Restaurateur

A NM Restaurant Association Publication • Volume 13, Issue II 2nd Quarter 2013

Southwestrestaurateur

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 1

Endorsed visit our website at WWW.NMRESTAURANTS.ORG programs

Money Saving Programs Exclusively for NMRA Members

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STATEWIDE ALCOHOL SERVER CERTIFICATION MUSIC LICENSING 30% off alcohol server certification courses 20% off music licensing services

New Mexico Restaurant Association BMI Providing weekly classes STATEWIDE. See Education & Training Calendar for Music licensing services for those establishments playing music in-house. schedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740 Jessica Frost (615) 401-2873 [email protected] www.bmi.com

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Online and E-Mail Marketing Services 10% discount on e-mail marketing services NATIONAL REPRESENTATION Fishbowl National Restaurant Association The leading provider of e-mail and loyalty marketing solutions to the restaurant indus- Every regular member of NMRA is also an automatic try. Let us create a turnkey solution to your marketing needs. member of NRA. Education, training, advice and more. (800) 836-2818 x205 www.fishbowl.com www.restaurant.org

FOOD SAFETY TRAINING 30% off food safety education for WORKERS’ COMP INSURANCE managers and employees See Education and Training Association created and admininstered program Calendar for schedule ServSafe® Training Food Industry Self Insurance Fund Nationally accredited food safety training for managers, owners and employees. Claims control, low rates and friendly service. We know your business! Victoria Sanchez Martinez (505) 343-9848 (505) 298-9095 or (800) 288-0893

OTHER MEMBERSHIP BENEFITS • Annual educational retreats • Listing on leading New Mexico restaurant website • Training and consulting services

NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider.

SOUTHWEST RESTAURATEUR 2nd Quarter 2013 3 President's perspective executive forum

Hello Everyone! I hope that you have survived the Crisis, winter doldrums and are gearing up for a wonderful spring and summer time. For many of us, we are about to enter our busy season and we need What to think about new marketing and promotion ideas to remain profitable.

I believe that before looking at new Crisis? marketing and promotion ideas, we Randy Kenna need to look at our own operations. Director of Operations for “Cheer up – things are getting Carol Wight We need to look at all processes Rudy’s “Country Store” and the way we do business and worse!” This phrase is from an Chief Executive Officer and Bar-B-Q make sure that our operations are advisor to Margaret Thatcher when things looked bleak in as streamlined and efficient as possible. the “winter of discontent” in the United Kingdom (circa Restaurateurs are the best at adapting and changing our ways to survive. Also, besides the wonderful product you may produce, all of 1978-79). The unions had a stranglehold on the economy of us, due to the current economic situation, must concentrate, improve England, shutting down everything from garbage collection on and provide great customer service. This is a challenge considering to grave digging. The government was trying to hold down our skyrocketing labor costs. However, you must remember, no an inflation rate of 26% with public sector laws controlling matter how good your product is, the customer will not return if your customer service is poor. everything from prices to pay increases. None of the socialist government policies were working. As far as new marketing and promotion ideas, you should look at the NMRA and the wonderful loyalty and endorsed programs that Carol This scenario reminds me of New Mexico’s current situation. and the staff have compiled. Please contact the staff at the NMRA and use the Southwest Restaurateur magazine to see what programs are I guess I feel some sort of relief that it can’t get much worse. available and which programs will be the most beneficial to you. These That we can’t be placed further at the bottom of any more programs are effective and beneficial for everyone, but I truly believe lists. My hope is that we have hit bottom and will not that they can be most beneficial to those of you that are independent operators. This is another way for you to maximize your membership continue to slide deeper. Cheer up! in the NMRA. My recent trip to Washington DC was less than encouraging. Best regards, We talked to our elected officials, or in most cases their Randy Kenna President NMRA assistants, about the healthcare situation and our inability to raise prices enough to cover the costs of insuring our employees. They didn’t want to deal with the real, common- sense solutions we were offering them to deflect this horrible calamity we are about to experience when the healthcare law goes into full effect. Cheer up!

I am accused of being Chicken Little (the sky is falling) about issues affecting our industry, but I am actually the canary in the coalmine (providing advanced warning of danger). When you hear from me that the business climate is bad and getting worse, it’s time to stop and listen. My members are the small local businesses that are hurt every time someone wants to control the corporate big wigs on Wall Street. We are Main Street. Just look, there are more restaurants than any other business on Main Street and most are owned locally. You do not hurt Wall Street with your ill-advised social control systems, you hurt locally owned businesses on Main Street. Cheer up!

4 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 i ns i de 2 nd Q uarter 2 0 1 3 C ontents Southwestrestaurateur DEPARTMENTS: NRA News ...... 6 EXECUTIVE OFFICERS NM Public Affairs Update ...... 8 New Members ...... 11 Randy Kenna President Health Dept . FYI ...... 14 Rudy’s Country Store and BBQ Member Loyalty Program ...... 16 2013 BUYERS GUIDE ...... 17-20 Marie Coleman Chris Christy Chairman Secretary Annual Sponsors ...... 21 Church Street Café Black Mesa Coffee Company Education and Training Calendar ...... 22 Calendar of Events ...... 22 Gary Wiles Bill Focke Treasurer Associate Vice President Bits and Pieces… ...... 23 Carl’s Jr. Shamrock Foods BOARD OF DIRECTORS FEATURES: Albuquerque Johnny Riley Portales Top 10 Marketing Strategies ...... 11 Gene Baca Bowlin Travel Co. Mark Vigil Bueno Foods Mark’s Restaurant Catering Member Profile: Santa Fe Culinary Academy ...... 12 John Szurek Vines Italian Restaurant NRA Educational Foundation Honors Steve Paternoster . . . 13 Dan Buser US Foods ProClean Red River Albuquerque Updates Health Inspection Forms ...... 14 Gary Wiles Paula Richey Chris Christy Carl’s Jr. Mountain Treasures Bistro/Gallery Celebrity Chef Chauhan Visits Albuquerque ...... 14 Black Mesa Coffee Co. Las Cruces Santa Fe NM ProStart Students in Invitational ...... 15 Marie Coleman Janet Green, Ex-Officio Monique Jacobson, Ex-Officio Church Street Cafe NM State University Secretary of Tourism

Bob Daws Ed Linderman Al Lucero National Distributing Company Village Inn/Applebee’s Grill and Bar Maria’s New Mexican Kitchen ADVERTISERS INDEX: Bill Focke Ashley Springer Fernando Olea Ben E Keith Foods ...... Back Cover Shamrock Foods De la Vega’s Pecan Grill Bert’s La Taqueria/ and Brewery Bert’s Burger Bowl FISIF ...... 10 Pat Hafner Outback Steakhouse Mesilla Heartland Payment Systems ...... 15 Jerry Harrell La Montañita ...... 7 Todd Hickam Double Eagle Ben E Keith Foods NMRA Mobile App ...... 20. Tom Hutchinson Randy Kenna La Posta Shamrock ...... 9 Rudy’s Country Store and BBQ Sysco ...... 2 Universal Water System ...... 13 HONORARY MEMBERS Valencia Flour Mill ...... 10 Zlotnick, Laws and Sandoval ...... 4 Chris Bryant Lou McLeod, Emeritus Juergen Peters, Emeritus Kathy Diaz Tom Martin Sharon Richards, Emeritus Joan Duran Mike Maxwell Tom Willis This publication is intended to provide accurate and authoritative information on the subject Deborah Gagnon Dave Minneman Maurice Zeck, Emeritus matter covered. It is distributed with the understanding that authors, publishers and/or distributors are not rendering legal, accounting or other professional services and they Florence Jaramillo Steve Paternoster assume no liability whatsoever in connection with its use.

