Brand Guidelines © 2016 Fandango Media, LLC

BRAND

STYLEGUIDEVERSION 2.5 (Updated 10.14.16)

Updated sections as of 10.14.16: • FANDANGO BRAND section with new brand positioning, voice, and messaging. ToMISSION delight movie STATEMENT fans with engaging content, indispensable information, and innovative tools to best deliver their total movie experience - anytime, anywhere. TABLE OF CONTENTS 3

INTRODUCTION FANDANGO BRAND* BRAND EXTENSIONS This guide provides Who We Are* 5 App a framework for the Modulations* 6 Fandango 42 consistent application of Messaging* 7 Fandango MOVIECLIPS 43 the Fandango identity. Guiding Principles* 8 This guide captures the Tagline 9 YouTube key elements of the Channel Avatars 44 brand so that it retains LOGOS Channel Headers 45 its unique appeal, as well Thumbnails 46 as its legal status as a Primary Logos Overview 11 Bug 47 trademark of Fandango. Secondary Logos Overview 12 Video Watermark 48 As the Fandango service Video Title Card Examples 49 and product offerings FANDANGO LOGO expand to meet the Social Media Primary Logo Overview 14 needs of consumers and Fandango 50 Primary Logo Clearspace partners, it is important 15 Fandango MOVIECLIPS 51 Primary Logo Usage 16 that the Fandango brand, Social Tagging Guide 52 including all elements Secondary Logo Overview 17 that make up Fandango’s Secondary Logo Clearspace 18 Artwork visual identity, remain Secondary Logo Usage 19 Fan Art (Digital) 53 consistent. Trademark Usage 20 Poster Art (Print) 55 Partner Logos 21 Social Shareables 57 We appreciate your Powered By 22 commitment to these Infographics/Char. Guides 59 Usage Rules 23 standards. If you have Social Posting Guidelines 61 questions, please don’t Film Tag Samples 24 hesitate to contact Fandango Marketing at FANDANGO MOVIECLIPS LOGO MISCELLANEOUS marketing@fandango. Primary Logo Overview com. 26 Legal Guidelines 64 Secondary Logo Overview 27 Contact 65 Primary Logo Clearspace 28 Secondary Logo Clearspace 29 Primary Logo Usage 30 * denotes updated section Logo Usage Examples 31 Trademark Usage 32 Usage Rules 33

FANDANGONOW LOGO Primary Logo Overview 35 Secondary Logo Overview 36

TYPOGRAPHY AND COLOR Primary Typeface 38 Secondary Typeface 39 Color Palette 40

We’re straightforward and accessible. People get us and we get them, every time we talk.

IT FEELS IT’S NOT Easy Dumbed down SIMPLE Seamless Transactional Approachable Impersonal

We have a lot to say about movies but we always share it in a way that’s relevant.

IT FEELS IT’S NOT Credible Exclusive SMART Passionate Arrogant Knowledgeable Condescending

We explore the unexpected and add original twists to help people love movies even more.

IT FEELS IT’S NOT Bright Random FRESH Daring Trying too hard Now Trendy

We don’t take ourselves too seriously. We show our wit and spirit, and put a little play in everything we do. FUN IT FEELS IT’S NOT Witty Flippant Playful Cheesy Upbeat Frenetic

*UPDATED 10.14.16

• Discovering a new movie SIMPLE • Remembering an old favorite • Experiencing movies in new moments SPARKING SMART • Learning more about the movies you love FRESH When we bring movies to new moments, it’s in an FUN unexpected way. The spark comes from a perspective that feels smart, fresh, and unique to Fandango.

• Watching a movie SIMPLE • Renting a movie • Buying a movie WATCHING SMART • Buying a ticket FRESH Each experience feels easy and straight-forward, but FUN always with added personality. Something like the simple transaction of purchasing a ticket can be fun.

• Sharing facts about the movies you love SIMPLE • Experiencing a movie with others SMART • Seeking out new perspectives on movies SHARING Connecting over movies is the joy of what we do. Whether FRESH it’s social media or our iOS bot, sharing moments should FUN feel exciting, original, and entertaining.

*UPDATED 10.14.16

These guidelines explain how to use our brand story, voice, and messaging to develop BRAND POSITIONING internal and external communications. This framework should inform all of the work BRAND STORY we do, from writing web copy to creating marketing campaigns to defining our digital interactions. By focusing on these themes and elements, we can help our entire CORE MESSAGING organization speak as one.

