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, VoltJ'me 48 , . 1,1 'f4€>. '8 ~
December, 1966
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I I , , I \ i --,DECEMBER, 1966 -
Ibl' Macaroni Journal
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HOLIDAY HANDICRAFT
ACARONI a. craft material i. an M old Idea. Girl ScoulJ have used alphabets on plaque.. Women'. Club. have made treasure cheat. and omoment•. Handl· cratte" of all. 0ie. have Iinma maca· roni bead. and made lewg8wI of every lort with the wide variety of macaroni . Iul and shopes avoUable in every market. Many yean D,O A. Zereg8 &: Sonl while ,UII In Brooklyn were colorinl and Itrinalna: macaroni bead. for a brllk export bUllneu to the Conlo. Then, Western Olobe of Lol Anaele. W8I .elUn. macaroni product. to Arizona Indian. for craft malerM. The Skinner Macaroni Company of Omaha has pro moted the Idea of macaroni .1 cntt material. for kid. kept Indoor'll durin. dreary winter weather. Porter· Scar· pelllln Portland, Orelon, haa a booklet on "Macaroni Sculpture." Ideal Maca roni Company In Cleveland haa run holiday conteltl for awards for In,eni4 ous decorations. Delmonico Foods of Loulavl1le, Kentucky, had a Deck + A peated thl. year. Rit II makin, avail· Then a Macaroni Bird 'n'·Box il n· + Roni promotion Isst year. The ide. able bannen and .heU·talken and Justrated along with Inltruetlons on has been plu,&cd by Betty Crocker, leeks active coo~ration of macaroni how to make It. So are Swlnllng An,fl Coca Col., and house organs atl over 8rml in promotIn, the Idea. moblles, a Macarilly wreath, tree ami' the country. tum._ menu (Jolly Elephant, Blue Anlr~ The Inltructlonal sheet haa thl. to Gln,erbread HOUle), and holiday set· N.c.A·!Utty l ay: tina ••uch al candle holden and n i p' Last year Rlt Tint &: Dye., BClt "Okay, 10 the Chinese invented it. kin rlnls. Foods Dlvilion of Com ProdUctl Sales the Itallanl mode it famous, you love Cbriatmu Wreath Company, promoted a Moc4A4R1tty It . . . but who dyed itT Rill Rlt went To makf'l the Chrlttma, wreath pi e Campal,n. Do-it·your self Ideal for wild with linlY colon, then IUpped In lured on this month'l front cover. fol· hoUday decoration. were Rnt to food oodlel of noodle.. acads of Ipaahettl low these Ilmple direction.: editOR, radio commentatoR, television and moundl of macaroni to make the I, Out of reaular cornlaated csnt· demonl trators al back·up publicity for cralie.t. but motl fabulous Chril tmu board, or other .Imllar materiol, cut in'l tore promotion. In'ltore material. trim, ever •. . all with pasta. Try H, four rina', each one rucceulvely nat· Included window bannen and tear·oft' U', fun. Who know" Maearitly could rnwer. The followlnl , ulie.ted alu pads of instruction sheela. become a lreat family holiday tradl· ring. ",wvlde a well-bolanced wrc.th: C. M. Jennewein. Sale!! M.uIOl&er for tlon. ''To dye Macarilty, prepare hot dye Owald. IDlld. ,I Rlt, reports that lalt year'. campal,n DIam.ter Dp.I.' was . 0 .u«euful that It t. being re- l olution by pourin, one quart bolUnl water into mlxln, bowl containing" lst Rinl 14 In. 9 in. level tealpoon RU dye. (One teupoon 2nd Rin, 1311.a In. 911.a in. for lIahl blue). Stir briefly to dlllOlve 3n1 Rina 13 In . 10 In. dye. Add macaroni, Ipalhettl IJ"Id 4th Rln, 1211.a In. 1011.a In. noodlel and .tlr for about Rve minutes. 2. Glue or .taple ring two upon bJJt Color will appear darker when dry. Re· ring one, then ring three upon ring two. move with small strainer or Ilotted and rin, four upon ring three. spoon and drain on paper towels to reo 3. Cover with linoleum palte (If to move excel. moltlure. Place on waxed be used for outdoor dllplay, ule a WI' paper or fall to dl')' thorou,hly. tel proof linoleum palte.) "Macarilty colon come In yellow, C. Build wreath with a variety of Kelly ,reen, acarlet, olive areen, tan· macaroni piece. to Q thlckncu of III eerine. laid, aqua. coral, turqolse blUe, inch at the center and a half.inch al rose pink. ,olden yellow, pink, oranie, the edie. chestnut brown, coc:oo brown, lIlht S. Sprny the entire wreath with areen, fUchlla, jade ireen and II,M white enamel (or ,old Ipray paint. If blue. ThoUlh other colan may be used. you prefer). RIlJUlitltJ Ihue dyes for belt re.ulu." (Continued on paae 6) THE MACARONI JOUIUrlAL Holiday Handicralt lContinm·d ftulll P'1j!.C -II S. Add ribbon bows und culnrl'd hlllls fur II !c:;; ljvc IIllich. ( ~ DUll', lil lul) with /I wrl'alh nuw thi.t you've c1\s cu\'crcd huw l'a ~y it is. Ill" Ih:hHul In'c urnament:; nHl)' 111' madc hy cuttin~ (Jul Iwndanl ~haJll'~ fmm Jlo~tl!fholircl und l'pra)'inA willi dull hlnck or white l'nmlll'l. TIIl'Il uhll' llo1dcn 11Ilwumni Jli('n '~ ' Jlrl'\'iuu ~ I ~' 1'111'11),('(1 in the hul\um Ilf ;. IUI'!:l' pan. 10 till! IlClitliUlIl' with Iran~pul'l'lll dry· lilA Alue. Also. !Ill! lIlucnruni may hl' plm't'lI nn p1111n posh:' rhoanl anti the l'nlh'c urna· 1111:>111 l'p,'aYl'tl Aold . The nlll1lh~r of pul· Il'rns lind d('l'on:lh'c an,m!!cl1ll'nls I~ endless.
For Entertaining Ikuniuns with frirntl:;, II'l 'l··trimlllilll! parties. ('utollnr,: p li rtil's-lhCS t' Ul't' th!.' "run" ncti\'itics we illways u;;~ol'ialc with this hatlPY ~cilson. Sill f;C gUild foud II ~ tensponns snit lind ('hili 1111wdll I, UIJl liked gr.:oell IleppN Haw Wal Maceranl Named? And anather legend suvs thnt a wClIlth\' und rUn go hund in hnnd, why lint cllok uver low heat 25 minute!!, !!III"IIfiI: Nu. 30:1 ('un IOll1ul OCl' • nobletllllll of IlulerillO, 'who lovecl fine fmlci, servc II l'umhin:ltiun or IWU fa\"UI"itc Ill'l,.· a J: ilmlilly. According to legend. Ckho. U,lJunu: "lUI lumulu Jla ~ t c had n tlIur\'(.· luusly inventive "(!Uk, She dlshcs-SPUllhctli und dlili-tu USliurc Mc'U1while, utld I lahlc~p()on ~ah \' u subject of King Frederic II ~ leu~Jlllon s ! Till! M,\(.' ,\"U~I Ju Ult~ .\1 7 6 .,.. .. .,....,.... 'eM; '" '. J"', • r..:!~ " AMAZING VAR I ElY ," ~~------~~------~ 'J:-iE of the hardesl questions an FIlii shapes mllY be curly on one side. SpedalU.s ( '0 " .~ wer about macaroni Is the most "Fettuccelle rlccio un 1010" d~scrlbes a Many of the so-culled 5pl-clalty prod 11 , lli entJy asked one: "How many die MaItN' medium wide ribbon of this type. Alto ucls lire well·known lind populur: 5ca I, ., III shapel are there?" Becaus~ the gether there could h~ ele\'en such nat 5hells, smuuth und ridged (/Inge from n".l·aront buslneu tends to be reglonul, !II hopes, ~hoing the names of the pillin vcry Mmall to very large In ~ I ze nod 1I/i11 because each mllnufacturer mukes 1101 ones, hut all curly on one side. account for thirteen more polcnlilll till' productl besl liked In his territory, More lihapes are lidded to the list, when products. Then there ure snails lind nul nut all the possible shapes and sizes shell!! both smouth and ridgl'd to II lotol will be mode In one macaroni planl. you imuglne thai all of these Rnt shQpe~ of eleven more. At lell~t twu size!! of .. And the shapes and sizes available In could be mode curly on both sides. In alphubets arc mude. Imllginative names UII)' one area may vary with the con this group, from small to hlrRe. lire malfa)dine, mufilldu, Illsagnetle rlr:c1n, are gh'en to the smull foncy producl5, sumer dem:md. T(. odd to the confusion, which number ubout eighty-four: nnel lasugne ricclu, and lo ~ogne )arlle rlccio. so me manufacturers label their prod Ii rigot! (or gears, or ridged ring!!), stcl ucts with the traditlonlll Italian names, nine sizes In all. The large one!ll at this line (small 510r), and there are crown!!, others call them by their Amerlcllnlzed group ure the unes fllmiliorly kno"'n 115 hellrts, clubs, 5podes nnd diu monds, names, while stili others gh'e them 1m Insngne. melon l>cedR, und the \'ery tiny pUlltinu oglnlltlve new nomel. of various shapes. So the answers to the question, "How Hol •• ln·lh•. mlddt. And stili, the end of the list Is not muny," may vary, The official es,lmote A third croup ot macaroni products of the National Macaroni Institute Is reached. There are round und square contulns the round products with a hole 150. A recent check with a monufuc wheels. co\'ulelll, cresle de galla (cock's In Ihe middle, Her~ the varlely bill comb), triangles. Rsh, fusilll (twi5ted tur~r of dies (the metal devices which produce the mucaroni ghapes) indlclltes most uncountable. Start with the spaghetti), yolundu and mllrgheritll thot a total of 324 Ihapes could be mode IImoolh on~s. There lire twenty possible (Iwo more twisted Iypes), rlcdnl In this country! !!Izes: tiny spilithetti bucotl, followed (curls). In 1111, there are probubly an Ob\'lously. anyone family, ewm the by buccollnl, perclotelll, mocaroncelli. other tWentY'5e\'en at le051. And per most ordent macaroni caters, docs not messoneJll, mess ani. ziti, zit ani, occio dl hop!! more to hc Invcnted iii the future! n~d all of tho~ shapes. Though It lupo, canlelle and the jumbo· size tufol \. JUlt Imagin. mi~ht be fun to cot a dllTerent !IIhope Now inlD,zlne most of those shopes, and t'\'l'ry day for almost a year! l.1.ony of more. made with ridges - start with A brief discussion !IIuch as this surel\' I 'h,' furms are Interchangeable In U5e. !!moll percilllelll. go up through can piques Ihe Imallinution-what d ... ail ,i might be of help to survey the telle and odd the word rlgol!, then add those halilln words menn? - wlml hy general coleJ:ory. to the list a larger one. rll!Olonl. There would you do with ull tho5e mlln), siZe!! you hll\'e forty-one more. Most of these nnd shu pes of macaroni prodUcts? Bolh Rod. macaroni prodUCI5 con be made In a ore question!! to be IIllswercd nt unother S,J"J:helti II a general lerm for the long form. time. Thil Is mellnl only 10 give II brief . - ___ ~K_ WHY THE MACARONI INDUSTRY LOOKS TO DEMAeo FOR LoNG GOODS .CONTINUOUS LINES • • • fJIODUcr.ON GUAIANfIlf) 500 lb •• to 1800 lb •• per hour. t.'. , . \ I' Write for Cafa'OfI DE FRANCISCI MACHINE CORPORATION .. 15 ... 11 METROPOLITAN AVENUE. BROOKLYN, N.V. 11237. U.S .A . Western Representative: HOSKINS COMPA.NY CABLE1 DEMACOMAC PHONE. 212_!815.D880 P.o. BOX 112 • LIBERTYVILLE, ILLINOIS, U.S.A. • TELEPHONE: 312.362.1031 PASTA PANEL one of the original convenience toods." Jack Wolte anlwered: "In urban "PalUna I. .erved as a cereal as HE National Macaroni Institute was John Colllni Bouldy memoriaUzed th1a taate, II the tact that It', load for you. Vincent F. La Rosa, V. La Rosa &: area. and In the East, particularly torino," replied Fred Mueller. ''The T 'PaRlor of a luncheon at the annual commonwealth capUal at a mid-winter A comtortlnl thoulht In our health Sona, Westbury, New York: "Pula In where there has been an Italian In· lame pasllna used by Intants and little Food Editof'l' Contel'eI'l U at the Shera dinner ot Holy Crau alumnl. COnaclOUI society. U', even lreat for In), ahspe or tonn can be Uled In meall , ton-BOlton on SeptemLo!t 30. Four buf ftuence, .paghetti Is consumed in lreat. chUdrcm. Allo noodlel can be used. In Today, althou&h the Lowei" may athlete., believe it or not. for almost any occasion." fet tablet were set in the eomen of the est volume. In the midwest and louth, pancakel and omelets, For lunch and ,lUll 'alk only to the Caboll, Q.J Bosaldy Dr_ Warren Guild, senior 8ISOCiate In C. Fred Mueller, C. F. Mueller Com Commonwealth Room, which has Revo elbow macaroni 11 more popular and Inillted In hll orillnal toast a holt cen medicine at the Peter Brent Brllbam pany, Jersey Clly, declared: "Palta dinner, you know the ItOry pretty lutionary War nlurea .. murals on the widely used. Noodle! are popular with twy alO, when It comel to food, Jpa_ Hospltal1n Boaton, has found that 'PI_ producIJ offer the utmost in versa well." wood paneled walla. In keepln. with Ihett! h .. tar outdlltanced the tradi the Slav., Teutons and Jewish com Ihetll provldlel a tar superior pre-com tility." How Much 10 Cook the moUf, table Unen wa. in red, white Uonal bean In popularity. petitive meal tor athletel than even munltlel, The many other shapes are and blue. Centerpiece. were toy drunu Albert Ravarlno of Ravarlna " Uled al a variety change:' It'. time we updated old BouIdy: steak. He's a vice president of the Freachl, St. Louis, observed: ''The ma Then the query: "How much maca ftlled with red and wNte carnation. Then came the question: "Are dome. "And thll is ,cod old BOlton American ColJele of Sportl Medicine jority ot Americans do not know how roni docs one cook?" Vincent De Do an:! ah!I..fU of durum wheat colored tic producll better than Import.," Vin The home of apa,bettl and cod and a distance runner who compete. In 10 cook macaroni properly." blue. cent F. La ROla replied: "Domestic menico .uggested mealuring everyone's Where beanl may be the tradition the Boston Marathon, At a Itudent It Emanuele Ronlonl, Jr., Ronloni Mac The luncheon wal billed 81 a Yankee spaKhetti and macaroni Is the best. We waist-line at the table, judging how big But pa.ta', ,etUnl the nod." Harvard I often watched that race, I aroni Company, Long bland City, said: Doodle Buffet offering lobster-macaroni do not doubt that foreign manufac thnlr appetite wal, and going trom , Poplllu Pula never laW him run, But it Js nlcc to "MDcaronl, spalhettl and elg noodle. 