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Ion Business Administrat of Department DEPARTMENT OF BUSINESS ADMINISTRATION COURSE TITLE: SMALL BUSINESS MANAGEMENT Submitted to: Ms.Uzma Rasool Group members: Farah Mursaleen Faiza Anwar Hareem Sabbir Sidra Mumtaz Zain Kashifa Roohana Kiran JINNAH UNIVERSITY FOR WOMEN ACKNOWLED GEMENT We would like to express our gratitude first and foremost to our Lord Almighty Allah for giving us the valor to remain dedicated to make this report. Writing this report appeared to be great experience to us. It added a lot to our knowledge while we were working on this report. If we say that this report is one of our memorable experiences in student life, then it would not be wrong. For the successful completion of this report, we would also like to thank our course instructor Ms.Uzma Rasool without her gratitude this report would not be possible. Finally we offer our heartiest gratitude to our family members for their selfless blessings. TABLE OF CONTENTS Executive Summary 1-3 Industry Analysis 3-5 Production & Operational Plan 5-6 Marketing Plan 7-9 Organizational Plan 10-15 Assessment of Risk 16 Executive Summary MastFM 103, Park Avenue, 3rd Floor, Sharia -e-faisal Introduction Even though, television has completely overshadowed its predecessor as a broadcasting channel, still the numbers of radio listeners is immensely growing over the years. Despite the ever growing number of television channels radio to date is considered one of the fastest means of information. Th e mobility of radio through cars, cell phones and other electronic gadgets has helped in increased number of radio listeners resulting in rigorous competition between radio channels. All the efforts of radio channels are towards attracting large listenersh ip for their FM networks. The bombardment of FM stations in the last couple of years has left the listeners with a wide variety of programs to choose from. In this cobweb of FM Stations to leave an impact on its listeners and let them be glued to the same station is not an easy task. However Mast FM 103 stands proud today to have the largest number of listeners in the country and being the brand for the year 2009. Being nominated as the Brand of the year in present times where competition is tough is not on ly a challenge but a difficult task to attain. However FM 103 has no doubt created an impact on its listeners resulting into being one of the leading FM network of the country with its high quality programs and meaningful contents which are being offered t o the listeners nonstop. FM 103 which was just another radio station for listeners to tune has emerged as a brand which is no doubt a big achievement for the station. The credit for this achievement no doubt goes to its able management, hard working and ef ficient staff and quality anchors and RJ’s who keep entertaining the people and let them forget their tensions and day to day hardships of life. As today effective MAST’S transmission covers almost 47 different cities, towns and areas besides the four cities (Karachi, Lahore, Multan & Faisalabad) with which it first started its transmission. The signal loop in these major four cities extends up to 120 kms from one corner to the other corner and covers a listenership of about 35 million individuals across the country. Product & Services Whether you are stuck at a traffic jam or you are feeling alone at your home one can always tune into FM 103 and be updated with the latest information in politics, fashion, health, education, weather and what not. If we say that Mast FM 103 indeed makes one go mast it would not be wrong as it completely blows your mind through not just Pakistani pop music but as well as the Indian, UK bhangra pop, latest film hits, ghazals and folk songs for listeners of all ages. History It is not so long ago that FM 103 came into existence If we go down the memory lane it was just April 2004 when Mast FM 103 first aired its transmission for the listeners of Karachi, Lahore, Multan & Faisalabad today nearly after nine years of continuous struggle and perseverance it stands proud as one of the most popular FM channel of the country. This acclamation of being the most popular FM channel of the country is not self acclaimed but it has been proven by statistical research carried out and as per the survey it has been proven that FM 103 has left behind other FM networks in the race to provide continuous entertainment to its listeners reaching to majority areas of the country. It was launched with Revolutionary Transmitting Technology for 24 hours highly entertaining transmission throughout the day, 7 days a week and 365 days a year. This revolutionary technology has indeed brought a revolution in Radio broadcast as people who had once forgotten what it was like to listen to a radio channel started listening to FM 103 bringing radio back to life and also providing