BRAND Making everything more movieful. POSITIONING

We love movies.

BRAND STORY No, I mean we loooove movies. Why wouldn’t we? Movies thrill us, scare us, slay us, shake us, take our breath away... and sometimes they blow our freakin’ minds.

We watch them, rewatch them, quote them, share them, rate them, rank them, and debate which ones are our favorites. If people still camped out in costume for a first look at a summer blockbuster, we’d be at the front of the line. (But we perfected advanced ticketing so they don’t have to.)

Movies take us places, so we’re constantly thinking about where we can take movies. From the perfect night out to family nights in. From a flight delay at the airport to your Insta break at work. From a group chat about weekend plans to making a friend laugh with the scene you’ve watched together a thousand times.

Wherever you are, whatever you’re doing, whoever you’re with, we’re right there with you. And we bring our love of movies along.

Because nobody thinks about the experience of enjoying movies like we do, and we want everyone to enjoy them just the same.

Fandango. Making everything more movieful.

We’re your go-to for We’re right there We give you new ways to CORE MESSAGING everything movies. with you. enjoy movies. • Clips and trailers • FandangoNOW • Original mashups • Showtimes and tickets • VIP newsletters • VIP program • 30,000 + streaming titles • Social media platform • Social media moments • Behind-the-scenes info expansion • Live screenings • Database of movie and • iOS/Facebook bots • Catch-up promotions actor info • Partnerships with Door • Personalized • Trusted reviews and Dash, Foodstirs, etc. recommendations ratings

*UPDATED 10.14.16

TO COMMUNICATE IN A WAY THAT’S SIMPLE, SMART, FRESH, AND FUN:

1 AUDIENCE, AUDIENCE, AUDIENCE What are they doing? How and where are they consuming your message? What do they want to hear? What do they need to hear?

2 STAY FOCUSED Keep the most important thing you’re communicating top of mind.

3 TAKE A STAND Strong, active language keeps people interested.

4 SPEAK LIKE A HUMAN Read your copy out loud. Does it sound like something you’d say to a friend over coffee?

5 ADD MOVIEFUL WIT We’re smart and funny. Let’s communicate that when we can.

*UPDATED 10.14.16

HOW IT ALL FITS Our audience is everywhere and we engage them at every Everything we do, on every platform, reflects, and spreads our passion for the point of the movie-going TAGLINE magic of movies. experience.

WHEN TO USE Primary logos are Fandango and Fandango MOVIECLIPS logos PRIMARY LOGOS WITHOUT the tagline. Each have their own use case.

FANDANGO This is the preferred Fandango logo. When choosing between horizontal or vertical, FULL LOGO choose the one that best fits the allotted space. Use this logo to represent overall brand or ticketing.

fan_h_[use type] fan_v_[use type]

FANDANGO MOVIECLIPS This version of the Fandango MOVIECLIPS logo is used whenever content is being FULL LOGO referred to outside of the app or watermark (i.e. step and repeats, set backdrops, festival signage, video intros/outros). When choosing between horizontal or vertical, choose the one that best fits the allotted space. This version of the logo shouldNEVER appear with the tagline.

fmc_f_h_[use type] fmc_f_v_[use type]

FANDANGO MOVIECLIPS Use this logo in any case with the Fandango MOVIECLIPS app, video watermarks or COMPACT LOGO content watermarks.

fmc_c_h_[use type] fmc_c_v_[use type]

WHEN TO USE Secondary logos are Fandango and Fandango MOVIECLIPS logos WITH SECONDARY LOGOS the tagline. Each have their own use case.

FANDANGO Secondary logos are Fandango and Fandango MOVIECLIPS logos WITH the tagline. FULL LOGO Each have their own use case. WITH TAGLINE

fan_h_[use type] _tag_b fan_v_[use type] _tag_b

FANDANGO MOVIECLIPS NEVER use this logo lock-up with the tagline under any circumstances. FULL LOGO WITH TAGLINE

FANDANGO MOVIECLIPS Use the secondary Fandango MOVIECLIPS logo with the tagline only when you have COMPACT LOGO been given direction to use the tagline. If you are unsure, please contact either your manager or Fandango point of contact. WITH TAGLINE

fmc_c_h_[use type] _tag_b fmc_c_v_[use type] _tag_b

PRIMARY LOGOS Registered The Fandango logo is comprised of Trademark two elements: • The “F” mark • The “FANDANGO” mark

15o Angle Both elements must appear together when using the logo to identify the Fandango brand (e.g. letterhead, masthead for a website, bottom of Logomark Logotype an ad). Logo

Both the vertical and horizontal versions are acceptable for general fan_h_[use type] usage.