'helt... lad (Inspired by the loca!e), a think that the Indu.lry I chose for my turers know how to make macaroni there. "Normally," he continued, "two ore the mOlt economical buy In today'. products and hove the facilities to do ounces pcr penon Is adequate, but If cuaerole of ell noodle bow. with three Jt It lound. like I'm plulBlng tbe career h .. played lome part In thai (nod basket." cheeael, IInlulne lerved with three 10, The differonce Iles in the ruw m,l you are "erving the macaroni product macaroni Industry, you're rllbL I am, wonderful lpectacle. Lloyd Skinner, Skinner Macaroni Auen-around beef and hot Italian terlal. We have the finest durum wheat For today, palta rates only behind tteak So It any ot you plan to attend Dny C1'II1pn ny, Omaha, noted that "Amerl al the main course you may need three lDutage, a white clam .ouee, and an in the world. We have done more ex. and chicken In popularity. And you're tuture strenuous conference., you • " I , acaronl products are the be,t in or tour ounces, Instructions on the mac. perlmental work and have bred Into cIIP).nt tomato sauee. These were ac jUlt a. likely to find It In the homes ot mllht conlider taklnl alonl a supply In ...... ·o rld because they are mode with aronl package should be a help with this type ot wheat the quallUes that we companied by " toued lalpd with a the Cabots, the O'Brlehl, the Kamin of spalhetll, JUlt In case you let teeli n. the finest durum wheat that I. lrown cooking times and upproxl.llate serv poppy Iced ilIad dreulna: prepared by .ky., the Lowelll and the Brookel al In a little run down. anywhere." telt were necessary In making flne Ingl," macaroni products. Andre PletTe Mercier, executive chef the home. of the Pellelrinot, the I want to thank you In behalf of my Jack Wolte ot Pennsylvania Dutch To the double query: "Is macaroni of the Sheraton Boston Hotel, and red Paltore. and the Volpes. own company, Prince Macaroni, u \. ell ~ l cG~ , HDnUburl, explained th.t ''The "In Europe, there Is a scarcity of dur. tattenlng? Does it contain protein?" and white wlnel at the table.. The tactorl that have braulhl thl. 81 the other flne companies that m', ke I!l'll +: ric lenn 'macaroni' actually mean. um wheat and they do not have the came this answer from AI Ravarino I OrNtlql to the Oroup about are many, and I w1l1 mention up the National Macaroni Manul,u:· ;, lamily ot II tremendous varlt:ly made varle. les we have, They are torced to "Macaroni products are carbohydrates only a tew: a World Wr.r-the one back turen A.uoclaUon, tor the opporlur\1 1Y "I Ihe same Inltedlentl but of vanoul obtain wheat from North and South although they do contnln 12 to 13 per Followlnl luncheon, the IrouP wal In 1917-that flrsl Introduced 0. lot ot liven us to participate In your coni :1' Ilzes and sllapea." America to blend with their own hard cent protein, and this protein Is the wheats. I lreeted by Joseph P. Pellelrino. He doughboYI (no pun Intended there) to enee thlJ year. Jtlseph p, Pelle,rlno of Prince made flnest type of vegetable protein, Protein said: macaronI In UI many wonderful torms; I would like to Invite all dt you to be Ih., slnlement: "Macaroni In ltaclt i. not ''The difference In the end product Is In meat II only 16 to 20 per cent. Pnsta I Mr. Chairman, Food Editors and American mao production methods my luelll tomorrow momlnl on a t"ur 41 f;,lIening food," the tolerance to over-cooklns In durum doesn't contain any fat other than those Guelts: and merchandlllni InlenuIty: the of lhlJ richly hiltoric area. and the con.tant tenderness and firm added In a recipe. MUllons of people in It II with lreal pleaaure and no Imall lpeake.. y operators of the prohibItion I have arranged to pick you up al COtDmtDJs and O"HUODJ neu that the Itallons refer to as '01 the world obtaIn their subsistence trom II amount of pride that the members ot era who tumed the talte ot' many to your hotel at 9:00 a.m. I am sure it will Ter.l Sill. obaerved that In 1948 the dente" the bite according to the teeth. palta dlshe. bccause of the valuable the National Macaroni Manutacturers .pagheUi al the perfect dl.h to have 'be a rowardlnl finale to your wc~· k· lIIucaronllndu.try lold .ome 8~O,OOO,OOO The difference in macaroni shopes II nutritive protein that It contains," Association host thil final luncheon ot with wine; the work that Florel1o I.a ,]ong conterence In New Enlland, Pounds of product to the American the texture In eaUng. We are proud to Joseph Pellegrino acided: "The back your first conference in Hoston. You Guardia did as a Conlreuman In help. , Thank you, pulllic, ]n 196~, this volume had In have taken a wheat originally grown in bone 01 any diet Is moderation. In a were a lonl time comlns-a quarter of Inl to draft the Food, Drul and COl creuscd to over 1,7eo,OOO,OOO and per Russia and developed here to the point carbohydra.te diet, you will find that Ted 8Ws Moderatel a century I'm told. Piease don't ever metlc Act which lave the macaroni in- . capita conaumption had jumped eo per where we ctlft lay It Is the finest durum muny fruits have more calories than ItllY away that lonl again. du.try new standlnl lind acceptability Ted 5ms then Introduced the pastl cent flom Ilx pound. to nine pound. wheal grown anywhere in the world." docs a cup of cooked pasta, A cup of I IUlpect all of you arc pretty well among American consumers, panel whp were 10 meet the preu. As per person, At the retail level, .ale. Lloyd Skinner added: "Our products cooked macaroni has 28 grnms of cor. convinced by now that the so-called But above aU, It has been the work the macaroni manutacturen were In volume of macaroni prodUcts I. close to are more nutritious, too, because we bohydrate, about the same as a banana. New Enlland dinner, lUBe-ltyle, is that YOIl ncwlpaper and magazine tood troduced they made a one-JenlcnCf halt a billion dollars a year. In 1939 odd vltnmln enrichment, All wheat Caloric-wise pasta haa about 155 calo JUlt III likely to include macaroni a. edlton have done by explorinl and ex statement that was to be both explana' there were approximately 32B macaroni products lose lome nutrient in milling, rica per cup while rlee has 185 and potatoes, meatballJ u boiled beef. ploltlnl the world ot pa.ta In your end tory on macaroni productl and provo companle., Today there are about 12~ and the thiamine, niacin, riboflavin and ma.hed potatoes are nbout the lame." To be exact, the old tamillar tout leu search tor new and temptlnl ways cative to the editors to lenerat. com commercially Important plants with an Iron are re.tored In our enrichment ot Mr. Mu(!lIer noted: "If you have spa that bellnl with tood. menll and conversation. This wu the other 10 with four employee. or leu, the product, according to Federnl ghetti and meat sauce, the meat makes "And thl. I. lcod Old BOlton The wonderful thinl about pa.ta, panel, and theIr Itatemenll: Then the editors were ready with .tandard.... th(! protein In tb(! posta that much more The home of the bean and the eod •• ," quite ..Ide trom ill venatillty and III Vincent De Domenico, Golden Oraln. their quesUons. The Ill'lt one wa.' "How do you serve macaroni for efficient nnd more easily assimilated." II as outdated as the year 1910 when ability to excite the Ilahl u weU at the San Leandro, CaUfomia: "Macaroni lJ "What va~etles are mOlt p~ularT" ' breakfasU" asked an editor. (Continued on page 14) 12 I' 'I 'on.1- when cooldn, will .110 keep It from dation of the AmeriC81, Ha1Jbut Auo. '0'" (Continued from pale 13) .tlckln. tOlether. You are bound to lose clatlon of North America, United Slates 'Iome of the tute of the product by Brewen AItodaUon. Que.tlon: ''We Import macaroni from rimln' It." Ualy. Doc, Ualy Import macaroni from .:30 to 5:30 FIlIn. period. ul?" The final question wu: ''Why do 5:30 to 7 Green GI.nt WhIte Sile. cookln. Ume. vary?" Jack Wolfe lave Top of the Hub, Prudential Tower. Anlwer by At Ravarino: ''The main the anawer: "Cootdnl time. w11l vary ruton Italian macaroni cornel to the with different .hape. of pula and wIth 7:30 "MenUi with. Modem Tempo." U. S. I. because of 8 price .dvanta,e. dlft'erent w.n thlckneue.. Alto when dinner, .t the Allonquln Club: hOlt, Allo there I, • certain amount of p~l· Standard Branda, Inc. bottled I.' I. uaed, the preasure may ti,e claimed by .tatu.-aeekera who lay, not bo •••teady a. that from a la. main Monday, 8:30 to 10 "Apple Growen' " Ute the Imported product', Our prod· and the w.ter may not be kept at • Breatf•• t"i hOlt, NaUonal Apple IndJ. uct. are not lold In Italy because the rollin, boil-this will aft'ect cookln, tue, Inc. ItaUan ,ovemment protecta their lorle lime ot p ••t. In rare In.t.ncea. Hllh 10:15 to 11:15 Lamb CutUna Demon. Industry, Althoulh the italian. do not altitude. require ton,er cookln, tlmea." strationi hOlt, American Lamb Council eat our macaroni they Just love our 11:15 to 12:15 p.m. Fllln, period. durum wheat." MacaroDl.of· ....·MoDih 12:15 to 2:15 "The Wonderful World . Dorothy CrandaU of the BOlton After thanklnl the paneH.t. and edi of Paper": hOlt, Klmberly·Clark CoI'JI. Globe uked. "Did you notice a IUfle 2:30 to 3:30 Sam Rallln' IN6 to In ..Ie. when Jackie Kennedy's recipe tors for their participation, Ted SUI. AUTOMAnc ,"IADII (Type TSII) hu IUlcr jackel announced that t1-.e editors would be HOUle Warmln. lHe: hOlt, Lh.enad with a Inlell 10 produce I perfett ulrualon pallern. Die for lettucclne went around the coun· Bevera.e InduJtrlel, Inc. II unlocked by manuilly IUtnln,l.o hand 'Ahetl •• tryr" recipient. of • M.caroni.of.the.Month 11ft m.llIn. from macaroni manufac 3:30 to 4:30 North American Blue Al lbIvarino replied. " don't know berry Council mHUn,. when Jackie Kennedy', redpe appear turer. .n over the country. A.. • bonu. lilt from Wear~Ever AlUminum, Inc., 4:30 Presentation of Ve.t. ed but there 11 an tnere ••ln, popularity American Meat IntUtute. of lettucclne and lau,ne, thanks to thOle edlton attendln. the luncheon !lnt 4:40 to 15:30 Fillnl period. you food edlton." were the people In the country to receive a newly·de.lcned deluxe 8~ 5:30 to 7 "Gerber Food. Around \he Fred Mueller chimed In: "More pe0. quart Dutch oven. The flnt of their Clock." ple are lolna: to Europe, and anyone kind, they match the other Wear-Ever 7·9:30 p.m. "Food In the American .oln. to Italy ha. to have Fettuccine Select UteRl"I., wllh the .ame mink Literary Tradition"; ho.t, The Borden Alfredo In Rome. When they come Company, home they demand fettuccine here." brown cover .nd colo .... m.tched knob and handle•. Made of extra thick Alcoa Tuesday,9 to 11:30 Brunch and Pnu alMs and 8bti,.. Aluminum for even heaUn ••nd lined Seulon "A Happenln,": ho.t, The Qu •. 'Iuhllft ...... with Du Pont Tefton ftnl.h the color of ker Oata Company; preu .ulle host .. Que.t1on: "How many .Ius and French chocolate lee cream, this hand~ American Home Food., The Kitchens .hape. of macaroni are there, and why .ome uten.1t wlll have many uscs. It I, of Sara Lee, Knox OelaUne, Inc., John .0 many?" Machinery Ind lar.e enou.h to cook one pound of apa. O.te~· Manufacturin. Co. and T. Mtr· r qu ipmcnl Ind An.wcr from Lloyd Skinner: "The ,hetti, macaroni or ell noodle. with zettl Co. ~o M!plele en.l. Nat! · 'Jal Macaroni In.tltute e.tlmate. plenty of water. It will be useful tor 11:30 to 12:30 p.m. Fllln. period. r.C'Crinlitl"lioe for that there are 150 .hape. of macaroni blollk ~ton .. Ind makin, soup, stew.. curries and cas. 12:30 to 2:30 "Heinz Get. the Led fun dlinl ')'Items. ,eneralJy made and a recent check erole. for a lar,e ,roup. Out" Luncheon; hOlt, H. J. Heinz C~· with a manufacturer of dies 14Y. there p.ny. are 324 .hape. that could be made In 2:45 to 4:30 ''Suzz thl. country." PeptJ·Cola Company. ''MOlt of thue .hape. originated In Food Edlto ..' eon" .. nc. 4:30-8 Fllln. period. I1aly," added AI Ravarino. "ItaUan. en~ Food editon Jed • ri.OtoUi IChedule 8·18 "Deep Se. TreUUft. From :itW ...... ru ...... -0 DI't'U ror Lan. Gooch de Joy beln, dlft'erent and created many In their quell for new Ideas and new Enlland W.ten": cocktail. and ImptC "1Md to produce IloIlomltlcany, with limote no 'Iolper dlft'erent .lte. and thape. In the dtr· Intormatlon about food .t their annual Uon of the United St.te. FI.h .nd Wild \'Won, III", diU pt'odUC1lnd 10 )'kld In opdmlolrn color ferent town. and provlnceJ." Vincent Tho .lI'ea. l.!nh.f)' c:on1lruc:lon whh .... In,·O\II PInch. bitlfr conference. conference, aponsored Life Research Vellel "AlbatroJl," din· 1n'loIlIllon I nd MW POtIlh ily conllollcd Itlck Inlllfrr De Domenico ,ave the clincher: "Vari~ by the National Auoclatlon of New.~ ner at Anthony'. Pier 4 Re.t.uranl: 1,.,111 rcah.tft or ,hi. I\IW ."d IoIrUqU. machlna. OUt .hape. adapt themelves to variou. paper Representative., wa. held In hOlla, New Enlland Flahln. InduslO' I?Clpe •. " BOlton at the Sheraton-Boston Hotel. Committee. ""Dlnl ....."., ..... 0 DIYI. ror Short Good. "How do you .pelJ la.... na?" asked Here are hllhlllhts of the prolram Wednesday, 8:30 to 10 Breakfast ..... lth Ind Hoodln. AUlomltlcAlly. with Ilmoit no Itlper- an editor, "with an a or an .?" "It which be.an with re,l.tration Saturday ' Chiquita; hOlt, United Fruit Compan)'. \'illon.lhnc llryer. prollucc I n,,1 elln prodtlct .... lth come. from the Latin," replied AI afternoon, September 24- 10:15 to 11:15 ''Tem:\lr Lovlnll Cart optimum tolor err«l. S.nlilry conltruellon, ' .... rn •• RavarinG-"lala,na mean. one plC'Ce; OUI Plnell, beller InlullUonlRd new S.Elementdryinl 3:30 p.m. Keynote Meeting and Wel~ ' for Food In the Home"; hOlt, Col,ate conn:YOII I,. reatum no olher mike un offer. la ...ne II plural." come. Palmolive Company, Bal,leI. "Do you rinse macaronl?" Bsked 8n~ 4-6 "A Revolutionary Town Meetlnir: 11:15 to 12:15 p.m. Fllln. period. other editor. Manny Ronronl gave thl. Dnd General Auembly"; hOlt, Annour 12:15 to 2:15 Champ•• ne Recepllon explanation: "When you are cooking a Grocery ProductJ Comp.ny. and Luncheon: hoat, CalIroml. CaRnt" dllh thall. eoln. to be ten'!d hot, It Is 7 p.m. "Recreation of a Dinner with .nd Growen. Complete Macaroni Plants by belt never to rinse the pasta. Just drain the Underwood. In 1866"; ho.t, The 2:30 to 3:30 Bakln, Soda Pop·Nt It In the colander. When you plan on William Underwood Company. Exhibition featurin. soda Ute. A·''Go- servin, a cold dl.h, .uch a. &81ad, It is On Sunday, 9 to noon, Florida Citrus 00": host, Church & Dwl,ht Co., Inc. best 10 rinse the palla in cold water to Commlulon Brunch. (Ann &: H.mmer). .top the cookln" drain II In a colander, 12:30 to 4:30 p.m. CI.mbllke Beer 4·a Interlude, Hl,h Te. .t the III' and put a pat of butter on the puta to Party~U.s . A ., New Oce.n House, bell. Stewart Gardner Museum; hod. BUHLER keep the .lrands from .tlcklnl to,ether. Sw.mplCOtt, M.... ehusetu: ho.u. Na. Pet Inc. fMllUMLQ ~POtAJtON,II'2l Wo.,'IOI. ".d., MlMI.poIl. 26, MlM,.ot•. Phone Ub,," l . I.401 A .poonful of 011 added to the pasta tlonal Ftlherle. Inttltute, Shrimp Auo- (Continued on pace 18) IUMUllIOfMlh (c....) LTD., 1925 Le.lle St., Don Mill .. Onlorlo. Phone (416).4.45.6910 orr, 230 'a," A•• rwa. "-on, MUrray Hili ,.5446 "'~, S.,.. l.. .~ _ 14 THB MA.CA.ONI ' IO"~'~ . ',';- Foeti Edllo,,' eonfto ..nc_ (Continued from pale 14) 8 p.m. "Dell,nl in Dinln,"; hostl, Sterllna 811veramltha Guild of America and The PIlI.bury Company. Thursday, 8·11:30 Brunch and Preas Senlon, "Frozen Food. Take Olr In the Jet A,e"j hoat, National Auoclatlon of Frozen Food Packers. Prell ,ulte hOltl, Be.t Food. Dlv. of Com Products Com pany, Chinese Maid, Inc., Duffy.Mott Company, Inc. • 3 M Company. 11:30 to 12:30 p.m. FllIn, period. 12:30 to 2:30 Luncheon .t the Cap. taln', Table; hOlt. Andenon. Clayton &c Co. Food. Dlvi.lon. 2:45 to 3:45 "A Closer Look .t the Conlumer"; hOlt, Grocery Manufac turen: of America, Inc. 3:f5·5 FUlrt(! period. 5.10:30 Tour or Plimoth Plantation and INS Venlon of the Flnt Thank, alvin. Dinner, Pllmoth PI.nt.tlon and Bert', Restaurant. Plymouth, Mau.j Shelalh belan her career at • home and chattinl about macaroni blCk. hOlt, Gener'lll Food. Kitchen•. economllt with the Electricity Board In lround. While In Chlca,o. Ihe W8I In. 10:31).12 "Nile-Cap Party": host, Diet En,land, where .he developed and telt. tervlewed by Martha Crane on Radio Rite DJv .