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Product Marketing Guidelines

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Product Marketing Guidelines Product Marketing Guidelines May 2021 “Marketing Material” shall mean all media of any kind, including, without limitation, email, published advertising (such as newspaper and magazine advertisements), Internet media, card art, card/code carriers, displays, social media posts, blogs, tweets, texts, banner ads, RSS feeds, telemarketing scripts, television or radio advertisements, brochures, direct mailings, signage, FAQs, interview or public speaking scripts and talking points, sales materials, offers, promotion materials (such as contests and sweepstakes) and press releases intended for public dissemination or to promote, advertise and/or market a Fandango product or program. 315666948.20 VUDU PROMOTIONAL CODE MOST FREQUENTLY USED MARKETING GUIDELINES 1. REVIEW AND APPROVALS Company must submit all Marketing Material to Fandango for review and written approval. Fandango approvals take between 2-3 business days. Company shall not do any of the following without obtaining Fandango’s prior written approval: • Distribute Marketing Material • Produce Marketing Material • Reproduce Marketing Material • Publish Marketing Material on the web or in any other media • Update or change Marketing Material • Publish sweepstakes or contest rules • Bond and/or register sweepstakes rules 2. OFFER DETAILS Company must include all the pertinent information outlined below in the program’s offer details and/or all Marketing Material: • Required action to qualify for the reward (e.g., “purchase at least $XX of qualifying products”) • Offer qualifying period (or sweepstakes entry period) • Program limits, restrictions, exclusions, eligibility (e.g., age requirements, etc.) • Reward value (e.g., up to $XX total value) • Expiration dates (for activation and reward) • Redemption instructions (if applicable) • Offer is subject to Promotional Code full terms and conditions (see Section 6 below for verbiage) 3. REWARD REFERENCE • Refer to the reward in any promotion as “Vudu Promotional Code” or “Vudu Promo Code” only. • Reward reference must be consistent throughout including in terms and conditions. • DO NOT USE THE WORDS: “Coupon,” “Voucher,” “Certificate,” “Discount Code,” “Cash,” “Gift Card,” or “Credit.” • “Rental” is not permitted to be used except for in the full or abbreviated terms and conditions. Per branding guidelines “rent’ must be used. For example “Rent a movie on Vudu.com”, “Rent a Movie on Us”, “Bonus Movie to Rent”. 4. VUDU LOGO AND BRAND USE If using the Vudu brand and/or logo please include the following statement: “Vudu is a trademark of Fandango Media, LLC.” 5. The word “free” may not be used in connection with any Vudu Promotional Codes. 6. VUDU PROMOTIONAL CODE FULL TERMS AND CONDITIONS: CREDIT TOWARDS PURCHASE OR RENTAL, MULTI USE, ANY MOVIE/TV SHOW OR MOVIE/TV SHOW RESTRICTED Vudu Promotional Code (“Code”) is good towards the purchase or rental of content (excluding Disc + Digital or Mix & Match transactions) on Vudu.com and via participating Vudu apps (up to $XX total value). You may be required to pay taxes separately. You must have a Vudu account to redeem your Code. Vudu is free to join; you must be 18 years of age or older to open a Vudu account. Credit card may be required for transactions on Vudu.com. Code expires on XX/XX/XX / Code must be loaded to your account by XX/XX/XX and must be used within XX days of loading to your Vudu account. Limit XX Code(s) per [person/household/account]. If lost or stolen, cannot be replaced. No cash value, except as required by law. Not valid with any other offer. Not for resale; void if sold or exchanged. If the cost of purchase or rental is more than maximum value of the Code, then user must pay the difference. Offer valid in U.S. and D.C., excluding U.S. territories and where prohibited by law. Vudu and Fandango Loyalty Solutions, LLC are not a sponsor or co-sponsor of this [program/offer/promotion]. The redemption of the Code is subject to Vudu’s Terms and Policies at www.vudu.com/tos. See www.tbd.com (if available, include link to offer page/client’s official rules) for full details. Vudu is a trademark of Fandango Media, LLC. (minimum 8pt font) ONE MOVIE RENTAL (100%), SINGLE TIME USE, ANY MOVIE OR MOVIE RESTRICTED Vudu Promotional Code (“Code”) is good for one rental of any movie/specific movie (excluding “Home Premieres”, Premium Video on Demand, Disc + Digital or Mix & Match transactions, or any other early release window content) on Vudu.com and via participating Vudu apps. You must This document contains Fandango's most common marketing practices. Additional guidelines may apply. To view all guidelines, please request the full Marketing Guidelines document from your account representative. For marketing examples and templates, please contact your account representative. 