FANDANGO is a registered trademark and therefore, the ® must be used when the signature appears unless scaled smaller than 350 px.

Registered Trademark The “F” in the “F” mark must ALWAYS be white, never reversed.

fan_v_[use type]

PRIMARY LOGOMARK When situations call for the logomark to be used on its own (for example, when space is extremely limited), it is imperative to use the version of the mark with Registered Trademark a trademark symbol.

Use the primary logomark for social icons, Fandango app icon, fanmk_[use type] and YouTube bug. For all other cases, please check with your manager or Fandango contact.

The “F” in the “F” mark must ALWAYS be white, never reversed.

FULL LOGO

½x x x

Minimum Clearspace Recommended Clearspace

½x

Minimum Clearspace Recommended Clearspace

LOGOMARK ONLY

¼x

x ½x

Trademark

Minimum Clearspace

Recommended Clearspace

FANDANGO LOGO When choosing between Vertical and Horizontal Logos, use the logo that best fills the allotted space. fan_h_[use type] fan_h_[use type]_rev

The “F” in the “F” mark must ALWAYS be white, never reversed.

fan_v_[use type] fan_v_[use type]_rev

LIMITED COLOR LOGO Only use the black and white version if creative requires limited color. The “F” in the “F” fan_h_bw fan_h_singlecolor mark must ALWAYS be white, never reversed.

fan_v_bw fan_v_singlecolor

THEMED LOGO If the logo has been approved to be themed to reflect a film’s aeshetic, please do NOT use a texture, use a FLAT COLOR. i.e. Iron Man themed i.e. Iron Man themed The “F” in the “F” mark must ALWAYS be white, never reversed.

PRIMARY LOGOS Registered Trademark The Fandango logo is comprised of two elements: • The “F” mark • The “FANDANGO” mark 15o Angle Both elements must appear together when using the logo to identify Tagline the Fandango brand (e.g. Logomark Logotype letterhead, masthead for a Logo website, bottom of an ad). fan_h_[use type]_tag_b Both the vertical and horizontal versions are acceptable for general usage.

FANDANGO is a registered trademark and therefore, Registered the ® must be used when Trademark the signature appears unless scaled smaller than 350 px.

fan_v_[use type]_tag_b

PRIMARY LOGOMARK When situations call for the logomark to be used on its own (for example, when space is extremely limited), it is imperative to use the version of the mark with a trademark symbol.

fanmk_[use type]

HORIZONTAL FULL LOGO WITH TAGLINE

½x

Minimum Clearspace

Recommended Clearspace

fan_h_[use type]_tag_b

VERTICAL FULL LOGO WITH TAGLINE

½x

Minimum Clearspace

Recommended Clearspace

fan_v_[use type]_tag_b

HORIZONTAL FULL LOGO WITH TAGLINE

When choosing between vertical and horizontal logos, the horizontal version is the preferred one, but use the logo that best fills the allotted space. fan_h_[use type]_tag_b Always LEFT ALIGN the tagline to the HORIZONTAL logo.

VERTICAL FULL LOGO WITH TAGLINE

Always CENTER the tagline to the VERTICAL logo.

fan_v_[use type]_tag_b

FANDANGO FULL LOGO WITH TAGLINE FOR DARK BACKGROUNDS

fan_h_[use type]_rev_tag fan_h_[use type]_tag_w

fan_v_[use type]_rev_tag fan_v_[use type]_tag_w

WHEN TO USE These are the smallest sizes logos can be before removing the THE TRADEMARK trademark symbol. For web, anything below 350px across should have the trademark symbol.

