Radio Trades Journal

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Calif. Oakland. Or Ian a nave nice e OS.' A Loa St. Harriman *21 t. H 1135 Venice 7:17 CO. IIEIIG 1 E II or. HACH CO,j J. LEO THE WU:STERN NN it CL It. II. Calif. Calif. net re an girt e. a r ' n Angeles, L.a elmeo. I f t era ow 1 Francisco. sa St. Wall 1022 St. immina DI C El. UV St.' O'Farrell 1115 CO. EYHERG II CO. IIERG HEY it CO. J. LEO NSTO J. LEI) Atli- ' cuirriss R.

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Ready NOW 1929 June, Journal Trades Radio & Music Western June, 1929 \\ t .tern Music & Radio Trades Journal

CONTENTS Salt Lake City Prepares to W el - WENTERN come Delegates to Big Con- MUSIC AND vention Trade Show to be the Real Thing 111

RADIO TIRAIPES Collections Made Easy - JOuRNALry Salt Lake City in Story and Pic- tures 19 "ln Behalf of the Western Merchant" Published the Fifteenth of Each Month at 501 Commercial Exchange Treble, Bass and Hum - 57 Building, Los Angeles, California, by Byam Publishing Co., Wallace M. Byam, Marion E. Byam. What Can You Afford to Pay Editorial Offices:San Francisco, N. E. Coe, 1625 Mason St.;Seattle, Salesmen? 72 C. M. Patterson, 503 Lloyd Bldg.;Salt Lake City, FredL. W. Bennett. 235 Hubbard Ave.; Portland, L. Gilbertson, Oregon Journal; Denver, J. R. Doings of the Associations 82 Thompson, 4965 Knox St. Advertising Offices, New York, C. A. Larson. 254 W. 31st St.

ADVISORY BOARD The Publisher's Angle OF PUBLICATION R. T. BAILEY A New Way of Reporting News"Best Sellers." That is the phrase we used. President, Bailey's, Inc. Now other Eastern magazines are doing Spokane, Wash. Beginning with this issue of Westernthe same and using the same phrase. GEO. Q. CHASE Music and Radio Trades Journal you will President. Kohler & Chase In September, we ran a story of a prom- San Francisco. Calif. notice that news and manufacturers' an-inent Western firm. JAMES FLETCHER nouncements are written in a new manner. In November the Fletcher Bros. Music Co. same photographsandpracticallythe Victoria. British Columbia It is similar to the style of news reporting L. E. FONTRON same story appeared in an Eastern maga- Sec.-Treas., Martin Music Co. pioneered by the weekly news magazinezine.In October, we ran a photograph Los Angeles. Calif. Time about three years ago.The success A. G. FARQUHARSON and news story of a very interesting West- Secretary, So. California Music of Time has been phenomenal, due pri-ern character and his store.In April the Trades Association marily to the pointed, honest, story telling Los Angeles. Calif. same photograph appeared in an Eastern WM. H. GRAHAM style of its news. magazine. We have the original negative Hopper -Kelly Music Co. Seattle. Wash. Though not using the style exactly asand the only print.The fact is the writer MRS. S. S. HOCKETT Time does, we have adapted many of itstook the picture with his own camera. Hockett-Cowan Music Co. Fresno. Calif. features and devised a method of handlingThis magazine was given no credit. About ERNEST INGOLD news that we believeisideallysuiteda year ago an Eastern magazine lifted four Ernest Ingold, Inc. San Francisco to trade magazine work.So-called pub -pages bodily.Credit was given inconspic- ROYAL DAYNES licit y,manufacturers' announcements,uously under one cut only.We started President, Western Music & Radio Trades Association have always been the bane of trade paperaction on that and ended with acceptance Salt Lake City. Utah editors.Much of it as it comes from theof an apology. We wish since that we'd A. D. LAMOTTE President, Thearle Music Co. manufacturers is well handled and well taken cash.Like any other publication, we s,,o Diego, Calif. written.Some of it buries a real goodglory in having our articles and ideas ELLAS MARX Elias Marx Music Co. idea or a genuinely interesting news itemlifted, but we like credit for them. Sacramento, Calif. under a superfluity of super -adjectives. W. C. ORTON Orton Bros. Music Co. Some of itis trash.We are re -writingNext Month-Overhead Butte, Mont. much of it in this new style. Unless he is a super -man, no one man's DON C. PRESTON Don C. Preston Music Stores There is no reason why a trade magazineopinion is worth much.Solving a given Bakersfield. Calif. should not be as interesting as any otherquestion, it is not as good as the opinions GENE REDEWILL Redewill Music Co. magazine.We would like to know whatof 25 or 50 men. So we have been making Phoenix, Ariz. von think about this new style. investigations among a great many deal- FRANK SALMACIA Glendale Music Co. ers, talking overhead.What percentage Glendale. Calif. Credit Where Credit is Due should it bear to sales in different classes C. B. SAMPSON Sampson Music Co. We hereby make the prediction that be-and sizes of stores? How should it be dis- Boise. Idaho fore four months have elapsed one of thetributed?Can it be cut without affecting W. W. BRADFORD Knight -Campbell Music Co. Easternradio -musicmagazineswillbesales, and where are the best- places to Denver, Colo. using the same style of news reporting thatslash?One trained business investigator WILL A. WATKIN Will A. Watkin Company we are startinginthisissue. Several and two college students working under Dallas, Texas months ago, when some other magazinestheir professor have been doing a lot of SHIRLEY WALKER San Francisco, Calif. were printing phonograph record releaseswork on overhead.Their findings will be GEO. C. WILL in their entirety, we began printing thepublished in the next issue. . Salem, Ore.

Entered as Second Class Matter January 24, 1928. at the Postoffice at Los Angeles, California. under Act of March 3,1879.$2.00 a year. Western Music & Radio Trades Journal, Vol. X, No. 13.Published monthly at 501 Commercial Exchange Bldg., Los Angeles, Calif. vice-president. first Marx, Ellis dent; presi- Dayneb., W. Royal director; gold, - n Ernest president; vice- second Walker, Shirley right: to Left Association. Trades Radio & Music ern West- the of Officers

given. be last in more organ dividends $25,000,000 than paid mine This will the and construction its building, the of tion ground. above on carried are operations a mining the descrip- interesting and brief recital the During nacle. as ore, of tons of thousands of shipping and blasting Taber- great the in given be will recital organ special the watch can they where Mine a Copper Utah the convention, the of day final the morning, Thursday to taken be will visitors the afternoon MONDAY night. Wednesday held be to ball and quet ban- closing the at members the entertaining for made a night. being is effort special that declares, Daynes President go on out, given no until morning from the dealers the keep will that been has information detailed Although features entertainment prominence. tional and business of days full four provided have members City Lake na- of artists and speakers feature will entertainment Salt and Association, the of Daynes, W. President Day," The Company. Machine Talking Victor the by dered "Registration nated desig- officially 10, June Monday, with Commencing ten- dinner complimentary the comes night Tuesday sinking. of possibility no is spots pure America. of beauty there salt cent per twenty-two than more containing the of one City Lake Salt made have that scenic water wonders the of account On unique. is Lake Salt Great the the of some view to opportunity of plenty given be also in Bathing world. the in floor dance largest the contain will they but world music the in figures prominent the of to new. are said is resort The properties and buildings some by addresses hear to chance a have they will only ago years the of all and three about fire by stroyed Not year. the of standpoint, vacational and business de- was Beach Saltair enjoyed. be will dancing and a from events, interesting most the of one bathing where Lake, Salt Great the on Beach Saltair to prospect in have 10-11-12-13, June Utah, proceed will party the mine the from returning After City, Lake Salt at held be to convention nual continent. American the on feats neering an- sixth the attend who one Association Trades engi- remarkable most the of considered is and year Radio & Music Western the of MEMBERS Delegates Association the Awaits Welcome Royal

1929 June, Journal Trade-, Radio & Music We-itern June, 1929 Western Music & Radio Trades Journal Visitorsto Convention Set For Great Doings

Following Noted Speakers Secured for Convention H. C. Grubbs, Commercial Vice President of the Victor Talking Machine Company, who will speak on the subject of "Present Day Trends in Selling and Merchandising." Dr. Frank A.Rafferty, of the Zenith Radio Corporation, whose subject will be "The Golden Opportunity." Dr. H. T. Plumb, of the General Electric Com- pany, who will tell us something of "What We May Expect in the Future Developments of Radio." C. H. Mansfield, General Sales Manager of the Platt Music Company of Los Angeles, who will J. F. McCoy discuss the subject of 'Selling Radio at a Profit." Speaker at Convention

Ernest Ingold, Distributor Atwater Kent Com- THURSDAY afternoon comes the annual golf tourna- pany of San Francisco, whose subject will be "Re- view of the Music Merchant's Place in Radio." ment.The Country Club, where the tournament will be held is considered one of the best courses in the Aubrey 0. Andelin, of Idaho Falls, Idaho, who country.It is situated at the foot of the Wesatch range will speak on the subject of "The Small Dealer in of mountains, overlooking Parley's, Canyon. The course the Music and Radio Business." is so arranged that nine of the hOles are on a plateau Thomas I. Mercer, of the Bankers Commercial from which cap be had a splendid view of the Great Salt Security Company, whose subject will be "Piano Valley with the Great Salt Lake in the distance.The other half of the course is located in the bottom of Par- and Radio Financing." ley's Canyon where a crystal mountain stream runs E. A. Geissler, of the Birkel Music Company, Los among the fairways.The course is said to be "sporty" Angeles, whose subject will be "Some Essentials and one of the best laid out courses anywhere to be that go to make a Profit or Loss in the Music Busi- found. ness." A large number of prizes have been donated so that Edward C. Boykin, Executive Secretary of the there will be first and second prizes for each foursome National Piano Manufacturers Association.His thus insuring that one-half of the players will receive subject will be "Constructive Piano Advertising." trophies.Mr. B. P. Sibley, who has directed the tournament each year since the organization of the Association, John S. Gorman, Vice President of the Gill- will officiate this year.Dinner will be served during bransen Company, who will speak on "Opportuni- the evening at the Country Club and the plans now in- ties for Success in Modern Merchandising." clude the taking of motion pictures of the players which W. Otto Miessner, Miessner Institute of Music, will be shown at the dinner. whose subject will be "Piano Instruction in the Public Schools." Transportation Facilities I. F. McCoy, of the Atwater Kent Manufacturing Company, who will speak on "The Music Merchant Helps Our Education System." For those who motor to the convention there are splendid highways running in all directions and passing In addition to the above list, there are two or through some of thefinest sceneryinthe country. three other men who have been invited to take part Crack trains on the principal lines of Western America in the program but who have not as yet sent in touch Salt Lake City at convenient intervals while in their definite acceptance and the subjects which addition to the rail service luxurious air transports fly they will discuss. on daily schedule to Salt Lake City from north, south, east and west. Morton Mitchell, Melvin, Mercer, Hall Prentiss, Curry, Pentony, Salmacia Salmacia, Adler, Anderson, Spain Jenkins, Martin, Doran, Van Buell Robbins, Morton, Lacy, Kipler Dundore, May, Ginsburg, Gibbs Pracht, Hopper, Patterson, Leatherby Sibley, Sheref, Curtis, Lucas Marple, Stafford, Williamson, Rydeen Platt, Geissler, Davies, Tucker Tucker, Daynes, Bradford Walker, Uhl, Thompson, 1928 Tournament, Convention in Participated Foursomes Fourteen

1929 une, J Journal Trades Radio & Music Western 8 June, 1929 Western Music & Radio Trades Journal 9

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1111111111111111111111111 11111111111111111111111111111111v grogram of 6 -Western gffusic b radio Grades convention 1- SALT LAKE CITY, UTAH. ...June 10 to 14, 1929 Convention Headquarters ....Hotel Utah

lionday, June 10th Registration Day. Trip by auto bus to the Utah Copper Mine Monday afternoon -3:00 P. M. located twenty-one miles from Salt Lake City. Trip to Saltair Beach on the Great Salt Monday afternoon-after returningLake, including bathing and dancing with from the Copper Mine the compliments of the Salt Lake music and radio dealers. Tuesday, June llth-10:00 A. M. First Session of the Convention. Inspirational Luncheon. A speaker of prominence will be heard and the music Tuesday afternoon -12:30 P. M. and entertainment will be furnished by the Daynes-Beebe Music Co., of Salt Lake City. Tuesday afternoon Second Session of the Convention. Dinner and entertainment provided by the Tuesday night -7:00 P. M. Victor Talking Machine Company complimentary to delegates and dealers. Wednesday, June 12t11-10 A. M. Third Session of the Convention. InspirationalLuncheon. A prominent speaker will take part on the program and Wednesday afternoon -12:30 P. M.the music and entertainment will be furnished by the Glen Brothers Roberts Piano Co., of Salt Lake City. eilnesday afternoon -2:00 P. M. Fourth Session of the Convention. ednesday evening -7:00 P. M. Banquet and Ball at the Hotel Utah. Special organ recital in the Mormon Taber- nacle through the courtesy of the presiding Thursday, June 13th -10:00 A. M.officers of the L. D. S. Church.Senior or- ganist, Edward P. Kimball at the console. Annual golf tournament at the Country Club under the direction of B. P. Sibley, of Thursday afternoon San Francisco, with dinner and entertainment in the evening.

11111 1111111110110111111111111111111111111111111111111111111111111111111111111111111111111110111111111111111111 r, ern Association. Trades Radio & Music have held, is exposition the auspices whose under ciation, West- the of conventions with connection in held be may Asso- Trades Radio and Music States Mountain The that expositions future any for preceedent a establish advantage. possible best the to graph will it that pitch high a such at interest keep to planned phono- and radios of showing the for background fitting is it open is exposition the minute every fact In a it making in spared been not have expense and time phonographs. and sets radio and nature, this of exhibit an staging to adapted ially new the of inspection their following visitors the of ment espec- is exposition, the housing auditorium, large The amuse- the for planned been have features entertaining presented. is industry the of and interesting several exhibits, the to addition In picture interesting highly and instructive an and exhibits, show. phonograph and the among represented are concerns phonograph radio remarkable a hold to going is City Lake Salt that and radio different forty and thirty-five BETWEEN know public the let to chance to left be to is nothing and developed been have stunts publicity unusual Several etc. posters, banners, cards, car of thousands Assured Exhibits Many as well as newspapers the in space considerable use will exposition the of charge in committee the Jennings, Mr. to according announcements, these Amplifying convention. the of sions event. the describing and announcing ses- business upon more the attendance between phonographs literature of pieces thousand five than out send to and radio in designs latest the of all hand first at viewing planning is KDYL, station, broadcasting local the while of privilege the given be will convention the attending newspapers City Lake Salt the by planned are exposition Association Western the of members that means This the featuring color, in pages four including pages, capitol. twenty-four to sixteen from of sections SSPECIAL Utah the to direct Chicago in show national the of close the at exhibits, their transport can manufacturers that so City, Lake Salt to Chicago from service press Show Features Press ex- special a provide to underway now are negotiations that show, the in taken being interest the is great So country. show. the attend the in held ever shows consumer and trade cessful to expected are who visitors of thousands the and tion suc- most the of one to points everything and opening conven- the to delegates the welcome and exposition the the before weeks two out sold was exposition, the of open officially will Utah, of Dern H. George Governor manager Jennings, S. Harold to according space, All state. entire the upon credit flect City. Lake Salt at Association, re- one will that and event, successful truly a exposition Trades Radio & Music Western the of convention nual the making towards perfecting is citizenship entire the an- sixth the with connection in held Exposition graph as plans elaborate the to City Lake Salt of out coming Phono- & Radio Western the in manifesting are dealers reports the from seen be can alone, trades radio the and manufacturers phonograph and radio the iasm to confined not is exposition the in interest the That enthus- tremendous the by evidenced strikingly is event. letter red market, phonograph and radio a as states western a it make to collectively and individually working been eleven the of importance increasing ever HE

je Harolds Exposition at Al Shown Be To Phonographs and Receivers in Latest

1929 June, Journal Trades Radio & Music Western June, 1929 Western Music & Radio Trades Journal 11 Many Large Exhibits toBe Shipped From National Show atChicago Firms Represented List of Exhibitors AMONG the radio sets and phonographs to be ex- Representatives from the various companies manufac- hibited are the following: turing these products will be on hand to explain and Amrad KDYL Broadcasting demonstrate the new sets, so all visitors will have plenty Apex of opportunity to familiarize themselves with all the Kolster Atwater Kent Lyric improvements to be offered during the radio season of Baldwin Speaker 1929-30. Majestic Bosch Philco Bremer Tully Radio Corp. of America All dealers registered at the Convention will be given Brunswick a season pass to the exposition while the small fee of Capehart Automatic Radiotrope twenty-five cents will be charged to the general public. Phonograph Sonora Sparton Eddie Diamond, former Columbia Phonograph well known show man, Crosley Steinite through his connection with Pantages circuit, has been Edison Stewart -Warner placed in charge of the entertainment program of the Eveready Stromberg-Carlson Exposition and he will probably be assisted bysome Charles Freshman Silver -Marshall prominent movie stars so that the visitors from Holly- Freed "U" Electric wood and Los Angeles will be made to feel perfectly Graybar Utah Loud Speaker at home. Great Western Speaker Victor and Zenith

Harold S. jenning-, andthe rommittcein charge of the Trade Show deserve much credit for the undertaking. Itis not an insignificant taskto organize IEi an exhibit of this kind. Itrequires a tremendous amount of hard work and there is always the danger that, through the lack of support of big manufacturers, it may be a flop. Then, too, there is the expense to be considered.Every move costs money and an incredibly large sum must be spent before there isany proof as to whether or not itis coming back.No organization likes to go into the red. This chance must he taken, however. The Mountain States Music & Radio Trades Association tookitand, because of their willingness, visitors are promised a pre -showing of many of the latest setsin radios and phonographs.In fact, Mr. Jennings and the committee, worked up so much enthusiasmamong the big radio and phonograph manufacturers that many of themare going to exhibit their merchandise on the same scale featured at the National Trade Show in Chicago. This speaks well for the Salt Lake City people, and Western Music & Radio Trades Journal realizing the discouraging and heart -breaking work involved takes this opportunity to commend and congratulate Mr. Jennings and hisco- workers for the exhibit. We feel sure that every one connected with the association..ill join with us in this expression. Western Music & Radio Trades Journal June, 1929

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THE COUNTRY CLUB, SALT LAKE CITY Thursday Evening, June 13th This is the Big Wind-up of the Convention. This is the night when everybody says and does the things that they were afraid to do and say during the week. The Sheriff's Office promises protection. Prizes presented.Protect your interest and be there to get your prize- otherwise someone else might take it home.Utah laws are .different. Whether or not you play golf, you are welcome at the dinner.

Fee for Dinner only $5.00 Tickets at the reservation desk. June. 1929 Western Music & Radio Trade.. .1 nal

6th Annual Convention Golf Tournament and Stag Dinner THE COUNTRY CLUB, SALT LAKE CITY Thursday Afternoon, June 13-1:30 P. M. A prize for every other player, good, bad or worse. RULES you stand a 50-50 chance to win a prize! Drawings posted in Utah Hotel, Wednesday evening. U. S. G. A. match play rules and local rules noted on the score card apply. Entries close at 2:00 P. M. Wednesday. If you do not have transportation to the Country Team match.All contestants will be either Club, last bus leaves the Utah Hotel at 12:30 (sharp). on the "Tunes" or the "Discords." Fee does not include luncheon. Play in foursomes.Match play 18 holes- best ball -1 point to the match. Play starts at 1:30-you can get luncheon atiiii Club if you want to. Every player on the winning team receives Course open to The Music Trades all day-you may a prize. "warm up" in the morning. BUT be on the first tee Special prize for lowest gross score. with the other members of your foursome at 1:30 sharp. Handicaps arranged by committee. Fee for Tournament only - Tickets at the reservation desk. - $5.00 Fee for Dinner only $5.00 Fee does not include luncheon or caddy. Pi Western Music & Radio Trades Journal June,1929 Prompt Collections Made Easy By T. J. MERCER Vice President and Western Mgr., Bankers Securities Co., Inc.

"Sell 'em! Sell 'em! Sell 'em!" Keep an attractive store. Pick good lines and buy carefully. Advertise consistently and persistently. Arrange attractive displays. Develop good sales organizations. Pepthemup with new ideas. Canvass. Get the people in. Give them terms. Get the names on the dotted line. Get the volume. "Sell 'em! Sell 'em! Sell 'em!" But is that all?

IiiLliE is great zest in selling goods.Itis the for the past year.He has his mark set for two per cent. interesting, the spectacular side of the game. Lawsuits? No. Repossessions? Yes, occasionally, but We all get inspiration from stories of sales not until the customer has proven to be a mistake in the work, of merchandising, of the men who put it first place, and there are some such as every merchant over in a big way individually and collectively in sell- and salesman will admit. ing goods. Who is he and how does he do it?I won't answer the But how many of us take an interest in the stories that first, because he is modest and also because he is happy really establish the degree of success of an establishment. where he is, in a business whose big boss believes in the Here is one I heard the other day; not only heard it importance of collections, not spasmodically but as a but saw the evidence to support it. permanent thing.As to the answer to the second ques- A merchant with$141,000of instalment balances on tion, how does a successful salesman do it?How does his books had nothing more than forty-five days past anyone make a success of anything? due;$263more than thirty days past due;$742fifteen to thirty days past due, and$1926from five to fifteen days past due.He does not call a payment past due Work Organized until the second notice goes out five days after date of maturity.I leave that point open for argument. By liking his work, taking a real interest in it, realizing that individual cases require individual treatment, and by organizing his work so that customers in various Man Behind Bat stages of delinquency come up regularly for attention. How different from the average merchant who sends Be that as it may, there is a mighty interesting story out notices with more or less regularity and leaves the there, full of inspiration and suggestion.Somewhere in follow-up until the day he actually needs money, then that organization, there is a man who is making a better takes a hop, skip and jump through the ledger, picking batting average than the sales department.You don't the easy ones for quick results and accummulating a hear much of him.Yet he is a genius, an organizer, a hangover of delinquencythatbecomesamillstone student of human nature.He takes the good ones, the around his neck. poor ones and the indifferent and in-between ones that It is not a hard job to organize a collection depart. are handed up to him by the sales department and makes ment.The simpler the system the better.But simple them into good customers, so good that they have kept or not, it must be watched, not spasmodically but regu- his past due average below three per cent every month larly. June, 1929 Western Music & Radio Trades Journal 15

or large businesses, the looseleaf, bookkeeping ma- Notation of second notice should be made on the card, 1 chine and card system people can suggest helpful and which is now refiled to the twelfth.If the customer has aI Vequate systems that can be watched by employees un- not responded at that time, a personal letter, phone call der supervision.The large business can take care of it- or collector's visit is in order.A third notice, or per- self.So it is to the medium and small business that I sonal letter, which should be typed on firm stationery, offer a few suggestions that may be worth while in them- may read somewhat as follows: selves or may be improved upon. I do not believe it is best to use the customers' ledger as the key for collection.It is easy to get behind in NameDate posting and throw follow-up out of gear, to the extent of Address committing the worst blunder a collector can make and Dear Mr. that is to send a notice to a customer who has already We regret that it is necessary for us to again call paid. Inspire the customer with confidence in your your attention to the fact that the current payment bookkeeping if you want him to pay regularly. on your conditional sales agreement with us is now past due.At the time you entered into this agreement with us,it was the understanding that you would meet these payments promptly on the File Cards Help day of each month.Will you kindly call at the office or do you prefer to have our collector call for the payment For the small business, I would suggest a file of cards Yours truly, with a double index of date cards from 1 to 31.Each BLANK & CO. customer should have a card, with name and address, phone number, amount of payment and day of the month when due as general information. Each such card In the run of a deal, the paying habits of customers should be ruled with columns by months for first notice, may be determined to an extent that notices are unneces- second notice, special letter, collector's call and remarks. sary, but most people prefer a notice so that they will not The customer's cards should be run into the indexed file overlook an obligation.Strange as it may seem, there according'to due date. are dealers who are squeamish about sending "duns" to On the first of the month, lift the cards having due their customers.But these same customers get their date of the fifth and send notice No. 1, the advance notice "duns" from other houses and let the squeamish music of payment due.Refile these cards to the ninth for fol- man wait. low-up. On the second lift the cards for the sixth, send Not long ago I was looking over some accounts in a notice No. 1, and refile to the tenth.Before refiling, dealer's store, and noticed one on which there had been make note on the card under the heading "First Notice," no payment posted for over two months. of the date when first notice was sent. "What is wrong with this fellow?" I asked. A simple form of first notice, which can be printed "Oh, he's a friend of mine," was the reply. in quantity and filled in by hand or typewriter, is as follows! Friendship works both ways, and no real friend will resent having his obligation courteously called to his attention. Name Date Let them know that you know they owe you. Address The next payment on your conditional sales agreement with us falls due on (Date) System Urged Amount Your prompt attention will he appreciated. Yours very truly, NO system is bullet proof nor 100 per cent perfect BLANK & CO. in bringing in the money.Any simple system, consistently followed, however, is so far ahead of hit- If interest or carrying charge are figured as separate and-miss collecting, that the merchant owes itto his items, an additional line for either of these items, and own peace of mind to develop something in the way of line for total payment, may be added. Sending of first notices proceeds day by day until the a system and stick to it.Particularly is it desirable to ninth, when the pick-up of the cards reveals those which have notices going out in the earlier stages of a deal. were filed ahead from the fifth.Check these against the Frequently the customer's regularity is determined by the cash record to discover those which have been paid and dealer's attitude on the first payment.If no notice goes refile these under the fifth in the index for the succeed- out, and no attention is paid to a lapse, the customer ing month. Those which have not been paid are due for second notice, or if preferred, telephone call.A form of quickly gains the impression that the dealer is easy and second notice which has produced fair results is as fol- he will be easy too. lows: Notices in themselves will produce a good collection record, but in any business the laggards, the alibi artists, Name Date Address the excuse makers, the whiners, the kickers and other Your attention is called to the fact that we have pests will develop.There is no patent rule to apply in not yet received payment of $ due and payable on We such cases.They are studies in human nature, and each (Date) case must be treated on its merits.If there is any sug- assume that this obligation has escaped your attention and that you will be pleased to take care of the gestion I may offer as a glittering generality it would matter immediately. be in the language of an old boss of mine many years Very truly yours, BLANK & CO. ago who said to me: "Be courteous always, and firm, especially firm." SPARTON RADIO Wadi o:s _Richest Vice

(320) PRICED FOR ALL...AND A SPARTON Sparton alone could produce this wonder -instrument, for only Sparton possesses the revolutionary EQUASONNE circuit. With dynamic speaker, eight tubes, and two power tubes in Model 930, *189.50 push-pull, itis offered at the lowest price ever asked for a COMPLETE WITH TUBES ..famed the The(Western and Canadian prices ellirhtly Maher., Sparton instrument. "Radio's Richest Voice" . world over... is nowwithin the means of all. THE SPAPKS-WITHINGTON CO., (Established 1900) JACKSON, MICH., U. S. A. EQUASONNE Pioneers of Electric Radio without batteries of any kind Distributors Cal. PACIFIC WHOLESALE, INC.,Los Angeles, Cal. P.J. CRONIN CO.,Portland, Ore. H. R. CURTISS CO., San Francisco, 433 East 12th Street 100 North 10th Street 895 O'Farrell Street MOTOR EQUIPMENT CO., Salt Lake City Utah 609 South State Street June, 1929 Western Music & Radio Trades Journal 1 Leralkituc RADIO "The Challenger" ENTERS THERING CHALLENGES THE DEALER To Increased Sales To Greater Profits To Better Satisfied Trade To Dominant Position in Radio

At the Chicago Radio Trade Show (Booths116-117, alsoStevens Hotel, Suites 2000, 2001, 2001A and 2002A)-or mail coupon for complete details.

