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Background

Sinceindependence,haspursuedaplannedapproachasaleverofitssocialand economicchange,therebyactualizingallroundeconomicdevelopment.Variousprudent macroeconomic management policies were taken into consideration, which played an activeroleinkeysectorssuchasbanking,basicindustries,utilitiesandinfrastructure.The resultsofthisdevelopmentstrategyweremixed.Theeconomyexpandedpersistently— GDPpercapitagrowthaveraged1.4percentthroughthe1970s;famineswereeradicated oravertedandincidenceofpovertyfellfromover50percentinthe1960stolessthan30 per cent in the late 1990s. However, as per the recent estimates of the Planning CommissionExpertGroup,povertyisstillconsiderable—26.10percentin19992000.Till date,therehavebeentenFiveYearPlans,andweareontheEleventhplan.

Microfinancebasedpovertyalleviationprogrammes Aspartofthepovertyalleviationmeasures,theGovernmentofIndia(GOI)launchedthe SwarnjayantiGramSwarozgarYojana(SGSY)in1999wherethemajoremphasisison selfhelp group (SHG) formation, social mobilization and economic activation through microcreditfinance.UptoMarch2003,13.38lakhgroupswereconstitutedin33States andUnionTerritories,ofwhich33,436SHGsonlycouldtakeupeconomicactivitiesfor theireconomicsustenance.

Simultaneously, the Government supports the National Bank for Agriculture and Rural Development(Nabard)totakeupactivitiessuchasgroupformation,microfinanceand economicactivation.Besidesthis,theRashtriyaMahilaKosh(RMK,istheNationalCredit FundforWomen)andtheDepartmentofWomenandChildDevelopmenthavetheirown programmesunderwhichmicrocreditisbeingprovidedforeconomicempowermentofthe ruralpoor.

Theyear200102markedthedecadeofSelfHelpGroup−Banklinkageprogrammesin India.WiththegrowingimportanceofthemicrocreditthroughSHGBanklinkageinIndia, theReserveBankofIndia(RBI)in1996hadincludedfinancingtoSHGsasamainstream 2

activityofbanksundertheirprioritysectorlending. The Governmentbestowednational prioritytotheprogrammethroughitsrecognitioninthe1999Budget.

SocialMobilisation Themicrocreditprogrammesfocusonorganisationoftheruralpooratthegrassrootlevel through a process of social mobilization which enables the poor build their own organizations (SHGs) consisting of 1020 persons, in which they participate fully and directlyandtakedecisionsonallissuesconcerningpovertyeradication.

SHGsgothroughvariousstagesofevolution

Group formation : At this stage, groups are formed, developed and strengthened to evolveintoselfmanagedpeople'sorganisationsatthegrassrootslevel.

Group Stabilisation throughthriftandcreditactivityamongthemembers and building theirgroupcorpus—thegrouptakesupinternalloaningtothemembersfromthecorpus.

Micro credit :ThegroupcorpusissupplementedwithRevolvingFundsanctionedascash creditlimitbythebankstotakelivelihood.

Micro enterprise development :Here,thegrouptakesupeconomicactivity,ofitschoice forincomegeneration

TheSHGBanklinkageprogrammewasconceivedwiththeobjectivesofsupplementary credit delivery services for the unreached poor, building mutual trust and confidence betweenthebankersandthepoorandencouragingbankingactivitybothonthriftaswell ascreditandsustainingasimpleandformalmechanismofbankingwiththepoor.

The linkage programme combines the flexibility, sensitivity and responsiveness of the informal credit system with the technical and administrative capabilities and financial resourcesoftheformalfinancialsector,whichrelyheavilyoncollectivestrengthofthe poor and closeness of effective social mobilization functions contributing to an overall empowermentprocess. 3

