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Restaurateur A NM Restaurant Association Publication • Volume 13, Issue II 2nd Quarter 2013 Southwestrestaurateur SOUTHWEST RESTAURATEUR 2ND Quarter 2013 1 Endorsed visit our website at WWW.NMRESTAURANTS.ORG programs Money Saving Programs Exclusively for NMRA Members Linton Logo Horizontal.pdf 1 1/10/12 10:15 AM C M Y CM MY CY CMY Health AND BUSINESS INSURANCE K ACCOUNTING SERVICES Affordable Coverage, Many Options Free consultation for members Linton and Associates Zlotnick, Laws and Sandoval, PC Solutions for property and casualty insurance, as well as individual and group We know restaurant accounting! Over 30 years experience. David Zlotnick health and wellness plans for NM employers. Get a quote or policy analysis by (505) 982-3894 calling 505-247-1530. www.lintonandassociates.com STATEWIDE ALCOHOL SERVER CERTIFICATION MUSIC LICENSING 30% off alcohol server certification courses 20% off music licensing services New Mexico Restaurant Association BMI Providing weekly classes STATEWIDE. See Education & Training Calendar for Music licensing services for those establishments playing music in-house. schedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740 Jessica Frost (615) 401-2873 [email protected] www.bmi.com Credit and Debit Card Processing and Payroll Services NATURAL GAS PROVIDERS Association pricing for processing services 10% to 20% off natural gas pricing Revolutionize your business operations — and maximize your profitability — with Full Course Business SolutionsSM. Full Course delivers an exclusively endorsed suite of Seminole Energy Services payment products including card processing, gift marketing, tip management and Discounted Natural Gas Providers, Local and Wholly American Owned, Equal Reliability, check management services . To learn more about Full Course, visit http://www. Superior Personal Service, Natural Gas Savings. Anthony Apodaca (505) 563-4259 • heartlandpaymentsystems.com/gofullcourse/solutions.aspx?state=NM. [email protected] ONLINE AND E-MAIL MARkETING SERVICES 10% discount on e-mail marketing services NATIONAL REPRESENTATION Fishbowl National Restaurant Association The leading provider of e-mail and loyalty marketing solutions to the restaurant indus- Every regular member of NMRA is also an automatic try. Let us create a turnkey solution to your marketing needs. member of NRA. Education, training, advice and more. (800) 836-2818 x205 www.fishbowl.com www.restaurant.org FOOD SAFETY TRAINING 30% off food safety education for WORkERS’ COMP INSURANCE managers and employees Association created and admininstered program See Education and Training Calendar for schedule ServSafe® Training Food Industry Self Insurance Fund Nationally accredited food safety training for managers, owners and employees. Claims control, low rates and friendly service. We know your business! Victoria Sanchez Martinez (505) 343-9848 (505) 298-9095 or (800) 288-0893 OTHER MEMBERSHIP BENEFITS • Annual educational retreats • Listing on leading New Mexico restaurant website • Training and consulting services NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider. SOUTHWEST RESTAURATEUR 2nd Quarter 2013 3 President's perspective executive forum Hello Everyone! I hope that you have survived the Crisis, winter doldrums and are gearing up for a wonderful spring and summer time. For many of us, we are about to enter our busy season and we need What to think about new marketing and promotion ideas to remain profitable. I believe that before looking at new Crisis? marketing and promotion ideas, we Randy Kenna need to look at our own operations. Director of Operations for “Cheer up – things are getting Carol Wight We need to look at all processes Rudy’s “Country Store” and the way we do business and worse!” This phrase is from an Chief Executive Officer and Bar-B-Q make sure that our operations are advisor to Margaret Thatcher when things looked bleak in as streamlined and efficient as possible. the “winter of discontent” in the United Kingdom (circa Restaurateurs are the best at adapting and changing our ways to survive. Also, besides the wonderful product you may produce, all of 1978-79). The unions had a stranglehold on the economy of us, due to the current economic situation, must concentrate, improve England, shutting down everything from garbage collection on and provide great customer service. This is a challenge considering to grave digging. The government was trying to hold down our skyrocketing labor costs. However, you must