No dealer in the north, south, east or west can afford to ignore this sweeping challenge. No dealer who offers less than LYRIC provides has any right to presume that he can secure or retain the confidence and patronage of radio buyers!

Make no mistake...this is LYRIC Radio Year from start to finish. Get in the ring with "The Challenger" right from the very beginning-and win.Be prepared to give your patrons the greatest measure of merit the radio public has ever been offered for its money-improvements, refinements and price economy heretofore considered absolutely impossible. Be sure to see LYRIC Radio "The Challenger" before you "sign up." Get the straight -from -the -shoulder facts. Don't be stampeded. Visit the LYRIC exhibit at the Chicago Radio Trade Show (Booths 116-117, also Stevens Hotel, Suites 2000, 2001, 2001A and 2002A) -or mail coupon for complete details.

ALL-AMERICAN MOHAWK CORPORATION AIMalb an MEI rtl.:::77:Mohawk Corporation Dept. 71; a 4201Belmont Avenue,Chicago IP Gentlemen: Send enmoletedetailsregard1114 LYRIC Radio "The Challenger"and deal, (ranch ke data Name Address City Mato Western Music & Radio Trades Journal

THELINEDESIGNED TOMAKE YOURSELLINGEASIER

FREED RADIO '995° givesyouthe program (less tubes) JUST AS THE MICRO- MODEL NR -55 PHONE GETS IT 8 -Tube NEUTRODYNE for house -current operation. Push -Pull amplification. Inductor Dynamic Speaker. See Freed Radio Cabinet of Walnut veneer. at the Congress Hotel during the OTHER MODELS Chicago Trade Show at$75, $145, $172.50, $225 June 3 to 7, 1929 (less tubes) Prices slightly higher in Canada.

THE FREED NR -55,shown here, by rights should never be listed as low as$99.50. But we have a two -fold object in under -pricing this attractivemodel. We wish to interest those of your customers who hitherto have felt they could not afford a really fine radio. And we desire toprovide you with a sensational "price leader" to be used to attract prospects to yourstore. The entire Freed Line is designed with an eye to meet the you.If you are familiar with the prices of other good competition you will have this season. radios, you will realize that this Freed Model offers you In demonstrating any Freed Model to a prospect you can value which has never before been available."" truthfully say: Freed Radio will convincingly substantiate your claims as Freed prices furnish you with a "Here is a set which in those essential parts-chassis and to Freed performance. speaker-represents all that Radio has to offer. most effective argument to clinch the sale. "Notice the absolutely lifelike tone, which gives you the There may be a Freed Dealer Franchise available in your program just as themicrophone gets it.The beauty of the territory. Write or wire us for information and an outline cabinet speaks for itself.And now that you have heard of our national advertising campaign and our comprehen- what Freed Radio can do, I have an agreeable surprise for sive co-operative retail selling plan. FREED-EISEMANN RADIO CORPORATION 122 EAST 42nd STREET, NEW YORK CITY A Division of Chas. Freshman Cs., Inc. Canada: Freshman, Freed-Eisemann Radio, Ltd., 20 Trinity Street, Toronto, Ont. F 1AjsIEOD

Famous Since Broadcasting Began June, 1929 Western Music & Radio Trades Journal ' SALT LAKE CITY....One of America's Most Beautiful Garden Spots. .

Glimpse of the Famed Temple Square

MEMBERS of the Western Music and Radio impression of elbow room and divide the city like a Trades Association who are planning on at- checkerboard.Cleanness is everywhere evident.Bub- tending the 1929 convention to be held in bling drinking fountains of pure mountain water are Salt Lake City June 10, 11, 12 and 13, are but a few steps apart throughout the downtown district. urged to stopover just as long as possible after the con- Salt Lake City is wonderfully fascinating for its moun- vention and enjoy some of Salt Lake City and Utah's tain setting, proximity to the mountains, its climate, pure many decidedly unusual and varied attractions. water and hospitality. Salt Lake City has an international reputation as a Salt Lake City has the charm of a colorful back- convention city.Its setting is unique and its people ground, of a history that stands for accomplishment of are hospitable. great things.On July 24, 1847, Salt Lake City was Headquarters for the convention will be in the Hotel founded by "Mormons" seeking sanctuary from a world Utah, one of the west's most beautiful hotels, located unfriendly to their faith.This company of pioneers just across the street from the famous "Mormon" Temple was headed by Brigham Young and they entered Salt Square.The Auditorium, which will house the exposi- Lake Valley through the pass now known as Emigra- tion, is just one block away from the Hotel Utah. tion Canyon, and their leaderspoke the memorable Seven picturesque canyons come down to the city's words: "This is the Place!"A monument near the very edge, and four others are within easydriving dis- mouth of this canyon commemorates this event on the tance-each one different, each of marvelous beauty and proximate spot where it occurred. rugged grandeur.The peaks near the city are perpet- Brigham Young first advised the people to till the soil ually snow-capped, providing an ample supply of pure and irrigation first began on the square where the City water for beautiful lawns and gardens in the city. and County Building now stands. THE city itself has wide, spacious, parked streets with THE selection of a Temple site was then made and clear sparkling water from the mountain snows Brigham Young and the boys of the "Battalion" flowing in streamlets beside the curb. were put to work on construction of a bowery to accom- Interesting Salt Lake City!Skyscrapers tower in the modate their needs of a sheltered place of worship. business district.Wide, straight streets give a welcome The city was laid off in ten -acre blocks, each of which Street Main up North Looking

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the at displayed also are wealth agricultural and eral the east, the to block One Young. Brigham of figure min- tremendous Utah's of specimens day present the of bronze a by surmounted pedestal granite massive a ment, Some life. frontier isolated of best the make to deavors Monu- Pioneer the stands system, street city's the en- cheerful and fortitude pioneers' the of reminders of meridian the Street, Main and Temple South AT tangible many are Here team. ox by plains the across miles thousand a hauled pianoforte first the and Utah, non-members. by in used wheel spinning first the as things such see will entered be not may and ceremonies church sacred for you Here Capitol. the in relics pioneer of exhibition reserved is Temple The Tabernacle. huge the in charge, the is interest particular Of valley. and city entire of free given, is recital organ an noon at -day week the overlooking location, commanding most a ing Each enclosure. the within objects various the out occupy- Capitol, Utah's is Street State of head the AT point to available are guides and gate, south the side in- just maintained is Information of Bureau A daily. Church. "Mormon" the of offices general the housing open is plat -acre ten far-famed This Square. Temple building modern the is these of west just And tions. the to attention his gives first visitor every Nearly organiza- church certain of offices for used now dences, today! America in resi- Young's Brigham Houses, Lion and Beehive the are city other every of envy the but days, early the in haps, Gate Eagle of west Immediately corner. this of east per- space, of waste needless curb-a to curb from and north lying section that all comprised which estate wide feet 132 are City Lake Salt of streets principal private Young's Brigham to entrance the was gate this The sidewalks. spacious and streets wide the by other days early In Street. State spans Gate Eagle famous each from separated and lots eight into measured was

1929 June, Journal Trades Radio & Music Western 20 June, 1929 Western Music & Radio Trades Journal 21

Capitol, and these provide a sharp contrast to the pic- crest Inn is an attractive mountain hotel located 8 miles ture suggested by the relics of those first years of hard- up historic Emigration Canyon, in the midst of maples ship. and evergreens and surrounded by rugged mountains. Whether you have one day or a week to spend in and Pinecrest offers meals and lodgings. Itwas through around Salt Lake City, each day may be spent enjoy- Emigration Canyon that the pioneers of 1847 first entered ably seeing and doing something different and new. Salt Lake Valley. Here are seven suggested one -day trips. 4th Day-The Timpanogos Circle-New Alpine High - Way Drive.This trip takes you to American Fork Can- 1st Day-City and Wasatch Drive:This trip includes yon, Timpanogos Cave and Provo Canyon.American visitstoall important places of scenic and historic Fork Canyon is noted as one of the most picturesque interest in and near Salt Lake City.Many of the city's canyons of the west.It offers scenery comparable to churches, schools and clubs are seen.At the State Cap- the Alps and is distinguished as'the Switzerland of itol you will see many historic exhibits as well as noted America."You visit Timpanogos Cave, in the heart paintings and sculpture work. The drive through of Mount Timpanogos, which is noted for unique natural Memory Grove, a short distance in City Creek Canyon, formations of exquisite beauty. Many points of interest is delightful.Enroute to Fort Douglas, a regimental are passed enroute from Salt Lake City. garrison post of the United States Army, you pass the University of Utah and residential section of the city. 5th Day-Alta and Little Cottonwood Canyon.Alta has long been a famous western mining camp and the At the entrance to Parley's Canyon, an excellent view source of many fortunes in precious metals.This trip of the valley is seen. takes you through Little Cottonwood Canyon and has Saltair Beach, situated at the end of a mile long pier been described as one of the west's wonder trips.You on Great Salt Lake, is 15 miles west of the city by rail may go through the underground workings of silver or automobile.Saltair offers the most unusual bathing mines, seeing open stopes from which fortunes have been in the world.You cannot sink in this water, for itis taken.Traveling up or down in the mine cage from approximately 22 per cent salt!Sightseeing cars pass level to level you experience new thrills as you see the U. S. air mail station on the way to Saltair and some tunnels hewn out of solid rock. return by the Garfield, Magna and Arthur smelters. 6th Day-Ogden-Hermitage, Ogden Canyon and La- 2nd Day-City Creek Canyon. The cragged mountain goon.Ogden Canyon is famous for its rugged beauty, walls rise almost perpendicular.Here is a delightful the sides of the canyon rising sheer and high from the cave and a spring, and groves of maples and evergreens. bed of the bounding stream of water that courses through Many kinds of trees line the roadway; a stream of clear, it.The Hermitage, a picturesque mountain hotel, built cold water bounds down toward the city; the walls of of native timber in rustic fashion, is located midway the canyon are covered with most colorful shrubbery. through the canyon. On the way to Ogden, you pass the Copper Mine. At Bingham, 28 miles southwest of Salt Municipal Baths, where bathing is a novel and beneficial Lake City, is North America's largest open -cut copper experience.About half way between Ogden and Salt mine.More tonnage is mover every day at the Utah Lake is located a favorite pleasure resort, Lagoon, on copper mine than was moved from the bed of the Panama the shore of a beautiful artificial lake.Ogden is a prom- Canal during a similar period even at the time of the inent industrial, railroad and manufacturing center and most intensive operations.Bingham is a typical mining is 38 miles north of Salt Lake City. camp and is very interesting. 7th Day-Brighton and Big Cottonwood Canyon. Big 3rd Day-Pinecrest Inn and Emigration Canyon. Pine - Cottonwood Canyon offers an unusual day.Whether the

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BIS ll Ii on 111 1! II in IN II le al 11 11 Bel eel eve In Ise 115 PP BE II B- .. IllI Cl lee est III P BP PP it 1117111 11111 sea mu r Skyline of the City's Business District memories. life-long overwhelms which bewilderment the Indeed, men. of and happy form will that scenes and experiences enjoy minds the thrilled ever that forms grotesque and colors you your to your most as will convention attend Association oidazzling concatentation exquisite the travelers, with or tourist individual an as City Lake Salt to go writers, artists, by acclaimed been has Canyon Bryce you Whether visitor. the for holds City Lake Salt that an Throne. attractions the of outline merely is foregoing The White Great the and Temple East Patriarchs, Three the life. wild other and bears springs, emerald Landing, Angel's Sinawava, of Temple Canyon-The pools, boiling geysers, spouting find will you where Park Zion from aside wonders scenic other embraces Park National Yellowstone for departure of point the also is National Zion sublime. of short nothing is that fusion America," Scenic of "Center the called City, Lake Salt con- a with albeit confused, you leave will chasm mental monu- the of exploration actual your indeed, fusion-as, City. con- Lake Salt from direction every in out strike highways in only result would Canyon Zion of features majestic 'manner orderly an in down set to attempt good car, own your in trip the making be you Should the magnificence its at wild in awe Any splendor. and surprise wonder. and with spectator the fills out crying without phenomenon geologic amazing this so vast so scene a it that majestic and is It gold. and visit can one no Certainly Utah. Southern in mauve over ground scarlet, with tipped pinnacles, and terraces play- the in by fashioned lavishly so awesome nation's Nature miles, fourteen across, and depths, to reaching grandeur rugged of climax the is Canyon Zion some, gorges, gaze inspiring, and colorful the at below and To rims. irregular the below feet 3,000 River tuweap rim, south the above feet 1,000 rim, north the on Point Mukun- the courses which through gorge white and red you Angel Bright at stand chasm, Canyon Grand the At stupendous the Park, National Zion is marvels scenic tame. so are they roadway, Utah's Southern of known best the of one Perhaps up come the to almost hundreds the by Deer States. morning. each o'clock 7 at terminus, road United the in forest virgin largest the Forest, tional rail- the City, Cedar at arriving M., P. 9:30 at evening Na- Kaibab great the through miles fifty for ride you each City Lake Salt leaves Special" Parks Utah "The Colorado, the of Canyon Grand the to way your On attractions. scenic many offers Utah spectrum. entire the through Southern here, time more spend can who those For run are oranges, hues tints intermediary the while and summer reds flaming between sandwiched pink pale and white of months. the during above given trips and interest of points all terraces and abyss the into colors of pallete enormous to operate lines state and companies Transportation an spilled has Nature Here, deep. feet 2,000 theatres amphi vast of series a into look you sea, the above City. Lake Salt from miles 25 is Brighton round. year snow feet 10,300 Breaks, Cedar of rim the At the here remain to for unusual not is it and grandeur. summer an sheer for and color of variety for vastness, for retreat excellent is Brighton distant. miles theatres more not to two amphi- eroded Utah's of greatest the is five than lakes eight and miles, within Breaks Cedar to very as all lakes, -like crystal five lead trails cabins, and soul. the to mind hotel the From forest. and mountain of beauty itive to so the much not belongs Canyon Bryce of altars and prim- the is Brighton At enroute. passed are mines lead shrines colonnades, towers, buttresses, flying cathedrals, - silver Several trip. delightful a is it Brighton to tinues pinnacles, myriad the beholds first he when spectator the con- or Blanche, Lake to hikes and midway stops visitor

Building Capitol State Utah

1929 June, Journal Trades Radio & Music Western 22 June, 1929 Western Music & Radio Trades Journal 23 .....,,,s -...s*,....,..... *A, - - .,

Railroad approaches to Salt Lake City give some idea of the scenic background. i Above are shown the Great Salt Lake cut-off over which the Southern Pacific travels; i Bear River Canyon through which the Oregon Short Line trains thread their way; i view of Utah Lake from the Denver & Rio Grande Western Line and a Western Pacific train skirting the southern shore of the Great Salt Lake. i t i i i i is esses. sIss... I.... Is.. SI,Is..1.. IS., ...sr.. ss.-,...s-...... - -sss ---.....

Park. course Nibley at municipal the is Below background. the in Lake Salt Great the with Valley Salt Great the of had be can view splendid a holes nine from that arranged so course is The anywhere. found be to courses out laid best the of one and "sporty" plenty be to said is course This played. be will tournament golf convention annual the where is top at course Club Country The pictures. above the from glimpsed be can as provision special made has City Lake Salt fan, golf the For

1929 June, Journal Trades Radio & Music Western 24 June, 1929 Western Music & Radio Trades Journal 25

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The above map shows the locations of the various National Parks and monu- ments that surround Salt Lake City.Practically in all directions and within easy access of the city are spots of historic interest and scenic beauty which are well worth visiting.Salt Lake City is justly famous for its wide and well paved streets and highways thus making driving to these spots a pleasure rather than an exertion.

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i 1 every seen i bathing. for facility offers picture, above the from be 1 can as on a i Lake, the of shores the resort pleasure Beach, Saltair exertion. any out i 1 with- water the on percentage about float b;Ithers Lake, Salt Great the in salt of large 1. i the of Because them. awaits sinking of possibility no is there which in water in ing i i experience never bath- of unusual the City, Lake Salt visited have who those For 1. ? ?

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1929 June, Journal Trades Radio & Music Western 26 June, 1929 Western Music & Radio Trades Journal 27

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i i Some idea of the scenic grandeur of Zion National Park can be had from this picture which shows the approach to the Narrows.The park is located in a deep ? 1 canyon of giant rocky formation that has been beautifully tinted with Nature's brush. In addition to the great beauty and restfulness of this canyon, there are many delightful trips and excursions that can be taken within the confines of the park, each of ? unsurpassing beauty and grandeur. ?

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1 another one of the delightful and quaint mountain resorts for which Utah is noted. 1

I The Hermitage is located in a beautiful canyon surrounded by stately trees and 1

1 offers that complete seclusion and rest that most vacationists desire.From the Herm- i itage, a variety of trips can be made either by motor, riding or hiking. I

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1 i i i Pinecrest Inn in Emigration Canyon is only a short distance from the center of i i Salt Lake City'and yet is so isolated that it seems miles away. i Surrounded by virgin .1. i forests with lofty mountain peaks for a background, the Inn is one of the most pop- ?. i ular resorts in the state.Pinecrest Inn is reached over splendid roads in a forty i minute drive from Salt Lake City. Pictures through the courtesy of the Salt Lake ./ i City Chamber of Commerce. i

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The above map shows in detail all of the main highways centering in Utah. The map was compiled by the Utah State Automobile Association through whose courtesy we are allowed to reproduce it. The Association has an office in the Hotel Utah and will be glad to furnish road information and trip maps to anyone desiring them. The roads into Utah from all points, the association declares, are in first class condition.

.. .. -.1...... -1...... " .,.... -.. 'ft., .. -- ....,.,...... - 0.- ...1,... June. 1929 Western Music & Radio Trades journal 31 The finest RADIOLA everbuiltat anywhere nearthis price THE NEW RCA33 50 '7 LESS RADMRONS Ride with Radiola 33 on the crest of the wave of popular approval-the latest achievement of RCA, Westinghouse and General Electric laboratories. A console type cabinet receiver of charming design and superb tone. Its slender graceful- ness and beauty fits into any scheme of interior decoration-in a cozy apartment or a spacious drawing room. Radiola 33 has everything-plus RCA depend. ability. Truly a quality receiver priced remarkably low.$77.50(less Radiotrons). RCA R A !NOLA 33-Tuned-radio-freq uericy receiver. console type, for A. C. house current operation. $77.50(less Radiotrons.) RCA LOUDSPEAKER 1008-Tomatch Radiola 33-unique in design and in tone fidelity. $22.00. 1DrAlr Thi rnarA On- In...Jinn denier in weer. rennonnnir,

RADIOLA DIVISION RADIO -VICTOR CORPORATION OF AMERICA NEW YORK CHICAGO ATLANTA DALLAS SAN FRANCISCO I !RCA IRAID11011_A% MADE RVTHE MAKERS OE THE RADIOTRON-C Western Music & Radio Trades Journal June, 1929 DESIGNED BY EVEREADY MADE BY EVEREADY EXCLUSIVELY

EVEREADY offers an exclusive line, unique in those particu- 1. Made by Eveready in an Eveready factory. lars where improvement was possible, conventional in those 2. Shipped to you complete including respects where public taste dominates all manufacturers. speaker and cabinet, assembled in a single unit.Nothing to buy or All-electric-dynamic speaker-walnut-finish consoles of add but the tubes. great furniture appeal-antenna operated-phonograph 3. Popularly priced. 4. Backed by years of laboratory ex- jack-prices based on a popular console at $175-these are periment and research-a finished product. the conventional requirements which Eveready meets 100%. 5. Performance second to none. Increased sensitivity due to unique variometer-protec- 6. GUARANTEED FOR ONE FULL YEAR! lion against humidity and temperature-Eveready's famous, 7. Time -payment plan to assist dealer unbeatable tone fidelity-a full year's guarantee-these are and customer. 8. Production will be ample but lim- some of the exclusive Eveready features. ited. No distress merchandise. 9. Careful analysis of trading areas In spite of the great sales value of the new Eveready apportions dealerships and quotas Receivers we are making no effort to dominate the market. on an exact, just, equitable and profitable basis. Dealer franchises will be limited, in order that each dealer 10. Merchandising plan is backed by extensivenewspaperadvertising may capitalize the Eveready line to the limit. carrying dealers' names. Production will be ample but not excessive. Distress merchandise never has and never will worry an Eveready dealer. The Eveready time -payment plan is so arranged as to assist dealer and customer alike. 0 The Eveready service system, so impressively proved last year, is being continued. The chassis is made in two sections,cv easily removed and replaced. No Eveready Receiver need be silent for any longer than it takes you to supply a new unit! We guarantee each Eveready Receiver against defects for a full year, the longest guarantee in the industry. And newspaper advertising focuses public demand on your shop! Today the Eveready Franchise is not only an immediate source of profit, but it is also an investment that will bring rich returns through the years to come. Model 33, a larger and more luxurious console, in walnut finish with decorative carvings. Same $115 all -electric chassis as Model 32. $ 50 AU cabinet designs are exclusive with Eveready. LIST $210 without tubes ?aclrait Model 31, table type. Cabinet in rich Eveready Speaker, Model 6. A walnut finish with contrasting carved sensitive and powerful dynamic, grill. Same radio chassis as the con- accurately matched with the Ever- soles.Will operate either dynamic or eady Radio Set for the utmost magnetic speaker. EVEREADY fidelity. LIST $50 LIST $115 without tubes RADIO RECEIVERS June, 1929 Western Music & Radio Trades Journal SERVICED-PRICED CONTROLLED BY EVEREADY EVEREADYI 11. This year we also assist individual dealers in co-operative newspaper advertising. 12. Through past years the trade has learned that pleasant and profitable business is always done in Eveready products. 13. To the public the mere name Ever- eady is a great guarantee of perfect merchandise. 14. Fully licensed by RCA and RFL--we utilize and areprotected by the strongest and best patents. 15. Dealers now have a unique opportunity to secure a radio set franchise of tremendous present and future value-the Eveready. $175 Model 32, console, in a cabinet of rich walnut finish that fits in any decorative scheme whatever. Dynamic speaker builtin.Chassishas eighttubes, including rectifier. LIST $175without tubes

Model 34, a de luxe console EVEREADY builds for the future. Rightnow, Eveready sales in the grand manner, for the most luxurious homes. Will are mighty fine, but present conditions look like nothing at harmonize with any background.Walnut finishin rich grain, with delicate carv- all compared with the visionwe have of what this business is ings.A triumph of crafts- manship. going to be. We want only the best dealers, who willgrow up LIST $225 without tubes from bed -rock with us; who will adopt the policieswe know SEE OUR EXHIBIT mean certain success; who are confident that we will put In the Stevens Hotel, 3rd Annual Radio Manufac- Eveready Radio on the map in the turers' Association Trade same way we have pro- Show, Chicago, June 3 to 7.Come get an earful moted other Eveready products that have madeus the biggest and an eyeful of this unbeatable new Eveready line of tremendous popu- of our kind in the country and have made profits for thou- lar appeal. sands of dealers.

NATIONAL CARBON COMPANY,INc. New York, N. Y. Unit of Union Carbide and Carbon Corporation Branches: Atlanta, Chicago, Kansas City, Licensed under patents and applications 0 I RCA UM! RFI. Long Island City, San Francisco I Western Music & Radio Trades Journal June, 1929

esiern1110corporation Factory Distributors

z The Autopiano Kroeger Piano Co. Behr Bros. & Co. Milton Piano Co. Brambach Baby Grand McPhail Behning Piano Co. Auto Pneumatic Action Co. Davenport-Treacy The Welte Mignon (Licensee) Francis Bacon Standard Pneumatic Hazelton Bros. Action Co. Kohler & Campbell The Import Felt Co.

