Auctionsplus Panel

AuctionsPlus Panel An impressive line-up on all counts, the Sale Day 2016 panel members have been selected because between them they embody evolution, change for the better, collaboration and the courage it takes to do something different. Richard Rains Peter Gilmour Charles de Fegely Director, Paraway Pastoral MD IronGate Wagyu, Prime Lamb & Cropping Professional & Former Maj. Sharehold Sanger President of Aust. Wagyu Assoc. Charlie and Lizzie Richard grew up on Peter Gilmour’s de Fegely along a mixed farming love for and with their boys enterprise in the interest in Kobe or manage their central west of Wagyu beef was sheep and NSW. Educated spiked during the cropping business in Sydney, he time he spent in at Ararat in completed a Japan in the late western Victoria. cadetship with 1990s as America’s Their production Dalgety ending Cup coach and system is focused on delivering lambs up in their beef export division, where in skipper of Nippon Challenge. Peter was direct to processors that have been run on 1974 he became the first person to sell particularly attracted to the taste and grass based systems. The property has beef from Australia into Korea (which health aspects of Wagyu, as well as highly been a focus for many producers, soon grew to become Australia’s third curious about the specialized production researchers and extension offers largest export market for beef). His involved through the centuries old genetic interested in the latest pasture and interest in and capacity to maximize development. livestock technologies. Charlie is well export opportunities clearly stayed with respected for his sheep industry His interest then led to the acquisition him as in 2012, Richard was a recipient knowledge, in particular his of an initial herd of 40 Wagyu PTIC of the Export Hero’s award from the understanding of Precision Sheep breeders and 3 bulls from the Coates Australian Institute of Export. Management. He also mentors younger Cattle Company in Queensland which has agriculturalists beginning their careers In a career that has seen a spell as director been expanded by significant AI (Artificial in farming. of The Arcadian Organic & Natural Insemination) and ET (Embryo Transfer) Meat Co. and also as a director of The work that has allowed the Gilmour family’s “The last 12 months in the lamb industry for Co-operative Research Centre for Beef Irongate Wagyu farm, in WA’s lush Kalgan us has been a great result. We transitioned Genetic Technologies based at the UNE River region, to develop and improve ourselves from wool production to lamb Armidale (which ceased operation in the quality of their Wagyu and Angus production, and our business has really 2012), the mainstay of Richard’s career stud cattle. taken increases that it wouldn’t have done was with Sanger, who he joined in 1976. – if we hadn’t made the transition to lamb.” “Visiting Japan to learn not just about new By 2000 he had become a majority breeds, but about techniques was extremely shareholder, finally selling his equity interesting. The creatures were very calm in the business some 13 years later and well tempered, and any stress could following a management buy-out. not only disturb the animal, but interfere Along with being credited for being the with the fat that was marbled through the first Australian to sell beef to Korea, he meat. That docility is an important part to was also the first person in this country creating intramuscular fat, and knowing to sell beef to McDonalds. that just sort of treating them more gently you can get a really wonderful result in the In 2013, Richard held a seat on the meat. To reach these high meat quality and Advisory Board of The Australian Export marbling standards on our farm we ensure Council and was an active member of our animals have regular human contact and the Marketing, Market Access and Trade we have also replaced all motorcycles with committee for Cattle Council of Australia. workers riding on horseback.” He currently sits on the boards of CAG (Certified Angus Group) and Paraway Pastoral Co Ltd.; and has a seat on the Industry Steering Group for the Australian Beef Industry Sustainability Framework. “The key to unlocking a successful future in the beef industry is through marketing branded products, underpinned by a sound grading system. You don’t sell beer, you sell Toohey’s: you don’t sell chocolate, you sell Cadburys: but to-date we have just been selling beef and that now needs to change. The Angus breed has set the benchmark and others now needed to follow. The processors need to take more responsibility for creating their own brands to meet demand.” 