Research programme to track visitor patterns and trends FOR

REPORT FROM THE SPRING SURVEY SEPTEMBER/OCTOBER 2006

Study conducted by:

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TABLE OF CONTENTS

1. Introduction ...... 5 2. Methodology ...... 5 2.1 Background to methodology:...... 5 2.2 Sample frame ...... 5 2.3 Sample distribution according to region ...... 6 2.4 Sample size...... 6 2.5 Data analysis...... 7 2.6 Field workers ...... 7 3. Survey Results and Discussion ...... 7 TYPOLOGY OF VISITORS...... 7 3.1 Origin of international visitors ...... 7 3.2 Origin of domestic visitors ...... 9 3.3 Age of visitors...... 10 3.4 Gross monthly income...... 11 TRAVEL PATTERNS OF VISITORS ...... 11 3.5 Countries visited prior to and after South Africa...... 11 3.6 Number of visits by international visitors ...... 11 3.7 Number of visits by domestic visitors ...... 12 3.8 Number of nights spent in the Western Cape ...... 12 3.9 Size of travel group ...... 14 3.10 Mode of transport ...... 14 3.11 Mode of transport within the Western Cape ...... 15 3.12 Types of accommodation used ...... 16 3.13 Geographic spread of regions visited...... 16 REASONS FOR CHOOSING THE WESTERN CAPE...... 18 3.14 Sources of information ...... 18 3.15 Main reasons for visiting the Western Cape...... 18 3.16 Decision to travel to/in the Western Cape at this time of year...... 19 SPENDING AND RATING OF PRICES ...... 20 3.17 Total amount spent in the Western Cape...... 20 3.18 Amounts paid for meals, accommodation, entertainment & attractions ...... 21 3.19 Rating of prices in restaurants and of accommodation ...... 22 3.20 Opinions on general price levels ...... 23 THE WESTERN CAPE EXPERIENCE ...... 24 3.21 Activities participated in during the trip/will participate in ...... 24 3.22 General ratings...... 27 3.23 Positive and negative experiences...... 30 4. Analysis of main source markets ...... 32 INTERNATIONAL VISITORS...... 32 4.1 UK visitors ...... 33 4.2 Visitors from Germany...... 33 4.3 Visitors from the Netherlands ...... 33 4.4 Visitors from the USA ...... 34 DOMESTIC VISITORS...... 35 5. Conclusion ...... 36 6. Annexures...... 37 6.1 Data Tables ...... 38 6.2 Example Questionnaire ...... 51 6.3 Venues on itineraries...... 53 Report from Spring Survey (November 2006) Page 2 of 54

List of figures

Figure 1: Origin of international visitors ...... 8 Figure 2 (a): Origin: for all domestic visitors ...... 9 Figure 2 (b): Origin: for tourists from the Western Cape (Q1)...... 9 Figure 3 (a): Age structure of visitors...... 10 Figure 3 (b): Age structure of international visitors ...... 10 Figure 3 (c): Age structure of domestic visitors...... 11 Figure 4: Gross monthly income (Q4)...... 11 Figure 5: Number of visits to South Africa and the Western Cape ...... 12 Figure 6: Number of visits to the Western Cape in past two years ...... 12 Figure 7 (a): Number of nights spent ...... 13 Figure 7 (b): Number of nights spent in South Africa and the W. Cape - international visitors...... 13 Figure 8: Number of people in travel group ...... 14 Figure 9 (a): Mode of transport to the Western Cape – international visitors...... 14 Figure 9 (b): Mode of transport to the Western Cape – domestic visitors...... 15 Figure 10: Modes of transport within the Western Cape...... 15 Figure 11: Types of accommodation used...... 16 Figure 12: Western Cape regions visited...... 17 Figure 13: Sources of information...... 18 Figure 14: Main reasons for visiting the Western Cape ...... 19 Figure 15: What influenced decision to visit Western Cape...... 19 Figure 16 (a): Total amount spent in the Western Cape per travel party...... 20 Figure 16 (b): Total amount spent per travel party, domestic & world regions ...... 20 Figure 16 (c): Total amount spent in Western Cape per travel party – SA provinces...... 21 Figure 17 (a) Amounts paid per person per restaurant meal ...... 21 Figure 17 (b): Amounts paid for accommodation/person/night ...... 22 Figure 18 (a): Rating of prices in restaurants...... 22 Figure 18 (b): Rating of prices of accommodation ...... 23 Figure 19 (a): Opinions on general price levels compared to own province / country ...... 23 Figure 19 (b): Opinions on price levels compared to own country for world regions ...... 24 Figure 20 (a): Activities participated during the trip...... 25 Figure 20 (b): Activities participated in/will participate in, grouped ...... 26 Figure 21: General ratings ...... 27 Figure 22: General ratings (All, international, domestic)...... 28 Figure 23: Ratings: range & quality of restaurants...... 28 Figure 24: Ratings: availability of information ...... 28 Figure 25: Ratings: customer service ...... 29 Figure 26: Ratings: safety and security...... 29 Figure 27 Ratings: value for money ...... 29 Figure 28: Ratings: general welcome ...... 30 Figure 29: Positive experiences...... 30 Figure 30: Negative experiences ...... 31

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List of tables

Table 1: Cluster sample of towns and sample size per region ...... 6 Table 2: Location of interviews ...... 7 Table 3 Country of origin - international visitors...... 32 Table 4: the top source markets per geographical regions...... 32 Table 5: most popular activity for top four categories, per province ...... 35 Table 6: CTRU tourism theme activities according to the primary domestic source markets...... 36 Table 7 : Location of interviews ...... 38 Table 8 : Origins of all respondents ...... 38 Table 9 : Number of visits to South Africa and the Western Cape (International visitors) ...... 38 Table 10 : Number of visits to the Western Cape in past two years (Domestic visitors)...... 39 Table 11 : Number of visits to the Western Cape in past two years (international visitors) ...... 39 Table 12: Countries visited prior to coming to South Africa and after leaving South Africa...... 39 Table 13: Total number of nights visitors spent/will have spent in the Western Cape...... 39 Table 14: Mode of transport to the Western Cape...... 39 Table 15 : Number of people in travel group...... 40 Table 16 : Age structure of visitors (a total of 1635 visitors included)...... 40 Table 17 : Main reasons for visiting the Western Cape ...... 40 Table 18 : Total amount spent in the Western Cape per travel party ...... 40 Table 19 : Total amount spent in Western Cape per travel party: domestic and world regions...... 40 Table 20 : Total amount spent in Western Cape per travel party: South African provinces...... 41 Table 21: Amounts paid for meals and accommodation...... 41 Table 22: Gross monthly income ...... 41 Table 23 : Prices in restaurants ...... 41 Table 24 : Prices of accommodation...... 42 Table 25 : Rating of general price levels...... 42 Table 26: Sources of information (some respondents cited more than one source) ...... 42 Table 27: Modes of transport within the Western Cape...... 42 Table 28 : Types of accommodation used ...... 43 Table 29: Accommodation type according to price category ...... 43 Table 30: Western Cape regions visited ...... 43 Table 31: Activities participated in/will participate in ...... 44 Table 32 : Activities participated in/will participate in, grouped...... 44 Table 33 : General ratings ...... 45 Table 34 : What influenced decision to travel to Western Cape ...... 45 Table 35: Positive experiences ...... 46 Table 36: Negative experiences ...... 46 Table 37 : Key findings – primary international source markets ...... 47 Table 38 : Accommodation type - primary international source markets ...... 48 Table 39 : Activity preferences - primary international source markets ...... 48 Table 40 : Key findings – primary domestic source market ...... 49 Table 41 : Accommodation type - primary domestic source market ...... 50 Table 42 : Activity preferences - primary domestic source markets ...... 50

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1. Introduction The Visitor Tracking component is part of a comprehensive research programme commissioned by CTRU which will provide a foundation to future research and development. This research will assist CTRU to achieve its overall aim of effective marketing and sustainable, meaningful growth with transformation for the City and Province. The research consists of 4 surveys throughout the year, which will determine the seasonal trends of both domestic and international visitors to the Western Cape Province and the City of Cape Town. The surveys will seek to establish the level of repeat visitation by both domestic and international visitors, determine visitors’ activities in the Western Cape Province and Cape Town and establish visitor spending patterns. Understanding of travel patterns in more depth over time will assist in tailoring product development to ensure its sustainability. The aim of this report is to provide an analysis of the findings from the third CTRU visitors tracking survey of 2006/2007. The questionnaire survey was conducted between 20th September and 20th October 2006. The majority of surveys took place during the September school holidays. The report provides an overview of trends in foreign and domestic tourism during the spring period in the Western Cape Province. After a description of the methodology followed, the survey results and discussion are divided into the following aspects: • Typology of visitors • Travel patterns of visitors • Reasons for choosing the Western Cape • Spending and rating of prices • The Western Cape Experience 2. Methodology 2.1 Background to methodology: A non-probability sample based on a combination of sampling methods gives a relative ‘objective’ and scientific sound sample frame. In non-probability sampling, respondents are selected by the fieldworkers. Subjective selection may be conducted if some respondents have personal experience or background knowledge that would contribute to the research or if the research is focusing specifically on a group of people or a region (i.e. a case study). Purposive sampling where personal judgment is used to decide which individuals in the population are selected is generally the norm in tourism surveys of this nature. In practice, a cluster sample is used when stratified or random sampling would be difficult and/or expensive to implement.

2.2 Sample frame The province was segmented into six clusters (the 6 CTRU tourism regions) – see Table 1 below – and then segmented into 30 clusters representing all 30 municipalities in the Western Cape. As most municipalities contained two or more towns, in these cases one or two towns were visited to track down visitors for an interview. For municipalities containing three or more towns, the town(s) considered by the research to be the prime tourist area was identified. The geographic spread, size and character of the 58 towns and rural areas were considered a fair representation of urban and rural places that tourists would visit.

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2.3 Sample distribution according to region The sample distribution indicated in Table 1 was agreed upon with CTRU and was arrived at by means of a variety of available sources on visitor statistics, and by applying person judgment as to which areas are most visited by tourists.