Please support the advertisers in this publication. They have made this NMRA STAFF magazine possible. For advertising information contact Gina Mensay at 505-343-9848 or 800-432-0740 or [email protected]

Carol Wight – Chief Executive Officer Victoria Sanchez Martinez – Development Director

Delayne Beutel – Membership Sales Gina Mensay – Communications Director

Mary Brown – Membership Administrator Cynthia Ploen – Director of Finance and Administration Russell Garcia – Alcohol Server Instructor Scott Sharot – Alcohol Server Instructor Dining Guide NMRA Website Victor Martinez – Certification Coordinator Allison Kuper Smith – Government Affairs Director

9201 Montgomery NE, Suite 602 Albuquerque, NM 87111 Simply put...Your Media Group. (505) 343-9848 or (800) 432-0740 Office: 575-523-1799 Fax: 575-523-1080 www.nmrestaurants.org [email protected] www.tumediagroup.com

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 5 NRA NEWs THE NEED FOR COMPREHENSIVE Tom Hutchinson NRA Board Representative, La Posta De Mesilla IMMIGRATION REFORM

As of this writing, several of your Board They include: Members along with our CEO, Carol ■ Border security and efficient border enforcement that gives Wight, just returned from the National consideration to national border security protection while Restaurant Association (NRA) Public still promoting and facilitating business and tourism travel Affairs Conference in Washington DC. We once again had the opportunity to ■ Earned legalization for some of the 11 million undocumented visit with our Senators, Representatives, workers currently contributing to our economy and /or senior staff to discuss issues ■ An accurate and reliable federal employment verification important to our industry. Of course, system that replaces the state and local enforcement at the top of the list was Healthcare patchwork currently in place followed by Immigration Reform, Tax Issues and Minimum Wage. At the ■ A robust legal visa system that meets the needs of the U.S. time of our visit, our leadership seemed economy by giving employers, who have made every preoccupied with gun control legislation reasonable effort to hire Americans, a workable system being debated in both houses. But for hiring legal foreign workers at all skills another issue near and dear to our With the need to employ over Humanitarian Restaurant industry, Comprehensive Immigration 1.3 million new workers in our Neighbor Award. The Reform, seemed to be developing industry over the next decade, Restaurant Neighbor Awards, bipartisan momentum, especially in the it is extremely important our sponsored by American Senate, toward agreement on a variety national leadership achieves Express, honors restaurants reasonable and common sense and individuals in the field of necessary reform elements. solutions to this issue. We can of outstanding community be thankful our NRA leadership service and involvement. Steve The NRA has long been engaged has had and continues to have was selected from over 150 in promoting and supporting a prominent seat at the table nominees nationally. With this Comprehensive Immigration Reform. throughout the Immigration recognition, Steve was awarded We are encouraged by the current Reform debate. $5000 from American Express to bipartisan effort and apparent continue his charitable work. As a final note, several of us commitment to fix our broke were on hand at our NRA A BIG Congratulations, immigration system. However, there Awards Dinner in Washington Steve, from all of us in New are elements of Immigration Reform DC to witness our own Steve Mexico, for all you do for your Paternoster, Scalo Northern community and our industry. we continue to insist are part of the Italian Grill in Albuquerque, Well deserved! final package. receive the Cornerstone

6 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 THE NEED FOR COMPREHENSIVE IMMIGRATION REFORM NM public By: Allison Kuper Smith NMRA affairs update Government Affairs Director/Lobbyist

HIX Revisited

My article in the last edition of based exchange. While the legislation The complete list of board members: Southwest Restaurateur magazine was is not perfect, and we know we will JR Damron MD (physician in Santa about the Health Insurance Exchange be back in Santa Fe making necessary Fe), Terriane Everhart (businesswoman in New Mexico. While all of the changes, it was the perfect collaboration in Las Cruces), Gabriel Parra (lawyer information was accurate at the time and compromise that is essential to Presbyterian Healthcare Services), Ben I wrote the piece, much has changed making government work. Slocum (CEO Lovelace Health Plan), since then, so I thought it would be J. Deane Waldman MD (Professor at wise to revisit the issue. The board is comprised of thirteen UNM Health Science Center), Sidonie members appointed by the Governor, Squier (Secretary of Human Services In the last article I reported that the the President Pro Tempore of the Department). Martin Hickey MD (CEO Health Insurance Alliance was the Senate and the Speaker of the House NM Health Connections), David Shaw quasi-governmental entity responsible of Representatives and includes the (CEO Nor-Lea General Hospital), Larry for implementing the exchange. After Superintendent of Insurance. The Leaming (CEO Roosevelt General that was printed, Attorney General legislation gave authority to the board Hospital), Patsy Romero (CEO Easter Gary King determined that the Alliance to develop the policies that will guide Seals El Mirador), Teresa Gomez did not have legal authority to qualify the exchange. The legislation includes (CEO Futures for Children), and Jason health plans. So, during the 2013 designating a Native American liaison, Sandel (Vice Chairman NM Medical legislative session several proposals opening a walk in service center Insurance Pool) and the Superintendent to enact a state based exchange were and creating a statewide consumer of Insurance who will be appointed introduced, all different in how to assistance program. by a panel chosen by the Governor approach the issue. and the Legislative Council (the current The exchange board had its first meeting Superintendent is John Franchini, the The bill that was successful in passing April 29-30 where they elected a chair, panel will make their appointment the legislature was a measure sponsored Dr. JR Damron of Santa Fe, and vice before the first of July). by Senator Benny Shendo (Jemez). chair, Jason Sandel of Farmington. The Senator Shendo along with Senator board is jumping into the monumental Gerald Ortiz y Pino (Albuquerque) task of having the exchange operational and Representative Tom Taylor by October 2013. I am sure by the time Insurers who have (Farmington) worked to pass legislation you are reading this article they will applied to offer plans: to create a separate Health Insurance have had more meetings and will be Lovelace Health Plan Exchange Board to implement a state well on their way to achieving the goals Presbyterian Health Plan based exchange, or marketplace for set forth in the legislation. Blue Cross and Blue Shield of New Mexico purchasing insurance. and New Mexico Health Connections. Exchange Facts It was my honor to work with the legislators, the Governor’s office and The exchange: the leadership of the House and Senate, Must be ready to enroll members to negotiate a bill that would ensure by October 2013 that New Mexico had a state based Must be fully operational exchange instead of relying upon the by January 1, 2014 federal government to implement an Subsidized rates will be available to exchange for New Mexico. I was very individuals up to 400% of poverty pleased to see people from both parties Will be available to businesses with work together toward the goal of a state 50 or fewer employees

8 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 Join us at the

L E A R N • TA S T E • CRE AT E

Featuring Celebrity Chef & Restaurateur Graham ELLIOT Wednesday, September 11th 10:00 am – 4:00 pm

Albuquerque Convention Center NE & SE Exhibit Halls 401 2nd Street NW | Albuquerque, NM 87102

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 9

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New of it. Consider hiring a dedicated person to manage social media for you if you don’t Members TOP TEN have the time or knowledge to do it yourself. See NMRA’s endorsed program Fishbowl Regular (restaurant) members: MARKETING for more information on how you can Adobe Deli, Deming integrate social media into your online Amore Neapoliten Pizzeria, Albuquerque FOR marketing plans. Members get a great rate and professional marketing. Bodega Burger Co and Lounge, Socorro

