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To Download the Futuremedia 2009 Agenda FM09brochureGS.qxp 11/11/09 11:57 Page 1 Networking cocktail sponsored by FM09brochureGS.qxp 11/11/09 11:57 Page 3 Welcome to C21’s FutureMedia 2009 It’s your future elcome to C21’s annual FutureMedia and the Nintendo Wii - has been around for conference, this year set against a some time. W climate of unprecedented change in C4's deal with YouTube also means that it digital media. won't likely be a joint venture partner in the This week alone News Corp chairman and creation of Hulu UK – something that makes chief executive Rupert Murdoch was pretty laid the US online video service's anticipated back when asked how he felt about pirate partnership with ITV crucial, and of course episodes of The Simpsons appearing on questions remain over the involvement of one- YouTube - all 37 minutes posted legitimately on time Kangaroo champion BBC Worldwide, the world's biggest video sharing website ad- given existing relationships with MSN (in the free. US, now Bing) Video and BlinkBox, plus the "One telephone call and they'll take them imminent rise of the deceased marsupial's off," he said in an interview with Sky News offspring SeeSaw. Australia, Perhaps Sky will step in on both fronts – He acknowledged that YouTube does in a sense represent surprising everyone with its ultimate support for Canvas, now competition to traditional TV, but added: "You can have a lot of that the BBC has abandoned its stipulation that public service fun on YouTube, a lot of laughs." broadcasters should control a majority share of the venture. Murdoch wasn't laughing about YouTube parent Google, Perhaps Sky will also help a fellow News Corp-backed ally however, warning that News Corp will pull its newspaper sites launch Hulu UK, making Premier League football available via from the search engine's index as soon as it erects pay walls the site, once it has also put in place the pay models Murdoch around these some time next year. is insisting upon. Sky's existing movie deals with the studios He wasn't joking about suing the BBC either – a might also make putting these on Hulu easier, removing the "scandalous" organisation that "steals" News Corps' stories need for an entirely new round of negotiations. and "will go into any commercial enterprise where they see an Sky is, after all, aggressively extending the availability of its opening." Sky Player broadband service across multiple outlets, unlike Murdoch's views trickle down through his company and those rival Virgin Media, which has been remarkably quiet on any plans it controls. In the case of UK satellite TV operator Sky, a recent for an equivalent offering. True, Virgin has proven a key driver of manifestation has been attacks of Project Canvas, the BBC BBC iPlayer consumption but so too has Sony PS3, which Sky proposal to create an open IPTV standard. has already lined up as its next deployment following the recent When up to £24.7m of licence fee payers' money will be launch of Sky Player on Microsoft's Xbox games console. needed to help cover Canvas running costs over the next four Xbox is proving an interesting new distribution platform for years, it's right that the BBC should be rigorously quizzed on others such as Endemol, which launched a version of 1 vs 100 the necessity. for Xbox Live channel Primetime in North America in May. The After all, the market is to some extent already supplying its game was downloaded nearly three million times during its 13- own Canvas-style hybrid DTT/IPTV set-top boxes, such as start- week pilot season, making it one of the most popular downloads up IP Vision's Fetch TV product, which features the BBC iPlayer on Xbox Live ever. and Sky Player snuggled up happily alongside one another. Endemol has clearly spied the potential of social gaming – Aside from ITV, Five and BT, which have all already expressed something EA also this week staked a major claim to, buying out their enthusiasm to be involved in Canvas, who else will step Playfish for up to US$400m despite the furore that's forward (assuming the combative BBC Trust gives the whole surrounded rival Zynga recently. Facebook has proved fertile thing the green light)? The BBC is seeking at least two other ground for these start-ups, unlike MySpace - once the rising partners to bring the cost of the project down but does "cash- star of the News Corp empire, now demoted to a "work in strapped" Channel 4 have the reserves or the heart after the progress." Kangaroo debacle? What a difference a year makes. The internet has a habit of The latter’s recent deal to put its entire VoD catalogue on presenting business critical decisions at breakneck pace. Those YouTube means that 4oD will almost by default find itself on TV outlined above and others will be discussed at the conference screens in the very near future anyway. YouTube is already today. We hope you will join in the debate, via the traditional available on Apple TV (now a potential vehicle for Steve Jobs' means of heckling or by making your thoughts known through rumoured move into the subscription TV