E-Padapartments
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119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 4 E-padLONDON E14 APARTMENTS Superbly positioned contemporary apartments - just minutes from Canary Wharf 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 5 a clear investment opportunity from a company with a proven track record in and around London. E-pad – 18 stylish new apartments just minutes from Canary Wharf. An ideal investment opportunity from one of London’s most experienced and trusted residential developers. Built by Telford Homes Plc, winner of more than 30 national home-building awards, including UK Homebuilder of the Year, these properties are designed to be delivered as exceptional investment products. Every feature from internal layout and specification to location and transportation links works to help generate best returns, maximising rental income and longer term capital growth in an area that is Forecast increase in outperforming the rest of the Capital in several key property market measures. capital values - East of City of London (Source: Savills) In the first half of 2011 there was further evidence of strengthening confidence in the investment market in Midtown, City and Docklands. A number of factors have encouraged investors to return to the market: • Rental growth over the period June 2009 – June 2010 increased at almost an unparalleled rate, with the Docklands increasing by 17%. “ • Negligible rates of return from alternative investment media, especially cash on deposit. • Minimal/zero void periods. “ +15.75% • The continuing popularity of the E14 postal code with over 75% of all tenants renewing after their initial term. +3.5% • With continuing low interest rates investors are returning to property +6.25% +6.0% with strong yields as part of their investment strategy. • Rental returns for residential property in the Docklands now amongst the highest within Central London. Hurford Salvi Carr (September 2011) (*Transit time from Langdon Park DLR station, courtesy of www.tfl.gov.uk.) 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 6 Canary Wharf Poplar DLR Station West India Quay DLR Station Future Cross Rail Station All Saints DLR Station Langdon Park DLR Station E-pad Bartlett Park 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 7 Prime Quality E-pad Location Product As with all of our developments, we have High quality apartments designed for A quality investment chosen a prime residential location with all modern lifestyles: the benefits of: • Excellent, turn-key specification • Close proximity to Canary Wharf opportunity: • Low maintenance; affordable running costs • High rental demand and projected returns • 24/7 customer service and expertise • Potential to benefit from the 2012 in supporting international investors Olympics’ legacy • Apartment packages specifically • World class transport infrastructure tailored to the rental market When it comes to investment properties Telford Homes continues to raise the bar by building high quality apartments that are consistently in great demand from both investors and tenants alike in a competitive market. Telford Homes is now recognised as one of London’s most successful developers, with over 80 developments completed or in the pipeline. Each new development is evidence of the Company’s expertise in choosing prime locations with optimum investment potential. This has been increasingly recognised by the investment community, who continue to return as repeat purchasers, appreciating the rewards of investing in areas of prime regeneration and who understand that good locations in the Capital are in finite supply. Photograph of Canary Wharf. CGI of E-Pad from Bartlett Park. 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 8 The East London property market Award-winning Track is showing its resilience: Confidence in the London property market has returned, say leading property Developer Record agents Hurford Salvi Carr (HSC) who have in-depth knowledge of the City, Docklands and East London property markets and are recognised for the integrity of their expert market analysis. Their most recent half-yearly Residential Property Review, reports a return to price growth with increases in capital values • Telford Homes’ strong rapport with our customers, • Prestigious NHBC A1*Buildmark status across the City and Docklands sales markets. In their view, prices will continue including tenants, has resulted in over 97% of 2010 (see definition in Cusomer Service Section to rise at around 2% to 3% July - December 2011. They also report steady rental growth – anticipating rent increases of 5% in these areas during the purchasers choosing to recommend Telford Homes • Over 2500 homes completed in the second half of 2011. All of this is very good news for investors. and 100% recommendation rates for Q1 2011. past decade around East London “The recovery of prices in the sales market”, says HSC, “whilst raising the entry • Telford Homes’ is recognised as one of London’s most and The City price for investors, should also be seen as a positive – demonstrating the successful developers with over 80 developments resilience of the market where investors are seeking long-term return on capital • Established customer base of first completed, in production or design. • Winner of over as well as rental income and growth.” That sense of resilience can be seen in time and repeat buyers; owner- 30 national property awards including a prestigious UK East London in particular. Figures from the UK Government’s Land Registry occupiers and landlords with body, which records prices for all sales across the country, show that the Homebuilder of the Year (British Home Awards 2009) successful tenant portfolios average price of a property sold in the UK has increased to July 2011 by 7%, and numerous other awards including six NHBC build from £152,176 to £163,049, with apartments rising by 8% over the same period quality awards in the last two years. • Funded by RBS, Santander and HSBC on average since the dip in the market in March 2009. In the Borough of Tower Hamlets, the average price of apartments has risen from £304,842 at the low point to £343,181 in July 2011 - an increase of 12.5%. These more buoyant figures for apartments were also noted in an analysis by HSC for a property sub-market centred on E14, where average prices for a typical one bedroom apartment were £302,500 in June 2008, rising to £325,000 in June 2011, an increase of 7.4% - a percentage that is even higher if measured from the recent low in property prices. From March 2009 to July 2010, prices for a one bedroom apartment around E14 rose by 12%. Overall in 2010 prices rose in net terms over the two half-yearly periods by 5%, and from December 2010 to July 2011 prices for a one bedroom apartment rose by a further 5.5%, according to HSC figures. In the property sector market sentiment is crucial, a recent survey* found that 91% of canvased portfolio landlords believed residential property prices will be at current or higher levels in 12 months time. 84% expect to see rents rise in London over the next 12 months. London saw the fastest rise over the past year with letting agent LSL Property Services recording rent increases of 7.1%. *The Young Group (August 2011) Photograph of some of Telford Homes’ award trophies. 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 9 at the heart of London’s 3 major employment centres * Transit times from station to station 119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 10 Stratford City The Oxford Economics study for the National E-pad - at the centre of one of the Capital’s House building Federation stated: In London, the Anticipated majority of people living in the Capital will rent by 60,000 new jobs 2021 due to a shortage in housing supply. most dynamic property markets. (post 2012) (Source: E-pad is at the centre of a ‘golden’ triangle comprising the financial powerhouses of Canary Wharf and newham.gov.uk) The City of London, now linking in the future Stratford City, spurred on by the 2012 London Olympics. Major Our research shows that on corporate players allocate substantial resources to attract talent at a global level and E-pad is ideally placed to take advantage of a tenant market close to the highest concentration of commercial and average there are more than seven financial activity in the UK. In other sectors, major local hospitals have recently expanded, also increasing people searching for every room demand for rental property, while the Stratford effect, with new retail and office space on offer, will that comes onto the rental market. increase business relocation to the area over at least a further decade. Source: Spareroom.com. (August 2011) A good tenant market is about quality as much as quantity. The average Canary Wharf worker is a young professional earning substantially more than the national average, providing an excellent tenant pool. Their age profile is ideal for the long term property rental market. Many property sector bodies have reported tenants now staying in their rented apartment for Buyer demand in London’s longer, the result being a much reduced supply of fresh rental property reaching the Prime City markets has historically been market. Rightmove (the UK’s leading property portal)’s latest Consumer Rental Forecast driven by a mixture of owner occupiers, shows that more than half of tenants expect rents to be higher in 12 months time, with whose growth in personal wealth has one in six of those predicting that rents will go up by more than 10%. At the same been fuelled by earnings from within time, demand for rental property is rising.