RESTAURANTS ▼ Focus on Loyal Customers Brasserie La Provence, Albuquerque By: Gina Mensay,Communications Director and Repeat Business Charlie’s Bakery and Café, Las Vegas So you’ve got your restaurant design done, Loyalty programs don’t have to be Chaos Café, Artesia menu prepared, food cost set and staff hired. complicated and can be an effective way to Now you need to get people in your restaurant get repeat customers. Don’t make it hard Days Inn – Hotel Circle, Albuquerque and that’s going to take some marketing. for the customer to earn and give them a Dixie Girl, Los Alamos It would take many more pages than this reason to come back often. publication offers to tell you all the ins El Camino Restaurant ▼ Garner Ambassadors and Lounge, Socorro and outs of restaurant marketing, but we’ve assembled a few important ones here for you Invite influential people from the Hartford Square, Albuquerque business community in to your place. to consider. Holiday Inn Express, Socorro Make sure your service and food is up ▼ Be the Solution to par so they will be encouraged to Joseph’s Bar and Grill, Santa Rosa to the Mealtime Dilemma bring in their contacts and return. La Quinta Inn and Suites, Ruidoso Just because the economy is down doesn’t If you provide a great experience them Lin’s Buffet – Montgomery, Albuquerque mean people have all the time in the for them, they will do your marketing world to cook at home and they will for you. Los Ojos Bar and Saloon, Jemez Springs still celebrate special occasions. In your ▼ Maintain Your Brand Michael J’s Restaurant, Ruidoso marketing messages, focus on what you can offer your customers – they don’t have Your brand should encompass your whole Mosaic Fine Dining,Taos to cook tonight, birthday patrons get a restaurant persona. All your advertising New Choices Inc, Las Vegas special dessert, they can escape from the materials, menu, signage, etc should drudgery of the day, etc. be a consistent reflection of your brand Pastian’s Bakery, Albuquerque and what customers should expect from Pow Wow Restaurant ▼ Be a Community Supporter your establishment. and Lizard Lounge, Tucumcari 52% of adults say they are more like to ▼ Be Unique Quiznos – Coors, Albuquerque patronize restaurants that support charities. Try to differentiate your business from Use your establishment to host fundraisers Rosati’s Pizza Grill, Albuquerque all the other choices your patrons have. and sponsor community groups. The more Revamp your menu, go green, or add a Santa Fe Grill, Santa Rosa you give to the community, the more they new chef. Show your customers how your will give back. Taberna La Boca, Santa Fe food quality, ambiance or customer service VFW Post 614, Aztec ▼ Don’t Ignore Your Website is different than the other guy. The majority of your patrons are checking Villa Di Capo ▼ Get creative Italian Restaurant, Albuquerque you out on the internet before they even set Think out of the box and do some foot in your door. Your website needs to be Viola’s Place, Los Alamos original promotions that are unique to your calling card and should tell someone your establishment. Themed dinners, YellowBrix Restaurant, Carlsbad everything they need to know about why special wine or beer tasting events and they should eat at your place. Suprisingly, celebrations of unusual holidays or events many restaurant websites don’t even have can bring people in during a normally their menu or location and phone number Associate (vendor) members: slow period. on their site. How are people going to find On Deck Small Business Loans, New York you without an address? ▼ Don’t do it all Santa Fe Culinary Academy, Santa Fe Strategize your marketing and advertising ▼ Don’t Forget Social Media. efforts in the mediums that bring you the Sign-A-Rama, Albuquerque Like it or not, social media outlets like best ROI. Focus on those so you can do them Synergy World, Inc., San Diego Facebook, Twitter, Yelp and others are here well and pass up the ones that aren’t to stay. Your restaurant is being discussed effective for you. Wells Fargo Insurance, Albuquerque on the web and you need to be a part xltshirt, Albuquerque

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 11 Member Profile The third rotation involves a more complicated dinner service with Santa Fe true front-of-the-house management concepts, service keys and advanced Culinary Academy instruction in the modules. The fourth and final rotation involves We recently had the pleasure of talking For cooking professionals, they have professional development in restaurant with Rocky Durham, Executive Chef a one-year program that encompasses concepts of accounting, management, and Tanya Story, Executive Pastry Chef, all aspects of culinary education marketing and human resources. both co-founders of the beautiful new and restaurant management. The final project involves complete Santa Fe Culinary Academy (SFCA) in The program begins in September development of a restaurant concept central Santa Fe. Located in the Plaza with a five week intensive boot camp. including everything from design Mercado Building in Santa Fe, SFCA Food safety certification and alcohol and menu to budget, food cost, and has a mission to “provide excellence in server training is completed in this marketing plans. The final project culinary education for students seeking phase as well as basic cooking methods, plans are presented to a panel of futures in the food service industry. product identification and proficiency professionals from the community who Our program provides students with in using professional kitchen will then select the winners to install professional engagement and solid, equipment. Culinary history and their restaurant into the students’ real-world skills to achieve success in guest lecturers will also be part of the restaurant modular facility. The team the culinary field.” curriculum during this time. then runs that restaurant for the remainder of the program.

The academy offers community classes as well as opportunities for professionals looking to further their education. Weeklong intensives are offered and one-on-one instructional opportunities are available as well The two chefs started thinking about After boot camp, the first rotation begins for specific needs. The chef-founders the academy over a year ago imagining where students learn the fundamentals are excited that people see culinary something that was more than just a of pastry, garde manger and à la carte education as a viable career path. business. They are motivated by the cookery as well as some front-of-the- They feel that industry professionals local community and the potential that house management skills. The program should be spending time with the next a vital culinary industry provides. Both is designed so that students are exposed generation regardless of the industry, are well aware of how much a vibrant to all areas of running a restaurant. giving back to the community. and successful culinary industry can Durham points out that their academy They see their academy as a place to contribute to tourism as well as the is not “a chef school but rather it is foster future generations of well-trained community as a whole. According to designed to produce well-rounded culinary professionals to enhance the Durham, they “wanted to repopulate restaurateurs who can do it all”. culinary landscape. the restaurant community with To learn all about SFCA’s One-Year excellence”. They felt it was time for Following the first rotation, the Professional Culinary Program, attend their community to have a professional second rotation focuses on running their Open House on Saturday, June 1, culinary academy. the student restaurant. Each cohort runs through four departments: from 11am – 2pm. Tuition is reduced The undertaking was huge in scope À la Carte, Garde Manger, Pastry and for the September 2013 inaugural and they are still putting finishing Dining Room. They are responsible class and multiple scholarship touches on some of their plans for all aspects of the restaurant’s opportunities are available. RSVP to while waiting to be fully accredited. operations and daily lunch service. [email protected], The academy has been designed into During the second rotation, students or call 505-983-7445. a beautiful workspace that includes also begin externships and elective SFCA is located at 112 W. San Francisco two demonstration kitchens, three lab courses. SFCA has partnered with Street, Ste. 300 in Santa Fe. You can kitchens, a student run restaurant, and several hotels, bakeries, restaurants reach them at 505-983-7445 or online at an events venue including the only and farms in and around Santa Fe www.santafeculinaryacademy.com. private top floor portal in the city. to provide opportunities for students The facility is specifically tailored to be to have real-world experience in their a professional academy rather than just culinary pursuits. Electives allow for a cooking space. focus on specialized topics of interest.

12 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 National Restaurant Association Educational Foundation honors which includes a culinary component. “Right now”, says Paternoster, “besides NM RESTAURATEUR Steve Paternoster maintaining Scalo as Albuquerque’s finest with the ‘CORNERSTONE HUMANITARIAN’ AWARD restaurant, my most important mission is helping make our YMCA locations the best The National Restaurant Association are inspiring and highlight the very in the nation.” Educational Foundation (NRAEF) honored best of what the industry has to offer. its 2013 “Cornerstone Humanitarian” We applaud their commitment and are For more information on the “Cornerstone award winner at an April 17 gala during proud to recognize their achievements.” Humanitarian” and “Faces of Diversity the National Restaurant Association’s Award” programs, as well as the national Public Affairs Conference in Washington, Steve Paternoster, owner of Scalo Northern winners and finalists, visit the National D.C. Italian Grill, an Albuquerque institution Restaurant Association’s website at www. for over 20 years and YMCA of Central nraef.org/Build-Talent/What-We-Do/ The Foundation’s “Cornerstone New Mexico President/CEO, recipient Restaurant-Neighbor/. Humanitarian Award,” founded in of the 2013 “Cornerstone Humanitarian partnership with American Express, Award” will receive a $5,000 contribution celebrates the outstanding charitable to continue supporting their charitable service performed by restaurant operators. initiatives, which Mr. Paternoster will be donating to the YMCA of Central “The recipient of the 2013 ‘Cornerstone New Mexico. Humanitarian’ award exemplifies a level of spirit for service and giving that is Paternoster was honored for his significant so uniquely prevalent in the restaurant support of and contributions to non-profits industry. This award shines the spotlight and his local community. Paternoster has on the important role the industry plays founded several charitable organizations, helping others achieve success and fulfill including Youth Matters, in memory of his their dreams,” said Rob Gifford, executive daughter, to help teens in the children’s vice president of philanthropic initiatives court system, and Haley’s Haven, a Steve Paternoster accepts the Cornerstone Humanitarian Award check presented by Stephanie Chadwick, for the National Restaurant Association home to provide counseling, self-esteem American Express and Ken Conrad, Educational Foundation. “Their stories classes and employment training for girls, Vice Chair – National Restaurant Association. Universal Water Systems, LLC.

