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The George Best Hotel INVESTMENTS The George Best Hotel DONEGALL SQUARE SOUTH, BT1 5JG Belfast will be Belfast to deliver doubling its value hotel room of tourism to shortfall of 3,750 £870,000,000 by 2020 by 2020 2 5. 6. 10. 12. 14. George Best Hotel Why Invest? About George Best Belfast The Hotel Market 17. 18. 20. 24. 26. Investment Overview Buying Process About Signature Signature by Numbers Contact Winner THE GEORGE BEST HOTEL 4 ABOUT The George Best Hotel Nestled on the junction of Donegall Square and Bedford Street, THE GEORGE BEST HOTEL The George Best Hotel is set to be nothing short of remarkable. AVERAGE PRICE PER SQUARE FOOT £400 This grandiose hotel is in a prime city centre location overlooking AVAILABLE UNITS Belfast City Hall and will pay tribute to one of the greatest footballers 83 of our time. Originally named the Scottish Temperance Building before ROI FOR YEARS 1-3 8% later changing to the Scottish Mutual Assurance Society Building, this ROI FOR YEAR 4 9% beautiful Grade B1 listed building will become the focal point of the ROI FOR YEARS 5-10 centre of Belfast. 10% Built by Henry Seaver and completed in 1904, the redevelopment There is an option for the developer to buy back the units at 106% of the purchase will incorporate and preserve much of the buildings history whilst price after year 3, plus an additional 2% per annum uplift which will be capped at a aligning it with Signature Living’s unique vision and guest experience. maximum of 112% of the purchase price. Having previously served as offices, this building will be transformed into a luxury football-themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy PRICES FROM of George Best, plus a stylish bar and restaurant. The classic Baronial Belfast 83 CITY CENTER UNITS AVAILABLE £80,000 style architecture will retain many of its original features across all six floors, making it the perfect heritage redevelopment for Signature Living. 5 THE GEORGE BEST HOTEL Why invest in hotel rooms ? Hotel investment is one of the fastest forms of investment in the UK today. Due to its low risk, guaranteed rental yield and easy accessibility, its popularity continues to rise. HANDS OFF INVESTMENT EASE AND ACCESSIBILITY GUARANTEED RENTAL YIELDS Hotel investment is an easy and stress-free way to The hotel industry is one of the fastest growing Signature Living investments are low risk as they invest. Simply invest in your chosen room and let us sectors in the world which means there is come with a guaranteed rental yield which makes do all the work for you. From managing the room abundant opportunity to invest. calculating your returns simple. The rental yield & wider hotel to marketing it and taking care of any you receive varies depending on the room you maintenance issues, you simply collect the income. Historically, it was very hard to invest in hotels as choose to invest in. individual rooms were not designated for sale, this When you invest, the hotel room stays a part of meant that you had to invest in a hotel investment LOW RISK the hotels stock which means it is treated as part of fund which would ultimately take away control for Hotel room investment with Signature Living the wider venue which is taken care of by Signature the investor. is relatively low risk. As an established hotelier, Living. Signature are experienced in dealing with As hotel room investment becomes increasingly private investors who reap the benefits of their GUARANTEED BUY BACK available, it’s never been easier to be in control of partnership, enjoying a hands-off investment your investment. All of our hotel room investments come with a which is low risk and high yielding. guaranteed buy-back offer after year 3. 6 UK named top european choice for hotel investment in 2017 CBRE Investment in UK hotel assets hits 3.4Bn in 2016 Knight Frank THE GEORGE BEST HOTEL A Football Legend Regarded around the world as one of the greatest and most talented During his time at Manchester United, Best became the club’s players in the history of football, George Best was known for his top goal scorer in the league for five consecutive seasons, scoring unique gift and outstanding ability with the ball. Over his career he 179 goals from 470 appearances over 11 years. In 1968, he won played as a winger for Manchester United and the Northern Ireland the European Cup with Manchester United, and was named the national team and was described as “the greatest player to ever pull European Footballer of the Year and FWA Footballer of the Year. on the green shirt of Northern Ireland.” Born on 