• Royal Crown Cola Company. ed reclpel for demon.tratlonl to the Station WLS. Friday, 8:30 to 10:30 "Shadel of Pur. public and on televl.lon. In June, 1961, The followln, week In Detroit, on ph, Breakfast Party": host, The Welch Ihe came to the United Statel on vaca. October 18, .he appeared on the noon. Grape Juice Company. tlon, and llked thit country 10 much time television Ihow, "Llvlnl." with 10:115 to 11:115 ''The Tale of the Rlna": Ihe decided to Itay, Carol Duval. over WWJ.TV. WJLB. · hOlt, The Dow Chemical Company. Shelolh prefers to .pend al much Radio carried her Interview with Jln 12:30 to 2:30 p.m. Yankee Doodle time out of doors 81 pOillble, and en. Foreman. Buft'et-featurln, macaroni. IpaahetU Joy. aU Iportl, elpeclally tennll. aUlo In Cleveland the next day, .he wu I and ell noodle lpecialUel followed by racin" mountalneerlnl, and IkUn" A on the momln, Ihow of Palla Palmer Pa. ta Panel Meet. the Pre.l: ho.t. Na. trim ftve-foot.fen with dark hair and over WEWS·TV, and In the afternoon f tlonal Macaroni Inltltute. eyel. ahe livel In northern New Jersey, on WKYC.TV In color with Linda Hunl 1 3·15:30 Farewell Reception Oltebord, .urrounded by dOli of every ahape and and Gan Krlelow on "Three on Ihf Copenhalen Room, Sheraton·Plaze H()oo .Ize. Her husband II Q naUonally known Town," Betty Ott IntervieWed her on tel: host, Denmark Cheele Association. dOl handler. the "Ladlel' Day" prolram 15 :30 Tea with Mr. and Mrs. Emel t WGAR-Radlo. I Hendenon (HI.torlc 19th Century Bea. Macaron! WMk con Hili Home), ilKS,. .,,-.11 In <>etober, to kick oft' National Mac aroni Week, Shelaah packed up her Requelta tor reclpea demonl tralet! by HELAOH HACKEn' II a home .ultcale a nd three dOl hampers of uten. Mlu HL'c:kett have been pourlnl h to S economllt and acrount executive .UI, Includin. a heatln, plate, to visit the Nathn'l Macaroni In. titute ol'l(f. with Theodore R. SUII. Incorporated, televil ion and radio ltatlons In the The thl',:e reclpel demonstrated ar.' u follow.: the larle.t public relatlonl firm special. Mldwelt and to demonltrate the prepa. lz.lnlln f(loo . When Ihe Is not traveUlnl ration of macaroni recipe., around the country promotin, pllta On October 10, Ihe wal in Mlnne Bpagbald V_at TurnoYar products In Imalln.Uve recipe., Ihe can apoUI to appear on WCCO-TV with (Make. 6 aervlnl') be found In Sill.' Telt Kltchenl. where Randy Merriman and Edle Shepherd In 1 tablelpoon ..It she create. • and develops many of the the "Somethlnl Specl.. l" Ihow at r.oon. ,3 quam OOll1nl water recipel .he demonltrates on radio and time. On radio, she wa. Intf'rvlewo:d. by 8 ouncel apalhett! televilion .howi. Jane Johnlton on KSTP alUl over 'I pClund veal cutlet, pounded Ihln A noUve of Enlland. Shelalh apent WAGY by Mr. Trummell and Dorl. v.. tLlP butter or mar,arlne her early years travelllni with her fam Burle... ~ cup chopped celery Uy throulhout Europe where .he be The next day In St. Louis ••he was •\4 cup chopped onion came familiar with the various Conti on Stan Kann·. "Noon Show" where 1 table.poon !lOppy seed nental cuiline. In her early childhood, Stan did the cooklnl . 1 Ihe lave In. ~ lealPoon lait Contlnulnl her Interelt In food, Ihe Itructlonl. Thll W81 televlled over \4 leupooll pepper ucittooHt .... .,....Hi{Th. addition of . tudled at the Perse School for Girl, In I-i cup h!.'!8 '''Y cream n"" •• _ StondanJs of ltJentily (or Macuroni and Noodle Products, KSD. and commenta .were carried on ~% MVVAPLEX· Concentratcd Olycery Monoslearnle 10 as amended, Learn more ubout its lulvll ntages by gelling in Cambrldle and received her bachelor KSD·Radlo. A second appearance on 2 cup, IhNdded Gouda spa~ltl you .'!1l1ke keeps its appearance. navor, Dnd of science and home economlCl delreel ()'In:u ) loueh wilh Dlsllllmio" Products IlIdllJlr/~s, Rochester, N. Y. radio WII carried over KMOX. ~ltture Just as !'!vlung in the steom table os when it comes J4603. Sules offices: New York und Chieugo. West Coast at Cambridle University. She allO In Chlea&o on Orlober 13, Ihe ap Add 1 \"hlelpeon lilt to rapidly boll· ~sh out of boUmg water at home. Food service managers dislributors: W. M, Gillies. Inc. Itudled at the fo med Cordon Bleu In peared on ''The Momlnl Show" on Inl water. Gradually add IpalhelU 10 ~_'?".t to ieI'Ve it more often. You can look forward 10 D uunauenml markeL Parll and haa dlplomal In public . peak. WBKB·TV with Jim Conway and that water conUnue. to boll. Cook un' In, and food demon, trallon. Gloria Loden, preparlnl her reclpel th MVVArUX Concentrate docs not affect Rovar. It me('ts 11;";:;l~ -I msll/llUon Product, Indllslrln (Continued on pale 18) ~~.1 Is I dlwlslo n 01 ullm. n Kodak Comp.nr e ~'qu,"meDtI of U.S. Food and Drug Definitions nnd 16 L· ,: '. . Till! MACARONI JOU~"'A} DECEMBER, 1966 "~.'~"~j~ ...... ;.,. .:...._ c;...o. ~ ':"...... 17 T.1 .. 1.lon D,mon.tration_ covered. stlrrlnl occasionally. until soclallon. He also ser\'ed on the B ard Unique New VMP-3 (Continued from pace 16) tender. Drnin In colander. of Directors 01 the Auburn Trust e lm. CefltIllO"t- Meanwhile, combine chct!se. with pony. Although In seml-retlremenl for covered stirring: occasionally, until Extruded Noodle Dough Sheeter-1600 Pounds Per Hour parsley, salt and onion powder to taste. the past two years, Mr. Roui canllr,utl tender. Drain In colander. Tou wllh noodles and serve Immedi to lead the company Into ever-lncr", ul. ClmnCHII Exuudrd Noodle Dou!;h "iheeter VMr·! In IO -lnch skillet, saute veal In bul. ately. " ter remoye meal fr.);n pan. Combine Ing areas of expansion, using the IHtt11 markellng and merchondi.lna mtthods spochetll. celery, onion. poppy seed, V:t through the services of Mathl!on Ad. teaspoon salt pepper ond heavy crenm Procino-Rolli C.lebration In Jarge mixing bowl. Spoon half the vertlsin&:, Inc. of Rochester and Ne w This Is the Golden Anniversary Year spaghetti mixture Into the heated skil York City. of the Procino-Rossl Corporallon. In let; lop with cooked veal and lYot cups 1916 the firm wns organized and started ---- ehecse. Top with remoinlng 6pngheUi New England mixture and sprinkle with remolnlng making macaroni In the garage of a Di.tribution Stud, chcese. Cover ond cook over medium home at 408 East Division St., Syra. euse, N.Y. The founders were the latc The 28th annual survey of retail dis hent 25 to 30 minutes, running spatula Mr. Nicholas Procino and Mr. E. Al trlbullon of grocery store product. has under mixture occasionally to prevent fredo Rossi. When the rented garage been Issued by New Enaland News. sUcking. Unmold onto serving plotter. burned In IOID, the firm decided to papers Advertising Burcau, Boston. Thr Garnish with parsley, II desired. mO\'e to Auburn where most of their 202·page survey contains data fram Hol.1 Canned luncheon meat, cooked customers were located. The present 1,155 stores, both chain and Independ. hom or turkey moy be used Instead of plant is In this location, but greatly ex ent, In 57 markets, ranging from metro the cooked veol. Melt ~~ cup butler in panded with the continued ycorly politan ctnters to smoll towns. Distri. the skillet before spooning In spaghetti. growth 01 the company. In 1927 the firm butlon figures of 619 brands In 89 sepa· was incorporated und the 'thIrties rate grocery classiflcations are giVen. Aulumn Maearonl Shrimp Salad found their territory expanding ('ust, Macaroni brond. Include Bullonl, La (Makes 6 servings) south and west. Today the company's Rosa, Mueller, Pennsylvania Dutch, tablespoon 5Il1t sules areas ore bringing more thon 70 Prince, Tenderonl and Viva. Spaahetll 3 quarts boiling water varieties of pasta Into .Ix costern states. 5Iluces covered Include Chef BOY-Dr' 2 cups elbow macaroni (8 ounces) The executive officers of Procino.Rosst dee, Enrico'., Franco-American, Olno, J pound cooked shrimp, shelled and nrc Mr. E. A)(redo Rossi. president and La Rosa, Prince, Pro&:rello, Rogu ond develned Spallnl. The r.urvey sells for $2. CltrrllOl/' Super lII~h Speed r\ooclle Cutter. Type NA·" wor~lng In con· treasurer, Mr. Jack A. Proclno. vice junction whh the \MP·! ror continuous 1600 Ibs. pcr hour Opefil tiun •• I cup seedleu grapes president nnd secretary, und Mr. Nicho I large red apple, unpared and diced las A. Rossi, vice preside!!!. I cup toasted chopped filberts p.ince Promote. M.at Item. FOR THE SUPERIOR IN NOODLE MACHINES In designating Mr. Allred It.lsst "man Skinless sausages nnd beef-baliJ, ~ cup mayonnaise of the yeur," the Christopher Columbus both In on I1nlian-type snuce, are belnl v~ cup prepared clear French dressing IT'S ALL WAYS Commemorative Committee recogniZes sold by Prince Macaroni Manufactutlnl Cl.rlllollll 2 tablespoons lemon juice the distinguished service to the com Company. The products come In 16· Mo.. i1ine can be purchased with attachment for producing I teospoon .achl suit, dill weed short cut macaroni. munity of this Auburn citizen. Mr. ounce jars containing about twenty S:IU' 'AI teospoon whlh! pepper Rani was b member of the Boord of sages or beef-bolls retalllng for OO ~ . Add 1 tablespoon salt to rapidly boil Directors of the National Macaroni As- TAILOR-MADE FOR THE NOODLE TRADE ing water. Gradually odd macaroni so VMP·] wilh Uwtt Cllt nUach· that water continues to boll. Cook un menl. Available with or without vacuum process covered, IUrrlng occasionally, until tender. Drain In colander. Rinse ..... lth 't Two .peed motor .fford. flealbility lor 1600 Ib .. or tODD cold water; drain again. OpOCI Y range - lb •. p.r hour or .ny two I ~ "I!' outputl can b, . ,rlnlld, In large mixing bowl, combine maca roni with shrimp, fruit ond nuts. Blend arge mew for .tow IItnllion for better flu,lIty. mayonnaise, French dreslng, lemon juice. I teaspoon solt, dill and pepper. for ,Impllclty of or-rltlon. Pour over salad; toss und chilI. ngineered Egg Noodles and Thr.. Ch ....a ugged Conllructlon to wlth.tlnd hony duty, round·the·clock U"I'. (Makes a to 8 servings) 2 tablcllpoons snit control •. Automltlc proportlonlnjt of wlt.r with nour. -4 to 6 quarts boiling water a t cessh I T.mper,tur. control for ' .... Ier chamber. I pound medium egg noodles (nbout 8 cups) (or elm noodle bows) onl pl.ce houllnl, Ell' to remove Icr.w, ellY 10 elun. 2 cups (I pound) creamed cottagc nly No I.plr.tlon betwe.n .crew chlmber end h.,d. cheesc packnge 18 ounces) cream cheese, at room tcmperature ewly d ..tined dl, atvil Imooth, IlIky.finhh. unifonn .heet. package 17~ ounces) former cheese, at room temperature .ndoud In I'HI fr,me, Comp8t't, nllt d.. lan. otally Mull ,II 1 cup chopped parsley I.nlt.ry "qult,menta. ~ to 1 teaspoon eachl !mll, onion pow der 266-276 Walla bout Stre.t, Add 2 tablespoons salt to rapidly boiling water. Gl1Idually odd noodles so B.ookl,n 6, New Yo.k, H,Y., U,S .... , thnt wnter continues to boil. Cook un- Tel,phon_EVerg ...n 7-7540 18 bt ...... = ... - --;- ---~-- --- ~ I. ,"y ... , ,. (3) Personal appearance tour of a to the philosophy 01 keepln, prices high " Lengthy Celebration Sills honta economist on behalf 01 NMI through periodical shortages. National Mocnronl Week lasts nIne on tclevision and radiu shows In the Optlmllm Runt High w(:ekl at Internu.llonol MIlling Com. Mid west in October. DURUM SHOW REPORT Optimism permeated the dIscussions pany. Postoge meters at till Internation· ( - ' I • Cl"fA " 4~IELS MIDlAND COMPANY aUFlUM DEPARTMENT MINNEAPOLIS O(ANSAS CITY ------~ Durum EXDort Potential and Problems • 400,000 toni, down IIi,hUy from lllst EORO! S. SHANKLIN. manaler, year but up Iharply from the previous G W8.lhlnaton office, Bunae Corp .• year. The lower Import 1't!qutrement In and William R. Goodale, Continental the face of lower production il a result Grlin Company. New York Cily. an of lar,er be,lnnlng Itockl al welt as alyzed the durum export Illuation at confullon aboul EEC leV)' policies re the 28th Annual United Slalel Durum lpectlng replacement of nour exportl Show. Hilhllghta from their comment, with durum importl. follow. Import requlren,entl In other Euro Mr. 8huk11t\'. ColDIMnl. pean countrlel appear to toe very much In line with lasl year'l ex!)erlencc. The Durum wheat, a c1all which Is noted B~nelux count riel are eX',)(!cted to Im tor Itl "lealt or famine" export reeord, port about 90,000 tonI, thn tame as lut hal prospect, that look pretty lood. year. French Imports are exp~ted to be Durin. the ftnl quarter of the CUm!nt lomewhal lowcr than 10lt year'l 456,000 year, U. S. Jururn exports exceeded tons b~t Ihould easily excc!,d 400,000 those ot the same period a year a,o by since domeltlc production Increased by a respectable one·hundred per cent. only 35,000 tonI. W('st Germany Ia ex Virtually all 01 thl, total 250,000 toni, pected 10 Import slightly more than 1011 wa. lor dollan. Purchase authorlwtlonl year'1I 475,000 toni and Switzerland will luued. under the Food for Peace Pro- probably require about the lome 01 II15t Iram 10 rar thl, year account for 94,OO(} yeor. to"1 (3,500,000 bushel", but only one able to Ducmble 1't!lIablc dota Icparat carlO had been 'hipped prior to Sep· Ing durum wheat from tutul wheat pro Af.anlln. AIHumanl tember 30. Althroulh durum hal been duellon. The situation In Argentino il lome· listed alan, with other ellilible dusel. what dlmcult to asscu. Il Is simply too In other purchase authorizationl, to our Lower NflillcttaBun OulpUI early to provide ony accunrote estlmale knowled,e It hal never been bou,ht in Production In the MedUerronenn of lotal production and the IUuatlon Is theR c:ircumltancel. Undoubtedly the countrlel, for the malt part, lend. 10 be further compllcatcd by hack of any dalil Il!alon il that altematlve classell have lower thll year and, In lome casel, whatever relpeclln" the varieties of been consistently cheaper. Iharply lower. Production In Algeria, wheat which fannen have planted. Lalt year'lI U. S. producUon of 60,- Moroero, Tunilla. and Syria I. cxpected Some oblcrvera Ipeak of "rather largc" 000,000 bUlhela wlll,lve UII a total IUp to total 2,00'1,000 toni. down aome 40 plantlngl of Candcal/Taaanrog. DUnim ply of 116,000,000 which, after domclUc per cent from lalt year'1 3.300,000 tonI. Is produced In the louth where mois Il!qulrementa elUmaled at about 32,- These countrirl are lometlme exporten ture condltlonl have been lIenerally 000,000, leavel available for export and of durum and, to the extent that their better than for the country al a whole, carryover a re.pectable 84,000,000 buth export capacity il reduced, proSpectl and the wheat erop Utelf has been varl· ell (2,300,000 tonI). for commercial expoN of American OUlly eltlmated from a aood average Canada'i producUon thll year Wall durum are Improved. However, It II outtum to much better than avenge. t ..t eltlmaled at 30,000,000 bUlhel1 unlikely that these countrlel wl11 im The bel t Infonnation we can provide on (800,000 tonI) which, coupled with a port durum because of pricel. There the Argentine durum crop It little mort! carryover which we wlll iueaJ wa. fore, Ihlpment to thelle deltlnatlonl la than a pure ,uell, but it leeml realon' , about 100,000 tonI, leavcs a supply likely to dcp(:nd on alloratlonl under able to ex~l a minimum of 3:10,000 to available for all purposes of about the Food for Peace program which lIm 400,000 tonI. Cam··in Itocks arc bound 1,400,000 tonI. Canada'a domelUc Il!. Ita procurement authority to durum to be ne,Uglble Iinee the pipeline hlu and qulll!mentJ are only about 100,000 ton •. only. been empty for lome time. ...