FANDANGO FULL LOGO HORIZONTAL

If logo is 3 inches or wider it must have the trademark 4.5 inches symbol

3 inches

If logo is less then 3 inches wide it should not have the trademark symbol

2 inches

FANDANGO FULL LOGO VERTICAL

Minimum width before removing the trademark symbol: 3 inches

3 inches

Minimum width before FANDANGO MARK removing the trademark symbol: 3 inches

3 inches

Minimum width before removing the trademark “F” MARK ONLY symbol: 1.25 inches

1.25 inches

PARTNER LOGOS Example 1 When using the Fandango logo with corporate 100% Partner Logo 100% partners, one of three proportionate sizes are ½x ½x allowed. Space between the logos will equal half the Example 2 width of the “F” mark. 1. When Fandango is the dominant logo, the partner logo will be at 100% Partner Logo 75% 75% of the Fandango logo. x

2. When equal size is x allowed, then the height of the partner logo Example 3 should equal the height of the Fandango logo.

100% Partner Logo 100%

PARTNER LOGOS: Example 1 STACKED When using the horizontal logo, right align the partner logo below or above from Recommended Clearspace the “O” as shown. Partner Logo When using the vertical logo, center align the Example 2 partner logo below or above as shown.

Recommended Clearspace

Partner Logo

POWERED BY Standard Full Logo Horizontal FANDANGO The logo must be used exactly as is. The elements of the logo should never be separated or manipulated in any way Standard Full Logo Horizontal Reversed whatsoever.

1. Please use the appropriate version – horizontal or stacked – that best fits the space. Standard Full Logo Stacked 2. Please keep sufficient white space around the logo. Acceptable examples included. 3. The logo should be clearly visible. Acceptable examples Standard Full Logo Stacked Reversed included. 4. PLEASE NOTE: All implementations of the “Powered By” logo are subject to final approval by Fandango.

LOGO EXAMPLE APPLICATIONS

LOGO USAGE RULES Please do NOT do any of the following.

DO NOT alter DO NOT reverse DO NOT switch the proportion or reconfigure the placement of the “F” mark the direction of of the “F” mark in relation to the the logo. or the Fandango logo. mark.

FANDANGO®

DO NOT stretch DO NOT change DO NOT switch or distort the the color of the the typeface of proportions of “F” mark or the “F” mark or the “F” mark or Fandango mark. Fandango mark. Fandango mark.

DO NOT apply DO NOT add DO NOT outline the “F” mark or any effects to the “F” mark or Fandango mark the “F” mark or Fandango mark. on a heavily Fandango mark, patterned (i.e. bevels and background. drop shadows).

DO NOT reverse DO NOT change DO NOT include the white on the the contrast of the “F” mark if “F” in the “F” the Fandango “FANDANGO” mark. The “F” mark. is themed or should ALWAYS texturized for a be WHITE. film.

FILM TAG SAMPLES Examples of what to do when theming the Fandango mark to reflect your film’s aesthetic.

DO use a single solid color for the full Fandango logo (‘F’ mark + FANDANGO) to reflect the visual style of the film.

JURASSIC WORLD

DO use the logo in it’s original form and color. AVENGERS: AGE OF ULTRON

DO use a subtle texture and single solid color for the full Fandango logo (‘F’ mark + FANDANGO) to reflect the visual style of the film. CREED

Trademark FANDANGO MOVIECLIPS Halo Brand Logotype FULL LOGO This version of the Fandango MOVIECLIPS logo is used whenever content is being referred to outside of the app or watermark (i.e. step and repeats, set backdrops, festival signage, video intros/outros). When 15o Angle choosing between horizontal or vertical, choose the one that best fits Logomark Logotype the allotted space. Logo

This version of the logo should fmc_f_h_[use type] NEVER appear with the tagline.

Trademark

fmc_f_v_[use type]

FANDANGO MOVIECLIPS FULL LOGO Use this logo in any case with the Fandango MOVIECLIPS app, video watermarks or content watermarks. Also used for small scale and when fmc_c_h_[use type] content is complex.

fmc_c_v_[use type]

FANDANGO MOVIECLIPS FULL LOGO WITH TAGLINE This version of the logo should NEVER appear with the tagline.