2.4 Sample size Seven hundred personal face-to-face interviews were conducted. Interviewers visited most of the towns sampled in Table 1 and applied a purposive sampling strategy to identify respondents. Personal judgement in identifying the respondents was the key to a successful sampling strategy. The sample covered a reasonable spread of actual interview sites (accommodation, restaurants), attractions (e.g. Cango Caves, beaches etc.) and activities (bungee jumping site), excluding any events where CTRU was conducting an economic impact assessment. A variety of survey sites were chosen. For a full list of survey sites see Annexure 5.2 Table 1: Cluster sample of towns and sample size per region CLUSTER 1 CLUSTER 2 CLUSTER 3 PURPOSIVE SAMPLING 6 REGIONS 30 MUNICIPALITIES TOWNS SAMPLED 700 INTERVIEWS CAPE TOWN City of Cape Town Cape Town 260 (37%) WINELANDS Breede River Winelands Local Montagu/McGregor 130 (19%) Municipality Rawsonville(Goudini)/Worc Breede Valley Local Municipality ester Cape Winelands District Franschoek Municipality Paarl/Wellington Drakenstein Local Municipality Stellenbosch/Franschoek Stellenbosch Local Municipality Prince Alfred Witzenberg Local Municipality Hamlet/Tulbagh WEST Bergrivier Local Municipality Redelinghuys/Veldrift 55 (8%) COAST Cederberg Local Municipality Clanwilliam/Lamberts Bay Matzikama Local Municipality Van Saldanha Bay Local Municipality Rhynsdorp/Strandfontein Swartland Local Municipality Langebaan/Paternoster West Coast District Municipality Riebeeck Valley/Darling Citrusdal/Piketberg GREATER Beaufort West Local Municipality Beaufort West/Three 50 (7%) KAROO Central Karoo District Sisters Municipality Selected farms/Karoo Laingsburg Local Municipality National Park Prince Albert Local Municipality Laingsburg/Matjiesfontein Prince Albert OVERBERG Cape Agulhas Local Municipality Agulhus/Arniston 75 (11%) Overberg District Municipality Napier/Stanford Overstrand Local Municipality Hermanus/Kleinmond Swellendam Local Municipality Swellendam/Barrydale Theewaterskloof Local Greyton/Caledon Municipality GARDEN Bitou Local Municipality Plettenberg Bay 130 (19%) ROUTE/KLEI Eden District Municipality Uniondale/Heidelberg N KAROO George Local Municipality George/Wilderness Kannaland Local Municipality Ladysmith/Calitzdorp Knysna Local Municipality Knysna/Sedgefield Langeberg Local Municipality Riversdale/Stilbay Mossel Bay Local Municipality Mossel Bay/Great Brak Oudtshoorn Local Municipality Oudtshoorn/De Rust

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2.5 Data analysis The data were analysed by means of SPSS. Given the fact that the survey methodology followed a non-probability sample technique, no statistical analysis such as correlation coefficients, regression analysis, etc. was possible. Descriptive statistics however compared data for all international and domestic visitors throughout the analysis and in some sections comparisons are made with the different world regions, South African provinces and Western Cape residents.

2.6 Field workers A team of 9 trained fieldworkers conducted the interviews. See Annexure 5.3 for an example of the questionnaire. Two were black males, 1 white male and 6 black females. 3. Survey Results and Discussion A total of 700 visitors were included as respondents in the survey. The majority of interviews (46%) took place in Cape Town, while 23% took place on the Garden Route, 11% in the Winelands, 8% along the West Coast, 7% in the Karoo and 5% in the Overberg. Table 2: Location of interviews Location % Cape Town 46 Garden Route 23 Winelands 11 West Coast 8 Karoo 7 Overberg 5

TYPOLOGY OF VISITORS

3.1 Origin of international visitors Some 54% of respondents were international visitors and 46% were domestic visitors. About three-quarters of the international visitors were from Europe (74%), followed by North America (9%), Africa (5%), Australasia (5%), Asia (4%) and South America (3%). Individual countries from where the greatest number of international visitors originated included the United Kingdom (27%), Germany (17%), the Netherlands (10%), the USA (7%), Australia (5%) and Ireland (4%).

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Figure 1: Origin of international visitors

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3.2 Origin of domestic visitors Over a third (38%) of the domestic visitors were from the Western Cape, with another third (30%) from Gauteng, 12% from the Eastern Cape and 9% from Kwazulu-Natal. The majority (71%) of visitors from the Western Cape were from the Cape Town area.

40% 35%

rs 30% o t 25% si 20% vi 15% 10% % of 5% 0% e e N st p at e ape eng ape KZ popo W C C alanga h t E. N. Ca r m Lim Gaut W. u Free St p No M Province of origin

Figure 2 (a): Origin of all domestic visitors

80% 70%

rs 60% o t 50% si 40% vi 30% 20% % of 10% 0% n o n i e & o r Cape Tow West Coast erberg Kle Ka v Garden nelands Rout O Wi Region of Origin

Figure 2 (b): Origin of tourists from the Western Cape

3.3

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Age of visitors The age structure of visitors ranged from less than 18 years old to more than 65 years old. About half were between 26 and 45 years old, with a quarter being younger and a quarter older.

14% rs 12% to i

s 10% i 8% l v

ta 6%

to 4% f 2%

% o 0% <18 19-25 26-35 36-45 46-55 56-65 66+ Age

Male Female

Figure 3 (a): Age structure of visitors

20 rs

o 15 t

si 10 vi

of 5 % 0 <18 18-25 26-35 36-45 46-55 56-65 66+ Age

Male Female

Figure 3 (b): Age structure of international visitors

14 12 rs

o 10 t

si 8

vi 6 4

% of 2 0 <18 18-25 26-35 36-45 46-55 56-65 66+ Age

Male Female

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Figure 3 (c): Age structure of domestic visitors

3.4 Gross monthly income Some 60% of the respondents (45% of international visitors and 77% of domestic visitors) were prepared to reveal their incomes. The majority of international visitors (62%) gave a gross monthly household income of more than R40 000. Only 11% of domestic visitors were in this earning category with about half of them (53%) earning between R10 000 and R40 000 a month.

80% rs

o 60% t

si 40% vi 20% % of 0% R0 - R5000 R5000 - R10001 - R20001 - R40000+ R10000 R20000 R40000 Gross monthly income

All visitors International visitors Domestic visitors

Figure 4: Gross monthly income (Q4)

TRAVEL PATTERNS OF VISITORS

3.5 Countries visited prior to and after South Africa 29% of international visitors visited another country prior to arriving in South Africa. Before coming to South Africa 7% of international visitors were in Namibia and 3% of them were in the UK. Between 1% and 2% of international visitors said they had arrived from one of the following countries: the USA (2%), Kenya (2%), Botswana(2%), Swaziland (2%), Germany (1%) and Brazil (1%). A similar percentage of international visitors (26%) intended visiting another country after leaving South Africa. 4% of visitors were planning to go to Namibia, while smaller numbers were planning to visit Botswana (2%), Zambia (2%), Kenya (2%), Mauritius (2%), Swaziland (1%) and the United Kingdom (1%). Three-quarters of international visitors to the Western Cape thus arrived directly from their home countries, and also returned there.

3.6 Number of visits by international visitors International visitors were asked how many times they had visited South Africa, and the Western Cape. The number of visits to South Africa varied from one to 30, with an average of 1.85 visits and the number of visits to the Western Cape varied from one to 20, with an average of 1.47 visits.

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There was very little difference between the number of visits to South Africa as a whole and those to the Western Cape, which is an indication that the Western Cape almost always forms part of international visitors’ itineraries. For about three-quarters of the international visitors it was their first visit to both South Africa (71%) and the Western Cape (77%). About 15% had visited the Western Cape and South Africa between 3 and 5 times, while about 5% were regular visitors to the Province and the country (more than 6 times).

100%

rs 80% o t 60% si

vi 40% 20% % of 0% 1st visit 2nd visit 3-5 visits 6+ visits Number of visitors

To South Africa To W. Cape

Figure 5: Number of visits to South Africa and the Western Cape

3.7 Number of visits by domestic visitors Domestic visitors, excluding those resident in the Western Cape, were asked how many times they had visited the Western Cape in the past two years (Figure 9). The number of visits by domestic visitors varied from one to 45, with the average being 3.5 visits. 30% were on their first visit.

35% 30%

rs 25% o t

si 20%

vi 15% 10% % of 5% 0% 1st visit 2nd visit 3-5 visits 6+ visits Number of visits

Figure 6: Number of visits to the Western Cape in past two years

3.8 Number of nights spent in the Western Cape The total number of nights visitors spent (and/or were to spend) in the Western Cape, or away from home in the case of visitors from the Western Cape, varied from one to 365, with an average of 10.35 nights. Respondents had, on average, already spent 6.36 nights in the Western Cape or away from home.

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A similar number of domestic and international visitors spent between 6 and 10 nights in the Western Cape. However, the majority of domestic visitors were travelling for short periods (1 to 5 nights). Visitors who were travelling for more than 10 nights were predominantly international.

70%

60%

50% ge

a 40%

rcent 30%

Pe 20%

10%

0% 1 to 5 6 to 10 11 to 20 more than 20 Number of nights

All visitors International visitors Domestic visitors

Figure 7 (a): Number of nights spent International visitors spent (and/or were to spend) an average 22.08 nights in South Africa, with a minimum stay of one night and a maximum stay of one year (365 nights). Almost half of international visitors (45%) stayed between 11 and 20 nights in South Africa and a quarter of them (26%) stayed for more than 20 nights.

50%

40% rs o t 30% si

vi 20%

% of 10%

0% 1 to 5 6 to 10 11 to 20 20+ Number of nights

Nights - SA Nights WC

Figure 7 (b): Number of nights spent in South Africa and the W. Cape - international visitors

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3.9 Size of travel group The average group size was 5.27, with a minimum of one and a maximum of 80. About one-tenth of all respondents (12%) were travelling alone. More than half the international visitors (52%) were travelling with one other person compared to one third (32%) of domestic visitors. A high number of domestic visitors (43%) were travelling in groups of 3 to 6 people, which suggested that family groups form a relatively large proportion of domestic visitors at this time of year.