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SOUTHWEST RESTAURATEUR 2ND Quarter 2013 13 Health Dept. FYI Albuquerque Using Updated Health Inspection Forms

As many of you already know, the City of Albuquerque information to indicate your knowledge of food safety and Environmental Health Department adopted the 2009 FDA illness prevention. Food Code in October 2010. The City’s Food Sanitation Ordinance reflects the most current food science which aims The inspector will also be documenting that the facility has to ensure public health and safety. a plan in place which shows that each employee is aware of the 5 reportable illnesses (Norovirus, Salmonella, E. After 2 years of a “soft transition” the City has also updated coli, Shigella, and Hepatitis A virus) – all known to cause its Food Inspection Form to more closely correspond with foodborne illnesses, and that each employee agrees to the adopted code. A copy of the form is available on our notify their Person In Charge if they are experiencing any of website in the “Resources for Restaurateurs” section. For the these illnesses. most part, the updated form is very similar to the previous form, but the updated form requires the inspector to be more The City of Albuquerque has information and sample FDA thorough while documenting his/her observations. The most forms available to help the industry fulfill these requirements noticeable change deals with supervision and employee and maintain compliance with the 2009 FDA Food Code. The health. The Person In Charge is required to be present at the information can be obtained from both NMRA and City of facility and to demonstrate appropriate knowledge of all safe Albuquerque websites or by calling your City food inspector food handling for their particular facility. There are 3 ways to at 505-768-2638. demonstrate this knowledge – but you only need one! Attend The National Restaurant Association has also published Nine a certified training (such as ServSafe by NMRA); receive an Tips to Prepare for a Health Inspection for your reference on inspection without any “critical” or “priority” violations; their website. OR talk with the inspector and provide them with sufficient Celebrity Chef Maneet Chauhan

Rebecca Ruiz, Sandia High ProStart Student, wins cooking competition judged by celebrity chef Maneet Chauhan. Makes Book Tour Stop in Albuquerque and Judges ProStart Students in Cooking Competition Celebrity chef Maneet Chauhan, judge on the Food Network’s Chopped, made a stop on her book tour in Albuquerque at the end of April. She held a special dinner at Artichoke Cafe and partnered with Sandia High ProStart students in The Cutting Edge Tour – a competition for ProStart students. Rebecca Ruiz won the competition and received a knife kit and signed cookbook. Steve Paternoster, National Restaurant Association Cornerstone Humanitarian and owner of Scalo Northern Italian Grill in Albuquerque, was also a judge. The overall national winner will be flown to Washington, D.C. to spend a day cooking in the Vice President’s home!

14 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 New Mexico High School

Students Excel at the First Place Management Team New Mexico Cloudcroft High ProStart Invitational Gadsden High and Cloudcroft High Students Advance to the National ProStart Invitational

First Place Culinary Team Gadsden High

The Hospitality Industry Education Foundation was To qualify for the national competition, students first had to pleased to send a culinary team from Gadsden High and win the New Mexico ProStart Invitational. The event was a management team from Cloudcroft High to compete in hosted by Ben E. Keith during their annual food show on the 12th Annual National ProStart Invitational in April. March 27, 2013. Over $550,000 in scholarships were awarded The teams competed against 40 other qualifying teams to the first, second, and third place winning teams by The from across the country for a chance to win the national International Culinary Schools at The Art Institutes, Johnson title in Baltimore, Maryland. At the national competition, and Wales University, Louisiana Culinary Institute, New hosted by the National Restaurant Association Educational England Culinary Institute, and Sullivan University. Sandia Foundation, the top five teams from both the culinary and High and Clovis High took second and third in the culinary management competitions were awarded scholarships to competition. Silver High and Taos High took second and pursue a college education. third in the management competition.

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SOUTHWEST RESTAURATEUR 2ND Quarter 2013 15 WITH SAVE MONEYOUR NMRA MEMBERSHIP LOYALTY PROGRAM