FANDANGO MOVIECLIPS COMPACT LOGO WITH TAGLINE Use the secondary Fandango MOVIECLIPS logo when instructed to do so. If you are unsure whether to use the secondary logo, please check with your manager or Fandango contact.

fmc_c_h_[use type]_tag_b fmc_c_v_[use type]_tag_b

fmc_c_h_singlecolor_tag fmc_c_v_singlecolor_tag

fmc_c_h_[use type]_tag_w fmc_c_v_[use type]_tag_w

FANDANGO MOVIECLIPS FULL LOGO

½x x x ½x

x Minimum Clearspace x Recommended Clearspace Minimum Clearspace Recommended Clearspace

FANDANGO MOVIECLIPS COMPACT LOGO

½x ½x x x x

x Minimum Clearspace Recommended Clearspace Minimum Clearspace Recommended Clearspace

FANDANGO MOVIECLIPS FULL LOGO WITH TAGLINE This version of the logo should NEVER appear with the tagline.

½x x x

½x Minimum Clearspace x Recommended Clearspace x

Minimum Clearspace

Recommended Clearspace

FANDANGO MOVIECLIPS COMPACT LOGO WITH TAGLINE

x ½x x ½x x

Minimum Clearspace x Recommended Clearspace

Minimum Clearspace

Recommended Clearspace

fmc_c_h_[use type]_tag_b fmc_c_v_[use type]_tag_b

FANDANGO MOVIECLIPS FULL LOGO When choosing between vertical and horizontal logos, the horizontal version is the preferred one, but use fmc_f_h_[use type] fmc_f_h_[use type]_rev the logo that best fills the allotted space.

fmc_f_v_[use type] fmc_f_v_[use type]_rev

FANDANGO MOVIECLIPS COMPACT LOGO For small scale use or when content is highly complex. fmc_c_h_[use type] fmc_c_h_[use type]_rev

fmc_c_v_ [use type] fmc_c_v_[use type]_rev

WATERMARK LOGO Watermark should be placed at lower right corner of the artwork. Safety space should be added to ensure proper placement. fmc_c_h_singlecolor_SMALL For small scale use only.

LOGO EXAMPLE APPLICATIONS

Watermark

Halo Branding

In-app use

WHEN TO USE These are the smallest sizes logos can be before removing the THE TRADEMARK trademark symbol.

FANDANGO MOVIECLIPS FULL LOGO HORIZONTAL

If logo is 4.5 inches or wider it must have the trademark symbol 4.5 inches

If logo is less then 4.5 inches wide it should not have the trademark symbol

3 inches

FANDANGO MOVIECLIPS FULL LOGO VERTICAL

Minimum width before removing the trademark symbol: 4.5 inches

4.5 inches FANDANGO MOVIECLIPS COMPACT LOGO Minimum width before HORIZONTAL removing the trademark symbol: 3 inches 3 inches

FANDANGO MOVIECLIPS COMPACT LOGO VERTICAL

Minimum width before removing the trademark symbol: 2.5 inches

2.5 inches

LOGO USAGE RULES Please do NOT do any of the following.

DO NOT alter DO NOT reverse DO NOT switch the proportion or reconfigure the placement of of the “F” mark the direction of the icon or the in relation to the the logo. logo. logo.

DO NOT stretch DO NOT change DO NOT switch or distort the the color of the the typeface of proportions of “F” in the “F” the “F” mark or the “F” mark” or mark”. It should the logo the logo. always be white.

DO NOT place DO NOT add any DO NOT outline the “F” mark or effects to the “F” the “F” mark or logo on a heavily mark or the logo the logo. patterend ( i.e. bevels and background. drop shadows)

DO NOT reverse DO NOT change DO NOT include the white on the the contrast of the “F” mark if “F” in the “F” the “F” mark or logo is themed mark. The “F” the logo. or texturized for should ALWAYS a film. be WHITE.

PREFERRED LOGO

The horizontal full color version of the logo with the tagline is the preferred logo.

Use whenver the allotted FanNOW_h_[use type]_tag space permits. The “F” in the “F” mark must ALWAYS be white, never reversed.

FanNOW_h_singlecolor_[use type]_tag

PRIMARY LOGO

If the allotted space does not allow for use of the “Preferred Logo,” use either the full color FanNOW_h_[use type] The “F” in the “F” mark fanNOW_s_[use type] must ALWAYS be white, never reversed.

FanNOW_h_singlecolor_[use type] fanNOW_s_singlecolor_[use type]

COMPACT LOGO

Only use the compact logo for store icons or buttons. If any other use, please reach out to your manager. The “F” in the “F” mark fanNOW_c_[use type] fanNOW_c_singlecolor_[use type] must ALWAYS be white, never reversed.

