THE MIDDLE EAST’S LARGEST INDEPENDENT FULL SERVICE REAL ESTATE COMPANY
FRANCHISE INFORMATION
Infoline 600 54 7773
ABU DHABI | AL AIN | BAHRAIN | DUBAI | JORDAN | SHARJAH © Asteco, 2015 asteco.com Freedom Profit CONTENTS Respect Experience Support Network Expertise Leadership BENEFITS OF OWNING A FRANCHISE 04 ASTECO’S PROFILE 07 Recognition THE BESPOKE ASTECO FRANCHISE 10 THE ASTECO VALUE PROPOSITION 12 THE NEXT STEP 24 THE FAQs 26
2 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 3 of all franchise 92% businesses are profitable (NatWest/British Franchise Association Franchise Survey 2013) BENEFITS of Owning a Franchise
You run your business, your way. Hit the ground running benefitting from over 30 years Don’t reinvent the wheel, just of brand awareness campaigns accompanied by tried and tested operational expertise. realign it with Asteco
Asteco are the largest and most established full service real estate brand in the Middle East. Becoming a franchise helps you grow your own business to its full potential, by utilising a robust tried and tested business framework, accompanied by support services to help you along the way.
ASTECO FRANCHISE BENEFITS
THE ASTECO BRAND; YOUR START UP ATTRACTING TOP PERFORMING INFORMATION SYSTEMS business between all other Asteco planning and reporting - and the best PASSPORT TO PROFIT With set up support and advice, You'll hit EMPLOYEES A leading fully functional and robust franchises and the principal business. advice in the business, you'll be able to A well established, strong, recognised the ground running. Your business could Want to attract top Talent? Top technology platform, that helps you track This means real rewards for real referrals. grow your business with confidence. brand for both sales and leasing. No be trading within weeks* performing employees are drawn to and grow your business. A tick in the need to spend large amounts on brand *Subject to necessary/required permissions strong recognised brands, just as much technology box, what a relief. BUSINESS ADVICE AND BUILDING A VALUABLE ASSET marketing campaigns. The Asteco as potential clients are. Asteco, a brand INFORMATION Grow from strength to strength, while brand……A magnet for buyers and SAVE MONEY people want to work for and with. NETWORKING The executive Asteco management are building a tradeable asset that appreciates sellers, landlords and tenants. Brand Awareness campaigns are costly As an integrated member of Asteco you your partners. With the discipline of in value. but are essential when establishing a new MARKETING will receive and be able to refer A BETTER CHANCE OF SUCCESS or less recognised brand. Customers and Plug into a high quality marketing AND LESS CHANCE OF FAILURE potential employees need to recognise programme and marketing suite, no Opening a new business or running who you are and to want to work with need to invent it all yourself. Spend that an existing business always carries the you. Spend your hard earned money time with your customers and benefit risk of failure. According to a recent elsewhere, because we’ve taken care of from pre-designed marketing / media survey, there is a 91% Success Rate for this for you. templates. experience translates into Franchises, 42% Higher Than Typical 30 Small Businesses*. Can you afford to fail?, if not then Asteco could be for you. your passport to profit years *Source: (Recent FranNet Survey)
4 Asteco Franchising Infoline 600 54 7773 Infoline Infoline 600 600 54 54 7773 7773 Asteco Asteco Franchising Franchising 5 12.9bn in project sales achieved ASTECO’S PROFILE / Who we are
THE STRONG BRAND As one of the largest independent full Asteco has witnessed outstanding service real estate firms in the region, growth and diversification over the franchising forms an integral part of decades and has built a strong regional our business, extending our brand network of offices and is currently reach into new territories, forming represented in strategic agreements with real estate Largest independent full • Abu Dhabi professionals. It is widely recognised • Al Ain that our brand, network, systems and • Bahrain service real estate firm in the procedures, created through a vast • Dubai wealth of experience and expertise, • Jordan add value to these agreements. • Sharjah THE TRUSTED BRAND As a truly integrated property services Trust develops through time and must be company the core business lines Asteco Middle earnt. Forged over 30 years by delivering conducts from its offices throughout first class service and results, Asteco are the Middle East are listed below. All recognised as undisputed real estate of which are headed up by highly experts, trusted by a significant number qualified directors with decades of local of the region’s top property owners, and international experience in their East developers and investors. respective fields; THE CREDIBLE BRAND Asteco has been • Asset Management