India has a strong potential to promote the women as key decisionmakers through encouraged local leadership, which can be facilitated by complete involvement and participationofpoorwomeninmicrocreditprogrammes.Thiswillsucceedonlywiththe coordination among the government, banks, participating members and micro credit financeinstitutions. Microfinance can be a powerful tool in initiating a cyclical process of growth and development. Microfinanceactivitycanimprovetheaccessofruralpoortofinancialservices. • Themicrofinanceinterventionshelpininculcatingnecessaryhabitsforeconomic independenceandselfreliance.Appropriateandparticipatorycreditplansbythe membersofagroupcanhelpinsocialandeconomicempowerment. • Increasedaccesssignifiestheovercomingofisolationofruralwomenintermsof theiraccesstofinancialservicesanddenialofcreditduetoabsenceofcollateral security. • Thepoolofsavingsgeneratedoutofverysmallbutregularvoluntarycontributions improvesaccessofthepoorwomentobankloans. • Itcouldalsohelpinstrengtheningpoorfamilies'resistancetoexternalshocksand reducingdependenceonmoneylenders. • Thegrouputilisesitscorpustodisburseloansofsmallamountamongsttheneedy members.Inthebeginning,themembersmeetouttheirconsumptionneedsoutof theirowncredits. 4

ObjectiveoftheWorkshop To develop concept & knowledge to SHPIs for developing viable economic enterprises with sustainability of revenue, income and employment for their SHG

WhileitisestimatedthatIndiahastheworld'slargestmicrofinanceprogrammeintermsof outreach with 7.8 million households accessing credit through 17,085 branches of the formal banking system under the microcredit finance programme, the economic engagementofthetargetgroupsisfarlowerthanthedesiredlevel.Themicrocreditis sometimescriticizedforfailingtoupliftthepooroutofthedebttrap,asithasnotbeenable to create matching income, employment or enterprise opportunities. The financial resourcesmobilizedthroughthemicrocredit,havenotoptimallytranslatedintoeconomic activities. One reason could be that borrowers use much of the credit for consumptive purposesor‘lifecycle’needs,whicharenotstrictlyeconomicactivities,thoughimportant. Theotherreason,whichisequallysignificant,isthatmicroenterprisesformedoutofmicro financearegenerallyconventionalandextremelysmallscale(selfemploymentforsingle personor a familyatthemost),carriedoutwithminimum business skill & knowledge, heavilydependentonlimitedlocalmarketsandoftenmutuallycompeting.Hencethereisa bigdisconnectbetweenthehugescale&outreachofmicrofinanceandlimitedsuccessof microenterprise.Microfinancehasresultedinaccess to finance and cushion against vulnerabilityforthepoor;enterprisecanleadtoeconomicsecurityforthepoor,whichis yettohappen.

Inviewofabove,weneedtorevisitthe‘microenterprise’model.Itistimetoleverageon the strengths of the SHGs cohesion, common interest, collective/ shared ownership of resourcesandspiritofselfmanagingandbuildstrong,sustainableeconomicunits.The groupshavealreadygraduatedintoorganizationbuildingandfinancialmanagement . The challenge is now to build viable enterprises on these foundations and converge business with the fund access, rather than keeping them in two isolated compartments of ‘micro-credit’ and ‘micro-enterprise’. While much technical assistance and systematic capacity building went into microfinance activities, micro enterprisesarelargelylefttotheirfatewithoutrequiredknowledgeinputs. This is where

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we at Development Research Communication and Services Centre (DRCSC) propose to intervene by organizing specially designed workshops for SHPIs of , state with the above-mentioned objective . We envisage identifying various emerging business opportunities suited to the ground realitiesofthegroupsandbuildingtheircapacitiesthroughtrainingandknowledgeinputs toenabledevelopmentandsustenanceofmicro/smalleconomicenterprises.

Ourproposedworkshopwasbroadlycover • Identification,diversificationandaugmentationofmicroandsmallbusinessopportunities • Understandingthemarket • Marketingstrategiesandactions • Operationalmanagementprocess,methods,systems • Resourcemobilization&fundflowmanagement • Profitabilityandsustainabilityofenterprise

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TheVenue ThetrainingcentreissituatedatinBirbhumDistrict,nearVisvaBharatiUniversityat Santiniketan,whichisoneoftheverywellknownplaceinWestBengal.TheCentrehasthree storiedbuildingwithallmodernfacilitieslike accommodationin2bed/4bed/dormitory ACtraininghall librarywithspecialfocusondrylandagricultureandlivelihood generatorfacilities Thecourtyardisdesignedwithdrylandagriculturetechniques Organicfoodandotherproductofthefarmer’sgroupareused

Date 25 th –26 th September,2008.