60%

50%

40%

30%

20% % of visitors 10%

0% Alone Couple (2 3 to 6 people 7 to 12 people more than 12 people) people Number in group

All International Domestic

Figure 8: Number of people in travel group

3.10 Mode of transport Some two-thirds (67%) of all visitors to the Western Cape arrived by air, with a far higher proportion of international visitors (82%) than domestic visitors (41%). More than half (58%) of the domestic visitors arrived by road, while only 2% of both international and domestic visitors arrived by train.

Rail 2% Road 16%

Air 82%

Figure 9 (a): Mode of transport to the Western Cape – international visitors

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Rail 2%

Air Road 41% 57%

Figure 9 (b): Mode of transport to the Western Cape – domestic visitors

3.11 Mode of transport within the Western Cape About two-thirds of all visitors used either a rented motor vehicle (37%) or their own motor vehicle (31%) for travelling within the Western Cape. Interestingly, 5% of all visitors (6% of international and 4% of domestic visitors) borrowed a vehicle, while 2% of all visitors (3% of international and 2% of domestic visitors) were driven around by family or friends. Most respondents used more than one mode of transport. The main mode of transport for international visitors was rented cars (51%), while most domestic visitors (62%) used their own motor vehicle. For international visitors the most popular form of transport, apart from motor vehicles, was metered taxis (10%), minibus taxi (6%) and long distance bus (6%). Domestic visitors were less inclined than international visitors to use these forms of transport.

70 60

rs 50 o t 40 si

vi 30 20 % of 10 0

r e i s s le in u icle c ou cl bu a h t taxi Tax ends e ehi ehi s e Tr z B ri v red u f v sed b Ba y/ or ni te i tanc il a e in s ot g M M di motor m owed v Fam d Or rr g Bo Own Lon Rente Mode of transport

All visitors International visitors Domestic visitors

Figure 10: Modes of transport within the Western Cape

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3.12 Types of accommodation used About three-quarters of all respondents used some form of paid accommodation: 32% stayed in hotels, 19% in bed-and-breakfast establishments, 14% in guesthouses, 11% in self-catering accommodation and 8% in backpacker hostels. Some respondents use more than one type of accommodation during their visits. International visitors stayed in hotels (46%), bed-and-breakfast establishments (25%), guesthouses (15%) and backpacker hostels (12%). Only 2% of international visitors stayed in caravan parks and 1% had a second home here. A quarter (25%) of all domestic visitors stayed with friends and/or relatives while over a third stayed either in self-catering accommodation (18%) or hotels (17%). Some 10% of domestic visitors stayed in caravan parks and 6% in timeshare resorts.

50% rs o

t 40%

si 30%

vi 20% 10%

% of 0%

l s e e e .. e el ot fast ing . her k tiv m har t ost H a ter s O hom ea el house a ca e y h /r st c ckpacker n/ m t Br e lf a 2nd si e va Ti Gu s B a d % ends r ver e i a ni B Fr C U Type of accommodation

All International visitors Domestic visitors

Figure 11: Types of accommodation used

3.13 Geographic spread The most-visited regions were Cape Town (77%), the Winelands (51%), the Garden Route and Klein Karoo (44%). Almost all international visitors (92%) had visited or were going to visit Cape Town, compared to a considerably lower figure for domestic visitors (58%). Other popular destinations for international visitors were the Winelands, the Garden Route and Klein Karoo. Outside of Cape Town, there was an even spread of domestic visitors throughout the Province.

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100% 90% 80%

rs 70% o t 60% si 50% vi 40% of 30% % 20% 10% 0% Cape Town Winelands Garden Overberg West Coast Greater Route/Klein Karoo Karoo Region visited

All visitors International visitors Domestic visitors

Figure 12: Western Cape regions visited

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REASONS FOR CHOOSING THE WESTERN CAPE

3.14 Sources of information The most important sources of information were Word of Mouth, used by 44% of respondents, the Internet (41%), Personal Experience from a Previous Visit (30%), Books/Magazines (mainly guidebooks such as the Lonely Planet) (22%), Brochures (20%) and Tourist Information Centres (13%). International visitors had made greater use of the Internet than did domestic visitors, while domestic visitors had relied more on Word of Mouth and Personal Experience from a Previous Visit. Most respondents had used more than one source of information, with some using up to four sources.

60% rs

o 50% t 40% si 30% vi 20% 10%

% of 0%

h t . s s o e .. e rn r tres adi her e e zin hures agent Ot mout c paper f Int o el cen o exp aga v o TV/r d M Br a nf ews r / Tr i N onal st Wo rs oks i e Bo P Tour Source of information

All visitors International visitors Domestic visitors

Figure 13: Sources of information

3.15 Main reasons for visiting the Western Cape Most of the respondents (82%) cited Leisure/Holiday as their main reason for visiting or travelling within the Western Cape. Other important reasons included Visiting Friends and/or Relatives (17%), Business (8%), Education (5%) and Events (4%). International visitors were overwhelmingly on holiday in the Western Cape (89%) or visiting friends and relatives (14%). 20% of domestic visitors were visiting friends and relatives with a number of them attending family functions such as weddings. Less than 10% of visitors, domestic and international were in the Western Cape for other reasons such as business, education or events. Some respondents cited more than one reason for visiting the Western Cape.

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100% 90%

s 80% r

o 70% All t 60%

si International 50%

vi Domestic f 40%

o 30%

% 20% 10% 0%

r y R s n ts e e n s o c h o ida VF e en gi tive in ati ren Ot li n s Ev e e e /Hol uc f R nc e Bu Ed I ur Con is e L Reason for visit

Figure 14: Main reasons for visiting the Western Cape

3.16 Decision to travel to/in the Western Cape at this time of year Respondents were asked what influenced their decision to travel to and/or in the Western Cape at this particular time of year. For international visitors, the majority gave one of the following reasons: it was holiday time (16%), they were visiting friends or relatives (18%) or it was because of the weather (18%). For domestic visitors, holidays (20%) and visiting friends or relatives (19%) were the main reasons for their decision to travel at this time of year. A greater proportion of domestic visitors than international visitors came on business (13% versus 6%). The weather was a far more important factor in the holiday planning of international visitors than domestic visitors, whereas school holidays were an important factor for domestic visitors in deciding when to take their holidays.

s 30% r

o 25% t i 20% s i 15% v

f 10% 5%

% o 0%

y s n k s a e o r y iv s o a lid t a w id o la e , l H e s s o /r r/ s h s e e l d h in o n t s o e a u h ri e B c F W S Influence All visitors International visitors Domestic visitors

Figure 15: What influenced decision to visit Western Cape Report from Spring Survey (November 2006) Page 19 of 54

SPENDING AND RATING OF PRICES

3.17 Total amount spent in the Western Cape The average amount spent in the Western Cape was R15 087.43 per tourist group. This amount was spent for an average of 2.71 people, with a minimum of one and a maximum of 46. Visitors on pre-paid tours spent an average of R35 728.90 for the same number of people. About half (47%) spent less than R5 000, with 70% of domestic tourists falling into this category. Some 18% of all visitors spent more than R20 000, which includes 32% of visitors from Europe, 39% of visitors from North America and 44% of visitors from Australasia.

80%

60%

40%

% of visitors 20%

0% R0 - R5000 R5001 - R10000 R10001 - R20000 R20001 - R 40000 R40000+ Amount spent

All visitors International visitors Domestic visitors

Figure 16 (a): Total amount spent in the Western Cape per travel party

80% 70% 60% rs

o 50% t

si 40% vi

of 30% % 20% 10% 0% R0 - R5000 R5001 - R10000 R10001 - R20000 R20001 - R 40000 R40000+ Amount spent

Domestic Europe N. America S. America Asia Africa Australasia

Figure 16 (b): Total amount spent per travel party, domestic & world regions

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100% 90% 80%

rs 70% o t 60% si 50% vi 40% 30% % of 20% 10% 0% R0 - R5000 R5001 - R10001 - R20001 - R R40000+ R10000 R20000 40000 Amount spent

Western Cape Gauteng Kwazulu-Natal Eastern Cape

Figure 16 (c): Total amount spent in Western Cape per travel party – SA provinces

3.18 Amounts paid for meals, accommodation, entertainment & attractions Respondents were asked how much they had paid per person for a restaurant meal. The average amount paid was R136.53, but half (47%) paid less than R100, and 12% paid more than R200. Respondents paid an average of R353.78 per person per night for accommodation; 42% paid less than R200 and 15% paid more than R500.

50% 45% 40% 35% rs o

t 30% si 25% vi

20%

% of 15% 10% 5% 0% R1 - R50 R51 - R100 R101 - R200 R201 - R400 R400+ Amount paid

All visitors International visitors Domestic visitors

Figure 17 (a) Amounts paid per person per restaurant meal

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60%

50% rs

o 40% t

si 30% vi 20% % of 10%

0% R1 - 200 R201 - R500 R501 - R1 000 R1 001+ Amount paid

All visitors International visitors Domestic visitors

Figure 17 (b): Amounts paid for accommodation/person/night

3.19 Rating of prices in restaurants and of accommodation About two-thirds (68%) of all respondents considered the prices in both restaurants as being fair (neither expensive nor cheap), while a quarter of domestic visitors found them expensive (24%). Similarly, about two-thirds (67%) of all respondents considered the price of accommodation to be fair (neither expensive nor cheap).

80% 70% 60% 50% 40% 30% % of visitors 20% 10% 0% Inexpensive/cheap Neither Expensive Don't Know expensive/cheap Rating

All visitors International visitors Domestic visitors

Figure 18 (a): Rating of prices in restaurants

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80% 70% 60% rs o

t 50% si 40% vi 30%

% of 20% 10% 0% Inexpensive/cheap Neither Expensive Don't Know expensive/cheap Rating

All visitors International visitors Domestic visitors

Figure 18 (b): Rating of prices of accommodation

3.20 Opinions on general price levels The majority of international visitors (81%) considered the general price levels in the Western Cape to be less expensive than in their own countries. However, only 20% of domestic visitors considered prices in the Western Cape to be lower than in their own provinces and almost half (43%) considered prices to be more expensive than their own provinces.