8 | AuctionsPlus Sale Day 2016 Troy Setter Richard Norton Anna Speer CEO & Director at Managing Director Meat CEO Consolidated Pastoral Company & Livestock Australia AuctionsPlus Troy began his Richard Norton CEO of career at Twynam grew up as a fifth AuctionsPlus, Agricultural Group generation grazier Anna Speer is a whilst completing on the Monaro, Senior business a degree in Rural NSW, where he still leader with a Science from the holds a very strong, broad University of New modest operation and practical England. He has in the highlands understanding completed further with his parents. of the global study including the Agribusiness program He got his stock and station agent’s Agribusiness Industry. She has a at Harvard Business School and the licence in 1990, and with a few diversions, veritable track record in revitalising Australian Institute of Company Directors has been associated with the livestock underperforming operations, opening Course. Throughout his career, Troy has sector ever since. new markets, and building market been responsible for all aspects of the credibility through innovative products Between 2000-06 he worked for Cospak, supply chain, from cereal and fibre that ensure competitiveness in tough Coca Cola Amatil and Woolworths; before cropping, grain and grass fed cattle markets. joining Landmark in 2007 and quickly operations, domestic and international ascended to become managing director After studying Law/Science, Anna logistics, trading and shipping through to of Landmark Operations in 2010, where turned down law to spend 5 years genetic improvement, beef and cattle he developed Landmark’s live export working for Consolidated Pastoral marketing, broad strategy development, business, now Australia’s largest breeding Company in the stockcamps, the investment and finance. live export operation. beginnings of her involvement in After holding key management positions livestock marketing. During her time In 2014, Richard took on the role as at Torrens Investments, North Australian in the stockcamps, Anna completed Managing Director of Meat and Livestock Cattle Company and Killara Feedlot, a Bachelor of Primary and Secondary Australia, noting: ‘there can’t be a better Troy joined the Australian Agricultural Education and commenced teaching job than marketing the best product in the Company as Chief Operating Officer part-time in remote Indigenous world into new markets’. where he successfully executed a communities. 3-year strategic plan to restructure the “I’ve lived through the shooting of sheep, In 2010 she commenced work with company’s operations and diversify through farmers paying processors to take Livestock Exchange, an innovative sales to new markets, invest in and sheep off-farm. I’ve seen Merino ewes sell software solutions provider focused divest assets, develop and implement for $200 and commercial Angus cows and on value adding in the red meat supply the genetic improvement strategy and calves sell for $2500 - the highs and lows of chain. Eventually becoming the General increase profitability and herd size. industry. Now we live in an era where we are Manager, her role included running talking about the opportunities presented Now well-renowned for his achievements projects such as reopening the Live by use of drones, remote monitoring, across the industry and widely respected Export trade between Australia and Egypt satellite navigation, muscle and fat scanning as one of the top cattlemen and and implementing a herd performance technology and, importantly, global market agribusiness leaders in the country, Troy management system to Australian access of the type that has not been seen is driving a similar change agenda at Agricultural Company. before. Whilst seasonal conditions are as Consolidated Pastoral Company. tough as they have ever been in some areas, A Director of the Future Farmers Network, “Our strategy is to transform the and farmgate prices are tough on growers, an Australian Rural Leadership Foundation company over the next 3 years from being I believe that we are on the verge of having Graduate, mentor for the Graeme Acton a traditional farm led producer to a more a price boom in the next 12-18 months if Beef Connections Mentor Program, commercially focussed organisation which seasonal conditions turn and that MLA’s Anna has completed the Australian understands its markets and customers’ decades of focusing on global market Company Directors Course and is needs and produces the right product at the access is going to deliver rewards for the currently completing the University of right time in the right location to meet these investment that has been made in MLA Sydney’s Global Executive MBA Program needs. To do this, we will align our operations through levies.” and is passionate about improving the to our markets and customers, and improve Australian Livestock Supply Chain. our operational performance. This will move us from the traditional price taker position to a more price maker position and enable us to sell more product to higher priced markets.” AuctionsPlus Sale Day 2016 | 9 Meet the Team at AuctionsPlus AuctionsPlus connects and he grew up with two older brothers in Alexa Hearn Adelaide, before settling in Sydney in Market Operator empowers buyers and sellers the late 90s.

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