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Stagecoach Releases Children's Book

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Stagecoach Releases Children's Book The newsletter of Stagecoach Group Issue 103 | May 2014 STAGE ON page 3 | page 4 INSIDE Catch the Bus Week Inspired by Matthew Stagecoach releases children’s book Profits from book to help support children’s literacy across the UK STAGECOACH is capturing the fun side of transport communities, where up to 40 per cent of people have after releasing its first children’s book. literacy problems. The 16-page book, which is called ‘A Very Special Stagecoach Group Chairman Sir Brian Souter said: “It’s Family Party’, was produced to mark the 60th a great idea, which we hope children will enjoy, and it birthday of Stagecoach co-founder and Chairman Sir reminds us that there’s a fun side to transport too.” Brian Souter. Chief Executive of Stagecoach Group Martin Griffiths Illustrators have turned the company’s well-known explained: “We like to diversify our products here at brands - including UK Bus, megabus.com, South West Stagecoach, so when the opportunity arose to produce Trains, East Midlands Trains and Supertram - into a children’s book we thought it was worth a try. It’s also children’s characters in a fun story set at a ‘family’ a fitting way to mark Brian’s birthday, given that he is so birthday party for Sir Brian. passionate about public transport, and of course we are Along with Sir Brian, characters such as Bobby Bus, delighted to be supporting a great cause in the National Stanley Supertram and Molly megabus.com have Literacy Trust at the same time.” been immortalised in cartoon form. Lorna Taylor, Corporate Partnerships Manager at the The book, which was written by Stagecoach Senior National Literacy Trust says: “One person in six in Group Communications Manager Lindsay Reid, is the UK lives with poor literacy and this holds them priced at £4. At least £1.50 from the sale of each back at every stage of their life. Our interest is in The front cover of the book. book will be donated to the National Literacy Trust supporting some of the UK’s poorest children and which works to improve reading, writing, speaking families to improve their literacy skill. Funds raised by The finished product is now available to buy online at and listening skills in the UK’s most disadvantaged Stagecoach will help us to achieve this vital goal.” www.amazon.co.uk Still Britain’s best Down the aisle with megabus.com value bus operator NEWLYWEDS Rick and Katie Moynihan are such loyal STAGECOACH has been confirmed as Britain’s best megabus.com fans that they value major bus operator for the third successive time, involved the budget coach according to new independent research. operator in their wedding day. Analysis published by transport specialists TAS At their wedding the pair used found that Britain’s biggest bus operator provides a megabus.com vehicle to regular passengers with the lowest cost weekly transport wedding guests to bus travel. their wedding and reception Stagecoach weekly travel is on average 12% lower venues. The couple, who than the next cheapest operator, more than 50% less got married in Forfar, spent than bus fares charged in the capital by Transport for two years travelling every London, and up to 60% better value than the most weekend to see each other expensive major bus company. between their bases in TAS found a week’s travel with Stagecoach was Dundee and Manchester Sid averts his eyes as the happy couple embrace. on average just £12.50 – up to £7.45 a week using the low cost intercity cheaper than other major operators. It means that, travel provider. even accounting for annual holidays, Stagecoach As megabus.com had played such an important people we met on it and especially how easy the passengers could save more than £300 a year and well known role in their lives whilst dating, the company made the long distance for us. All of our compared to other big bus companies. couple wanted it to play a part in their special day. friends and family know that we spent a huge chunk Stagecoach Group Chief Executive Martin Griffiths said: So they approached megabus.com to ask if they of our relationship travelling on megabus.com “We are proud of our extensive record as Britain’s best could hire a vehicle to transport their guests around. just to be together. The arrival of the bus at the value bus operator. Stagecoach is also investing record Katie said: “megabus.com has been a huge part wedding made them all laugh!” sums in improving the quality of bus travel, helping of our relationship. Whenever one drives past us support British manufacturing and jobs.” we smile and remember all our travel stories, the CONTINUED ON PAGE 2 Did you know? Stagecoach has cut its carbon footprint in the UK and North America by 20% in the last four years. ON STAGE Top