100%

rs 80% o t 60% si

vi 40% 20% % of 0% Cheaper No difference More expensive Don't Know Compared to own province/country

All visitors International visitors Domestic visitors

Figure 19 (a): Opinions on general price levels compared to own province for domestics / country for internationals

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100% 90% 80% 70% 60% 50% 40%

% of visitors 30% 20% 10% 0% Cheaper No difference More expensive Don't know Rating

Europe N. America S. America Asia Africa Australasia

Figure 19 (b): Opinions on price levels compared to own country for world regions

THE WESTERN CAPE EXPERIENCE

3.21 Activities participated in during the trip/will participate in According to Figure 20, the most popular activities were to go on Scenic Drives (65%), Shopping (63%), Visiting Nature Attractions (56%), Visiting Beaches (52%) and Whale Watching (42%). Whale Watching and Wine Tasting were far more popular among international visitors than domestic visitors. Visiting a Spa (7%), Visiting a Casino (5%) and Golfing (4%), were the least popular activities. When grouped, Eco and Nature activities enjoy the widest support (50%). International visitors favoured Eco and Nature (58%), followed by Gourmet Delight (48%), Outdoor Active and lastly Body, Mind, Spirit.

Report from Spring Survey (November 2006) Page 24 of 54

80% 70% 60% rs o

t 50%

si 40% vi 30%

% of 20% 10% 0%

s s s s r t g g e g s e u a g e ng ns n in ti in nt et lif o p in iv tio t li k a k ht t por S f dr c ache chi i r g p ol oppi t c Hi u ar i i e s Casino G c tra fa a m N sh r ni Sh Be ne tas t n u e at e wa i ral f e ra w Sc al W ltu c vent ur u / To d at Wh C ea A N ourmet restFl G Type of Activity

All visitors International Domestic

Figure 20 (a): Activities participated during the trip

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70% 60%

rs 50% o t

si 40%

vi 30% 20% % of 10% 0%

t e e s e i r t ve ir ib h g i tu a v g t ct a li i sp n r a N e e & ta d r i h o d & l t o e o n o e d i c p r t o m u m E r t u u l m u O y, s o d o G C o C B Activity

All visitors Domestic visitors International vistors

Figure 20 (b): Activities participated in/will participate in, grouped1

1 Eco and nature includes scenic drives, visiting, nature attractions or beaches, whale watching and walking or hiking in a natural area; Cosmopolitan vibe includes shopping ,nightlife, visiting a casino; Gourmet delights includes wine tasting and eating in gourmet restaurants; Culture and heritage includes visiting cultural facilities such as museums, flea and craft markets and township tours; Outdoor active includes adventure sport and golfing; Body, mind and spirit includes visiting a spa for beauty and health treatments

Report from Spring Survey (November 2006) Page 26 of 54

3.22 General ratings All of the categories tested were relatively highly rated, with more than 80% of respondents giving an excellent or satisfactory rating for all the categories.

80% 70% 60% rs o

t 50% si 40% vi 30%

% of 20% 10% 0% Quality of Range/quality of Availability of Customer Service Safety and Value for Money General welcome Accommodation restaurants information Security Rating per category

Excellent Satisfactory Poor Not applicable

Figure 21: General ratings

Report from Spring Survey (November 2006) Page 27 of 54

Quality of accommodation

70% 60% 50% 40% 30% 20%

% of visitors 10% 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 22: General ratings (All, international, domestic)

Range & quality of restaurants

80% rs o

t 60% si 40% vi 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 23: Ratings: range & quality of restaurants

Availability of information

80% rs o

t 60% si 40% vi 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 24: Ratings: availability of information

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Customer service

80% rs o

t 60% si 40% vi 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 25: Ratings: customer service

Safety and security

60% rs o t 40% si

vi 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 26: Ratings: safety and security

Value for money

80% rs o

t 60% si 40% vi 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 27 Ratings: value for money

Report from Spring Survey (November 2006) Page 29 of 54

General welcome

100% rs

o 80% t

si 60%

vi 40% 20%

% of 0% Excellent Satisfactory Poor Not applicable Rating

All visitors International visitors Domestic visitors

Figure 28: Ratings: general welcome

3.23 Positive and negative experiences Respondents were asked to indicate their most positive experience in the province. By far the most positive experience was the friendliness and hospitality of the people (21%), followed by scenery and the beauty of the natural environment (20%). Some 8% found everything to be positive. Other positive experiences include whales (8%) and Table Mountain (6%), as well as the weather (5%), wine farms/wine tasting (3%), cuisine (3%) and wildlife (3%). There were no major differences between the experiences of international and domestic visitors.

s 25% r

o 20% t

si 15%

vi 10% f

o 5%

% 0% Hospitality Beauty Everything Whales Table Mountain Positive Experience

All visitors International visitors Domestic visitors

Figure 29: Positive experiences

Almost two-thirds (63%) of the respondents experienced nothing negative during their stay in the Western Cape. Although 7% cited safety, security and crime, only 2% had actually been the victims of crime themselves. International visitors were more concerned about crime (10%) than domestic visitors (3%). The perception of not being safe affected negatively many international tourists, who were warned not to walk in the streets at night. Other

Report from Spring Survey (November 2006) Page 30 of 54 negative experiences included poverty and beggars (3%), bad weather (3%), bad driving and speeding (2%) and high prices.

12% s

r 10% o t

i 8% s i 6% v f 4% 2% % o 0% Safety/crime Poverty Weather Driving High prices Negative Experience

All visitors International visitors Domestic visitors

Figure 30: Negative experiences

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4. Analysis of main source markets

INTERNATIONAL VISITORS A full list of countries of origin of international visitors can be found in the table below. There was only enough data to do a detailed breakdown for four markets: UK, Germany, the Netherlands and the USA.

Table 3 Country of origin - international visitors Country of origin Percentage Number UK 27% 101 Germany 17% 65 Netherlands 10% 37 USA 7% 28 Australia 5% 17 Ireland 4% 16 Belgium 4% 14 Switzerland 3% 12 France 2% 9 Canada 2% 7 Brazil 2% 6 Italy 2% 6 Sweden 1% 5 Namibia 1% 5 Norway 1% 5 Korea 1% 4 Zimbabwe 1% 4 Spain 0.8% 3 Israel 0.8% 3 Zambia 0.5% 2 Nigeria 0.5% 2 For the following countries: 1 visitor only (0.3%) New Zealand 0.5% 2 Mexico, Poland, Thailand, Pakistan, Lesotho, Swaziland 0.5% 2 Tanzania, Ethiopia, Singapore, Russia, Japan Argentina 0.5% 2 Reunion , Malaysia, Austria, Jordan, Finland, Chile Trinidad 0.5% 2 Latvia, Portugal, Lichtenstein

Table 4: Top source markets per geographical region SOURCE MARKET % International UK 27% Germany 17% The Netherlands 10% USA 7% Provincial Gauteng 30% Eastern Cape 12% Kwazulu Natal 9% Intra-provincial Cape Town 71%

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4.1 UK visitors Twenty-seven percent of the international visitors in the survey were from the UK. For the majority, this was their first visit to South Africa (68%) and the Western Cape (76%). Over two thirds (67%) of all visitors from the UK were staying in the Western Cape for between 6 and 20 nights and almost all of them (91%) arrived by air.

Whilst most visitors travelled in pairs (59%), just under a quarter (23%) travelled in groups of three to six people. Far fewer visitors from the UK chose to travel alone (4%), compared to visitors from the other source markets. The majority of the UK visitors (67%) stayed in high- priced category accommodation, mostly hotels (50%), and fall into the high gross monthly income category (84% earn over R 40 001 per month).

The most visited region was Cape Town (91%), followed by the Winelands (63%), the Garden Route/Little Karoo (53%), the Overberg (46%), the West Coast (22%) and the Greater Karoo (11%). The main reason for being here was for leisure/holiday purposes (94%) and a quarter of the visitors (24%) said they were visiting friend or relatives.

Nearly two thirds (62%) of visitors from the UK participated in an Eco and Nature activity during their visit, the most popular being scenic drives, whale watching and visiting nature attractions and beaches. Over half (55%) of visitors from the UK indulged in gourmet delights such as wine tasting, while just under a third participated in Cosmopolitan Vibe (30%) and Culture and Heritage (28%) activities during their stay/

4.2 Visitors from Germany Seventeen percent of the international visitors in the survey were from Germany. For the majority, this was their first visit to South Africa (70%) and the Western Cape (79%). Half of the visitors from Germany were staying in the Western Cape for between 6 and 10 nights (48%) and in South Africa for between 11 and 20 days (53%) A quarter of visitors from Germany arrived in the Western Cape by road whilst the majority (71%) arrived via air.

Compared to the other source markets, a higher percentage of visitors from Germany travelled in pairs (63%). The majority of the visitors (55%) stayed in high-priced category accommodation, mostly hotels (46%) and have a gross monthly income of more than R 20 001 (79%).

A greater proportion of visitors from Germany had visited the Garden Route and the Winelands, compared to visitors from other overseas source markets. The most visited region was Cape Town (97%), followed by the Winelands (83%), the Garden Route/Little Karoo (80%), the Overberg (58%), the West Coast (34%) and the Greater Karoo (26%). The main reason for being here was for leisure/holiday purposes (97%). A higher percentage of visitors from Germany were visiting for education purposes (11%) compared to visitors from the other markets.

72% of visitors from Germany participated in an Eco and Nature activity during their visit, with the most popular being scenic drives, whale watching and visiting nature attractions and beaches. Half (53%) of visitors from Germany indulged in gourmet delights while a third participated in Cosmopolitan Vibe (34%) and Culture and Heritage (34%) activities during their stay.

4.3 Visitors from the Netherlands Ten percent of the international visitors in the survey were from the Netherlands and a quarter of them were regular visitors to South Africa, having made at least 3 visits to the

Report from Spring Survey (November 2006) Page 33 of 54 country. For two-thirds (66%) of the visitors, this was their first visit to the Western Cape. 70% of visitors from the Netherlands were staying in the Western Cape for between 1 and 10 nights. The majority of visitors from the Netherlands arrived in the Western Cape by air (77%) and 17% by road.