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16 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 PLEASE NOTE: While every attempt 2013 New Mexico Restaurant Association has been made to verify these ers 9201 Montgomery NE Suite 602 • Albuquerque, NM 87111 listings, information does change. Buy NMRA is not responsible for Guide 505.343.9848 or 800.432.0740 • Fax: 505.343.9891 • [email protected] • www.nmrestaurants.org inaccurate or missing information. Accounting and Southwest Restaurateur Beverages – Alcoholic Cleaning Ceilings Bookkeeping Services 9201 Montgomery NE Ste 602 and Walls Albuquerque NM 87111 Anheuser Busch (800) 432-0740 Koko Profit Center www.nmrestaurants.org Companies Servpro of Rio Rancho/ 9804 Kokopelli Dr NW Trade publication dedicated to the 1005 Congress Ave Ste 680 Sandoval Co. Albuquerque, NM 87114 restaurant industry in New Mexico. Austin TX 78701 282 S Camino Del Pueblo Ste 2E (505) 899-3838 News, information, events and (512) 236-9242 Bernalillo NM 87004 www.kokoprofitcenter.com services for restaurant professionals. www.anheuser-busch.com (505) 891-2345 Restaurant accounting and High pressure hood & vent cleaning. bookkeeping services to increase Alcohol Server National Distributing Co Flooring refinishing & restoration. profits, decrease taxes and manage 5920 Office Blvd NE HVAC cleaning, fire restoration, cash flows. Education Albuquerque NM 87109 flood mitigation & restoration. (800) 354-3526 Packouts,demos & rebuilds. NM Restaurant www.ndcweb.com Mold removal. Ricci and Company Full-line distributor of spirits, wine, 6200 Uptown Boulevard, Suite 400 Association beer, and mixers. Albuquerque NM 87110 9201 Montgomery NE Ste 602 Albuquerque NM 87111 Cleaning Equipment (505) 338-0805 Premier www.riccicpa.com (800) 432-0740 and Supplies Certified Public Accountants www.nmrestaurants.org Distributing Company Alcohol server certification and 4321 Yale NE ProClean Zlotnick, Laws ServSafe food safety education Albuquerque NM 87107 821 Rankin Road NE and training for managers and (505) 344-0287 and Sandoval CPAs Albuquerque NM 87107 employees. HIEF also administers (800) 454-5544 1 Calle Medico the ProStart Program for hospitality Santa Fe NM 87505 Southern Wine and ESS (costs less, does a better job). education for high school students Low temp and hot water dishwashers, (505) 982-3894 and we offer scholarships for those Spirits of NM CPA restaurant owner providing 1601 Commercial NE laundry and housekeeping products. pursuing a career in the hospitality Our products are manufactured tax and accounting services as industry. Albuquerque NM 87103 well as operations and profitability (505) 247-4186 for NM water conditions. 24 hour consulting. Purveyors of the finest wines and emergency service. Apparel and Uniforms spirits available in New Mexico. Dedicated to quality and service. Pure Force Advertising 11504 Palm Springs Ave. xltshirt Albuquerque NM 87111 Agenda, LLC 1010 Sawmill Rd NW Business Services/ (866) 444-7450 400 Gold Ave SW, 12th Floor Albuquerque NM 87104 Consultants www.pureforce1.com Albuquerque NM 87102 (505) 842-9256 A team of experts focused on (505) 888-5877 www.xltshirt.com ezFoodOrder bringing your business innovative, www.Agenda-Global.com Screen print, pins and patches, 5614 Alora Loop cost effective solutions. Offering low, embroidery. Casual restaurant Anchorage AK 99504 high temp dish machines, laundry attire and promotional products. 907-727-3556 and cleaning products to protect your Albuquerque www.myezfoodorder.com business and customers. Convention and Optimizes food purchasing Visitors Bureau Armored Car Services by ensuring operators receive 20 First Plaza Building NW Ste 601 best of market pricing on every Coffee, Tea, Cocoa Albuquerque NM 87102 Loomis line item of every order. (800) 733-9918 624 Industrial Ave NE Farmer Brothers www.itsatrip.org Albuquerque, NM 87107 New Mexico Commission Foodservice Maximize your exposure to profitable (505) 344-9444 5911 Office Blvd NE visitor and convention markets Armored car service plus a total safe for the Blind Albuquerque NM 87109 through partnership with ACVB, point solution for your cash handling 2200 Yale Blvd SE (800) 743-9018 needs. Albuquerque NM 87106-4212 Albuquerque's official destination (505) 841-8844 x211 Quality and service for your coffee marketing organization. The New Mexico Commission for the beverages since 1912. Supplier of Bakery Products Blind, Business Enterprise Program coffee, tea, chocolate, spices, soup KOAT establishes and maintains food base. 3801 Carlisle Blvd. NE K and B Company and vending services operated by Albuquerque NM 87107 109 S Arnold St qualified and trained legally blind Contractor (505) 884-6264 Gallup NM 87301 individuals. www.koat.com (505) 863-9347 Mick Rich Action 7 News - Bakers of Loretta's Products, Coverage You Can Count On New Mexico Tourism Contractors, Inc. distributors of Earth Grain breads 8401 Firestone Lane NE and Dolly Madison pastries. Department 491 Old Santa Fe Tr Albuquerque, NM 87113 Santa Fe NM 87501 (505) 823-9782 Beverage Supplies (505) 827-7400 www.mickrichcontractors.com NEW MEXICO We can build, renovate or refresh Corrales, NM 87048 your new or existing restaurant NuCO2 PNM/Alvarado anywhere in New Mexico. For rural 505-377-6074 7809 Harwood Ave NE www.rsvpnm.com Conference Center New Mexico we offer Albuquerque NM 87110 414 Silver SW “off site conventional construction”. WANT MORE BUTTS IN YOUR (505) 400-0657 Albuquerque NM 87102 SEATS? RSVP NM gets it done. www.nuco2.com (505) 241-4474 Direct mail 4 color postcard CO2 and Nitrogen Gas systems. advertising to qualified and targeted Customized economical solutions for Santa Fe Chamber upscale homeowners in NM. all restaurants and bars regardless of volume and size. of Commerce 8380 Cerrillos Rd Ste 302 Sign-A-Rama Santa Fe NM 87504 7200 Jefferson St NE Ste A Sandia Ice (505) 988-3279 Albuquerque NM 87109 7441 Pan American Fwy NE www.santafechamber.com (505) 797-3076 Albuquerque NM 87109 Santa Fe's premier business advocacy www.speedysign.com (505) 342-1326 organization. We are a full service sign company. Food-grade packaged ice for all From the smallest paper sign to occasions. Also have 300lb carving billboards - vehicle wraps/graphics, block available. banners, digital, vinyl & way finding. 2013 BUYERS GUIDE Credit Card Services and we offer scholarships for those variety of quality seafood products Sysco New Mexico pursuing a career in the hospitality from around the world. Marine 601 Comanche Rd NE Heartland Payment industry. Stewardship Council Chain Albuquerque NM 87107 of Custody Certified (505) 761-1200 Systems New Mexico State SF-C-1232. www.sysconm.com 8106 Prospect NE University – School of Delivering the highest quality products Albuquerque, NM 87110 Food Brokers at the most competitive prices, to help (505) 269-3961 Hotel, Restaurant and our customers succeed. www.heartlandpaymentsystems.com Tourism Management Revolutionize your business Box 30003, MSC 3HRTM Advantage Way Point operations and maximize your 2506 Washington NE US Foods Las Cruces NM 88003 3700 Prince St SE profitability with Full Course Business (575) 646-5995 Albuquerque NM 87110 Solutions Delivers an exclusively (505) 837-1976 Albuquerque NM 87105 endorsed suite of payment products. (800) 742-7598 www.usfoods.com These effective tools and resources Equipment Repair Synergy Enterprises empower you to reduce your Broadline foodservice distributor with nationwide and regional distribution. expenses, enhance your operations R & B Commercial Albuquerque and increase your profitability. 5500 San Mateo NE Ste 110 Service Albuquerque NM 87109 Gift Certificates 3110 Los Arboles Ave NE (505) 883-8226 Culinary Education Albuquerque NM 87107 www.isaonline.net and Gift Cards (505)889-4090 Sales and marketing company www.rbcommserv.com representing leading food Synergy World Inc. Hospitality Industry Refrigeration and commercial food manufacturers. 12625 High Bluff Dr Ste 208 Education Foundation equipment parts, service and repair. San Diego CA 92130 9201 Montgomery NE Ste 602 (858) 569-8842 Albuquerque NM 87111 Food Safety Education www.synergyworld.com (800) 432-0740 Equipment Sales In business since 1995 and www.nmrestaurants.org and Service NM Restaurant specializes in gift card and loyalty Alcohol server certification and Association card processing. ServSafe food safety education Standard 9201 Montgomery NE Ste 602 and training for managers and Albuquerque NM 87111 Health Insurance employees. HIEF also administers Restaurant Supply (800) 432-0740 the ProStart Program for hospitality 2405 Candelaria NE www.nmrestaurants.org Linton and Associates education for high school students Albuquerque NM 87107 Alcohol server certification and and we offer scholarships for those (505) 341-1054 1204 Central Ave SW ServSafe food safety education Albuquerque NM 87102 pursuing a career in the hospitality Sales/Service of cooking equipment, and training for managers and industry. refrigeration, storage, kitchen (505) 247-1530 supplies, tabletop, janitorial, paper employees. HIEF also administers www.lintonandassociates.com products,ice machine leasing. the ProStart Program for hospitality Offering a complete suite of Santa Fe Culinary education for high school students employee insurance benefits, each Academy and we offer scholarships for those customized to meet your needs along 112 W San Francisco St Ste 300 Exhaust Service pursuing a career in the hospitality with the service you deserve. industry. Santa Fe NM 87501 LOYALTY (505) 983-7445 MEMBER Blast Masters Insurance www.santafeculinaryacademy.com 4103 Franklin Rd SW Foodservice A new organization that offers a one Los Lunas NM 87031 year Professional Culinary Program, (800) 665-7391 Distributors Brown and Brown community based classes, a student www.blastmastersinc.com Insurance restaurant and event space. Kitchen exhaust cleaning service. Ben E Keith Foods 5200 Eubank Blvd NE Suite C3 3205 Broadway SE Albuquerque NM 87154 Financial Planning Albuquerque NM 87105 (505) 857-2136 Cutlery (800) 675-2949 www.bbnm.com and Services www.benekeith.com Insurance and risk management Knife Guys Cutlery Full line foodservice distributor. services. AAA New Mexico Quality products include produce, Service, The LOYALTY dairy, frozen foods, fresh and frozen MEMBER 320 Roehl Rd NW 10501 Montgomery Blvd NE First Santa Fe Albuquerque NM 87111 meats, dry grocery, beverage, Insurance Services Inc Los Ranchos nonfood and chemicals de Albuquerque NM 87107 (877) 222-1020 • www.aaa.com 7620 Jefferson NE (505) 897-9911 NMRA members can join AAA New Albuquerque NM 87109 We professionally grind cutlery with Mexico for $20.00 off first year La Montanita Co-op (505) 798-5850 our traditional grinding process and membership. Enjoy services such as Distribution Center www.fnb-nm.com accommodate the specific needs and roadside assistance, insurance and 901 Menaul Blvd NE Offers both personal and commercial preferences of every customer. By financial products, and travel benefits Albuquerque NM 87107 insurance services to cover all of your customizing knives to the customers (505) 217-2010 insurance needs. preference, we are able to please the On Deck Natural/local foods distributor. most discriminating of clients. Small Business Loans Free Market Insurance 1400 Broadway, 25th floor Labatt Food Service Agency New York, NY 10018 221 Airport Rd NW 6200 San Mateo Blvd #120 Dairy Products (888) 701-4390 Albuquerque NM 87121 Albuquerque, NM 87109 www.ondeckcapital.com (505) 831-1411 (505) 881-2645 Creamland Dairies Provides restaurants with the www.labattfood.com Commercial insurance for the 10 Indian School Rd NW financing they need to purchase Full line distributor. USDA restaurant industry. Albuquerque NM 87102 equipment, hire new employees or meat and FDA fresh seafood (505) 247-0721 launch a new marketing campaign. processing facilities onsite. HUB Southwest www.creamland.com With fast decisions, quick funding 7770 Jefferson NE Suite 101 and competitive rates - On Deck Quality Foods Albuquerque NM 87109 Education and Training should be your first stop for financing. 500 Broadway SE (505) 992-1855 Ask about our preferred rates for Albuquerque NM 87102 www.hubinternational.com NMRA members. Hospitality Industry (505) 884-9050 Insurance, Risk Management and New Mexican food distributor. Wealth Management Services. Education Foundation Fish and Seafood 9201 Montgomery NE Ste 602 Albuquerque NM 87111 Shamrock Foods Leavell Insurance (800) 432-0740 Seattle Fish 2 Shamrock Way NW PO Box 848 www.nmrestaurants.org Company of NM Albuquerque NM 87120 Hobbs NM 88241 Alcohol server certification and 2500 Comanche NE (505) 345-4488 (575) 393-2550 ServSafe food safety education Albuquerque NM 87107 www.shamrockfoods.com www.leavellinsurance.com and training for managers and (505) 888-6969 ext. 210 The leading broadline foodservice Workers compensation, liability employees. HIEF also administers www.seattlefishnm.com distributor in the Southwest. and property insurance at the most the ProStart Program for hospitality Fine Fish and Seafood for 25 years. competitive rates for restaurants and education for high school students Serving the Southwest with the largest food service.

