men make up the total sites in Austria, Denmark, France, Germany, workforce from over 50 countries. Israel, Luxemburg, and Serbia.
Page 18 The Tamedia group at a glance Tamedia in Switzerland
Basel Bülach
Glattbrugg Winterthur St. Gallen Schlieren Zurich Küsnacht Langenthal Wädenswil Editorial offices and online platforms Zug Online platforms Regional editorial offices Burgdorf Luzern Advertising market / Goldbach Berne Printing facility Payerne Yverdon Thun Interlaken Bussigny Lausanne Vevey Nyon Aigle Geneva
Lugano
Page 19 The Tamedia group at a glance Tamedia abroad
Kopenhagen
Berlin Düsseldorf Luxemburg Unterföhring (Munich) Editorial offices Salzburg Vienna Online platforms Constance Engineering centres Advertising market / Goldbach Belgrad Valbonne (Antibes)
Page 20 Tel Aviv The Tamedia group at a glance Board of Directors and Management Board of Tamedia
Christoph Brand Classifieds & Marina Marketplaces de Planta Christoph Tonini Pietro Supino CEO Verleger und Präsident Samuel Hügli Andreas Technology & Schulthess Ventures Andreas Schaffner Sverre Publishing Services Munck Michi Frank Goldbach Martin Konstantin Kall Richter
Sandro Macciacchini Finance & Human resources Pierre Lamunière Marcel Kohler Advertising & Serge Reymond Commuter Media Page 21 Paid Media & User Market The strategy of Tamedia What drives us ahead – and where we want to go
Our Mission Our Identity Our Vision We help you make sense of We are proud of our We want to become one of an increasingly complex heritage and keep our eyes Europe’s leading digital world with a wide range of on the world. As media enterprises by 2020, perspectives and by Switzerland’s leading providing strong offering structure and private media group, we journalism, attractive choices to our customers. see digitalisation as the advertising options and foremost opportunity to services. reach new customers and markets.
Page 22 The strategy of Tamedia The leading digital media company in Switzerland
Tamedia is the 66 percent of the Our classifieds and The digital business largest private people in marketplaces and is already generating media enterprise Switzerland are our other online 39.3 percent of our in Switzerland. reading one of interests act sales and 82.3 Tamedia’s papers independently, percent of our EBIT. or magazines and although they 80 percent are complement each using one of its other. online platforms. The strategy of Tamedia Revenue growth 2018 driven by take-overs
2017 2018 EBIT Norm. -28 margin EBIT +4% -7 20 margin 1.011 150 143 974 2017 18.6% 15.5% 2018 13.0% 14.2% -8 Pension costs pursuant to IAS 19 in CHF million Normalised EBIT
-16% -27% -24% 245 206 181 170 132 130
Revenue EBITDA EBIT Net income Revenue and net income in 2018 in CHF millions The strategy of Tamedia Our origins lie in printed newspapers
1′899
477 380 373 325 292 278 239 229
20 Minuten Blick Tages-Anzeiger az BZ/Bund GESLuzerner St. Galler Neue Zürcher ZRZ Zürcher National GES Nordwestschweiz Zeitung GES Tagblatt GES Zeitung Regionalzeitungen GES N GES N
Readership figures for leading dailies in Switzerland, in thousands
Source: MACH Basic 2017-2 CH (including replica if available) The strategy of Tamedia Each editorial office has its own editor-in-chief …
Basler Der Bund Berner Tages- Zürcher Sonntags- 24 heures Tribune de Le Matin Zeitung Zeitung Anzeiger Regional Zeitung Genève Dimanche Zeitungen Title
B. Geiger Tamedia Editorial Office Tamedia Editorial Office German-speaking Switzerland French-speaking Switzerland
Tamedia Domestic, foreign, business, panorama, sports, Domestic, foreign, business, Magazine: culture, knowledge, society, service, digital innovation, research desk sports, research desk Editorial Office Editorial
Editorial Services Editorial Services German-speaking Switzerland French speaking Switzerland Services Editorial Layout, text production, Layout, text production, picture editing, photographers, proofreading picture editing, photographers, proofreading The strategy of Tamedia … but harmonised editorial system and layout
