PRIVATE AIR LUXURY HOMES Volume IX | Issue VI

ESCAPE

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THE POWER OF THE MATCH: STRATEGIC AS A CALL TO ACTION

By: Steven Abernathy

“Think of giving not only as a duty but as a privilege.” – John Rockefeller

trategic Philanthropy (SP) passing down assets is evolving in a of May 2019, 204 individuals and has increased in recent few ways. couples are participating. These S decades--particularly among ultra-high net worth (UHNW) families who wish to leave behind The Giving Pledge, https:// individuals and families have agreed a legacy. As more dynastic families givingpledge.org/, started by Bill to devote more than half their opt to make a greater impact with Gates and , began to charitable and philanthropic their fortunes, the old way of recruiting members in 2010. As causes during their lifetime, or, in

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their will to address the world’s to gain 50%-300% (or more) on top most immediate and dire challenges of those initial raises. This effort can globally. While there is no shortage work for small amounts; however, it of worthy organizations, one may also include amounts of up to effective way to make a sustained $100,000,000 or more. impact is to set up Matching Grants. These can not only change the When matching gifts are structured future for a deserving organization, over time into an organization’s but encourage small donors to give fundraising efforts, a family’s legacy more knowing their money will be and impact can go beyond writing matched. a large check. The matching is an opportunity, should the family (or At present, charities have some their philanthropic arm) want it, to audacious goals including everything create a meaningful story about how When considering the design from eradicating (Gates they are spending their fortune for of a Strategically Philanthropic matching plan, there may Foundation), to helping schools buy the greater good. In addition, when be many questions. Do we enough books to ensure students a family company’s business mission tie our family name to these can learn (Dalio Foundation). is infused with its philanthropic efforts publicly? Is it better to remain anonymous? How These dramatic improvements to mission, employees are engaged, can the next generation our society and planet focus on motivated, and committed to continue our charitable work what government(s) are incapable making a difference that goes in the face of the changing business landscape? What of solving, or, are too slow to solve. beyond writing checks. The Estee are the tax implications of the When an UHNW donor offers a Lauder Companies does this donation(s)? dollar-for-dollar match to any non- extremely well: the Breast Cancer We look forward to hearing profit or , their impact could Research Foundation (BCRF) your questions and ideas. create long-term change. This offers matching at various times highly inclusive model also allows throughout the year--employees Steven Abernathy counsels affluent families on multi- small donors to strengthen their ties and donors are participants in the generational wealth to the cause. When people know Foundation’s efforts to find a cure. management strategies. their donation(s) might be not This includes: asset protection, wealth only matched by one but possibly However, not everyone has an management, estate and multiple dollars, this encourages international, established company tax planning, and Heritage a high level of engagement to the and longtime foundation as a Planning. He can be reached at sabernathy@abbygroup. cause when their check is “magically starting point. While the larger the com or 212-293-3469. multiplied.” matching program the better, cause, passion, and working in service to Additionally, the organization may the good is lasting. It can literally This material has been prepared for be imbued with resources they did change an organization’s impact, informational purposes only. No discussion or information contained in this article not have before. For example, if a position, and public perception for serves as the receipt of, or as a substitute for, personalized investment or legal advice small non-profit, perhaps a family- decades to come. from Abernathy Group II LLC. While it is based on information generally available founded organization dedicated to the public from sources we believe to be reliable, no representation is made to funding research for a specific According to Wealth-X, both high that the subject information is accurate or complete. Additional information is available rare cancer, does not have a net worth (HNW) and UHNW upon request. The Abernathy Group II LLC is neither a law firm nor a certified public dedicated Development Team and families named philanthropy as accounting firm and no portion of the article content should be construed as legal or the infrastructure to make calls, their second-highest interest outside accounting advice. Remember to contact the Abernathy Group II LLC, in writing, if there hold the events, and develop the business. 56.9% of the world’s are any changes in your personal/financial situation or investment objectives for the fundraising contacts needed for the UHNW individuals were involved purpose of reviewing/evaluating/revising our previous recommendations and/or services. A match, the recipient organization is in philanthropy in 2018 and copy of the Abernathy Group II LLC’s current written disclosure statement discussing our likely to become incredibly engaged 36.4% of the 22.4 million HNW advisory services and fees is available for as for every dollar raised, they stand population donated to charity. review upon request.

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