SINGLE COLOR LOGO W/TAG

Only use the black and white version if creative requires limited color. The tagline for FandangoNOW only appears with the horizontal lock-up. The “F” in the “F” mark must ALWAYS be white, never FanNOW_h_singlecolor_[use type]_tag reversed.

STACKED & COMPACT LOGOS

The tagline should NEVER appear with the stacked or compact FandangoNOW logos.

APP ICON ONLY

This lock-up (logo + square) is for app icon use ONLY. The icon must travel with the square background as seen here.

Questions? Please contact: Melinda Petrow ([email protected]) or David Gonzalez ([email protected])

PRIMARY FONT Proximan Nova Regular/Bold Fandango

PROXIMA NOVA Regular REGULAR Use this font for body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

PROXIMA NOVA BOLD Bold Use this font for tertiary ABCDEFGHIJKLMNOPQRSTVWXYZ headlines. abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

SECONDARY FONT Times New Roman Italic and Alternate Gothic No1 - see below for usage. Fandango

TIMES NEW ROMAN Italic Always title case Equals approx. half the x height of the primary ABCDEFGHIJKLMNOPQRSTUVWXYZ typeface. Use for sub-headlines and abcdefghijklmnopqrstuvwxyz human-voice driven copy. 1234567890!@#$%^&*()

HEADLINE FONT FANDANGO

ALTERNATE GOTHIC NO1 Always UPPERCASE. No1 Use for headlines only. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()

PRIMARY COLORS

RGB & WEB COLORS R255 G115 B0 R52 G120 B193 RGB is used for on-screen HTML FF7300 HTML 3478C1 images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics or Microsoft word applications, but it is not used for print production.

Best for web, eMarketing, email and some Microsoft Office applications.

CMYK COLORS C0 M75 Y97 K0 C76 M45 Y0 K0 CMYK is a four color print process consisting of cyan, magenta, yellow and black.

Best for print collateral containing photos.

PMS COLORS PMS 158 C PMS 279 C (Pantone Matching System) is a solid color matching system. It is a purchased color/ink, which is blended to provide a consistent and perfect match to the colors specified in the Pantone color guide.

Best for offset printing, stationery, packaging, branding.

SECONDARY COLORS PMS 432 C R51 G62 B72 CMYK HTML 333E48 C:77 M:63 Y50 K:36

ICON R255 G115 B0 HTML FF7300

ANDROID TEMPLATE

IOS TEMPLATE

ICON R255 G115 B0 R52 G120 B193 HTML FF7300 HTML 3478C1

ANDROID TEMPLATE

IOS TEMPLATE

AVATAR Dimensions 800x800 px. Font: Alternative Gothic, no greater than 216 pixels. From the top, gradient should be light to dark. Use watermark logo (pg. 12) at 100% opacity.

216 pixels

800 pixels

CONTENT FOUNDATION

GENRE SPECIFIC

LICENSED THUMBNAILS HD Font: Proxima Nova Black Copy Font: Proxima Nova Extra Bold Left justify copy and the Fandango logomark.

ORIGINALS THUMBNAILS Left justify Fandango MOVIECLIPS logomark and copy underneath.

SHOW THUMBNAILS

BUG R255 G115 B0 This is used for YouTube HTML FF7300 only and should be hi-res at 2000x2000 px when submitted. The bug changes opacity from 50% to 100% on hover.

Example

Bug

FANDANGO MOVIECLIPS WATERMARK Watermark should be placed at lower right corner of the artwork. Safety space Examples HD ACTION SAFE should be added to ensure HD TITLE SAFE proper placement. For small scale use only.