~I The exportable lurplul In North Ame .... In Greece. durum il not broken ('ut In lummary then, we find the com A HHllhy, Prosperous and Happf Ne" Year Ica, therefore, approximates 3,100,000 of total wheat production In material mercial Import markel perhaplI a little tonI. 10 far .vaUable to UI. but it II note-. lar,er than hul year with tradttlonOll ProdudloD Areu worthy that the over-aU whnl produe eXII ',;o rtera and principal luppllers In lion In Greete wal almod equal to lut roughly the tame pOlltlon 01 a yenr ago The durum wheat which entel'S year'1 record of 2,000,000 toni and the If nne considers thot the improved po' world trade II produced In three rela durum .lockl. al of July t, were the tentlal In Arrentlno il olYset by the liVely sman areas of the world: In North hlah""t on record at t81,000 tonI. Lalt .crop dllDster in Ihe Southern Medlter· ... America, where the production area. in y.-ar Greece eXQorted about 10,000 tonI ranean exporting countries. Bolh Coni Canada and the United Stah~1 are well ond hal already sold flO,OOO tons for ado and the United Statel, of cours ~'.' known to thi. llrouP; In a few louthern IIhlpmcnt during the current crop year. have more than ndequate Itocks to sup' i provlncel of Ar,enUna; and In the f', ~ .. Undoubtedly more Is available if mar ply the fotelCfable demand, but with '.~ Mediterranean balln countrlel. One keta can be found at aatlltaclory pricel. anticipated requlrementl modeltly lor· would think thot . uch wen deftned ger, prospeCtl for commercial expol h"' • IOUm! IImltotlonl would make It very Production In the major consuming markel, Italy, II Iharply tower thll for United Stales durum are, If any· i Ihnplc to develop accurnte Itatiitici for thing, modestly Improvcc:i, ollumlnC year, beln, elUmaled at 1,~OO,OOO lonl, durum wheat. UnfortUnately, the re o:Jr price. are competitive. verse II true. 11 II only North America down nearly ~ per cent from 10lt year. 'lDnDI f.. Sons, Inc. Import requlremcnu are estimated at (Continued on page 26) and a few European eountrlel that are "VI. I, Il00KLYH, H.Y., u.s.A. 11215 24 TIIB MACAItONI JUURNAL Ambrette Oyclo-Mixer Extruder with Twin Die He.ad for ... ,. continuous mixing, developing and extruding. NIW TYPE HIGH SPEED CYCLO·MIX!1t TWIN DII II»DIL TMCP (ohown) Flour and wltAor ""' completely mlud with ..ch partide recelvin. proper amount 01 watAor. Eliminates dJy 2000 lb •• per hour lumps round in conventional mixer. 'NOLI Dli MODIL IHCI' NEW TYPE FLOUR FEED SYSTEM 1Il00 lb •• per hour Flour led to cydo·mixer by pn!Cialon control reauItIn, in • unl/orm and conatant leed. l LE DIE MODEL SHCI' 1000 lb •• per hour NIW TYPI WATER FEED SYSTEM WatAor Is IiltAored and led undor con.tant, precision control to the cyda-mixer. Cont",1 Is by microm"",' adjustment with sigbt /low lood. NIW TWIN HIAD DIE : SaUd one pisco head with two ell .. lor .Iow .xtrualon with hllh produ.ction. NIW CUTTING DEVICE SYST!M . Independent direct motor drive to cutting ohaIt. Wide mnge 01 cutting apeedo through electronic control. Elimination of pulley., belli and varidrive moton. ' i NIW TYPE SCREW FORCE FEEDER SYSTeM I Force leed.r maintaino CODItant leed of dougb to _ under p",,",ure. NIW TYPE EXTRUSION SCREW AND ANTI.fIIICTIONAL METAL LINER . High production acrew with low .poed. Anti·frictional metallinor. in &crew hOUlin, for lon, wear and I" ~ !i ' Irlction. . , , ' II 26 .' , ,._-_ .•. _._- 7 ' 1 Durum Export Potenti.1- If world-wide production inereasel price, well above IUpport levels are Indeed acceleraUn" the COnte· would aeem to InvaUdate the ' I (Continued from pale 24) quencel to commereiat exports mllht that carryover .tocks would In. prove far more severe than to tot.l creased. CCCCoY.~ world tnde. Much 01 the recent In Perhapi there I. In prospect . ome In this country, paradoxically enouah. creaae in dollar exportl II tnceable to modlftcatlon of preaent CCC operatioN, it I, not all thnt eal)' tor an exporter to the enormoul calh purchase. by the luch II, for example, a pun:haae pro Jay hi. honda on the neceuary .upply Soviet Bloc, where much or this year', (r1Im. 11 the anlwer I. to be found in of export qualities. Heretofore II haa laraer production occutted. On the thlJ or .ome other chanle of rulel, we ulualJy been poulble 10 raU back on other hand, there I. almolt Inllnite urae the Department to announce ita CCC to cover larle sale., and. for much ! room to UPlfade diets In the under· Intension. well In advance of the Ifl. of the time. CCC was the principal developed countrie. on conceulonal IOn. NeW crop futurea have been trodtd luppJier of export durum on price con tennl, provldlnl dlllribution bottle· for several month. now, and market sideration. But lovemment Itocu are neclu c.n be OVen:ome. position. have already been establish. /, . now down to the point that they wJII , Here In the United State.. we are ed. As time loe. on, bUllned continult, ~ hardly cover a Iinale multl-carao round aIIurel that new crop price Involve • wltneuln, a very substanUal and very Jot •• Ie. Accordln. to our last Inlonna ment will arow. tion, the Alency hold. leu than 200,000 abrupt opanalon In acreale. Some or toni In total, of which only 70,000 to you who are wheat fannen may well Mr. Ooodala'a CoauDaIlh 80,000 are known to ,rade No. 3 hard know more about planUnl Intention. than We do--at leut you are each There mUlt be very few Industries amber or belter. About 100,000 tona are that demand .. much evaJuation of the in country and sub-terminal locaUo", ahead of u. by one rann. Later reporta future 81 doe. the durum industry. Ctr· where the grade I. not known, and the comin, to our attention. however, tend to lean falr)y conlistently In the dlrec- t81nly Involvement at any point be remainder fall. below No.3. tween the preparation of loll for teed· Thl. means, of (aurae, that our full tion of latler plantln,l than had been anllclpated earJler. Perhaps an Incf'C!ue in, and the flnal procelllni Involves export potential will be achieved OI\\Y the . u umption of rllk without mud'! If new crop durum nOWI nther fre.!ly of 23·25 per cent would represent a fair menial avenle of ,uease. we have opportunity of aharlnc it with lomtont throulh domestic marketlnl channell . .1Ie. In recent years It Is doubtlesl true that heard, lome educated, some not. We have alao heard 0 wide ranee of pro In the lalt nve years the Indultry hu a certain de ~ ~ .! e of price stability re unqueatlonably had 10 gear it. thlnkln, lulted from CCC'. capacity to lupply duction iueasel but these, too, tend to inertiae os time loel on, and the earJler more to export demand. That II to II" export requlrementl, an element which tbe development or hlaher ylcldl.., appears tG be lacklnl this ycar. On thc doubters reapecl1n. the 1.8 billion mcn H tloned by Aariculture Department varietlel hal made II profltable to fX' other hand, the exporter II caueht pand production beyond domeltic tfo IIquarely between the valuel he can .pokel men seem to have disappeared. AI lealt onc profeulonal eeonoml.t will qulremcml', 10 long aa exPOrt outleU obtain In the competitive world mar can be found. ket and the combination of domeltlc privately mention 1.0 billion bushcla a. belna within the realm of reBlon. On the averalc, It oppeDn thllt duro price Ie .. lubsldy. AI pric:el of other um yleldl are nannlnl about four bu.h· claase. of wheat rose to unusual pre WUl Add. 10 Curyo.,.., el. per acre better thon hard red Iprin. mium. above the price .upport level whcal .Ince 1962, and II I.n't dlmcuit to earlier this ycar, the export sublldles There doc. appenr to be n consen.us Imagine an BO·mllllon bUlhel durum did not follow. Should thl. pattern be or knowledgenble observers on at Icallt crop at lome time In the future. The repeated for durum wheal, commercial onc point: We wlll i urely add lub.tan- queJtlon we mUl l addrell ourselvcl to Import requlremenlll are likely 10 be 11 .. lIy to cnrt')'O\'er out ot next year'.!! then III: What lite our proJpcd l tor l'Oll" prudufo:tlon. And In thl. dn:umltance. ,.uppllcd II)' uther t'CltIntrlt!". II hlicntly fo:xportlnj,l' :m til 4.0 1111 111011 We are most perplexed by the Atrlcul· bUllhcJ, or durum1 Coming Crop VII' ture Department'. announced expeeta Before closlnl, perhaps It would be tlon tbat domestic wheal pricel will lIecall hold well above price support levell;. worthwhile to look ahead another feW recall lOme of the event. ur 1M Thla nana contrary to earlier experi Let', months toward the UN17·61!1 crop-year. put to let ua atarted, and perhaps we ence, to orthodox price theory, and, we World-wide, we auppose one II wise to can lain enoulh momentum to explain musl confe .., to our pro,noatlcallona. bet on continuation of the lonl-term the preaent, and hopefully, to under· trend which, Iince 195B, hal con.islent 1n fact, II II contrary to every thin. but the cumnt value of new crop wheat Itand what It portenciJ for the future. Iy tended toward shrinklnl ruervel The lut luue of the U.S. Departmrnt futurea, which hold well above IUpport unttl this year. At JOme point We mull or AcrIculture'l "Wheat Situation" apt pricel, juat as the Department expecta. hope that the efTon. now In pro,reu to ly explalna the phenomenalincrulC In Improve production technololY In the Some have theorized that a tremend world wheat trade since the cllrly leu developed countries will reVerie out up.urle In export demand waa eX· 1950' •. peeted to occur nellt year, and that thlJ thla trend, but this II bound to take a The explanation reatJ would be lumdent to .uataIn domuUc little time. Of coune, we have Jwt teen facton: a crop suffic:lenUy larle to Interrupt the prlcel. Certainly It I. ttue that a record onsl decline In carryover, and one mu.t world crop 11 usually followed by a • Larce amounts of concenl speculate upon how much of the yield year of lower production. Aside from &aIel by the United Slate.. Improvemt=nt Ihl. yepr wal attiibutable thll observation, we lind nothln. upon • Entry of Communl.t counlriea Into to lechnology and how much to wcath· which to predicate 8n In~aae of the the market .Ince 1811. er. It is alwaYI posalble the tide hu nett... !')' malnltude, aJthou,h, In falr AdVerse weather condltlona h8\'t, of ' already started to tum, cal'l)'lnl with ned, neither do ..... e nnd reason to ne COUtIC, played a major role in brln,lnr It lome Important Impllcatlonl relpect. aate the polllbllll),. However, If export the Communl.t countrlea Into thf! m.r Ing world trade. dcmand should be lumclcnt to hold kel. On the other had, there are 28 " " Da,um Export Pohntial- II tolerable. These are our prime resultl are man! slgnitlcnnt In the light (Continued from page 28) markets for durums, and our belt of the great amount of sprouted durum quaUtl1!I Ihould be channeled in lmlicatlonl that both China and the In circulation during the crop year. this dh tetlon. U.S.s.R. plan to remain In the buying There was a concerted effort by the (2) Demand !rom developing markets an nn In the foreseeable future. China USDA and the Industry In general to where no~les and palta prod. hOI! followed a policy of &elllnl rice protect the foreign bUyer In his pur Ucti are mllde for the most part (l ml buyin. wheat. which mnke. llood chases of milling durum, and exporters from milling ~·! heat. These mar I('nsc Inasmuch a. rice II worth twice made It a point to explain qUality vorl· • kell are in the ,roceu of im as much .s wheat. It I, also interesting ations and, above oli, to fairly represent IIAlHI. • proving the quality d their prod to note that the Soviet Union has made the quality of shipments. t om sure ucts by ullng more semolina lind ad\'ance commitments to purchase these efforhl hove paved the way for u leu 'arina. Typical of thb market wheat even thoullh a favorable crop solid foothold In many markets. il Vt:~lezuela. These marketl rep was In prmpect for them. Thesr adlena 1iiiJ. VACUUM to .thl.~. bit ,lIerlon '" •••,.,. IIour,•• d'n, I. ,h. ,,..••• relent the greatelt challen.e. For One further aspect of the 1065-66 ex Praducfa ,,.. ","n",'v ,up.l"lor. "',•• ,.. .,.. ,h•• H.ctl". seem to IUliest that the Communist port ngures hould be pointed out. It Is '1'0,.""011." '0 nations are willing to leave the produc. a favorable price or duruml rela. proofluclJolI clp.dty 01 'h. p ...... tlve to milling wheatl can bring that a bealnnlng was finally mode in 1 lion of lOme of their requirement. to P.L. 480 lales. The quantity was not about a rapid conversion while area, where production II mOlt eeo. Jorge-only a lIIt1e over a million bush· nomlc.1. an extended disparity will deter demand ror dumms. cis-but further purchases have follow Iiiif. DRYERS wo"" bo'" In •••clt (' .r f. IIou,..' .nd con""lIoll. (2' Continued programming of wheat ed lince, and there Is reason to bellp.ve hou,.) op.,..II,,"o. (3) Marginal demand under concel· under P.L. 489 II not allured. at least thot P.L. 480 buylnp: can be effloctlvely ,,Fr,;.";' :.:, "jlfT, mO"1 ., .,•• 1. Iional salel pro.raml and to em 2 In quantities Jeen In the lalt three used In years to C1. 'II most er.lnl dollar buyers as discuued ., , '2. ft :,:\1'" I, ,..."•• d "1 mI." ••, .,pond." ....'11 p.".'. _If". ".1,,1 ••• yean. However, the principle of Food assuredly contribute I tlo .. the , I ~., co.Un,. D moment ago . for Peace I. 10 unlvenally accepted port resultl. _h_ ",..,1", " • .,. can b. con'N"." dul'ln, 'h' wlto/•• 1 It. II •• 'honle. chat It is hard to believe It will be Since we have had a dramatic increase t. 'h' pl.,. " ••••0"" abandoned. Therefore, 1 would expect in the International trade In wheat, Th. PreHnl particularly lince 1961, and Iince wheot lim. d"1'''' ,n'''N ,he CO,.NeI p ••'. "no' mol.'uN con'.nt a P.L. 480 ptOll'8m for wheat to con~ and durums are Influenced by many of TUrning 10 the preHnt. the Interna· linue In lood amountl pending the har~ tlonal IItUal!cn II I this moment Is ger vest relults expeeted for 1987. the lame factora, ond demand Is l ome· what Interchan.eable: why have we mane to the objective of maintaining All'. I",.od,.lIl)n unll. pIle." In "~a lon, cu, ,ood. lin •• •••tw •• n 'h. All In aU, the world wheat trade not leen a lreater demand for durums? consistent exportl. U. S. durums have p,...""'" and ,h. final dry.,. - no' only.,."" up. 'h. "ryln, ~ hould not be expected to Ilgnlftcantly had a aood year ended June 301h; the .h.'. decline. The onlwer to thll seems to lie In the 3 ,U'OC... bu' .Ito p.,'.u"'", p." •. price relatlonlhlp between duruml and United Stales additionally has export ; t Dwum ud Wh .... D.mand milling wheat. This relationship wal commitments through December of al most 20,000,000 bUlhel!. We do not have Those here today art! awure of the not favorable to duruml until 196~. 