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TheSchedule Session Topic of Discussion Faculty 1st day Session1 Inauguration InauguralSession AnshumanDas

Session2 PrinciplesofMicroFinance&Micro Mr.TarunDebnath Enterprise Secretary,WestBengal SHGPromotionalForum Session3 SharingofexperienceonMSMEby DRCSC participants Lunch Session4 Sharingofsuccessfulenterprise Dr.SonaliSengupta& Mr.UdayBhanuRoy BioDiverseFarmingPvt. Ltd. Session5 Experiencesharingofrural VivekanandaInstituteof biotechnologyrelated Biotechnology,Nimpith entrepreneurship Session6 Principlesandstrategyofmarketing Ms.KeyaSarkar,Alcha Dinner 2nd day Session7 Marketingstrategiesandactions Mr.GopalGhosh (TypesofOutlets/Kiosksfor Consultant,Bagnan productsofEnterprises) CreditCooperative Society Session8 ExploringventureforBusiness Mr.DipakGhosh, DevelopmentrelatedtoMSME ProgramOfficer, WBKVIB Lunch Session9 Resourcemobilization&fundflow Mr.DipakGhosh, management ProgramOfficer, WBKVIB Tea & Snacks Break Session10 Exposurevisitonsuccessful AlchaandSamhati marketingoutlet Bipani Session11 Consolidation,Planningoffollowup action Dinner 8

Session 1

TheworkshopinauguratedbyMr.MongalaHazra,leaderofaSelfHelpGroup,whichisoneof themodeleconomicenterprisegroupinBirbhumdistrict. TheInauguralspeech AnshumanDas,Secretary,DRCSC Crisesinthesmallandmarginalpeasantfarmingsectorhas beenofseriousconcernintherecenttime.Largesectionof the small and marginal farming community across the countryisfacingdrudgeryandisatalosstosustain their ageoldlivelihoodoption.Ahostoffactorsareresponsiblein thisprocessofdemotivationthatmaybesummarizedasfollows: Followingnearlythreedecadesofpracticinghighexternalinputdrivenmonocropping production paradigm, there has been large scale loss of soil fertility, repeated pest outbreaksandotherrelatedagroecologicalmaladies.Thishasledtostagnatingand oftenfallingland,inputandlabourproductivities. Therecentclimaticinstabilityhasagreatimpactintheyield Increasing input requirements, erratic crop productivity and marketability have led to increasedindebtedness. Weakening of local economy in the face of globalized economic order and entry of corporateagriculturalinitiativeshascompoundedtheperil. Therehasbeenprogressivedeclineinlocalmarketoptionsofvalueadditionandretailingofthe primaryagriculturalproducesfollowingentryoflargebusinessconglomeratescausingshrinking incomebaseofthevastsectionlandlessbutbiomassbasedruralpoor.Thishasalsotaken awaythesupplementaryincomegenerationoptionsofthefarmhouseholds. Ontheoutsetoftheaboveconcern,microenterprisedevelopmentisagainontothefocus. 9

Session 2

PrinciplesofMicroFinance&MicroEnterprise Tarun Kumar Debnath, Secretary, West Bengal Self Help Group promotional forum

Tarun Kumar Debnath has a long experience of capacity building of NGOs and CBOs mostly in to field of SHG related issues, worked closely with Micro Fanance project in West Bengal with CARE India. Mr. Debnath during his discussion emphasized thegapsofSHGmovement.Hetoldthat,today most of the development facilitators think that, SHGisasolutiontodevelopmentconcerns,it’s nottrueatall.Withinthecontextofthisworkshop, however, it is true that some of the livelihood issuescanbeaddressedbySHGs.InWestBengaltotal6000SHGsareformedsofar.Butthe growthwithqualityisabigquestion. SHGshadathefollowingroletoplay:  Consumptionsmoothing : Success  Traditionalongoingenterprises : Partlysuccess  Marketorientedenterprise : Ignored Thedaytodayconsumptionandneedforthepurposeofeducation,medicaletc.ofthefamily hasbeenverywelladdressedbymicrocreditofSHGs.Butusingthemoneyforimprovingthe alreadyexistingtraditionalsmallbusinessesisaddressedtosomeextent.Butmarketoriented businessdevelopmentiscompletelyignored.Itishightimethatwethinkontheprinciplesof takingthisaspectalso. On a participant's question, he answered that to effective implementation SHG intervention dependsupontheprinciplesofeffectiveandtransparentgovernance. 10

Session 4 Sharingofsuccessfulenterprise Ms Sonali Sengupta and Mr. Udaybhanu Roy, Bio Diverse Farming (BDF) Pvt. Ltd.