Blending mode: Normal Opacity: 50%

HD ACTION SAFE HD TITLE SAFE

Watermark

HERO INTRO PRESENTS Use for misc. original pieces (not mashups)

HERO INTRO MASHUPS Use for mashups, supercuts, Ultimate Trailers, and Best New Trailers

HERO OUTRO Use as an outro for any video content

CLASSIC INTRO Use as an outro only as a special use case to better reflect the tone of a show or original

FANDANGO

Facebook Desktop

Facebook Mobile

FANDANGO FAMILY

Facebook Desktop

Facebook Mobile

FACEBOOK

Facebook Desktop

Facebook Mobile

TWITTER

Twitter Banner

Twitter Mobile

GOOGLE+

Google+ Desktop

Google+ Mobile

IF YOU ARE TALENT, VIDEO TOUTS: AN INFLUENCER, @Fandango @MOVIECLIPS #SeriesName (optional #MovieName) PARTNER, OR EMPLOYEE Use the following tagging ORIGINAL ARTWORK: for social media platforms. @Fandango @MOVIECLIPS @ArtistName (optional #MovieName)

LIVE EVENTS / BTS: @Fandango @MOVIECLIPS #EventHashtag #MovieName #SeriesName (optional: geotagging)

INTERNAL USE: VIDEO TOUTS: FANDANGO AND #SeriesName (optional #MovieName) FANDANGO MOVIECLIPS PLATFORMS ORIGINAL ARTWORK: Use the following tagging @ArtistName (optional #MovieName) for social media platforms.

LIVE EVENTS / BTS: #EventHashtag #MovieName #SeriesName (optional: geotagging)

FINAL DELIVERABLES • HI-RESOLUTION FINAL: JPG or PNG at 300dpi (see below) FOR FAN ART • LO-RESOLUTION PREVIEW: JPG at 72dpi

ARTWORK 13x19 inches at 300dpi (3900px x 5700px) SPECIFICATIONS Portrait orientation (if necessary, landscape) Use the following specifications when creating your artwork. Artwork MUST include a Fandango “F” mark watermark at 50% opacity Artwork MUST include Fandango hashtag: #fandango (Pick a font that reflects style of the artwork)

FANDANGO HASHTAG: FANDANGO WATERMARK: Use “#fandango” Use “fanmk_singlecolor.eps” version only Use a font that complements the design White “F” in “F” mark should ALWAYS be on Placement: bottom left or bottom right corner the left Watermark should be 50% opacity or less Placement: bottom left or bottom right corner

FANDANGO “F” MARK WATERMARK EXAMPLES: fanmk_singlecolor.eps #cc3833 50% opacity 50% opacity • F should ALWAYS be white on the left • DO NOT tint or recolor logo

fanmk_singlecolor.eps #ff0000 50% opacity 100% opacity

fanmk_bw.eps #c2c2c2 30% opacity 100% opacity

#ffffff 50% opacity

FINAL DELIVERABLES • HI-RESOLUTION FINAL: JPG or PNG at 300dpi (see below) FOR POSTER ART • LO-RESOLUTION PREVIEW: JPG at 72dpi

ARTWORK 18x24 inches at 300dpi (5400px x 7200px) SPECIFICATIONS Portrait orientation (if necessary, landscape) Use the following specifications when creating your artwork. Artwork MUST include a Fandango “F” mark watermark at 50% opacity Artwork MUST include Fandango hashtag: #fandango (Pick a font that reflects style of the artwork) Artwork may be shorter or taller than 24inches if needed to accommodate composition

FANDANGO WATERMARK: FANDANGO HASHTAG: Use “fanmk_singlecolor.eps” version only Use “#fandango” White “F” in “F” mark should ALWAYS be on Use a font that complements the design the left Placement: bottom left or bottom right corner Watermark should be 50% opacity or less Placement: bottom left or bottom right corner

FANDANGO “F” MARK WATERMARK EXAMPLES: fanmk_singlecolor.eps #cc3833 50% opacity 50% opacity • F should ALWAYS be white on the left • DO NOT tint or recolor logo

fanmk_singlecolor.eps #ff0000 50% opacity 100% opacity

fanmk_bw.eps #c2c2c2 30% opacity 100% opacity

#ffffff 50% opacity

FINAL DELIVERABLES FOR • HI-RESOLUTION FINAL: JPG or PNG at 300dpi (see below) SOCIAL SHAREABLES • LO-RESOLUTION PREVIEW: JPG at 72dpi

ARTWORK 10x10 inches at 300dpi (3000px x 3000px) SPECIFICATIONS Portrait orientation (if necessary, landscape) Use the following specifications when creating your artwork. Artwork MUST include a Fandango “F” mark watermark at 50% opacity Artwork MUST include Fandango hashtag: #fandango (Pick a font that reflects style of the artwork)