11 a leri,Jul competitor In mature markets , . HI,,, '''''''.'on p". ••UN ond low '.mp.r.'IIN ., dou," ""1111 'n 0 filet that durum II not the same com. continued favorable throughout 198~, 4 molehl••• produel ,uo"fy. modity as wheat. Hence, the Increaled and holf-way through 1966. At the at this time, even taking Into account dcm&nd for wheat doel not Immediate. present time, it II not favorable for thot International durum prices are I), ('all for Increallng demand for dur. durums. Therefore, throughout most of very hllh-45 centl over soft red urn. On the other hand, It II not nonnni the period 1961 through today, we have wheat, 40 cents over hard winter wheat, 5 to see durums escape the Innuence of been pricing our durum only for thc and 2~ cenls over Iprlng wheat. other wheatl since they shore the same sophisticated and mature markets. Ad· On the other Iide of the balance, our production are. In mOlt parts of the dltlonally, It Ihould be noted that our position gained lost year Is vulnerable. ":urld. export reluUI through the period Indl· The Canadian crop was excellent, and Furthermore, It must be realized thot cate that only in yean when our Ar although It Is not eXpected to come on 11 c~rtaln amount of demand for duruml gentine and Canadian friends were re the market at low prices, It represents Is InterchDnleable wllh cheaper wheats. stricted In their ability to lupply or a foctor to be reckoned with at loday's and therefore the total demand tor dur. ship, did we make reasonable Inroads world price levels. The Argentine reo um ~ ill I ~ ss when durum seUI at a pre. In these mature marketl. There il no celved Ihelr much needed rain, and ex rnlum O\'er mUlInl wheats. Demand doubt that very 118bt competition from pectations are that the durum crop will under conceulonal satel programs both Canada and Argentine In the crop run minimum 20,000,000 bushels and roughly faUI In thll category-as does yeor ended. June 30, greatly augment. will be ready for harvest In December. some hard currency demand to mar. cd the flnlll relult, but certainly the The prospective demand for Decem. /olinal consumption areas. Another fac. competiUve attitude taken by USDA In ber onward appears to be quite good If lor aRectlng total demand of dUruml Is f(rantlng "ublldy olso played a big part. it moterlallzes tor durums. The ques. the tendency of buyera to pOitpone Also, there ore other 'actors. tlons to be answered lire: durum purchasel when a lubltantlal premium exists over milling wheat. I Marlr:et D... lopmenl (I) How Interchangeable II this de. would like to elaborate a little more on In the 10lt three yean a team effort mand; or, In other words, how many buycrs require marc hard the different typel or demand for duro by producers, merchandisers, exporters, winter und less durum at a 40- urn .. I beUeve there are three: North Dokota State UniVersity, and the cll nt spread In price? (l) Demand from sophisticated and USDA, hal bl1en under way to lecure mature marketL Thll demand conllstent year-to-year export markets. (2) What Inroadl will Canada und cannot easily be dillod.ed even Mony important Iteps have been token Argentino make on this prospcc at tremendoul premluml over and] !."c Ueve many more wlll be taken. tlve demand? mlllin. wheat. Over .n extended Certainly there II lome encouragement Therefore, the present Iltuatlon may period or hllh premluml lor dur In the n!IUltl of the crop year ended mature to the poInt where we may, um&, th" demand will Ihrink June 30th-A record 3f-mlillon bushels . through either action or Inoction, de . only IUlhlly to the e);lent that. 96 per cent of which was for cOlh and tennlne the total exports for this year. btendinl or semoUna . 'lIh .{ arin~ scaUered among many marketl. These (Continued on page 32) '. DII"'ftI Export Potentl.1- New York. In a ltatement before a sub durum, nearly double lut year'. ~TOp (Continued from pace 31) committee of the HOUle Labor Com of 16,900,000. Acre. planted were In. mittee Invt!lUlaUna the Impact of for· creased in IM8 to l,13t1.000 from lIltS ~ to Iht future, It it clear that elan Imporll on U. S. Industry and acreale of 840,000. Ylelda were up to our export potential can be ,reatty In employment. 26.7 bUlhel1 per acre compared to 20.1 creUtd, but we mUlt be aware that tht. I' "Th1l dumplnl can be quite clearly lall year. Durum production by provo , requires Arm dtcllioDl and ftnn abJec l11u.trated by the fact that a two-pound Ince. thl. Yelr Includes 215,000,000 In tlv", '. packale of Canadian macaroni lell_ at Salkalchewan, 3,000,000 In Alberta. and I thlilk the bule decision I.: are we retail tor 39¢ In Buffalo, while the same 1.300,000 In Manitoba. prepared to maintain the world price product leU. tor about 4~¢ In Canada." of U.B. durum. at around·the-world Mr. Olola '1Id. He Ilttributed the abl1ity Au ....lI.n Wh.. t market level of mlllin. wheat over a of Canldlan macaroni manufacturers to TOil The AUitraUan Wheat Board hu period of yean' If the answer I. neJ. sell below U. S. price. to hllher U. S. tive. we mutt then double our etrortJ to raw material emt., opcratinl expensel foreealt a crop of about 313.000,000 bUlhels. The' lown area II a record penetnte the mature marlleta. ,treulna and wale rates. quality and a better descrJpUon ot 20,I}OO,OOO acrel, but the outtum wDi In 1965, he said, Canadian macaroni not reach the al1 time hllh ftJUre aet In quality. We mould a1ao coneentfllte IOld In the Buffalo area averaged lU¢ a upon .leppln, up P.L. fSO. 1964-6~ . pound and In 1966 wal down to 1~¢, If the arawer ,_ yea. we do .ant to compared with a price of 21¢ for com mllntaln our lnternatlonal price of panble U. S. product. ''Our experience F.. nch Wh.. t C"", Down dUl'Uml at International miJl1n, wheat hu been that at companble priC'el The 1866 French wheal crop 11 eJtl. 1evell, then our export polentl.l 1a ,1, howewlve. may remain quite brand mated .t 465,000,000 buabel.. twel", n1ftcanUy emarltd. However, we mUll Joyal, but when Canadian mlcaronl can per cent under lilt year, accord In, to be Iware that thit II • Ion, \enn pro retlll for that much leu than OUl'l, an Intematlonal Federation 0' Alrkul· cram. and we .blOlutely mUtt maintain many cu.tomen wll not pay the differ tural Producer'll bulletin. thll competitive poIture from year to ence/' he ..Id . Winter Il'Iln acrea.e. were reduttd year. Thl. would not mean we keep the Mr. Gioia declared that Imports of because of poor planUnl conditions lut aame export price from year to year Canadian macaroni Into the United fall. Thi. resulted in larler acrealet of without rellrd to world market condi Statel durin. 1965 totaled 4,111,298 aU Iprin. planted crop.. and ,ood tiona. It would limply mean that the poundl of which lome 2,800,000 moved yield. are Indicated. lowett quality ot mlllable durum would through the Buffalo customs dilirict. ~ ._--- ftuctuate within a cent or two at mllUn, ~-- ~ In the ftrst seven montha of 1966, im wheat. Malntllnlnl thll relatlonlhlp of , pori. throulh the Buffalo area were In Indl.n C"", TlOuWe interchanieablllty from year to year exceu of 2,000,000 pounds. Tolal Ca India I. lUll havlnl crop trouble, but would allo require areater reserve nadian Import. were up more than 80 further aid and the amount wlll depend .tocks, and Increa.lnlly lreater reserve per cent over the same period a year on availability at food Iraln luppliH stocks .1 exporll build up. For the alO. Wa.hlnaton 10UfC'e1 11)'. withdrawal of IUppUel to developin, mlrke.. i. particularly deatructlve to It W81 pointed out that Canadlanl lana: tenn exparulon of these market.. have a 7 to 8 per cent advantale In Doulhlooy In So. Africa currency valuea which add. to the U. S. AnnounCC!ment WII made by Doulh· ReaUy, the future of the entire In balance of plymenll problem. du.hy fa quite brilliant if the rlaht boy Industriel at New Richmond thlt Itepi are taken. ThInk of the advan Robert M. Green, executive secretary It. Intemationll dlv1l10n, Doboy Inter tile. of a broader export demand: of the NaUonal Macaroni Manutactur naUonal AG, Swit&erland, hu fanned I • Greater production to the pro en Auoclatlon, alao made a Ita~ment IUblldlary In South Africa. Headll Uif' ducer, and areater turnover at .U presentinl Indultry faela and ftgure •. ten of the lubaldlarle. will be II! Jo level. which enablel a broad and hannelburl. fluid caah markeL EventuaUy it The new lub.ldlary of the Doughbo)' may be senalble to belln • futurn Allentin. PIO_ Expom oraanlzauon will oft'er automatic rack· markeL Arlentina hal canCC!led a Ilandln, alinl machinea, Ralen, labelel'S, con· • The mUlinl Rrment of our Indus ftve per cent export tax on wheaL veyors, ftlllnl machine., cue packers. try wt11 beneftt (really from thlJ Arllentine lovemment officlall ..Id the cale sealen and . hrink packallnl lines. broader calh demand. AlIo, mlll move wal to promote lraln IIlel TEFLON DIES buyen could be auured a linter abroad, and thul earn much-needed selection In quality. torelln exchanle to bollter the coun- : Tro".lln • The exporter would lain In hit try'. economic pOlitlon. Araentina for ' Albert Roblllo of Ronco Foods. BRONZE DIES ability to ,hannel the rlSht quali many yean hal ranked with the U.S.,. Memphll, vllited the Orient recently. ties Into the rllht markell and Canada and AUltralla al lop exporters While In Korea he saw a noodle opera· therefore maxlmlu! retumJ. of wheat. But the Jail harvelt W81 cut tion Ilmllar to thOle of Monsignor CROMODURO DIES by droulht and competl lion from Ar- Romaniello, the Hona Konl noodle Gentlemen, the tuture belonll to lenUna In the export market had be- prlelt. They were teedlnl over tWO DIES IN TEFLON WITH INTERCHANGEABLE ROUND AND AT thOle who plan fat It. come nelUalble. thoul8nd penon. dally. Mr. and Mn. Robert Cowen of A. OVAL SECTION ELEMENTS Goodman &: Sons, Lonl bland Cllt, Concem 0 ... Iftlpom Recorel C.n.dl.n ClOp were in Venice, Florence and Rome be A chara:e that Canadian macaroni la Excellent harve.Unl weather in the fore tourinl the Greek lIl.ncb. The AI bein, "dumped" in the United Stltea Prairie Province. booated Canada', loclatlon prealdent wu surprised to Adlllr81 ••! PI/nlo 8 Glauco Montoni Pistoia (ltalia) T81.24047.25712 wu made by Anthony H. Glol. of the . prinl wheat crop to 8 ncord 824,169,- Jearn that Greek. eat almOit u much j 0101a Macaroni Company, Inc., Buft'alo, 000 bUlhell. Of thll 300300,000 were macaroni u Italians. 33 ''''''!-. . - ~.--.~...-~-- - .. , - ~ .• " ' ;~ -""0. "-~---,-·'-.----7 1 -,-.--.;~ ;~.. ' ~ -'" . .~ .:y;' . SMOOTH SELLlNG~ • by GIo .... N. Kahn USE MO.E THAN ONE BASKET Thll II H•• 2S 01 , ...... , ..1.1 •••rtkl ... Charlie" aecond major cultomer If 10, he Is probably merleel a few weeIu later with another wiser man \oday. oulfn that had lla own auppller. Guud Your w-pulalloa "Sorry, Charlie," the purchaalnl alent told him, "but tbat'a the way A salelman', reputation uauaUy tRY, It la." el. with him. When you leave a 1m." Two months later Charlle'l third ac buyer In the lurch, you do yourall count lot caulht with too bll an inven more hann than him. He depended on tory and cut back production 8tty per you and you lel him down. The word ,ell around about acUO/\J HE bl, licket I. the ,oal of all cent. Mu~ of that flfty per cent waa taken out of Charlie', reJUlar order. like that. That buyer wtll teU olhtf T ..Ielmen. If a man writes enoullh buyel'1l and they In tum wUl Inform of them he arrive. at the phttosophy ".. Way Back Itlll others. Your reUn, wl11 be mlnllJ that It'. jUlt al ealY to writ.. up the Charlie wal In a panic. In leu than uro in your particular Indultry. l'Yf $50,000 order aa the t500 or.. !: . Jeen thlt: happen to a number of aaltt Sometime. thll II tru-::. but the man three montha he had lost almost ellhty per cent of hll bUl lneu. There was only men. who lanorel all the f500 ordel'1l while One, whom I Ihall call Ray Smith. .hooting for the bl, one. il fallinl into one thlnl to do. He had to 'A back to hi, old $300 cUltomers and try to win latched on to a couple of bll CUltormn G trap. Only when the trap I. Iprunl back their IUpport. and manaled to for,et that hll old doel he realize the fault In hla thlnklnl. accounll ever existed. Don" put aU your e,,1 In one buket. The reception he lot wal leu than enthuaialUc. A couple of yr.ars later one of hls Theae Imall orden may be your only fonner buyers .....du.ted to the bl' IOUrte of Income lOme day. Don't treat "Sorry," one buyer told hlml "but we've replaced your line. When you time, ih.'Comlnl a m.Jor c:orporotlOll. them lI,htly. When you want them Ray decided to renew old acqulln' they may not be available. That's what ItOPped comlnl around,· we i1lurad you tancel. happened to Charlie Brainerd. weren't Interelted." He mllht JUlt as weI'! have aald, He found lhe same purchadng 1l ,ent "Where were you· when 'we needed . Itl11 on the job. Their meetins ",·11 RIM ODd Fall brief. Charlie lold airplane parir and wu you'" Charlle'l other fonner CUllomen "I'm sorry. R.y," the a,ent aaltl "but maklnl a nice livlnl at It. He had a lave him the lime story. we chan,ed to another suppUer after loyal group of cUllomel'1l who fed him a The moral of thll ItOry " that even you left UI, and we've been quite salls· Iteady Itream of ordpl'1I. All were fairly the bll onel can be loat. Every ..les fied with him. There II Just no ro t :n (or modelt, but they added up to a .ub· min should have a IOlid bale of small you here." Itantlal amount of bUllnea. but Iteady aceounta. Th" protedl him One day Charlie hit the jackpot. He Go After Small Accou.11I. from ludden ,hUtl In fortune that can landed a $7MOO contract. Thll was leave him out In the cold. Inltead of Iheddln, Imall buyc. :; , the followed by another for $60,000 the lalelman should pursue them. 0ften following week. Charlie wal In the a..au OMs Get 81"" they are the mainstay of hll h:comt cloudl. The two lave him a hllher In There's no law tha' IIYI a ll11all ac and Ihould be nurtured. come than 011 hll other ordel'1l com 0 count hal to Itay that wA1. Many of the It mllht be more profitable :0 1 bined. Ilan\ finnl today started II a one·ho~ after Ove or Ilx Imall accounts (','eTY Charlie decided he didn't have time outfit In 10mebocSy'a bam or larale. ' month than to chale a ,100,000 on!! for any' more for the Imaller aecount.. three or four years. The lou In time. ''There'l too much work Involved for The ..lell11an never knowl whed a company, throulh smart manalement worry and Income 10meUmellan't worth a plddlinl $200 order," he told his wite. OU or produd development, wUI shoot up the errort. I'm not IUlle"inl that r HII decilion wal reinforced when he k to become a powerful Indultry. You never try for a bl, order, but don'tl00 lot lUll another bl, one-this one for need only look at the pOll-war rise of at It al the end·aU. I know some ml,hlJ $100,000. Charlie wal ~ally ridlnl hllh. n lOme orlanlzatlonl to see the truth of luc:c:euful ..Ielmen who never wrlte. He forlot hll other cultomeri - and thll. One California firm Itarted with order above $115,000 .nd are not con' they forgot him. three employees and now h.. branchu cerned about It. Then Charlie ,ot hit by the landltlde. ''The bl, onel live me the head' One of his bll accountl Iwitched over and salel ofllcel throulhout the world. Suppoae lome salelman had written achel," said Ernie Bartlow, Q textboOk to lovemment contmcll completo;iy lalelman. ''They demand the mod .nd and had no further need for hi:. prod· that finn orr as not worth bothertn, about. Maybe one did. (ConUnued on pa,e 16) , ucla. ~~~~~~~iii~~~~'JOU~ ,f .... ' to' '. .