Bio Diverse Farming is located Tonagram, about 25 kilometers east from under Bhangor of North covering area about 5 acres of land, which includes livestock rearing of various kinds, fishery, fruit trees and food processing unit. Apart from marketing these products, BDF collects grains and raw products from the village and market it. Villagers are given bio-inputs in terms of compost etc which are produced from the byproducts of the farm. The farm and production house is maintained by the villagers itself. Villagers have share of the company. BDF selected its activities in a manner so that the concept of organic practices can be implementedallovertheregionandfirmlyestablishedascommerciallysuccessfulventure.Raw materials like fruits, vegetables, mustard seed, wheat etc. are procured locally as far as practicable.Localfarmers,voluntarilyparticipatinginthefarmactivitiesareprovidedwithfree organiccompostandtheirproducesareboughtbythefarmatakeenerpricecomparedtothe marketssavingsthenalsothehazardsoftransportation.Duringlastsixyearsthefarmershave becomemoreandmoreinterestedintheorganicpracticessincethisprovidesameansforyear longactivities. MsSonaliSenguptaandMr.UdaybhanuRoydescribedtheBDFactivitiesasfollows:  Organicfarmingofmedicinalandaromaticplantsandpreparationsofproducts.  Animalandbirdrearing)goat,sheep,duck,chicken,rabbit,quelletc)  Manufactureoffoodproducts(picklesjam,sauce,beveragesetc.) 11

 Agricultureforfishproductionandprovidingfoodchaintoduck,fishetc.  West management on zero waste concept with the production of organic compost throughvermiculture  Toestablishamarketchainconnectinggroundproductionandthecustomers Onaquestionofmarketingtheyansweredthattheydon'tdependonmedia,directandwhisper campaigningarethemajormarketingtools.Theyemphasizedthat,theircasestudymaybea modelforestablishingeconomicenterprisebyfederationofSHGs.BDFcanhelpinmarketing productsifqualityandsupplychainareassured. Session 5 Experiencesharingofruralbiotechnologyrelatedentrepreneurship Dr. B. K. Dutta, Director, Vivekananda Institute of Bio Technology

VIB, an institute under Sri Ramkrishna Ashram, Nimpith, is a renowned centres of West Bengal, which promotes entrepreneurship development by providing training and consultancy specially in the field of Rual Biotechnology. Dr. Dutta started the session with a filmonasuccessfulentrepreneur,who offer consultancy service, training, knowledge and bioinputs to the farmersofPatharpatima,aremoteblockinSundebanarea. Afterthefilmshowhestarteddiscussionfromthe presentscenarioofagriculturesector.He informed that there are corporate houses entered in the agricultural retailing such as; ITC, 12

Reliance,HeritageFoodsIndia,Spencer’sFresh(Goenka),Subhiksha,HindustanLever’sI Shakti, Godrej’s Aadhar, Mahindra & Mahindra’s Shubh labh, Tata Kisaan Kendra, Escort’s KrishiSansar,Chambal’sUttamBandhan,Cargil’sSathi,Pepsi,Haldirametc.Thegrowthof agroretailindustryasfollows:  Country’sagroretailindustryisworthofRs.9,30,000crore(5%growthperannum).  In 1999, the organized retailing sector was of Rs. 5000 crores, in 2004, it was Rs. 30,000crores.  IntheworldscenarioIndiaisnexttoChina,presentlyat2007itisworth$200billion;By 2010itisexpectedtobe$300billion HeinformedthatinIndiafarmersget25–30%onlyofthepricepaidbytheconsumers(except Amulmodel)whereindevelopedcountriesitis6065%. Because productionisdistributesto the buyers through different level of marketing agents. Besides marketing issue, scientific knowledgeandskillareanotherissue.About7millionyouth,everyyear,needknowledge& skillsforemployabilityinruralsector. He referred a report of the committee on India Vision 2020, Planning Commission; "Existingsystemof300&oddKVKsneedto be expanded and supplemented by a national network of thousands of farm schools.