2013 BUYERS GUIDE LOYALTY Letcher, Golden Manufacturers CliffDweller MEMBER The Payroll Company and Associates Productions LLC 10433 Montgomery Parkway Loop NE 1901 W Main and Processors 3791 Southern Blvd SE Suite 101 Albuquerque NM 87111 Artesia NM 88210 Rio Rancho, NM 87124 505-944-0105 (575) 746-2793 Cervantes (505) 891-7401 www.yourpayrollco.com www.letchergolden.com Agribusiness www.cliffdwellerdigital.com Payroll processing & Insurance, Property and 9926 S Hwy 478 Website development, maintenance human resource consulting Casualty, Workers Compt. Vado NM 88072 & social media. Search engine (575) 233-3429 optimization, online marketing Pest Control Wells Fargo Insurance Agricultural service. 320 Osuna Rd NE Ste G1 Pirate Pest Control Albuquerque NM 87107 Marketing Strategies CoverBoom 1380 Rio Rancho Blvd SE Suite 223 (505) 262-2621 317 Commercial St. NE, #300 Rio Rancho NM 87124 Albuquerque, NM 87102 (505) 514-7694 Legal Services (800) 940-0451 www.myspace.com/piratepestcontrol505 www.coverboom.com "Make your bugs walk the plank". Extend your restaurant brand online Ross B Perkal, Attorney NEW MEXICO Impact-driven services that solve pest Corrales, NM 87048 with a beautiful, effective website, problems. 708 Marquette NW and online marketing tools that Albuquerque NM 87102 505-377-6074 www.rsvpnm.com expand your reach and save time (505) 797-4000 and money! Photography Corporate, real estate and WE HELP PUT BUTTS in YOUR SEATS! business legal services. Grow your customer base with our proven "Direct mail to the upscale" program and Fishbowl Castillo Images our Customized online Marketing Services. 44 Canal Center Plaza Suite 500 7820 Enchanted Hills Blvd Suite 196 Linen and Laundry Alexandria VA 22314 Rio Rancho NM 87144 (800) 836-2818 x 205 (505) 796-6008 AMERIPRIDE Meats www.fishbowl.com www.castilloimages.com 517 1st St The leader in permission-based email Ft Sumner Processing marketing for the restaurant industry, Albuquerque NM 87102 26450 US Hwy 60 515 N Virginia Ave providing services to over 21,500 Plumbing Ft Sumner NM 88119 restaurant locations. Roswell, NM 88201 (575) 355-2004 (505) 247-2234 Armstrong Services We custom slaughter and process 2409 Princeton NE www.ameripride.com beeves, hogs, lambs, goats, ratites Front Flip 10851 Mastin Blvd. Suite 100 Albuquerque NM 87107 A premier hospitality, health care and and wild game. Grass-fed lamb, (505) 345-6390 industrial linen & uniform provider. retail meat cuts. Overland Park KS 66210 (913) 730-1838 Full service plumbing and electrical Providing Quality Linens and Superior company specializing in all types of Service since 1889. www.frontflip.com Music Licensing Our mobile customer engagement commercial service work since 1980. and loyalty platform helps businesses Emergency service 7 days/week, 24 Delta Uniform BMI engage with their customers through hours/day. and Linen 10 Music Square E fun in-store experiences and targeted LOYALTY 1617 Candelaria NE Nashville TN 37203 mobile outreach. MEMBER Roto Rooter Albuquerque NM 87107 (800) 925-8451 Plumbing Service (505) 345-0991 www.bmi.com 731 Rankin Rd NE Locally owned and operated uniform A non-profit-making organization, Albuquerque NM 87107 linen service company. serves as a liaison between (505) 299-6464 songwriters and businesses by Provides plumbing and drain service Mission Linen Supply providing copyright clearance and NEW MEXICO 24/7, 365 days. From emergency 4315 Hawkins NE royalty distribution services for Corrales, NM 87048 2 hour response time to main Albuquerque NM 87109 approximately 6.5 million affiliated 505-377-6074 programs. (505) 344-4838 musical works. www.rsvpnm.com www.missionlinen.com Give us an hour, we'll give you Provider of choice for linens, uniforms a year's worth of custom online Point of Sale Systems and related products and services to New Mexico marketing. We help drive more traffic the foodservice industry since 1930. Made Products to your website and into your door. Cash Register Systems Also at 1552 Center Dr, Santa Fe 6011 Constitution Ave NE (505-438-6262) Bueno Foods Albuquerque NM 87110 2001 Fourth St NW Payroll Services (505) 265-5979 Albuquerque NM 87102 www.crsabqnm.com Liquor Licensing (800) 888-7336 Heartland Payment Point of sale systems for restaurants. www.buenofoods.com Systems New Mexico Liquor Manufacturer of delicious, 8106 Prospect NE Harbor Touch Licenses, LLC authentic Mexican food Albuquerque, NM 87110 2202 N. Irving Street (505) 269-3961 Allentown PA 18109 1801 Lomas Blvd. NW (800) 201-0461 x242 Albuquerque NM 87104 New Mexico Department www.heartlandpaymentsystems.com of Agriculture Revolutionize your business operations www.harbortouch.com (505) 980-5614 Provides an unparalleled "free" full www.newmexico-liquorlicense.com PO Box 30005 MSC 5600 and maximize your profitability with Las Cruces NM 88003 Full Course Business Solutions Delivers featured point of sale system with Liquor license brokerage, no upfront costs plus a full range of consulting and general services. (575) 646-4929 an exclusively e ndorsed suite of Promote New Mexico food products payment products. These effective credit card processing. through processors, suppliers and all tools and resources empower you Livestock foodservice operations. to reduce your expenses, enhance Point of Sale USA your operations and increase your 1000 Cordova Place #516 McKenzie Land and Valencia Flour Mill profitability. Santa Fe NM 87505 74 Mill Road 1-888-243-3831 Livestock www.posusa.com HC 61 Box 57 Jarales NM 87023 Payday, Inc. (505) 864-0305 5011 Indian School NE Cost effective, state of the art, iPad Point of Encino NM 88321 Sale system. Certified POSLavu distributor (575) 472-5109 Fully licensed manufacturer of top Albuquerque NM 87110 quality, traditional tasting, just-add- (505) 255-5433 serving all of New Mexico.

water sopaipillas and fry bread mixes www.PaydayInc.com LOYALTY Roswell Livestock for restaurants. Custom mixes with Affordable, customized, payroll MEMBER Retail Data Systems Auction Sales and R&D capability. processing because you don't have 8804 Washington Street NE Suite A Trucking time. Simple solutions for tip and tax Albuquerque NM 87113 900 N Garden Online and E-Mail compliance, employee time tracking, (505) 341-9091 Roswell NM 88201 human resources, employee benefits www.rdspos.com (575) 622-5580 Marketing and more. A New Mexico company We represent the Aloha POS system Livestock auction and in business since 1985. in the Albuquerque & Santa Fe NM restaurant company. communities. We help your restaurant be more profitable!