coach awards What a STAGECOACH’S UK coach businesses scooped two honours at the 2014 UK Coach Awards. Laugh! The megabusGold.com sleepercoach service – which is operated through the Scottish Citylink joint The following announcement was venture with transport group ComfortDelGro – won heard being made by a driver on the London the Technology and Innovation award. Underground. megabus.com also scooped the Coach Marketing Driver: “Please allow the doors to close! Try not One of the megabusGold.com vehicles. Award for large operators after impressing to confuse this with ‘Please hold the doors open’. judges with its implementation of a carefully Stagecoach’s UK Coach Managing Director Elizabeth The two are distinct and separate instructions.” measured and integrated digital strategy, based Esnouf said: “We’re delighted to win these awards on comprehensive research and led by a clear which are down to the hard work of our employees. Stagecoach leads on understanding of customer needs. The judging megabusGold.com is without doubt one of the most panel praised the “sophisticated and scientific” innovative new products the coach industry has seen customer satisfaction approach taken by the company in delivering its for some time and it’s great that the judges have digital media strategy. FOR the second year in a row bus passengers using recognised that.” Stagecoach are more satisfied than customers using other national UK operators, according to Improvements at Seasiders hit the streets independent research. STAGECOACH East Midlands has launched a Consumer watchdog Passenger Focus found that Wokingham Station revamped fleet of open top buses, named ‘the 90% of Stagecoach bus passengers were either very Seasiders’, for the 2014 holiday season in Skegness. or fairly satisfied with their overall service – even The Seasiders are based on classic holiday themes higher than last year’s leading score of 86%. and each design is a character in its own right – Researchers also found that Stagecoach was the top there’s Rocky, Shelly, Candy, Pierre and Sandy. national operator for the key customer measures of Each bus has a striking new livery, refurbished value for money, punctuality and on-bus journey time. seats and interiors. A children’s storybook about Only 3% of Stagecoach customers surveyed said they the adventures of Rocky has also been produced, were dissatisfied overall. and is currently on sale for £2 to raise money for The overall customer ratings for Stagecoach were the When You Wish Upon a Star charity, which higher than three other national UK bus operators helps grant the wishes of children living with life – Arriva, First and National Express - all of whom threatening illnesses. The new-look Wokingham Station. achieved an overall satisfaction rating of 86%. To purchase a copy of the book call 01522 522255. Passenger Focus does not include Go Ahead in the TRANSPORT Minister Baroness Kramer has officially national operator results due to the small sample of unveiled major improvements for passengers at their services covered by the survey. Wokingham station, making this the 400th station Robert Montgomery, Managing Director of Stagecoach to benefit from the National Stations Improvement UK Bus, said: “This recognition is a tribute to the Programme (NSIP). customer focus of our drivers behind the wheel and The £6 million improvement programme means our wider team behind the scenes. They can be passengers will now benefit from a brand new rightly proud of what they have achieved. But we station building and a raft of enhancements know we don’t always get things right and need including a new modern glazed station building, to work even harder. We will continue to invest in an improved transport interchange for taxis, buses training and other measures to improve the travel Guests gathered on Rocky’s top deck to launch the Seasiders. and car users, a new and enlarged waiting area experience for our customers.” with additional seating, a larger booking hall and TOP TRAM SATISFACTION TOO improved ticket facilities and new state-of-the-art CONTINUED FROM FRONT PAGE Meanwhile, more than nine out of 10 Supertram destination information screens. passengers are satisfied with their tram services, Baroness Kramer said: “This scheme to improve our Down the aisle with megabus.com according to independent research by Passenger Focus. stations has been a real success, and Wokingham The couple also had an extra special guest at the The results showed that 94% of tram customers in is a great example. We have delivered £220 million wedding reception as megabus.com mascot Sid Sheffield were either very or fairly satisfied with their worth of improvements to 400 stations in England turned up in his best attire to wish the couple all overall service. No Supertram passengers surveyed and Wales.
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