Welcome to the JUNE CONVENTION Hotel Utah Salt Lake City....June 10-14

---92no Western Piano Corporation, B. P. Sibley,Pres., 458 Phelan Bldg., San Francisco June, 1929 Western Music & Radio Trades Journal 35 Band News OIi listen to the band" may be the Iowa; Marion High School, Marion, Ind.; Other winners in this class were: Prince- song of a by -gone generation but Nicholas Senn R. 0. T. C. band, Chicago; ton High School, Princeton, Calif.,1928 Itbest describes the atmosphere in Den- and Modesto High School, Modesto, Calif. championsforClassB;HobartHigh ver, May 24-25, the occasion being the Six bands were selected for the finals School,Hobart,Ind.;WasatchHigh staging of the National High School Band in this class because of the difficulties the School Heber City, Utah; Cyprus High Contest.This is thefirst time the con- judges experienced in picking the five best School, Cyprus, Utah. test, during its four years of life, has ever bands. been held in a Western citysothatif The Nicholas Senn High School Band, Denver gave greater emphasis to the song Chicago, won the national championship Organizations Merge then its composer intended it could easily in Class A, scoring 5,572.56 points out of At a meeting of the National School be pardoned. a possible 6000. Band Association held in Denver during The contest, declared to be the most suc- The remaining five bands scored as fol- the contest last month, a resolution was cessful ever held, was under the auspices lows:ModestoCaliforniaHighSchool, adopted, merging the recently formed Na- of theParent Teacher's Associationof Emerson High School, Gary, Ind.; Abra- tional High School Orchestra Association Denver. with thirty bands competing, three ham Lincoln High School, Council Bluffs, with the former Association. more than at last year's contest. The merger Iowa;SterlingHighSchool,Sterling, brings into the one organization between Fridaymorning,thecontestsstarted, Colo.; Marion High School, Marion, Ind. fifty and one hundred thousand high school beginning with the preliminaries in both LansingVocationalSchool,Lansing, musicians. The organization will be known Class A and B groups.Class A was for Mich., scored the highest number of points asthe National High School Band and all bands from high schools with an en- in Class B.However, since it is not strict- Orchestra Association. rollment of over 600.Class B was for all ly a high school, the band of Belvedere

bands from schools with less than 600 en- High School, Belvedere, Ill., which scored rollment. nearly the same number of points will be E. J. Delano, after managing many of The five bands from Class B which sur- given a trophy of the same order as that the details of the Music Week Band con- vived the day's judging were: the Belve- givenLansingVocationalSchool. The tests for Northern California, has gone east dere High School, Belvedere, Ill.; Hobart Lansing School scored 5218.25, theBel- with Mrs. and Miss Delano.Mr. Delano High School, Hobart, Ind.; Lansing Voca- videre school, 5038.625. planned to be gone about six weeks. tionalSchool,Lansing,Mich.;Wasatch High School, Heber City, Utah; and the Joint Union High School, Princeton, Calif. TheClass A bandssurvivingwere: Sterling High School, Sterling, Colorado; Emerson High School, Gary, Ind.; Abra- ham Lincoln High School, Council Bluffs,

IIIIIII II INII Why Conn Dealers Succeed

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* IT HEAR AND SEE Marionette. Schulz the as quickly as over turns merchandise piano No resistance. sales aside sweeping are appearance handsome and volume tonal full size, small Its exhibit. Schulz the of feature a be will Grand, Reproducing fastest and smallest Marionette, Marvelous The inspection. your invite opportunities making profit unprecedented pianog player and pianos upright small in styles New offering§13. 12, 11, 10, June Utah.... City, Lake Salt UTAH HOTEL 8 Display CO. SCHULZ M. the Visit 1 OSCIQI QD SE4 Pa 40. 4;4>'44.4;0.'40.1 tP1Qe0-q&UieEiC)

. health. normal his recovered completely Library, Public York New Branch, win- the of financing the for responsible almost has he as dealers, out-of-town his Music Lawton, Dorothy Miss to dressed largely was Week Music Municipal cisco's on call to enough well be soon will Coast, ad- be should Communications 1. tober Fran- San of success unqualified The opens the for pianos Mathushek distributes who Oc- closes and 1 July contest The Trip Finance stamps. postage a minutes. to not Goelzlin Mr. of booklet twenty-five exceed tion * * can as as carry or he easily almost about it dura- its music, chamber choral chestral, cup. third the Steiner, can every or- one dealer Mathushek that illustrated forms, larger the of in position Mary and trophy, special second the won - so com- an well and printed clearly is and little unpublished for States United the Takayami Florence cup; silver a Trophy, so or a to is book The Co. Music Pacific the of in residing born musician York Special first the won Turner Robert Goelzlin, Louis of opinion the in salesmen New of Club MacDowell The by fered Steiner. to great of- is DOLLARS assistance of is issued, recently THOUSAND ONE Mary twenty-one. to nineteen 7, Class pianos. Mathushek of catalogue tiny A Composition Prize Scholz; Dorothy eighteen, to seventeen 6, Robert sixteen, to teen Catalogue Miniature * * Class Turner; 5, Stewart thirteen, Princeton. financed and list scription four- Class Brady; * * to Betty years, sub- Modesto's completed which results twelve 4, Class Wilson; to ten Florence Comique. Opera prompt brought appeal Chronicle's The eleven 3, Class Takayami; years, to Pari: the of Orchestre d' Chef Cohen, National. the to band nine eight 2, Class Devonshire; age, years seven to Elie by conducted Paris, of phonique its financed twice also had Valley mento Ellen of six 1, Class winners: the were following The Sym- Orchestra the by is companiment Sacra- Northern the in hamlet a Princeton, testants. ac- instrumental The parts. 30 in ord and National the to band winning its sent con- 500 over of pick the were thirty-five rec- -inch 12 -disc double 15 a on is vocal, twice had which city small a is Modesto The competing. classes seven the in ors chance. national a have to ought B Class and instrumental both recording, The hon- first for vied old, years twenty to six and A Class in bands winning two the in on now is Co., young America. sale graph was from ranging pianists, thirty-five that felt it because subscriptions for a season. Phono- Columbia the of recording trical a auditorium, crowded Before the asked and fund started Chronicle F. S. one elec- operatic entire first the language, inal the that says activities Week Music of tor of sensations biggest the of proved Week, Music with connection in month ori3- its in Comique Opera the and Opera direc- Association, Civic Francisco San the last Francisco San in held contest playing sung of Rosekrans, W. Chester Competitions. Paris the of artists by Carmen, - piano in trial elimination final The Band School National the for Denver, the Recorded Opera to go to them enabled which bands ning Trial; Elimination -4- Miscellany Musical 1929 June, Journal Trades Radio & Music Western i6 June, 1929 Western Music & Radio Trades Journal 37 Governors Back Music Week Kimball Executives H. A. Watts, district distributor for the ASIGNIFICANT indication of the growing recognition of National Music Week W. W. Kimball Company had a visitin is the fact that twenty-three of the State Governors issued a proclamation or a May from C. Anderson, district manager public statement endorsing the sixth annual Music Week, held last month.This action for the company who had come up from followed the acceptance by President Hoover of the Honorary Chairmanship ofthe his Southwest Pacific headquarters in Los Honorary Committee of Governors.In connection with it he signed the following state- Angeles.Mr. Anderson said he expected ment: "Cultural development of a people must proceed in step with material well-being, to meet F. P. Whitmore, Secretary of the if they are to enjoy the fullest happiness. W. W. Kimball Company at the Convention Musical appreciation should therefore be Freight Rates To inSalt Lake City and atitsclose they promoted, as one of the liberal arts of Coast Are Reduced expect to return to the Coast. life." SS* THE rate of freight chargeable on musi- A. J. Schrade, manager in San Francisco This statement from Mr. Hoover was cal instrument cases shipped by boat for the Columbia Phonograph Co., isre- quoted by several of the Governors.Proc- to the Pacific Coast has been lowered by covering from his automobile accident. He actionofthe United States Intercoastal lamations endorsing the Music Week were was ina plaster castatthe Mills Me- issued by the executives of Arizona, Ar- Conference from $6.00 per cwt. to $5.00 morial hospital for over a month. kansas, Michigan, Mississippi, New Mex- per cwt., accordingtoa communication ico, Texas and Wyoming. A public state- justreceivedbytheMusicIndustries ment to the same effect was released by Chamber of Commerce. The change in rate ever, convinced of the fact that if suitcases was allowed as a result of a protest made costing receivers of freight on the Pacific theGovernorsofIdaho,Illinois,Iowa, by the Chamber Traffic Committee repre- Coast from eight to fifteen dollars are per- Maine, Maryland, Massachusetts, Nevada, sented by Frank E. Bates, Traffic Manager mitted to move at a rate of $2.50 per cwt., New Jersey, Oregon, Pennsylvania, Rhode of Sherman, Clay & Company. violin and guitar cases, ranging inprice Island,South Carolina,Utah,Vermont, from 80c to $3.00 are certainly entitled to West Virginia and Wisconsin. The committe demanded a rate of $2.50 per cwt maintaining that the recent change the same rate." Many ofthe 2,509 participatingcities in item 280 covering suitcases, valises and The Intercoastal Conference in allowing and towns have already reported to the trunks to that amount should be amended the rate of $5.00 stated that they regretted National Music Week Committee as to the to cover musical instrument cases also. their inability to meet the rate of $2.50 success of their Music Weeks.Those re- "While we realize," said Mr. Bates in asked for by the Committee.They feel ports have shown the special impetus given his letter of protest to the Intercoastal Con- sure, however, that the new rate is thor- to the observance by the stressing of act- ference, "That our proposition is a distinct oughly competitive and the set-up espec- ive participation in music as the keynote departure from established rules and prac- ially in line with the rail and classification of the celebration. tices in the making of rates, we are, how - basis. Most Popular in the West Gulbransen Pianos are PIANOS Nationally Priced, f.o.b. A very complete line will Chicago. be on exhibit for the' There is a Type and Style for Every Western Music Trades Home- Convention Grands - Uprights - Registering Pianos at Nationally Advertised Ask Us About the Sensational Daynes-Beebe Music CO. New "Home Series" 61 Main St. Salt Lake City 1111 41==1111.1111=E111,1=11.11111.111MENIM,1=11..m..mai Our two West Coast Representatives Gulbransen Company Will Be There! I 3232 W. Chicago Ave., Chicago Send us details of Gulbransen representation. T. V. Anderson F. W. Grosser Los Angeles 521 Knott St., Portland Name .....-....- 519 Cooper Bldg. Rep. for Oregon, Wash., Southern Calif. Div. I City Idaho and Northwest W. W. KIMBALL COMPANY GULBRANS-EN Established 1857 PIA N OS 306 S. Wabash Ave.,Kimball Bldg. Chicago .,...01.1 Dealers. Gibson for sales Gibson create they land, the throughout Mich. Kalamazoo, ) theatres in appear they Wherever program. every in Banjos and St. Parsons 900 Guitars Gibson famous the uses Artists Girl of Organization Star This Inc. GIBSON, -Guitarist Banjoist Band." 1./ Girl Directress Manufacturer. Cal. Angeles, Los Greatest ica's the with direct Deal Amer- as Coast to Ind. Indianapolis, MOREY MABEL Dealers. Gibson Exclusive for MISS Coast from "Known GRICE BOBBY MISS 1 Plan -Building Profit Gibson / REDHEADS" PARISIAN "THE Formerly the of Details also Guitar, t, and Banjo of Books son I - Gib free the for today Send e TOPS" BRICK FOURTEEN "The E E R iF

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1928. in company the by paid dend dustry. made been has Lang M. Leon directors, of divi- the quals This 1929. 10, May ness in- music the in engaged not men, business board the of member a made being to tion busi- of close the at stockholders to 1929, are Bruce, Malcolm and Alco Julian addi- In stores. Co. & Clay Sherman, of 25, May payable Company, the of Stock directors. of board the of member any of represented investment the to tion on Capital the share per $4.00 of dend a however not is He Comptroller. new the propor- in sales piano of number greatest divi- a declared 1929, 24, April on Inc., is Co. & Clay Sherman, of personnel the the for Urchs Ernest late the by donated Company, Phonograph Columbia The joined just has who Urquhart J. William cup, the won store Oakland The sales. Co. & Clay of viewpoint the from successful been Dividends Sherman, for California for manager sales have organizations his and he branches, Vallejo and Fruitvale the at as well as store, past. years some country. the throughout Oakland the At for Company manager east Seattle. of Co. graphing dealers Edison authorized by boys plied the for bay Litho- & Label Troung manager been has member, new a Lang, M. Leon the of sup- be will offer the of details Full was Morton Mr. and Inc., Cunningham, Washington. and Oregon in Phonograph. and Radio bination T. E. of manager branches and stores their for manager eales Coast Pacific merly Com- Edison an receive will Each son. was treasurer. as ton Co.'s & Clay Sherman, is Robinson E. R. for- Darden Dr. Edi- Mr. meet will and plant Edison the as cess Mor- Hal and vcie-president Darden E. at entertained be will boys the orange, department. this of suc- a W. of election the of Inc., Ingold, Ernest in While Jersey. New Orange, at oratory made having with credited is He from announcement the in emphasized are lab- Edison the to home his from expense, firm. the by handled music published the a music ing California Northern line Kent Edison's Mr. at trip given be will lected all of and department, sheet and throughout manager se- finally boys forty-nine the of All publish. the of is Little P. E. Atwater the of merchandising reaching chosen. be will boy lucky the lumbia, members. new far- and vigorous more a for Plans Co- of District the of Commissioners the are named last three The Alco. Julian and Campaign Vigorous and states several the of governors the by Bruce Malcolm Lang, M. Leon Robinson, designated committees by selected lumbia, E. R. Little, P. E. treasurer; and tary Co- of District the and states forty-eight secre- Stephenson, W. F. president; vice inventor. Sherman, R. Fred president; Clay, T. P. great a answers the by prepared personally questionnaire to best the supply must he are: directorate The members. scholarship, this receive To paid. fees tuition all with choose, may he school nical new three and directors former the of any a tech- in scholarship four-year free Edison Mr. from receive will qualifies who most officers, the all includes directors of country. boy The the throughout broadcast recently announcement to according board new Company's & Clay Sherman, Edison, A. Thomas by sought being now is mind scientific most the with boy THE Co. & Clay Sherman Wanted Mind Scientific With Boy By Elected Board New

1929 June, Journal Trades Radio & Music Western 38 June, 1929 Western Music & Radio Trades Journal 39 Sherman, Clay Co. -Platt Great Year, Declared Ahead for Radio Trade Merger Is Declared Off THAT the radio industry is facing a future of unprecedented success is the con- Dignified,potentSherman Clay,with sensus of opinion of manufacturers throughout the country.That this opinion is not a lot of hot air given out to bolster up sales, but is based on uncontrovertible facts a Mayflower business ancestry and char- and figures arrived at after careful surveys of the industry makes ita worth while acter, have long looked with hungry eyes topic for discussion. toward the rich Southern California mar- To the casual observer it would seem as if every home was equipped with radio but ket. Shrewd merchandising wizard, Ben- according to figures recently compiled by jamin Platt, with his Southern California various manufacturers such is not the case, chain of stores, has looked equally anxi- millions of homes still lacking in this form Large Sales Expected ous at opportunities to the north. One of musical entertainment.In addition, a Major Herbert H. Frost,president of organization had characteristicsthatthe large percentage of the homes now equip- RCA, believes that the volume of radio other might usetoadvantage and vice ped with radio, are using old instruments business which may be expected to roll up versa. A merger of some sort that would thus making them good prospects for re- during the radio season will exceed $800,- greatlyincrease their buying power ap- placements. 000,000 or more, possibly just falling short peared practical. In28,000,000homes intheUnited of the billion dollar mark. PhilClay,Fred Sherman andparty States, Captain William Sparks, speaking From Bond P. Geddes, executive vice- visited Los Angeles.Benjamin Platt and for the makers of Spartan radio, declares president, and M. F. Flanagan, executive - Many entourage visited San Francisco. that there are only 9,000,000 sets and of secretary of the Radio Manufacturers Asso- Platt conferences. PhilClay and Ben these nine million he states only a low ciation comes the prophesy that "all in all boarded the "Chief" for New York, os- percentage of them are up-to-date instru- it looks like a great year in radio." These Audits tensibly to discuss with bankers. ments. two executives, who are constantly keeping Figures were made of both organizations. "Only about 2,700,000 all -electric sets", in close touch with markets, base their re- were produced. he goes on to say, "have been sold, leav- port on thefactthat out of 48,000,000 Difficultyaroseconcerningdetailsof ing more thansixmillionbattery -oper- American homes but 12,000,000 are sup- operation and exactly how ownership was ated sets which will be replaced by all- plied with radio receivers.They point out to be divided.One plan was proposed, electricswithinthenext threeorfour to a future of at least one radio receiver failed. Anotherplanproposed(failed. years. Thentherearethe19,000,000 in the remaining 36,000,000 homes, plus a Eventuallyitappeareditwas justone homes without radio, which constitute a present replacement market of 8,000,000 of those mergers that could not be. The waiting market." more sets, which increases annually. merging idea has now been shelved en- The radio industry he thinksisjust That the replacement market, they em- tirely, or postponed indefinitely. about where the automobile industry was phatically affirm, is one of the important Sherman Clay are one of the largest around 1915.Good cars were being made, markets at the present time is attested to music chains in the world, being founded and they gave as much satisfaction as the by the fact that of the 12,000,000 sets in cars of today.So it is with radio.Good in1870 by thefathers ofthepresent operation only 4.000,000 are of modern AC heads of the firm, Philip T. Clay and Fred sets are being made that are practically operation. Sherman. The company has many ramifi- perfect in their reception.In the case of the automobile, the demand kept increas- Other manufacturers and executives are cations, 32 retail outlets, a music publish- equally as optimistic and much of their op- etc. ing until every family considered a car a ing house, pipe organ departments, timism seems well supported by figures. They purchased the Wiley B. Allen chain necessity. in 1928. With allthis new business, including The new home of the D. Z Phillips the homes now yet equipped with radio BenjaminPlattbeganbusinesssome Music Co., 621 Main Street, Pueblo, Colo- and the replacements, itis up to the deal- a sewing machine twenty years ago as rado, is declared to be one of the most ers to get busy for it really remains with merchant in Los Angeles.He grew.He up-to-date and best equipped music stores them as to whether or not the industry enteredthemusicbusiness. Hekept inthestate. Attractivewindows and forges ahead as it should. growing. He establishedbrances. His salesrooms are features of the store. native merchandising genius made more As a reminder of how much of the above money for him, he established profitable business is western it might be well to call thefactthatthissection bankingconnections,built a 13story He now operates eighteen stores in South- attentionto headquarters store building, hired the best ern California, the largest wholesale and grosses 15 per cent with a population of brains mailable and continuedtogross. retail organisation in the south. 12 per vent. ANNOUNCING! "GOLD SEAL" PRODUCTS REPAIR PARTS, TONE -ARMS, REPRODUCERS, ACCESSORIES AND MAIN SPRINGS, EACH PACKED IN INDIVIDUAL CARTONS, NUMBERED AND DESCRIBED. WRITE FOR COMPLETE ILLUSTRATED CATALOGUE.JOBBERS' TERRITORY OPEN THROUGHOUT THE COUNTRY. GOLD SEAL SUPPLY HOUSE, Inc. 15 WEST 17th STREET \1.:\V (MK, U. S. A. INSTRUMENTS STRING Angeles Los Ave., th 1 1 2517 enARMONY Pianos hica-0 Ave. Lawndale N. 1738C DAVIS & HALLET Company Harmony The jobbers representative all thru Distributed DOLL JACOB INSTRUMENTS KINDRED and UKULELF; BANJOS, MANDOLINS, GUITARS, PREMIER of Makers available. tone finest the with Ukulele, Tenor Representing Professional Marvin Johnny famous the look over- don't And Vita-Uke? and -Mandolin Vita the Or models.) plectrum and tenor (Standard, -Guitar? Vita Smeck Roy the had you Have jobber. your Ask cost. sive exces- without instruments fine really of feature tial essen- every give will they that assurance every with Instruments String Harmony recommend can You own. and use to professional or amateur for ure pleas- genuine A ... playing worth and play to Easy purse. every of yet ... reach. . . the within priced ished fin- Beautifully regulated Carefully . . . fretted Boothe ...... Accurately designed Correctly -toned Full Instruments String Harmony With SOONER PLAY B. Charles BETTER PLAY - EASIER PLAY Will Customers Your

Co. Gulbransen carried. be Ana. Santa Broadway, North the of directors of board the to elected will Radiolas and Kent Atwater Temple, 213 at quarters new attractive its into been have Dillbahner Frank and ner Steinite, Kolster, Majestic, studio. the of moved has Salon Radio Liggett The Gard- M. G. Wells, S. A. Co., Gardner charge in be will Moore, C. F. father, His - * Wells the of executives former The Beach. Long East Broadway, 3404 Studio, olas. -Up. pick magnetic Radio Belmont the purchased has Shop, electro- with use Radi- and Kent Atwater Majestic, ture for amplifier phonograph Radio Glenn the of owner Moore, Glenn to electric power high a into set the verts fea- continue will He Tujunga. Shop, Radio Sunset the in terest con- instantly switch C. A. as knob same Later E. G. of store. in- the purchased has Feringer William the by operated switch radio phone A a as open low. and waves high on ciency music general will completed are alterations extensive and bra, effi- equal gives circuit primary double after contest. the in entered were Advanced static. by only limited is tion Alham- Street, Main East 28 Co., niture States United the throughout merchants recep- distint that sensitive so set new is Fur- California the of property the leased 10,000 Over City. Jersey of Co. Edison the that claims company The system. has Angeles Los of Co. Music Platt The the by sponsored recently contest counter audio quality extra high through operated and window a in winners place second speaker dynamic -inch 10 have will pull, were Beach, Long Avenue, American and push- in tubes 245 No. use will It Line." equipment. Street Fourth Co., Radio Dean & Prest - -in as set, "Nine the known tube nine radio of types all on service cialized -grid screen a be will line radio The Spe- executives. Digby Eugene Griggs, R. nets. Angeles. Los Avenue, Manchester J. Wright. E. R. Diego. San Streets, B at cabi- and speakers condensers, filter ers, West 1009 Store Radio and Hardware transform- condensers, gang as stituents and Fourth Service, Engineering Radio Holloway the of department radio the of manager con- major such including product, pleted * appointed been has Diego, San com- start of Co. Music Holzwasser the with years the the from embrace will tivity radio. Phileo handles company ac- manufacturing radio company's The four past the for Crowell, L. Harry The space. storage additional for Street ness. Eighty-seventh on location present their busi- radio the in producers mass of ranks district. Avenue Western now of west just building store the rented the entered have manufacturers, the in dealers A. C. R. authorized pointed piano recently have Angeles, known well Co., Gulbransen the Co., Los Vermont, and ap- been has Angeles, Los Ave., Western & -Gardner Wells of personnel and rights Eighty-seventh Shop, Radio Birdsall The South 3915 Co., Music Radio Wesenberg patent assets, the of absorption its With - -4 Production Big Plans Co. Gulbransen News California Southern

1929 June, Journal Trade, Radio & Music Western 40 June, 1929 Western Music & Radio Trades Journal II

rc,..1080 =.1we 1. Wets,

SpOeit113.110:00At OU ;mvb Insnet purchase, MI per stateer1.,, attached

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_ Extra Dollars ovor °P. ..- epti os.tr, 1920 oat11 --112.2.5...52.....>...... -, .:0,51710,4 1365.0 for giving 4,,",",,,X,I. ,,;.Tosi ...... ------.(113, ;,,-..' , 't"I'''''.,*.' 1-`-'4 8004 ° Spaniel Die.unt on ...... _*1-531." 1988 net pan:Mame* \t ..t.:(1° Y:5. C5 SO per statement !ft, attached. Columbia 0

--.0.ms ...:. 7, ,. ...,.. .. an e940TO 0., t,-upooT, V.4":\365.10 .... Extra Boost!

GL A N C E over the batch of checks reproduced above, gentlemen, and don't miss the size of the figures - they're important enough to think about mighty seriously. These checks are samples of the hundreds we sent out this March to Columbia dealers. They were extra dollars paid to Columbia dealers for the extra effort they put behind the Columbia line in 1928 - bonuses made possible by one of the most liberal sales policies ever inaugurated to give Columbia dealers a bigger share of the gate receipts. You're probably familiar with that policy. But if you aren't, then ask for full particulars. Some of this year's bonus checks are shown above. Look them over again.Worth going after, aren't they? If you push Columbia all the year round your rebate check is pretty likely to have some husky numerals on it. And every good lick you get in now boosts the total !