2013 BUYERS GUIDE Promotional Products Distilled Spirits Council of the US Utilities 3808 Merriman Dr Achievement Gallery Plano TX 75074 Seminole Energy Services (972) 578-1635 842 S Camino del Pueblo #A 4421 McLeod NE Suite D www.distilledspirits.org Albuquerque NM 87109 Bernalillo NM 87004 Trade association representing producers and (505) 563-4259 (505) 881-4625 marketers of distilled spirits sold in United States www.achievementgallery.com www.seminoleenergy.cotm Promotional Products, Giveaway Items, Custom Engraving Marketer of discounted natural gas to PNM Awards, Name Tags, Custom Framing. customers. Providing discounted, flexible natural Edgewood Chamber of Commerce gas pricing and contracts, exceptional service and PO Box 457 natural gas savings. Publications Edgewood NM 87015 (505) 286-2577 Albuquerque Business First www.edgewoodchambernm.com Waste Disposal 116 Central Ave SW Ste 202 To improve the climate for business development Albuquerque NM 87102 while strive to enhance the area's quality of life. (505) 343-8318 Southwest Envirotec www.bizjournals.com/albuquerque 4755 Del Rey Blvd Greater Albuquerque Innkeepers Las Cruces NM 88012 Association (575) 382-9596 Local iQ PO Box 14757 907 3rd St. Albuquerque NM 87191 Albuquerque NM 87102 (505) 550-6118 Water Conditioning (505) 247-1343 www.local-iQ.com Universal Water Systems Free bi-weekly culture magazine with a heavy focus on the Moriarty Chamber of Commerce PO Box 96 8532 Paseo Alameda NE New Mexico dining scene, chefs, mixologists, wine, beer Albuquerque NM 87113 recipes and restaurants. Moriarty NM 87035 (505) 832-4087 (505) 881-2142 www.moriartychamber.com Water purification systems for restaurants. Southwest Restaurateur Enhancing and promoting business We service all makes and models. We have been 9201 Montgomery NE Ste 602 in the Moriarty/Estancia Valley area. perfecting the water for business for over 20 years! Albuquerque NM 87111 (800) 432-0740 www.nmrestaurants.org New Mexico Beef Council Workers Compensation Trade publication dedicated to the restaurant 1209 Mountain Rd Pl NE Ste C Insurance industry in New Mexico. News, information, Albuquerque NM 87110 events and services for restaurant professionals. (505) 841-9407 [email protected] Food Industry "Beef, it's what's for dinner." Self Insurance Fund Real Estate PO Box 14710 New Mexico Lodging Association Albuquerque NM 87191 LOYALTY (800) 288-0893 MEMBER PO Box 2088 David N. Fite www.fisif.com 2001 Mountain Rd. NW Santa Fe NM 87504 (505) 983-4554 You do have a choice! Workers compensation Albuquerque NM 87104 insurance for the food industry. Competitive rates, (505) 217-9526 Association to promote the lodging industry in the state. dividends and tight claims control. Be a member, www.reanm.com not a number. Have a question about restaurants, real estate sales, leasing or liquor licensing? Contact “The Restaurant Ski New Mexico Specialist” today. PO Box 90037 Hunton Insurance Albuquerque NM 87199 2708 1/2 N Main St Suite 7 (505) 858-2422 Roswell NM 88201 Trade Associations www.skinewmexico.com (575) 622-1227 Non-profit trade association that promotes skiing www.huntoninsurance.com Independent insurance agency Albuquerque Hispano Chamber and snowboarding in New Mexico. of Commerce 1309 4th Street SW Tourism Association of NM Other Albuquerque NM 87102 6121 Indian School NE Ste 216 (505) 842-9003 Albuquerque NM 87110 Jardin de los Ninos www.ahcnm.org (505) 345-5553 1300 El Paseo PMB 272 www.tanm.org Las Cruces NM 88001 A non-profit organization of over 300 tourism- (575) 522-2111 related businesses, organizations and individuals with goals of improving New Mexico's tourism industry through leadership, education, Joy Junction communication and cost-saving benefit programs. 4500 2nd St SW Albuquerque NM 87105 (505) 877-6967 www.joyjunction.org New Mexico's largest emergency homeless shelter.

Tresco, Inc. Download the 4500 2nd St SW 1800 Copper Loop, Bldg 1 Las Cruces NM 88005 NMRA App Today! (575) 528-2200 www.trescoinc.com Here’s what you’ll ﬁ nd Military Dining Facility at WSMR and on the NMRA app: Cafeteria at HELSTF.

Register for alcohol server certiﬁ cation courses Access important legislative news Sign up for our e-newsletter Contact a member of our staff PLEASE NOTE: While every attempt has been made to verify these listings, information does change. NMRA is not responsible for inaccurate App Designed for NMRA by or missing information.

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2013 BUYERS GUIDE Nmra Annual Sponsors These businesses have made a commitment to support the restaurant industry in New Mexico with their sponsorship of the New Mexico Restaurant Association. Please consider these companies first when making purchasing decisions for your business. PLATINUM SPONSORS

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SOUTHWEST RESTAURATEUR 2ND Quarter 2013 21 EDUCATION & TRAINING CALENDAR June, 2013 July, 2013 Sat, 1 Alcohol Server Certification Albuquerque, 10 am - 3 pm Mon, 1 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Mon, 3 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Wed, 3 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Wed, 5 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Sat, 6 Alcohol Server Certification Albuquerque, 10 am - 3 pm Thu, 6 Alcohol Server Certification Albuquerque, 10 am - 3 pm Mon, 8 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Sat, 8 Alcohol Server Certification Albuquerque, 10 am - 3 pm Tue, 9 Alcohol Server Certification Taos, 9 am - 2 pm Mon, 10 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Wed, 10 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Tue, 11 Alcohol Server Certification Taos, 9 am - 2 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Wed, 12 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Farmington, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Thu, 11 Alcohol Server Certification Albuquerque, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pm Sat, 13 Alcohol Server Certification Albuquerque, 10 am - 3 pm Thu, 13 Alcohol Server Certification Albuquerque, 10 am - 3 pm Mon, 15 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Thu, 13 ServSafe® Certification Alcohol Server Certification Roswell, 5 pm - 10 pm MANAGER Course RUIDOSO, 8 am - 5 pm Tue, 16 ServSafe® Certification Sat, 15 Alcohol Server Certification Albuquerque, 10 am - 3 pm MANAGER Course Albuquerque, 8 am - 5 pm Mon, 17 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Wed, 17 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Roswell, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Tue, 18 ServSafe® Certification Thu, 18 Alcohol Server Certification Albuquerque, 10 am - 3 pm MANAGER Course Albuquerque, 8 am - 5 pm Sat, 20 Alcohol Server Certification Albuquerque, 10 am - 3 pm Wed, 19 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Mon, 22 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Tue, 23 Alcohol Server Certification Taos, 9 am - 2 pm Thu, 20 Alcohol Server Certification Albuquerque, 10 am - 3 pm Wed, 24 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Sat, 22 Alcohol Server Certification Albuquerque, 10 am - 3 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Mon, 24 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Alcohol Server Certification Farmington, 5 pm - 10 pm Tue, 25 ServSafe® Certification Thu, 25 Alcohol Server Certification Albuquerque, 10 am - 3 pm EMPLOYEE Course Albuquerque, 2 pm - 5 pm Sat, 27 Alcohol Server Certification Albuquerque, 10 am - 3 pm Tue, 25 Alcohol Server Certification Taos, 9 am - 2 pm Mon, 29 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Wed, 26 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Wed, 31 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pm Thu, 27 Alcohol Server Certification Albuquerque, 10 am - 3 pm Visit our website (www.nmrestaurants.org) to pre-register for a $5 off coupon and to confirm class date, time and location. Sat, 29 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Special NMRA member benefit. NMRA offers great member pricing for Alcohol Server Certification and Food Safety Certification. Alcohol Server classes only $20 (in Albuquerque, $25 out of Albuquerque) for NMRA members and manager-level food safety certification is only $125 for NMRA members. ALCOHOL SERVER CERTIFICATION COURSES OFFERED STATEWIDE Albuquerque - Classes held at the New Mexico Restaurant Association Classroom Course meets the mandatory requirement for certification for anyone selling or Farmington - Classes held at Courtyard by Marriott serving alcohol in NM. Classes are offered in Albuquerque, Santa Fe, Farmington Roswell - All Classes held at the Best Western Sally Port Inn and Roswell. Pre-registration not required. Santa Fe - Classes held at Courtyard by Marriott, The Lodge, and Hyatt Place Member Class Fee - $20 in Albuquerque metro area, $25 outside of Albuquerque Taos - Classes held at Don Fernando and Quality Inn Non-Member Class Fee - $25 in Albuquerque metro area, $30 outside of Albuquerque NEW MEXICO Sept., 2013 RESTAURANT June, 2013 July, 2013 16 Father’s Day 4 Independence Day Holiday 23 Hospitality Industry Awards ASSOCIATION NMRA Office Closed calendar