In this present context Dr. Dutta quoted a fewspeechofnationallyreputedscientist: "Use of biotechnology in conjunction with traditional farming practices is the sustainable solution for the future." Dr. Anil Kumar Singh, Director, IARI, 2006

"If we have to make agriculture attractive again, we not only need to increase productivity but also think of uplifting the farmers, their knowledge and skills." Prof. Ramesh Chand, National Center for Agricultural Economics & Policy Research

"The farming sector is fast heading for a total collapse if no remedial measures are taken." M.S. Swaminathan.

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Dr.DuttadescribedabouttheVivekanandaCenterforSKILLS,whereheisworking.Thesteps oftheCentreasfollows:  Bringtogetheradiversegroupofpersonswhoshareacommoninterestinagriculture willdevelopaprofessionalskillsetorestablishafarminglifestyle.  Identifypotentialtradeswithjobmarketinthetargetarea  Thetradeshavethusbeenrearrangedinto13dayscoursemodules  Thescopeofescortserviceshasbeentakenasamandatorypartofthefranchisee modeltomaketheventuremoreattractiveaswellasfinanciallyviable. Hetoldthat,knowledgeandskilldevelopmentaremajoressentialefforttodevelopenterprise developmentatgrassrootslevel,whichhisinstitutionisdoingforfiveyears.Inthisregardhe approachtheparticipantsforavailtheirservices. Session 6 Principlesandstrategyofmarketing Ms.KeyaSarkar,Alcha Ms. Sarkar is a consultant of Micro-Finance Institutions like Basix, Institute of Livelihood Promotion, Arohan etc. Before that, she was engaged in financial sector. She was traveled different places of India and Abroad on her servicing life. At the very beginning, she was interested in handicrafts. She looked there different kind of things and design. So, after end of her job she and her three colleagues started a weekly Haat (village fair) named Khoai-haat in Bolpur, Birbhum, where only producers can seat and selling their products

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to the customer directly. Any middlemen are not allowed to sell products. In addition, the visitors can listen to local famous song ''.

Beside this haat, she has opened a marketing outlet of various handicrafts, designed cloths, mats, ornaments, art work etc. produced by village artisans at Santiniketan. She decorated the shop like an exhibition with homely with a restaurant, where people can rest a while and take traditional food of Bengal in a village atmosphere. The turnover of her shop is 20-22 Lakhs. Afterdescribedherwork,sheanalyzedthemarketingstrategywithsomespecificexampleof herexperience. o Innovationpowerandpresentationskillaretheessentialformarketing o Identifyariaofmarketing,marketdemandandlevelofclients o Orienttheproducesabouttheclientsneedanddemand o Evaluatetheentrepreneursskills,whethertheirskillmarketableornot. o Fixingrateofproductsalwayskeepinmindregardingthepurchasepower AnotherissuefocusedbyMr.Das,SecretaryofDRCSCthatNGOsoftengoforhandicrafts training(likebamboobasketmaking,stitching,potteryetc)–whicharemostofthecasesnot economicbecauseallthevillagersalreadydoingthesamethingasatraditionalpractice. InthisregardMr.AmitabhaSarkarofDRCSCsharedtheirstudyonincomeenhancementof SHGs of Swayamsiddha project under West Bengal Women Development Undertaking, GovernmentofWestBengal.OnaquestionofMs.Sarkar,hedescribedthemethodologyof study.Thestepsofmethodologywere:

 DirectdiscussionwithSHGmemberstocollectpresentIGAstatus

 Surveyoflocalhaat/markettoknowthemarketdemandofdifferentclientlevel

 StudyonvillageprofiletoknowthefuturepossibilityofIGA

 Facilitationsupporttoimproviseincomegenerationactivities

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He expressed that, he had a unique experience about the member's skill which have an enormous possibility of income enhancement. He feltthat, there is need some innovation of productions to capture the market. Ms. Sarkar agreed with him regarding the discussion. She emphasised that, without innovation power and presentation skill none can continue his/her growth of marketing. S he invitedtheparticipantstovisitheroutlet,whereparticipantscangetideahowsimpleproducts canputupforsaleathigherrate.Theparticipantsanonymouslydecidedtovisitheroutlet. On 26 th September at 9.00 AM ,thesessionwasstartedwithrecapitulationofpreviousday. Session 7 Marketingstrategiesandactions:experienceofBagnan1MohilaBikash CooperativeCreditSocietyLtd Mr. Gopal Ghosh, Advisor, Bagnan-1 Mohila Bikash Cooperative Credit Society Ltd Intheyearof1997,MohilaBikashCooperativetransformedandregisteredasacooperative fromaforumofDWCRAgroups.Thepresentstatusofthecooperativeasfollows: o TotalnumberofSHGs :783 o TotalnumberofSHGmembers :16217 o Totalnumberofsubcluster :56in138Samsads o TotalnumberofGramPanchayatSamity :10in10GramPanchayatSamity o TotalSavings :Rs.4,45,11,941(March2008)

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o Totaloutstandingofloantothemembers :Rs.3,92,04,691(March2008) o Totalincome :Rs.60,00000(March2008) Mr.Ghoshemphasisedthatthecooperative never took loan from any body form its inception. They belief there is relation between Finance and fidelity. To marketing ofgroupproducts,forumofDWCRAgroups started a productsoutlet by their initiatives. Thestrategyofmarketingwasdevelopedby the process of 'doing and modification'. He describedtheexperienceasfollows: o Wecaneasilymarketourproductifmarketingisaroundourworkingareaandcan maintainthecontinuityofmarketingchain. o Throughafterassessmentofmarketestablishment ofoutletsisscientific.Butwe havenotfacedanyproblemtocreateourownmarketofoursmallortinyenterprise (i.e.'AapnaBazar'strategy). o To establish our own market, we should emphasize on the product of daily life, insteadofshowpieceofhandicrafts. o Thereisnothingconstant.Withoutgrowthanddevelopmentdemolishisinevitable. Sothatshouldlookafter. o Rateoftheproductsisveryimportant.Increaseordecreasetheproductrateis creating problem for marketing. Moreover quality of product is required for popularize. o Wealwayswanttosellourproductsbycash.Butcreditisinevitable.Inthisrespect, thereshouldhaveacreditrecoverysystem. o Thecontinuoussystemofevaluation/assessmentofmarketingagentsisnecessary whichishelpfultodevelopnewstrategy Besides the above mention points; reliability, honesty, focused, social minded and record keepingaresameimportantforsuccessfulmarketingeffort. 17

The participants were spellbound by his presentation. Most of the participants were shown interesttovisitthecooperative.Attheendofdiscussion,hementionedthepresentstatusof marketingeffort. o Totalcapital :Rs.16,82,000(in20082009financialyear,upto August) o Amountofselling :Rs.10,01,525(AprilAugust,2008) o Numberofclients :3,325 o Numberofworker :28 o Incomefrommarketing :Rs.20,00,000 o Profitofmargin :Rs.20% Oneoftheparticipantsaskedaboutthedistributionofprofitmargin.Mr.Ghoshhasgivensome dataonit.Outof20%profitmarginhowtheyaredistributed,isgivenbelow. 10%profitisdistributedto Salesrepresentatives :8% Officeexpenses :2% Other10%isdistributedto Transportationmarketingetc. :5% Reserve/Capital :5% 18