[ "'.' - " Robin Hood MIII.lnlllllld I Trllnli. u.. MON Thon "n...... et-- holden. But he allO hal lOme It .10,000 are. If cln anner ''yu" to 8t lean and .111,000. He ,Ivel the latter the leven queatlonl you are willey ('Iuttllll Dual Tube Bal Machine In Decem· (Continued fror.\ pal' 14) ber 1965. Since thin the Iolal tim. urne courteaul trutment and clre u them In I number of buketJ. 'pent on Installallon, tralnlnl mi' are lhe qulckelt 10 drop you. And you the bll oneL They can to him at an)' can" .tlUe .bout It bee.UN: 10\1 never '0 YHIf. chin. operatorl and servicing the time and ho'll lpend I week anllyzJ.n, 1. Do you cultivate Iman Ie· bea machine has amounted to only ,et to 1ft t.'1e min .t the top. their IltuaUon Ind preplllrin, I recom counllT •... tIIUh • m.1I ftrm you can dlacull • IIYln days. ~p.re part COlt, have mendation for them. Do been only $612, Including a com· problem on I CiON, person.l bI.lI which 2. you L'Ontinue to service For one thin" lome at hi. .10,000 plet. parts I, • lot more saUd.clory," them even atter ,ettln, a spar. kit purchased with HoIpIoo __ • lOple Ire rilln, youn, executivel who bl, orderT . orlalnll bag machln • • .orne day may ntoed a .100,000 policy. 3. Do ,ou help ""aU buyen You can bet they will 10 to my friend An Important aid In keeping malnt.· with their problem.T One war to Ulure yountlf of small when they do. nanc. downtime to • minimum II buyer loy.lty I, to study hi. nw", and Another triend 01 Wilne seUI mutual 4. 00 you adlvel, leek .man the parts cataloa and Ins\luctlon help him do better. .uk permWlon to tundl. He lpendt a areat deal time IccounllT manuals that .r. available on aU at TrlaRsl. equipment. The .. com· make the IUrvey or hll problenu and helpln, youn, couplel plln their mod &. Do you Ita)' with a larae then tell him how to Improve. prehenslve manuIII contain de· eat Inveltmenla. n. like. doln, It and account even thoulh ,ou tanld descriptions and exploded In a retaU dore th1I ml)' Involve hI.! drawn I number at auc." p,ople a loat Itf view lIIultratlons of n•• rly 1\1 com· lindln. out .bout hi. lIle. volume, hIJ cUltOh1Crro. 8. Do you ,Ive ""aU accountl ponentl of the Trlanale baa ml ered1t noUn., hi. flR.ndal condition. They tell their trlendl ahaut him, and enoulh ot your timeT chlnlt and other eqUipment, ThIs the amount and n.ture of h1a .dvert1l· they tell tbelr friendJ. 1. Do you have I number of simplified malnt.nlnce and thl In" and 10 forth. When ;you ,et the ComIag Beck low 'b.ft Iftlall accounllT when you need a ordlrlns of Iplrl parts. complete picture then you can make 8. Are they dependable? canent. llIaeatlonl. The lou at a bl, account II dllheart. 8. Do you alonl well with enln, but it isn't the end ot the world. ,et ThlJ 1. work for you but it wlll pay themT Bag Machine that doesn't dividend. In the future. You wUl have In taet, there II a chance you may re· 10. Do you have both lar,e and eover the cultomer. earned. the deller'. lI'8t1tud • • Iman IccounllT Jack Granlt, a rood product. wn· have to be babied , ICop)'rllhi IIM-OHrp N . Kahn) man, hal made hlmalt an expert In COlllin!J...... '----- Nut Month lronln. out problem. for the Independ .. ent crocer. He hu leveral bl, luper tell Triangle • market. u hJt cuatomen but he never CLOSE THE DEAL II'IIMTS POI ne.leet. the lmall.rocen who actually AND YOUI SALDMIM H... •• WIIIt IIoW. H.... IIIII. Told provide I hetty alice ot hlllncome. One Trll"ll. "W.'ve always hid dlffi· comer mlrket by Itlelt Iin't much of In EXIT QUICKLY culty with uNlce calli, becaUIl our Iccount. but torty or fltty at them Idd plant Is 1000led In MooseJaw, SIll' up to I .Izelble contribution. Added to katchlwan. Nowour nlw production Toll Trlo ••I. WII.t You W•• t Why thll 111 the tl ct thlt he hal anted an If you are hit by .omethln, ca ...• "hodulll for packalin,lndlvlduol enormou. amount at lood will tor both portion. of precooked cer•• 1 d. not do II Robin Hood M1111 did .nd trophic Uke I mer,er or I product brln, your packalin, probl.m to hlmaeU .nd hll flrm. chinle that freeze. out your line, don't mand almolt continuoul operlUon II .pHdo of 160 ba .. par mlnut •• Trlanall. Our practlcat experience WheIl You. An Ditched take It Iyln, down. :'llht tor your ac Thlt 11 ••11 hordly .ny tim. for and reUlbl1 eq ulpment can be put to count . • . • You mlaht even brln, prel· ule lolvlniyour particular problem. We've been talklnl about the lalel· lure to belr trom your company. tun.up and flx·up. So, whit WI man who dropi hJ. l mall CUltomen noad III baa machln. that won't We arl confident of whot we can And, above an, keep ,oln, back to the h••• to b. baUadI" when he scorel a penonal vletol")' by eompany. Let them know that you are do primarily because of the rUlled, Inalllni a lat'Je account. Itill In there pitchln, and that you'd Ilmpledeslin of all Trlanale packae:' "What .bout the Iman account that Inl machines. They' re Iturdy like to ,et their bUllne .. back. enouih to thrive on the wear and drop. the Hle.mlnT" you may uk. Ad· It • firm chanled onte It can chanle mlttedly, thll Ottu lonally happenl. tllr of 'ast movlns operatlonsj a,aln and IOmebody Is ,oln, to be simple enauah to perform without And there 111 not much you can do around to I1'b the new bUnnelL It pamperlnl ar constant tunlnl'up; about It mllht well be you. and 'lit enouah to latlsfy the most However, you can have enoulh at A hu,e machine tool manufacturer dlmandlng production schedules. theN Iman buyel'l 10 that the 1011 at retooled and left one at It. bll,eat IUp· And best of all, Trlanale machines one or two ot them wili not ,reaUy pllen hlah and dry. The ..leaman',lIne Ire economical. affect your elmlnll. You should allo Wit not lultable any more. have a reeular prot"peCtinl Ifltem 10 However. In a year the ..leaman'l Th. anlwer to your pa~k.8Inl thll attrition II liken. care at by new firm chan,ed III product and It wu jUlt problem may only be • phone call cUltomen. away. Shouldn't you call or writ. the thin, the machine tool outfit "va Tri.n,l. todayl win,. The ..lei man lot back the bual· Tbe "m. CUilolMr nea, not becaule hla compan)' hid re· M... •• _, Trl ..... Did Abou' It The danler of putUnl aU your e.,. Ilyled III product. but becaUN he had Thll probl.m lion. th.t Triolll11 In one balket appUea to the aervlce maintained conltant conllct with the h.. boan called on to holp 101 •• for ..Ie.man u we1l. 1t'l nice to write buyer durin, the dry apell • mlny companili. In thl ClM of up a .100,000 life inlUrance policy but To borrow a ba ..ball phraae and ap· Robin Hood Mill., WI recommlnded enou&-" .20.000 pollcl .. can keep your ply It to selllnl: The ,arne Iin't over Ihoy UII • Trion,l. Du.1 Tuba el, family In 10Dd dothel and put lteak unUI the Ian min I. out In the nlnth Machlna. Ukl aU our baa mach In .., thll II .n .""."",Iy rollibio unlt TRIA NOLI! on your table. Innlnl. P'ACKAO. MACHIN."V COMP'ANV An InlUrance lalelman 1 know hu a Are you puttln, all your e,,1 In one thouah no 'I'", thin a Iinall mi. lin w. DM,..,.AWlnu•• Chlcllao, 11I. 606JI number at .1110,000 and 1200,000 policy buketf Thl1 quit will teU you It you chino-It praducal11k•• twin. T.phoMil (312) IIJ.0200 36 "' ... ) ~ - e .. , .. ;;z;' , . ~ -!( -;--'-" Critical Illu.. In Markotlnt ''It I. critical that our bUllne .. ac:hooll eUmlnate. the posalbllity th ,t one A.n ora:anbed let of principle. and and the ulen of their product better area may produce billed re ~ L lllJ, c:orl~pta about marketina 11 ur,ently undentand each other'a a:oal1 and prob. 4. A new product may be accot:'l pln. ne.tded to meet the Increalln, com lem .... At the moment, each ~I Inclined Jed by luch Inducement. to I ti e ffo ple:dty In tc..day'. world, Wendell R. to blame the other a. the JOurce of lOme taller al advertillna: aliowaRl·" ,.1Id Smith, president, Marketln, Science In. of III dltticultle .... he lIid. free cale. un volume pun'hlSft. .titute told the OMA convention. "It will take the be.t efforta of the Thl., of courae, may halten pI odUd dlltributlon. But it comparable in. The development ot·thl. con.I.t. bu.lnell community and the academic e •• ducement. are not a:lven e1Je. RntlaUy ot recordJna and ora:anWna community workina: toa:ether to put u. where we want to be In an Increaslnaly where, .ale. In the telt mark~t lit what we nonnally refer to a. "exper Ukely to be hl,her than those in Ience" .0 that it can be. analyzed, or competlUve world. The emel'lence of other area •. a:anlzed, communi ~ated, and made av more aclence In marketin, and more . 6. The ..me princJple Ihould apply all,ble to olhen, he told the executlve. lcientltle attltudel toward it wUl make to consumer advertisln. and Ph). ot the naUon', Jeadlna: tood and a:rocery a ,reat contribution In thl. direction." manufacturers. he added. motlona. WJl1 other are.1 reteh't the ume amount of newlp,per Refemn, to the food Indwtry', In The MarkeUn, Science ]~t1tut.e. Phil adelphia. wu founded In mid· 1M2 II .dvertislna:, t.elevtllon and nd.io volvement with the con.umer, he said Ipota, couponl and other ptom~ that for the Indu.Iry to continue to • non.protit corporation tor educatlon~ and aclentlflc purpose•. It ha. a memo tional often' If not, re.ult. are un. lerve the conlUmer It will require an likely to approximate the teltam. ever Increa,lna:, more aclenUtlc and bet. benhlp of 50 companlel. many frorn tho food IndUltry. e. DUlltlon of the te.t I, ImportanL t., intearated theory of conrumer be. Teat data, to be valid. Ihould to\lI' hlYlor. a time period lona: enoulh to nfiecl Mulr.tlall Blructuu Will It 510,1' repeat purchaR. and reaction from More companIes are uslna: a .cientlfic competitive product.. OtherwlR. The markeUna: structure, the actlvl. approach to new product teltina:. The It la Impoulble to predict thai the tie. in the channel of dlatribuUon by mull ahould benefit manufacturers, re ..lea levela reached can be malA , manuraduren, wholeulen and relaU. tallen and conrumen by reducing the tained In the tI,ht of competitiOll en, I. one ot the molt dynamic element. high failure lite of new product., ac. RelIable relult, may require 8 10 i,I In the whole marketlna: pro~n. ]t II 12 month., and In .ome r atel U j I cordlna to A.C. Nielsen, Jr., pre.ldent at . con.tantly In the proc~ •• of chana:lna: the A.C. Nletlen Company. )ona: .. two years. and adapUna: In re.ponse to chana:e. in 7. Test data Ihould be based on If the markellna: requirement. ot manu. De.plte thll hlah failure nte, pro lual consumer Illes. {.aile would facturen on the one hand, and chan,ea ducta new on the market Iinee 1950 teem to IndIcate that to find out :f' now account tor approxlm.tely 50c;;. In the habit. and preferen~. 01 con- what II a:olna: on In dorel, It IJ ot packaled grocery ..tel . • umen on the other, Mr. Smith .tated. necenary to take the metlsurt Nolina: that there are many ob.lade. The ultimate purpOJe or t- Testing Boil-in-Bag Foods REMINDER HE food trial ends. The evidence 11 T Into the record, the jury welsh. the rc.ulli. And then the verdict: another food declared ready for boilable plastic packale,. Thl. unique Jury panel meets at least every two weeks In the FUm Reaean:h Except for genuine hardship cases, Laboratorle. of 3M Company. U', an Important feature of a l'llt kitchen there-the Hl'lt service of Ita kind for companies throughout the nation who volume mailers must pr&·sort by become Intere.t~ In the poulbl1lty of boll·ln·b.. packslin. for fc.od. and nucci. The aervlce I, an outgrowth of the Zip Code on or before January 1, 1967 expandln. packaRln, concept that al· low. frozen food.. either .auted or unaauced, to be sealed and even cooked In pouches of nnib!e. transparent fUm , TO'I ~ panel mHtl In r._·...: ~~ ~ h~":"~.:, 'f:1~~j:~~:! ':":;';"": ,;;; lvaluetl food poulblUtlft fOf (ook o! Jl The PQckalel are merely Inserted In pro.fmcl.l)' 90 per Clnl of lhe IlIled , , boillnl water or electronic oven tor a The Zip Code deadline is January I, 1967. , Product Impro.... nl also learning to their surprise tha t Zip Code oRers lew minute•• and the food I, ready tor vontales of the pockalln' concept. additional benefits to them. aervln,. drawlnl upon po. t experience of proc If the potential boll·ln·bo, proceuot Aft.!r that, only mail that is properly Zip-coded The telUn, Js desllned to provide euol'l who adopted the approach. haa sent the laboratory samples of hi! will be eligible for Second Class and Third Class Detailed studle. of the .Ize of the During Zip conversion it is easy to c1enn your enouih InformaUon to a food procellor product In advance. he II served tilt Bulk rates. Unzipped mail will be accepted only list of duplicate and dead addresses. Zip filing to Investliate further the capability of market for the pouched product are food already pocka,ed. A full report Is at the higher single piece rate. uslni the concept for his product. He· presented. And ther~ are dlscuulons of given on Its performance In the If It ordc,' makes "look·ups" quicker and easier. Zip search covers a variety of tests for pe· the .rowth e.t1mates of that market. kitchen. Codes are already speeding mail deliveries, and a The second half of the clinic Is de· If you have not Zipped yet, you had better start rlods raniln, from two weeks to as The teltinK Includes a period of pm· number of businesses find that Zip t.!rriwrial divi voted to the technoloiY of boll·ln·baa: right nowl loni as three months: And the taste pie cooking and preparation undtr sions orc useful tools in marketing, sales and other proceulnl. Packailn, en,lnel!rs from panelists-six men and women who sit various conditions. then freeler Ilor· the 3M laboratory explain the proper· Plenty of help is available. Both the U.S. Post unexpcr.ted oreas. around a table to be served up the re· age. Finally, the relults are reudy 101 ties of heat.sealable polyester "1m that Offi('c nnd many private companies in the umail lult. of the experimentinlC-provlde the the tasle jury'. next meetin,. make It appropriDte for food markeUng. "-'Ctor" have already helped thousands of compa "nal test of that poulblllty. Questionnaires before each panelill" The telt kitchen II operated by Anne The needed processln, equipment. nies to Zip their lists quickly and efficiently. 