Asteco’s credibility is widely recognised, • Sales defining landscapes “For us, the bottom through its involvement with many of the • Leasing projects that have defined the landscape since 1985. • Valuation & Advisory line is results. Our and physical infrastructure of the • Sales Management relationship has emirates, trusted to deliver results. • Owners Association lasted two decades, THE REPUTABLE BRAND • Licensing Our solid reputation has been built as that’s exactly Our property services cover all land use through an essential combination of categories/market sectors including what we get.” local and international expertise over residential, offices, retail, industrial and 30 years. A deeply established brand, land. Be part of the professional’s brand Maan Halabi, Executive renowned for its application of the latest of choice. Director Al Habtoor Group LLC technological advances, its commitment to transparency, winning strategies and human expertise helped create a 6 Asteco Franchising Infoline 600 54 7773 reputation second to none. Infoline 600 54 7773 Asteco Franchising 7 ASTECO’S PROFILE Who We Are ASTECO’S PROFILE Who We Are
Defining landscapes since 1985
PROJECTS
Emirates Towers Centre Residence AFTER THREE DECADES OF EXPERIENCE, LOCAL KNOWLEDGE Oceana Tiffany Tower World Trade Centre Residence Emirates Oasis Villas AND ACHIEVING RESULTS FOR THE REGION’S TOP PROPERTY Rolex Tower Al Haya Villas Tiara Residence V3 Tower OWNERS, DEVELOPERS AND INVESTORS, OUR SUCCESS IS IBN Battuta Mall Grand Hyatt Residence Souk Madinat Palm Jumeirah NOW YOURS TO BENEFIT FROM Oberoi Tower Rainbow Residence Fairmont Residence MBK Tower Offices @ the Conrad Yahya Residence Habtoor City Al Saqr Business Tower Sama Tower Casbah Villas 48 Burjgate Burj Daman Swiss Tower 12.9bn 13.7mil 7355 MAG 214 TOTAL SALES VALUE (AED) SQ FT SOLD UNITS SOLD Al Bateen Residence Maze Tower Capricorn Tower Discovery Gardens Trio Tower IBN Battuta Gate Latifa Tower 10733 15.8mil Habtoor Residence UNITS LET SQ FT LET
8 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 9 We understand that each franchise will require tailoring to each THE ASTECO Value Proposition individual. THE BESPOKE Asteco Franchise
We understand We recognise that your that every business success means our success. and owner have We therefore do everything in different needs and our power to ensure that you requirements. succeed.
• Tailor made bespoke franchise to meet your needs and As a forward thinking organisation, we understand that requirements each franchise will require tailoring to each individual. So that’s what we do. What is cast in stone, is our dedication • Tailored branded marketing support and unique and commitment to excellent customer service and marketing initiatives helping you grow your business.
• Tailored business setup services
• Tailored geographical operating areas
• Tailored support & advice
• Tailored financial assistance (structured approach to each individual’s own financial affordability)
• Tailored growth strategy & plan
• A culture of professionalism, collaboration and transparency
10 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 11 THE ASTECO Value Proposition ACCESS TO Sales & Leasing Listings
Access to an exclusive Sales & Leasing portfolio
In 2013 - 2015 Asteco listed in excess of AED 4.15 billion worth of quality property for sale and in excess of 3.12 million sq ft of leasable space, all on an exclusive/joint basis. We’ll give you access...
By providing quality inventory with motivated sellers and landlords, on day 1 we are helping Franchisees reduce the risk of business failure.
ACCESS TO SALES & LEASING Exclusive Listing Exclusive Listing Exclusive Listing Exclusive Listing INVENTORY FROM DAY 1
AED Access to our exclusive/ Access to our exclusive/joint 3.12m 4.15bn joint property listed for sale property listed for leasing (2013 - 2015) (2013 - 2015) sq ft
12 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 13 THE ASTECO Value Proposition ACCESS TO Leads & Buyers
REFERRAL INFLUENTIAL NETWORK NETWORK
Be part of a referral network of agents, brokers and franchisees, Benefit from instant credibility and access to an influential network, who are motivated, financially and otherwise, to send business gaining you access to leads and inventory for both sales & leasing, your way. Earn income by sending it back their way too. that may have otherwise been out of your reach.
ACCESS TO SELLERS
ACCESS TO BUYERS TO LEADS 14 Asteco Franchising Infoline Infoline 600 600 54 54 7773 7773 ACCESS InfolineInfoline 600600 5454 77737773 AstecoAsteco FranchisingFranchising 15 THE ASTECO Value Proposition MARKETING SUITE & Technology 24/7 We not only offer a Robust leading technology platform, but also a comprehensive full marketing suite providing 24/7 online access to a bouquet of high impact, quality sales and leasing marketing and promotional materials available to use from day 1.