Compared to the other overseas source markets, a higher percentage of visitors from the Netherlands travelled in groups (3% were travelling in groups of 7 – 12 people and 27% in groups of 12 people or more). The majority of the visitors (65%) stayed in high-priced accommodation, mostly hotels (49%) and have a gross monthly income of more than R 20 001 (84%).

The most visited region was Cape Town (78%), followed by the Winelands (68%), the Garden Route/Little Karoo (51%), the Overberg (51%), the West Coast (38%) and the Greater Karoo (22%). The main reason for being here was for leisure/holiday purposes (92%). A higher percentage of visitors from the Netherlands were visiting for business purposes (8%) compared to visitors from the other markets.

Over half (57%) of visitors from the Netherlands participated in an Eco and Nature activity during their visit, with the most popular being visiting nature attractions, scenic drives, whale watching and visiting beaches. Unlike visitors from the other overseas markets, the second most popular choice for visitors from the Netherlands was participating in Culture and Heritage activities (50%), mainly flea/craft markets (65%). Gourmet delights was the third most popular choice (32%) for visitors from the Netherlands.

4.4 Visitors from the USA Seven percent of the international visitors in the survey were from the USA. The majority were on their first visit to South Africa (82%) and the Western Cape (85%) and arrived in the Western Cape arrived by air (91%). Two thirds (67%) of visitors from the USA were staying in the Western Cape for between 1 and 10 nights while a quarter (25%) were staying for between 11 and 20 nights.

About half (52%) of the visitors from the USA were travelling either alone or in pairs, whilst 22%were travelling in groups of more than 7 people. Less than half of the visitors (46%) stayed in high priced accommodation categories, hotels only. Compared to visitors from other primary source markets, a greater proportion of visitors from the USA were staying in low priced accommodation categories (18%). Three quarters of visitors from the USA earn more than R 40 001 per month.

The most visited region was Cape Town (78%), followed by the Winelands (71%), the Garden Route/Little Karoo (54%), the Overberg (32%), the West Coast (32%) and the Greater Karoo (21%). The main reason for being here was for leisure/holiday purposes (82%). Visitors from the USA were the only ones from the primary source markets to give ‘incentive’ as the reason for their visit.

Half (51%) of visitors from the USA participated in an Eco and Nature activity during their visit, with the most popular being visiting scenic drives, visiting nature attractions and beaches. A much lower proportion than visitors from other countries participated in whale watching (36%).

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DOMESTIC VISITORS An analysis of the top three domestic source markets including Gauteng, KwaZulu-Natal and Eastern cape revealed the following key points:

Visitor trends and patterns • Over the past two years, the majority of visitors from the three provinces have visited the Western Cape between 1 and 2 times. • A large percentage (46%) of KZN visitors visited the province between 3 and 5 times over the past two years • The majority of visitors from all three domestic markets stayed for less than 10 nights • KZN and Gauteng visitors predominantly flew to the province, whilst the majority (82%) of Eastern Cape visitors travelled by road • About 40% of visitors from the three provinces travelled in pairs. More visitors from the Eastern Cape than from the other two provinces travelled in groups of more than 12 people (13%). • The majority of visitors from all three provinces earn more than R 10 001 per month and of all provinces, there is a higher proportion of visitors from Gauteng (16%) with a gross monthly income of over R 40 001. • Cape Town is the most visited region by visitors from all three provinces. Visitors from Kwa-Zulu Natal visit a number of regions in the Western Cape than visitors from the other two provinces. • Most Gauteng, Eastern Cape and KZN visitors were here on holiday, while a large percentage of the visitors from the latter two provinces were here visiting friends and relatives. A significant percentage of visitors from the Eastern Cape were here for educational (16%) or religious (11%) purposes, or for a conference (11%). • Two thirds (66%) of Gauteng visitors were staying with friends and relatives, while 12% were camping or staying at a caravan park.

The majority of visitors from Gauteng and KZN participated in Eco and Nature activities, compared to a third of visitors from the Eastern Cape. Cosmopolitan vibe activities were popular with about a third of visitors from all three provinces, especially shopping. A similar percentage of visitors from Gauteng and KZN participated in gourmet delights, especially wine tasting.

A quarter of visitors from all provinces participated in culture and heritage activities. Visitors from KZN were more likely to participate in outdoor, active activities especially adventure sport (10% for KZN compared to 6% and 2% respectively for Gauteng and Eastern Cape visitors).

Table 5: Most popular activity for top four categories, per province Themes Gauteng Eastern Cape Kwa-Zulu Natal

1. Eco and nature Scenic drives Visiting beaches (55%) Scenic drives (69%) (63%) Visiting beaches (69%) 2. Cosmopolitan vibe Shopping (67%) Shopping (79%( Shopping (79%)

3. Gourmet delights Wine tasting (34%) Wine tasting (21%) Gourmet restaurants (38%) 4. Culture/heritage Visiting cultural Flea/craft markets (32%) Flea/craft markets (45%) facilities (40%) Visiting cultural facilities (32%)

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Table 6: CTRU tourism theme activities according to the main domestic source markets Themes and activity types Gauteng Eastern Cape KwaZulu Natal 1. Eco and nature Scenic drives 63 45 69 Visiting beaches 60 55 69 Visiting nature attractions 45 32 55 Walking or hiking in natural area 22 16 38 Whale watching 27 18 38 Average 56% 33% 54% 2. Cosmopolitan vibe Shopping 67 79 59 Nightlife 14 8 34 Visiting a casino 8 0 14 Average 30% 29% 36% 3. Gourmet delights Gourmet restaurants 29 16 38 Wine tasting 34 21 34 Average 32% 19% 36% 4. Culture and heritage Flea/craft markets 24 32 45 Visiting cultural facilities 40 32 21 Township tour 5 16 10 Average 23% 27% 25% 5. Outdoor active Adventure sport 7 3 17 Golfing 5 0 3 Average 6% 2% 10% 6. Body, mind, spirit Visiting a spa 7 8 3 Average 7% 8% 3%

5. Conclusion The overall aim of CTRU is to achieve sustainable, meaningful growth with transformation for the City and Province. Key to this is the development of products that will both encourage new and emerging businesses and create improved and exciting experiences for existing and new visitors. This Visitor Tracking spring survey is one of four surveys being carried out in 2006/2007 and forms part of a 3-year project aimed at understanding and analysing visitor trends and patterns. Below are some of the key observations of the survey: • The majority of visitors originate from the Western Cape’s main source markets, which include: International: UK, Germany, Netherlands and USA; Domestic: Gauteng, Eastern Cape and KwaZulu Natal. Most of the visitors were here on holiday. • Three-quarters of international visitors to the Western Cape arrived directly from their home countries, predominately by air (82%). Most of the international visitors stayed either in hotels (46%) or bed and breakfast establishments (25%). • There was very little difference between the number of visits to South Africa as a whole and those to the Western Cape, which is an indication that the Western Cape almost always forms part of international visitors’ itineraries.

Report from Spring Survey (November 2006) Page 36 of 54

• The survey took place during the school holidays, which may explain why more than half (58%) of domestic visitors arrived by road and why a third stayed either with friends and/or relatives (25%), or in caravan parks (10%). • The main form of transport for both domestic and international visitors was the motor vehicle, using either a rented motor vehicle (51% of international visitors) or their own motor vehicle (62% of domestic visitors). Interestingly, 7% of all visitors either borrowed a vehicle or were driven around by family or friends. • For all visitors, the most popular regions to visit were Cape Town (77%), the Winelands (51%), the Garden Route and Klein Karoo (44%) and the Overberg (35%). The popularity of this last region may be in part due to the Hermanus Whale Festival taking place during the survey period. • Most respondents had used more than one source of information. Some relied more on Word of Mouth and personal experience from a Previous Visit. Only 13% said they had used a Tourist Information Centre as a source of information • The weather was a far more important factor in the holiday planning of international visitors than domestic visitors, whereas school holidays were an important factor for domestic visitors in deciding when to take their holidays. • The majority of international visitors considered the general price levels in the Western Cape to be less expensive than in their own countries (81%) and restaurants and accommodation prices were considered fair (70%) • Only 20% of domestic visitors considered prices in the Western Cape to be lower than in their own provinces and 43% considered prices to be more expensive than their own provinces. However, most domestic visitors (60%) considered restaurant and accommodation prices to be fair (neither expensive nor cheap) • There were no major differences between the positive and negative experiences of international and domestic visitors. • Two-thirds (63%) of visitors to the Western Cape experienced nothing negative during their stay. Only 7% of all visitors cited safety and crime as a negative experience. As only 2% of all visitors had actually been victims of crime, it would appear that the perception of not being safe was stronger than the reality. In many cases this perception seems to have been perpetuated by tourism service providers who warned international visitors not to walk in the streets at night. • By far the most positive experiences were the friendliness and hospitality of the people (21%) and scenery and the beauty of the natural environment (20%). 8% included whales as a positive experience, which is no doubt due to the fact that the survey took place during the whale season. Some 8% found everything to be positive.