Tamedia Editorial Office & Tamedia Editorial Services
• Automation thanks to new editorial system • News platforms (desktop, mobile and apps) boasting state-of-the-art usability based on user feedback and extensive user tests • New print layout The strategy of Tamedia High capacity printing utilisation due to third-party orders Printing facility Zurich Printing facility Bern
Printing facility Lausanne The strategy of Tamedia Paid dailies are losing circulation …
-48% 231.235 -43% 213.738
-43%
120.716 143.009 122.849 -57% 81.882 93.324 39.924
2008 2018 2008 2018 2008 2018 2008 2018
Trends for paid circulation of selected dailies* from 2007 to 2017 in thousands
Source: WEMF circulation bulletins 2007 and 2017; *including the four largest paid dailies in German-speaking Switzerland which integrated no titles between 2007 and 2017 The strategy of Tamedia … but encouraging performance of paid news platforms
+43% 70.513 65.280 62.245 64.051 59.759 60.749 55.843 55.813 57.366 58.150 52.594 49.245 50.930
Dez.-17 Jan.-18Febr.-18März-18 Apr.-18 Mai-18Juni-18 Juli-18 Aug.-18 Sept.-18 Okt.-18 Nov.-18 Dez.-18
Mobile AboDigital LightDigital Weekend 12 App
Development of digital subscriptions in 2018 The strategy of Tamedia
Digital offers: 43% revenue and 86% EBIT share Marketplaces and Ventures / 2017 2017 2017 Commercialisation Publishing Digital 37% 51% 51% Publishing Print
* 25.0% 23.2% 37.9% 41.0%
7.7% 50.3% 52.5% 33.6% 18.3% 24.8% 8.9% 14.7%
2018 2018 2018 Pro forma revenue share of digital Pro forma EBITDA share of digital Pro forma EBIT share of digital products in per cent products in per cent products in per cent
Employee pension costs pursuant to IAS 19 were allocated per segment, based on the headcount The strategy of Tamedia
Classifieds with outstanding results In CHF millions
153 2017 2017 2017 90 170 50 35 6
-3 95
46 40 6 2 Revenue EBITDA Revenue EBITDA Revenue EBITDA
EBITDA margin: 56.0 per cent EBITDA margin: 3.9 per cent EBITDA margin: 15.8 per cent Classifieds 2018 Marketplaces 2018 Services & Ventures 2018 The strategy of Tamedia Classifieds & Marketplaces strengthen our data quality
Real Estate Jobs Marketplaces General Car Classifieds
Switzerland's strongest classifieds and marketplaces portfolio plays a key part in the data quality of products from Tamedia Advertising
Page 33 * Participations The strategy of Tamedia 34 Entire advertising range from a single service provider
• Digital out-of-home • Mobile • Online • Radio • Television • Magazines • Newspapers The strategy of Tamedia 35 After merger: Investment in the future of advertising products Goldbach and Tamedia are now in an even better position to identify trends quickly and develop new technologies and advertising forms fast and efficiently
The complementary inventory of Goldbach and Tamedia offers attractive brands in TV, print, online and radio and therefore it is ideal to provide clients with cross-media products from one source in the future
Jointly expand the competitive position, create cross-media advertising products, develop an advertising platform with attractive brands in TV, print, online and radio and expand the out- of-home segment The strategy of Tamedia Increase of performance thanks to new business areas
Classifieds & Paid Media Editorial Services Commuter Media Advertising Ventures Marketplaces
Consolidation of Consolidation of Sales services for Number 1 Moving images Existing potential newspapers printing partners in Switzerland
Consolidation of Internationali- Vertical Third party user Out-of-Home FinTech magazines sation marketplaces market Services Data Individual Management Logistics opportunities
Consolidation Increase The strategy of Tamedia Goal for 2022: we intend to continue growing 1 Continue to stay strong in publishing
2 Expand digital
3 Tap new business areas Thank you for your attention.
Tamedia Corporate Presentation April 2019