Session 8-9 ExploringventureforBusinessDevelopmentrelatedtoMSME Mr. Dipak Ghosh, Program Officer, Khadi & Village Industry Board. He stated discussion about the perspective, meaning and types of Khadi. He emphasised that, withoutthe knowledge of present science of livelihood small or microenterprisecannotbesustained.Inthisregardhe discussedaboutthepossibilityoffourresourcesinthe smallandmicroenterprisescenario. o Forestresource o Mineralresource o Agriculturalresource o Animalresource He described on each resource in details with some examples.Heexplainedhowknowledgeofresourceshelpsgrassrootspeopletoenhancetheir income. To sustain the village industry, there is need to correlation within different types of micro and small industry. Otherwise one day all village industries will disappear. During discussionheexhibitedsomeproductswhichcanbeverygoodpossibilityinthemarket. Recently the KVIB selected 15 acres of land near town for small and micro entrepreneurs.TheKVIBwillpromoteinterestedyouthbyofferingland,selectionofenterprise, skilldevelopment,infrastructureandcreditlinkagefacility.HerequestedtotheBankurapeople toavailthisopportunity. Besides he informed some schemes and opportunities of Government of India, which any organisationcanavailfortheirgroups,suchas: o RajibGandhi'sUddagiMitraYojona o SchemeofCreditGuaranteeTrust HepromisedtocirculatetherecentguidelinesofKhadiBoardthroughDRCSC. 19

Exposurevisitonsuccessfulmarketingoutlet AteveningtheparticipantsvisitedoutletsofMs.KeyaSarkarandSanghatiBipani(outletsof group products) as per schedule, where they discussed about their marketing strategy and systems. They were very impressed on the Ms. Sarkar's outlet, how low cost and unused materialscansellhigherratebyinnovationandcreativity. Session 11 Atnighttheparticipantssattogetheranddiscussedaboutthenextcourseofactionworkshop. Thefollowingproposalofactionswasemergedbythediscussion. o DevelopainformationbankforMSMEdevelopment o Collectionanddisseminationofinformationregardinggroupproducts o Collection of information about the resources of each organisation, so that any organisationcanavail. o ListingofresourcepersonsandorganisationsregardingMSME Thefacilitatorofworkshoprequestedtotheforummemberstolookaftertheproposalsinthe comingmeeting.Thefacilitatorsexpressgratitudetotheparticipantsforactiveparticipationin theworkshop. 20

Conclusion It is a wellknown fact that, SHG and The key learning outcome Microfinance programme is the major - alternativelivelihoodoptions,especially componenttobuildanddevelopsolidarity forthesmallandmarginalfarming communityinthedrylandisessential amongthegrassrootlevelpeople,where - weneedtolookbeyondtheroleofmicro they can take initiatives to uplift their creditindaytodayconsumption smootheningtomoreontothemicro socialeconomiccondition.Butthesmall enterprisedevelopment and micro enterprises are being faded - agroinputproductioncanbeaprobable option.Even,theknowledgedriven away due to lack of marketing strategy. businessinagrosectorispossible Thepeoplearebeingincreasinglypushed - beforeleapingintothetrainingofmicro enterprise,oneshoulddopropermarket into finding new ways of generating study income. Regular wageearning jobs are - nopointingivingtrainingonpractices whichareknowntoeverybody becoming harder to come by, while - innovationanduniquenessofthe pressureonthelanddrivesmanyfamilies productisthekeytothemarketing strategy to seek alternative means of support. In - therearevariousschemesof this situation the Non Government government,oneshouldmakeuseofit - honesty,loyalty,transparency, Development Organisations are in partcipationofallmembersand dilemma what will be the wayout of sustainedeffortisimportantfor successfulmicroenterprisedevelopment income generation of grassroots community. The workshop helped to the participantstorethinkabouttheirlivelihoodprograms.Everybodywasverymuchexcitedabout thediscussionofresourcepersons.TheparticipationfromNABARDwasverymuchexpected, buthowever,theycancelleditinthelastminutes.