'Ib whether pouch openers and sealers or place seiling require him to rute tilt Petenon. a iraduale h"'one economl.1. ta.le of the food heated or cooked 1ft help speed up your Zip conversion: She like. :0 call the taste panel "or· fonn·"n·tealen, II detailed with ma chinery model .. chltrts, motion pictures plastic pouches-ratln,s from e){cellrnl IMPORTANT ,analeptic '-a term from her day. at to unacCi!ptable, Appearance and tu' t. Call your locnl Postmast.!r. He will advise you and sUdes. And the conference con· Extensions have been given to mnllers who demon the Unlvenlty of Minnesota denoting lure also are conaldered In addItion tt on ways and means of converting to Zip, ond el •• ployment of the sense or,anl In the dudes with an explanation of costs, strated that they had made u substantial effort In supplle. and dell very times. "avor. Nearly 150 different food ~ . from s~w you how the Post Office enn supply the lubJecUve evaluation of food. exotic seafood dlahes to poultry dru m· good faith to comply with the deadline but were un. "With re.uU. from our talte panel," ZIP numbers you need for a nominal fee of only sUck •• already have bun test-shmpltd $1.50 per thousand. able to dO!lo becaufl e of circumstances beyond their lAYS Anne. "the cUltomer knowl better by the laboratory and the tOlte paotl control. what he can do." 3M reports. Nearly every one hu. bet'D 2. ThIk w your lett.!rshop, addressing equipment Information CUNIc found .ultable for the heat or r' ok· ln· salesmen, enmput.!r finn. and other mail.ori pouch principle. But the le.t kitchen and talle panel In the seafood area alone. 1.:.ilchtD en~ suppliers. They have developed many in are only part of a complete service lit te.t records cover more than 8U prof· gemo", methods for Zipping lists at minimum the 3M Film Laboratory for a potential ucts from miniature shrimp to .Ala5kln cost wyou. Remember: Zip Code means better postal service boll.ln.ba, food proceuor who wonden King Crab. and 90 per cent of thrlQ at lowest cost to you. There are and will be prob if film pouche. mls:hl produce more have been approved by the tOile JUI1- Zip Code is het'e to stay! IIle. for hi. product. but needs more lems for all of us to solve. But we can be sure of Morevver, the tesUn, found .earood to Most businessmen clearly recognize that only one fact: January 1 stnrtsa whole ncwera of postal Information. be especially .ulled to heat.5calablt Gettlni the anlwen: to his que.Uon. through the modem Zip Code system can the Post efficiency nnd economy that will benefit your "Scotchpak" brand polyelter fUm. I:; .Imple. Contact wUh the "nn brln,. Office hope oRer low bulk mtes. But many are Seafood Increaslnlly has becOnle w w government, your customers and your business. on Invitation for hi. marketln, and oa:nlzed in the con.umer market II I technical penonnel to take part In an sl,nl"cant souree of protein a. weU: "Information clinic" there. U.ln, an In several vitamins and mlnerall. Boll- ~ formal conference fonnat. clinic events baa packa,ln. tnlUre. retention averl,e one day In lencth. The early dllCUulona center on mar· theae nutrlenlt, preventlnl them 'n: beln. cooked orr In the atmOlphfr:out. keUn. Mvanta,el and other eeonomlc .: ••1 ' ...._.,.' ...... ,1...... _ ...... wa.hed down a dratn. SM polnll "' . .._.11 ..... 111 h ...... t ....I •• g . _~ Ilcton of a boll.ln·baa proceliln. Ilne, SM marketln, expert. outUne the ad· (Continued on pale 42) 40 TilE MACA,ONI JOUJJIAl. 4t ,. ,~ .,' , .~ . ;. Q rt· , - r " I , loll.in.... Fooda promotion. He abo thlnkl Il takel at· ud on the pantry Ihelf. The pen:"ntJI' I j (Continued from pale 40) tractive packalinl and hal developed WaJ '14, compared to 68 for .11 hOUlt a carton that can be stacked horizontal· bolds, and only M for famllle, with But the protein In seafood developed ly or vertically and dumped for rpeclal Incomea under ts,OOO. Into a problem In one case. A cultomer promotionl. Similarly, in maklnl user cl a ~ ~ l tln. I.ked about the posllbillty ot cookln, ...... HIo .... tionl by oceupatlons It WII the profts OUR BEST WISHES raw lole, cod or perch In pouches with Iional, technical, mana len anti pro. cl'eum Huee, but early teaUnl discov PoUano saYI he haa done a lood prietors who had the mOlt In the house; ered that the protein In the fi sh would amount of Itudy on the orilln of palla lome 75 per cent. Collele lruti ulitl curdle the ,auce. Teat kitchen experi producta and hu poured over literature were better conaumen than prraoru FOR A menta, confirmed by the talte panel, aent to him by the UaUan Museum at with aome hllh school or lell: 70 ptf .howed that two specially-prepared Pontedaalo which II devoted exclusive cent compared with 62. white lauce recipes and one uslnl but· ly to the hlltol')' of apalhettl and other ter sauce prevented such curdling In The ale IrouP 30 to 49 wal one point pula producta. ptt HAPPY HOLIDAY SEASON frozen pouch packaging. beUer than thOle under 3D, 71 to 70 From literature sent to him by the cent. Hamel with children ranked flf In the teaUnl of poultry, panelilt. Museum, he hal learned that Cannel ahead of those without children, 74 to have Jud,ed each one of the 40 sample. loni were known al early as 1570, when 56 per cenL placed before them acceptable for the reference II made to the chef for Pope AND A 3M polye.ter 81m. And aceeptance on Paul V. Bartolomeo Seappi, who made other type. of food, I, running more his Cannelloni for the Pontlrr by usinl 'oultry A_I.tion. M .... than 80 per cent. wooden cyllnden to make the shelli. The eO·year· old National Poultf)', Other experiment. have covered a The word "cannelloni," Pollano says, Butter and Ell Anoclatlon 11 jolnm, PROSPEROUS NEW YEAR new concept of Io-called "thaw-In·bl," derivea from the It.lIan word "canna," forcel with the lnltltute of Amerlru Cruita - Itrawbenie', raspberries and which means "tube," and the IUtftce Poultry Indultriel , offtclall of Ihe two peachea. The product pouched In "ani," which means "iatle." orlanl18tionl announced October I. "Scotchpak" polyelter fUm II limply Manicotti, which are very Ilmllar to Glenn Andersen. prel ldent of Na· placed under cold, runnlnl water from canneJlonl, lIteraJly meanl "cooked tional, and Vic Prinlle, chalnnan of tht the kitchen faucel for "Instant thaw· handa," and the word derives from the InaUtute board, said final details of the Inl." UN of fUr muffl worn by ltaUan women alreement were worked out rlurinl the In order to keep their handl wann. v. JAS. BENINCASA Full reports on the kitchen telts and National convention held In Chlca.o. the tute jury's verdict are provided the Pollano'l reJt!an:h indlcatel that in Italy Cannelloni and ManicoUI are Dlrecton of both Kroupa approved Inqulrlnl processor. The recipes also the action. are tranlcribed. Into "Telt Kitchen Bul· ulually made with one of two IUlings: In a joint Itatement, Prinlle and letlns" made available to food procel' one II with IIlht meata-chlcken, tur son curious about possible applicationl key or veol, and a combination of Andersen emph.. lzed that the mulutl at the boll·ln·bag: concept, but unable cheeNa; or, In the place of meat, they Interelts of their members have broulht to vlsll the laboratory. ore Riled with Iplnach, and lopred with the two national orianlzatlons together. "By joinlnl forcel," they aaltl, "1Il U'I been found thMt the telt kitchen cheeae prior to cookinl. feel It will be poulble to do D mOlt and other laboratory servicea can help Winter Meeting - DIALOGUE: I\egkmaJ Pnf.nDCfl effective job for the memben of both permit marketing a product al aoon aa orlanl18Uonl, lain lreater IUPj:Ort II a month after telUnl-lmportant time While Cannelloni Is better known in Effective communicotions must be two woys. the ,ra.. roots, and strenlthen the i& and dollan saved with the help of food the Bay Area of San Francbco, Manl· duatry'l voice In Washilliton." ~search at 3M Company. cottl are more popular In the Ealt, Pol· lana IIYI. Canneltonl are better known Membership and actlvlUes " f IhI Discussions ..... ill center on materials and methods; In Callfornla beeauN 10 many restau· National are belnl combined wi'h 1M rantl feature It on their menul. made a part of the Inltltute. managemllnt matters and government affairs; It.llan Food Speclali.t Both Cannelloni and Manicotti are lnatitute President H.rold h!. WiI t In Redwood City, California, Leo ellCntlally macaroni producta, accord liaml laid activities that were e ). .:lulil marketing and product promotion. Pollano Is manufacturing some twenty· Inl to Pollano. The ori,ln of the ItaUan with National wi11 be carried ou t In tilt leven frOlen Italian food lpeelaillel word macaroni is abo of Interelt. When Inamute throulh a l peclal l\ IliDn» under the Venezia Italian Foodl label. Itallanl fint boulht macaroni, they Markellnl and Transportation D.\' isi(lCl. Plus fun in the sun at the He manutacturea luch Iteml as Gon· would exclaim, "Ma caronl," ("How Present planl call for slrenlthen n lt~r dolln!. which he calli Venetlan'ltyle vel')' dear''', . traffic and tranlportation servio' e Na' Hotel Diplomat, Hollywood, Florida, ravioli; Gneechl, the traditional North· PoUano clalml to be the flnt manu tlonal has offered and also conlinuinJ of.Italy potato dumpling: Ravlollnl, facturer ut11lzlnK boll-In·the·bal pack the fall convention. and an interesting social schedule. ImaIJ·IllI! ravlo1i; Ravioli, which needl allnl for his frozen Italian IpeelalUel. Andersen pointed out that mall)' rJ no lpeclal Identification; Tortelllnl, II He Is ullnl Scotch'pak film, a prOduct National's dlrecton are also dlrcdorsol doulhnul'lhaped filled pasta; Cannel· of 3M Company. the lnatitute. ''They see thll moo;e," lit January 29-30.31.February 1. lonl, tubular shaped macaroni Ihelll said..... a meanl to avoid duplk.t!OII filled with meat and cheesel; Manicotti, of effort." Ilmllar to Cannelloni In Ihape except Mac.",nl Eaten In .... Ang.I •• Many companlel In the Indultl')' hill tor the II.llInl, which II of spinach and Macaroni an upper-clUJ food? It II "~n memben of both orlanlutlQIU. For Rilinations, Writl cheesel; Mlneatrone, the thick Italian In Los Anlelel accordlnl to 3,000 In· Richard Aylward, Executive Secretll1 lOUD: Fettut'lne, a wide ell noodle; terviewl made by the Lol AnKelel of the Natlon.l ataff, will serve al r; Taillatele, a Ipaghettl'lhaped ell Tlmel. The uaer proftle they obtained lultant, to auure continuity of the ~ The National M.caroni Manufacturers ASiociation noodle; and alao Fettuclne, made with for dry macaroni and s~&hetU for the tlonal's prolrama In the tranJIl P.O. lOll 336, P.I.tin., lIIinoi. 60067 Iplnach. Ant alx months of 1988 showed famI· Wendell Tuohy, NaUonal Tratftc JbI' PoUano Is the ftrs! to admit that put. lies with incomea over $8,000 annually aler, wlU continue his service at tilt tin, acroo Italian food It~1t\I requires the lrouP moat Ukely to have the prod· Inatltute. 42 43 , lor Peavey'. operations ln Spain and Mr. Vlllaume' II1d the decltloll to III' 'M'., In S,.ln others the company may en.ace in point a broker Wit made alter In tI. A new ~rporate setup tor III Inter elsewhere. . . ten.lve ItUdy 01 markeUn, In todat. national operations- Peavey'. ,raln export operatlonl are food Indu.tf)' Indlc.ted the mo\'!! would A major new Joint venture In Spain not Involved In the new corporate .treamline the stlllni lunctlonl ot Jffl. These were announced by Peavey Itructure, he IIld. These wl1l continue ny Lee, Inc. He noted that aaln Jetl'. Company, Minneapolis-based ,rain, al at preMnt to be part of the respoMI. t(Hfa~ for 1966 are up aubst;mtllllr mlllln • . and export finn, after III an bl1lty of Charlel B. Green, executive over a year ala. nual meetln •. vice prelldent for terminal operations. He voiced confidence that the lett( Fritz Conil~ n, Peavey president, under whom AI Noble servel al actin. tlon of Colony Brokerale w(luid bendl aald Georlc GOlka, 43, hal been named mlnaler in the export dlvilion. all fatet. of Jenny Lee rep~lCntat[1XI Vice Prelldent-lntematlonal Opera at both wholellie and retail leve1l. tionl. Mosl recently Gaska had served Prinrlpals (If Colony llrokernge IA In Peavey's amUate, National Grain More Stock for ADM ' J. C. Hazlett, lU, Pre.iotent; WIIUtm Company Limited. WIMlpel, Canada, Shareholders of Archer Daniels Mid· S. Peck, Vice Prelldent and Secrtlarr. .1 III vice president for piannin. and land Company were alked to authorize William E. Brick, Vice l'relldent and deVelopment. 500,000 .harel of preferred .tock at the Trealurer. Mr. Hazlett 9'as forme d, The Spanllh venture involve. a new annual meellng held November 3. Pee IIlel manaler of Jenny L4Ie, Int'. orl.nlzatlon. "ServiclOi A,ropeeuarlos vioul capltaHzation wal 2,500,000 Ihares Marlin-Peavey, S.A.," In which Peavey of common .tock of which 1,850,062 At Graci" Store 'rooluch and Senor Dlonilio Martln Slnz Join have been luued. The preferred Itock Richard E. Shepherd hal betn TlIM In operaUn. teed and In&redlenl manu plan would authorize ADM directors to Gt'neral Sale. Manaler of OI'Ot'tfJ tacturin •• dehydrated alfalfa and pout· luue the . tock from time to time in one Store Productl Co., headquartertd _ try proceu!n, business In Spain. (l r male strie .. The board wu Increued We.t Cheater, P •., a«ordin. to Dona)I to eleven members. HHdq\o ....n ID Modrid N. Givler, Prelldent. Mr. Shepherd Joined Grocery StOll This new company wlll have III home ProduclJ Co. In ID50 .1 a retail 111& otrh:e In Madrid. GOlka Aid It wUl have Jlnny Lee So'" man. He was ,uCCf!ulvely ManGier AI ill Jenera! manaler F. Peavey Hef Walter F. Villaume, president of the South Central, South Ealt, and felnnler Jr., who moves to thl. talk Jenny Lee, Inc. hu announced the ape Fouldl Macaroni Products Salel, befO't from hlJ alllinment u Peavey Com· polntment of Don Glander to the pall. becomlnl We.tern Dlvilion Manlier pany vice president for project plan· tlon of lenerat Illes manaler and bro 1961. nlnl. In thl. laUer capacity Hetl'elRnger ker coordinator lor the St. Paul, Minn.