ServSafe® Certification - food safety education for managers and employees. Uses nationally certified ServSafe® curriculum. All classes held at the NMRA Classroom, 9201 Montgomery NE, Suite 602, Albuquerque. Pre-registration IS required and is available online at www.nmrestaurants.org or by calling NMRA at 505/343-9848 or 800/432-0740. Spanish and private classes held occasionally. Call Victoria Sanchez Martinez at 800-432-0740 for more information.

NOTE: Schedule subject to change. Check our website at www.nmrestaurants.org for most current schedule. ServSafe® is a registered trademark of the National Restaurant Association Educational Foundation.

22 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 BITS AND PIECES NEW LAWS Firearms Signs - As of July 1, 2013 BERNALILLO COUNTY TO SEE FOR ALCOHOL SERVICE AGD will require that one of two posters MINIMUM WAGE INCREASE be posted on your licensed premises. Alcohol and Gaming has issued a The first sign prohibits firearms of any As expected, the Bernalillo County new memo outlining the new rules kind, whether open carry or concealed, Commission voted to approve an for Sunday Sales, Alcohol Server on the licensed premises and must be ordinance that would raise the Training and Frequency and more. posted on all licensed premises that minimum wage from $7.50 per hour The complete memo can be found are licensed to sell beer, wine or spirits to $8.50 per hour. The minimum wage on our website resources page for on-premises consumption AND will increase by $.50 to $8.00 an hour on (www.nmrestaurants.org any establishment that has elected to July 1, 2013 and another $.50 to $8.50 /displaycommon. prohibit firearms of any kind whether an hour on January 1, 2014. Then it will cfm?an=1&subarticlenbr=123). open or concealed, on its licensed increase annually based on inflation Here are the highlights. premises. The second sign prohibits with no correction for a recession. The open carry of firearms, but informs the tipped wage remains at $2.13. We will SB 154 - Sunday Sales before Noon public of the concealed carry exception. send more details on the regulations as [effective June 14, 2013]: Allows The second sign is required to be posted they are implemented. alcohol to be served by the drink for on all licensed premises that do not fall on premises consumption beginning BOBBY LEE LAWRENCE into the category described previously at 11:00 a.m. on Sundays, but only in WINE ACADEMY NOW OPEN in this paragraph. local option districts that have voted to approve Sunday sales by the drink. ARE YOU NM TRUE New Mexico State University hosted Package sales still begin at noon on a grand opening for the Bobby Lee Sundays. This summer the NM Tourism Lawrence Academy of Wine Saturday, Department will be asking travelers April 20. The facility is part of the SB 259 - Increased Server Training “Are You New Mexico True?” and university’s School of Hotel, Restaurant Frequency/Decreased Criminal offering a $5000 prize to one of the best and Tourism Management. Penalty [effective June 14, 2013]: answers. The department is requesting The Bobby Lee Lawrence Academy Increases the frequency of alcohol support in gathering these New Mexico of Wine is a beverage management server training from 5 years to 3 years. True Stories from industry partners. laboratory completed late last year Decreases the criminal penalty for The winners will earn a spot in the inside NMSU’s Gerald Thomas Hall. selling alcohol to a minor from a 4th New Mexico True Insiders Guide either Lawrence, known throughout the degree felony to a misdemeanor for the online or in the 600,000 printed copies. first offense – each subsequent offense area as the “Southwest Wine Guy,” remains a 4th degree felony. They have a variety of materials to help passed away in 2010. Marion Lawrence get the word out about the contest, established the academy with a $250,000 Approved Server Training - many and to encourage travelers to submit gift to the university. servers have participated or are their True Stories and they need your “This facility expands our ability to participating in an on-line server help distributing and displaying these offer more wine education courses in training course called Seller Server that promotional materials. The benefit is the future,” said Janet Green, head of is NOT an approved server training that contestants will be submitting NMSU’s School of Hotel, Restaurant provider under New Mexico law. stories and photos of their NM and Tourism Management. “More than Please warn any current or future travels which ideally will include anyone, students will get the most use employees not to take the server your business. It’s free publicity. out of the academy as part of their training available at www.sellerserver. The promotional materials are just the courses of study.” com for the purpose of getting a New start. You are also encouraged to create Mexico server permit. NMRA offers “NM True” experiences by naming a NEW I-9 FORM EFFECTIVE MAY 7 the only training for the industry by special item (ie. NM True Burrito) or the industry. give a free item to anyone mentioning The grace period for incorporating you in their story or enter your own Duplicate Permits - As of May the newly revised I-9 Employment NM True story. If you need more info, Eligibility Verification forms into 1, 2013 AGD no longer accepts the e-mail or call either Dan or Noah at: alcohol server permit duplicate request the hiring process is ended. U.S. Citizenship and Immigration Services form via mail without a $10 money [email protected] said employers could use either the old order or cashier’s check AND a copy 505-231-2368 and revised versions until May 7. After of the server’s government issued, [email protected] that, the revised forms must be used. valid picture ID. 505-239-6629 Employers who do not use the revised form for employees hired on or after May 8 may be subject to penalties.

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 23 BEK_May2013_Steven.pdf 1 4/26/13 2:57 PM

“TRUE” TO NEW MEXICO Part of the delivery fleet for Ben E. Keith’s new Transportation Manager Steven Mesa has an updated look on the food distributor’s 36-foot trailer. The company recently partnered with the New Mexico Tourism Department in wrapping the trailer with a scenic mountain vista, part of the department’s “New Mexico True” campaign.

“Our customers love the new design on the trailer,” said Mesa. “When we’re making a delivery, some customers say it attracts business to them because people are excited about the campaign.”

Mesa has been with Ben E. Keith for nine years, starting as a night selector. After several promotions, he now oversees our professional driving force and the fleet of trucks, including the first “New Mexico True” unit.

CMY

Thanks to Steven and every Ben E. Keith employee who goes above and beyond to serve our customers across New Mexico with on-time deliveries, customer service and fresh ideas.

It’s always your choice. Thank you for choosing Ben E. Keith, where quality and service set the standards. We’d love to provide exceptional Ben E. Keith service for you. We look forward to your call.