6. Annexures Data tables Questionnaire sample Venues on itineraries

6.1

Report from Spring Survey (November 2006) Page 37 of 54

Data Tables Location of interviews Table 7 : Location of interviews Location % Cape Town 46 Garden Route 23 Winelands 11 West Coast 8 Karoo 7 Overberg 5

Origin of respondents Table 8 : Origins of all respondents International visitors (54%) % Europe 74 North America 9 Africa 5 Australasia 5 Asia 4 South America 3 Domestic visitors (46%) Western Cape 38 Gauteng 30 Eastern Cape 12 Kwazulu-Natal 9 Free State 3 North-West 2 Limpopo 2 Mpumalanga 2 Northern Cape 1 Visitors from the Western Cape (38%) Cape Town 71 Winelands 14 Garden Route 10 Overberg 3 West Coast 2 Karoo 0

Number of visits to South Africa and the Western Cape (International visitors) Table 9 : Number of visits to South Africa and the Western Cape (International visitors) Visits to South Africa % 1 (First visit) 71 2 (Second visit) 15 3 to 5 visits 10 6 or more visits 4 Visits to the Western Cape 1 (First visit) 78 2 (Second visit) 13 3 to 5 visits 7 6 or more visits 2

Report from Spring Survey (November 2006) Page 38 of 54

Number of visits to the Western Cape (Domestic visitors) Table 10 : Number of visits to the Western Cape in past two years (Domestic visitors) Visits % 1 (First visit) 30 2 (Second visit) 27 3 to 5 visits 30 6 or more visits 12

Nights spent in South Africa (International visitors) Table 11 : Number of visits to the Western Cape in past two years (international visitors) Nights % 1 to 5 11 6 to 10 19 11 to 20 45 More than 20 26

Countries visited prior to coming to South Africa and after leaving South Africa Table 12: Countries visited prior to coming to South Africa and after leaving South Africa Visited prior to arriving % Namibia 7 United Kingdom 3 USA, Kenya, Botswana 2 Swaziland Germany, Brazil 1 To be visited after leaving % Namibia 4 Botswana, Zambia, Kenya, 2 Mauritius Swaziland, UK 1

Total number of nights visitors spent/will have spent in the Western Cape Table 13: Total number of nights visitors spent/will have spent in the Western Cape Nights All (%) Int. (%) Dom. (%) 1 to 5 42 27 59 6 to 10 36 37 34 11 to 20 15 24 4 More than 20 7 12 2

Mode of transport to the Western Cape Table 14: Mode of transport to the Western Cape Mode / % All (%) Int. (%) Dom. (%) Air 67 82 41 Road 31 16 58 Rail 2 2 2 Ship 0 0 0

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Number in travel group Table 15 : Number of people in travel group Group size / % All (%) Int. (%) Dom. (%) 1 (Traveling alone) 12 12 12 2 (Couple or two people) 43 52 32 3 to 6 people 31 21 43 7 to 12 people 5 5 5 More than 12 people 9 10 8

Age structure of visitors Table 16 : Age structure of visitors Gender/Age <18 18-25 26-35 36-45 46-55 56-65 66+ Male (50% of total) All 6 5 13 12 7 5 1 Int. 2 4 15 10 8 7 3 Dom. 10 5 11 13 6 2 1 Female (50% of total) All 7 6 13 11 6 5 2 Int. 2 6 14 10 7 7 4 Dom. 12 6 12 12 5 3 1

Main reasons for visiting the Western Cape Table 17 : Main reasons for visiting the Western Cape Reasons / % All (%) Int. (%) Dom. (%) Leisure/Holiday 82 89 73 Visiting friends and/or relatives 17 14 20 Business 8 6 10 Education 5 6 4 Events 4 <1 3 Conference 2 1 4 Other 2 2 2 Religious purposes 1 <1 3 Incentive <1 <1 0 NB: some respondents cited more than one reason

Total amount spent in the Western Cape Table 18 : Total amount spent in the Western Cape per travel party Spend / % All (%) Int. (%) Dom. (%) 0 – R5 000 47 25 70 R5 001 – R10 000 23 23 23 R10 001 – R20 000 13 20 6 R20 001 – R40 000 10 17 1 More than R40 000 8 15 <1

Table 19 : Total amount spent in Western Cape per travel party: domestic and world regions Spend / % Domestic Europe N. America S. America Asia Africa Australasia

Report from Spring Survey (November 2006) Page 40 of 54

0 – R5 000 70 26 19 0 31 35 25 R5 001 – R10 000 23 23 23 22 23 29 19 R10 001 – R20 000 6 19 19 56 15 18 13 R20 001 – R40 000 1 18 16 11 23 12 19 More than R40 000 0.3 14 23 11 8 6 25

Table 20 : Total amount spent in Western Cape per travel party: South African provinces Spend / % Western Cape Gauteng Kwazulu- Eastern Natal Cape 0 – R5 000 86 55 58 72 R5 001 – R10 000 12 36 27 19 R10 001 – R20 000 2 8 12 8 R20 001 – R40 000 1 0 4 0 More than R40 000 0 1 0 0

Amounts paid for meals and accommodation Table 21: Amounts paid for meals and accommodation Meal in restaurant (per person/meal) All (%) Int. (%) Dom. (%) R1 – R50 14 11 17 R51 – R100 33 29 37 R101 – R200 42 45 39 R201 – R400 10 13 6 R400 + 2 2 1 Accommodation (per person/night) R1 – R200 42 34 52 R201 – R500 43 47 38 R501 – R1 000 13 17 8 R1 000+ 2 2 2

Gross monthly household income Table 22: Gross monthly income Income / % All (%) Int. (%) Dom. (%) 0 – R5 000 9 5 11 R5 000 – R10 000 12 4 16 R10 001 – R20 000 29 13 36 R20 001 – R40 000 18 16 17 More than R40 000 33 62 11

Rating of prices in restaurants and of accommodation Table 23 : Prices in restaurants Restaurants / % All (%) Int. (%) Dom. (%) Expensive 13 4 24 Neither expensive nor cheap 68 69 67 Inexpensive 12 21 2 Don’t know 6 7 6

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Table 24 : Prices of accommodation Accommodation / % All (%) Int. (%) Dom. (%) Expensive 11 4 19 Neither expensive nor cheap 67 70 63 Inexpensive 9 14 2 Don’t know 14 12 16

Rating of general price levels Table 25 : Rating of general price levels General price levels / % All (%) Int. (%) Dom. (%) No difference 19 11 34 More expensive 19 6 43 Less expensive 59 81 20 Don’t know 2 2 4

Sources of information Table 26: Sources of information (some respondents cited more than one source) Source / % All (%) Int. (%) Dom. (%) Word of mouth 44 40 49 Internet 41 54 25 Personal experience from previous visit 30 16 46 Books and/or magazines 22 31 12 Brochures 20 24 16 Travel agent 16 27 4 Tourist information centers 13 13 12 Newspapers 3 3 2 Television and/or radio 3 3 4 Other 1 2 1

Mode of transport within the Western Cape Table 27: Modes of transport within the Western Cape Mode / % All (%) Int. (%) Dom. (%) Rented motor vehicle 37 51 20 Own motor vehicle 31 5 62 Organised tour 10 17 3 Metered taxi 6 10 1 Borrowed vehicle 5 6 4 Minibus taxi 5 6 3 Long-distance bus 4 6 2 Other (mainly driven by friends/family) 2 3 2 Train 2 1 3 Baz Bus 1 2 <1 NB: some respondents used more than one mode of transport

Types of accommodation used

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Table 28 : Types of accommodation used Type of accommodation / % All (%) Int. (%) Dom. (%) Hotel 32 46 17 Bed-and-breakfast 19 25 12 Friends and/or relatives 17 10 25 Guesthouse/Country house 14 15 13 Self-catering accommodation 12 7 18 Backpacker hostel/Youth hostel 8 12 3 Caravan park/Camping 6 2 10 Timeshare 3 0 6 Other (mainly rented house) 2 2 2 Second home/Own holiday house 1 1 1 University hostel 1 1 1 NB: some respondents used more than one mode of transport

Table 29: Accommodation type according to price category Type of accommodation / % All (%) Int. (%) Dom. (%) High-priced: Hotel 32 46 17 Guesthouse 14 15 13 Medium-priced: B & B 19 25 12 Self-catering 12 7 18 Low-priced: Backpacker/Youth hostel 8 12 3 University hostel 1 1 1 Camping/caravan park 6 2 10 Not priced: VFR 17 10 25 Timeshare 3 0 6 Second home/Own holiday house 1 1 1

Western Cape regions visited Table 30: Western Cape regions visited Regions / % All (%) Int. (%) Dom. (%) Cape Town 77 92 58 Winelands 51 65 35 Garden Route and Klein Karoo 44 56 28 Overberg 35 45 23 West Coast 30 27 32 Greater Karoo 18 16 20

Activities participated in

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Table 31: Activities participated in/will participate in Activities / % All (%) Int. (%) Dom. (%) Scenic drives 66 74 56 Shopping 63 67 57 Visiting nature attractions 57 64 48 Visiting beaches 52 56 47 Whale watching 42 59 22 Wine tasting 40 54 23 Visiting cultural facilities, eg. museums 37 45 28 Walking or hiking in a natural area 34 39 28 Gourmet restaurants 32 42 20 Flea markets/Craft markets 30 34 22 Nightlife 19 22 15 Township tour 14 20 6 Adventure sport 10 11 9 Visiting a spa (beauty and health treatment) 7 8 6 Visiting a casino 5 3 7 Golfing 4 5 3

Table 32 : Activities participated in/will participate in, grouped All (%) Int. (%) Dom. (%) 1. Eco and nature Scenic drives 66 74 56 Visiting nature attractions 57 64 48 Visiting beaches 52 56 47 Whale watching 42 59 22 Walking or hiking in a natural area 34 39 28 Average 50% 58% 40% 2. Cosmopolitan vibe Shopping 63 67 57 Nightlife 19 22 15 Visiting a casino 5 3 7 Average 29% 31% 26% 3. Gourmet delights Wine tasting 40 54 23 Gourmet restaurants 32 42 20 Average 36% 48% 22% 4. Culture and heritage Visiting cultural facilities, eg. museums 37 45 28 Flea markets/craft markets 30 34 22 Township tour 14 20 6 Average 27% 33% 19% 5. Outdoor active Adventure sport 10 11 9 Golfing 4 5 3 Average 7% 8% 6% 6. Body, mind, spirit Visiting a spa (beauty and health treatment) 7 8 6 Average 7% 8% 6% General ratings