Columna P_hoimogra ph 0111111:11115'..elegy 110 Tref. Wools Roc Its F.I. OM: w. Ilp11. y Yawn..110000...". Pota.0. Y. N. Brooklyn, Ave., 14 3922 Inc. Co., Mfg. Needle -Kane Wall PROFIT 150% $15.00 RETURN YOUR $6.10 COST YOUR stand. this feature to territory your in first the Be

stand. the for cents 10 of charge nominal Usual

Medium. 25 and Loud 25 Loud, Extra packages 50 holds stand Each SELLS QUALITY THE ATTRACTS DISPLAY THE Stands Revolving Lacquered Attractive in packed now Are needles) -record 10 original (The KANES - WALL

room. new a as display radio well as years. many April. than sales for month better a was added was floor mezzanine a flooring, new for industry radio the in engaged been May that says Francisco San in partment exterior, the on tiling new to addition In has Peterson Mr. while country, this in de- instrument orchestra and band Co.'s & accordions piano and manager store. entire its remodeling by anniversary chromatic the duced Clay Sherman, of Ringen, W'rn. intro- having Valle Mr. trade, radio and its third celebrated recently Francisco, San music the in known well are Both fax. Street, Chestnut 2241 Kusich, Antone by Fair- St., Main and Ave. Bolinas of corner cities. appearances owned Co., Electric & Radio Marina The the at store radio and music a opened Coast other in successful have Peterson Kenneth and Valle M. I. its continue then will and branches Co. & Clay Sherman, the of tour a on taken was houses. music region later Grand" "Parsifal The obtained. salesman. bond and were results sales good that result the with Bay of men radio informed best the of stock a is Peterson Mr. firm. the with ing Grand," "Parsifal the to Art, Duo without one as recognized is Bray also. store land continu- is She May. in Peterson Joseph and with grand, Steck modern the ,up tied store Oak- firm's the of department radio the Mrs. became Francisco San their in Co. & Clay Sherman, Meanwhile self. department music over taken has store, Francisco San the at sheet Ross' & Waters of it- of account splendid a gave instrument manager popular the Pryor, Aileen Miss Chase, & Kohler of department radio and old staunch the Co.. & Clay Sherman, for manager manager sales piano Francisco San Pracht, phonograph the of Bray, Jack pre a to were band. Holton a become Harold by -view invited tion has organization Whiteman's month. this Associa- Teachers' Music the of Members composing was he time California Northern in appears he when "Parsifal." the at was tained. Whiteman paul with up tie to preparing piano favorite Wagner's Richard main- be also will department repair and are instruments, Band Holton for dealers it because Grand" "Parsifal the as known supply A music. sheet and radios graphs, California Northern Ross, & Waters is It Co. & Clay Sherman, of quarters phono- supplies, and instruments musical head- at was Wagner, Siegfried by pany a company of line complete handle will Avenue. Winchester South 3931 at district, Com- Aeolian the to loaned piano, grand The Pittsburgh. Avenue, Railroad 253 manufacturing Chicago's in warehouse Steck the when together traveled tainly at Co. Music Home the over taken have branch a leased has Company Magnavox cer- they and -hand -in hand go business Oakland of Welch R. L. Mrs. and Mr. the distribution, eastern facilitating For and sentiment that happens sometimes It

- 4 -4 California Northern of News

1929 June, Journal Trades Radio & Music Western 32 .1 ante. 1929 Western Musk & Radio Trades Journal

FIVE of the best selling portable phonographs manufactured are pictured here They have everything to recommend them-ex cellent tone quality, rich appearance, splendid values, and established rep- utationDealers throughout the country are doing a large and profitable business on them.

PAZ. Poe.. YOU SELL MAKES A FRIEND Use PAL Portable Phonographsas Your Summer SalesStimulators PAL Gem PAL Premier An excellent phonographat a low A new model that has Jumped price. "8- tonearm.New type into instant popularity.Brilliantly metal shielded reproducer.Excel- Six Excellent Models attractive appearance. Two - tone lent tone quality.Sturdy construc- bakelite tone arm matches the blue tion.Size.'7in. x 111/2 in. x 15 in. of the outer Fabrikoid and the red Weight. 111/2 lbs. Colors:black. interior lining.Size, 151/2 In. x 121/2 In.x in. Weight, 191/4 lbs. blue,grey.brown.red. Motor: For You to Choose Colors:blue and red combination guaranteedsingle spring motor. only.Motor: tested single spring motor. PAL Junior From PAL Regent A model of very striking appear- One of our best selling models. ance and fine tonequality. '13** "S" shaped throw -back tone arm shaped tapering tone arm.Excel- PRICE LIST and new PAL -phonicreproducer. lent metal shielded reproducer. Size. Built-intonechamber. Heavily 7 in. x111/2in. x 15in.Weight. nickel - plated hardware. Piano 113/4 lbs.Colors: black. blue, brown. PAL Gem - $15.00 List hinge.Size.123/4in.x181/4in. x red and green.Motor: dependable 71/2in.Weight. 151/2lbs.Colors: single spring motor. PAL Jr.- - 17.50 " black.blue.grey, brown. Motor: PAL Premier 25.00 " sturdy double spring motor. PAL Standard PAL Standard - 27.50 " PAL Supreme The richest tone quality possible A machine of very fine appear- PAL Regent - 30.00 " ina portable phonographisthe ance. Rich tone quality. "S" shaped big feature of PAL Supreme. Metal throw -back tone arm and new PAL PAL Supreme 35.00 " tonechamber. Fiftyinchesof Phonicreproducer. Built-intone tone amplification through an "8" chamber. Anexceptionallywell throw -back tone arm s^lenttfically made phonograph.Size. 7% in. x calibrated.Size. 73/4 x 151/2 tn. x 123/4 tn. 11% in. In. Weight.143/4 Write to Your Jobber for x 18%tn. W^,ght. 181/2 lbs. lbs. Colors:black,blue,red and Colors: black, blue. b n and red. brown. Motor: dependable double Samplesa n dQuotations Motor:dependab:edoublespring spring motor. motor.

10 20thSTRREET PLAZA MUSIC COMPANYNEWEW YST O K 44 Western Music & Radio Trades Journal June, 1929

Best from The West Announcing New SCREEN GRID TUBE RADIOTONE A PacifiCc Coast Product Combining Tone - Quality and Prices A Value that is Tested, Checked and Proven What You Get Equipment A radio that gives you a real Cabinet gross profit.A radio that at Height 39%inches. Width 22% once puts you on the buying inches.Depth 15inches.Push-pull levelofdepartment,chain amplification. 7tubes. Two stages stores and large mergers, and radiofrequency. All -electric,single dial.MagnavoxDYNAMICspeaker. Art- meets their competition. istic cabinet.

TUBE EQUIPMENT The Screen Grid Tube 1-280 2-245 3-227 Only One Dealer to a 1-222 Screen Grid City A product for live merchants Licensed Under who know value. R. C. A., Westinghouse, General Electric, Hazeltine andLatourNeutrodyne, Today's Merchandise Magnavox and Lektophone MODEL J. W. Patents. Today Realistic Reception

6RADIOTONE combinesfaultlessreceptionwith faultless tone and beauty of appearance. True tone is characteristic of Radiotone. A faithful reproduction that is as realistic as in the broadcasting studio itself.This true dynamic tone reproduction is yours plus needle -point selectivity. Write or Phone for Prices and Discounts No Matter what the Name, Radio is only as Good as its Performance. HEAR THE RADIOTONE PERFORM The Beaux Arts JOHN W. BOOTHE Telephone Building, Direct Factory Representative. EXposition

Corner of 1120 BEAUX ARTS BUILDING 8th and Beacon LOS ANGELES, CALIF. 4 7 5 7 Radio Sales Planned, Promoted and Managed. Advertising Layouts Written, StocksAnalyzed. June, 1929 Western Music & Radio Trades Journal

Shirley Walker Resigns Always readytoacceptresponsibility, he was given the purchasing agent's job rYOU CANT Go WrzoNca From Sherman, Clay Co. in addition to his other duties.He pro- WITH ANY 'FEIST' SONG' For the past several years, when any gressed. In turn he managed the main rk onewenttointerview"Mr.Sherman San Francisco store for five years, grade "HONEY" Clay," they were invariably introduced to atedto headquarters office,devised and one Shirley Walker, comptroller and mem- invented elaborate means for keeping ac- "BLUE HAWAII" ber of the Board of Directors.He was curate check onalldepartments, stores S the living personification of the Sherman and operations, was electedlast year to TM JUST A RUDY VALLEE Clay organization. When there were dut- Board of Directors as comptroller. ,VAGABOND LOVER", iesto be performed in connection with Itis believed that Phil Clay, president San Francisco civicmatters, music con- ofthe Sherman Clay organization,will personally take over the duties formerly tests, conventions, etc., etc., it was Shirley performed by Walker. Walker who appeared, spoke with authority. i'fAV DEAR." Itis,therefore, with dumbfounded sur- Mechanical Music In price that the music and radio industry Theaters Condemned learns that Shirley Walker has doffed his The danger of mechanical music in the silk topper, hung iton the hall tree at theaters today was the biggest single piece PLEASELET ME DREAM" the headquarters officein San Francisco, of business discussed and acted upon at IN YOUR. ARMS" the thirty-fourth annual convention of the checked out, leaving a forwardinfi address American Federation ofMusicians,held to the Holbrook Building, San Francisco. in Denver, May 19 to 24. The association asserts that the introduc- AND ESPECIALLY YOU Affirms R u mor tion of mechanized music in the theaters Seated at a new desk, in a new office, puts large numbers of musicians on the with his own name on the door, Shirley unemployed list, and will gradually, in a PRETTY UTTLETHill Walker tersely states "Believeitor not, few years, make music as a profession a itis true. I am no longer connected with "dead"profession. Theycontendthat `PRETTY LITTLE MAID ShermanClay." Hestatesfurther,"I fewer and fewer people will takeitup, OF OLD MADRID" willnotattendtheSaltLake northe untilitwill be impossible for even the National Conventions." motion picture firms to secure musicians Judging from that, we are led to believe for their pictures. "MY CASTLE IN SPAIN IS A SHACK IN THE LANE that the music and radio industry is los- "Not onlythat,"points out the local ing a man who will be very difficult to secretary, Mr. Liebold, "butitwillen- replace. Unless he has resigned, he is a danger the music industries as a whole, AFTER THINKING IT OVEli, vice president of the National Association because the school children willlose in- of Music Merchants, vice president of the terest, which will lower the sales of instru- Western Music and Radio Trades Asso- ments by the music companies." ciation and president of the San Francisco WHAT YOU 4 Music Trades Association. After much discussion on thestiIv(i. 'WWHO CARESHAVE BEEN? a Declaration of Principle was adoptedde- No man has done more for the music ploring the new order. and radio history in the West than Shirley Walker.He has given unstintingly of his The present presiding officers were unan- time and his energy for the unselfish bet- imously re-elected. The officers now for the terment of the industry.He has plodded coming year are: Joseph N. Weber, New SONG OF THE BAYOU up and down thecoast and across the York City, president; Wm. L. Mayer, New continent on various and sundry missions York City, vice president; Wm. J. Kern - in the interests of the industry.As exe- good, Newark, N. J., secretary; Harry E. cutivesecretaryofthe1927 convention Brenton, Boston, Mass., treasurer. It was held in San Francisco, he staged a con- also voted to increase the salary of Presi- "GIVE YOUR LITTLE BABY vention that will long be remembered and dent Weber five thousand dollars ayear. LOTS OF LOVIN" probably never surpassed.Fighting single There were delegates from eight pros handed he presented plans for drastic re- inces of Canada, and forty-fivestates of organizationof the National Association, this country.The next convention will he has brought about the culmination of many held in Boston. of them and was on the verge of bring- WHAT A GIRL -WHAT A NIGHT/ ing about more sweeping changes. The Music Electric Co., Inc.,B14 East `WHEN WE Many Years Service MainStreet,WallaWalla,Wash.,has established a radio service department in CANOE-DLE-OODLE ALONG Walker entered the employ of Sherman charge of D. A. Turner, formerly with the Clay twelve years ago as part time ad- Stubbs Electric Co. of Portland. vertising manager, thenfulltime adver- LEO. FEIrToric tising manager.Under his direction ad- 231 w. 401.11T., vertising of allthe Sherman Clay stores The DomesticElectricAppliance Co was coordinated and year in and year out of 1610 Eighth Avenue, Seattle, has been NEW YORK CITY plans laid out. appointed distributor for Zenith radio. AV' AV AV AICIF Let46 Westernus Music & Radio Tradeshelp Journal June, 1929 WHEN we gave our dealers the C. A. Earl radio we gave them a set with a new Hair -line Super-selectivity-a set proved by actual test for outstanding performance in each particular locality.Yet our job is only half done. We must now help those dealers to sell more C. A. Earl sets this year than their biggest previous records for all other makes combined. We propose to do thisy the most practical and comprehensive retail selling co-operation ever put behin adio.

A Complete e Range enables you to concentrate on a single line.Thus you will reduce your Stock Investment, increase your Turnover and Profit and get more Results per advertising dollar expended.

Coast -to -Coast Broadcasting by the C. A. Earl Orchestradiaup, Phil Spitalny con- ducting.Every Tuesday evening these headliners of the air, with brilliant guest artists, delight millions of radio fans.And these fans represent millions of prospects for C. A. Earl dealers.

National Magazine and Newspaper ADVIARTISING A list headed by The Saturday Evening Post, and including the leading newspapers of the country, carriesaselling message whose powerful appeal is made doubly effective by dominant space. Co-operative Campaign for Dealers This three -fold campaign includes all three types of advertising-(a) "Producer," such as newspaper advertisements, booklets, folders, etc.(b) "Identi- fier," such as window and store displays, etc.(c) "Reminder," such as attractive novelties carrying the dealer's name.

A Unique Merchandising Service by which our Trade Research Bureau solves many of the dealer'spracticalretailselling problems, and helps him in all kinds of ways, from selling over the telephone torranging partial payment terms. June, 1929 Western Music & Radio Trades Journal 47

4.% ousellA MODEL 22 $99.50 MODEL 31 3139 (less tubes) (lesstubes) All Electric 8 -Tube Set All Electric8 -Tube Set Complete with Complete with Arcturus tubes $120 Arcturus tubes $164.50 Neutrodyne.Four tuned Neutrodyne.Four tuned circuits. Push -Pull am- circuits.Push -Pull amplification.Inductor plification.Inductor Dy- Dynamic Speaker. Phono- namic Speaker. Walnut graph Pick-up. Open type finish cabinet. cabinet, walnut finish. MODEL 32 S1 4;4j) (less tubes) MODEL 41 $225 AllElectric 8 -Tube Set (less tubes) Complete with AllElectric 9 -Tube Set Arcturus tubes $194.50 Complete with Neutrodyne.Four tuned Arcturus tubes $253.51 circuits. Push -Pull am- Neutrodyne.Five tuned plifies t ion .Dynamic circuits. h -Pull am - Speaker. Phonograph plificati Dynamic Pick -tip.NI alnut cabinet Speaker nograph with4,oitruntiogpanels. Pick-up. cabinet.

The Price Range of C. A. Earl dios is $75 to '225(less tubes) Priees slightly higher ha Canada IMPORTANT

Super-Seleltiivity-th a t GPhonograph Pick-up is a 1picks the particular station SALES feature of all console mod- you want out of the thickest els with the exception of "traffic jam" on the air. FEATURES Models 21 and 22. Ifjp Sensitivity-that brings in 4E0 a program with a lifelike 7Push - Pull Arnplifien - fidelity never attained in using the latest develop- radio until this season. Write or wire for informatt regarding C. A. Earl ment of audio amplifiers Franchises still available-and where you -the 145 tubes. "11 All Neutrodyne Four Tuned may hear C. A. Earl Radio. gem Circuits. Artistic Cabinets-each a CHAS. FRESHMAN CO., Inc. 8really beautiful example of 4Antenna Variometer -- for the cabinet -maker's craft increased selectivity on C. A. Earl,President - will prove particularly short waves and increased 122 East 42nd Street, New York, N. Y. appealing to your feminine sensitivity on long waves. CHICAGO-SAN FRANCISCO LOS ANI;F: L ES customers. This is an exclusive feature. h 1.NSAS CIT1-ATLANTA Single Control with Mum - Canada: Freshman Freed-Eisemann Itadin, Ltd., Light Socket Antenna with mated Dial. 20 Trinity Street, Torto, Out. 9all sets except Model No. 22. LirtRaitie Western Music & Radio Trades Journal June, 1929 THE SE MEN

Will make RADIO1 Get Acquainted With The Men Who Will Help You Succeed

EVAN 0. THOMAS, Here we are. Look us over-then President look us up. Come in and see just President, Thor Pacific Co., Manager, T. W. Warner Co., Treasurer, Laboratories Re- how we stack up. You may al- search Corp. ready know some of us-we want you to know all of us. **We have planned a policy that will be aggressive -progressive and profitable - to our dealers as well as ourselves. We have selected a line that is unsurpassed in the Radio field. We want action- T. W. WARNER, VicePresident and plenty of it.You will like Formerly executive officer General Motors Corp., Detroit; Vice -President our way of doing business - Durant Motors. President, Toledo Chevrolet Motor Co. President, New the cooperation we extend. The Process Gear Corp., Syracuse, N. Y. and of Warner Co., Muncie, Ind. Now President, T. W. earner Co., latch string is out-and a hearty Pasadena and Los Angeles; Vice - President, Thor Pacific Co. handshake is waiting you. EVAN a THOMAS CO DISTRIBUTORS 1017 SOUTH GRAND WEsrmoRe 2238 WHOLESALE ONLY

MILTON WEINBERG, Advertising Counselor JOHN E. GUNDERSON, Milton Weinberg Advertising Co. Treasurer Also Treasurer, Thor Pacific Co. June, 1929 Western Music & Radio Trades Journal OE AIL RADIO

RISTORYin 192930 Learn the Real Facts About Radio's Newest Achievement C. A. EARL Radio Learn what can really be accomplished when men determine to set new standards C. H. JOHNSTON, in product and production - learn how General Sales Manager EARL Radio was built-and why it affords Formerlywith Electric Corp.. Pacific Wholesale, Inc., and value in a quality product never before Chas. Freshman Co.,Inc. attained in radio manufacture. Come In .Hear the EARL Test it for Yourself Prove to your own satisfaction that our claims are warranted by facts.Test the EARL by whatever standards you choose. Look it over for "eye- value" as well as J. B. FRALEY, "ear -value". All we ask is comparison by DivisionMerchandise men in the trade-you fellows who KNOW Manager Formerly with Electric Corp. radio value. The EARL will do its own and Pacific Wholesale, Inc. selling - even to the toughest "critic" in the trade. The EARL Radio Fra nehise...hacked by Evan 0. Thomas Service We promise you that when you fellows see us in action-when we get fully under way - there will be a scramble for the EARL Franchise. At least come in and say "howdy" before you sign up for the season. The EARL Radio manufactured by the C. A. Earl Division of Chas. Freshman Co., Inc.

ROY McLAUGHLIN, Manager Technical Department M. J. GEERY, Formerly with U. S. Govt. Radio Division Merchandise Manager Service; Radio Dept. Parmelee- Formerly with Pacific Wholesale, Dohrmann Co.; Radio Division, Inc., and Brady -Patterson Co. Ray Thomas, Inc.,andChas. Freshman Co., Inc. 50 Western Music & Radio Trades Journal June, 1929

they find that the neighborhood dealer is Boothe Enters Wholesale Field cutting down their volume." As will be noticed in a full page ad in Boothesaid: "Itmust be apparentto even a matoid that It is doubtful, he said, whether the large thispublication,J. W. Boothe hasen- the big volume of department and down -town stores in the radio business of the future is going to the gaged in the wholesaling of radio, having large cities of the country will ever equal adirectfactoryconnection whichputs fi,gures they have seen in the past. Massed him in a very favorable position for the radio sales cannot render the service that merchandising of his product.As is well the small dealer gives-"it is just a condition and not a theory"-and the neigh- known, Mr. Boothe has had many years' borhood dealer has been clever enough to experience in the retailing and buying of know this, and consequentlyifa good radio, and it would seem that in this new merchant, he succeeds.Touching on the connection that he can bring allof this tendency in the United States for mergers valuable experience to the field of whole- and chain stores, Boothe stated-"You see saling.We believe that Boothe may be that the chain store is only a bigger con- properly called the dean of the retail radio ception of the neighborhood store without tradesofarasmusicstoresarecon- its personality, but it is also a notable fact cerned, because, if we remember right, he that the chain store system in many re- firstintroducedradiohereinamusic spects has had its biggest success in the store on the Pacific Coast, and as is well smaller cities or outlying districts of the known has conducted a number of the larger cities, which again goes to prove largest and most successful radio sales on that the position of the neighborhood store thePacific Coast.We believethatthe is sound."There is an individuality sur- vast wealth of experience that Boothe has rounding the sale of radio thatis pecul- willprofitably be utilizedinthe whole- iarly a part of radio selling, and the per saling of radio, and we understand that John Boothe sonal contact of the neighborhood dealer, in this connection he has outlined a series together with his human service, to a great of sales plans and advertising lay -outs, and so-calledneighborhooddealer. Thisis extent offsets the big blare of figures, dis- is prepared to promote and manage spe- immediately suspectible to proof from the counts and terms." cial sales for dealers throughout the Pa- fact that the large stores in the so-called Boothe leaves shortly with Mrs. Boothe cific Coast. shopping districtsare constantly adding for an extended trip up the Coast as far Asked for some of his opinions regard- branch stores, which radiate from the main as Seattle, and itis unenecessary to add ing the present status of the radio trade, store to all points of the compas, because that he will take his fishing outfit along.

Introducing Greetings from 0. F. Rydeen Little David's Representing Ampico Corporation Papa Mason & Hamlin Chickering Knabe J. & C. Fischer MARSHALL BREEDEN Haines Brothers Columnist, Humorist, Horticulturist, Author, Marshall & Wendell "Speller," Piano man and Radio Convert. Foster & Armstrong Representing JESSE FRENCH HOTEL UTAH PIANOS- RADIOS "The Best on Earth" SALT LAKE CITY June, 1929 Western Music & Radio Trades Journal 71 TWATEllKENT RAD10....A1

MORE PROOFS OF ATWATER KENT LEADERSHIP

11 $34 speaker, table F-4-Electro-Dynamic Model $92 receiver, ` 55-Screen-Grid Model MODEL TABLE THE

Radio. Kent Atwater feature who sensitivity, power, new rightness-its merchants to profits more sales, more absolute its with everywhere people ... will, good more brings that ner satisfies that winner A Radio Grid win- dependability-a Kent Atwater - Screen Kent Atwater perfected the in its and sturdiness operation-its winner acknowledged another duced quiet and tone Electro-Dynamic ous pro- has Kent Atwater provements, glori- selectivity, -point needle range, improved with first ALWAYS

RADIO -GRID SCREEN PERFECTED WITH LEADS

RADIO KEN ATWATER

1929 June, Journal Trades Radio & Music Western June, 1929 Western Music & Radio Trades Journal 53

11111r-1-7AirririvirirartlEllKENT nADio

LEADS WITH VARIETY OF BUILT BY AMERICA'S FINEST THE NEW CABINETS ATWATER SCREEN AD

THEforemost furniture manufacturers in elaboration in a period reproduction... you the country are building cabinets for the new have it for them. Atwater Kent Radio to

Screen -Grid Radio...that's another big step blend with appointments of any room... you forward! Here are cabinets to suit any taste, any can supply it. The new cabinet plan gives pocketbook. If customers want compactness... Atwater Kent merchants a wide-open field for you have it for them. If they want a bit of more business.