22nd May 1946 and raised in East Belfast, Best had an exceptional footballing talent and After the United years, Best played for Fulham alongside Bobby unwavering passion for the game from a young age. When he was just Moore, Hibernian and finally Bournemouth until 1984 when he 15, he was spotted by a Manchester United Scout who praised his retired aged 37. Known as one of the greatest dribblers of all time, unique style, sending a telegram to manager Matt Busby which simply his career is defined by his amazing speed, balance, vision, and said, “I think I’ve found you a genius.” He was quickly signed to United uncontainable zest for the game that has motivated many footballers by chief scout Joe Armstrong in 1961 and made his debut for the club over the years. An inspiration to many, this hotel will celebrate aged 17, after turning professional in 1963. George Best as the man everyone loved. 8 ABOUT 9 THE GEORGE BEST HOTEL The Best Experience George Best’s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring and the ability to beat defenders. Not just an outstanding player, but also a vibrant personality, Best became one of the first ‘famous’ footballers the world had ever seen. Earning the nickname ‘El Beatle’ due to his Fab Four inspired haircut, Best grew in popularity on and off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling assignments and personal appearances. A fitting tribute to the legend and legacy of George Best, this stunning hotel will create a truly unique accommodation experience. This beautiful accolade to the footballing legend will be themed around his amazing life and house an exclusive museum, dedicated to the life and times of one of the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs and personal mementoes that will allow football fans to explore the world of George Best. 10 THE BEST EXPERIENCE 11 THE GEORGE BEST HOTEL Belfast Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over £278 million to the economy and support 17,000 jobs, Belfast’s growth is only just beginning. Belfast is the driving force behind Northern Ireland’s economy and is a hub for not only international visitors but also domestic. The city which has an eclectic vibe, with a plethora of restaurants, bars, attractions and landmarks to explore. The local council has outlined plans to increase the cities growth 100% by 2021, which will be achiveved by improving transport links, more events and refining visitor experience. This growth has been recognised by many key companies across a broad range of sectors including accommodation, food & beverage and entertainment. There are currently 27 new hotel developments in the pipeline for Belfast, bringing 3,747 additional bedrooms to the city. This highlights the elevated interest in Belfast and the expected growth over the next couple of years, making now the perfect time to invest in the city. 12 BELFAST 6 RIVER LAGEN £450 MILLION In visitor economy 3 OXFORD ST 45,000 STUDENTS Enroled in the city VICTORIA ST 7TH POPULAR NE 4 L S O N Domestic destination S T 1 5 YORK ROYAL AVE DONEGALL PASS ST UNIV DONEGALL SQ E RSITY 8 2 ST 7 1. 2. 3. 4. Belfast City Hall Castle Court Water Front Victoria Shopping Located in Donegall Square A busy shopping centre in the city The waterfront was voted ‘Best UK Belfast’s premier shopping centre Belfast City Hall is the civic AVVAILABLthatE UNI has anT estimateS of 16 million Conference and Incentive City features stores, restaurants and a building of the city council. visits per year. Destination’ in 2013. cinema. Average price per square foot 5. 6. 7. 8. St Annes Available UnitsSSE Arena Great Victoria Street Queens University The one hundred year old church An entertainment centre is part Belfast’s Great Victoria Street Belfast’s popular university is of Ireland cathedral is a popularROI for years 1-3of the Belfast Harbour and holds Station is one of the two major over 100 years old with over landmark in Belfast. 11,000 stations in the city. 17,000 students enrolled. ROI for year 4 ROI for year 5-10 There is an opǎon for the developer to buy back the units at 13 106% of the purchase price aer year 3, plus an addiǎonal2% per annum upli which will be capped at a maximum of 112% of the purchase price. THE GEORGE BEST HOTEL The UK Hotel Market & The UK Regional Hotel Market 2017 THE UK HOTEL MARKET THE UK REGIONAL HOTEL MARKET Following last year’s decision to leave the European Union, the UK is expected to The performance of the UK hotel market is closely linked to the general economy experience a boost in overseas tourism.
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