· had helped lay the groundwork for the based mlcaronl product. finn. Mr. NIW NOIIII company'. Involvement In thll Jl.'lnt Glander hal been with the company Delmonico Foodl Inc. of Florida venture. He will remain on the Peavey .Inee 1959, and hu served al district ('hanled ItJ name to Vivl Company board of directors. salel manaler for the St. Paul-Mlnne· Sr. Martin, a prominent alricultural apoUI market area Iince June, 1964. He Company. Vlvl will be the leader In hil nation, developed the replace. Jame. C. Hazlett UI, who va· their top brand. The firm'.... , "'" •••. Ity Is macaroni makin, In bUllneuel which have been made the cated the po.t recently to form a food Florida. Peter S. Viviano II chief nucleUi of the new Joint venture. He brokerale company. lot hit early fannin. experience In the Mr. Vmlume said Glander wUl be ecutlve. MACHINES CulillJan area of Spain, rradualed relponslble lor lalel coordination with from IChool a. a hlahly quallfted aKron· Colony Brokerale, Inc. on Jenny Lee Egg 'riCH FI"" amid and it ~anlzed as the architect productJ in the St. Paul-l4inneapou. Hennlnlsen Headline. reporlt of the naUonal J)'ltem of wheat mar· and £au Claire, Wlteonlin marketJ; .ltuatlon on shell eOI and elt: keUn, which is lUll used In Spain. He Anderson Sale. Co. f(lr the Denver area; Uctl llaible-product scart'e and JAMBONI operate. II... e farml and a1l:0 a number Ferauson Brokerale, Farlo, N. D.; and hllh. Perhapi the mOlt of a,riculture-related service enter· Pence Brokerale In Milwaukee. He will ment they note Is continued heuY)' prisel in IUch HeIdi as RnDncln., insur work directly with Jenny Lee salel per· ch.ue. by the Army of Iheil cl JJ ance, farm machinery Dnd the market· sonnel in the Duluth, Minn., and Green feed troop •. CARTONING MACHINES • COILING MACHINES • Inl of broilers. BlY, Wisconsin territorle •. The Poultry Survey Commlttrc, WEIGHING MACHINES. RAVIOLI MACHINES· posed of. leadlnl collele Firat Ewoopean Iny.um.1lI: V... Broken laya: "U. S. farm ell prlcel for NESTING MACHINES • BAG-PACKAGING MACHINES • lOIn our company's fiul Important In· Colony Brokenle, Inc., MJnneapoUs, twelve monthl bellnnlnl October 1 ve.tmenl outside the North American became a broker for Jenny Lee' maca· expected to averale aboul 5, a SHEARING-FOLDING MACHINES • contlnent," Comgan aaid, "we feel most ronl lood producll al of November 1. below the favorable price. of the fortunate In thll partnership with a Mr. VUlaume reported that Colony cedlnl year." OFFICINE MECCANICHE ZAMBONI man of Sr. Martin'. Itatul'e, experience Brokerale wlll handle allsalel l'OntatlJ The committee nole. that feed and vilion. on Jenny Lee produclJ In the st. Paul· will be hllher than a year .go "We look on thll as a natural exten· MlnneapoUI, southern Mlnnelota, east net Income to ell producers will ably be conllderably lower durin' .Ion of our Involvement In the dynamic ern South Dakota and weltem Wiscon· lOLl! AGI!N'I AU OYI!R THI! WORLD IN THI! IHOUITIIIAL ..ACARONI IRAHCH : year endln. In September, 1961. fteld of alrlbullneu. It comel at an Ope aln markelt. DOTT. INQ(L ~. II. IllAllANn • C. L P. A. • MILANO· LARGO TOICANINI, 1 • TEL. 712313 • 71Ot31 portune lime for UI aa we Beek to ,row Appointment of Colony Brokerale The committee uy. that eU In our capacity to serve the rapidly marlu a chanle In Jenny Lee salel tlon In the comln. year wi)) chan,tn, world food need .." polley. With a hlllof)' datlnl back to with an Increase In the 1.. ,ln'( ft,,.. .. Conilan IIlti GOlka, headquarterin, 18n, Jenny Lee, Int. hal llervee! the • hl,her'rlte of lay beeawe In Minneapolll , wlll have responsibility food trade on a direct bula until now. proportion of )'ounl him. ~ ' ...... )y) ," , lultonl Chan,. F_Saa,..SaW. Marco Bultonl hAl been elected pre.l A line of frozen .afood ..lad Jli lrom dent and chief executive omcer or Bul Eat-All Frozen Food Co., Philadel phia, toni Food. Corp. He .ucceedJ Glovann! I. bWtc marketed in Philadelphia. Bal. Bultonl, who h.. been named chairman tlmore and Wa.hlnaton. of the U. S. amIlate of Flnanzlorla Bul Kin, Crab and macaroni, .hrlmp 'nd toni S. P. A. Finest Qw1ity macaroni and tuna and macaroni. art I The new pre.ldent of the U. S .•f comblnaUon ot .afood, elbow mltl,. nUate tonnerly WI. vlce-prealdent In ronl, celery, onlont, lreen pepper, and char,e at ules In France. In hi. new other lea.onlnl. DURUM aul,nment, he will be reJporudble for Varletle. are packaled In color.codtd the development at markeUn, concepti carton. with an over Jay of "'hnet de and the 1I1e of new produclJ In the .l,n. and the ..tad I. contaIned In two SEMOLINA United State.. pla.tlc tray. encJOIed In the carton. , AI marketlnl director from lese to CaM,.', s,..1iettI SaUC. Introduction of the line 11 via re 1863, Mr. Bultonl lPt!arheaded the we. Iional neWJpaper ad, and ten c:entJ.oft ceufuJ development of new markell in The John B. Canepa Company of In-pack COUporu!. GRANULAR Chlcaao, maken of Red Crou macaroni Gennany, Holland, Denmark, S~ln Packa,inl I. produced by Manthon and En,land, and Nle. of the company prodUN, h .. announced the introduc- DIvlalon, American Can Co. ROURS doubled. From IVG3 until now he hla 110n of a unique, new Jpa&hetU IIUte. held the added reJpOnalblUty of Inte .... The retaller will ftnd Canepa'. IPI ,hettI IIUc:. mla a hJlh1r profttable naUonal markellnl director. A nephew GoatranolllY far the of Giovanni Bullanl, he earlier had ex Item. It 11 priced 10 that the c:onaumer M._ perlence with the comp&n.1 In France beneftlt with an approximately fifty What will replace convenience and naly and for two Jean in the per cent IIvinl, whUe the retailer can food merchandllinl' United State. In Nle. and admlnlatra realb.e a thirty per cent pl'Oftt mll'lin Exotica and Itahu, mOitI Ikely, 1111 DOUGHBOY INDUSTRIES. INC. tlon. It IOld at the 'U"eJted lilt price. Prlnten Ink, coupled with more COlI 11_ lIN Another important teature for the venlence. With more and more cooldll, Ph ... :z46. 6S 11 Dlnn1lIod Opor...... retailer I. the brllht, attractJve .heU beln, done In the factory, and mellum • HEW IICHMOHD, WIS. • Quollty 51 ... 11S6 container, which ·allow. for three fac meal. havlnl eliminated the challelllt Ct...... -,...... M...... _ .... Flnanzlarla Bulton! S. P. A., with Inl' for more emclent dlJplay. '.,.-I_ ... Ia_' .. -. l86S tale. of .180,000,000, Include. of the leftover, Mn. America may be CaneDa'. new IPOlhettl IIUce mix 11 feelln. valUely unfultUled In her rolt larle macaroni manufaeturlna planll unUluat In that the consumer can pre In San 8epolcro, a modem baby food a. a .trlng-pulllni mealtime Mandrakt. pare It hot or mild, whichever ahe pre plant In Aprllla, and a lItho,raphlc ''The specialty food bu.lneu I. muah· fen. And It'. packa,ed In flavor-lIvln, plant In Perulla, all In Italy; a maca. roomln,," quipped JOlfph Murth. 01 foil. contalnlnl an Jplce .. Only tomato ronl and IIUce factory In France: a Sandlren " Murtha, dul,n and m.rktl pa.le anrl water la added. Each packale macaroni and uuce ptant in Hacken research ft.rm, at a recent seminar. "Bul makes four lenerou. IerviRl" The mix Nck, N. J., and Peru,lna Chocolate and our .tudle. show that while the C'OIl' 8110 make. an Ideal tomato puce for Confection., one choco IUmer I. becomlnl more rectptlve I. of the larle.t veal and other meall. late manutacturen in EUrope. The new toodJ. there ,. a .eneral lne1c: el JACOBS·WINSTON company wa. fanned In June of thl. under.tandlDJ at their uses." year to conJOlidate the InternaUonal There appean to be lOme Impetus let LABORATORIES, Ilc. operation. of Bultonl. At the lOme time Go .... ' ...ln a ,aJtronomlc rediscovery at tho OW the number of dlrecton wu IncreaJed NOrAH ••,_nlatl •• World, Alia Minor. South Seu, Yo at. "'1". IIJO by four and capital of the American but the convenlence.procellK".i C'Ofto David 1.. McElroy, Auburndale, .umer nHell to be reeducated On. "" corporation was raised from $3,500,000 Mau.. hu been named northeutern 10 $10.000.000. taller told reaearchen: "We ClIfTY all_ ..Ie. manaler of Golden Grain Maca of French IOUP., and even ~;: orta! Giovanni Bultonl founded the Peru roni Company of San Leandro, Cali rj,(.f!II i"1 know what they are." Melli' ,Ina Chocolate Co. In UIOS, and founded fornia. McElroy will a.. l.t broken In k1/hilc, Supennarket New. reportl I the U.S. Bullonl company In 1840. He promoUnl the company'. produclt In : JOd I!haln In the Northwesl hal founded International Buitonl Perullna New En,land, up.tate New York, and b 47 ~ . ! , ... , ' .• CLASSI.IID AIA&, ...... WAY BACK WHEN ...., ...... _ ..... _ ...Me ..... W..... _ 71c..,.r" _fL.. 40 Y..,. Ago 10 Y.an AIO POI S.LI-On. I1!bullt &pCIghettlnl die wl1 h • JOieph Cuneo wrote that from 1912 • Better durum for quality semolina t.flon Inae rt s.. 071 for IO!'; goodt. L(' nglh throuah 1915 practically al1 of the of· WII pictured on the cover of the Maca· 49" x 47"; ""Idth, 3· 15/16")( 3·7 / 16": roni Journal ••howln, Victor Sturlau,. $275.00. Dox 239, Motoronl Journal, Pala. ftdal bUllne.. of macaroni manufac· tine, III. 60067 • tUl'en in the Unlted Slatel, such al • on. mana.er of the A,ricultural Ex· periment Station at Lanldon, North 711 THIRD AVENUE letten, orden. and the Uke. were tranl· NEW VORl:. :~. V. 10017 Dakota ••tandln, In a field of Stewart INDEX TO acted in Italian. He e.Umated the per· " ~. m. ... 7.J ~ centale •• hl.h a. 80 per cent. By 1928 and Carleton durumJ. ADVERTISERS the proportion had completely turned • MacaJ'9nl manufacturers were pro. ..,..rtbMot c..cll ._._ __...... _ ... around .0 that 80 per cent of, o"'c1al testln, iJUt' exportJn, of durum. They ...., 1'1" DIY ....., G.T." .... _.. S bulJneli wu tranucted in Enjlbb. attributed lncreued acre'le to their ...... Mag.. " c..,.m.... '_'H26-27 own eftoN .nd ura:ed cooperation of • D M hftll • .,...... _. _ __ .22·2) From now on, this one • He pointed· out that th1a chan'e AIMe. c.r.-...... _ .. _... ._ ._ _._ n the the durum lrowen in North Datota to came about by demand from Amer· V. J ••• _. _ _. _ 41 !can market for macaroni productl. curtaU .hlpment. for forelln demandl...... c..,.." • Lon, extraction In millln& had ...... & c..,.." M. & G. .... _ ... .1 will do the job • BtlmulaUn, that demand wu a • ...., ~, TN _. ___ .. _ ..... _ 1$ broadCfllt-1124 Ityte-over thirteen CIUted a violent drop In mlUfeed price.. radio ,tatiON by Betty Crocker. alvin, Gray abortl .lumped ,12 and bran u e...... M.dt.. ea.,.." 11M • •,,_ ... I' DI'lHChcl Mado .. c..,...t- __.. . 10...11 cookln. lntlructlON on macaroni much a. t8 in • week'. time. SemoUna of these threel rec:1_ price. took the impact...... -. -- " DiIti...... _. __ 11 • "Mut from wheat" wu the name • ChHn were raited by a Government announcement th.1 the 85 per cent ,Iven ,pa,hetU by Food Expert Milo -.~ ,...... ,.. .------mUlln. re.triction would be lUted I)e...... MI" Hutln,.. director of phyalcal culture. ea.,.., ... _. .' cember I, 1H4. Jac ....W ..... a...... I.c. _ _ Food lteRareh Laboratory. Mace,..' J ...... _ _ .. _ .... __.. . • Jnduatry Nole.: Cuba preferred 10 Y..,. Alo MaIM,. & s..., D., '.c ..___ .. _.. _. Spanlah vennlcelll. The t l S. Navy • At the Durum Show. Senator Wlton 1'...... , •• , & G. _._.. __• .. _. __ w.nted bid. on .pa,hettl. Spa,hettl R. Youn, .tated: uRe,ardle.. of whOle H..... MaCII,..1 Mfn...... _ .. . Suppen were .Iven by church ,roup' toe. t happen to .tep on. t wlll continue ...... T.... ".,...... ~ _... Jt around the country. A two·.tory planl my flaht for gO per cent .upportJ until ...._, N •• M. .. _ _ ___ . __ ... 29.,. wa. conltructed for Domino Macaroni a better way I. found to live fanners ... .,., c..,.n, ... , Min. _.. _ ,,_. 7 Company in Sprinafteld, MllIOuri...... , UtII"N;a. 2 their price •." e...,.,... _.._...... """' .... ~~ • Olenn Smith. principal plant breeder T"-Itfl. Pacb•• Mecllll .." Ce. _. _ .. J7 at the North Dakota Apicultural Col· • There were complaint. In II Com· lele. declared It would have been ten Imum .nd while a l'l1nlmum may nol merelanto JlaUano, publlshed In New yean before ru.t re.1Jtant varieties be wron,. Jt very well can be mean York City • • bout flour .paehettJ. The could have been produeed. to meet the and ahabby. JlaUan trade wanted their semolina. 16B ru.t epidemic, if it had not been U anylhlnl. there'. Ie.. re.tra lnl • Durum wu In abort .upply. and tor faclllUe. at the cone,e to ,row when actual names aren't mentioned. price. were rialnl. From June to No-- thl'H crop •• year In the ,reenhouse. and the anlde refemn. to UMiU,wd vember aemolina had adv.nced from .nd to ,et the winter Increate prolTllm competllon already 11 lumln, into I ,".00 to ,9.00 a barrel. Sharp competl· throu,h the et'lortJ of the RUlt Preven· nuty proposition. We don't n~ c d • Uve practices In the trade were hurtln, tlon AuoclaUon. Durum bl'l!edin, fa· Ouija board to p~lct that It will Jld far We've .hortened our name ... natUer. quality of many macaroni product.. cUUtle. and the Cereal TechnoloiY lab· and broadened our .ervlee•• • Betty Crocker wa. on the air le1lln. oratory for macaroni at the North Da· The apoclation did ntentlon anolhtl 19.000,000 women via radio about Lum· . kota State Aa;ricultural CoUe,e were unhappy consequence of the n a~ droppin, trend. and that', the pnu:llct You may have known us 88 Unned States Printing & Lllha. berJack Macaroni made with extra pletured In the Macaroni Journal. graph. Or Forbes. Or Brooks. of eatchinl a fre. ride on .oml! bod1 quality durum semoUna. • Portralta done In .pa,hettl were pre· . f'low. we're one. The Diamond Packaging Producta Dlvilion else'. harcl·bou,ht reputation. • Fancy .hape. are for tancy appetite., aented to Pre.ldent Dwllht Eisenhower ThiJ of Diamond NaUonal Corporation. But. we oller multiple ad. aald Guido Tanzi. die maker in Brook· and Adlai Stevenson. who were run.: practh:e 11 arowln,. too, and we were vantages. broader services. Iyn. New York. nln.ln the Pt't!. idenUal election. : ,lad to tee the 4AJ blow the whist I. on The resource •. producllon and know-hoVi of the three it. A borrowed repulatlon J. seldom. organizations have been welded together and strengthened secure one. and 11'. har to Ima,lnl! an1 to provide a highly Integrated. coast-lo·coasl source lor your advert1aer beinl proud of a prodUd packaging and promotion naeds. are droppin, namea like a aocial dim· which I. presented thi. way. Got 8 creative. quailly. price, or delivery problem? Ask the Rllht H" •• In Rlv •• City ber at a canape crunch. Nobod,r lavon In Ju.tice to the 4AJ, the only ans,"' Edltoria' from Prln'trs' Inl-rtprfnud man from Diamond Packaging Producls Division to show you dlapara,ement, but then nobody'. doln. lies In the mature and reapona1bk his solution. Color printing Is stili our baby. M'I,h ptlm/lafon. it. Technically. handlin, of competitive advert1lIn •• and The American Aun. of Advertl.inl But the technical truth Ia no defense these virtue. can't be written Inlo Ir.1 Alencle. hu taken 8 forthri,hl .tand ".1n.t damnaUon. a. our poUtically exact code. They are profeulonal alUi· alaln.1 advertuln, which "untruthfully polsonou. ale ha. proved. Nor 11 lechnJ· bule., and thla' may be the InstaM' or unfairly deplctl or dupaR,ea a com· cal falmeu-the art of ltayIn, JUlt which tell. us whether advert1a1n, real' pelllor." Well, ,ood. We're alao a,ainlt Imide the provlalona of lOme code ly it a profewon. u It often clalmJ to be. it and other kind, of Iln. So 11 every· what the advertWn, bualnu. 11 pre. DIAMOND PACKAGING PRDaUCT. DIVISION body. lncludlnl thOle advertiJen who .umed to be .trlvlnc for. Th1a it a min· ot_MDND N_TtDHAI.. CD.. ~a"_TlaN • N•' W'~ . I'I'W' ~ ./ ....• ' .•" I ' t/" ...... I seAsons lJRee'LlnlJs FROM THE DURUM DIVISION OF INTERNATIONAL MILLING COMPANY INC.