HOW EASY! Placing ate Atwater Kent Electro-Dynamic Speaker in a cabinet isas simple as hanging up your coat. PA. PHILADELPHIA, AVE., WISSAHICKON 4700 PRES. KENT, ATWATER A. CO. MANUFACTURING KENT ATWATER ... -maker. profit Speed tester or inspector an workers greatest dealers' the radio, popular most eight every of out one Radio-with Grid - world's Radio-the Kent Atwater better, Screen Kent Atwater making for device . . . still but more, only Not hurry without modern conceivable every with Equipped radio. for solely ington...Built Wash- at Capitols nine than Gardens, Square Madison 17 than fields, football 28 than space more Covers Radio! Kent Atwater for demand ever-growing the meet to 32 to doubled now acres, 15 AS

DOUBLED NOW FACTORY RADIO LARGEST WORLD'S RESOURCES MANUFACTURING IN LEADS

RADIO KENT ATWATER

1929 June, Journal Trades Radio & Music Western 55 J IIit.I (12l) Western Music & Radio Trades Journal

3EN5101 PATENTS ALLOWED AND PENDING. LICRNSKD UN- DER LICKTOPHONK PATENTS

131

HEAR this remarkable new reproducer at the R. M. A. Show! No need of a "side by side" test. The superiority of this new Jensen speaker is impressive wherever it is heard, for in it Peter L. Jensen has applied entirely new and original principles. The moving coil represents an Completing the Jensen line is the innovation in design. The cone is Standard Dynamic, Auditorium ten inches in diameter. Great rigid- Dynamic, the Model 6 Cabinet, and ity and strength are maintained with the new Jensen Imperial now avail- exceptional freedom of motion in able equipped with the Concert the cone assembly. Dynamic as well as the Auditorium This speaker, with extreme sensi- Dynamic. This is the most complete tivity, reproduces with enormous line of dynamic reproducers on the volume from the amplifier of any market. The prices of all models radio set. The entire musical range are surprisingly low. Prices; Jensen is reproduced with a quality of bril- Concert Dynamic, Model D7AC, This Iscautiful cabinet is now available with the Jensen Con liance never heard before. $35.00; Model D7DC, $27.50. cert Dynamic at price placing it in the reach of everyone. Jensen Imperial with Concert Unit (AC Model) ... $80.00 Jensen Imperial with Concert Unit ( DC Model) ... $72.50 JENSEN RADIO MANUFACTURING COMPANY Jew., Imperial with Auditorium Unit ( AC Modell $100.00 Jensen Imperial with Auditorium Unit ( DC Model) $90.00 6601 S. Laramie Ave., Chicago, Illinois 212 Ninth St., Oakland, California

JENSEN AUDITORIUM MODEL6CABINET JENSEN STANDARD DYNAMIC Equipped with Jensen Stand- DYNAMIC With 12 inch cone ard Dynamic With 8 inch cone Model DA5M: For 110 volt Model D64AC For 110 volt Model D4AC For 110 volt AC AC operation $70.00 AC operation $50.00 operation $32.50 Model DAS For 220 volt DC Model 65 For 110 volt DC Model 1)5 For 110 volt DC operation $55.00 operation $42.50 i $25 00 Mmlel DA4 For 110 volt DC Model D64 For 6 volt DC Modeloc71"nFoor 6 volt DC operation $55.00 operation $42.50 operation $25.00

liff/KI.A. SHOW, STEVENS HOTEL, SPACE'Pm,EX ONHALMI.11. Calif. Francisco, San Washington Seattle, CO. WATERHOUSE-WEINSTOCK-SCOVELL rfZE:270Clit/e6OPORtIlilatir Oregon Portland, Utah City, Lake Salt CO. EQUIPMENT MOTOR ,LOCIII/GaRPORSOON. 710 Calif. Diego, San COMPANY GAVIN W. P. Calif. Angeles, Los gik_EigriAifeagrOAViztafit

any to receiver. performance of quality new a add Tubes Radio Bosch Francisco San Chicago Detroit York New Branches. Massachusetts Springfield CORPORATION MAGNETO BOSCH AMERICAN Lektoplonse. and A.. ICC. of applwation4 and patents under ficen.ed is Radio fk,sch season. this them in included be to want you plaits selling Bosch for ever. if Write than finer and greater be will advertising Radio Bosch volume the to of and cooperation dealer factory Bosch investment. inventory of flexibility a tion, an distinctive posi- price unparalleled policy, merchandising square and fair a by protected again is chise season. money more fran- Dealer Bosch The this make will They money. made have dealers Radio Bosch values. greater and performance superior construction, even see you better engineering, finer will 48 Model the In priced. moderately radio, performing excellent designed, to you well for Bosch looked always have Rightfully radio. to new results give to ranged ar- wave type a tubes rectifier-seven full 280 and detector powered 227 type a is There push-pull. in arranged amplifiers 245 type two are There used. are Three element new tubes. screen-grid-four the to engineered completely is 48 Model Radio Bosch new The RADIO BOSCH -GRID SCREEN 8248.00 tubes. less price, List veneers. set walnut with off and line English Old in antique is finish The different. strikingly is speaker, type dynamic and panel dial both concealing doors sliding tall with cabinet, The push-pull. in arranged amplifiers audits new large the are which of two and type, Grid Screen new the are which of three tubes, seven uses engineering, radio in developments scientific modern most the employing chassis, The radio. in word last the truly is Console Luxe De Radio Bosch new The

$122.50 tubes, less price, List appeal. sales distinct a with model table a in troduced in- are doors Sliding veneers. walnut grained of cabinet table handsome in housed type, fier ampli- Grid Screen new the are which of three tubes, seven with chassis shielded perfectly the contains 48 Model Table Radio Bosch new The

$172.50 tubes, less price, List speaker. type Dynamic Bosch the has It beauty. of one console this make carving rich with bined com- veneers and woods chosen Perfectly individuality charming of combination inexpensive an in radio quality Grid Screen bodies em- it because demand great in be will Console Speaker and Receiver Combination Radio Bosch The June, 1929 Western Music & Radio Trades Journal ) , Treble, Bass and Hum A Department

By MARSHALL BREEDEN

IT IS PITIFUL TO BE COM- bearing seems to be a good omen. Three years PELLED-L TO MAKE this con- ago when the piano business here was rattling fession,butwillsomekind good, my artichoke bush produced abundantly. friendplease give me a new Then it laid off for a couple of years, and, watch?It must be an unbreak- alas, so did the piano business. Now the bush able watch. Preferably one that is heavy laden, and so maybe the piano busi- will rebound. The other day I ness will take a brace again, exactly asit permitted little David to inspect should. However, gentlemen,don'tcrowd, my 27 -jewel Ingersoll. Today I there are enough pianos to go round. have no watch.It is remarkable A A * how quickly the son of a piano THE FORD BROTHERS, FRANK AND man(forIstillcallmyself GEORGE, are different from the Smith Bros. that)learns to understand tone The former operate two stores, one in Ontario harmony. The little cuss got a and one in Pomona.The latter also operate sure enough kick out of using my two stores, one in Whittier and one in Monte- ex -watchfora tuningfork. bello.The difference lies in that the Ford Maybe this is a good suggestion Bros. sell and rent pianos, whereas the Smith for Ashby Manning, R. W. Heck, Bros. do not.If anyone will give me a sure of Hanson Parkinson.In the future they may be able to receipt to cause the Smith Bros. to follow the employ their watchesin tuning pianos. But it is wise to example of the Ford Bros., then I will let them know that a watch isnot like a piano hammer . . .it change little David's shirt on Saturday. won't bound. * * * * * * IF MR. ROYAL W. DAYNES OF SALT LAKE CITY will THE EDITOR OF THIS MAGAZINE has but now re- personally guarantee the following three essentials, the Salt Lake turned from a trip into the wilds of the East. He pub- Conventionwill be a success.The guarantees, Mr. President lished his findings in a folder and mailed it to you. Daynes, are: READ IT AGAIN.Itisclear, accurate and sound. That's more than can always be said of my stuff. (Loud 1.To take me to my old habitat (if you do cheers.)The Editor should himself write this page, he not understand that word, I refer you to C. W. can do it better than I can, and by so doing he would Boothe) in Ogden Canyon for a chicken and trout save himself 3,000 berries a month. But I hope you dinner ... and pay for it. do not call this item to his attention. If you do not be- 2.To cause Mr. Beeman P. Sibley (who, so tray my trust he will never see it, for whoever heard of I am informed, has recovered from his Tiajuana an Editor reading his own magazine? He hires proof sewing circle meeting) to refrain from enticing readers to do that. innocent dealers into his rooms at the Hotel Utah. * * * 3. To see to it that the buyers for Glenn Bros. COOPS AND SONS OF PASADENA, after many years and Roberts Piano Co., of Salt Lake City, Og- in the business, have been forced to liquidate.This is sad.It den, Pocatello, Provo and way stations, do come isapity, because they are so capable.However, thereisa into my display room in the selfsame hotel and ray of hope because it appears that they will be allowed to con- do sign on the dotted line prepared for them. tinue for a time at least.That may enable them to pull themselves up again.Itis reasonably certain Coops and Sons will do itif they have the opportunity. WHERE IS ED KELLY, and will the good * * * old scout be in attendance at Salt Lake?I'll bet Ed. will be there with bells on his fingers IN THE DAYS OF MY ADOLESENCE, when I and rings on histoes, roamed the highways and byways of Hollywood, 'cause a convention I could buy myself a hat and make the purchase would not amount to so much without Ed., and stick.But. hurrah, no more.The other Satur- his, ahem, jolly laughter as it were, imported day I bought a sailor straw.I wore it home and direct from Seattle. immediately Mumrnie-Daisy cast it into the outer * * * darkness. There goes my $1.95. The next Mon- MY ARTICHOKE BUSH WHICH GROWS day she took me to a store and now, oh, boy! I high on my hillside garden has produced boun- am sporting a soft straw with a turned down brim tiously and well this season.This, however, and a dark brown band around the crown. Pop is no invitation for piano salesmen to come goes $4.50! which, added to $1.95, makes as around asking for some 'chokes.But its heavy sturdy a price for a hat as I ever paid. 21 No. Model Console Highboy Brunswick

31 No. Model Radio. with Panatrope Combination Brunswick

Sets Receiving Radio Brunswick new the of supremacy tone the satisfaction plete com- your to prove to 10th-and June opening - Association Trades Radio and Music Western the of Convention Lake Salt the at Booth Brunswick the visit to invited cordially are You industry. radio the for ards stand- new set to as extraordinary so sets receiving radio new its in tone of perfection a test, scientific critical most a by demonstrated, Brunswick - witnesses competent of body great a before - 3rd May midnight, At

Lake Salt the At Brunswick Prove Journal rade-. I i It N. June, 1929 'Western Music & Radio Trade.. journal Tone Supremacy Convention

Brunswick Lowboy Console Model No. 14

-And again we urge you to visit the Brunswick Booth (No. 8) at the Salt Lake Convention - and to observe for yourself how the eye -value of the exquisite cabinets designed by Brunswick has been plussed by an ear -value bound to be reflected in extraordinary sales!

-1V%-gAre Radio Receivingets THE BRUNSWICK-BALKE-COLLENDER CO., Chicago, New York, Toron o - Branches in All Principal Cities 60 Western Music & Radio Trades Journal June, 1929

11111111111/111111111111111111/1//1111111110111 I

MODEL 525-Combination radio and phonograph...radio has 10 tubes including rectifiers and two 250 type power tubes in push-pull... Cabinet of modern design with beautifully matched grain effects of American and Orientalfit walnut ... Price complete (without tube.).... 410 Three

MODEL 524-10 tubes including rectifiers and two 250 type power tubes in push-pull ...Tone -Balanced Dynamic Speaker ... Beautiful cabinet design of Americah walnut with inlaid marquetry Models ... Price (less rubes) 310 of Distinctive Beauty

... cabinets of assured salesappeal-moderately priced to bring Kellogg Quality within reach of all. MODEL 523-9 tubes including rectifier and two 245 type The keynote of 1929 Kellogg Radio is POWER! Not power power tubes in push-pull ...Tone -Balanced Dynamic Speaker ...Cabinet of American Walnut and Bubinga for power alone... but powerfor rich, pure TONE, for sharp wood. Price (less tubes) $265 SELECTIVITY and for effortless tuning of distant stations.TEN times the undistorted power output of most sets of a year ago. Distribution is rapidly nearing completion. If interested either in distributor or dealer franchise, See the mew KELLOGG we recommend that you get in at the R. M. A. Trade Show touch with us at once. STEVENS HOTEL Booths t t; and 114 Exhibit Hall KELLOGG SWITCHBOARD & Demonstration Rooms. 6o5A-6o6A SUPPLY CO., CHICAGO r FOBES SUPPLY CO. 260Fifth St., San Francisco 10th & Alice Sts., Oakland Distributors for Central and Northern California and Western Nevada June, 1929 Western Music & Radio Trades Journal

13 I Screen -Grid Tube Stages R. F. Amplification

3 Super Power Tubes in Push -Pull Audio 2(Using 250 Type in 2 Models -245Type in 1 Model) Automatic Volume Control Tone -balanced Dynamic Speaker Super Condenser Tuning 8 Tubes in Addition to Rectifiers- PowerRadiV All Standard Base WorthyofIts ;Reputation 11/41.. irnkeAral 0the e (2 Western Music & Radio Trades Journal June, 1929 Heavy Increase in the Radio IndustryOffered by Bremer -Tully For Coming Radio Season Shown By Goverment Report New offerings of the Bremer -Tully Man- RI: PORTS from approximately 20 per cent of the 39,159 radio dealers queried in ufacturing Co. include a console model re- the April 1, 1929 quarterly survey of stocks in dealers' hands, conducted by the ceiver, a battery set and a new de luxe AC Department of Commerce in cooperation with the Radio Division of the National Elec- model. trical Manufacturers Association, showed a volume of business of $25,540,245 for the employsaper- first quarter of this year, or an indicated total retail sales volume of $132,000,000. The consolereceiver Indicated total retail sales volume figures for the January 1, 1929, and October fected, tuned neutralized and shielded circuit,havingthreestagesofradiofre- 1,1929, quarterly surveys are placed at quency amplification, detector and push- $186,000,000 and $96,000,000 respectively. Type 227 tubes are used in Returns from the three available quarters Radio Industry Is Now pull audio. thesecondaudio,in of the 1928.1929 radio season, therefore, allstagesexcept Declared Standardized which two of the late type 245 tubes are show an indicated grand total of $414,000,- THE production of radios in the United used. 000.On this basis the previous estimate standardization of of $650,000,000 for the full radio year of States,through Full wave rectificationis used and the 1928-1929 will probably be realized. parts and standardizationof engineerinJAC house current is passed through a reg- principles, has reached the same stage as The average volumeofbusinessper ulator tube whichisapart ofthere- automobile production, The Union Trust dealer reporting for thefirstquarter of ceiver and gives constant voltageatall 1929 was $3,370 as compared with $5,790 Co., of Cleveland, reports. times. for the last three months of 1928. "Theimmediatedevelopmentofthe radio should follow the line of further re- There is only one station selector for Thedealersreported139,347electric easy operation, but with the added advant- sets and 15,623 battery sets sold during finement of the present product rather than the introduction of revolutionary innova-age of a fine tuning control for sharper, January, February and March, 1929.The clearer distance tuning.Selector dialis average volume of business per set sold tions," the bank says."As with the automobile, virtually all makes of radio offer of the drum type and is illuminated from amounted to $165 as compared with $158 underneath. the same specifications;the differenceis per set for the last three months of 1928. The cabinet is of figured walnut and is Sixty per cent of the total replies, which inthe quality of material and skillof attractive in design. Price less tubes, $164. originatedinthe New England, Middle manufacture. Atlantic and East North CentralStates, "However, the industry repotts that some The batterysetemploysaperfected showed that fifty-nine per cent of the total prospectivecustomersaredelayingthe tuned,neutralizedandshieldedcircuit, business reported for the United States was purchase of receiving sets in anticipation having three stages of radio frequency am- consummated there. of sight being added to sound in the serv- plification, detector stage and two audio. ice to the home through radio communica- The four tuned stages are operated by a tion.Television, radio engineers declare, single control with trimmer control in the Crosley Dealers View isstillin the experimental stage andit antennastageforfinetuning. These, may be some years before it becomes awith the volume control, are grouped sym- New Sets at Jackson metrically on the panel around the illum- From north, south, east and west spe- commercial possibility." inated tuning scale. cialtrains and special cars poured into The bank adduces figures showing that Jackson. Michigan, last month transport-while the annual retail sales of receiving The console type cabinet is of walnut, ing distributors, dealers and guests to thesets mounted from $5,000,000 in 1922 to small and compact in design, constructed annual Sparton Radio convention. The en- $306,000,000 in1928, the sales ofparts insuch a way thata compartment of tireaffair, from the pre -showing of the dropped from $40,000,000 to $12,000,000. ample size is provided for batteries with new Sparton merchandise until the curtainThis is explained by the facts that dur-easy access from the front.Cabinet stands was rung down on the "Sparton party,"ing the novelty stage of the radio, the ma- 39% inches high, bringing tuning panel was marked with the enthusiasm that al- jorityofsets were assembled bytheir to eye level when seated beforeit. ways prevails when good fellows getto- owners from parts, and that since 1924 the Price $89.50, less speaker and tubes. gether. trend of retail prices of manufactured sets The de luxe AC model has same chassis Of course the big feature of the con- has been steadily downward. as Model 81.Walnut cabinet with French vention was theinspection and demon- "Most oftheleadersof theindustry doors of burl that may be folded back out strations of the new Sparton sets. Whileagree that it has crossed the threshold of of the way when set is in operation. Cabi- the basis of this new merchandise is still a new era --one in which the manufacturer net is equipped with BremerTully 10 -inch the equasonne circuit, new developments will not be so absorbed as heretofore with super -dynamic speaker.Price less tubes. from the Sparton laboratories have refined technical problems, nor the retailer with $200. and improved reception and tone.Beau- willconcen- service problems, but both tiful new cabinets feature the entire line. trate on merchandising.""Sales will be Among the 4,000 dealers attending the largely replacement sales.Sales methods Bolton & Jones Music Storeof Santa convention were representatives from Se- will be more intensive, perhaps modelledBarbara, Calif., announce the signing of attle Vancouver, Portland, Salt Lake, Den. closely after those of the automobile re-a new ten year lease upon the building ver, San Francisco and Los Angeles. tailer. now occupied by them andthatabout $10,000 will be spent in remodeling the "In general, radio executives look for front and changing the arrangements of more profit in the industry in the future Exhibit in Spain the two floors. Americanvisitors to Spain this summerthan there has been in the past. More will note with patriotic pleasure Atwatercare in gauging production, virtual stand- Kent and R. C. A. exhibits at the jointardization of the product and increasingly The Song Shop,Enterprise, Ore., has expositions at Barcelona and Serville. The intensive merchandising should eliminatebeen purchased from Ralph Ford by Lem complete line of screen grid radioisin- the necessity of liquidations which have S. Ward.Mr. Ward formerly owned a cluded in the Atwater Kent exhibit. greatly reduced profits in the past." music store in Vancouver, Wash. June, 1929 Western Music & Radi4) Trades Jtnntutl S TANDAR DQUALITYALW AYS

KEN-RAD Quality IS YOUR GUARANTEE

OF TUBE PROFITS . . .. Only one thing builds up confidence in the buyer-the inherent quality of the product itself. Ken-Rad tubes are sold on this basis- Ken-Rads are made to specifications accepted as standard by leading set manufacturers. Now, Ken-Rad is telling the radio owner this quality story in leading national magazines, a Ken-Rad advertisement appearing every other week. Supporting this, are powerful LICENSED BY RCA merchandising helps and sound business - And now-Ken-Rad tubes are licensed under patents owned or controlled by the building policies. Radio Corporation of America-a further assurance of standard quality. Insist on Your guarantee of tube profits is quality- Ken-liwl licensed lobes. and ,Ken-Rad quality -selling helps and fac- THE KEN-RAD CORPORATION tory cooperation insure complete customer Incorporated confidence and build a satisfactory volume of OWENSBORO, KENTUCKY A Division of tube sales. Write for the Ken-Rad proposition. KEN -HAD TUBE & LAMP CORPORATION 64 Western Music & Radio Trades Journal June, 192) News of the Northwest )- Radios for autos is the latest wrinkle in Amery & Sons, 1331..a -tAl&r street, A ninet)-nine)earlease,involvinga Seattle,a$50,000 companyhavingre- Walla Walla, Wash., have been appointed total consideration of $1,980,000, has been cently been organized to installsetsin dealers for the Edison line of radios and acquired by Hopper -Kelly Music Co. on automobiles. Walter E. Brown, manager radio -phonograph combinations. thethree-storybrickbuildingat1421 of the Ranier Valley carline, William M. ThirdAvenue,Seattle. Extensiveim- Allen and Lucien F. Marion are the in- provements are planned this year and the corporators.The new company is known Benjamin Stritbach, formerly with Barn - lease specifies that a new building shall as the Automobile Radio Co. hart's Music Store, Wenatchee, Wash., has be erected within fifteen years.

L. L. Stein, prominent in music circles accepted a position as salesman with the * in Klamath Falls, Ore., has been appointed VictorPhonographandRadioCo.of Borgum-Brosche, Majestic radio dealers, manager of the Wirth Music Co. of that Seattle. Seattle, Wash.,-have moved from their old place. location, 1523 Olive Way, to larger quar- Smith Radio Shop, Third Street, Marys- ters across the street at 1520 Olive Way. The Palace Department Store, Spokane, ville, Wash., Rue Smith owner, Arthur G. * has recentlyestablishedaradio depart- Tatmanmanager,HenryEckstromin E. I. Ross has opened a radio store at ment, handling Majestic and Federal radio. charge of service department.Handling 95thStreetandVictory Way,Bothell,

* Philcoradio,Baldwinpianos, Columbia Wash.

r The Mast Radio Co., 85th and Green- and Harmony records. * The Montana Phonograph Co., Helena, wood Streets,Seattle,haverecentlyre- decorated and remodeled their store. The Montana,has removed fromitsformer E.J.Riley, forthepast seven years location on Broadway to 20 South Main company handles Majestic, Atwater Kent. with the Graybar Electric Co., Seattle, has Street.The company handles the Edison Philco, Crosley and Kolster radios. beenappointed merchandisingmanager line. *

for the Spokane territory of the company.

First prize of $50 for the best dressed His territory includes Montana and north- In order to take care of its increasing ern Idtoo. window during "Radio Display Week" of- business, the Dreibelbis Music Co., Butte, fered by the Music & Radio Trades Asso- Montana, is planning to remodel its build- ciation of Seattle, was awarded to Gray- Kinney & Sipprell Music Co.(branch ing,thus making room forseveral new son & Brown,4860RanierAvenue. ofEverett store)TriangleBldg., Union departments. Itisexpected that about Hopper -KellyCo.was awardedsecond Avenue, Snohomish, Wash.Earl Kinney, $35,000 will be expended for remodeling prize. manager.Handling radios and pianos. operations.

QA- Complete .0,ne $c LEAR AS A OILL.

Speakers We will greetyou Radio at the Convention Melodons Melodons with Radio in Salt Lake. Portable Phonographs Acoustic Phonographs Tubes Needles Showing two new models of and Screen Grid Radio, using four Accessories Screen Grid Tubes. Two New Models Screen Grid Radio

HENRY E. GARDINER Popular Price Range. Pacific Coast Sales Manager June, 1929 Western Music & Radio Trades Journal 65

etionor ANNOUNCES 2 NEW SCREEN GRID RADIOS

IN ATTRACTIVE CABINETS AT POPULAR PRICES

SEETHEM AT THE RADIO SHOW IN

. . CHICAGO . .

SONORA PHONOGRAPH COMPANY, INC. SONORA BUILDING, 50 WEST 57TH STREET

NEW YORK Pacific Coast Offices: 863 Mission St., San Francisco; 1117 Santee St., Los Angeles; 210 Maritime Bldg., Seattle Western Music & Radio Trades Jonrnal June.1929

RADIO TUBES TESTED and APPROVED by Landay Brothers AND BY THE METROPOLITAN PUBLIC

Thousands of radio fans saw SPEED RADIO TUBES tested before their eyes

LNDAY BROTHERS, one of the largest radio outletsin the East,

tested SPEED Tubes, found they were everything we said they were, and

then some, and put their o.k. on the SPEED Tube Line. Then Landay showed New York why they chose SPEED. All day Saturday, April 27th,thousands of radio users milled into Landay's to see the laboratory tests onSPEEDTubes. "How did it go?" we asked Landay. "It was a great SPEED day," they said.(and it certainly looked like it from the sales figures they showed). But we expected SPEED'S success. Every place SPEED has gone, it has gone over with a resounding bang. Why not, when the line is right- right in price, right in quality, right all the way through. There's aSPEED Tube for every radio and every radio need.

SPEED short, snappy, easy to remember. A far -Flung advertising campaign Saturday Evening Post, newspapers and fan magazines - will engrave itin every mind make SPEED just another word for Tube. Now's the time to check into the best money -making tube proposition in the field.

'4ABLE D 0 LT -PCORP OR

(Formerly Cable Supply Co.) 84-90 N. Ninth St., Brooklyn, N. Y. MAKERS OF RADIO TUBES SINCE 1924 EVEREADYRaytheonTubes will be sold inthis package, made in the Eveready colors- red, blue and gray. It brings the prestigeoftwowell-known names together in astriking display. The changein name will mean even more than a great expansionofproduction and distribution. In addition to the specialized activities of the famous Raytheon laboratories at Cambridge, Eveready Ray- theon will have the benefit of all research and development facilities of the National Car- bon Company, Inc. Eveready Raytheon will con- tinuetoleadinradio tube development. As an Eveready Raytheondealer,themany developments in principle and design which are constantly in progress in the Eveready Ray- theon laboratories assure you of radio tubes abreast of the UNIT OF moment ... ahead of it. 14I ON CARBIDE AM D CARBO. CORK Don't miss this opportunity E139 to profit by all that Eveready MADE1 MUSA Raytheon will have tooffer you. Get in touch with your jobber or distributor today. NATIONAL CARBON COMPANY, Inc., New York Branches:Atlanta, Chicago, Kansas City, Long Island City, San Francisco Unit of Union Carbide [I[ and Carbon Corporation

EVEREADY RAYTHEON

'7 bottom and top anchored - cross construction, -pillar four exclusive with tube 224 R E Lamp Kino R F -cellPhoto R E 245 R E Rectifier Cartridge 250 R E A Type R E 210 R E 224 R E 171-A R E 227 R E 112-A R E 226 R E 200-A R E 281 R E 201-A R E 280 R E BA Rectifier R E 240 R E BH Rectifier R E line complete a are Tubes Raytheon Eveready

U.S.A. IN MADE UtC CORP. CARBON AND CARBIDE UNION OF UNIT CO.,Inc. CARBON NATIONAL

TUBE RADIO LIFE LONG

r41,

j RAYTHEON 401 EVERRAYTHEONEADY EVEREADY

Tube Grid Screen 224 R E new great and PACKAGE RAYTHEON EVEREADY 4: RAYTHEON

RAYTHEON has done something more than imitate the design of other tubes. Raytheon has made a very real contribution to radio. RAYTHEON was FIRST To produce a practical, heavy dutyrectifiertube for B- el imination. And when Raytheon brought out a full line of A.G. and receiving tubes, RAYTHEON was FIRST To anchor receiving tube elements at the top with mica, increasing rigidity and uniformity of performance. To produce a long -life, quick -heating tube for A. C. operation. And RAYTHEON ALONE Builds a tube of FOUR -PILLAR CONSTRUCTION, cross - anchored top and bottom-a tube so sturdy that its laboratory - tested performance cannot be changed by the shocks and knocks of shipment and handling. In addition to the many outstanding improvements and patents which can be used by Raytheon only, Raytheon will benefit by all R. C. A. tube patents, present and future. Due to the license granted Raytheon-jobbers and dealers can sell these high -quality tubes with no danger of legal entangle- ments or "frozen" stock.