business) and on TiVo. Twitter using the hashtag #FutureMedia. A TV-optimised version - accessible via Sony's PlayStation3 Jonathan Webdale, Editor, FutureMedia FM09brochureGS.qxp 11/11/09 11:57 Page 5 Morning agenda 8.00-9.00 Registration and coffee 11.10 FM panel session: Supply and demand 9.15 Opening remarks As we move towards a VoD world, how will changes in the distribution of content to audiences change the 9.20 Opening keynote: commercial model? Future Media – The next wave of innovation Eddie Abrams CEO, IP Vision Erik Huggers Director of future media and Simon Hutson Vice president of digital media and technology, BBC. DVD EMEA, BBC Worldwide What is the future of digital entertainment at the Michael Comish CEO and co-founder, Blinkbox BBC? From the challenge of Canvas to the Colin Moorcraft CEO, OnTV Europe Corporation’s role in Digital Britain, this opening Moderator: Joe Trainer keynote sets the agenda for a day of unique debate. Head of business development, Level 3 Moderator: David Jenkinson 11.50 9.50 FM branding keynote: FM keynote presentation: Brands programming the future Playing the digital standards game Doug Scott President, OgilvyEntertainment. David Docherty CEO, The Digital Television Group. Responsible for many of the most creative content To steer a course to success in digital, a wide variety strategies being employed by brand owners, Doug of standards and issues need to be resolved. What is Scott will share his knowledge about what works and the priority and what needs to be done to get things what doesn’t in this emerging space. moving? Moderator: David Jenkinson Moderator: David Jenkinson 12.10 10.10 FM panel session: Brand new world FM keynote presentation: In light of proposed changes to UK TV legislation, Content strategy & the third screen paradigm FutureMedia 2009 brings together leading brand David Cuff Commercial director, Virgin Media TV. owners with content creators and channel operators As one of the few broadcasters able to capitalise on to discuss how new commercial models might be its telco status, Virgin Media has been developing a developed across platforms. broad range of revenues beyond the television screen. Doug Scott President, OgilvyEntertainment David Cuff explains the future of multi-platform Zad Rogers CEO, Atomized Entertainment content. Adrian Swift Director of TV, ETV Moderator: Kate Bulkley Moderator: David Jenkinson 10.30 12.50 FM keynote presentation: FM case studies from the digital frontier: Sky Player – extending choice, control Nuno Bernardo, CEO of beactive, on and flexibility Final Punishment. Griff Parry Director of on-demand, BSkyB. Final Punishment is the latest project from the Sofia’s Having just announced Sky Player, the man in charge Diary creator. The horror web series and alternate of its roll-out outlines the challenge ahead and reality game follows eight innocent women who are restates Sky's position in the fast-changing digital thrown into an experimental maximum security prison landscape. for violent criminals. Moderator: Kate Bulkley Moderator: Jonathan Webdale 10.50 Coffee 13.10 Light Buffet Lunch FM09brochureGS.qxp 11/11/09 11:57 Page 7 Afternoon agenda 14.00 16.15 Break Afternoon opening keynote: The YouTube Factor 16.30 Patrick Walker, Director of EMEA partnerships, FM panel session: YouTube. New producers: Making multi-platform work As online video finds its feet, what role does YouTube Making multi-platform content work everywhere. We have to play in the future of online entertainment and hear from some of the most progressive players in the how can the professional production sector work in digital sector about how to create compelling digital partnership with the platform? content online and on mobile. Moderator: Jonathan Webdale Kate Bradshaw Deputy MD and head of online commissioning, ITV.com 14.30 Darren Navier Creative director, Numiko FM keynote presentation: Louise Brown Next on 4oD Head of cross-platform commissioning, Channel 4 Jon Gisby Jon Davenport Head of digital, Hat Trick Productions Director of future media and technology, Channel 4. Clare Laycock Acting director of new media, UKTV Moderator: Jonathan Webdale Moderator: David Jenkinson 14.50 17.15 FM keynote presentation: FM panel session: Creating social entertainment New producers: Adam Valkin Global head of digital media and new Social media games and the next generation business, Endemol. How to capture new audiences with social media, Moderator: Jonathan Webdale gaming and a fresh approach to production. Jo Twist Multi-platform commissioning executive for 15.10 entertainment and Switch, BBC The new broadcasters keynote: Tom McDonnell Alex Connock, CEO of Ten Alps, explains how the Co-founder and creative director, Monterosa dividing lines between broadcaster and production Richard Vargas Senior VP development and company are now so blurred as to be almost irrelevant production, FMX – as the internet empowers indies to not only retain Matt Locke rights to their own content, but be their own Commissioning editor for education, Channel 4 publisher/broadcaster.
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