• Custom built website • Leading CRM Platform • Mobile Friendly Software • Online Marketing Suite Marketing templates. • Inter Office Messenger High • MLS System - Multiple Listing Service impact Personalise, start selling • The GRID Intranet instantly
Robust leading technology Tech and CRM platform smart
16 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 17 THE ASTECO Value Proposition SYSTEMS & Procedures
Tried & Tested Systems The GRID
Our tried and tested systems and procedures, mean you are up and running from day 1. With a comprehensive range of supporting Access to a dedicated franchise intranet service (GRID), where the latest industry news, best practice, guidelines, policies and advisory manuals, covering basic legal, best practice, training and employment matters accessible all day everyday, you can feel procedures are all available. We shall also be providing access to the Asteco News Roundup and Quarterly/Half year property comfortable that you’ll be spending your time getting the business, not worrying about it. reports. A valuable resource to send to your clients.
The GRID. Where you’ll Online find invaluable resources Resource
18 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 19 Enjoy the freedom and success
of being your own boss THE ASTECO Value Proposition WEALTH Building
Unlimited Earnings and the Lifestyle of Choice
Grow your business into a saleable asset for the future
20 Asteco Franchising Infoline Infoline 600 600 54 54 7773 7773 InfolineInfoline 600600 5454 77737773 AstecoAsteco FranchisingFranchising 21 THE ASTECO Value Proposition THE ASTECO Value Proposition THE ADVICE Brand & Support
The day you open as Asteco your name You run your is recognised by all business your way, but we are always here to offer you Through our extensive advertising campaigns, affiliations and the combined power of marketing and brand support by a support and advice growing number of affiliates and franchise offices, Asteco is one of the best-known names in the regional real estate industry:
• Opens door to more buyers, sellers and leads for you - Support comes in many forms, including online best It’s easier to attract leads as our brand is recognised, practice manuals, telephone support or face to face, you need not feel alone. giving you credibility in the market place from sellers and owners, making it easier to list property • Receive the expert advice and assistance of a business partner dedicated to your success • Saves you money, as the power of our brand makes it easier and cheaper to attract and retain top talent. Asteco, a brand people want to work for and with
• Ever-growing number of franchises, simultaneously investing in the brand and effectively in your business
Success rate for ...Higher than typical small 91% franchises... businesses 42% (Franchisechatter.com) (Franchisechatter.com)
22 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 23 THE NEXT Step...
Because we commit ourselves wholeheartedly to the success of our franchisees, we need to be confident that we are investing in the right people.
In order to ensure that we have the right people in the right places with the right attitude, we take the utmost care in selecting our franchisees.
TO PARTNER WITH US AND BECOME A FRANCHISEE, YOU SHOULD BE:
• Passionate and service oriented • Self motivated and prepared to learn new skills and want to motivate the people you work with • Ambitious and driven • Real Estate Brokerage is a people business, in the office and out and about dealing with customers and suppliers. Good communicators thrive in this business • Commercially minded - When you are in charge of the business it’s just as important to make the business profitable as well as to love the job of selling. It will make your rewards so much more rewarding • Prepared to take initiative and be resilient having a fierce determination to succeed • A good all-rounder - If you are prepared to turn your hand to anything, to try new approaches, and to undertake challenges and have a good attention to detail your business will succeed • Able to invest capital, time and of course hard work in your business
SO YOU LIKE THE IDEA OF WORKING FOR YOURSELF? To become part of one of the strongest brands in real estate “Good communicators thrive Infoline 600 54 7773 Email [email protected] in this business.” Web Asteco.com (Omar Binder, Director - Licensing)
24 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 25 THE FAQs
proven brand and systems. In reality, be charges from a third party supplier. How much money will I need to set Are there any restrictions? entrepreneurs from outside the sector Franchising is while it is all of these things, it is also Additional operating charges are up a Franchised Asteco Real Estate Franchises are characterised by the setting will make successful real estate brokers, becoming an a partnership between the Franchisor agreed and highlighted in the Franchise Brokerage? of business activities and operating but in the early months will be required and the Franchisee which, although agreement. In addition to the initial Franchise fee, areas/limits and this is the case with The to commit to recruiting experienced increasingly underpinned with a legal agreement, there will be other set up costs for the Asteco Franchise. Areas/limits are agreed personnel. popular business is dependent for its success on the I can see it works in other types of office in particular redecoration, wiring, between the Franchisor and Franchisee delivery of the products and services businesses, does Franchising really lighting, fittings, furniture, computers and often reflect natural tangible and/ Do I have to