1 315666948.20 have a Vudu account to redeem your Code. Vudu is free to join; you must be 18 years of age or older to open a Vudu account. Credit card may be required for transactions on Vudu.com. Code expires on XX/XX/XX / Code must be loaded to your account by XX/XX/XX and must be used within XX days of loading to your Vudu account. One Code per transaction. Limit XX Code(s) per [person/household/account]. If lost or stolen, cannot be replaced. No cash value, except as required by law. Not valid with any other offer. One-time use only. Not for resale; void if sold or exchanged. Offer valid in U.S. and D.C., excluding U.S. territories and where prohibited by law. Vudu and Fandango Loyalty Solutions, LLC are not a sponsor or co-sponsor of this [program/offer/promotion]. The redemption of the Code is subject to Vudu’s Terms and Policies at www.vudu.com/tos. See www.tbd.com (if available, include link to offer page/client’s official rules) for full details. Vudu is a trademark of Fandango Media, LLC. (minimum 8pt font) DOLLARS OFF MOVIE RENTAL, SINGLE TIME USE, ANY MOVIE OR MOVIE RESTRICTED Vudu Promotional Code (“Code”) is good towards one rental of any movie/specific movie (excluding “Home Premieres”, Premium Video on Demand, Disc + Digital or Mix & Match transactions, or any other early release window content) on Vudu.com and via participating Vudu apps (up to $XX total value). You may be required to pay taxes separately. You must have a Vudu account to redeem your Code. Vudu is free to join; you must be 18 years of age or older to open a Vudu account. Credit card may be required for transactions on Vudu.com. Code expires on XX/XX/XX / Code must be loaded to your account by XX/XX/XX and must be used within XX days of loading to your Vudu account. One Code per transaction. Limit XX Code(s) per [person/household/account]. If lost or stolen, cannot be replaced. No cash value, except as required by law. Not valid with any other offer. One-time use only. Not for resale; void if sold or exchanged. If the cost of rental is more than maximum value of the Code, then user must pay the difference. Any price difference between cost of rental and maximum value of the Code will not be refunded. Offer valid in U.S. and D.C., excluding U.S. territories and where prohibited by law. Vudu and Fandango Loyalty Solutions, LLC are not a sponsor or co-sponsor of this [program/offer/promotion]. The redemption of the Code is subject to Vudu’s Terms and Policies at www.vudu.com/tos. See www.tbd.com (if available, include link to offer page/client’s official rules) for full details. Vudu is a trademark of Fandango Media, LLC. (minimum 8pt font) DOLLARS OFF MOVIE RENTALS (FIXED NUMBER OF RENTALS), MULTI USE, ANY MOVIE OR MOVIE RESTRICTED Vudu Promotional Code (“Code”) is good towards XX rentals of any movies (excluding “Home Premieres”, Premium Video on Demand, Disc + Digital or Mix & Match transactions, or any other early release window content) on Vudu.com and via participating Vudu apps ($X per movie rental, up to $XX total value). You may be required to pay taxes separately. You must have a Vudu account to redeem your Code. Vudu is free to join; you must be 18 years of age or older to open a Vudu account. Credit card may be required for transactions on Vudu.com. Code expires on XX/XX/XX / Code must be loaded to your account by XX/XX/XX and must be used within XX days of loading to your Vudu account. One Code per transaction. Limit XX Code(s) per [person/household/account]. If lost or stolen, cannot be replaced. No cash value, except as required by law. Not valid with any other offer. One-time use only. Not for resale; void if sold or exchanged. If the cost of rental is more than maximum value of the Code, then user must pay the difference. Any price difference between cost of rental and maximum value of the Code will not be refunded. Offer valid in U.S. and D.C., excluding U.S. territories and where prohibited by law. Vudu and Fandango Loyalty Solutions, LLC are not a sponsor or co-sponsor of this [program/offer/promotion]. The redemption of the Code is subject to Vudu’s Terms and Policies at www.vudu.com/tos. See www.tbd.com (if available, include link to offer page/client’s official rules) for full details. Vudu is a trademark of Fandango Media, LLC. (minimum 8pt font) DOLLARS OFF PURCHASE OR RENTAL, SINGLE TIME USE, ANY MOVIE/TV SHOW OR MOVIE/TV SHOW RESTRICTED Vudu Promotional Code (“Code”) is good towards the purchase or rental of content (excluding “Home Premieres”, Premium Video on Demand, Disc + Digital or Mix & Match transactions, or any other early release window content) on Vudu.com and via participating Vudu apps (up to $XX total value).
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