EVEREADY

RAYTHEON THE NEWEST NAME IN RADIO

NATIONAL CARBON COMPANY, Inc., now controls production and sale of licensed Raytheon Tubes. This combines not only the names, but the facilities of these two companies. Effective June 1,1929, Eveready Raytheon Tubes will be produced and merchandised under the control of the great Eveready organization. Plant enlargements are now under way. Additional equipment is being installed. Production of Eveready Raytheon Tubes will be enormously increased. An adequate supply is assured. Eveready Raytheon is a large individual division of the National Carbon Company, Inc., and will have all of the usual aggressive Eveready advertising and merchandising activities back of it. Extensive Publicity...Broadcasting. Advertising. This means increased opportunities for present Raytheon dealers. Additional franchises will be allotted. There will be full co-operation with the trade. Plan now to take full advantage of this great new development in the radio tube market. Be sure to order an adequate stock of Eveready Raytheon Tubes. NATIONAL CARBON COMPANY, Inc., New York Branches: Atlanta, Chicago, Kansas City, Long Island City, San Francisco

Unit of Union Carbide . and Carbon Corporation , -

EVE READY RAYTHEON June. 1929 Western Music & Radio Trades Journal 71 *13M1338E3E33E333E1 nieWP.KrTMMME.lami.Wg.MA_AMPPgm_wriBanal_#>3 OntoGreater Achievement

VOT only does "The Royalty of Radio" signify the par excellence always associated with Kennedy, but it typifies the royal scale of Kennedy's tremendous expansion in carrying this famous radio name to still greater heightsof achievement-A huge, modern plant-a most stable financial structure-the backing of such nationally -recognized business leaders as F. H. Wellington, Colin B. Ken- nedy, Col. George M. Studebaker, Clement Studebaker III-a product with Royalty engineered and built into it-these are just a few of the highlights which indicates the extent to which "The Royalty of Radio" idea has penetrated the entire Kennedy oi-Racho organization. Colin B. Kennedy Corporation SOUTH BEND, INDIANA KENNEDY Distributors : C. W. SMITH CO. UNITED RADIO SUPPLY CO. Los Angeles San Francisco NEM N MMUMMMMX,/WMXXXM XMMWM MX MWME*-NWNE INNEAMMMMMINNWMUNNNENNAMMWMEM MX NM MUMMMN months. eighteen of period a over merchandising -grid screen successful of profits the from entirely built and financed radio to devoted America in est larg- the of plant-one a in produced is RADIO SILVER that significant is It

empty. pockets their sets, obsolete of full shelves their over, son sea- late-the too awoke sets c. a. of fashion new the "pooh-poohed" and sets battery to stuck who dealers it. of lots then money made set c. a. proven and tried a picked who dealers lucky year A.C. as

1929 June, Journal Trades Radio & Music Western 72 June, 1929 Western Music & Radio Trades Journal 73

SCREEN -GRID

the trade show proves it positively-screen-grid is the fashion for 1929. two facts stand out significant, amid the welter of trade -show talk ranging from "screen -grid is the bunk" to "you bet our new set's screen -grid." one manufacturer alone possesses more than a few weeks actual screen -grid production and sales experience - Silve Marshall, Inc. one set alone has behind it the successful sale of over 25,000 screen -grid predecessors through the last eighteen mouths-SILVER RADIO. and, on the cold morning after, the "hip -hip -hurrah -let's - go -boys" parties and high-pressure sales conventions don't mean a thing but "promises." SILVER RADIO is in production-on sale in the shops of progressive dealers-and backed by a screen -grid reputation possessed by no other manufacturer. SILVER RADIO is not a "promise"- it is a fact. we're not putting pictures and prices of SILVER RADIO in this advertisement. the exclusive SILVER distributor in your territory will tell you the story and arrange a demonstration -or write for detailed announcement.

SILVER -MARSHALL, Inc., 6453 W. 65th St., Chicago, U. S.

SILVER- ON RADIO IS - LIKE STERLING ON SILVER handshake. hearty a with him grid. screen using not those than 1929 in welcoming and back the on him clapping is industry grid screen using sold and made be will sets more that entire the and picture industry's radio the in place his true unquestionably be will It results. marvelous give taking is retailer radio The etc. etc., policies, chandising that and time this at order high very a of sets grid mer- advertising, charges, installation trade-ins, ference, screen offering manufacturers are there Still, cision. inter- of problems own their solve to deal great a do can de- their in wise be may They public. the for ready is men screen associations trade radio that find Such community. grid believe not do they state They perfected. a the in leader instances, many in and, merchant live more is grid screen believe they until apparently, ing, keen, a is He formerly. than man better and man bigger wait- are They models. grid screen announced yet not a is today retailer radio The changed. is that Now have which industry, radio the in powerful and nent came. handful promi- large, manufacturers, some still are there reasons scattering a only then even and attend to retailers get to these For circuits. new or different use must stances, dinner the for paid even have jobbers where instances of in- most in grids, screen using sets Moreover, kinds. know We interest. an take to retailers get to impossible other as manufacture to simple as not are tubes grid practically was it because but authority, usurp to oring screen yet, As 201A. reliable old the as good as nearly were endeav- jobbers the because not jobbers, of hands not were they introduced first were tubes AC When the in largely been have activities radio Sectional 227. the of stage perfection the reached vet not has it. for pay to willing is it what and wants lic tube grid screen The overcome. be to difficulties many pub- the what else anyone than better knows he to, sell still are there writing this at nevertheless, grid, screen to trying is industry the that public, great the with tact using not sets than better operate respects many in sets con- intimate into daily Coming minufacturer. the and grid screen the that true is it Though grid." "screen jobber the help to could he what done he has Nor self. of magic selling the to credited be may which of All him- assert to nothing or little done has industry, the not. did than Show Chicago the at grid screen contained an in position important occupying although retailer, radios more Far grid. screen to landslide a been has radio the Heretofore one. national a is movement tailer there weeks few last the In prominence. in gaining was re- radio The West. the in only not is it And West. grid screen that found we East, the throughout trip a the throughout formed been have associations retailers' on Recently, grid. screen using market the on sets two radio many many, months few last the Within industry. were there time that At AC. of introduction the as ary as radio the in position rightful his taking and own revolution- being of possibilities had grid screen A- HIS INTO COMING IS RETAILER RADIO THE THAT STATED PUBLICATION THIS JANUARY IN Retailer the of Importance in Rise The Year Grid Screen a Like Looks

cities. other for idea good a of whale a is It dealers. the be. will soon least at or discarded, is store a to profitable and exhibitors the to profitable been have in merchandise radio or than other anything previews These masse. en out turned has trade music sell to disgrace a is it that idea the But reputation. and The previews. these to guests as staffs and merchants business basic his ruin not and things of scheme ent music all inviting and morning the in at pres- his into fit must on takes he Whatever on. take to o'clock eight are production new each of preview a hold to merchants of merchants radio and music lines extra what in used sufficient thought have exhibitors movie Angeles Los be must Discretion lines. hardware sell to trying broke songs. theme these into tie to than ment went that stores drug of know we successful, proved depart. record his up build can merchant music a that was fountain soda the before But fountain. soda their way profitable more no is There before. boomed been at business bigger a do but stores, drug called still never has business as business record the are stores Drug stage. experimental the in still are We record the years boom to going are They records. on put be will them hence. ten radios and instruments musical selling of More records. on put are these of Most tunes. lar be will store of sort what just predict to difficult is it popu- new whistling and humming are theatres nation's today, moving is merchandising that speed the With the of out coming thousands, of hundreds Thousands, other. the disgrace not do other each to next movies. sound new the as ear public the before them sitting refrigerators and Radios merchant. music a ing as putting in efficient and fast as near anywhere was nothing be- in merchant hardware a being in honor much as But stores. music sheet from "plugged" be and circuits just is There merchants. all are We not? why And vaudeville shows, road in out go would hits The work. alone. films in month a slow was hit song new a popularizing and introducing $300.00 of business a doing is Francisco San in chant days, old the In of. dreamed before never heights to mer- One profitable. are equipment movie home and stepped has writer song The in. productions sound their cameras that finding are them of number a Quite tackle. dress to lilt catchy a with melodies for pay, and pay and fishing of line a in business good a doing is merchant pay, to willing are moguls Movie estate. real Hills erly radio and music Another floor. main its on refrigerators Bev- booming even is It Hollywood. to Broadway from stocked even has store prominent One them. in ness exodus an caused has productions movie sound new the busi- good a doing are they more, What's items. similar for songs write to writers song for demand The and exercisers machines, health in putting are HOLLYWOOD. TO MOVED HAS ALLEY PAN TIN STORES RADIO AND MUSIC WESTERN MANY Music Popular Songs-New Theme Not? Why and Machines, Health

titiT01 arMICROPHONE ELITOLS THE 1929 June, Journal Trades Radio & Music Western 74 June, 1929 Western Music & Radio Trades Join-nal 75 The Western Point of View

are.So those of you who are in small towns and like Thanks to Salt Lake to live in small towns can thank yourselves for a great THE SIXTH ANNUAL CONVENTION OF THE opportunities. The same diligent, thorough, everlastingly - Western Music and Radio Trades Association comes at -it selling policies of the big stores in the city will to Salt Lake at a very opportune time.The music in- produce even greater results if applied in your com- dustry is in a transitory period.Music men are looking munity.Try them and see. with enthusiasm to the money -making opportunities of new fields but are not losing their interest in their old old love, the piano and the musical instrument. With this change comes a change in the personnel of conven- Everybody's Licensed Now tion officers.Men who are primarily radio men are sitting in council with the old music leaders.The two UNTIL THE LAST FEW MONTHS ALL BUT TWO industries are merging in fact as well as in ideals. With of the country's large radio manufacturer's were the piano in a transition period, with more and more licensed under the patents of the Radio Corporation of radio manufacturers in the field, and with reduced prices America. The two were Kellogg and Sparton. Both were and more competition the entire industry demands the old established electrical concerns and had valuable employment of solid bedrock merchandising principals. patents of their own. A few months ago Kellogg an- No city is better equipped than Salt Lake to give us nounced sets licensed under Radio Corporation patents. that kind of a convention.Salt Lake is a cosmopolitan Last month Captain Sparks of Sparks-Withington sold and metropolitan city like other great American cities some of his patents to the Radio Corporation and ar- and is no longer considered peculiarly a religious center. ranged for licensing of Sparton sets. But the spirit of Mormonism prevails in Salt Lake busi- Thus licensing which at one time seriously threatened ness life.It is the spirit of thoroughness, of doing away the progress of the radio industry has ceased to be an with frosting and French pastry on the menu and settling issue.It is to the credit of the Radio Corporation that down to meat and potatoes.Whatever the Mormons do they have carried out their licensing program peaceably, they do well.Every move is characterized with pre- diplomatically and quietly. What may have been a seri- cision, neatness, attention to details, straight forward. ous detriment to the radio industry has been turned to an ness and indomitable tenacity.Many of the leaders in asset. Salt Lake today are descendants of the original Mor- mons who treked across endless miles of desert to finally announce "This is the spot."Those of you who visit Just a Few Bouquets Salt Lake will know just how much manly backbone it IT MAY PE POSSIBLE, BUT WE DON'T KNOW took to do that with an ox team. where a customer could go in, plunk down his money The Convention will gain much from close association and not get his money's worth in radio. There may be with Salt Lake ideals and will leave its as a bigger a difference of opinion as to this or that quaity, but most Western Music & Radio Trades Association. of them are pretty good. And the dealer who sells one make is just about as good a dealer as the man who sells another make. Same Opportunities in Small Towns with the jobbers and manufacturer's representatives, and MANY A DEALER IN A SMALL TOWN AND factory men. many a salesman in a small town looks longingly Then there really isn't much foundation for the more toward the big opportunities of the city. But the chances widespread -than -it -ought -to -be practice of lambasting the are ten to one that both would do better to look to the competitor and his wares. It is generally considered bet- aces of diamonds beneath their feet than the far away ter salesmanship to stress the good qualities of your own city which, like far away fields, always look greenest. merchandise, rather than the poor qualities of your com- The truth is that except in exceptional cases there are petitors. more opportunities in the small towns.Not only more, And to prove that we are willing to practice what we but better opportunities. preach, here goes. Competition is not so keen in smaller communities. We think that the Talking Machine World does an ex- Prospects are not worked so hard.Customers do not ceptionally good publishing job. We think that Glad demand as much extra service.There are not so many Henderson's Journallike a bagpiper's bandis gosh sales, nor is there any "dumping,"The small town darned interesting. We think that Radio Retailing is the buyer is often a better prospect for radio or musical best edited and mangead exclusively radio trade maga- instruments or pianos than the same person in the city, zine in the field. And we congratulate the Piano Trade as there are fewer outside amusements in smaller com- Magazine for the untowered genius displayed in holding munities. their piano business.And while we are passing the One of the best known piano and radio salesmen in bouquets around we think Western Music and Radio the West said recently, "Yes, I know.I could probably Trades Journal as the West's own and exclusive trade make considerably more money in a smaller town. There medium fills a real niche in western merchandising. are two prospects in small towns for every one in the So the next time Mr. Customer comes in and asks what city, and the small town prospect is not being worked you think of Mr. Competitor's radio, tell him you think to death.I would like to take a job in a small town, it is a very good set, and that the set you sell is also a but I don't like to live outside of the city."There you very good set, and proceed to show him why. salesmen. factory ex- would dealer average the than greater vastly scale satis- hold and obtain he can commission this offering sliding a showed questionnaires the salesmen, paid ages by only that states he high pretty is this declares he percent. in variance the realized fully we Although While cent. per a pays fifteen of commission straight considered we which city, a helpful. small in located time this dealer, another Still furinshed information the of all or any use to mission days. thirty for servicing and per- us gave readily they policy, business of reasons for installation for cent per 4 other the and sales for cent names, their withhold we that requested per per dealers the of 4 commission, cent 8 pay to is another Still many while and received been have letters of Scores cent. per attained. had they success what and situation 3 of commission straight a pay and $125.00 of account this met they how to as information requesting ritory drawing a salesmen the allow to is plan popular One ter- its throughout dealers to questionnaire a sent cently re- Journal Trades Radio & Music Western problem, pay this in manifested interest general the of Because mission. com- the from deducted is cent per five then payments Questionnaires his with up keep to fails however, purchaser, the If organization. made. is delivery where whole the of morale the disrupts enough, stressed if and, cent per five additional an with cent per Ten heard often is favoritism of cry The force. sales the commission. straight among dissatisfaction envy causes as a pays city, a concern, and often it factory large in located also Another satis- half only is This commissions. regular the to alone. sales floor for cent per addition in bonuses of system a by this arrange dealers five and floor the from delivery and .ale. for cent Some organization. the of members per successful less the seven delivered, merchandise the and salesmen to paid that than percentage better a deserves hold, ers up per many the by dug is sale the where cent Ten deal- salesman, a such and salesmen brother his follows: as than quickly more far customers interest to able be may is city Coast Pacific large a in merchandise musical in salesman successful and efficient especially An centage. dealers biggest the of one by adopted scale Another per- same the paid be should organization same the in days. thirty over payment for cent per seven and days salesmen all whether of question the is there Then, thirty in payment for cent per eight days, ten in centers. populous more and larger the payment for cent per nine cash, for cent per Ten in dealers by paid those than percentages better afford usually can communities smaller in dealers Again, scale: following the adopted a overhead. high a with competition keen of midst has city, sized medium in located concern, One the in located dealer the can than percentage higher a salesmen his pay to afford well can dealer a low, salesmen. the by up dug those and sales time is overhead the and competition little is there Where to can sales, floor sales, cash covers scale sliding usual The follow. dealers all for down laid be salesmen for scale standard no considered, be must that collections Scale Sliding and credits advertising, business, of volume locations, as such conditions, local certain are there as Inasmuch force. sales the of ranks the from risen have who today world business Conditions Local the in executives of number the by proven be can rect cor- is system their That positions. executive future profits. of instead losses for line in them puts and boss the of notice the ing showed books their year the of end the at record, sales attract. of methods best the of one is record sales good a enviable an despite that, result the with cent per twenty that know also They aggressive. and alert more them even and eighteen as high as salesmen paid have sales, making morale, their up builds it and do they work tual of volume large a show to order in dealers, Certain ac- are the for paid being they commissions, paid when year. each of end the at profit of gin to up that and, them is it that realize They salaries. in mar- fair a show still and limit certain a cannot to can exceed down draw hope they than commissions through they that know also They money. expend must more can they make they breaks, good have and job the on organization sales successful and efficient an maintain any are keep they if that, realize good who Salesmen and up build to that realize them of all Practically missions. com- merchandise. their sell actually and account drawing or salary smaller a ferring who women and men the for remuneration fair just pre- a on and basis, salary straight work not would salesmen a at arrive to put hard are dealers many demands, and efficient that declared them of Most salaries. straight expects public buying day present the credit of elasticity paid few a Only cent. per ten of maximum a with the with together overhead, per seven and competition cent of minimum a paid others while sales, ever-increasing the With pay to per salesmen. ford the of character the to according cent, nine to cent af- can they what is today dealers music front per con- five from paid they that stated dealers Some pect. that problems perplexing most the of ONE - Afford You Can What

1929 June, Journal Trades Radio & Music Western 76 June, 1929 Western Music & Radio Trades Journal To Pay Your Salesmen?

As an example of the information receiced, we quote pects to whom we sell; yet we cannot hold good the following from a well -established music house lo- men for less.I think in this section about seven cated in one of the Northwestern states: or eight per cent should be sufficient but few outside radio salesmen with present sales volume could properly live on this basis.

"Most of our successful salesmen are paid a good "I am confident that the radio manufacturers weekly salary and then are given a two per cent must allow their retail merchants larger discounts. premium on their sales as an incentive. the manufacturers excuse or reason'if we give the retail merchants larger discounts, the retail mer- "We have employed a very few salesmen on the chants will give away in execessive exchange al- regular ten per cent basis, but we have not been lowances or price cutting'-this excuseisinsuf- very successful in employing men on a strivtly ficient. Some radio merchants foolishly do this with commission basis." the present discounts or mark-up and would continue to do so if the discount was even less. A successful dealer with two stores in California says: "The thoughtful retail merchant does not envy "Our method of salaries and commissions on radios the distributor or the manufacturer their profits but during the past few years has been very much diver- must have for himself a greater share in the radio sified.At the present time we are paying ten per prosperity, or the manufacturer and distributor will cent commission where we supply store leads and be looking further for other than music merchants permit some floor p'ay.We pay fifteen per cent to sell his radios. commission on outside sales where they dig up their own prospects, make their delivery and do their own "A better discount or larger mark-up is now the installing. vital need of the retail radio merchant (who is in business for business purposes)." "We usually find pretty good timber among new sales people, in fact more than among old seasoned ones.When the new sales people show efficiency and stability, we usually modulate the above schedule No Set Rule by paying them $100 to $125 a month salary, with an added five per cent commission.This gives the As we stated in a previous paragraph, there are so salesman a chance to make a good salary for himself many pros and cons to this problem that no scale can and at the sanu time show the house a profit.The be drawn up which would meet with all individual re- average salesman should be good for $2,000 a month quirements. However, we believe that the resume of gross business, and in season $4,000 or better." replies received will be of some help to our readers who want to b fair and just and still run their business with a reasonable profit. Many times, learning what the other fellow is doing High Commission is a help and suggests new ways and means of settling old and vexatious problems, among which are none Still another dealer declares that while he is paying graeter than this question of "what can I afford to pay a commission of ten per cent because he can not hold my sales force?" good men for less, he thinks it is too high.He believes that salesmen's pay is largely a matter of locality and the firm's selling method.As an illustration, he points out the commissions paid in New York, which are considerably lower than those prevailing in the Western and Southern states. There are two sides to every story. In the above article we have touched on some of the "Floor sales," he writes," in large cities, espe- highlights of the salesmen's pay problem. cially New York. I a mtold are limited to five per cent; indeed, I have heard that inside and outside Next month we are anxious to hear what radio salesmen are limited to five per cent gross on salesmen think and what they believe is fair. their sales.Again, I have heard of commissions So let us have some letters, a flock of them being paid as high as fifteen per cent and that these firms are usually Southern and Western firms that from the men on the floor and those outside. choose to do no advertising and exploiting, depend- If you do not want us to use your name we ing entirely upon their salesmen. will respect your wish. However, the letters "For our section 1 personally think that ten per must come from bona fide salesmen and cent is too much, with our method of advertising should be short and snappy.-Editor. and exploiting and supplying our radio men with many prospects; probably the most of the pros- Bakersfield of Assn. Dealers Radio Calif. An7e!es, Los RIdg., President, Urner, Sam (Signed) Exchange Commercial 501 Rook, Blue Appraiser's it. approving Radio Western desire. you if you bill will we as record on went they and evening or check, send can You Journal. Trades Radio 8; Monday members our with up taken Music Western to subscription year's a and service was book blue the of matter The correction monthly year's a with $5.00 Price sets. all of values trade-in Gives trade-in. first your on itself Company. Music Young's (Signed) for pay Will West. the in Standard t. al much value. its it start the demonstrated so heard have you book the is It hook. aluable a from right and week over for Book this of copy a for Send Blue the using been have We ORDER Sons, & Oakley (Signed) earned. and deserved is which dise merchan- this on profit a figure can dealers that so enough low plenty values set used the have you that ...",oo-acoLlo... ,,,,, ...I see to glad are We losses. avoid to BAKERSFIELD OF ASSOCIATION DEALERS situated be will dealers all better RADIO the public the to book this show and use dealers the more The Aftauts Los am Co. Electric States Pacific TonQi7Lr"."" Lutz, J. A. (Signed) solicitation. this in assist secretary our have to glad be will I dealers. the among enthusiasm considerable is there v06041 . so know some &IMP num COOKrctik: kri, I book. such for made RA =Cc -R° 19:5 Ott, ___"r was request a Association, Seattle April the of a At meeting recent laamo OR.% Co. Hdwe. Paterson Strevell OAISLEYS Lake Salt Rogers, A. G. By (Signed) daItroreIa. daoLa4-6 : it. worth Souroal, Erato@ Radto k "Laic lloosora well is and $5.00 costs book The it. gets he that see to best our do will we and have should dealer radio ANY cum' F.1.11:Ttm: every that information contains ST.VI'ES 1'.14:11FIC book This Book. Blue Appraiser's Radio valuable this for sends ers deal- our of one every that see they that requesting salesmen our all a .044,U1,40 to bulletin out sending are We O$STIMMJVC heltSyNTA.moan... Calif. So. of Association CO HARDWARE STREVEL_-RATERSON Trades Radio Secretary, Farquharson G. A. (Signed) dollars. Org. of thousands dealers radio save will it that believed is It copies. seen CAL1.0 OL have who those of opinion ASSOCIATION TRADES RADIO the in overestimate to difficult is field retail radio the to tance impor- Its Book. Blue Appraiser's Radio Western the of publication the Book Blue of announcement the enclose We Appraiser's Radio Western 0 0 0 PROOF 1929 June, Journal Trades Radio & Music Western Ill TILE REMARKABLE NEW42 WITH Automatic First of a series of 15th Anniversary Zenith receivers Tuning Screen -Grid Circuit True Dynamic Speaker Exquisite 175Console The s.. Greatestadvancement in RADIO VALUE in radio history Vast production expansion now makes available Zenith's exclusive quality at a popular price range . . THE The sensational Zenith Model 42, already oversold, offers but a hint of the even more sensational Zenith Radios to come. No radio manufacturer has ever successfully competed with Zenith quality.- none, from now hence, will rival Zenith value -giving. Every home has wanted 0 Zenith quality....now every home will be able to afford it. Not only is this Zenith's 15th Anniversary....it's a ANNIVERSARY Zenith year wherever radio is sold. Don't wait. Now is the time to sign the Zenith Franchise. Get in touch with your Zenith Distributor NOW. ZENITH RADIO CORPORATION, 3620 Iron Street, Chicago, Ill. WORLD'S LARGEST MAKERS OF HIGH GRADE RADIO

Zenith Exhibit R. M. A. SHOW BOOTH 86

10.0te Stevens Hotel, Chicago -*LONG DIETANCE.RAD I 0 "Automatic Radio" Owned and Controlled by The Zenith Radio Corp., Chicago, U. S. A., under the following pniente-Vaeselli 1581145, Re-i..ue 17002, Heath 1638734, Marvin 1704754, Canada 264391,Gt. Britain 257138, France 607436, Belgium 331166. Also under other U. S. and foreign patents pending. Licensed only for Radio amateur. experimental and broadcast reception. Western United States prices slightly higher

Chanslor & Lyon Stores, Inc. San Francisco-:- Los Angeles-:- Oakland-:- Sacramento-:-Fresno-:-Stockton-:-Bakersfield Inland Radio Co. Consolidated Music Co. Spokane. Wash. Salt Lake CityUtah 80 Western Music & Radio Trades Journal June, 1929 New Companies LETTERS L.Z. Brown, Inc., 4424 East Slauson Ave., Los Angeles.L. F. Thomas formerly "To the Editor: "To the Editor: of Home Radio Co., manager.Handling LyricAll-American Mohawk radioand "We wish to express our appreciation of "An interesting thing happened in Port- phonograph combination, Music Box, At- the comprehensive radio report made by landthis week.A friend of ours was water Kent and Sonora. your Mr. Wallace M. Byam. standing on the street waiting for a chance "We have wondered for some time why tocross. Near him were two strangers MajesticRadioShop,139Kentucky some of the radio magazines did not issue talking and he listened in.One said'I St., Petaluma.W. C. Hildebrand, of San a report of this kind, as the average radio have just had a letter from a prominent Rafael, owner. wholesaler has verylittle opportunity to government engineerin New York who find out for himself just what is taking tells me that he heard and saw the new Radio Store, 129 East FrontSt., Nor- place in the radio industry and, frequently, Balkeit set at the big radio dinner, where walk.Edward Corcoran, owner.George he is caught with unsalable stock on his about 1000 dealers were present.He tells Corcoran, manager. hands, due to the fact that something new me strongly not to tie myself up with any has come on the market.We believeit radio selling contract until I have heard JohnBraaksma,RadioHeadquarters, would be a great benefit to the wholesale the new Balkeit, as itis the outsanding 354 Somerset St.,Bellflower.Represents trade especiallyifsome such reportas set of the season and destined to make a Casey Radio Sales, distributor of Master this could be published at convenient inter- big name for itself.' Radio.Mr. Braaksma formerly livedin vals,thereby enabling thewholesalerto "Incidentally, we want to thank you for Redlands.

keep in touch with current conditions. your Bulletin of May 16th on the general "We especially wish to compliment Mr. radio situation in the East.It is not only Arcadia Radio & Supply Co., Baldwin Byam on the unbiased summary. We have interestingreading but,inour opinion, Ave., Arcadia.Branch store.J. R. Allen, seen reports before, supposed to be out- you have the situation sized up about right. owner.Handling Atwater Kent, Sonora, lining general conditions, but usually they "Very truly yours, Eveready,Stewart -Warner,Zenith. Also were strongly prejudiced to some certain "KILUAM, INC., complete line of radio accessories. setor else some special hook-up which (Signed) "H. A. KILIAM." was trying to be placed on the market. Beverly Square Radio Shop, 9226 West However, this report does not show such Pico Blvd., Westwood Hills.L. M. Huber indications,whichis very much appre- Full Page Ads and K. J. McCarkle, owners.Leslie Allen, ciated. repair and servicing.Handling Temple, "Yours very truly, Full page newspaper ads are announcing and Zenithdealersthroughoutthe Patterson, Zenith.