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Table 33 : General ratings All (%) Int. (%) Dom. (%) Quality of accommodation Excellent 59 63 55 Satisfactory 32 32 33 Poor 1 1 3 Not applicable 7 4 10 Range & quality of restaurants Excellent 59 65 52 Satisfactory 33 32 33 Poor 1 1 1 Not applicable 7 6 8 Availability of information Excellent 55 62 48 Satisfactory 30 27 35 Poor 3 2 4 Not applicable 11 10 13 Customer service Excellent 64 74 52 Satisfactory 31 22 42 Poor 2 1 3 Not applicable 4 4 3 Safety and security Excellent 39 44 33 Satisfactory 50 45 55 Poor 8 8 9 Not applicable 4 3 4 Value for money Excellent 57 73 39 Satisfactory 38 24 54 Poor 2 1 3 Not applicable 3 1 3 General welcome Excellent 74 83 63 Satisfactory 22 15 31 Poor 1 <1 3 Not applicable 2 1 3

Decision to travel to/in the Western Cape at this particular time of year Table 34 : What influenced decision to travel to Western Cape Infuence / % All (%) Int. (%) Dom. (%) Holiday, rest, break 19 16 20 Friends, family 18 18 19 Weather, spring season 14 18 9 Business, work 9 6 13 School holidays 7 3 12

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Positive experiences Table 35: Positive experiences Positive Experiences / All (%) Int. (%) Dom. (%) % Friendliness, hospitality 21 23 18 Scenery, natural beauty 20 23 16 Everything 8 8 8 Whales 8 9 6 Table Mountain 6 9 2

Negative experiences Table 36: Negative experiences Negative experiences / % All (%) Int. (%) Dom. (%) Safety, security, crime 7 10 3 Poverty, beggars 3 4 2 Bad weather 3 1 5 Bad driving, speeding 2 2 2 High prices 2 1 4

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Table 37 : Key findings – primary international source markets U.K. Germany Netherlands U.S.A. Australia Visits to SA (and Western Cape) 68 (76) 70 (79) 57 (66) 82 (85) 57 (80) 1 18 (13) 23 (15) 19 (20) 7 (11) 19 (20) 2 11 (10) 5 (5) 11 (6) 11 (4) 11 (0) 3-5 3 (2) 2 (2) 14 (9) 0 (0) 14 (0) 6+ Number of nights in SA (& WC) 6 (21) 3 (17) 11 (35) 12 (25) 24 (29) 1 – 5 19 (35) 9 (48) 16 (35) 27 (42) 12 (29) 6 – 10 56 (32) 53 (24) 24 (9) 39 (25) 35 (36) 11 – 20 18 (13) 34 (11) 49 (21) 23 (8) 29 (7) 21+ Mode of transport to province Air 91 71 77 91 82 Road 8 25 17 4 18 Rail 1 3 6 4 0 People in travel group 1 4 11 16 15 18 2 59 63 43 37 35 3 – 6 23 14 11 26 35 7 – 12 5 0 3 11 12 12+ 9 12 27 11 0 Gross monthly income R0 – R5 000 0 4 0 0 0 R% 001 – R10 000 3 4 5 6 0 R10 001 – R20 000 3 13 11 0 0 R20 001 – R40 000 11 21 21 19 20 R40 001+ 84 58 63 75 80 Money spent on visit R0 – R5 000 17 22 41 25 25 R5 001 – R10 000 22 26 13 25 19 R10 001 – R20 000 31 17 9 8 13 R20 001 – R40 000 17 20 13 17 19 R40 001+ 13 15 25 25 25 Regions visited West Coast 22 34 38 32 35 Garden Route & Little Karoo 53 80 51 54 59 Cape Town 91 97 78 78 100 Greater Karoo 11 26 22 21 18 Overberg 46 58 51 32 47 Winelands 63 83 68 71 59 Purpose of visit Leisure/holiday 94 97 92 82 94 VFR 24 6 11 11 24 Business 2 5 8 4 0 Education 4 11 3 7 1 Religion 0 0 0 0 0 Incentive 0 0 0 4 0 Conference 2 0 0 0 0 Events 3 0 0 4 0

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Table 38 : Accommodation type - primary international source markets U.K. Germany Netherlands U.S.A. Australia Accommodation type High-priced: Hotel 50 46 49 46 18 Guesthouse 17 9 16 0 0 Medium-priced: B & B 22 34 32 25 29 Self-catering 7 6 8 11 8 Low-priced: Backpacker/Youth hostel 8 9 5 14 24 University hostel 0 2 0 4 0 Camping/caravan park 0 5 5 0 0 Not priced: VFR 14 3 11 4 24 Timeshare 0 0 0 0 0 Second home/Own holiday 2 0 0 4 0 house

Table 39 : Activity preferences - primary international source markets U.K. Germany Netherlands U.S.A. Australia

1. Eco and nature 83 85 68 71 88 Scenic drives 61 65 54 46 47 Visiting beaches 64 72 73 64 71 Visiting nature attractions 33 54 30 36 47 Walking or hiking in natural area 68 80 61 36 35 Whale watching 62% 72% 57% 51% 58% Average

2. Cosmopolitan vibe 70 72 70 57 71 Shopping 20 25 16 29 18 Nightlife 1 5 0 4 12 Visiting a casino 30% 34% 29% 30% 34% Average

3. Gourmet delights 47 49 10 17 35 Gourmet restaurants 62 57 54 71 53 Wine tasting 55% 53% 32% 44% 44% Average

4. Culture and heritage 32 37 65 32 35 Flea/craft markets 45 42 59 61 53 Visiting cultural facilities 8 23 27 21 24 Township tour 28% 34% 50% 38% 37% Average

5. Outdoor active 9 12 5 21 18 Adventure sport 7 5 11 4 0 Golfing 8% 9% 8% 13% 9% Average

6. Body, mind, spirit 8 8 5 11 18 Visiting a spa 8% 8% 5% 11% 18% Average

Report from Spring Survey (November 2006) Page 48 of 54

Table 40 : Key findings – primary domestic source market Western Gauteng Eastern Cape Kwazulu- Cape Natal Visits to province (past two years) 23 32 32 1 30 25 23 2 30 18 46 3-5 17 0 0 6+ Number of nights 1 – 5 84 50 46 37 6 – 10 15 40 46 52 11 – 20 1 9 9 0 21+ 0 1 0 11 Mode of transport to province Air 61 18 41 Road 37 82 59 Rail 2 0 0 People in travel group 1 7 16 16 17 2 22 40 37 38 3 – 6 55 38 29 31 7 – 12 7 2 5 10 12+ 11 3 13 3 Gross monthly income R0 – R5 000 9 10 22 10 R% 001 – R10 000 16 19 15 14 R10 001 – R20 000 29 35 56 48 R20 001 – R40 000 15 19 0 24 R40 001+ 9 16 7 5 Money spent on visit R0 – R5 000 86 55 72 58 R5 001 – R10 000 12 36 19 27 R10 001 – R20 000 2 8 8 12 R20 001 – R40 000 1 0 0 4 R40 001+ 0 1 0 0 Regions visited West Coast 43 27 5 38 Garden Route & Little Karoo 25 26 26 48 Cape Town 25 80 71 86 Greater Karoo 19 17 21 17 Overberg 23 23 16 48 Winelands 32 45 24 38 Purpose of visit Leisure/holiday 80 74 50 69 VFR 16 14 32 41 Business 3 20 11 10 Education 1 1 16 7 Religion 2 2 11 3 Incentive 0 0 0 0 Conference 1 5 11 0 Events 11 0 3 3

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Table 41 : Accommodation type - primary domestic source market Western Gauteng Eastern Kwazulu- Cape Cape Natal High-priced: Hotel 11 25 18 14 Guesthouse 8 16 13 14 Medium-priced: B & B 7 18 11 24 Self-catering 28 9 11 10 Low-priced: Backpacker/Youth hostel 2 3 8 0 University hostel 1 0 3 0 Camping/caravan park 23 12 3 0 Not priced: VFR 14 66 32 41 Timeshare 4 1 3 3 Second home/Own holiday 1 0 0 0 house

Table 42 : Activity preferences - primary domestic source markets Western Gauteng Eastern Kwazulu-Natal Cape Cape

1. Eco and nature 47 63 45 69 Scenic drives 29 60 55 69 Visiting beaches 52 45 32 55 Visiting nature attractions 37 22 16 38 Walking or hiking in natural area 16 27 18 38 Whale watching 36% 56% 33% 54% Average

2. Cosmopolitan vibe 39 67 79 59 Shopping 15 14 8 34 Nightlife 6 8 0 14 Visiting a casino 20% 30% 29% 36% Average

3. Gourmet delights 10 29 16 38 Gourmet restaurants 9 34 21 34 Wine tasting 10% 32% 19% 36% Average

4. Culture and heritage 11 24 32 45 Flea/craft markets 18 40 32 21 Visiting cultural facilities 4 5 16 10 Township tour 11% 23% 27% 25% Average

5. Outdoor active 9 7 3 17 Adventure sport 0 5 0 3 Golfing 5% 6% 2% 10% Average

6. Body, mind, spirit 7 7 8 3 Visiting a spa 7% 7% 8% 3% Average

Report from Spring Survey (November 2006) Page 50 of 54

6.2 Example Questionnaire The official Western Cape tourism destination marketing organisation’s Tourism Survey 2006 1 International or domestic visitor International visitor South African visitor Country of If resident of the Western Cape residence:…………………………………….. 1. In which town/city do you live:………………………….. (Are you a former South African citizen): Yes No Number of visits to SA including this one: ………….. If non-resident of province In which province do you live? ………………..……… Number of visits to Western Cape including this one: Number of visits to province during the past 2 years …… (including this one):…………………………..………

1.1 INTERNATIONAL VISITORS ONLY How many nights will you have spent in SOUTH AFRICA during this trip? If any, which country did you visit prior to coming to South Africa? If you will visit another country when leaving South Africa where will you travel to?

2 Specify the total number of nights you have/will spend in the Western Cape during this visit: …………. 2.1 How many nights have you spend on this trip so far (including tonight)……………………………………..

3 Did you arrive in the province by (encircle) (only for non-Western Cape residents) Air road rail ship

4 How many people are in your travel group (including yourself)?...... 4.1 Indicate the gender and age of people in your travel group (including yourself) Gender/Age Younger than 18 18-25 26-35 36-45 46-55 56-65 Older than 65 Male Female

5 Main reasons for visiting the Western Cape (or if you are a resident of the province the reason for visiting this town) Leisure/holiday Religious purposes Visiting friends and/or relatives Incentive Business Conference Education Events Other (please specify)

6 ON THIS TRIP please indicate the TOTAL amount of money (in Rand or your own currency) that you will have spent in the Western Cape by the end of your visit – excluding transport to and from the province but including transport in the province: Currency….………………....………………....……Amount…………………………………….………………... 6.1 This amount is for how many people? ………………………………………………………………………… 6.2 If you are on a pre-paid tour/organised tour how much did you pay…………………………………….….

