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A STRONG VOICE for the PORT of HAMBURG ANNUAL REPORT 2017 02 | Annual Report 2017 PORT of HAMBURG MARKETING

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A STRONG VOICE for the PORT of HAMBURG ANNUAL REPORT 2017 02 | Annual Report 2017 PORT of HAMBURG MARKETING A STRONG VOICE FOR THE PORT OF HAMBURG ANNUAL REPORT 2017 02 | Annual Report 2017 PORT OF HAMBURG MARKETING Port of Hamburg Marketing at a glance Port of Hamburg Marketing was established in 1985. portant to us. We offer terminal operators, shipping Today, as an international marketing organisation we lines, liner agents, rail companies, transport service are active in twelve locations further strengthening providers, container packers, customs experts, basic the Port of Hamburg‘s market position in international and further training bodies, and many other companies competition. With real commitment and very diverse professional marketing support with targeted commu- activities we promote the attractiveness of the loca- nication, project and marketing activities, locally in tion and wide range of services provided in the Port Hamburg as well as all the important target markets. of Hamburg. The ports in the Metropolitan Region The activities are company and competitively neutral have also found in us a strong partner for professional and in the common interest of the port location. location marketing. Our members are particularly im- A STRONG VOICE ACTION IN THE MARKET PLACE 292 12 MEMBERS LOCATIONS More than 292 members are involved in the 12 locations worldwide strengthen the international Port of Hamburg Marketing Association. position of the Port of Hamburg. BROAD RANGE OF EXPERTISE MARKET PRESENCE 15 25 BUSINESS AREAS MARKETS Companies from over 15 fields are network Port of Hamburg Marketing and its members are their strengths in the marketing organisation. active in 25 markets: in the German hinterland as well as relevant international markets. Status: 31.12.2017 Annual Report 2017 | 01 TABLE OF CONTENTS Table of contents 03 CHAPTER 1 From the Executive Board, Supervisory Board and Representatives Meeting 04 Interview with the Executive Board 06 Report of the Supervisory Board Chairman 07 Members of the Supervisory Board 08 Report of the Chairman of the Representatives’ Meeting 09 Member of the Representatives Meeting 10 Our contacts for you 11 CHAPTER 2 A strong voice for the Port of Hamburg 12 Port of Hamburg Marketing 16 Staff 17 CHAPTER 3 Activities 18 Highlights 2017 ACTIVITY REPORTS 20 Press work, publications and worldwide image promotion 22 Online media 23 Visitor groups 24 Events 26 Trade fairs 27 Project development 29 Transport policy work 30 Market research 31 CHAPTER 4 Markets 32 Port of Hamburg 2017: Data, facts & figures MARKET AND ACTIVITY REPORTS 35 Germany 38 Central and Eastern Europe 40 Baltic Region 43 Asia 46 Port of Hamburg Marketing Representative Offices 47 CHAPTER 5 Additional information 48 Port of Hamburg Marketing member companies 53 Imprint 02 | Annual Report 2017 CHAPTER 1 FROM THE EXECUTIVE BOARD, SUPERVISORY BOARD AND REPRESENTATIVES MEETING 1 04 Interview with the Executive Board 06 Report of the Supervisory Board Chairman 07 Members of the Supervisory Board 08 Report of the Chairman of the Representatives’ Meeting 09 Member of the Representatives Meeting 10 Our contacts for you Annual Report 2017 | 03 CHAPTER 1 Ingo Egloff Joint CEO Ingo Egloff has been a member of Port of Hamburg Marketing’s Executive Board since 1 January 2014. As Axel Mattern Legal Adviser, he supports the Joint CEO Chairman of the Supervisory Board on matters of law. He is Axel Mattern has been a also responsible for projects. member of Port of Hamburg Marketing’s Executive Board The Joint CEOs are together since 1 July 2011. He is res- responsible for Corporate ponsible for Communication Marketing, Administration and Information. and Market Cultivation. INTERVIEWwith the Executive Board Last year the high-quality range of services from Port of Hamburg operators resulted in a stable throughput total at the previous year’s level. Hamburg terminals handled cargoes totalling 136.5 mil- lion tons in 2017. With growing digitalization of port processes and expanding infrastructure, Hamburg is well positioned in Northern Europe, offering all the advantages of a high-performance hub port for routing worldwide transport chains. Yet its excellent international reputation requires untiring effort and professional location marketing – Port of Hamburg Marketing is committed to both with its numer- ous activities in the most essential core markets. In this interview Joint CEOs Ingo Egloff and Axel Mattern look back on 2017. Gentlemen, what did 2017 bring for the Port of Ingo Egloff: We naturally regret that more time is Hamburg? being lost in implementing the measure. Neverthe- less, we are confident that with issue of building per- Axel Mattern: We started the year with a positive mission in 2018, the Port of Hamburg will in future message at the outset: Adjustment of the fairway on be able to profit noticeably from economic growth. the Lower and Outer Elbe is coming. With its judge- And there’s something that we should never forget ment at the beginning of February, the Federal Ad- – Port customers and shipowners depend on Ham- ministrative Court in Leipzig expressly underlined the burg because they appreciate the quality of the port’s necessity of deepening and widening the navigation performance and its location at the heart of Northern channel, yet also made a request for some improve- Europe. ments. This was met during the year under a supple- mentary planning procedure. How have customers reacted to the court ruling on the fairway adjustment? 