a platform to other radio networks to get into healthy competition. Financial Plan The idea behind Mastfm 103 initiated by its owner Mr. Imran Bajwa who was passionate about giving people something entertaining. He started this business with an initial investment of 200 million from personal savings. The company is licensed by PAMRA which started giving license for 2 to 3 lacs. Indusrty Analysis Future Outlook After 5 years they see Mast FM 103 as the no#1 radio station nation wide as e on a everything is well equipped, organized and have increase the flexibility of their station. They have expand their station on a larger aera covering major chunks. Promotional Activities • Promotional ads • Arora magazine • Synergizer • Blah • Cross promotions • Stalls at exhibitions In Arora magazine their station got ranked #1 In 2010 survey their station ranked #1. Analysis Of Competitors They do regular monitoring of the activities their competitors. Observe main advertisers of competitors . They have strong sales team, strong budget, their sales team generate good revenue but even though they also analyze sales team tactics of their competitors. Description Of Products & Services Products • Dramas • Promos • Comedy • Live calls • News desk • Info shows • Linguistic shows • Hamshehri monthly magazine Services Time Shows Target Audience 10-12 Female oriented shows Females (house wives) 2-3 Branded shows( Teleworld) All age group 3-4 Current affairs (news) All age group 4-6 Corporate (high profile) Business Class 6-8 Evening drive times shows Working peoples 8-10,10-12 Youth related programs Young people(students) Sundays------- linguistic shows like Pashto, Punjabi etc. Size Of Business Mast FM 103 was started as a small business from Lahore which has now expanded to four major cities Lahore, Karachi, Multan, Faisalabad and now in Balakot also. The tower of 103 covers 120km of adjacent area in Karachi, Lahore, Faisalabad, Multan, Balakot which includes 24 villages of the city, and in future it will expand in more villages and areas. Product and operation plan Technical Information • Sound effects (lead, cutting/film) • Computerized (modern/software/save, computer + panel + mike) • Website www.Mastfm103.com.pk Theme Craft FM 103 is using theme craft to evaluate their top rated sites surf by their surfers.the color wheel shows how the colors on website influence audience and what are the impact on their feedbacks lik e The Sahir Lodhi Show is rated at top by audience.It is very easier for engineers or webmasters to evaluate the most viewed sites. Mastfm103.com.pk top colors analysis: Color Wheel Color wheel demonstrates what colors #191919 #000000 #323232 #000019 #190000 of circle color is are used on web template. The closer to the middle And vice versa being displayed the darker the particular color is. displayed the the closer to the edge of the wheel color is being seconds to lighter that colo r is. It takes approximately 12 color wheel highlight exact positions of the website colors on the Production Process Mass Finishing Mass Finishing products surface preparation process consists of cleaning, debarring, surface improvement, inh ibiting, and drying. Each of these may be achieved through several processes where the determining factors are efficiency, production rate, and economy. Cleaning is the most important step in the mass finfiniishingshing process, because it is the basis for all fini shing operations. In order to efficiently debar, burnish, inhibit, plate, or paint a part, it must be clean. The part must be free of residues from the surface of the part; these residues include dust or particles, cutting or stamping fluid, die lubes, cor rosion inhibitors, oxidation or scale. Each of these residues, alone or in combination with one another, requires its own type of cleaning chemistry. Formulated for extra brightness, Fm 103 is designed for burnishing with all types of media, as well as self-tumbling work. Used with brass, copper, nickel -silver, gold, mild and hardened steel parts, it prevents tarnish, while developing both color and luster. Raw Materials • FMCG’S Fast moving consumer goods o Unilever o P&G • Equipments o Needs o Luxury Operation process These are the equipments which they are supposed to handle and by using these equipments they go On Air and do shows. Rj is self producer. Producer/sound engineer, Promos, back to back music, line -up Rj’s, station manager design shows and do adjustments of Rj’s in occasional and exclusive shows and he is also Responsible for promos and bring innovative ideas. How a program goes on air? Before the program starts Idea behind the program, themes program setting BGM and set playlist with the help of engineer according to the theme of the program engineers keep maintain time charts commercials(ad logs) and keep them organize on the panel.
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