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Annexure1 List of participants Sl. Participants Name Name & address of the Designation No. Organisation 1 Mr.ShyamalDey ParibeshChetana Secretary Rajnagar,Dist.;Birbhum email:p[email protected] Ph.:9433142417 2. Ms.MiraSinha ParibeshChetana Coordinator Rajnagar,Dist.;Birbhum email:p[email protected] 3 Mr.ShantanuKr.Roy NayantaraMemorialTrust TrusteeMember Dist.:Birbhum email:[email protected] Ph.03324751933 4. Mr.AnilKr.Roy NayantaraMemorialTrust TechnicalAdvisor Dist.:Birbhum email:[email protected] Ph.03324751933 5. Mr.SoumenBhattacharya RuralDevelopmentAssociation AreaCoordinator PaschimMedinipur email:[email protected] Ph.:03222274008 6. Mr.SujoyBhattacharya RuralDevelopmentAssociation ProjectManager Ghatsila,Jharkhand email:[email protected] Phno:09431952495 7. Mr.MadanDolai RanabaniaAlamoRuralDevelopment Member Society Vill:Ranabania,P.O.:Rampura Block:Narayangarh Dist:PaschimMedinipur Pin:721437 Ph.:9733723141,033222295518 8. Mr.SanjoyKarak ChaplinClub Member Vill.Naraharipur, PO.Chakpuruswattam, Dist.:WestMedinipur,Pin:721211 Ph:9434161436 9. Mr.AshokeMajhi LakhasminarayanKhadiandMohila Coordinator Samity PO.Mejia,Dist.Bankura Ph.:09932320306 10. Mr.DipankarPal LakhasminarayanKhadiandMohila Member Samity PO.Mejia,Dist.Bankura 22

Ph.:09232660468 11. Ms.RupaliGhosh SkillKnowledgeandYield, SeniorField Vill.Tantbandhi worker Dist.:Birbhum 12. Mr.MongolaHazra SkillKnowledgeandYield, GroupMember Vill.Tantbandhi Dist.:Birbhum 13. Mr.PrasantaKumar DRCSC,project ProjectManager Vill.&PO:Krossjuri, Dist.:Purulia 14. Mr.AsisKr.Das HaribhangaUttranSamajKalyan Oraganisation Samity, Member Vill.:Haribhanga Dist.:WestMedinipur Phno:09733759378 15. Mr.NabinKonar TechnologyResearchCommunication Treasurer &ServicesCentre(TRCRC) Patomda,Jharkhand Ph:06576452037,09939377268 email:[email protected] 16. Mr.PradipKr.Mondal PeopleInstituteforDevelopmentand FieldCoordinator Training(PIDT),Jagdishpur,Dist: Deoghar,Jharkhand. 17. Mr.GadadharPal SanhatiBipani,Bolpur,Birbhum Incharge 18. Mr.FarutaZen Azunino,Hotaba,Nagano,Japan Researcher 19. Mr.GopalCh.Saha ManbJamin,Vill:Mirjapur,Post: SHGIncharge Raipur,Birbhum 20. Mr.PrasannaModak GreenGrantFoundation,India Faculty Chapter 21. Mr.SouravGhosh DevelopmentResearch FacultyMember CommunicationandServicesCentre, Kolkataemail: [email protected] , website:drcsc.org 22. Mr.MilanPanda NaturalResouceManagement FieldOrganiser Division,DRCSC,Kolkataemail: [email protected] ,website:drcsc.org 23. Mr.SaptarshiBasu BolpurTrainingCentre,DRCSC, Training Kolkataemail: [email protected] , Coordinator, website:drcsc.org Bolpur 24 Mr.GupenKisku MultipurposeEducationCentre, CentreHead Koyetpukur,Birbhum 25. Mr.NandalalJha ADL, EducationCo ordinator

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Annexure2 List of Resource Person SlNo. Name OraganisationName& Designation Addressdetails 1. GopalGhosh Bagnan1MahilaBikashCo Consultant operative Credit Society Ltd., Bangalpur, . Ph no: 0986025583 2. Dr.SonaliSengupta&Mr. BioDiverse Firming Pvt. Ltd., ManagingDirector& UdaybhanuRoy TONA village, South 24 Board of Director Parganas. Ph no: member 09830452194,09830096686 3. Dr. B.K. Dutta & Dr. (Ms) Vivekananda Institute of Bio Principal & Member RamaDutta tech, Nimpeeth, South 24 ofOrganisation Parganas 4. Mrs.KeyaSarkar ALCHA, Ratanpally, Bolpur, Consultant Birbhum 5. Mr.DipakGhosh WestBengalKhadi&Village DistrictOfficer Industries Board, Bankura, West Bengal Ph no: 09434014914 6. Mr.AnshumanDas Development Research Secretary Communication and Services Centre,Kolkata 7. Mr.AmitabhaSarkar Development Research Training Co Communication and Services ordinator Centre,Kolkata.

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