"THE ELECTRIC CORPORATION, * (Signed) "R. W. HARGIS, country are showing the new "15th Anniversary" Zenith Model Noellen Radio Factory, (Branch), 4495 "Purchasing Agent." Whittier Blvd., Belvedere Gardens. 42 which is creating the biggest sensation

Dear Editor: in Zenith history. thepresentationofthis model intro- Casey Radio Sales Co., (Branch), 103rd "We want to thank you for the most in- ducesZenith'snewlyadoptedpopular St.,Watts. L.A.Mowryincharge. teresting report that you mailed out cover- price policy. Handling Master Radio. ing highlights and developments in radio In addition to automatic tuning, it also manufacturing and merchandising as you includes the new screen grid circuit which Frankland-Smith Co., 2814 JSt.,Sac- foundthemonyoursixweeks'radio isradio's newest development. ramento.Handling Majestic. scouting trip. The demand for the new Model 42,it "We feel surethateveryoneelseto isdeclared, isfar in excess of Zenith's A. A. Jones, (radio agency), Palmdale. whom you mailed this report is just as ap- increased production made possible by the National Electric. preciative for this fine service on your part newly acquired Plant No. 3, to say noth- as we are. ing about the table Model 41, formerly Elwood Radio Shop, 2936 College Ave., "Very truly yours, listed at $150.00 and now priced at $100.00 Alameda. Victor Maggiora and Archie F. "CALIF. VICTOR DISTRIBUTING CO., with screen grid circuit. Barnes, owners.Handling radios, pianos, (Signed) "J. M. SPAIN, Vice-Pres." etc.

"To the Editor: Promoted W. S. MacDonald, 2158 Colorado Blvd., "Have read over your very interesting At twenty-five, assistant to Sales Man- Eagle Rock.Handling Temple radios. report of your trip East relativetothe ager J. K. Utz, of the Kellogg Switchboard possible developments that may show up and Supply Co.At twenty-seven, Chicago The Pioneer Radio Shoppe, Bellevue Ho- during the coming radio season.Speak- DistrictSales Manager of the company. tel, Geary and Taylor Streets, San Fran- ing of the AC shield grid tube, you men- This is the record of Mr. E. J. Brennan cisco.Charles Cohn, manager. Handling tionAtwaterKentandSilver -Marshall who has just made a trip over his newly Edison, Sparton and Radiola. with no mention whatever of Zenith.As acquired territory and returns to the windy - you probably know, they were one of the city reporting much interest among deal- Marshall -WellsCompanyrecentlyan- first to come on the market with a shield ers as to the sales possibilities of the new nounced its appointment as distributors of grid tubeset.And you failedtostate screengridmodelsjustannouncedby the new Silver radio in the Portland dis- that Zenith has been selling automatically Kellogg. trict.This set has been referred to in the tuned sets for a year. national trades as "the wonder box of the "Very truly yours, W. G. Hardy isplanning to opena season."The receiveristhefirstcom- CHANSLOR ;t LYONS STORES, INC., music storeinOakley, Idaho.He will plete job to be turned out by the Silver - (Signed) "N. J. ETIENNE, handle pianos, hand instruments, phono- Marshall Company, makers of laboratory "Radio Supervisor.' graphs and radios. parts and kits. June, 1929 Western Music & Radio Trades Journal 81 BREMER-TULLY Presentsa New Leader- TWO NEW DE LUXE 1929 CONSOLE MODELS backed byau Unusual Advertising and Sales Program 2/ Big Future With Big Profits Profit by Experience. In introduc- action vir- ing these exquisite new consoles tually a cash Bremer -Tully engineers bring you a deal. Lib- triumphant achievement-the climax eral pay- of eight years' experience. Known ments make Model 81 throughout the radio world for alwa% s it easier to DE LUXE STANDARD pioneering the best Bremer -Tully's sell the big - CONSOLE reputationis NEW, IMPROVED CHASSIS the strongest selling profit, qual- 7 TUBES point in radio; your guarantee of ity Bremer - $164, less tubes. slightly higher west customer satisfaction. Tully line. of Rockies A Great Sales Story. Magnificent A Powerful Advertising Campaign Model 82 tone, amazing distance, hair -line selec- DE LUXEFRENCH DOOR for Dealers. These new instruments tivity, ()met operation -these are the CONSOLE will be consistently advertised to mil- Genuine butt walnut veneer big selling features of the new models. with Carpathian Maple over - lions. Commanding full pages in The lay. 8195,less tubes, slightly Plus a new super -dynamic speaker, higherwest of Rockies Saturday Evening Post and other "distortion -free" and tone -true A national magazines every month! throughout the entire vocal and in- Bremer-Tully Dominating newspaper space to drive strumental range, even at full concert Instrument the story home when it will profit you strength.In split -hair accuracy of most. Window displays, consumer performance Models 81 and 82 excel Bremer- folders, dealer ads - everything needed to cash Tully' s already recognized high standards. in on this great program is ready for you. Big Production-Positive Deliveries. Build a Permanent Name in Radio. Greatly increased production facilities assure Success builds success. Bremer -Tully has pros- deliveries. You can plan your selling campaign pered since the beginning of radio by straight- with complete confidence. forward dealing and tested "right" merchandise. Bremer -Tully dealers stay Bremer -Tully dealers, Selective Franchises-A Real Sales Pro- prospering with us year after year! For perma- gram. A live and let live policy which builds nent success, write today for details of our splen- a permanent business for Bremer -Tully dealers did new proposition. and safeguards their profits. Only a limited num- The line also includes Model 80, a nem 1929 designed 6 tube ber of dealers will he franchised in a territory. New shielded chassis console, battery operated, equal in perform- finance plan which makes every "time" trans- ance to the AC Models for your rural p-ospects.

See the new Bremer -Tully instrumentsat the Western Radio and Phonograph Exposition in Salt Lake City June 10th to 13th inclusive-Booth number 23.

BREMER-TULLY MANUFACTURING COMPANY, 656 West Washington, Chicago A PERMANENT NAME IN RADIO 82 Western Music & Radio Trades Journal June, 1929 Doingsof theAssociations

San Francisco Portland San Pedro Seventy-four turned outforthethird A recent meeting of the Oregon Radio Organizedtopromotebetterbusiness breakfast meeting of the Radio Retailers' Trades Association,Portland, was given methods for radio dealers in San Pedro, Association of San Francisco, May 16. over entirelyto a discussion of trade-ins the RaIio Association of San Pedro, af- Frank Galvin, composer of many songs, and down payments on radio receivers. filiatedwiththe Merchants Association, including "Hushabaye," was there to ren- The association decided that "a five or met recently and outlined a program of der several peppy songs, accompanied by ten per cent down payment on a radio standardized service for their district. Walt Sullivan, pianist, well known in local receiver is not sufficient to keep the set in Cole's Battery & Ignition Service, Forer musical circles.Both were sponsored by the home." Twenty per cent was decided Tire Company, Harbor Music Company, KPO. upon as the minimum down payment.In Jack Moskovita, Johnson Radio Service, John L. Clymer, managing director of the case of trade-ins, a committee was ap- Pacific Radio Store, San Pedro Electric the Retail Merchants Association, gave a pointed to set valuations of obsolete sets, Company and Western Auto Supply Com- veryinterestingtalkonthe importance from time to time. pany are among organizers. of associations and the results they were A maximum of ten per cent of the value securing for the merchants of San Fran- of the receiver to be purchased, was set as cisco. the trade-in value of any battery -operated Yakima Roy Nash, president, announced that a receiver. In the case of battery eliminators, Following theformationof radiore- group of radio retailers in the East Bay 15 per 15 per cent may be allowed, the as- tailers organizations inthe various cities territory, headed byLarryQuimbyof sociation ruled. H. T. Harison of the J. K. of the Pacific Slope, sixteen retailers re- Breuner's, had met and dediced to form Gill company, is president. cently organized an association in Yakima, Washington.Officers were elected as fol- a unit to affiliate with the Pacific Radio

Trade Association. lows: President, H. M. Cummings; Vice - President,BenF.Lambert;Treasurer, Long Beach G. A. Estep; Secretary, Charles A. Ran- "What canwedotostimulatethe Pacific Northwest experiences were re- kin. counted by Don Wallace at the breakfast Radio Industry?" was thesubjectdis- cussed atajoint board meeting of the meeting last month of the Long Beach Pacific Radio Trade Association and the Chapter of the Radio Trades Association Santa Paula Radio Retailers' Association of San Fran- ofSouthernCalifornia.Other speakers At a meeting at Santa Paula, May 10, cisco, held on Tuesday, May 14. were Ralp Oliver, head of the commer- the Radio Trades Associationof South- The idea is to furnish all the retailers cial department of the Polytechnic High ern California completed organization of with a weekly window card service that School, who spoke on "Putting Ideas into the Santa Paula chapter with the elec- will call the public's attention to the many Life," and A. G. Farquharson, secretary tion of S. T. Primmer as president; Les fine programs which they should not fail of theassociation. Paul McCrery was Anlauf, vice-president and R. R. Carver, to hear. chairman of the entertainment program. secretary.

The co-operation of all these Advertis- ing Men, itis expected, will certainly result in a big boost for the radio industry. The Radio Interference Committee, headed byCollis H. Williams,helda meeting May 20, at which time the subject of methods to eliminate interference, caused by various appliances, was considered and a plan arranged to collect the information and impart itto retailers and service men. The committee also conferred with Mr. N. E. Borch on several interference bulletins prepared by him for the retailer and service man.These bulletins will go forward within a few days.

- East Bay District The first meeting of the newly organized Radio Retailers' Associationofthe East Bay District of Northern California was heldatOakland Tuesday morning, May 28th. Roy Nash, president of the San Fran- ciscoRadioRetailersAssociation,and John Clymer, vice-presidentoftheSan Some of the Los Angeles dealers who attended the Chicago Show: FranciscoRetailMerchantsAssociation, H. H. Horn, F. W. FaIrk, E. R. Patterson, Herbert Zinker, Mr. and Mrs. Harry Lasure, Sam Smith, Mr. Lipman of Stiefel & Ilarrison, Ray Olsen were among the speakers. of Bluebird Furniture, K. G. Ormiston, W. C. Frederick, Bernard Kruger, Larry Quimby presidedas temporary W. B. Knight, Wm. Gill of Music Box Radio, II.11. Walker of Walker chairman. Dept. Store, Mr. Ayers of Walker's and Mr. McFall of Walkers. Western Music & Radio Trades Journal 83

SELLS THE LADY OF THE HOUSE WITH ITS BEAUTY WHILE IT'S SELLING THE MAN WITH PERFORMANCE

MARSHALL BREEDEN WESTERN REPRESENTATIVE 639 SAN PEDRO ST.. LOS ANGELES. CALIF. 1;1 Western Music & Radio Trades Journal June, 1929

nilounan

att(1)rson 1,ectiac Radio

SEE...and HEAR...this marvelous RADIO... three models in real Walnut Consoles..priced at $79.50 to $97.50..complete. ,Buy a Patterson and Save the _Difference" DATTERSON gives the dealer new freedom from servicing - for the Patterson is proof against the troubles that spoil ordinary radio reception and, best of all-a big profit in this wonderful radio line-discounts that work wonders for the profit side of your ledger. 40, DEALERS: Write, wire or telephone for full information. PATTERSON RADIO CORPORATION 239 South Los Angeles Street MUtual 5827 Los Angeles Western Music & Radio Trades Journal seeBLUE-BIRD Line

__ ._ _ Radio _ ,./. Furniture - 10 to --., Designed Accommodate at 4.

I anyRadioSet :r'

4 4

* *

. k

PianoBenches .

A Line That Insures Quick " N. "I"- ., and Ample Margins N7N.*:."..).N.NYNA. NW ''''.:, ITurnover .s. r IP,

Specializing in Radio Furniture N

and Piano Benches for the Music Trades has made the BLUE BIRD line the outstanding feature on the Pacific Coast. NO. 132

Our Representative, Mr. H. R. Zenker, will be at the Hotel Utah during the convention and will give youany information you desire.

BlueBirdFurnitureMfg. Co.

5607 SANTA FE AVENUE, LOS ANGELES 86 Western Music & Radio Trades Journal June, 1929 New Merchandise

Eveready Tuningisaccomplished withasingle Silver -Marshall lever control.The lever operates over a Although the first radio sets recently be- full -visionilluminated Two new complete gan to leave the National Carbon plant in scale,accurately consolesetsare calibrated in kilocycles, with space at the Silver -Marshall'soffering tothe radio Cleveland,itisestimatedbycompany topformarkingthestationpositions. world for the coming season.As might executives,thatalreadyEvereadyradio There are three additional controls-vol- be expected, the new receivers make lib- dealerdistributionincludespractically ume, eral use of the lately announced AC screen fifteen per cent of the radio retailers in radiorecordtransferswitchand power control. grid tube 12241, employing this tube in the United States.Wholesale distribution all three radio -frequency stages with band has also been established from coast to Featured in the power amplifier unit is selector tuning, and even using another coast. the Radiotron UX-245.Two UX-245's are as the latest type of power detector. The The sales plan of the company in mar- used inanaccuratelybalanced"push receiver is said to be so sensitive that no keting its sets provides for only a limited pull" circuit. aerialisrequired, evenfordistantsta- number of dealers in trading areas con- There is a Harmonic Modulator setat tions an invisible built-in "screen collec- ceded to be the most logical markets for the factory for the best reproduction over tor" being entirely sufficient.The audio radio setstoday. Quality of representa- the entire musical scale and by means of end employs 245 tubes in push-pull con- tion, not quantity, is the distribution ob- a simple adjustment the high notes can nection, and a dynamic speaker alsoof jective. No definite territoriallimits be reduced and the bass increased or vice - Silver -Marshall manufacture is included. withinwhich dealers may operate have versa. been established, but the fact that a lim- The combination instrument is equipped The new sets appear under the name of ited number of dealers are to operate with- withElectrola model 91inductiondisc "Silver Radio," to distinguish them from ina trading area virtuallyassures non - motor, and 12 -inch turntable. A new elec- the previous "S -M" line of radioparts. competing distribution. tric pick-up is mounted on the end of a The model Highboyisinstripedand The manner ofselectingdealers,ac- straight arm which replaces the tone -arm. diamond grain walnut, of Sheraton design, cording to H. Curtiss Abbott, sales man- The electro-dynamic cone speaker con- withnoiselessslidingdoors,whilethe ager of the radio setdivision,is as fol- tains many new features. Lowboy is identical electrically with simi- larcabinetinshapeandappearance lows:"The first step in our campaign for The instrument operates on 105 to 120 fewer and better dealers was a thorough without doors. volts, 50 to 60 cycles, AC.Special equip- and widespread study of the - radio mer- ment will be available for operation on 105 A featureismade ofan"Overtone chandising situation.The entire National to 120 volts, 25 and 40 cycles. Switch" by means of which the conven- Carbonsalesorganization, whichcovers tional dropping -out of high frequencies in every city and hamlet in the United States, Edison order to reduce static may beinstantly made a careful survey and check of the correctedtoprovideunusuallybrilliant radio outlets in their respective territories. New Edisonmerchandisethisseason tone quality whenever weather conditions consists of The lists of dealers resulting from this in- threemodels-twostraight permit. A jackisprovided for phono- radios and a radio -phonograph combina- vestigation were submitted to distributors graph pick-up, as well as a socketfor in the various areas as potential dealer set- tion.These models contain the new Edi- an automatic line voltage regulator to in- ups for the new Eveready line in their par- sonstandardized chassis,embodying a sure accurate regulation of operating volt- ticulardistricts. Eachdistributor drew specially designed circuit, based on neut. age in communities where this is a prob- from his list a hand-picked group of deal- rodyne, with additional features which af- lem. Also featured is the proper match- ers to whom he went out and sold the new ford uniform gain at all frequencies. The ing of the dynamic speaker with a 245 line." highestdegreeofselectivity,combined push-pull output stage; this, together with withunusualdistancereceivingability elimination of cabinet reconance, results, Victor and realism of reproduction are outstand- Among the various new radio sets ap- according to Mr. McMurdo Silver, head ing characteristics of these receivers. of the "S -M" organization,in pearing this seasonisthat developed by an entire Distinctivedetails ofthe receiversin- the Victor Talking Machine So.This re- absence of the "drummy" tone which has clude Light-o-Matic Tuning by which de- been a problem with many dynamic speak- ceiver features micro -synchronism through sired stations are brought in, totally new ers in the past. the use of micro -synchronized condensers shielded receiver unit with all parts read- whichautomaticallyandsimultaneously The new Silverlineis distributed ilyaccessible, employing five 227 heater adjust the elements of thesettotheir through exclusive jobbers and franchised type AC tubes in three stages of R. F., proper relation, one with another. dealers in protected territories, and a domi- a detector and first audio. The setis power operated, completely nating advertising campaign is planned, in- shielded,improved andperfectedtuned The power unit incorporates a push-pull volving an expenditure of over half a mil- radio frequency set of the antenna type. audio amplifier.A specialfeatureper- lion dollars in newspapers alone. Ithas four stages of tuned and neutral- mitsperfectmatchingofthetwo 245 tubes.All rectified voltages are supplied The Highboy lists at $210 west of the ized radio frequency amplification and a Rockieswhilethe Lowboyislisted byone 280 tube. Combined withthe at fifth or coupling stage; two stages of audio $170. frequency and detector.Ten Radiotrons power unit is a newly perfected reproducer. are required as follows: Five 11X -226's in Allmodelsareequippedwithjacks the radio frequency stages, a UX-226 in for electric pick-up operation. The radio - thefirst audio and two UX-245's inthe phonograph models embodytheEdison R.G.Blakeslee hasbeenplacedin second audio; UY-227 detector and 11X- electric pickups (needle type).Instantly charge of sales on the Pacific Coast by the 280 rectifier. detachable. In addition, a silent electric Bremer -Tully Manufacturing Co. Mr. Another feature is a method of stabiliz- motor actuates the turntable, which has Blakeslee was formerly with the Splitdorf ing thecircuit, reducing internalnoises an automatic stop operating withoutset- Radio Co. assales representativeinthe and disturbances to a minimum. ting on all makes of records. South and later on the west coast. June, 1929 Western Music & Radio Trades 11,11 Majestic in the Magazines

010! ollier's Elbert fy HE. 1TIONAL, WEEK E1 SAX ROIIMER

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An important factor in the $4,750,000 advertising campaign for Majestic Radio this year is the schedule for National Magazines. Full page ads in The Saturday Evening Post, Collier's, Liberty... every month in Cosmopolitan ... back covers on Life ...full pages in Pictorial Review and Woman's Home Companion. A total The Majestic Plan makes it pos- circulation of 14,000,000 to class... mass ... men ... women ... sible for a Majestic Dealer to dispose of his installment paper going into every community in the country! at the lowest discount rates pre- The Majestic program includes 1,000 newspapers, 10,000 bill- vailing, to maintain his business boards, car cards, sales promotion helps and the weekly Theatre of on a cash basis and greatly increase his sales volume. the Air over 47 stations. Majestic dealers will have a big year in 1929. GRIGSBY-GRUNOW COMPANY, CHICAGO, ILL. St. Mission 1131 FRANCISCO SAN Inc. Company, Thompson H. Frederick

tV.1

it. See more. more-and more-and cabinets-and lish Eng- old carved controls, silver genuine reception, tonal clear crystal sensitivity, automatic detection, Power radio. to known heretofore anything passes sur- that model new a field-with the of leader the as reputation its uphold to ready is Majestic

! ! ! ! ! ! GO ! ! Set Get Ready Pace the Sets Majestic

1929 June, Journal Trades Radio & Music Western 88 June, 1929 Western Music & Radio Trades Journal

CA, ELECTRIC RADIO Will Lead In 1929... As It Did In 1928

SOME VALUABLE FRANCHISES OPEN IN THE FOLLOWING 25 COUNTIES:

ALPINE SACRAMENTO AMADOR SAN JOAQUIN BUTTE SHASTA CALAVERAS SIERRA COLUSA SISKIYOU EL DORADO SOLANO GLENN SUTTER LASSEN TEHAMA MODOC TRINITY MARIPOSA TUOLUMNE NEVADA YOLO PLACER YUBA PLUMAS

KIMBALL-UPSON CO. SACRAMENTO, CALIF.

Wholesale Distributors Street Fourth 291 CALIFORNIA OAKLAND, CRANE & HOLMES

price. and beauty formance, per- radio 100% in follow to difficult is that pace a setting . . . true and tried pendable, de- are that principals radio employs Majestic latest This handiwork own his better Can leader a Only atalesfic

1929 June, Journal Trades Radio & Music Western 90 tune, 1929 Western Musk & Radio Trades Journal 91

In the great Northwest at the tour points of the trade square SEATTLE PORTLAND SPOKANE BUTTE

is the four-square organization of the

at- DISTRIBUTING CO.

who are doing their utmost to further the interests of Majestic dealers.1929 is another Majestic year and dealers in this marvelous territory will find us always working hard in their interests Majestic Distributing Co. Seattle Portland Spokane Butte South St. Fourth West 117 UTAH CITY, LAKE SALT Company Supply Electric United

it. see to opportunity an miss Don't answer. the is do-this would Majestic what wondered You've today. World Radio the of talk the is that Model Anniversary an -with Birthday A Celebrates Majestic

Air" the of Monarch "Mighty

1929 June, Journal Trades Radio & Music Western June, 1929 Western Music & Radio Trades Journal 93

E.R.Patterson,presidentofthe Geo. Stockman, merchandiser, West- C. H. Johnson, gen. sales mgr., Evan PattersonRadio CompanyofLos ern mgr., American Bosch Magneto 0.Thomas,So.Califdistributor, Angeles. Company. Earl Radio.

