THE LEGACY OF MAJOR SPORTS EVENTS THE EXERIENCE Facilities In Manchester Post Commonwealth Games EAST MANCHESTER

East Manchester • 2,000 hectares, edge of city centre to edge of city

• Rapid economic decline in 1970s / 1980s – 60% employment loss in traditional manufacturing industries

• Loss of jobs – Unemployment 14.2%

• Loss of population – 13% in 1990’s

• Decline in housing market – 20% vacant properties • Social and economic consequences - 52% of households receiving state benefits

Sportcity site in mid 1990’s Sportcity site Present SPORTCITY

SPORTCITY Former brownfield site Impetus for the new town centre

Metrolink extension to Sportcity

Created around 3 ,500 new jobs

180,000 sq ft Asda-Walmart store

Countryside Properties – 600 canal side apartments

New Leisure and Entertainment complex

SPORTCITY £106 million investment in Sport Facilities

£45 million investment in Leisure

£100 million investment in Residential

£260 million investment in Entertainment Complex Creating a Supportive Infrastructure Sports Policy • Local Authority Role - School – Pre Performance

Clubs- sustainability - increasing activity - connection to schools - regeneration objectives

Sports Specific Development - investment and energy - delivery of a community model - supports Crime and Disorder, Health Resources

• MCC Mainstream Budget • Partnerships Sport , UK Sport, NWDA, GONW, BSF, BLF, NRF, Positive Futures, NGB’s Sports Colleges, PDM’s, CM’s, Commercial sector, Media SPORTCITY PARTICIPATION MODEL •Elite and Professional Sport •Club based Sport •Sports Development Come and try sessions Working with Schools and community groups School sports days Development squads •Pay and Play Links between these levels to identify, nurture and support talent Linking to wider health and the Respect agendas Effective Utilisation of Centres SPORTCITY KEY PARTNERS: Sports and Events: •Manchester City Football Club •Regional Athletics Arena • •English Institute of Sport •Tennis Centre • – •Sportcity Estate Management Service

District Centre Next Mercedes ASDA Walmart Countryside Properties The Manchester Velodrome (Annual) •83,000 General Users •4,500 Sports Development visits •5,000 National Development Squad visits •National Governing Body Tenancy •Annual National and International Events Manchester Aquatic Centre (Annual) •610,000 wet-side visits •303,000 dry-side visits •70,000 Sports Development visits •33,000 National Development Squad visits •Annual National and International Events National Squash Centre (Annual) •17,000 General Users •3,000 Sports Development visits •5,000 National Development Squad visits •National Governing Body Tenancy •Annual National and International Events Regional Athletics Arena (Annual) •29,000 General Users •14,000 Attendance Man City Reserve Games •14,000 Sports Development visits •Annual National and International Events Manchester City Football Club English Institute of Sport Regional Tennis Centre

Reebok City City Social Cafe MAJOR EVENTS •Premier League Football •Concerts •Norwich Union Athletics Championships •Visa Paralympic World Cup •Dunlop British Open Squash Championships •English National Badminton Championships •Rugby Tri-nations •British Championships 2008 – YEAR OF SPORT

• UCI World Track Championships • 9th FINA World Swimming Champs (25m) • VISA Paralympic World Cup • BUPA Great Manchester Run • UEFA Cup Final • Hi-Tec World Squash Championships Conclusions How Manchester Experience Has Worked

• Work with Government Agencies. •Negotiation and Relationship with NGB’s at all Levels of Delivery. • Imaginatively Identifying Funding Streams. • Recognising Significance of Commercial Sector. • Establishing Media Partnership which Works Proactively to Promote and Develop the Model. • Quality Investment in Relationships. CONCLUSIONS

•physical transformation of one of the most polluted sites in Europe •successful relocation of all 56 businesses on the site •successfully staged major events, notably the Commonwealth Games in 2002 and a growing number of events since then •ensured that there were no white elephants •actively promoted community use of the facilities and encouraged volunteering •fostered a spirit of collaboration between different facilities CONCLUSIONS CONTINUED

•given the East Manchester community new hope •sought to minimise some of the adverse impacts of Sportcity events •used the facilities and the role models provided by leading sportsmen and women as a springboard for nurturing local sporting talent •linked the development of Sportcity to wider regeneration plans and the development of community sports and leisure provision •maintained momentum by promoting further development e.g. casino bid, prestigious future events and for sports development work What Next ?

• More Of The Same – Continue to Invest in development of Infrastructure. • Continue Investment and Support in Relationships. • Keep Sport High on the Social Policy Agenda. • Identify New Opportunities – Supporting pathways • Focus on Core Objectives – Regeneration. • Continue to Resource the Growth of Sport. Next stage developments for Sportcity