7 On this trip in the Western Cape, please indicate how much money you pay on average for: Restaurants (based on the cost of a meal per person including drinks) R Accommodation (per person per night) R

8 Please indicate the approximate average MONTHLY gross income of your household in your own currency: If international visitor If South African visitor (encircle) Currency……………………………………. R 0-5,000 R5,001-10,000 Amount……………………………………… R 10,001-20,000 R20,001-40,000

Report from Spring Survey (November 2006) Page 51 of 54

R 40,000+

9 Please rate your experience of prices in the Western Cape for the following: Item Expensive Good value (neither expensive nor Inexpensive Don’t know / not inexpensive) applicable Restaurants Accommodation

10 Please express your opinion on general price levels in the Western Cape Province compared to… No More Less No opinion/ (if Western Cape resident skip question) difference expensi expensi don’t know in prices ve ve Your province of residence if you are a SA visitor Your country of residence if you are international

visitor

11 Where did you get information about the Western Cape before and during your trip? Word of Books, Brochures Internet Newspapers TV, radio Travel agent mouth magazines Tourism info centres Personal experience from previous visit Other (specify)

12 Please indicate your main means of transport during this visit/vacation (More than one option possible) Rented motor vehicle Organised tour Long-distance bus Train Own motor vehicle Baz bus Minibus taxi Metered Taxi Borrowed Vehicle Other (specify)

13 Main types of accommodation in the Western Cape during this visit/vacation Friends and/or relatives Guest/country house Backpacker/youth hostel University Hostel Hotel 2nd home/personal holiday house Camping/Caravan park Other (specify) Bed-and-breakfast Timeshare Self-catering

14 Please indicate all the regions you have visited/will visit in the province during this trip (show map). Greater Karoo Overberg West Coast Garden Route & Little Karoo Winelands Cape Town (Eg Beaufort (Eg (Eg Langebaan) (Eg Knysna, Oudsthoorn) (Eg Stellenbosch) West) Hermanus)

15 Please indicate the activities you have participated in/will participate in during this trip/visit to the province Scenic drives Visiting beaches Visiting nature attractions Walking or hiking in a natural area Whale watching Shopping Nightlife Visiting a casino Gourmet restaurant Wine tasting Flea/craft markets Black township tour Adventure sport Visiting cultural Visiting a spa (beauty and health (mountain biking, diving, Golfing facilities e.g. museums treatment) climbing, bungee)

16 Please rate the following for the Western Cape province Item Excellent Satisfactory Poor Not applicable Quality of accommodation Range and quality of restaurants Availability of tourist information General customer service Safety and security Report from Spring Survey (November 2006) Page 52 of 54

Value for money General welcome

17 What influenced your decision to visit/travel in the province at this time of the year?

18 Please indicate what was your most positive experience during your visit to the Western Cape

19 Please indicate what you experienced as negative during your visit to the Western Cape

For data verification please provide your contact number (telephone/e-mail): ……………………………………………………….…………………………………………… THANK YOU VERY MUCH FOR PARTICIPATING IN THE SURVEY!

6.3 Venues on itineraries

CK Beaufort West LM Beaufort West Karoo National Park CK Beaufort West LM Beaufort West Matoppo Country Inn CK Beaufort West LM Beaufort West Garages CK Beaufort West LM Beaufort West Beaufort West Tourism Office CK Laingsburg LM Laingsberg Laingsburg Country Hotel CK Laingsburg LM Laingsberg Garage CK Laingsburg LM Laingsberg Laingsberg Tourism Office CK Laingsburg LM Matjiesfontein Lord Milner Hotel CK Laingsburg LM Matjiesfontein Matjiesfontein Tourism Office CT Cape Town LM Hout Bay Harbour, craft market CT Cape Town LM Kirstenbosch Gardens entrance, gift shop CT Cape Town LM Central Cape Town Gardens, Castle, Iziko Museum, V&A Waterfront CT Cape Town LM Airport International and domestic departures CW Breede River LM Robertson Bird's Paradise CW Breede River LM Robertson Kamakoo Khoi Shop CW Breede River LM Robertson Robertson Tourism Office CW Breede River LM Montagu Avalon Springs CW Breede River LM Montagu Kloof Padstal CW Breede River LM Montagu Montagu Dried Fruit CW Breede River LM Montagu Montagu Tourism Office CW Breede Valley LM Worcester Kleinplasie Museum CW Breede Valley LM Worcester National Botanical Gardens CW Breede Valley LM Worcester Church Street Lodge CW Breede Valley LM Worcester Worcester Tourism Office CW Breede Valley LM Rawsonville Goudini Spa CW Breede Valley LM Rawsonville Rietdakkie Farm Stall CW Breede Valley LM Rawsonville Rawsonville Tourism Office CW Drakenstein LM Wellington Wellington Museum CW Drakenstein LM Wellington Ikwezi Community Centre CW Drakenstein LM Wellington Wellington Tourism Office CW Drakenstein LM Paarl Taal Monument CW Drakenstein LM Paarl Fairview Wine Estate CW Drakenstein LM Paarl Paarl Tourism Office CW Stellenbosch LM Stellenbosch Spier CW Stellenbosch LM Stellenbosch Village Museum CW Stellenbosch LM Stellenbosch Stellenbosch Tourism Office CW Stellenbosch LM Franschoek Huguenot Monument & Museum CW Stellenbosch LM Franschoek La Motte CW Stellenbosch LM Franschoek Boschendal CW Stellenbosch LM Franschoek Franschoek Tourism Office CW Witzenberg LM Tulbagh Oude Kerk Volksmuseum Complex CW Witzenberg LM Tulbagh Paddagang Restaurant & Wine House CW Witzenberg LM Tulbagh Tulbagh Tourism Office Report from Spring Survey (November 2006) Page 53 of 54

CW Witzenberg LM Ceres Kagga Kamma Private Game Reserve CW Witzenberg LM Ceres Ceres Tourism Office GR Bitou LM Plettenberg Bay Bloukrans River Bridge (bungee) GR Bitou LM Plettenberg Bay Plettenberg Bay Country Club GR Bitou LM Plettenberg Bay Storms River Adventures GR Bitou LM Plettenberg Bay Plettenberg Bay Tourism Office GR George LM George Outeniqua Transport Museum GR George LM George Fancourt Golf Estate GR George LM George George Tourism Office GR Kannaland LM Ladismith Ladismith Country House GR Kannaland LM Ladismith Keurbosch Padstal GR Kannaland LM Ladismith Ladismith Tourism Office GR Kannaland LM Calitzdorp Calitzdorp Spa GR Kannaland LM Calitzdorp Calitzdorp Tourism Office GR Knysna LM Knysna The Oystercatcher GR Knysna LM Knysna Featherbed Experiences GR Knysna LM Knysna Pezula Resort Hotel & Spa GR Knysna LM Knysna Knysna Tourism Office GR Langeberg LM Riversdale De Doornkraal Historic Country House GR Langeberg LM Riversdale Riversdale Tourism Office GR Langeberg LM Riversdale Riversdale Tourism Office GR Langeberg LM Riversdale Riversdale Tourism Office GR Langeberg LM Riversdale Riversdale Tourism Office GR Mossel Bay LM Mossel Bay Botlierskop Game Reserve GR Mossel Bay LM Mossel Bay Hartenbos Museum GR Mossel Bay LM Mossel Bay Dias Museum Complex GR Mossel Bay LM Mossel Bay Mossel Bay Tourism Office GR Mossel Bay LM Albertina Gouritz River Bridge (bungee jumping) GR Mossel Bay LM Albertina Aloe Ferox Aloe farm & factory GR Mossel Bay LM Albertina Albertina Tourism Office GR Oudtshoorn LM Oudtshoorn Cango Caves GR Oudtshoorn LM Oudtshoorn Highgate ostrich farm GR Oudtshoorn LM Oudtshoorn Oudtshoorn Tourism Office OV Cape Agulhas LM L'Agulhas Lighthouse Museum OV Cape Agulhas LM L'Agulhas Cape Agulhas Tourism Office OV Overstrand LM Hermanus Windsor Hotel OV Overstrand LM Hermanus The Old Harbour Museum OV Overstrand LM Hermanus Hermanus Tourism Office OV Swellendam LM Swellendam Drostdy Museum OV Swellendam LM Swellendam Wildebraam Liqueurs OV Swellendam LM Swellendam Swellendam Tourism Office Theewaterskloof OV LM Caledon Caledon Hotel (spa & casino) OV Theewaterskloof LM Caledon Caledon Museum & Tourism Office WC Cederberg LM Citrusdal The Baths Hot Mineral Springs WC Cederberg LM Citrusdal Citrusdal Tourism Office WC Cederberg LM Lamberts Bay Lamberts Bay Hotel WC Cederberg LM Lamberts Bay Various restaurants WC Cederberg LM Lamberts Bay Lamberts Bay Tourism Organisation WC Matzikama LM Van Rhynsdorp The Old Gaol WC Matzikama LM Van Rhynsdorp Namaqualand Country Lodge WC Matzikama LM Van Rhynsdorp Van Rhynsdorp Tourism Office WC Saldanha Bay LM Paternoster Paternoster Lodge WC Saldanha Bay LM Paternoster Paternoster Hotel / Pub WC Saldanha Bay LM Langebaan Geelbek WC Saldanha Bay LM Langebaan Club Mykonos Casino WC Saldanha Bay LM Langebaan Die Strandloper WC Saldanha Bay LM Langebaan Langebaan Tourism Office WC Saldanha Bay LM Vredenberg Saldanha Bay Tourism Office WC Swartland LM Darling Evita se Perron

Report from Spring Survey (November 2006) Page 54 of 54