FANDANGO “F” MARK WATERMARK EXAMPLES: fanmk_singlecolor.eps #cc3833 50% opacity 50% opacity • F should ALWAYS be white on the left • DO NOT tint or recolor logo

fanmk_singlecolor.eps #ff0000 50% opacity 100% opacity

fanmk_bw.eps #c2c2c2 30% opacity 100% opacity

#ffffff 50% opacity

FINAL DELIVERABLES • HI-RESOLUTION FINAL: JPG or PNG at 300dpi (see below) FOR INFOGRAPHICS & • LO-RESOLUTION PREVIEW: JPG at 72dpi CHARACTER GUIDES

ARTWORK 11x17 inches at 300dpi (3300px x 5100px) SPECIFICATIONS Artwork may be shorter or taller than 17 inches if needed Use the following specifications when creating your artwork. Artwork MUST include a Fandango “F” mark watermark at 50% opacity Artwork MUST include Fandango hashtag: #fandango (Pick a font that reflects style of the artwork)

FANDANGO INFOGRAPHIC BEST PRACTICES

Size Matters Infographics are displayed at 900 pixels wide on Fandango. Overly long designs will start to lose user attention regardless of the content.

Less Is More A simple design works best. Uncomplicated graphics that look good big and small.

Let the Data Drive Should be fun, knowledgeable and engaging, but most of all accurate.

Cite Sources All data should be sourced at the bottom of the infographic.

Show, Don’t Tell No more than 500 words, let the picture tell the story.

Grab the Reader Title graphic should be eye-catching and fit topic/theme No more than 10% of total infographic.

Save Space Condense copy when can, and tighten up white space between sections.

Use Large Fonts Highlight key areas through increased font size. Ask yourself: Can you read it on a cell phone?

Don’t Forget Fandango Make sure to include the Fandango F-mark and #fandango on your infographic (*see guidelines).

End on a High Note Infographic should have a beginning, middle and end just like a story.

FANDANGO HASHTAG: Use “#fandango” Use a font that complements the design Placement should ideally be bottom left or bottom right corner, but can be placed where it most makes sense for the design

FANDANGO WATERMARK: Use “fanmk_singlecolor.eps” version only White “F” in “F” mark should ALWAYS be on the left Watermark should be 50% opacity or less Placement: bottom left or bottom right corner

FANDANGO “F” MARK WATERMARK EXAMPLES: • F should ALWAYS be white on the left • DO NOT tint or recolor logo

fmc_c_h_singlecolor.eps 50% opacity

fanmk_bw.eps 30% opacity

SOCIAL POSTING BEST PRACTICES

Social media is an important means to get your audience excited for your collaboration with Fandango. We support and encourage spreading the word, but we have some best practices that allow for consistent tagging and presentation for custom artwork.

THE DO’S AND DO: DON’TS OF SOCIAL POSTING Post teaser images of your work in progress (optional) Tag official handle @Fandango Tag official handle @Movieclips Wait for Fandango producer to send the live link to the piece BEFORE posting full image on your feeds Get your followers excited about your project!

DO NOT: DO NOT post too much in your teaser image - leave some mystery! DO NOT forget to tag the official handles (so we can share/ reTweet, etc.) WAIT!!! HE’S DEAD???

Example: © 2015 Fandango Media, LLC. All rights reserved. The Fandango trademark notice should also be included within the credit notice section of your product, as follows: “FANDANGO” and the stylized “F” are trademarks of Fandango Media, LLC.

The “F” mark should always include the ™ symbol as follows:

The “FANDANGO” mark should always include the ® symbol as follows:

BRAND SPECIALIST Brand Strategy, Copy Style in Advertising and Promotion Channels, If you’ve just read these Brand in Advertising and Campaigns, and General Branding guidelines, you have our appreciation. It means Melinda Petrow you share our belief in Director of Marketing details and quality. We [email protected] know applying these (310) 954-0278 x231 principles takes time and effort, but the stories we tell in all of our Fandango communications will be stronger for it. Visual Brand Identity, Guidelines, Logo Usage, and Visual Brand Expression If you ever have additional questions David Gonzalez about our visual identity Senior Director, Creative and its application in [email protected] design, don’t hesitate (310) 954-0278 x282 to contact Fandango Marketing at marketing@ fandango.com

Thank you.