Has New Job est developments instill photography in petitions, opposing the ordinance,circu- modern times, and itis widely predicted Word has been receivedthatShirley lated among thebusiness houses were Walker has joined the General Paint Cor- that at least 25,000 wil ]be sold inthe signed by about 95 percentofthose poration as Supervisor of Sales and with West the coming year. approached. other executiveduties.He assumed his The dealers presented these to the city new duties June 1st, and it is learned that Announcement was made recently that council and expressed their views on the he is very happy in his association. The the Balkite radio receiver will be distrib- matter and when the ordinance was voted General Paint Corporation by the way has uted to dealers in Oregon, Washington and on three councilmen voted for and four ten manufacturing plants scattered in the northern Idaho by Killam Inc., with head- against it. principal cities of the Coast.Their sales quarters in Portland and Seattle.Ware- in 1928 totaled close to seven million dol- house stock will be carried. lars and this year volume and profits have Prize Windows increased materially. The main office where The Radio Supply Co. of Los Angeles DRESSING attractive windows seems to Mr. Walker will be located is at 160 Fre- has been appointed Ken Rad distributor be an art in Spokane, two of her radio mont St., San Francisco. in Southern California. dealers, Bailey's, Inc., and The Palace De- partment Store being among the winners Schedule of distributor -dealer meetings in the recent Majestic contest sponsored for Atwater Kent throughout the western Ordinance Voted Down by Grigsby-Grunow Co. Thefirst men- states are as follows: Salt Lake City, June The threatened ordinance to prohibit the tionedstorereceivedoneofthefour 14;Boise,June15,Stovell-Patterson; broadcastingofradioandphonograph additional .consolationprizesof;50.00 Portland, June 17; Seattle, June 18, Sun- music in Bellingham, Washington, has ap- while the second store received honorable set Eelectric Co.; San Francisco, June 21, parently been permanently killed through mention.The Powers Furniture Co. of Ernest Ingold, Inc.; Los Angeles, June 25, the efforts of local music dealers.Three Portland, also received honorable mention. Ray Thomas, Inc. Complete Q. R. S. Stocks in S. F. Ittakes a versatile man to work for Q. R. S. Phil Lasher began with a knowl- edge of playerrolls.Then he learned phonographs, then radio tubes, then Neon signs, then movie cameras, then still cameras, now a complete line of movie equipment. He states there is another big surprise coming in a couple of months. Phil Meisensahl, holding the fort in Southern California, is equally as versatile. Complete stocks of the newly acquired Q. R. S.-DeVry home movie equipment are carried in the San Francisco headquarters. Includes beaded screens, several types of cameras, several types of projectors, a talking movie machine for the home, and the remarkable Q. R. S. still Kamra with its projector. The Kamra is one of the great- Home of Wextern Radio Co., Los Angeles streets. Alder and Third set." one in all pull, push in tubes 250 two Calif. Covina, Co., Music building, Buyers' new the in are rooms and pull push in tubes 227 two containing Covina the of Meek George with ship Sales- pianos. Mehlin and Knabe Fischer, system audio an and speaker inch 14 a trol, partner into entered has Theater, Covina Hardman, Franklin, Haines, and radio ton con- remote a feature will model One $500. the of owner former Leonordy, George - Spar the handles also Company, French and $325 $250, at selling sets grid screen - Reed the with years five for Bennet, P. J. three have will "Kolater further, states recently. Store, Piano Upstairs Bennett's He 71/2%. and 4.0 of discount a features the of opening the with vicinity this to plan merchandising the reports Pheney organization. the of half financial the is and Corporation Radio returned were years, four for market land 8th. May Francis, St. the at Previews Patterson the of owner is capitalist, Port- the off pianos, Hamlin & Mason Temple the attended dealers fifty hundred half One organization. Rapp the to consigned Francisco San Fleischacker, Mortimer were factory the leave to radios Temple year. the of son cago. of carload first the that states Pheney sea- off the course, of is, this and time, en Chi- in convention the from nouncement J. P. salesmanager, Rapp's G. John pres- the at month a sets 1,000 around ing an- on dealers to sets the get to made ing sell- is Corporation Radio Patterson The be- are arrangements distributing Special New Kolsters factors. are market centrated territory. in receiver Radio Temple this and Temple Rapp's con- a to catering and expense operating new the distribute will company the that low overhead, low Very many. to mystery announced recently Portland, Company, a is it does he How $100.00. under well Fobes the of Akin K. Russell Michigan. Jackson, in tion Supply for complete consoles selling instruments, conven- Sparton the attended Curtis R. H. remarkable out turning today is he ket, and Thompson Coast. South and Stockton mar- priced low the to manufacturing him, Jose, San Wilkins, George Coast, North secret a on behind experience of years eight With mission. partly East, and Peninsula the Lynch Frank quin, the for "Chief" the boarded Les Then Joa- San the Lane William Oakland, ering it. on concentrated Patterson turers. success. huge a plan the voted out, turned cov- is Capelli H. D. territory, Francisco manufac- radio larger the by neglected Several days. for home," hundred three in on is generally being was field priced low very an to San the trade the calling Curtis "at dealers California Southern H. J. that reports distributors, Sparton This class. priced lower or medium the in invited and company, catering a in Called Francisco San Company, Curtis R. H. the lay field greatest its that believed has son trousers. white don up, spruce in, stay for salesmanager Thompson, "Tommy" Patter- radio, of inception the Since ket. to salesmen the asked quarters, tractive mar- a within market radio a developed at- very up new his dolled He Brandes. Force Sales Curtis New has Angeles, Los of Corporation Radio the with effect in it put preview, of kind Patterson president, Patterson, R. E. new a invented Angeles), Los Brandes, ster (Kol- Radio Western of Taufenback Les control. Strong Going Patterson input the by passed been has it after signal Home" "At a of amplification of amount the trols con- latter This regulator. volume matic Radio Western auto- an for setting manual the being pick-up. phonograph the trols energy an third the and control input con- toggle the above located switch over another tuning, for dial single the ling change. A tubes. the of arrangement the effect. "barreled" control- one panel, front the on controls an disturbing without position in permanently or harshness of elimination absolute only are effort of three there maximum left be may it in, plugged is it once with musical and soft are cycles) 30 as low a power with available this make To that arranged so is jack The pick-up. (as notes bass The brilliance. of degree another. in tubes 245 phonograph for jack a with equipped same is frequencies new two one the with reproduced UX the of and chassis in are Line Royal Kennedy the of models voice of range entire The two musical and tubes 50 K utilizing stage push-pull all that is feature important Another mechanism. reproducing a into fed is audio first the of output escutcheon. the through extends switch sound actual the in motion of freedom and The bias. grid and voltage plate maximum toggle "Off" and "On" approved An lightness extraordinary giving but tained, at operated is type, heater 27 K the of a ume main- are strength and rigidity great coil, tube audio first The used. is system audio whisper. clear to movable the on winding the for Jensen new a power great such of care take To vol- tremendous from ranging reception, new a permits it that arranged so is for especially drawn wire of kind overloading. or undistorted use cone distortion control power The control. perfect and of the and the in material treated without stages amplifier the from input an easy assures -smoothness, vernier with ating and prepared especially of ployment enormous the handle to able thus is It em- oper- meters, and kilocycles both in brated the Through innovations. of number bias. grid high a and plate the on age a cali- dial, station illuminated An models. embodies development, and research all volt- high uses tube detector The sary. company all in stressed is operation of Simplicity of charge in and the of president neces- was detection, power as known tion, to Jensen, L. Peter according Unit, The construc- of type new a tubes, grid screen doors. French -hinged double with sole, cone. -inch 12 with Auditorium the three these from circuit detector the Con- DeLuxe a Console, open an model, cone cone, and -inch 10 with Concert -inch 8 into input tremendous the handle To table A includes: line The Show. consists with Standard the models, three of stage. per gain tremendous ing RMA Chicago, the at line Radio" of alty line, the completes which unit, new This secur- prevent to and oscillation tralizing Roy- "The of presentation formal the with Chicago. in Show A. neu- no requiring design circuit new a in focus powerful more still into brought M. R. the at demonstration and showing screen C. A. new tubes grid heater the was first its had line, Company's facturing employ receivers The year. this line ogg Kennedy, with themselves aligned Manu- Radio Jensen the to unit latest the Kell- the feature combination phonograph already have who dealers and distributors Speaker, Dynamic Concert Jensen The radio one and receivers radio new Two many the by evidenced interest great The Jensen by Shown Is Kellogg by Featured Radio" of "Royalty Dynamic Concert New Receivers New Three Out Brings Kennedy

1929 June, Journal Trades Radio & Music Western 94 June, 1929 Western Music & Radio Trades Journal ARBORPHONE 1929 A. C. RADIO %NN%%%%VWOWaIGSXXXXXXNIOOWVVVI6.NvvNN N"\\V...\WVV%.\\.0.0." \\\,.. 'Ilt.%/001 MODEL 430 SERIES-- AstoundingQuality - SensationalPrices S.\\%\\NV.0. NN%%%\ N\%\%%%\%\\%\\NS\ NO.\ NAN NV%\%%\ \N

SPECIFICATIONS Circuit-Arborphone engineers have further developed and improved the nationally famous No. "99" circuit. This is the circuit that gives constant amplification over the entire wave band.Operation is entirely electric and automatic.Will not oscillate and Patented A. C. Hum Filter eliminates all objec- tionable hum, yet is very sensitive on distant stations. Chassis skeleton is of pressed steel with exception of condensor and coil shields which are of heavy aluminum.Sockets are mounted on genuine bakelite stripwith cadmium platedtubecontactspring. Finishisin black enamel and velvet aluminum. Wiring is of the flexible cable type. Built in separate units for quick servicing and simplicity. Tubes-The tubes used are 4 UX-226, 1 UY-227, 2 UX-171 and 1 UX-280 Rectifier tube -8 tubes in all.Three stages of radio frequency amplification, MODEL 430 detector, one straight audio and push and pull audio output. Single Control-Control is of the drum type allow- IN the new Model 430 Series Arborphone offers ing close tuning withleasteffort.Tuning dialis the outstanding radio achievement of the cen- illuminated. It furnishes the happy answer to the radio tury. Fully Adjustable toI ariation in Ihnisf, l.urrent demands of millions for whom price is as import- age. ant a consideration as quality. The cabinetis of finest quality American Walnut and Phonograph Pick-up Jack and Control Switch. Gumwood. The ebony finished borders around the striped Walnut panels add a real touch of distinctiveness.The Inbuilt Utah :mini.. or lIngnetic Speaker. grill is of simple design, accentuating the refined elegance of the entire piece. Equipped with inbuilt Utah Speaker of the dynamic or magnetic type. The circuit offers the ultimate in mechanical and electrical efficiency.It is unsurpassed for volume, range, selectivity and tonal quality by any other set in its price class on the market. This remarkable series opens up sales possibilities positively unparalleled in the history of radio manufac- Arborphone is Licensed Under Patents of turing. RADIO CORPORATION OF AMERICA; GENERAL ELECTRIC CO.; WESTINGHOUSE ELECTRIC CO.; DIMENSIONS OVER ALL MEISSNER; HOGAN ;LOFTIN-WHITE. Height 40", Width 241/2", Depth 121/2" Guaranteed by Rocky Mountain and Pacific Coast Prices CONSOLIDATED RADIO CORP. under the Standard Console Type, with Inbuilt Utah $124.50 Warranty adopted by the Radio Manufacturers Model 430-DDynamic 4eaker Association of America. Console Type, with Inbuilt Utah $ 99.50 Model 430-MMagnetic Speaker

NORTHWEST DISTRIBUTORS L. D. HEATER CO. L. D. HEATER CO. 4691/2 Washington St., 1612 8th Ave., Portland, Ore. Seattle, Wash. 96 Western Music & Radio Trades Journal June, 1929 New! SELECTOR

Actual Dial Setting TUNING! in New York Area "Get your station perfectly !"

It'sexclusivewith Brandes-thisSelector Selector tuning Tuner! It eliminates the never-ending hunt for Dynamic reproducer a station-works simply, speedily, easily! ... Heater type tubes You tune in once-adjust the button-and for- Improved power supply unit ever after, you get the station perfectly! ... Sturdy chassis Another new feature of a radio which already Four condenser tuning has more background, more history than any Push-pull amplification other set in the world!

The NEW Brandes Radio Kolster-Brandes Distributors John G. Rapp & Co., Inc. Western Radio, Inc. 123 Second St. 1135 Wall St. San Francisco Los Angeles June, 1929 Western Music & Radio Trades Journal

One Year Unconditional Guarantee ON THIS AMAZING NEW GORDON MOTOR SIMPLICITY COMPACTNESS PRECISION SILENCE That tells the whole story!

VVE HAVE built 2,000,000 phonograph motors. This lutely no "wailing" in reproduction when a Gordon motor one is the best! We know what it can do, its depend- furnishes the power. ability, its permanence. That is why we can uncondition- The Gordon turn- ally guarantee it for one year! table motor is fur- There is only one gear wheel in the whole motor assem- nished with full panel bly. It is made of silent, frictionless Spanish felt, far sur- assembly, if desired, passing fiber or composition gears. Steady and silent power is supplied to it by a worm of phosphor bronze. No lubri- cation is needed. All motor bearings are also of phosphor bronze. The motor is literally cradled on air by a three- point suspension on live sponge -rubber brackets which absorb the least vibration. The standard model is A. C. to v. 6o cycle. Other windings may be had on request. All Gordon motors are complete with 12 -inch turn- including counterbalanced table, automatic stop, speed control, and 8 -foot extension tone arm, Gordon Pick - cord and plug. Up," Rad io-Phonograph" The turntable, its felt cover tightly bound by an extra switch, automaticstop, metal ring, revolves at perfectly constant speed on its volume control, speed regulator, and needle cups. All tapered bearing, parts handsomely finished in statuary bronze.Other controlled by the finishes by special arrangement. now famous The Gordon Pick -Up, using the finest of cobalt steel Gordon preci- magnets, is an electrically perfect mechanism, tested to the sion governor, most minute degree for its ability to reproduce sound with a development fidelity. It is furnished for attachment to phonograph arm of our 20 years or with its own counterbalanced tone arm. In the latter of manufactur- style, the volume control may be had separately or as a ing experience. part of the tone arm base. Each Pick -Up is sold on the There is abso- basis of a guaranteed output performance curve. ONE YEAR UNCONDITIONAL GUARANTEE The new Gordon turntable motor is unconditionally guaranteed for one year from date of purchase against any defect in workmanship, materials or operation, and it is the.only phonograph motor so guaranteed. This guarantee is only a suggestion of our confidence in the perfection and sturdiness of the motor, only a suggestion of the years of satisfactory and efficient service you may expect of it. Write or wire for further details and specifications. L.S.GORDON COMPANY 1800 MONTROSE AVENUE, CHICAGO, ILLINOIS STUDNER BROS., INC., National Sales Representatives, 67 W. 44th Street, New York, and 28 W. Jackson Blvd., Chicago Export Agents: AD. AURIEMA, INC., 116 Broad Street, New York City Cable Address: AURIEMA, New York 98 Western Music & Radio Trades Journal June, 1929 Stutz Investigates Yale Unveils Apex "Radio Daddy" Officiates For Facia R. B. Yale, Apex, Los Angeles, shrewd With the "daddy of radio," U. S. Senator Fada's Llo) (I Hanlon has a new playmate merchandiser and oneofLos Angeles' C.C.DillofWashington, making the in one Mr. Stutz,factory engineer and oldest jobbers heldaPreview of the new dedicatory address and with distributors sales executive.Together they have been Apex line at the Southern California Com- from every stateinthe Union on hand roaming up and down the coast for several mercial Club.Exhibitedthe new Apex toseetheevent,the new additionto months, thoroughlyinvestigating. Now line and elicited gasps of wonderment from the Atwater Kent radio factory at Phila- their plans are completed and it is gener- a big turnout of the trade at the almost delphia, was officially declared completed ally rumored that they will be both start- unbelievablevaluesoffered.Remarkably May 21. ling and effective. big volumes were predicted for Apex in An unusual feature of the ceremonies the lower priced field. was that the plant is already in produc- Sincere regret is being expressed by the tion and kept right on turning out radios members of the Music Trades Association Steinway To during the dedication exercises. of Northern California at the resignation The addition adds sixteen and ahalf of Mr. Shirley Walker as president of the Birkel's Direct acres of space to the factory. organization. Until a meeting of the board, Ed. Geissler is wreathed in smiles over This year the Atwater Kent program, Walter C. Gray of the Walter S. Gray Co., the success of a trip to New York that re- according to reports made at the Atwater vice president becomes acting president of sulted in his getting the Steinway agency Kent convention held in May at the Am- the association. for the Birkel Music Co. direct from the bassador Hotel, Atlantic City, is 1,500,000 Steinway Company.Steinwayhas been sets. The conventionwasattended by handled by Birkelfor many yearsbut about 500 distributors and guests. Magnavox in Chicago through a round about arrangement with And Orient Sherman Clay. Full scale production started June 1 in Tom Gernnovich and his Roof Garden Orchestra, exclusiveBrunswickartists, Magnavox's new Chicago plant. A picked A. M. Cronin, Jr.,manager of the radio have been designated official orchestra for crew from Oakland formed the nucleus of department of P. J. Cronin Company, Ore- the Ad Club conventionto be heldin the Chicago production force."Believe it gon Spartan distributors, recently returned Oakland, June 14 to 20. or not,"states Sondles, "We calledfor from Jackson, Mich., where he renewed the volunteers to go and live in Chicago and franchise between hisfirmand Sparks- got all we needed." Withington Company for the exclusive dis- The Radio DistributingCo., 138 West K. G. Heyum, Magnavox export man- tribution of their radio products in Ore- Seventeenth St., Los Angeles, has been ap- ager has sailed on a four months trip to gon and the southern tier of Washington pointedexclusivedistributorsofSilver Honolulu,Japan,Philippines,Australia counties.This is the fourth year that the Radio in Southern California and Arizona, and New Zealand. firm has handled Spartan radio products. by Silver -Marshall, Inc., of Chicago. 1PF.WVF r GULBRANSEN YOUR first and most important engagement at Salt Lake City iswith Gulbransen. Why? 5 Because it is Gulbransen's first showing of the sensational Selective Accompanist, the remarkable accompanying instrument. f Second, first showing of Gulbransen's Screen -Grid, "Nine -in -Line" Radio, completely made by Gulbransen. 5 Headquarters Hotel Utah. C Full Gulbransen display by courtesy Glen Bros.- Roberts Piano Co. featuring especially the new "Home Series" of pianos. atSalt Lake City June, 1929 Western Music & Radio Trades Journal CE CO Supremacyonthe Air Already in 3rd Place, and Gaining Fast

It takes more than a wish to make the finest possible radio tube. It takes man -power, ability, and the willingness to go to any length to insure perfection- all the qualifications that CeCo has and puts whole-heart- edly into the making of CeCo Tubes. Quality is CeCo's first consideration. That the resulting volume of sales has brought CeCo to third place in point of quantity sold is incidental, but-it isa fact.

CeCo Manufacturing Co., Inc. Providence, R. I. Pacific Coast Branch 405 East Pico Street Los Angeles WEstmore 0838 Bernard Kruger, Manager

Radio Tubes Western Music & Radio Trades Journal June, 1929 RADIOBY VICTOR scores the most sensational successin the history of the industry

HERE is the radio, and the only radio backed by more than thirty years of matchless experienceand un- disputed leadership in sound reproduction. Victor -Radio is the product of the most painstaking and specialized crafts- manship. It is the first and only micro - synchronous radio. Victor -Radio and Victor -Radiowith Electrola were designed and created without consideration of future selling

price. There was just one idea in mind: V ILTOR-RADIO CONSOLE List Price to build the finest instruments that Less Radiotrons 8155 could be built.

VICTOR FULL -VISION, SUPER -AUTOMATIC STATION -SELECTOR: All stations plainly and permanently visible ... just slide the knob to right or left-you have the station you want!

VICTOR TALKING MACHINE DIVISION OF THE RADIO -VICTOR CORPORATION OF AMERICA VICTOR -RADIO 14.1Lcritouk List Price CAMDEN, N. J., U. S. A. Less Radiotrons 6275 Northwestern Victor Distributing Co. California Victor Distributing Co. Republican St. & Terry Ave., Seattle; 17th & Irving Sts., Portland; 103 E. Sprague Ave., Spokane. Los Angeles and San Francisco June, 1929 Western Music & Radio Trades Journal 101 One Gear Motor is Kennard Re-estab- Columbia's Schrade Offered by Gordon lishing Kennedy In Hospital An electric turntable motor with only E. W. Kennard, western direct factory On a drizzly, wet late afternoon early one gear, and that of Spanish felt, is the representative for Kennedy has appointed in May, "Full -page Schrade," head of San latest product of L. S. Gordon Company, the United Electric Supply Company of Francisco's Columbia branch, was driving Chicago, manufacturers also of the Gor into the outskirts of Oakland from a trip don Electric Pick-up.And paralleling its into the San Joaquin. As he came down a recent announcement that all Gordon Pick- rather steep grade on a somewhat slippery ups are to be sold on the basis of a guar- pavement, a car pulled onto the road ahead anteed frequency output curve, the com- of him.In an effortto avoid a crash, pany has announced a one-year uncondi- Schrade applied his brakes.He skidded tional guarantee on its new motor.Itis went offthe road, turnedover.When guaranteed both to purchaser and dealer pulled from the wreckageitwas found from date of purchase against any defects that his right arm was broken between the inmaterials, workmanship oroperation. elbow and the shoulder with the bone pro- The new Gordon motor, with its gear truding through the flesh. and governor, is small and compact, meas- ConvalesscingattheMills Memorial uring,withoutitsmotorplate,only 7 hospital, San Mateo, after over three weeks inches long and 3% inches in diameter. with his arm in a cast, Schrade still has The single Spanish felt gear driven by a his big smile and drawls out, "It may have phosphor bronze worm directly from the been the devil who pushed me over the motor shaft.The governor is attached to bank, but getting out of this place just the other end of the motor shaft. Motor as quick as I can is my own idea." bearings are also of phosphor bronze. This arrangement makes for minimum friction having for the last three years been sales - and assures the utmost silence in opera- manager of the Sunset Electric Company tion. inSeattle.He is an old Kennedy man The motor is furnished complete with a however, having been with Kennedy in the 12 -inchturntable, automaticstop,speed E. W. Kennard heighth of its former widespread popular- regulator and extension cord. ity. He was the last man to leave the old The new motor now becomes a part of San Francisco, Kennedy distributors. C. W. organization, and states, "I find that Ken- the Gordon Electric Pick-up panel assem- Smithdistributor KennedyinSouthern nedystillhasawonderfulreputation bly, which includes a new type counter- California. throughout the West. Watch the big come- balanced tone arm. Kennardiswell known on the coast, back." Otto Blum is assisting Kennard.

Only A Tripod Will Steady The Home Movie Camera Kino-Pano Tilt TRIPOD Is the only tripod equipment especially designed for use with the home movie camera, to our knowl- edge. Authorities declare that 90% of all amateurs will purchase a tripod, because they become dis- satisfied with their "jumpy" picture on the screen. It is obvious that a tripod, made for use with the small still cameras will not steady the home movie camera. Photographic dealers are cashing in on Kino- Pano-Tilt and Tripod. You will, too. The Thaihammer Corp. George Morton

IN "The Voice of Victor on the Pacific Coast" PCGISTERLO 123 South Fremont Ave. Los ANGELES CHICAGO NI -N1Yi)m, 102 Western Music & Radio Trades Journal June, 1929 ADVERTISERS' INDEX All-American Mohawk Corp. 17 American Bosch Magneto Company 59 Music and Radio Atwater Kent Manufacturing Co. - - 51, 52, 53,54 Bluebird Manufacturing Co. 85 Headquarters at Boothe, Chas B. 40 Boothe, John W. 44 Branddes Radio 96 SAN FRANCISCO'S Breeden, Marshall 50 Bremer Tully Manufacturing Co. 81 (New Half Million Dollar Hostelry) Bruno & Sons, C. 35 Brunswick-Balke-Collender Company 56,57 Cable Radio Tube Company 66 CeCo Manufacturing Company, Inc. 99 Columbia Phonograph Company 41 Conn, Ltd., C. G. 35 Crosley Radio Corporation Inside Front Cover Edison, Inc., Thomas A. 5 Feist, Inc., Leo J. 45 Freed-Eisemann Radio Corporation 19 French & Sons Piano Co., Jesse 83 Freshman Co., Chas. 46,47 Gardiner, Henry E. 64 Gibson, Inc. 38 Gilfillan Bros., Inc. Back Cover Gold Seal Supply House, Inc. 39 Gordon Co., L. S. 97 Grigsby-Grunow Company 87

Gulbransen Company 37, 98 Harmony Company, The 40 Heater Company, L. D. 95 Holmes & Crane 90 Hotel Roosevelt 102 Inland Radio Company 79 Jensen Radio Manufacturing Company 65 HOTEL ROOSEVELT Kellogg Switchboard & Supply Company 60, 61 Kennedy Company, Colin B. 71 JONES at EDDY Ken-Rad Corporation 63 Kimball Company, W. W. 37 Kimball Upson Company 89 Every Room with Bath or Shower Majestic Distributing Company 01 Magnavox Company Front Cover Morton, George 101 Single $2.50 to $3.50 National Carbon Co. (Eveready-RaytheonTubes) Double 3.50 to4.50 67, 68, 69, 70 Patterson Radio Corporation 84 SUITES AND SPECIAL ACCOMMODATIONS Plaza Music Company 43 FOR FAMILIES Radio Corporation of America . 44 Convenient to Theatres and Shops Rola Company Inside Back Cover Radio Connections in Rooms Rydeen, 0. F. 50 Spacious Lobby and Mezzanine Schulz Company, M. 36 Silver -Marshall Corporation 72, 73 Sonora Phonograph Company, Inc. 65 Sparton Radio 16 Indorsed by the Thalhammer Corporation 101 Thomas Company, Evan 0. 48, 49 NATIONAL AUTOMOBILE ASSOCIATION Thompson, Company, Frederick H. 88 United Electric Supply Company 92 Write for Illustrated Folder Utah Radio Products Company 4 Victor Talking Machine Company 100 Management of RENE A. VAYSSIE Wall Kane Needle Manufacturing Company - 42 Western Piano Corporation 34 Zenith Radio Corporation 79' At the Music and Radio Trades Conventi JUNE 10.13 SALT LAKE CITY

ContcbPJ1..1Pw tans

QUALITY 1" SERIES Electro-dynamic Model J-90 forfieldexcitation Model Thirty -J fromstandard power K0I a Electro-dynamic pack. Cone diameter 7% cabinet modelequipped inches. for light Noeket operation Reproduction tv it Itpay table receiving ListPrice £25 set. Unequalled for brilliant performance. List Price NOW Rola brings not only brilliant performance, but new £60 safetyfactors...exclusiverefinements whichindicate reliability unequalled among loudspeakers. Brilliant Performance.Rola has attained a rare degree of sensitivity due to the high magnetic densities resulting from Rola's short, precision air-gap-without additional field energizing power.This feature gives high output efficiency with economy of power con- sumption, and is extremely important where the field current is supplied from the radio power -pack. Simplified Construction. At a glance one realizes that here is beautiful mechanical simplicity and compactness-found in no other loudspeaker.A distinct engineering triumph of refinement "C" SERIES Model Twenty in design closely approximating mechanical perfection! N e w Electro - dynamic Rola Electrn-magnetic Model C-90 with cone cabinet model distinguish- diameter9 inches-for ed foritsbeauty,tre- New High Safety Factors.The amplifiers using 245 mendous power rapacity SE E these new, exclusivefea- tubesinpush-pull com- and proven reliability. new Rola ventilatedfieldcoil Litures which mark a tremen- bination. minimizes temperature changesdous forward step toward finer, List Price £31.50 List Price £30 and eliminates voltage fluctua-more reliable sound reproduction in the B -voltage supply cir- tion-at the Music and Radio cuit. The adjustable center -pole rades Convention, Salt tip-an exclusive Rola featureLake City. which enables easy elimination Rolareproducersarefur- of any magnetic particles nished in the above cabinets and which might enter the air -gap are used as standard equipment has been retained.The exclu- by prominent manufacturers of sive welded housing -to -shell con- radioreceivingsets, electric struction prevents disaligning ofphonographs, talkingpictures, movingcoileven public address sys- under extreme con- tems in schools and ditionsofcabinet audi tor i urns- Model Fifteen Or baffle - board wherevertheut- "R" SERIES Rola Eleclro-magnetic warping.Rola most dependability New Rola Electro-dynamic cabinet model equipped leads by practically and performance is Model R -AC withlarge withthe sameunitas powerfultnagnet lefield Model 20-a remarkable eliminating service desired in fine structure using full out- and a rapid seller. demands. COPANYsound re-creation. putoftype280tube feet ifier. List Price £22.5C CLEVELAND, OHIO OAKLAND, CALIFORNIA List Price £70 2570 E. Superior Ave. 45th and Hollis Streets Made in the West for Western Conditions outstanding Features That Make Quick Sales

Radio's Richest Tone Knife -like Selectivity No A -C Hum or Dis- tortion Six Tuning Condensers SeparateAntennaTuner

Cabinet of Great Beauty The New Gilfillan Model 100 in magnificent wal- nutcabinet,complete with Tubes and Dyna- mic Speaker $210 RADIO'S RADIO'S RICHEST RICHEST TONE illan TONE

Other famous models 33, 44, 66 and 77 at $247.50 to $395.00 Made under License of RCA, Latour & Hazeltine Patents. GILFILLAN BROS., Inc. 1815 Venice Boulevard, Los Angeles 921 Mission St., San Francisco 100 Elliott Ave. W., Seattle