remember, no an inflation rate of 26% with public sector laws controlling matter how good your product is, the customer will not return if your customer service is poor. everything from prices to pay increases. None of the socialist government policies were working. As far as new marketing and promotion ideas, you should look at the NMRA and the wonderful loyalty and endorsed programs that Carol This scenario reminds me of New Mexico’s current situation. and the staff have compiled. Please contact the staff at the NMRA and use the Southwest Restaurateur magazine to see what programs are I guess I feel some sort of relief that it can’t get much worse. available and which programs will be the most beneficial to you. These That we can’t be placed further at the bottom of any more programs are effective and beneficial for everyone, but I truly believe lists. My hope is that we have hit bottom and will not that they can be most beneficial to those of you that are independent operators. This is another way for you to maximize your membership continue to slide deeper. Cheer up! in the NMRA. My recent trip to Washington DC was less than encouraging. Best regards, We talked to our elected officials, or in most cases their Randy Kenna President NMRA assistants, about the healthcare situation and our inability to raise prices enough to cover the costs of insuring our employees. They didn’t want to deal with the real, common- sense solutions we were offering them to deflect this horrible calamity we are about to experience when the healthcare law goes into full effect. Cheer up! I am accused of being Chicken Little (the sky is falling) about issues affecting our industry, but I am actually the canary in the coalmine (providing advanced warning of danger). When you hear from me that the business climate is bad and getting worse, it’s time to stop and listen. My members are the small local businesses that are hurt every time someone wants to control the corporate big wigs on Wall Street. We are Main Street. Just look, there are more restaurants than any other business on Main Street and most are owned locally. You do not hurt Wall Street with your ill-advised social control systems, you hurt locally owned businesses on Main Street. Cheer up! 4 SOUTHWEST RESTAURATEUR 2ND Quarter 2013 i ns i de 2 nd Q uarter 2 0 1 3 C ontents Southwestrestaurateur DEPARTMENTS: NRA News . 6 eXeCUTIVE oFFiCERS NM Public Affairs Update . 8 New Members . 11 randy Kenna President Health Dept . FYI . 14 Rudy’s Country Store and BBQ Member Loyalty PRogRAM . .16 2013 bUYERS gUIDE . 17-20 Marie Coleman Chris Christy Chairman Secretary Annual Sponsors . 21 Church Street Café Black Mesa Coffee Company Education and Training Calendar . .22 Calendar of Events . .22 Gary Wiles bill Focke Treasurer Associate Vice President bits and Pieces… . .23 Carl’s Jr. Shamrock Foods BOARD oF DIRECTORS FEATURES: Albuquerque Johnny Riley PortAles Top 10 Marketing Strategies . 11 Gene Baca Bowlin Travel Co. Mark Vigil Bueno Foods Mark’s Restaurant Catering Member Profile: Santa Fe Culinary Academy . 12 John Szurek Vines Italian Restaurant NRA Educational Foundation Honors Steve Paternoster . 13 Dan Buser US Foods ProClean red river Albuquerque Updates Health Inspection Forms . 14 Gary Wiles Paula Richey Chris Christy Carl’s Jr. Mountain Treasures Bistro/Gallery Celebrity Chef Chauhan Visits Albuquerque . 14 Black Mesa Coffee Co. Las CruCes SantA Fe NM ProStart Students in Invitational . 15 Marie Coleman Janet Green, Ex-Officio Monique Jacobson, Ex-Officio Church Street Cafe NM State University Secretary of Tourism Bob Daws Ed Linderman Al Lucero National Distributing Company Village Inn/Applebee’s Grill and Bar Maria’s New Mexican Kitchen ADVERTISERS INDEX: Bill Focke Ashley Springer Fernando Olea ben E Keith Foods . back Cover Shamrock Foods De la Vega’s Pecan Grill Bert’s La Taqueria/ and Brewery Bert’s Burger Bowl FISIF . .10 Pat Hafner Outback Steakhouse MesillA Heartland Payment Systems . 15 Jerry Harrell La Montañita . 7 Todd Hickam Double Eagle Ben E Keith Foods NMRA Mobile App . 20. Tom Hutchinson Randy Kenna La Posta Shamrock . 9 Rudy’s Country Store and BBQ Sysco . 2 Universal Water System . 13 HonorArY MeMbers Valencia Flour Mill . .10 Zlotnick, Laws and Sandoval . 4 Chris Bryant Lou McLeod, Emeritus Juergen Peters, Emeritus Kathy Diaz Tom Martin Sharon Richards, Emeritus Joan Duran Mike Maxwell Tom Willis This publication is intended to provide accurate and authoritative information
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