participate in the other model around the by the Franchisor and the continuing work in the service sector? and phones. From this point there is or intangible boundaries. The objective is business activities? world, but as of commitment and motivation of the The world of real estate brokerage is also the need for working capital to run to provide the Franchisee with a bespoke Sales and leasing is the core business Franchisee. becoming ever more complex as the the business until the income streams market place sufficient to make an honest activity of a real estate brokerage, the today, Asteco is industry has to embrace new concepts materialise. profit with a sensible and achievable appeal for Asteco partners / Franchisees, What costs are involved in purchasing in marketing and applied technology market share. Please see the Franchise is that they can participate in specific the only locally a Franchise from Asteco? in a competitive environment. There is Why is Asteco engaging in agreement for a full list of restrictions. additional business activities on a plug established, full Costs of acquiring a Franchise are also the increasing burden of regulation, Franchising? and play basis without the time, effort dependent on a large number of factors both specific to the property sector and Asteco has always been a growing Can I open additional offices? and money required for invention and service real estate including area size, property sales activity, generally in recruitment and compliance. organisation and expansion of its office The Asteco Franchise mission is to help long lead-in times. The Asteco Franchise business offering existing goodwill associated with the In light of these developments, the network through Franchising is consistent its members grow their businesses, so the allows these to be optional activities, but brand and office set-up requirements. It concept of operating a service sector with the implementation of that strategy; opening of additional offices is a natural if adopted must operate through the such a unique also depends on whether one is buying business under an established brand it also provides a bigger distribution extension of this and an obvious way established Asteco referral systems on a and bespoke an existing operation with agents or becomes ever more compelling. platform for ancillary services. This of forward. This long term view will form referral basis only. setting up a new operation in a previously course is also beneficial to the Franchisee. part of the discussions prior to signing. proposition. Here, unoccupied territory. There is a one- So what are the critical success factors If commercially judicious, Franchisees I’m interested, I think I qualify, what off premium payable for the Franchise for a Franchisee? What do I get apart from the brand? may open additional offices but each is do I do next? in layman’s terms (informed by the aforementioned factors) In the case of real estate brokerage, it Asteco facilitates backup support and subject to its own Franchise agreement. Look yourself in the eye first, and tell are the answers to - in some cases, we provide partial boils down to the right people and the expertise to its Franchisees in addition to Asteco will offer options on additional yourself that you have addressed the financing for the purchase of Franchise right office location. Once Asteco delivers the brand. The benefits are too numerous office locations from Day 1 should this be who, what, where, why, when, how some immediate if we feel it is justified. In addition, one their side of the bargain, the success to list here but can be classified under required, subject to an option agreement considered some of the costs associated questions. would require working capital to invest in of the business thereafter will be down the following headings; plug-in access and time limits. with this commitment - then make one’s business. to your motivation, your commitment to additional business activities and contact with us by phone or e-mail. We Serious candidates will want to contact and your skill applied consistently to resources, unique access to a sales and Do I need to be a real estate broker? understand you may still be currently our Director of Franchising direct to Are there any other Franchising costs? achieve first class results. The relationship leasing portfolio, training facilitation, The UAE residential property market employed and assure you of total discuss on 600 54 7773 There are additional charges for start between the Franchisor and Franchisee technology, marketing, business advice is a very competitive, fast changing discretion and confidentiality. up costs (such as shop fittings and is also important. Both sides must feel and the ability to be able to refer business environment. An Asteco Franchise may What exactly is Franchising? signs), permits, government licences and good about this from the outset and it within a large regional network. Full suit an existing real estate brokerage Technically a Franchise is granted to an approvals from the necessary governing must genuinely continue to be a win-win details of these will be made available to operator or ambitious employee wishing individual or firm to run a business in an entities and there may also be charges proposition throughout. serious prospective members to set up on their own. Suitably motivated assigned territory using another firm’s for ongoing technology. There may also
26 Asteco Franchising Infoline 600 54 7773 Infoline 600 54 7773 Asteco Franchising 27 “What you do today can improve all your tomorrows.” (Ralph Marston)
Defining landscapes since 1985
Infoline 600 54 7773