04 | Annual Report 2017 INTERVIEW WITH THE EXECUTIVE BOARD Axel Mattern: For the moment, nothing has changed we emphasized communication and partnership. We for either shipping on the Elbe or operations in the staged numerous events in Germany and internation- Port of Hamburg. So far we have been capable of han- ally, threw ourselves into EU projects, showcased the dling even the largest containerships and that will also Port of Hamburg at trade fairs and in the media… and, apply in future. That becomes especially clear when and, and. you look at the way calls by mega-containerships have developed. In 2017 Hamburg received 102 calls What were the highlights in cultivating the mar- by VLCVs with a slot capacity between 18,000 and ket? 20,000 plus. That was an advance of 52.2 percent on the previous year. In mid-May MOL TRIUMPH, one of Ingo Egloff: There were several highlights. Among the world’s largest containerships with a capacity of the important milestones in the year under review, 20,170 TEU, berthed in the Port of Hamburg; some- for example, were the ‘Gateway Hamburg’ display at thing unthinkable a few years earlier. ‘transport logistic’ in Munich. A total of 60 co-exhibi- tors used this to inform visitors about their services. Let’s revert to the Port of Hamburg’s throughput The new ‘Universal Port of Hamburg’ container was figures. Herr Egloff, was 2017 a positive year for launched in time for the event. Nor should we over- the Port of Hamburg? look the new Event & Exhibition Box that we success- fully deployed in 2017 for information and network- Ingo Egloff: It is gratifying that with 136.5 million tons, ing events in Hamburg as well as countrywide. Our the Port of Hamburg achieved stable throughput at Annual Report offers a comprehensive overview of the previous year’s level. A downturn of one percent our manifold marketing activities in 2017 – well worth occurred in handling of containerized general cargoes, reading! which totalled 8.8 million TEU. At 44.7 million tons, bulk cargo throughput reached the 2016 total. We are Gentlemen, have you anything on your mind? proud of the record result seaport-hinterland transport by rail. With something over 611,000 TEU transported Axel Mattern: Our heartiest thanks are due to all the to or from the Port of Hamburg, the third quarter set staff of Port of Hamburg Marketing for all their work. a fresh record. The success of our worldwide marketing for the Port of Hamburg is only possible at all with their commit- Many customers also keep an eye on ports such ment and dedication. as Antwerp and Rotterdam. How does the Port of Hamburg position itself vis-à-vis the competition? Ingo Egloff: And our special thanks go to members of the Association. Their backing is indispensable for the Ingo Egloff: Service providers for cargo handling, Port of Hamburg’s positive development. logistics and transport in Hamburg and the region offer a tremendously high standard of performance. The quality and speed of clearance, the hinterland infrastructure, as well as the tremendous range of logistics services, persuade port customers through- out the world to route their cargoes via Hamburg. To mention one example: with more than 200 freight trains daily reaching or leaving the Port of Hamburg, we are the clear leader in Europe. To mention Ham- burg as Europe’s No. 1 rail port is no mere advertising slogan, but a fact much valued by customers world- wide. What part does Port of Hamburg Marketing play here? Axel Mattern: The sheer clout of the Port of Ham- burg rests on numerous companies throughout the Metropolitan Region. In our association, we meld the strengths of these into one performance profile. For us, it is essential that we communicate the Port of Hamburg’s advantages as a transport hub for world- wide transport chains so as to attract cargo to Ham- burg. What matters in the transport business, espe- cially, are reliability and the long-term view. Last year Annual Report 2017 | 05 CHAPTER 1 ‘The positive response that we receive from customers and partners on the work of Port of Hamburg Marketing, shows us just how highly we are appreciated on the market.’ Report of the Supervisory Board Chairman Ladies and Gentlemen, Dear members, On behalf of the Supervisory Board, I wish to inform Board regularly prepared itself for decisions on Execu- you about our work in 2017.
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