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Pakistan Radio: a Forum for Moderate Voices Project Evaluation Report

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Pakistan Radio: a Forum for Moderate Voices Project Evaluation Report Pakistan Radio: A Forum for Moderate Voices Project Evaluation Report Submitted to: Search for Common Ground-Pakistan Submitted by: National Defence University & Quaid-e-Azam University, Islamabad -Pakistan Table of Contents Executive Summary ............................................................................................... 1 Introduction ............................................................................................................ 4 Evaluation Scope and Methodology ................................................................. 4 Scope ...................................................................................................................................................................... 4 Objective of the Evaluation ............................................................................................................................ 5 Methodology ........................................................................................................................................................ 5 Research Tools ................................................................................................................................................... 5 Locale ..................................................................................................................................................................... 5 Sources of Information ................................................................................................................................... 5 Means of Analysis ............................................................................................................................................. 7 Project Overview .................................................................................................... 9 Project Objectives ........................................................................................................................................... 10 Project Deliverables and Activities ......................................................................................................... 10 Additional Activities under R4PB ............................................................................................................. 11 Project Evaluation .............................................................................................. 12 Evaluation Overview .................................................................................................................................... 12 ii Evaluation of Trainings and Coaching Sessions .............................................................................. 12 Evaluation of Administrative Affairs of the Project ....................................................................... 15 Evaluation of Programs Produced ........................................................................................................ 17 Evaluation of Training Manuals ............................................................................................................ 20 Evaluation of the Impact of Rabita Programs on Masses ............................................................. 20 Conclusion ............................................................................................................ 25 Outcomes and Achievements .................................................................................................................... 25 Success Stories ................................................................................................................................................. 26 Challenges ........................................................................................................................................................ 26 Recommendations.......................................................................................................................................... 27 Annex I .................................................................................................................... 28 Annex II .................................................................................................................. 30 Annex III ................................................................................................................. 32 iii Executive Summary This is an evaluation report undertaken by Department of Peace and Conflict Studies, National Defence University, and Department of Statistics, Quaid-e-Azam University, Islamabad-Pakistan for Search for Common Ground's (SFCG) project on “Radio for Peacebuilding”, a project funded by Dutch Ministry of Foreign Affairs, Netherlands. Search for Common Ground (www.sfcg.org) is an international, non-governmental organization whose mission is to change the way the world deals with conflict, away from adversarial approaches toward cooperative solutions. SFCG has been working in the field of conflict transformation for 26 years. The 'Radio for Peacebuilding' project has three major components – development and adaptation of guidebooks on radio talk show production aimed at Peacebuilding into Urdu and Pashto, training and coaching provided to FM station producers and presenters to host radio talk shows on Peacebuilding and finally production of talk shows using the common ground approach. While implementing this project, SFCG partnered with the Uks Research, Resource and Publication Center on Women and Media, and Intermedia Pakistan. The report is divided into four major sections: Introduction, which describes the basic objectives of the program and the evaluation process; Project overview which elaborates on the project itself; Project evaluation which describes the findings and describes the evaluators' opinions on the basis of findings; and finally conclusion and recommendations based on all the other sections. SFCG has had success in 'Radio for Peacebuilding' in Africa and Nepal. The initiative in Pakistan was aimed at contextualizing the process and use radio to promote moderate voices and fight extremism and intolerance. There have been some major accomplishments of the program which are described as follows: Major accomplishments – The guidebooks are one of its kind produced in Pakistan. There are no other reference materials for radio talk show producers and presenters on the areas of conflict and Peacebuilding. The guidebooks are relatively easy to understand and have used Pakistani examples. Given this adaptation, these guidebooks have the potential of being used by Pakistani radio professionals. Another major achievement of the project is creation of a peace community on air through formation of the alliance among all the FM radio stations. SFCG is privileged to pioneer not only the project of Peacebuilding in Pakistan but also form the biggest radio peace alliance in Asia. The promised number of trainings were four (3 primary level and 1 advance level) yet SFCG conducted two ToTs for their partner organizations as well as PBC producers (Annex I) which was neither committed to the donor nor envisioned in the initial phase of project implementation, but these training seemed valuable in ensuring concept clarity and expanding the reach and sustainability of the project even beyond project duration. The Focus Group Discussions (FDGs) – used by the evaluators as tools – showed that there was a palpable change in the attitudes of trainees about issues of peace and conflict, extremism and tolerance and as well as a very positive change in their behaviors in producing and broadcasting their programs with respect to choosing issues and using language. Their skills and the incorporation of their skills in producing programs on issues directly related to peace, and sensitive issues of conflicts were also evaluated through production of mock-shows, which the trainees conducted 1 commendably. The problems identified in this regard had more to do with the cultural and political environments in which the programs are produced. The unanimous opinion from all the participants entailed that the trainees benefited immensely from the suggested models and tools of conflict mapping and analysis and KAB, Conflict Tree and SWOT (Strengths, Weaknesses, Opportunities and Threats) were entirely new learning methods for them which some of them utilized and integrated to their working assignments (both radio programs and curriculum development in the institution) after attending the sessions. Coaching phase was appreciated by participants as an innovative means of follow up. The participants were of the opinion that the coaching phase was like refresher training and respondents said that the coaching phase was helpful in identifying exactly how to implement what they have learnt during the training and design Peacebuilding talk shows. Some of the trainees even said that keeping in view the applied approach used during the coaching sessions, they at times felt that the coaching sessions were even more beneficial than the trainings. This view is also understandable due to the fact that coaching sessions seemed more interesting and beneficial to certain participants because the trainings had already laid out certain foundations, which the coaching sessions built upon. Moreover, the applied and issue oriented sessions on individual basis with the participants may also be the factors behind such a view. In terms of production of talk shows, 125 Rabita programs were produced as compared to 120 programs that were committed in the proposal.
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